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Sales Manager - WECA Region
Location: United Arab Emirates
Department: Sales
Details: ASBIS is looking for a Sales Manager to drive business growth across North Africa and West, East & Central Africa (WECA) for a leading global brand in the technology and consumer electronics sector. This role is responsible for developing strategic partnerships, driving revenue growth, and expanding market presence across multiple channels, including distribution, retail, e-commerce, system integrators, and resellers.
Requirements
- 5-7 years of experience in sales, key account management, or business development within IT, peripherals, AV or consumer electronics industries.
- Proven experience managing distributors, resellers, retail partners, system integrators, or enterprise accounts.
- Strong understanding of channel sales, retail environments, and e-commerce ecosystems.
- Demonstrated ability to drive revenue growth and achieve sales targets.
- Experience with workspace solutions, collaboration technologies, peripherals, gaming accessories, audio solutions, or related product categories is highly preferred.
- Strong negotiation, presentation, and relationship management skills.
- Ability to communicate effectively with both commercial and technical stakeholders.
- Fluent English is required. French and/or Arabic would be a strong advantage.
- Willingness to travel across the assigned region
Functions
- Execute regional sales strategies and business plans across assigned territories.
- Drive sell-in and sell-out performance through partner engagement, promotions, and marketing initiatives.
- Build and manage relationships with key distributors, retailers, system integrators, resellers, and end-user customers.
- Deliver sales presentations, product training sessions, and partner enablement programs.
- Develop new business opportunities and expand the partner ecosystem across the region.
- Support pricing, forecasting, tender participation, and project management activities.
- Collaborate closely with internal teams to ensure effective execution and customer satisfaction.
- Represent the company at industry events, exhibitions, and partner meetings.
We offer
- Opportunity to work for a financially strong, fast-growing multinational company
- Constant interaction with global teams of professionals
- International career opportunities
- Access to continuous professional development: training, certification programs, events, and team buildings
- Attractive remuneration package
- Life events’ gifts, corporate presents, and awards, years of service bonuses
- Special prices for the Company products
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