Sales & Marketing

1. **Market Positioning & Target Audience**

**Define your core customer segments:**

* **Hospitals & Clinics** (private & government)

* **Nursing homes & long-term care facilities**

* **Diagnostic centers & rehabilitation clinics**

* **Medical distributors & procurement companies**

* **Architects & healthcare project managers**

**Position your brand** as:

> “Reliable, ergonomic, and durable medical furniture designed for safety, comfort, and compliance.”

Highlight certifications (ISO, CE, FDA, etc.), durability, and hygiene standards — these are top decision factors.

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2. **Sales Strategy**

**A. Direct Sales (B2B)**

* Build relationships with **hospital procurement officers** and **healthcare architects**.

* Offer **product demos** or **free trials** for flagship items.

* Attend or sponsor **medical trade shows & healthcare expos**.

* Maintain a **CRM (Customer Relationship Management)** system to track leads and follow-ups.

**B. Distributor Partnerships**

* Appoint **regional distributors** for hospital and clinic supplies.

* Offer **volume-based incentives** and **co-branded marketing support**.

**C. Tender Participation**

* Register with **government health departments** and **large hospital chains** to participate in tenders.

* Maintain a **detailed product catalog** with specifications, compliance certificates, and warranty details.

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3. **Digital Marketing Strategy**

**Website**

* Professional, mobile-friendly site showcasing:

* Product categories

* Technical specs & certifications

* Case studies and testimonials

* Inquiry form and contact info

**SEO & Content Marketing**

* Target keywords like:

*“Hospital furniture suppliers,” “ICU bed manufacturer,” “medical trolley price,” “clinic furniture.”*

* Publish blogs on topics like:

* “How to Choose the Right Hospital Bed for Your Facility”

* “Ergonomic Design in Medical Furniture: Why It Matters”

**Social Media (LinkedIn, Facebook, Instagram)**

* Share photos, product launches, and hospital installations.

* Use **LinkedIn** to connect with healthcare administrators and distributors.

**Email Marketing**

* Send monthly newsletters with:

* New product highlights

* Case studies

* Special offers or tenders

**Video Marketing**

* Create short videos (30–90 sec) showing:

* Product features & demonstrations

* Assembly and cleaning guides

* Testimonials from satisfied hospitals

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4. **Branding & Trust-Building**

* Display **certifications**, **ISO standards**, and **test reports** prominently.

* Offer **after-sales support** and **maintenance packages**.

* Provide **customized furniture solutions** for different facility needs.

* Use **before-and-after visuals** of installations.

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5. **KPIs to Track**

* Number of qualified leads per month

* Conversion rate from inquiries to purchase orders

* Website traffic and SEO rankings

* Distributor performance (sales growth, region coverage)

* Customer satisfaction and repeat orders

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Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person