Sales & Marketing Coordinator

Job Summary
We are seeking a dynamic and results-driven Sales and Marketing Manager to lead our marketing initiatives and drive sales growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires a creative thinker who can develop innovative marketing campaigns while effectively managing the sales process to achieve business objectives.

Duties

• Develop and implement comprehensive marketing strategies that align with company goals and target audience needs.
• Oversee the execution of digital marketing campaigns across various platforms, including SEO, social media, email marketing, and content marketing.
• Manage advertising sales efforts, ensuring effective use of both print and digital advertising channels.
• Utilize analytics tools such as Google Analytics to measure campaign performance and optimize strategies for improved results.
• Collaborate with cross-functional teams to ensure cohesive messaging across all marketing channels, including B2B marketing and e-commerce initiatives.
• Create engaging content for various platforms, utilizing skills in copywriting and Adobe Creative Suite to enhance brand visibility.
• Conduct market research to identify trends, customer preferences, and competitive landscape insights that inform marketing decisions.
• Manage budgets for marketing initiatives while ensuring effective allocation of resources for maximum ROI.
• Lead product management efforts by coordinating with sales teams to align product offerings with market demand.
• Implement marketing automation tools to streamline processes and enhance customer engagement.

Skills

• Proficient in SEO, social media marketing, multichannel marketing, and digital marketing strategies.
• Strong knowledge of advertising sales techniques and performance marketing principles.
• Experience with e-commerce platforms and WordPress for website management.
• Familiarity with HTML for basic web editing tasks is a plus.
• Excellent research skills to gather insights that drive strategic decisions.
• Exceptional copywriting abilities for creating compelling content across various formats.
• Proficient in Facebook Advertising and Google AdWords for targeted ad campaigns.
• Strong analytical skills to interpret data from various sources including Google Analytics.
• Proven experience in email marketing strategies that engage customers effectively.
• Ability to work collaboratively within teams while demonstrating leadership in project management. Join our team as a Sales and Marketing Manager where you will play a pivotal role in shaping our brand's presence in the market while driving sales growth through innovative strategies!

Job Type: Full-time

Pay: $50,977.49 - $58,392.25 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person