Sales & Marketing Coordinator

StretchLab is currently seeking a high energy, passion-filled and sales motivated individual that is fitness-minded and has a love for community and our brand!

Founded in 2015 in Venice, California, StretchLab is the industry leader in offering one-on-one assisted stretching. With Co-Founders coming from the Personal Training industry, Stretch Lab has created a variety of offerings to empower clients to ‘Live Long’. StretchLab has gathered a team of experts already certified in an array of related fields – physical therapy, chiropractic medicine, yoga, Pilates, and more – and brought in the world’s leading authority on stretching and flexibility to deliver on the promise of having the finest team of stretching professionals gathered anywhere. StretchLab’s proprietary Flexologist ™ training ensures that their clients receive a world-class stretching session.

Position & Responsibilities:

Hybrid Role as Sales, Events, and Marketing Outreach Coordinator

Strategic Marketing and Sales Planning

• Collaborate with Studio Owner to create and execute ongoing marketing & advertising plans based on
• studio needs and budget with a focus on lead generation, new member acquisition, retention, and loyalty.
• Collaborate with the Studio Owner and Studio Managers to devise and implement innovative new sales
• initiatives, strategies and programs to generate new lead sources and expand our customer base.
• Achieve objectives through effective planning, analyzing data on past performance, and projecting future
• performance.

Sales Consultant

• Learn consultative sales process and achieve positive sales performance through lead generation, lead task management communications, client care follow-up, and effectively gain new members for the studio
• Book and confirm introductory and member stretch sessions for clients
• Manage the front desk to kindly greet and check-in clients and prospects when they enter the studio
• Conduct tours of the facility while establishing a relationship and targeting an individual’s needs and wants
• Maintain an acceptable level of personal sales production
• Emphasize and enforce the objectives of the club as a fitness and wellness provider
• Present available services to current or prospective members
• Book quality appointments to achieve monthly sales targets and follow-up through execution of lead management tasks daily to retain and obtain members

Grassroots Lead Generation

• Seek to generate leads, drive traffic to our studios, and increase our membership base by implementing all grassroots efforts that benefit all of our studios at large.
• Collaborate with the Studio Owner and Studio Managers to identify and reach out to like-minded local health and wellness businesses, event venues, athletic teams/clubs, sporting/athletic events, community groups/events, etc., to brainstorm, create, plan, coordinate, promote, staff, execute, and host innovative engagement events (“pop-ups”) that showcase our services to target niche markets and smaller defined audiences, both in our studios and at locations throughout the Treasure Valley.
• Build and maintain partnerships with these organizations/businesses to provide free one-on-one assisted stretches to their clientele, customers, employees, members, etc. in exchange for promoting their brands and products/services via social media channels.
• Maintain a consistent calendar of these grassroots outreach activities, including community events, workshops, appearances, festivals/markets, expos, health fairs, small business grand openings, athletic events, etc.
• Coordinate all logistical details of each event with our partners, as well as work with our Studio Managers to secure adequate staffing for each event.
• Maintain a log (via Google sheets) of all upcoming confirmed events/pop-ups (including all logistical details) where all staff can see dates, times, and staffing requirements of each event and can sign up to work events.
• Work with the social media coordinator at each studio to promote all events via social media and email marketing.
• Set up and tear down all equipment for each event outside of the studios (tent, portable tables, portable stretch benches, flags, iPads, promotional literature, promotional giveaways, etc.).
• Inform Studio Managers of any in-studio events so they can block off the studio schedule as needed.
• When hosting an event, interact with and educate every prospect about our services, inspiring them to get a free demonstration stretch by our Flexologists, and potentially selling them an in-studio Mobility
• Assessment & Introductory Stretch and/or a StretchLab membership.
• Create fun games, raffles, or other giveaway opportunities at events to fully-engage prospects.
• Utilize StretchLab’s CRM/POS software to create accounts for all leads/prospects, categorize them by source, and assign tasks to them so that the studio sales staff can follow-up with them.
• Compose and send hand-written notes of appreciation to all collaboration partners.
• Similarly, assist and supervise Studio Managers in executing all of the above for engagement opportunities that benefit just their specific studios.
• Follow-up with the Studio Owner and Studio Managers to review each event on its merits and downfalls, number of leads obtained, potential for repeat collaborations, and any referrals for other collaborations.
• Maintain a log (via Google sheets) of all pertinent information about every grassroots connection made or attempted including contacts at those organizations; the nature of our partnerships, events, and collaborations; all communications; and resulting number of leads.

Social Media

• Strategically plan and manage annual, quarterly and monthly social media calendars.
• Spearhead all tactical digital marketing efforts to increase brand awareness, leads and memberships utilizing creative assets produced by you, our studio teams, or our StretchLab franchisor.
• Implement weekly email and text campaigns including design, creation, list building, distribution and assessment, alternating between member-focused and prospect-focused communications.
• Supervise the Studio Assistant Managers in social media execution ensuring accurate content, on-brand design, and timely postings.
• Generate, edit, publish and share daily “live” content that builds meaningful connections and encourages members and prospects to take action.
• Moderate or act upon all user-generated content.
• Work directly with digital marketing vendor to manage set-up, publishing, and optimization of ads to maximize digital ad spend.

Business-to-Business

• Drive membership sales through Corporate Wellness Accounts with local businesses.
• Collaborate with Studio Owner to negotiate B2B membership terms whether subsidized by the business (via benefits program or otherwise), or paid for by individual employees.

Brand and Cultural Ambassador

• Identify and network with key market influencers, chambers of commerce, etc. to build and maintain relationships and develop into an ambassador for the brand.
• Foster a positive, collaborative reputation that establishes StretchLab as a leading resource for local health and wellness-related events and activities.
• Drive referral business by developing and maintaining strong and lasting strategic partnerships with
• community members and colleagues whose customers/clientele align with our target markets.
• Set a good example by working according to company culture and values, prioritizing ruthlessly, using
• good communication, and delivering results effectively.

Administrative/Miscellaneous

• Participate in studio, district and corporate meetings/webinars and trainings as required.
• Enforce StretchLab corporate policies, business practices, systems and procedures.
• Ensure StretchLab branding through consistency and continuity in all actions.
• Work closely with Studio Owner and Studio Managers to ensure health and profitability of the studio.
• Demonstrate the ability to identify and manage competing priorities; effectively manage your time and resources to ensure multiple priorities are balanced and managed successfully.
• Act with integrity both inside the studio and out in the community.
• Maintain cleanliness and organization of the StretchLab van and equipment stored therein, and maintain its inventory of all cleaning supplies, promotional materials, etc.

Job Type: Full-time

Pay: $23.00 - $25.00 per hour

Work Location: In person