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Sales & Relationship Manager - Exclusive Projects

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WHAT YOU WILL BE DOING


As the Sales & Relationship Manager - Exclusive Projects, you will own broker-channel sales and demand generation for Land Sterling's exclusive projects, managing listings and marketing activity, and driving end-to-end conversion through to sales purchase agreement (SPA). You will be the day-to-day commercial lead across assigned mandates, mobilising partner agencies, maintaining inventory and pipeline governance, and reporting performance to the Associate Director - Exclusive Projects.


KEY RESPONSIBILITIES


  • Own sales execution for Land Sterling's exclusive project portfolio, delivering agreed sales velocity, revenue and conversion targets.
  • Build and maintain a high-performing network of partner agencies and top-producing brokers across Dubai (and wider UAE as required).
  • Plan and deliver regular broker briefings, product trainings, site tours and seminars to activate the market and keep partners current.
  • Maintain a broker engagement plan to increase productivity and repeat business.
  • Manage day-to-day broker enquiries and relationship management, ensuring fast, accurate responses on availability, pricing, payment plans and process.
  • Manage the end-to-end sales funnel from lead/EOI to reservation and SPA, coordinating with Developer Sales Admin to ensure smooth execution.
  • Proactively convert inbound enquiries (portals, digital campaigns and events) and route leads appropriately to maximise booking conversion.
  • Manage the listing process for exclusive projects, ensuring all listings are accurate, compliant and aligned to approved messaging and pricing.
  • Maintain live inventory control: availability updates, unit reservations, releases and hold management in line with agreed governance.
  • Work closely with Marketing to execute campaigns, optimise listings, produce broker toolkits and support launch/activation events.
  • Ensure all brokers are equipped with up-to-date collateral (fact sheets, FAQs, objection handling, unit mixes, payment plan and timelines).
  • Track and manage broker registrations and lead-protection rules to minimise duplication.
  • Negotiate and close complex/high-value deals; support brokers and buyers through to SPA.
  • Maintain high customer and broker satisfaction; resolve escalations quickly and professionally.
  • Monitor partner performance; maintain a broker leaderboard and prioritise high-converting channels.
  • Use CRM to manage pipeline, track activity and forecast results; maintain data accuracy.
  • Prepare weekly/monthly reports covering pipeline, bookings, conversions, channel and campaign performance.
  • Provide market intelligence to the Associate Director - Exclusive Projects (sentiment, competition and pricing).
  • Ensure compliance with UAE real estate regulations, RERA/land department requirements and AML/KYC policies.
  • Coordinate documentation and booking packs
  • Represent Land Sterling at industry events to support broker engagement and brand presence.
  • Support the exclusive project pipeline through relationships and market intelligence (with leadership).
  • Improve sales templates, reporting and playbooks to scale delivery across multiple mandates.


WHAT WE ARE LOOKING FOR


  • 5+ years' UAE real estate sales experience (off-plan, developer sales and broker-channel), with 2+ years in a senior sales role.
  • Track record delivering targets on exclusive mandates / master agency projects, with a strong broker network in Dubai/UAE.
  • Strong understanding of UAE regulations and transactions (including documentation and AML/KYC) and high proficiency in CRM.


COMPENTENCIES


  • Broker Relationship Management
  • Negotiation & Closing
  • CRM & Pipeline Management
  • Commercial & Analytical Thinking
  • Presentation & Event Hosting
  • Risk & Compliance Awareness
  • Resilience & Prioritisation

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