Sales Representative

Sales Representative

Kabod Coffee Roasters

Denver, Colorado | Regional Travel Required

About Kabod Coffee

Kabod Coffee Roasters is a vertically integrated Ethiopian coffee importer, roaster, and retailer. We source directly from five major Ethiopian growing regions — Sidamo, Yirgacheffe, Harar, Jimma, and Wollega — import our own green beans into the U.S., and roast 100% in-house in small batches at our Denver facility.

We control the entire supply chain — from origin relationships to final cup — serving retail customers, supermarkets, cafés, hospitality groups, and commercial roasters.

We are expanding our retail sales footprint and wholesale operations and are seeking a driven Sales Representative to lead that growth.

Position Overview

This is a territory-based sales role focused on expanding:

Local supermarket and grocery chain placements
Independent specialty markets and gourmet retailers
Retail coffee shop and café partnerships
Roasted wholesale accounts
Green coffee wholesale sales to independent roasters
Hospitality and food service partnerships

You will be responsible for opening new retail accounts, securing shelf space, building store-level relationships, and growing wholesale volume.

Key Responsibilities

Prospect and secure placement in local supermarkets and regional grocery chains
Present product line to category buyers and store managers
Negotiate pricing, margins, and promotional programs
Coordinate in-store tastings and sampling activations
Develop relationships with independent retailers and specialty food markets
Close roasted wholesale accounts (cafés, restaurants, hospitality groups)
Develop green coffee relationships with commercial and independent roasters
Manage and grow existing accounts
Maintain CRM and weekly sales reporting
Represent Kabod Coffee at trade shows and industry events

What We’re Looking For

2+ years of B2B sales experience (coffee, CPG, grocery, beverage, or food distribution preferred)
Experience selling into supermarkets or retail chains strongly preferred
Understanding of grocery buyer cycles, margins, and shelf placement strategy
Strong relationship builder with consultative selling skills
Comfortable prospecting and opening new accounts
Organized, self-motivated, and performance-driven
Ability to travel regionally

Bonus:

Specialty coffee industry experience
Existing relationships with grocery buyers or distributors
Green coffee knowledge or trading experience

Compensation & Benefits

$60,000 Base salary + commission structure (Uncapped Commission)
Performance-based bonuses
Health benefits
401(k) options
Growth opportunity within a vertically integrated coffee company

Why Kabod Coffee?

Direct origin sourcing
In-house importing and roasting control
Strong retail-ready packaging and brand positioning
Multi-channel revenue model (retail + roasted wholesale + green wholesale)
Significant growth opportunity in grocery and regional markets

This role is ideal for a sales professional who understands how to get products onto shelves, build wholesale relationships, and grow territory revenue in the specialty coffee and grocery space.

Job Types: Full-time, Contract

Pay: $52,788.22 - $63,572.91 per year

Benefits: