Sales Representative – Retail & Channel Development

Job Summary

The Sales Representative plays a vital role in managing and growing the company’s presence across retail locations. Acting as the primary link between the organization and retail partners, this role is responsible for ensuring products are effectively displayed, retail staff are well-trained, and sales targets are consistently achieved. Success requires a proactive approach in building strong relationships with retailers, driving sales, and ensuring compliance with company policies.

Key Responsibilities

1. Retailer Relationship Management

• Serve as the primary contact for assigned retail locations, building strong partnerships with store owners and managers.
• Address retailer concerns, resolve issues, and provide ongoing support to maximize sales performance.
• Ensure retailers follow company guidelines and operational standards.

2. Sales & Performance Growth

• Achieve sales targets by actively supporting and guiding retailers.
• Implement sales strategies, promotions, and in-store marketing to drive product visibility and sales.
• Identify and onboard new agents/outlets to expand the retail network.
• Monitor sales trends and identify opportunities for growth.

3. Training & Support

• Train retail staff on product knowledge, sales procedures, and customer service best practices.
• Conduct refresher sessions to enhance retailer engagement and performance.
• Ensure outlets are equipped with the necessary tools and materials to promote sales effectively.

4. Merchandising & Store Presentation

• Ensure point-of-sale (POS) materials are correctly placed, updated, and maintained.
• Conduct routine store visits to verify product placement, stock availability, and promotion execution.
• Recommend improvements to enhance product visibility and customer engagement.

5. Compliance & Risk Management

• Ensure all retail outlets comply with company policies, security measures, and responsible selling practices.
• Conduct spot checks to identify and report any operational or compliance concerns.
• Work closely with internal teams to resolve discrepancies or issues at retail locations.

6. Reporting & Market Insights

• Track and report on retailer sales performance, trends, and feedback to management.
• Gather market intelligence on competitor activities and provide actionable insights.
• Suggest improvements in sales strategies based on real-time observations.

Key Competencies

• Sales & Business Development: Ability to drive sales through strong retailer engagement and support.
• Retailer Relationship Management: Excellent interpersonal and communication skills to build and maintain partnerships.
• Merchandising & Visual Standards: Strong eye for product placement, branding, and customer engagement.
• Compliance & Operational Excellence: Knowledge of retail compliance practices and ability to proactively manage risks.

Behavioral Competencies

• Professionalism & Accountability: Represent the company with credibility and integrity in all interactions.
• Problem-Solving & Adaptability: Ability to navigate challenges in retail environments with effective solutions.
• Team Collaboration: Work closely with internal teams, retailers, and field promoters to deliver success.

Qualifications

• Minimum 2–3 years of experience in retail sales, account management, or field operations.
• Experience in FMCG, gaming, beverages, tobacco, or related industries preferred.
• Fluency in English required; proficiency in Hindi, Bengali, or Arabic is a plus.
• Willingness to travel frequently between retail locations.
• Valid UAE driving license and own car required.