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Role Purpose:


To drive sales operations in the General Trade (GT) Modern Trade (MT) channels, achieving sales targets and expanding market presence, thereby contributing to the growth and profitability of CCBCSA.


Job Accountabilities


  • Implement sales plans to achieve sales targets in the trade channels.
  • Establish and maintain strong relationships with retailers and key stakeholders in the general trade sector.
  • Monitor market trends, competitor activities, and customer preferences to identify new opportunities for growth.
  • Lead, coach, and motivate the sales team, ensuring they are equipped with the necessary skills and knowledge to achieve their targets.
  • Conduct regular On-Job Development (OJD) with Pre-Sellers/Prospectors to train and develop the team and to ensure sales execution standards.
  • Conduct regular sales analysis and prepare detailed reports on sales performance, market share, and sales forecasts.
  • Ensure adherence to company policies and compliance with regulatory requirements in all sales operations.
  • Drive continuous improvement in sales execution and merchandising and implement best practices to enhance efficiency and effectiveness.


Education & Certifications


Bachelor's degree in business administration, Marketing, or a related field.


Qualification & Experience


  • 3 years of experience in sales, preferably in the beverage/CSD sector.
  • Strong leadership and team management skills.
  • Excellent communication, negotiation, and interpersonal skills.
  • Analytical mindset with the ability to interpret sales data and market trends.

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