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Sales Supervisor – HORECA
Job Summary:
The Sales Supervisor – HORECA is responsible for leading and managing HORECA sales operations in the Dubai market. This role involves overseeing a team of sales executives, developing key partnerships with hotels, restaurants, cafes, and catering companies, and ensuring the achievement of sales and distribution targets.
Key Responsibilities:
  • Supervise, coach, and support HORECA sales representatives across assigned territories in Dubai.
  • Develop and maintain strategic relationships with key accounts in the HORECA sector including hotels, restaurants, cafes, and catering services.
  • Ensure daily route plans, customer visits, and sales targets are achieved consistently.
  • Monitor product availability, placement, and visibility at HORECA outlets in line with brand standards.
  • Execute channel-specific promotions, seasonal campaigns, and upselling strategies.
  • Analyze market trends and track competitor activities to provide actionable insights.
  • Prepare and submit regular sales reports, forecasts, and performance reviews.
  • Train and develop sales team members on product knowledge, customer service, and consultative selling techniques.
  • Liaise with logistics and supply chain teams to ensure timely product delivery and stock availability.

Requirements:
  • Bachelor’s degree in Business, Marketing, or a related field preferred.
  • Minimum 3 years of sales experience in the FMCG or beverage industry, with a focus on the Dubai HORECA market.
  • Proven track record in managing HORECA sales and client relationships.
  • Strong leadership and people management abilities.
  • Excellent communication, negotiation, and presentation skills.
  • Valid UAE driving license.
  • Proficiency in MS Office and CRM or sales reporting tools.

Key Skills:
  • HORECA sales execution and route planning.
  • Key account management.
  • Sales forecasting and reporting.
  • Customer relationship management and retention.
  • Market and competitor analysis.
  • Problem-solving and decision-making in a fast-paced environment.

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