Salesforce Marketing Cloud - Platform Manager

WHAT YOU'LL DO:

Lead the strategic evolution of Salesforce Marketing Cloud (SFMC), guiding its roadmap and integrations to deliver personalized, automated digital experiences at scale. This role transforms business objectives into technology solutions, shaping a future-ready ecosystem that strengthens member relationships and elevates engagement across the customer lifecycle.

This hybrid role required in-person work at least 2 days per week in Bellevue, Washington and all AAAWA employees are required to live in Washington or Northern Idaho.

WHO WE ARE:

At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide our members with best-in-class roadside assistance, discounts and rewards, travel services and insurance. For nearly 120 years, we’ve served our members, not shareholders, so our growth supports innovation for the Club today and for the future. Seeking to reflect the communities we serve and create an inclusive culture, we encourage employees to bring their full self to work and support applicants from all backgrounds, abilities and walks of life to apply.

WHY YOU’LL LOVE WORKING AT AAA WASHINGTON:

You’ll play an important role in bringing AAA Washington’s spirit of service and peace of mind to our membership. Consistently ranked as one of the Best Places to Work by Puget Sound Business Journal, we aim for work-life balance across the organization. We support hybrid and remote work options for many positions based in our corporate office (Bellevue, Washington) along with some of the best benefits in the region!

ESSENTIAL DUTIES/RESPONSIBILITIES:

• Own and drive the SFMC technical roadmap, serving as subject matter expert to establish best practices in journey design, segmentation, automation, data architecture, and AI-driven personalization, while guiding strategic delivery to optimize customer journeys, enhance member experiences, and achieve measurable KPIs.

• Collaborate with internal teams and external partners to integrate SFMC with Adobe Experience Platform, Salesforce CRM, and other emerging technologies, enabling streamlined workflows that drive enterprise objectives.

• Define and manage data requirements and governance to ensure accurate, efficient data exchange across platforms, supporting effective segmentation, automation, personalized messaging, data hygiene, compliance, and retention policies.

• Translate technical SFMC enhancements into clear, actionable insights that educate stakeholders and enable cross-functional teams to deliver on strategic goals.

• Participate in Agile sprint cycles, including backlog grooming, sprint planning, and delivery checkpoints.

• Communicate clearly with both technical and non-technical stakeholders, sharing progress, timelines, blockers, and wins.

• Monitor platform performance, troubleshoot issues, and recommend new features and best practices to optimize operations.

• Support change management and enablement by training SFMC users on new features, tools, and AI capabilities to ensure successful adoption.

• Contribute to a positive team dynamic through respectful interactions, positive contributions, and active collaboration to achieve department and organization goals.

• Incorporate AAA’s vision, mission and values in day-to-day activities and behaviors; guide and motivate others to remain committed to AAA’s vision mission and values.

SUPERVISORY RESPONSIBILITIES:

• This job does not have supervisory responsibility.