Salon Marketing & Operations Manager

Location: Lumen Salon Georgetown, Washington, DC

Full-Time | 40 Hours/Week (Hybrid: Part Virtual / Part In-Person)

ABOUT LUMEN SALON

Lumen Salon is a recognized luxury boutique salon in the heart of Georgetown, DC known for West Coast-inspired color, premium hair extensions, and a curated client experience that's elevated, warm, and unforgettable.

We're seeking a full-time Marketing & Operations Manager to bring our brand to life across all platforms, foster client relationships, and keep salon systems running at peak performance.

WHO YOU ARE:

• A self-starting creative who thrives on planning, executing, great at making lists, thinking ahead, goal setting, and making systems.
• Obsessed with social trends, content creation, and digital storytelling.
• Able to lead with initiative, anticipate needs, and bring fresh ideas.
• Equally comfortable behind a camera, behind a spreadsheet, or behind the front desk.
• Confident managing operations, communicating with clients, and keeping the team flowing.
• Excited to be part of a luxury brand that is redefining what a salon experience feels like.
• Your Core Responsibilities SOCIAL MEDIA, CONTENT, CLIENT RELATIONS, BUSINESS OPERATIONS.

STRATEGY:

• Create and manage a 6-month social media and marketing calendar across: Instagram, TikTok, YouTube Shorts, Pinterest, Facebook.
• Film, edit, and post engaging Reels, behind-the-scenes videos, trends, and stylist features.
• Stay on top of industry trends and get the team involved in content.
• Design and send email twice weekly newsletters (via Flodesk or similar) featuring salon news, product promos, birthdays, and pro tips.
• Track analytics weekly and adjust content accordingly

CLIENT EXPERIENCE & COMMUNICATION:

• Respond to new inquiries via text, DM's and email using polished, upbeat scripts, (already written.)
• Book new clients and deliver a luxury onboarding experience that reflects the Lumen vibe. (already written)
• Manage salon birthdays, anniversaries, and seasonal client engagement campaigns.
• Build lasting connections and foster strong client relationships.
• Help stylists shine by celebrating client transformations and showcasing their work online.

OPERATIONS & BACK-END SYSTEMS:

• Oversee ordering and inventory tracking (color, backbar, retail)
• Maintain accurate records of product sales and usage.
• Prepare biweekly reports for the owner, including:
• Client volume (new and returning),
• Booking flow and inquiry follow-up
• Retail sales and stylist performance
• Social stats and growth insights
• Opportunities to improve flow and efficiency.
• Tailor salon marketing strategy based on client data and trends

LOGISTICS:

• Full-Time | 40 hours/week
• Hybrid role: In-Salon: 3-4 days/week (client onboarding, filming content, inventory, team meetings, front desk checking out of clientele)
• Virtual: 2-3 days/week (social media, email marketing, reporting, client communication) -
• Flexible work hours with scheduled weekly team check-ins

IDEAL EXPERIENCE:

• Experience in a luxury service, beauty, or lifestyle brand.
• How to speak to luxury clientele
• Fluent in Instagram Reels, TikTok, Pinterest, Canva, Flodesk, and CapCut
• Organized and highly communicative
• Strong writing skills and visual eye
• Experience with Vagaro (or willing to learn)
• Business management or executive assistant
• Bonus: background in content creation, social media management, or salon/spa operations

COMPENSATION & PERKS:

• Competitive salary based on experience
• Bonus opportunities tied to growth and engagement metrics
• Employee discounts on services + products
• Career development opportunities within the Lumen brand
• A chance to work with an award-winning, highly respected salon team

This role is key to our next chapter—bringing vision, structure, and creativity to everything we do. If you’re passionate about beauty, branding, and building community, we can’t wait to meet you.

Send your resume and a short 30 second introduction video to: Shana@lumensalon.comSubject line: Salon Manager Application (your name)

Job Types: Full-time, Internship

Pay: $54,350.16 - $65,453.95 per year

Benefits:

• Employee discount

Work Location: Hybrid remote in Washington, DC 20007