SDR Coordinator

Job Purpose

As the SDR Coordinator specializing in Content Lab services, you will be responsible for generating and qualifying new business opportunities focused on our creative and content-driven solutions. These include Content Creation Retainers, Website Development, Live Event Coverage, and Report Creation & Curation. You will engage prospects through targeted outreach, understand their content and digital needs, and position Content Lab’s offerings to address business challenges.

Duties & Responsibilities

Lead Generation & Pipeline Development

• Drive consistent weekly and monthly lead generation through strategies like cold calling, email outreach, social selling, and networking.
• Dive into target markets to identify and prioritize high-potential prospects that align with company objectives.
• Evaluate leads against defined criteria (e.g., budget, authority, need, timeline) to ensure they match the ideal customer profile.
• Facilitate meaningful engagements by scheduling meetings or demos for the Sales team with qualified prospects.
• Strengthen relationships by following up on outreach, addressing objections, and sharing value-driven information.
• Hit daily and weekly goals, maintaining a steady cadence of calls, emails, and LinkedIn outreach to fuel the pipeline.
• Partner with the Sales team, to streamline lead handoffs and ensure alignment in the sales journey.
• Stay informed on company offerings, industry trends, and competition to effectively pitch and position solutions.
• Relay insights from prospects to marketing and product teams to refine targeting and messaging strategies.
• Leverage CRM systems, engagement platforms, and analytics tools to optimize lead management and workflows.

Sales Development Strategy & Execution

• Work with the VP of Growth, and Marketing team to shape and refine strategies that boost lead generation, qualification, and conversion.
• Implement proven methodologies to enhance cold outreach, social selling, and prospect engagement techniques.
• Align with marketing to synchronize target personas, campaigns, and messaging for maximum impact.

Cross-Functional Collaboration

• Partner with the Sales team to ensure smooth lead transitions and boost conversion rates.
• Stay in sync with marketing teams to ensure alignment on campaign goals and messaging strategies.

Process Optimization & Innovation

• Regularly analyze and optimize SDR workflows to improve efficiency and conversion rates.
• Stay ahead of trends and implement cutting-edge sales tools and strategies to enhance team performance.

Performance Monitoring & Reporting

• Monitor and analyze key metrics like outreach activity, meetings booked, and lead conversion rates.
• Use CRM tools and analytics to generate actionable reports and identify areas for improvement

Education, Experience & Qualifications

• Bachelor’s degree in business administration, Marketing, or a related field.
• (1-3) years of experience in sales development, sales operations, or a related field.
• Experience in sales, client interaction, in the technology or language services sector.
• Good organizational skills and attention to detail.
• Eagerness to learn and grow in a dynamic, fast-paced environment.
• Strong interpersonal and communication skills, with a proven ability to collaborate effectively within cross-functional teams and engage with stakeholders at all levels.
• Professional attitude, resilience, and a positive approach to challenges.
• Good understanding of sales methodologies, tools, and CRM systems (e.g., Salesforce, HubSpot, Outreach).
• Excellent command of both spoken and written English and Arabic.

Behavioral Competencies

• Team Building & Management
• Conflict Management
• Time Management
• Results Orientation
• Influencing Others

Technical Competencies

• Sales and Prospecting Expertise
• Analytical and Data-Driven Decision Making
• CRM and Sales Technology Proficiency
• Adaptability and Continuous Learning
• Customer and Market Insight