Search Engine Optimization Analyst

Who We Are

Welcome to Baystate Marketing! We’re an agency dedicated to helping businesses grow through creative digital strategies, personalized campaigns, and data-backed insights. You’ll play a key role in supporting our clients by delivering impactful marketing solutions for Google and SEO.

Our Mission

At Baystate Marketing, our purpose is to empower local businesses with strategic, high‑quality digital marketing. Through thoughtful strategy, creative design, and honest execution, we build brands that attract more customers, earn trust, and grow sustainably.

Our Values

Transparency is everything.

We believe in clear, honest communication — with our clients and each other. You’ll always know where things stand, what’s expected, and why we’re doing what we’re doing.

Relationships come first.

We’re not just a marketing agency — we’re trusted partners to our clients and teammates to each other. If you’re someone who builds trust through consistency, empathy, and follow-through, you’ll feel right at home.

We keep the door open.

Whether it’s questions, ideas, or feedback — we listen. Our team thrives on accessibility and support, and we’re always here for each other.

We teach as we go.

We believe knowledge should be shared, not gatekept. Whether it’s showing a client how SEO works or helping a teammate grow, we’re committed to empowering others.

We care about more than just clicks.

We believe in giving back and using our skills to support the small businesses and communities that support us. You’ll have the chance to make a real impact — inside and outside of the office.

Summary of Position

We’re looking for a results-driven SEO Analyst to join our growing team!

As an SEO Analyst, you’ll manage a portfolio of client SEO and ad accounts and play a key role in driving organic growth and visibility. You’ll be responsible for monitoring performance, assigning content tasks, developing data-backed strategies, and communicating progress with the internal team. You’ll also stay on top of the latest SEO trends, techniques, and tools to ensure our campaigns remain competitive and effective.

We’re looking for a team member who is self-motivated, detail-oriented, and proactive—someone who loves diving into data, optimizing content, and collaborating across teams to improve results.

Position Responsibilities

• Perform keyword research based on client goals and campaign focus
• Review and analyze clients' sites for areas of improvement
• Manage and Maintain internal workflows and systems
• Develop and implement campaign SEO strategies
• Strategize ways to improve and track site performance
• Consult with PPC account manager to synchronize efforts
• Coordinate fulfillment of campaign requirements with other respective departments
• Stay current on the latest local SEO and algorithm updates
• Other duties as assigned by management

Requirements

• 6+ months of current SEO account management experience (including Local SEO)
• Experience with GBP optimization and local SEO best practices
• Proficiency with, Search Console and Analytics
• Experience with keyword tools such as Google Keywords, Semrush
• Thorough understanding of current SEO techniques with an interest in continuing education and improvement
• Basic WordPress, Shopify experience
• Excellent grammatical and verbal skills

Preferred Skills

• Organized with strong time management skills
• Ability to work in a fast-paced environment with tight deadlines
• Performance case studies showcasing keyword decisions based on research, link-building strategies, on and off-page implementation, and performance outcome
• A strong eye for detail and a strive to consistently produce quality work
• A team player who enjoys collaborating with others

Benefits

We’ve got you covered!

Baystate Marketing is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision
• 6 weeks of paid parental leave for new parents
• Paid vacation and sick time off for work-life balance
• 10 paid holidays to enjoy throughout the year
• Leadership and career advancement opportunities

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote