Search Engine Optimization Manager

Position: Search Engine Optimization Manager

Location: Clifton, Karachi

Department: Marketing

Reports To: Head of Marketing

Employment Type: Full-time

About Highfy

Highfy is Pakistan’s fastest-growing beauty eCommerce platform - trusted by over 2 million monthly visitors and hundreds of beauty brands. We work directly with local and international partners to bring Pakistan’s beauty customers authentic products, great prices, and a world-class experience.

Key Responsibilities

• Own end-to-end SEO strategy and execution for our e-commerce websites
• Drive organic growth across the board in terms of traffic & sales
• Lead technical SEO initiatives (crawlability, indexation, CWV, schemas)
• Build and maintain keyword universe & intent-based mapping to prevent cannibalization
• Optimize on-page elements at scale (titles, meta, copy duplication, internal linking)
• Collaborate with IT team for SEO-aligned activations
• Identify and scale high-intent keywords that directly impact revenue
• Monitor competitors and identify SEO growth opportunities
• Set up SEO dashboards & reporting for leadership visibility
• Run SEO experiments and continuously improve performance through testing

Required Skills & Experience

• 4–7+ years of hands-on e-commerce SEO experience
• Strong understanding of technical SEO & site architecture
• Proven experience with PLP & PDP optimization
• Advanced keyword research, clustering, and intent mapping skills
• Strong analytical skills (GSC, GA4, Looker Studio)
• Experience with SEO tools: Semrush & Screaming Frog
• Ability to work cross-functionally with stakeholders
• Experience in international SEO

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Application Question(s):

• What is your current salary?
• What is your expected salary?
• How soon can you join?

Work Location: In person