Search Engine Optimization Specialist

Company Description

Popupsmart is a leading conversion optimization platform that empowers businesses to transform website visitors into customers through intelligent popup campaigns. Our no-code popup builder serves 3,000+ clients globally, helping e-commerce stores, marketers, and agencies increase sales conversions, grow email lists, and boost user engagement. With AI-powered popup creation, advanced targeting options, and seamless integrations with 120+ marketing tools, Popupsmart drives measurable results for businesses from startups to enterprise-level companies across diverse industries including e-commerce, travel, health & beauty, and education.

Role Description

This is a full-time hybrid SEO Specialist position based in Ankara, with flexible remote work opportunities. The SEO Specialist will drive organic growth for Popupsmart's digital presence by developing and executing comprehensive SEO strategies that increase visibility for conversion optimization, popup marketing, and e-commerce growth-related keywords. You'll work closely with our content, product, and marketing teams to optimize our website, blog, and landing pages while supporting our mission to help businesses boost their conversion rates through better search visibility.

Key Responsibilities

• Conduct strategic keyword research focused on conversion optimization, popup marketing, email marketing, and e-commerce growth terms
• Optimize landing pages, blog content, and product pages for target keywords in the marketing technology space
• Perform technical SEO audits and implement improvements to enhance site performance and user experience
• Develop and execute link building campaigns targeting marketing, e-commerce, and SaaS industry publications
• Create SEO content strategies that align with Popupsmart's solutions (sales conversion, email list building, cart abandonment reduction)
• Monitor and analyze organic traffic, rankings, and conversion metrics using analytics tools
• Collaborate with content team to optimize blog posts, case studies, and educational resources
• Track competitor SEO strategies in the conversion optimization and marketing automation space

Qualifications

• 2+ years of SEO experience, preferably in SaaS, marketing technology, or e-commerce sectors
• Proven expertise in keyword research tools and techniques for B2B marketing software
• Strong understanding of technical SEO, on-page optimization, and link building strategies
• Experience with SEO tools such as Ahrefs, Google Search Console, and Google Analytics 4
• Knowledge of conversion optimization principles and marketing funnel concepts
• Familiarity with e-commerce SEO and understanding of online marketing challenges
• Excellent analytical skills with ability to translate data into actionable insights
• Experience optimizing content for marketing automation, popup, or conversion-related keywords is highly valued
• Bachelor's degree in Marketing, Digital Marketing, or related field
• Strong English writing skills for international market optimization