Search Engine Optimization Specialist

Job Overview
We are seeking a skilled and detail-oriented SEO Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and techniques, with a proven ability to improve website visibility and drive organic traffic. You will be responsible for developing and implementing effective SEO strategies that align with our overall marketing goals, ensuring our content ranks well on search engines and reaches our target audience.

Duties

• Conduct comprehensive keyword research to identify high-value opportunities for content creation and optimization.
• Optimize website content, metadata, and HTML elements to enhance search engine visibility.
• Implement link building strategies to improve domain authority and search rankings.
• Analyze website performance using tools such as Google Analytics, Adobe Analytics, and Google Search Console.
• Monitor and report on SEO performance metrics, providing actionable insights for continuous improvement.
• Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
• Manage social media platforms to enhance brand presence and drive traffic through organic channels.
• Utilize Google Tag Manager for tracking conversions and user interactions effectively.
• Stay updated on the latest trends in SEO, digital marketing, and search engine algorithms.

Experience

• Proven experience in SEO with a strong understanding of web analytics tools such as Google Analytics and Adobe Analytics.
• Familiarity with content management systems (CMS), particularly WordPress, is essential.
• Proficiency in HTML, CSS, JavaScript, and other web technologies as they relate to SEO practices.
• Experience in conversion optimization techniques to enhance user experience and increase engagement.
• Knowledge of e-commerce platforms and their unique SEO requirements is a plus.
• Strong analytical skills with the ability to interpret data to inform decision-making processes.
• Familiarity with SEM practices and digital marketing strategies will be advantageous. Join us as we strive to enhance our online presence through innovative SEO strategies that drive results!

Job Types: Full-time, Part-time

Pay: $150.00 - $200.00 per month

Expected hours: 50 per week

Work Location: Remote