Search Engine Optimization Specialist

We are seeking an experienced and forward-thinking SEO Specialist to join our growing digital team. The ideal candidate is not only skilled in traditional SEO best practices but also understands the evolving landscape of search, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). You will be responsible for optimizing content across traditional search engines as well as AI-powered and generative platforms like ChatGPT, Perplexity, and Google’s AI Overviews.

Key Responsibilities:

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Implement SEO strategies that drive attendance, exhibitor leads, and sponsor engagement across multiple B2B event sites
• Analyze website performance metrics using tools such as Google Analytics, Search Console, and BrightEdge
• Collaborate with marketing teams to optimize website pages and landing pages for both human and machine readability.
• Develop and implement AEO strategies to ensure content is discoverable and performative in AI-generated summaries and responses.
• Optimize content for Generative Engine Optimization (GEO), targeting visibility within platforms like ChatGPT, Gemini (Google SGE), Perplexity, and other LLM-driven discovery tools.
• Monitor and adapt to algorithm updates across both traditional search engines and generative platforms.
• Stay updated on emerging SEO technologies and best practices in AI-driven search.
• Perform regular technical audits and implement technical SEO improvements.
• Provide reporting and insights on SEO performance, traffic growth, and SERP rankings.

Qualifications:

• 2+ years of experience in SEO, with a track record of successful optimization strategies.
• Proven understanding of how to drive traffic, leads, and visibility through organic channels.
• Experience optimizing content for AI search models and AI-generated responses.
• Knowledge of Generative Engine Optimization (GEO) and how generative tools surface content.
• Proficient in SEO tools such as Google Search Console, BrightEdge, etc.
• Strong analytical skills and experience with data-driven SEO decision-making.
• Excellent written and verbal communication skills with the ability to communicate technical concepts to non-technical learners
• Knowledge of HTML, CSS, and website architecture is a plus.

Nice to Have:

• Understanding of how LLMs interpret and summarize web content.
• Familiarity with structured data and schema markup.
• Previous experience in content marketing or UX optimization.

ABOUT EMERALD

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald
At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

COMPENSATION & BENEFITS

Target Compensation: $60,000-65,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@Emerald. com.