Search Engine Optimization Specialist

Job Purpose:

To support and execute on-page and off-page optimization strategies to improve website visibility and drive organic traffic.

Responsibilities:

• Conduct keyword research and analysis to inform optimization efforts
• Implement on-page optimization techniques such as title tag optimization, meta descriptions, and header tag optimization
• Monitor and analyze website performance using tools such as Google Analytics and Google Search Console
• Assist in the creation and execution of off-page optimization strategies, such as link-building and social media outreach
• Collaborate with the marketing team to ensure website content aligns with the overall SEO strategy
• Stay up-to-date on industry trends and best practices in SEO

Requirements:

• 3-5 years of experience in SEO
• Bachelor's degree in Marketing, Computer Science, or a related field
• Knowledge of best practices in on-page and off-page optimization
• Familiarity with SEO tools such as Google Analytics and Google Search Console
• Ability to analyze website performance data and make data-driven recommendations
• Strong problem-solving and communication skills
• Ability to work effectively in a fast-paced, deadline-driven environment

• Salary: $55,000-$70,000 per year, commensurate with experience.