Search Engine Optimization Specialist

SEO Specialist

Position: SEO Specialist
Department: Digital Marketing
Reports To: Marketing Manager / Head of Digital

Overview:
We're seeking an experienced SEO Specialist to optimize our online presence and drive organic traffic growth. The ideal candidate will have a proven track record of improving search rankings and implementing data-driven SEO strategies.

Key Responsibilities:

• Conduct comprehensive keyword research and competitive analysis to identify growth opportunities
• Optimize website content, meta tags, headers, and internal linking structures for improved search visibility
• Perform technical SEO audits and implement fixes for crawlability, site speed, mobile optimization, and indexation issues
• Develop and execute link-building strategies to improve domain authority
• Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs
• Create monthly reports on organic traffic, rankings, and conversion metrics
• Collaborate with content teams to develop SEO-friendly content strategies
• Stay current with search engine algorithm updates and industry best practices
• Implement schema markup and structured data to enhance search appearance Required Qualifications:
• 3+ years of hands-on SEO experience with demonstrable results
• Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog)
• Strong understanding of technical SEO, on-page optimization, and link-building strategies
• Experience with HTML, CSS, and basic JavaScript
• Excellent analytical skills with ability to interpret data and make strategic recommendations
• Strong written and verbal communication skills
• Preferred Qualifications:
• Google Analytics and Google Ads certifications
• Experience with content management systems (WordPress, Shopify, etc.)
• Knowledge of local SEO and international SEO strategies
• Familiarity with conversion rate optimization (CRO) principles

Job Type: Full-time

Pay: From Rs200.00 per month

Work Location: Remote