Search Engine Optimization Specialist

Job description

HK Technologies is a top Digital Marketing Agency dedicated to helping businesses thrive in the digital world. With a strong specialization in healthcare marketing, we focus on maximizing revenue and driving measurable growth. We are now seeking a skilled SEO Specialist who can elevate our digital presence with advanced SEO strategies, technical expertise, and data-driven decision-making.

Key Responsibilities:

• Design and implement advanced SEO strategies to boost rankings, increase quality traffic, and drive conversions.
• Lead on-page and off-page optimization initiatives including technical SEO, content structuring, and backlink development.
• Conduct detailed keyword research, competitor benchmarking, and market analysis to shape content strategy.
• Perform site audits to fix crawling, indexing, mobile usability, speed, and Core Web Vitals issues.
• Apply technical SEO best practices such as schema markup, structured data, and canonicalization.
• Optimize landing pages and content to strengthen E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• Track and analyze performance metrics using Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Plan and execute link-building strategies to improve domain authority.
• Stay updated on Google algorithm changes and SEO industry trends.
• Work closely with developers, content creators, and marketing teams to align SEO with overall business goals.
• Guide and mentor junior team members where needed.
• Develop and execute Local SEO strategies.
• Strong understanding Semantic SEO, GEO, and AEO.
• Develop and implement Semantic SEO strategies to build topical authority and improve content discoverability.
• Design and optimize content clusters, pillar pages, and entity-based structures aligned with search intent.

Requirements:

• 3–5 years of SEO experience, preferably in healthcare or medical billing.
• Strong understanding of search engine algorithms, ranking factors, and search intent.
• Hands-on expertise in technical SEO (site architecture, JavaScript SEO, page speed, structured data).
• Proficiency with SEO tools (GSC, GA, Ahrefs, SEMrush, Moz, Screaming Frog).
• Familiarity with content marketing, CRO, and local SEO practices.
• Knowledge of HTML, CSS, JavaScript, and CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to turn insights into action.
• Excellent communication, collaboration, and leadership abilities.

Position: SEO Specialist

Shift: Morning (08:30 AM – 05:30 PM)

Location: Gulberg 2, Lahore

Perks?

• Provident Fund
• Annual Leaves
• Annual Increment
• Growth and learning opportunities

Job Type: Full-time

Pay: Rs50,000.00 - Rs120,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Application Question(s):

• This is onsite position not remote work?

Experience:

• SEO: 1 year (Preferred)

Location:

• Lahore (Preferred)

Work Location: In person