Search Engine Optimization Team Lead

Arabic SEO Lead

About the Role

You’ll own and scale SEO strategy for Arabic-speaking markets (e.g., KSA, UAE, GCC, Egypt), building a truly local approach that drives measurable growth in traffic, signups, and engagement.

This role sits at the intersection of regional execution and global alignment—you’ll act as the SEO lead for your market while contributing to a broader international strategy.

What You’ll Do

Strategy & Execution

• Define and lead end-to-end SEO strategy (technical, content, authority)
• Turn market insights into focused, high-impact roadmaps
• Prioritize initiatives that drive the highest ROI

Market & Growth

• Become the go-to expert on Arabic search behavior and trends
• Identify opportunities through data, competition, and user insights
• Continuously test, learn, and adapt strategy

Content & Localisation

• Deliver high-quality, locally relevant content
• Balance localisation with original content creation
• Adapt global systems for local impact

Technical & Authority

• Maintain strong technical SEO foundations
• Partner with specialists on localisation challenges
• Lead link-building and authority growth initiatives

Performance & Insights

• Define KPIs and track performance across key metrics
• Communicate clear insights and recommendations
• Use data to inform decisions and pivots

Future of Search

• Monitor AI-driven discovery (LLMs, AI search, social)
• Test and evolve strategies beyond traditional SEO
• Share learnings to shape broader strategy

What We’re Looking For

• Native Arabic speaker with strong English
• Deep understanding of MENA search behavior and culture
• Proven SEO leadership across large-scale websites
• Strong grasp of technical, content, and link-building SEO
• Data-driven, strategic thinker with hands-on execution skills
• Excellent stakeholder management and communication
• Experience building or scaling teams is a plus
• Curious and adaptable, especially around AI and emerging channels

Nice to Have

• Experience in high-growth environments
• Mobile-first optimization expertise
• Multi-market or expansion experience

What You’ll Gain

• Ownership of SEO for a high-growth region
• Exposure to global strategy and cross-functional teams
• Opportunity to shape next-gen search and discovery approaches