Search & Social - Analyst

Overview:

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.

Responsibilities:

• Setup campaigns, activate, optimize, and report across various social media platforms like Meta, Instagram, Twitter, Snapchat, etc.
• Post and boost client content on various social channels
• Manage daily budget pacing
• Demonstrate proficiency with basic bid management and optimizations
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis.
• Responsible for managing paid campaigns on Google AdWords and Bing platforms
  • Developing Ad copies, keyword insights and bid optimization
  • Budget allocations for different campaigns
• Work with agency partner to provide recommendations to improve campaign performance
• Provide analysis and insights to optimize overall account performance

Qualifications:

• Managed social campaigns on platforms like Meta, Twitter, Snapchat, and LinkedIn
• Passion for social media and internet marketing industries
• High levels of integrity, autonomy, and self-motivation
• Demonstrable knowledge of latest trends in PPC, onsite marketing, and usability
• Proven ability to deliver reporting and optimizing campaigns
• Good understanding of paid search services like Google and Bing
• Google AdWords certification is a must
• Professional Skills & Qualifications:
  • 2 to 5 years’ experience in social media marketing with demonstrated successes
  • Proficiency in MS Excel, PowerPoint, and Word.