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Job Title

Assistant Digital Marketing Manager

Job Description

Company: Property Shop Investment (PSI)
Location: Abu Dhabi, UAE
Employment Type: Full-Time
Department: Digital, AI & MarTech
Reporting To: Marketing Management

About the Role

Property Shop Investment (PSI) is looking for an Assistant Digital Marketing Manager to support the commercial and operational performance of our digital marketing ecosystem.

This role goes beyond traditional digital marketing and focuses on digital acquisition, performance marketing, SEO, AEO, GEO, MarTech, AI initiatives, CRM, automation, analytics, digital platforms, and revenue growth.

The successful candidate should have a strong commercial mindset and understand how marketing investment, customer acquisition, conversion, technology, and customer lifetime value contribute to overall business performance.

Key Responsibilities

Digital Marketing & Commercial Performance

• Support the management of PSI's digital marketing budget and P&L.
• Monitor and optimize CAC, LTV, LTV:CAC ratio, ROAS, conversion rates, revenue contribution, and marketing efficiency.
• Evaluate marketing performance based on commercial results rather than leads and impressions alone.
• Identify inefficient spending and recommend budget reallocations toward higher-performing channels.
• Work closely with Finance, Sales, CRM, and Data teams to improve revenue attribution and customer value measurement.
• Support business cases for major digital, AI, and MarTech investments.

Digital Marketing & Performance

• Plan, execute, manage, and optimize digital acquisition campaigns across:
• Paid Search
• Paid Social
• Display
• Programmatic
• Property Portals
• Websites
• Landing Pages
• Other digital channels
• Monitor campaigns based on CAC, LTV, conversion, revenue, quality, efficiency, and scalability.
• Ensure proper tracking throughout the customer journey, from media spend to lead generation, sales engagement, conversion, and transaction.
• Work closely with Sales to improve lead quality and conversion.

SEO, AEO & GEO

• Develop and implement SEO strategies covering technical SEO, on-page optimization, content structure, internal linking, metadata, keywords, and website performance.
• Monitor organic rankings, traffic, visibility, conversion, CAC, and revenue contribution.
• Develop Answer Engine Optimization (AEO) strategies.
• Develop Generative Engine Optimization (GEO) strategies to improve PSI's visibility across AI-powered search and generative platforms.
• Coordinate structured data, schema markup, content architecture, and technical optimization.

MarTech & Technology

• Support the management of PSI's MarTech ecosystem, platforms, integrations, subscriptions, and vendors.
• Coordinate integrations between CRM, websites, analytics platforms, advertising platforms, WhatsApp, lead management systems, and other business platforms.
• Identify technology gaps affecting acquisition, conversion, customer experience, and attribution.
• Evaluate technology investments based on business requirements, scalability, utilization, and ROI.

AI & Automation

• Identify and coordinate AI initiatives across marketing, lead management, customer engagement, sales enablement, content, analytics, and automation.
• Explore AI solutions such as:
• AI calling
• Chatbots
• Conversational AI
• Lead qualification
• Content automation
• Predictive analytics
• Customer segmentation
• Recommendation systems
• Evaluate AI initiatives based on measurable business impact and ROI.

Digital Products & Platforms

• Support PSI's websites, landing pages, applications, WhatsApp platforms, CRM solutions, marketing dashboards, lead-generation technologies, and automation systems.
• Gather business requirements and coordinate with Product, Development, UI/UX, Data, and external vendors.
• Participate in testing, implementation, and post-launch performance monitoring.
• Track bugs, enhancements, dependencies, and project requirements.

CRM, Funnel & Lead Management

• Monitor the complete customer acquisition funnel from enquiry to transaction.
• Analyze conversion across traffic, enquiry, qualification, assignment, contact, opportunity, viewing, negotiation, and transaction stages.
• Identify opportunities to improve lead routing, follow-up, nurturing, qualification, and conversion.
• Work with Sales and CRM teams to improve speed-to-lead and customer conversion.
• Use data to distinguish marketing challenges from sales or operational challenges.

Data, Analytics & Attribution

• Develop reporting connecting marketing activity with acquisition, revenue, LTV, and business performance.
• Monitor acquisition by source, campaign, audience, geography, project, and product.
• Measure CAC and LTV by acquisition source where data is available.
• Ensure dashboards focus on actionable commercial KPIs.
• Translate data into clear recommendations for management.
• Support forecasting and budget planning.

Project & Vendor Management

• Coordinate digital, AI, MarTech, and technology projects involving multiple departments and external vendors.
• Prepare project requirements, timelines, action plans, and status updates.
• Evaluate agencies, technology providers, AI companies, and MarTech vendors based on cost, scalability, expected benefits, and ROI.
• Monitor vendor performance and deliverables.
• Ensure technology investments are supported by a clear business case.

Key Performance Indicators

The role will be evaluated based on commercial and business outcomes, including:

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• LTV:CAC Ratio
• CAC Payback Period
• Digital Revenue Contribution
• Customer Conversion Rate
• ROAS
• Digital Acquisition Efficiency
• Marketing Spend vs. Revenue
• Cost Per Acquired Customer
• Cost Per Transaction
• Funnel Conversion Improvement
• SEO, AEO & GEO Commercial Contribution
• MarTech ROI and Utilization
• AI Initiative ROI
• Speed-to-Lead Improvement
• Reduction of Inefficient Marketing Expenditure

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Economics, Information Systems, Technology Management, or a related field.
• Minimum 4 years of relevant experience in digital marketing, performance marketing, MarTech, digital products, CRM, automation, or related functions.
• Experience managing or supporting significant digital marketing budgets.
• Strong understanding of CAC, LTV, LTV:CAC, ROAS, conversion, revenue, and digital marketing economics.
• Strong understanding of digital acquisition channels and customer funnels.
• Experience with CRM systems, analytics platforms, websites, marketing automation, or similar technologies.
• Good understanding of SEO and modern search optimization.
• Understanding of AEO, GEO, Generative AI, and AI-powered search.
• Understanding of AI applications in marketing, customer acquisition, automation, and customer experience.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder-management skills.
• Ability to translate business requirements into clear technical and functional requirements.
• Ability to present digital performance in commercial and financial terms to senior management.

Preferred Skills

Digital Marketing | Performance Marketing | SEO | AEO | GEO | AI | MarTech | CRM | Marketing Automation | Google Ads | Paid Social | Analytics | Digital Acquisition | Lead Generation | Conversion Optimization | CAC | LTV | ROAS | Digital P&L | Data Analytics | Revenue Attribution | AI Marketing | Real Estate Marketing

For Indeed, I recommend using the above version rather than pasting the full original JD, because the original is very detailed and repetitive for a job-board listing. The key responsibilities and requirements are still retained, but the structure is much easier for candidates to scan.

Work Location: In person