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business analyst - data & ai Jobs in Test Jobs In Mangaluru

business analyst - data & ai

associate business analyst business analysis business analyst

<div>
 A2 &ndash; AR Billing Specialist
 
 
 
 Primary Responsibilities
 
 
 
 <ul>
 <li>
 Billing Operations:- Generate and submit invoices based on contractual terms and delivery service.
 </li>
 <li>
 Review billing statements and charge information for accuracy.
 </li>
 <li>
 Respond to billing-related inquiries from clients and internal teams.
 </li>
 <li>
 Ensure timely submission of billing documents and files.
 </li>
 <li>
 Maintain control over billing systems and platforms.
 </li>
 <li>
 Participate in system upgrades and process improvements.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 <ul>
 <li>
 Experience in AR billing and Creation of invoices
 </li>
 <li>
 Strong analytical, organizational, and communication skills.
 </li>
 </ul>
</div>

Associate - Business Analyst-Business Analysis-Business Analyst

Kuku FM

<div>
 
 About The Role
 
 
 
 We are looking for a detail-oriented Data Analyst to join our core AI/ML team. The ideal candidate will work closely with the AI/ML Lead, business teams, and other verticals to prepare high-quality datasets, generate insights, build basic statistical/heuristic models, and support ongoing ML initiatives. This role is perfect for someone who enjoys combining strong analytical skills with hands-on data work and business understanding.
 
 
 Key Responsibilities
 
 
 Data Preparation &amp; Analysis
 
 
 <ul>
 <li>
 Collect, clean, prepare, and structure data for ML training and analytical use cases.
 </li>
 <li>
 Perform exploratory data analysis (EDA) to identify trends, patterns, outliers, and data issues.
 </li>
 <li>
 Build and maintain dashboards, KPIs, and reports for product and business teams.
 
 
 </li>
 </ul>
 Support for ML Team
 
 
 <ul>
 <li>
 Work with the ML Lead to generate feature datasets, validate data assumptions, and evaluate model outputs.
 </li>
 <li>
 Build basic heuristic rules, logistic regression models, and preliminary statistical models when required.
 </li>
 <li>
 Conduct data validations, labeling assistance, and sampling for ML experiments.
 
 
 </li>
 </ul>
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Engage with business stakeholders, product managers, and operations teams to translate requirements into data deliverables.
 </li>
 <li>
 Communicate insights and findings in a clear, structured manner to technical and non-technical teams.
 </li>
 <li>
 Act as a central resource for data-driven decision-making across multiple verticals.
 
 
 </li>
 </ul>
 Data Quality, Governance &amp; Documentation
 
 
 <ul>
 <li>
 Ensure data accuracy, consistency, and completeness across datasets.
 </li>
 <li>
 Maintain clear documentation of data sources, definitions, and processes.
 </li>
 <li>
 Work with engineering teams to fix broken pipelines, incorrect metrics, or data anomalies.
 
 
 </li>
 </ul>
 
 Required Technical Skills
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience as a Data Analyst, Business Analyst, or Associate Data Scientist.
 </li>
 <li>
 Strong hands-on skills in:
 </li>
 <ul>
 <li>
 SQL (advanced level)
 </li>
 <li>
 Python (Pandas, NumPy, basic scikit-learn)
 </li>
 <li>
 Excel/Google Sheets
 </li>
 </ul>
 <li>
 Experience with BI tools such as Superset
 </li>
 <li>
 Solid understanding of:
 </li>
 <ul>
 <li>
 Descriptive statistics
 </li>
 <li>
 Basic probabilistic models
 </li>
 <li>
 Logistic regression, clustering concepts
 </li>
 </ul>
 <li>
 Ability to work with large datasets and perform efficient data wrangling.
 
 </li>
 </ul>
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Exposure to ML pipelines, feature engineering, or model evaluation basics.
 </li>
 <li>
 Familiarity with A/B testing, experiments, hypothesis testing.
 </li>
 <li>
 Experience with data warehousing tools (BigQuery, Databricks, Snowflake).
 </li>
 <li>
 Basic familiarity with heuristic-based decision systems or rule engines.
 </li>
 <li>
 Knowledge of scripting automation for recurring reports.
 </li>
 <li>
 Understanding of business domains like content, fintech, OTT, growth, or operations.
 
 
 </li>
 </ul>
 
 Preferred Tools &amp; Technologies
 
 
 
 Data Tools: SQL,Python, Pandas, NumPy
 
 
 Visualization: Tableau, Power BI, Looker
 
 
 ML Basics: Scikit-learn, Statsmodels
 
 
 Data Warehousing: BigQuery, Databricks, Athena
 
 
 Workflow: Airflow
 
 
 Version Control: Git
 
 
 Education
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Data Science, Statistics, Engineering, Computer Science, Economics, or related fields.
 </li>
 <li>
 Certifications in data analysis, SQL, or ML fundamentals are a plus.
 
 
 </li>
 </ul>
 What We Offer
 
 
 <ul>
 <li>
 Opportunity to work closely with a high-performing AI/ML team.
 </li>
 <li>
 Opportunity to transition into a ML engineer based on skill set, learning curve and performance.
 </li>
 <li>
 Exposure to end-to-end ML lifecycle: data prep &rarr; experimentation &rarr; deployment.
 </li>
 <li>
 Work on diverse problem statements across multiple business verticals.
 </li>
 <li>
 Competitive compensation and benefits package.
 </li>
 <li>
 A collaborative and growth-driven environment.
 
 
 </li>
 </ul>
 Success Metrics
 
 
 <ul>
 <li>
 Delivery of clean, well-structured datasets for ML model development.
 </li>
 <li>
 Improved data quality, reduced errors, and reliable metric reporting.
 </li>
 <li>
 Clear, actionable insights delivered to business and product teams.
 </li>
 <li>
 Efficient support for ML workflows (feature generation, sampling, validation).
 </li>
 <li>
 Strong documentation and repeatable processes for analytics.
 
 
 </li>
 </ul>
 
 About KUKU
 
 
 
 Founded in 2018, KUKU is India&rsquo;s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India&rsquo;s largest cultural exporter of stories, culture, and history to the world with a firm belief in &ldquo;Create In India, Create For The World&rdquo;.
 
 
 We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India&rsquo;s entertainment industry.
 
 
 🌐 Website: www.kukufm.com
 
 
 📱 Android App: Google Play
 
 
 📱 iOS App: App Store
 
 
 🔗 LinkedIn: KUKU
 
 
 
 📢 Ready to make an impact? Apply now!
 
 
 
 Skills: numpy,sql,airflow,pandas,bigquery,python,data analysis,advanced excel skills,tableau software,git,microsoft power bi,databricks
</div>

Data Analyst - AI & ML

HSBC

<div>
 
 Some Careers Have More Impact Than Others.
 
 
 
 If you&rsquo;re looking for a career where you can make a real impression, join HSBC and discover how valued you&rsquo;ll be.
 
 
 HSBC is one of the largest banking and financial services organisations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
 
 
 We are currently seeking an experienced professional to join our team in the role of
 
 Business Analyst - Transformation
 
 
 
 
 In This Role, You Will
 
 
 
 <ul>
 <li>
 The job is a major point of contact with the business and IT. Business Analyst will work independently and should have a high level of flexibility to consult with the business at all levels. They will need to have the ability to work closely with and build good relationships with all delivery partners and with Global Functions. Business Analyst is expected to successfully engage in multiple initiatives simultaneously, taking a lead analyst role in larger projects, directing all analyst activity.
 </li>
 <li>
 Employs an improvement mindset to identify and define issues or problems that are less obvious; participates actively and constructively in brainstorming meetings where problems are discussed and/or resolved.
 </li>
 <li>
 Brings structure and order to undefined problems and/or large scale problems, making them easier to address and solve. Uses systemic thinking and creativity in devising solution options.
 </li>
 <li>
 Evaluates relative costs, benefits and obstacles of potential solutions before implementing. Articulates or translates complex information in clear, meaningful and structured way to suit audience
 </li>
 <li>
 Understands the Group&rsquo;s priorities, business drivers, competitors and competitive strategy to help drive strategically aligned solutions, considering aspects of risk/reward.
 </li>
 <li>
 Questions small-scale business decisions that do not demonstrate alignment to the Group&rsquo;s commercial strategy. Anticipates issues and risks and acts to mitigate these quickly; handles any unforeseen roadblocks swiftly and effectively. Thinks ahead to identify potential risks to service or performance and deals with them proactively; effectively manages review processes to identify quality issues early.
 </li>
 <li>
 Often acts as an expert across multiple projects or programmes simultaneously, guiding the teams on their requirements gathering, design, change or implementation approach. May conduct one off business research and analysis tasks related to programme or project scope.
 </li>
 <li>
 Defines requirements management, designs solutions and structures based on business requirements. Identifies areas of impact on the target operating model and designs activities to mitigate impact. Challenges business intent in a constructive manner
 </li>
 <li>
 Manages the change audience with communications, training and development. Supports the programme management with impact assessment for change requests
 
 
 </li>
 </ul>
 
 To Be Successful, You Will
 
 
 
 <ul>
 <li>
 Relevant experience in business analysis role on complex projects across countries or regions
 </li>
 <li>
 Overall financial services industry knowledge with specific functional expertise
 </li>
 <li>
 Experience in business analysis, solution design, change &amp; implementation or consulting activities
 </li>
 <li>
 Analytical and problem solving skills. Ability to work independently and proactively
 </li>
 <li>
 Experience with running meetings over video or teleconference. Knowledge of MS Office and business analysis tools
 </li>
 <li>
 Experience in change adaption processes, plan and implement change intervention to enable smooth transition and Embed changes and transitioned to Business as usual, from requirements gathering, communications till training final user.
 </li>
 <li>
 Experience with transformation changes Design &amp; Initiation (D&amp;I) are an advantage. Experience gathering requirements and conducting design activity, with a mix of business, operations and technology focused projects
 </li>
 <li>
 Effective communication, inter-personal and negotiating skills. Proven ability to work across regions and senior stakeholders and business sponsors.
 
 
 </li>
 </ul>
 
 You&rsquo;ll achieve more when you join HSBC.
 
 
 
 www.hsbc.com/careers
 
 
 HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.&rdquo;
 
 
 Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
 
 
 <ul>
 <li>
 Issued By HSBC Electronic Data Processing (India) Private LTD***
 </li>
 </ul>
</div>

Business Analyst - Transformation

<div>
 
 
 About FM:
 
 
 
 FM is a 190-year-old, Fortune 500 commercial property insurance company of 6,000+ employees with a unique focus on science and risk engineering. Serving over a quarter of the Fortune 500 and major corporations globally, they deliver data-driven strategies that enhance resilience, ensure business continuity, and empower organizations to thrive.
 
 
 FM India located in Bengaluru is a strategic location for driving FM's global operational efficiency that allows them to leverage the country&rsquo;s talented workforce and advance their capabilities to serve their clients better.
 
 
 
 
 
 
 Role Title: Senior Business Analyst
 
 
 
 
 Position Summary:
 
 
 
 The Senior Business Analyst is responsible for the collection, evaluation, understanding, and communication of business requirements involved in the development of new or the modification and ongoing support of existing enterprise business applications. This position is the second of four levels within the Business Analysis job family.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 <ul>
 <li>
 Participates in system requirements definition, testing, training, implementation, and support of enterprise wide business applications.
 </li>
 <li>
 Solicits business requirements through interviews, workshops, and/or existing system documentation or procedures. Uses industry standard analysis techniques to uncover business requirements, such as data flow modeling, use-case analysis, and workflow analysis.
 </li>
 <li>
 Documents the results of analysis activities using the appropriate templates and tools.
 </li>
 <li>
 Makes recommendations regarding necessary changes on deliverables expected from other groups.
 </li>
 <li>
 Works with other development groups to ensure an integrated business solution.
 </li>
 <li>
 Assumes the responsibility of project manager for projects that are limited in scope and are, generally, modifications to an existing application.
 </li>
 <li>
 Demonstrates a clear understanding of FM&rsquo;s business and business processes.
 </li>
 </ul>
 
 
 
 
 
 Skill and Experience:
 
 
 <ul>
 <li>
 3-5 years of Experience Required to Perform Essential Job Functions
 </li>
 </ul>
 
 
 
 
 
 Additional Experience Qualifier (optional):
 
 
 <ul>
 <li>
 4+ years of general business analysis experience.
 </li>
 </ul>
 
 
 
 
 
 TECHNICAL KNOWLEDGE:
 
 
 <ul>
 <li>
 Strong knowledge of techniques and tools utilized in functional design, data analysis, and data flow diagramming.
 </li>
 <li>
 Knowledge of FM's current/planned technological environment and the appropriate technologies, tools, and techniques used to solve business problems.
 </li>
 </ul>
 
 
 
 
 
 TECHNICAL SKILLS
 
 
 <ul>
 <li>
 Experience gathering requirements, functional design, and working with business processes.
 </li>
 <li>
 Proven ability to work in technical environments that use tools involved in data flow diagramming, data analysis, issue tracking, and documentation and presentation.
 </li>
 </ul>
 
 
 
 
 
 SOFT SKILLS
 
 
 <ul>
 <li>
 Proven ability to multitask and establish priorities.
 </li>
 <li>
 Excellent interpersonal, oral/written communication and organizational skills.
 </li>
 </ul>
 
 
 
 
 
 Must Have Skills:
 
 
 <ul>
 <li>
 Communication, collaboration, and analytical skills with experience in business process modeling and data analysis
 </li>
 <li>
 Document and manage requirements throughout the product lifecycle using Agile methodologies
 </li>
 <li>
 Cross-functional teaming across all organizational levels
 </li>
 <li>
 Problem-solving mindset with a willingness to learn, experiment, and adapt
 </li>
 <li>
 Intermediate proficiency in Excel and PowerPoint for analysis and presentations
 </li>
 </ul>
 
 
 
 
 
 Education and Certifications:
 
 
 <ul>
 <li>
 Bachelor degree required. MBA preferred.
 </li>
 </ul>
 
 
 Work location:
 
 Bengaluru
 
</div>

Senior Business Analyst [T500-19310]

ZeOmega

<div>
 
 
 POSITION SUMMARY
 
 
 
 The Senior Product Analyst is responsible to conceptualize solution framework for product requirements and deliver functional blueprint. Define the product component scope in sync with
 
 
 overall product vision and work closely with engineering teams to deliver winning products. Additionally, undertake artefact review to ensure quality deliverables. It also includes working with sales, marketing and support to ensure customer satisfaction goals are met. The Senior Product Analyst job also includes ensuring that the product supports the company&rsquo;s overall strategy and
 
 
 goals.
 
 
 
 
 
 
 
 
 
 PRINCIPLE JOB RESPONSIBILITIES:
 
 
 <ul>
 <li>
 Work with Product Managers to define the product strategy and roadmap for assigned Modules.
 </li>
 <li>
 Manage product life cycle from strategic planning to tactical activities.
 </li>
 <li>
 Accountable to own &amp; maintain the functionalities for assigned modules/group of modules.
 </li>
 <li>
 Be an expert on assigned product components &amp; understand our competition very well.
 </li>
 <li>
 Review Gap identified in the ongoing implementation projects and projects in pipeline and provide expert solution.
 </li>
 <li>
 Drive &amp; manage Jiva core product track and client specific solutions track in parallel.
 </li>
 <li>
 Deliver product artefacts (User Stories, BCD&rsquo;s, BRDs and PRD/FRS).
 </li>
 <li>
 Provide artefacts walkthrough sessions to all cross functional teams and answer their queries.
 </li>
 <li>
 Carry out thorough market research, competitor&rsquo;s research, policy impacts &amp; tech feasibility.
 </li>
 <li>
 Work with PD teams to share product vision, clarify queries, resolve issues &amp; provide solutions.
 </li>
 <li>
 Work as SPOC on assigned module for Implementation team to provide expert solutions for gaps.
 </li>
 <li>
 Work with SME&rsquo;s to review solutions for policy &amp; customer practices impact on ER/CR &amp; NPI&rsquo;s.
 </li>
 <li>
 Work with SME&rsquo;s all cross-functional teams to bring ideas for ER/NPI&rsquo;s and prepare business case.
 </li>
 <li>
 Be creative &amp; curious to bring NPI, continuous enhancements.
 </li>
 <li>
 Interact with clients, as needed, along with PSG Bas.
 </li>
 <li>
 Prepare artefacts such as ER Diagram, Visio workflows and other documents as needed.
 </li>
 <li>
 Mentor and monitor trainees, new joinees, Associate Analysts.
 </li>
 <li>
 Deliver product walkthroughs on enhancements or initiatives related to assigned modules.
 </li>
 <li>
 Review test cases and ensure quality and maximum scenario coverage as part of TQM
 </li>
 <li>
 Business Analysis experience of (6-8 years) in a similar work area or healthcare industry
 </li>
 <li>
 Experience in software design and development preferred
 </li>
 <li>
 Knowledge of Population health management, Medicare, Medicaid, MCO Compliance standards.
 </li>
 <li>
 Basic knowledge on MSSQL
 </li>
 <li>
 Experience in US healthcare payer and provider markets is required
 </li>
 <li>
 Knowledge of full Software and Content Development Life Cycle (CDLC) is required
 </li>
 </ul>
 
 
</div>

Business Analyst

Deloitte

<div>
 
 
 What impact will you make?
 
 
 
 Every day, your work will make an impact that matters, while you thrive in a dynamic culture of inclusion, collaboration and high performance. As the undisputed leader in professional services
 
 
 
 Deloitte is where you will find unrivaled opportunities to succeed and realize your full potential.
 
 
 
 
 The Team
 
 
 
 Deloitte&rsquo;s Technology &amp; Transformation practice can help you uncover and unlock the value buried deep inside vast amounts of data. Our global network provides strategic guidance and implementation services to help companies manage data from disparate sources and convert it into accurate, actionable information that can support fact-driven decision-making and generate an insight-driven advantage. Our practice addresses the continuum of opportunities in business intelligence &amp; visualization, data management, performance management and next-generation analytics and technologies, including big data, cloud, cognitive and machine learning.
 
 
 
 
 
 
 Deloitte Bangalore is Hiring | Senior Business Analyst &ndash; BFSI Domain (9+ Years Experience)
 
 
 
 As a
 
 Senior Business Analyst
 
 , you will define, analyze, and deliver business and system requirements that drive transformation in the BFSI domain. You&rsquo;ll work closely with stakeholders, perform data-driven analysis, and ensure compliance with regulatory standards while enabling innovative solutions.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Define and develop
 
 fit-for-purpose system requirements
 
 and acceptance criteria.
 </li>
 <li>
 Perform
 
 data analysis
 
 to support requirement development and decision-making.
 </li>
 <li>
 Conduct
 
 as-is and future-state system analysis
 
 to enable seamless project delivery.
 </li>
 <li>
 Ensure requirements comply with
 
 internal policies and external regulations
 
 .
 </li>
 <li>
 Collaborate with cross-functional teams to explore and implement business initiatives.
 </li>
 <li>
 Create or adapt
 
 models and frameworks
 
 to support business unit requirements.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 
 
 Must-Have Skills &amp; Experience:
 
 
 <ul>
 <li>
 
 9+ years of experience
 
 as a Business Analyst in the BFSI domain.
 </li>
 <li>
 Strong expertise in
 
 business systems analysis
 
 and requirements elicitation techniques.
 </li>
 <li>
 Solid understanding of
 
 project management lifecycles
 
 and large-scale project delivery.
 </li>
 <li>
 Ability to work autonomously on complex tasks and collaborate effectively in teams.
 </li>
 <li>
 Proficiency in
 
 financial data analysis
 
 and banking processes, especially
 
 risk management systems
 
 .
 </li>
 <li>
 Hands-on experience with:
 </li>
 <li>
 
 SQL and SAS
 
 for database analysis
 </li>
 <li>
 
 Microsoft Excel, Access, Word, PowerPoint
 
 </li>
 <li>
 Strong
 
 communication, problem-solving, and quantitative analysis
 
 skills.
 </li>
 <li>
 Ability to translate analysis outcomes into
 
 commercial solutions
 
 .
 </li>
 </ul>
 
 
 Good-to-Have Skills:
 
 
 <ul>
 <li>
 Experience in
 
 Quality Assurance
 
 and solution validation.
 </li>
 <li>
 Knowledge of
 
 solution design
 
 and systems analysis for IT implementations.
 </li>
 <li>
 Strong presentation and stakeholder engagement skills.
 </li>
 </ul>
 
 
 
 
 
 How you will grow
 
 
 
 At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there is always room to learn. We offer opportunities to help build excellent skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career.
 
 Explore Deloitte University, The Leadership Centre.
 
 
 
 
 Benefits
 
 
 
 At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits.
 
 Learn more about what working at Deloitte can mean for you.
 
 
 
 
 Our purpose
 
 
 
 Deloitte is led by a purpose:
 
 To make an impact that matters
 
 .
 
 
 Every day, Deloitte people are making a real impact in the places they live and work. We pride ourselves on doing not only what is good for clients, but also what is good for our people and the
 
 
 Communities in which we live and work&mdash;always striving to be an organization that is held up as a role model of quality, integrity, and positive change.
 
 Learn more about Deloitte's impact on the world
 
 
 
 
 Recruiter tips
 
 
 
 We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the
 
 
 organization and the business area you are applying to.
 
 Check out recruiting tips from Deloitte professionals.
 
 
 
 
</div>

Senior Business Analyst - Open Banking

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
 </li>
 <li>
 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
 <li>
 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
 <li>
 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
 </li>
 <li>
 Work with marketing and sales teams to align on KPIs and reporting standards.
 </li>
 <li>
 Support the planning and delivery of market research and consumer insight initiatives.
 
 
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 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
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 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
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 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
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 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
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 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
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 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
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 </ul>
 
 Change Management And Other Responsibilities
 
 
 
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 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
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 Participate in business development activities such as proposal development and solution design.
 
 
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 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
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 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
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 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
 </li>
 </ul>
</div>

Associate- Marketing Operations

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