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associate - business analyst-reporting-mis reporting

associate business analyst reporting mis reporting

<div>
 
 Key Responsibility Areas Including Preferred Skills And Experience
 
 
 
 <ul>
 <li>
 Assist Account Managers in monitoring and analyzing account P&amp;L, budgets, forecasts, and financial performance.
 </li>
 <li>
 Prepare, validate, and share regular MIS reports to ensure data accuracy and actionable insights.
 </li>
 <li>
 Support in developing business decks, client presentations, and executive reports for both internal and external stakeholders.
 </li>
 <li>
 Track account performance against KPIs and highlight risks/opportunities for leadership review.
 </li>
 <li>
 Collaborate with operations, finance, and delivery teams to ensure smooth coordination across business functions.
 </li>
 <li>
 Assist in annual and quarterly budgeting processes and provide analytical inputs to strengthen financial planning.
 </li>
 <li>
 Maintain account governance mechanisms including documentation, reviews, and progress tracking.
 </li>
 <li>
 Provide day-to-day support in account-related coordination, escalations, and stakeholder communication
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Strong analytical, financial modeling, and business reporting skills.
 </li>
 <li>
 Proficiency in MS Excel, PowerPoint, and familiarity with dashboards/BI tools.
 </li>
 <li>
 Excellent verbal and written communication skills with the ability to prepare professional presentations.
 </li>
 <li>
 Strong organizational skills and attention to detail.
 
 
 </li>
 </ul>
 
 Eligibility Criteria
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business administration, Finance, Economics, or related field
 </li>
 <li>
 2 - 5 years of relevant experience in account management support, business analysis, or financial planning.
 
 
 </li>
 </ul>
 Proficiency in Excel, PowerPoint, and data visualization tools.
</div>

Associate - Business Analyst-Reporting-MIS Reporting

MakeMyTrip

<div>
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Advanced Reporting: Design and maintain complex MIS reports (DWM) using advanced logic, ensuring data translates into actionable business intelligence.
 </li>
 <li>
 Visualization &amp; Storytelling: Create intuitive dashboards and visual representations of data (using Excel or BI tools) to help non-technical stakeholders understand the numbers at a glance.
 </li>
 <li>
 Process Automation: Proactively identify repetitive manual tasks and minimize turnaround time using Macros/VBA or advanced formula logic.
 </li>
 <li>
 Data Integrity &amp; Management: Act as the gatekeeper of data quality, performing deep-dive reconciliation and validation before publishing numbers.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 <ul>
 <li>
 Strong proficiency in SQL .
 </li>
 <li>
 Advanced Excel (Pivot tables, charts, formulas, etc.).
 </li>
 <li>
 Experience with BI/Visualization tools (Tableau, Power BI, Looker, etc.).
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Ability to work with large datasets and derive actionable insights.
 </li>
 <li>
 Good communication and presentation skills.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Computer Science, Statistics, Mathematics, Economics, or related field.
 </li>
 <li>
 Experience in MIS reporting, dashboard creation, or business analytics.
 </li>
 <li>
 Knowledge of Python/R (optional but good to have).
 </li>
 </ul>
</div>

Data Analyst

United Breweries Ltd.

<div>
 
 
 Position
 
 - Sr Manager Commercial Control
 
 
 
 Location
 
 - Bengaluru, Karnataka, India
 
 
 
 Qualification
 
 - Chartered Accountant
 
 
 
 Experience -
 
 Minimum 6-8 years with experience in a Business Control / FPnA
 
 
 
 
 
 
 Key Accountabilities
 
 
 
 
 
 
 
 Supporting Business Planning and and Analysis
 
 
 <ul>
 <li>
 Manage the commercial business finance governance cycle.
 </li>
 <li>
 Monitor business performance and commerce KPIs to drive performance enhancement.
 </li>
 <li>
 Partner with Trade Marketing and Mont team to develop UBL Strategic Plan, Annual Plan (AP) and Rolling Forecasts.
 </li>
 <li>
 Collate and scrutinize sales and marketing functions operating plans, requirements, forecasts, and budget estimates.
 </li>
 <li>
 Collaborate with Trade marketing and MonT teams to finalize annual key performance targets and budgets (ex. sales plan, pricing, expenses etc.).
 </li>
 <li>
 Present targets and budgets to the key stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Business Partnering (Analytics and Operations Support)
 
 
 <ul>
 <li>
 Provide financial insights and performance tracking for the Trade Marketing and MonT Team, focusing on volume, financials, and margin measurement.
 </li>
 <li>
 Review and monthly update sales and marketing operating plan considering business performance across key metrics, market situation and latest estimates (quarterly) to support sales growth/profitability
 </li>
 <li>
 Collate and analyze data against key metrics related to sales and marketing performance across portfolio, brands, channels and geographies
 </li>
 <li>
 Drive data driven decision making to ensure that the right report is available to analysis.
 </li>
 </ul>
 
 Help in preparing business cases and perform Return on Investment analysis on commercial investments in brands and route to market.
 
 
 
 
 
 
 Management Reporting
 
 
 <ul>
 <li>
 Collect, consolidate, and prepare monthly forecasts, business performance and variance reports (month and quarter focus) for all brands, channels and geographies.
 </li>
 <li>
 Prepare Brand &amp; State spent analysis and measure business performance against each component.
 </li>
 <li>
 Understand and prepare ad-hoc reporting requirements.
 </li>
 <li>
 Prepare various management by collating and analyzing relevant information
 </li>
 <li>
 Prepare, manage, and monitor accuracy of sales and marketing MIS reports and dashboards
 </li>
 <li>
 Ensure sales and marketing team have access to key data required to successfully manage the business
 </li>
 </ul>
 
 
 Audit and Compliance
 
 
 <ul>
 <li>
 Collaborate with Trade marketing, MonT and audit teams to provide relevant information and support to the auditors
 </li>
 <li>
 Ensure correctness, accuracy, and conformance of various MIS reports with established procedures, regulations, and organizational objectives
 </li>
 </ul>
</div>

Sr Manager Commercial Control

Bandhan Bank

<div>
 
 To Monitor end to end SARFAESI process and do Symbolic and Physical Possession, Auction and Sale and co-ordinate with outsourced Agencies and the Collection Team wherever applicable to comply all steps in SARFAESI issues.
 
 
 2. Drafting, review and Reply to various Letters and Notices received at Branch level from customers, lawyers, courts and authorities in close co-ordination with HO Legal Team.
 
 
 3. To review and vet Loan Agreements, declarations, undertaking, letters and connected legal documents and other contracts with regard to Home Finance, all products of Retail Banking loans, Micro Loans, Group Loans in close coordination with HO Legal Team.
 
 
 4. Co-ordinate filing of Police Complaints and coordinate with Fraud Control Unit.
 
 
 5. Coordinate between Branch and HO Legal Team in Empanelment of lawyers.
 
 
 6. Coordinate between Branch and HO Legal Team in obtaining PoA in name of concerned officers at Branch level to act as an Authorized Officer under SARFAESI and/or to represent the Bank in Courts and before various authorities.
 
 
 7. Monitoring Vendor Management by coordinating between Branch and HO Legal /MIS Team for obtaining Bills from Lawyers from Branch and provide to HO Legal Team.
 
 
 8. Follow-up with lawyers for getting NoC of bill payment and Review performance of Lawyers.
 
 
 9. Coordinating with HO Legal Team in cross-checking of Title Search Report and ownership of property at pre-disbursement and pre-mortgage stage stage, as and when required and report any discrepancies and error to the Reporting Manager and Zonal Head.
 
 
 10. To coordinate with Sales and Credit Team at Branch level for Registration of Mortgage and related work as and when instructed by the Reporting Manager and/or Zonal head.
 
 
 11. Attend all Court matters and co-ordinate with lawyers under instructions from HO Legal team in Civil cases, DRT, Consumer cases, Lok Adalat and Conciliation matters, Criminal matters and any litigation matters and update status and next date to Reporting Manager.
 
 
 12. Do proper Record- keeping and maintain files of SARFAESI Notices and other documents and notices of Legal Department.
 
 
 13. Maintain respective MIS of all above work and send to the MIS Team at HO Legal Department.
 
 
 14. Attend monthly meeting with HO Legal Team and highlight any critical or important issues to the Reporting Manager.
 
 
 15. Do Legal Research and keep Team members updated of landmark Judgements and RBI Circulars related to above mentioned work.
 
 
 16. Do all work within the ambit of SoP and legal policies.
 
</div>

Area Legal Manager

Kuku FM

<div>
 
 About The Role
 
 
 
 We are looking for a detail-oriented Data Analyst to join our core AI/ML team. The ideal candidate will work closely with the AI/ML Lead, business teams, and other verticals to prepare high-quality datasets, generate insights, build basic statistical/heuristic models, and support ongoing ML initiatives. This role is perfect for someone who enjoys combining strong analytical skills with hands-on data work and business understanding.
 
 
 Key Responsibilities
 
 
 Data Preparation &amp; Analysis
 
 
 <ul>
 <li>
 Collect, clean, prepare, and structure data for ML training and analytical use cases.
 </li>
 <li>
 Perform exploratory data analysis (EDA) to identify trends, patterns, outliers, and data issues.
 </li>
 <li>
 Build and maintain dashboards, KPIs, and reports for product and business teams.
 
 
 </li>
 </ul>
 Support for ML Team
 
 
 <ul>
 <li>
 Work with the ML Lead to generate feature datasets, validate data assumptions, and evaluate model outputs.
 </li>
 <li>
 Build basic heuristic rules, logistic regression models, and preliminary statistical models when required.
 </li>
 <li>
 Conduct data validations, labeling assistance, and sampling for ML experiments.
 
 
 </li>
 </ul>
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Engage with business stakeholders, product managers, and operations teams to translate requirements into data deliverables.
 </li>
 <li>
 Communicate insights and findings in a clear, structured manner to technical and non-technical teams.
 </li>
 <li>
 Act as a central resource for data-driven decision-making across multiple verticals.
 
 
 </li>
 </ul>
 Data Quality, Governance &amp; Documentation
 
 
 <ul>
 <li>
 Ensure data accuracy, consistency, and completeness across datasets.
 </li>
 <li>
 Maintain clear documentation of data sources, definitions, and processes.
 </li>
 <li>
 Work with engineering teams to fix broken pipelines, incorrect metrics, or data anomalies.
 
 
 </li>
 </ul>
 
 Required Technical Skills
 
 
 
 <ul>
 <li>
 1&ndash;3 years of experience as a Data Analyst, Business Analyst, or Associate Data Scientist.
 </li>
 <li>
 Strong hands-on skills in:
 </li>
 <ul>
 <li>
 SQL (advanced level)
 </li>
 <li>
 Python (Pandas, NumPy, basic scikit-learn)
 </li>
 <li>
 Excel/Google Sheets
 </li>
 </ul>
 <li>
 Experience with BI tools such as Superset
 </li>
 <li>
 Solid understanding of:
 </li>
 <ul>
 <li>
 Descriptive statistics
 </li>
 <li>
 Basic probabilistic models
 </li>
 <li>
 Logistic regression, clustering concepts
 </li>
 </ul>
 <li>
 Ability to work with large datasets and perform efficient data wrangling.
 
 </li>
 </ul>
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Exposure to ML pipelines, feature engineering, or model evaluation basics.
 </li>
 <li>
 Familiarity with A/B testing, experiments, hypothesis testing.
 </li>
 <li>
 Experience with data warehousing tools (BigQuery, Databricks, Snowflake).
 </li>
 <li>
 Basic familiarity with heuristic-based decision systems or rule engines.
 </li>
 <li>
 Knowledge of scripting automation for recurring reports.
 </li>
 <li>
 Understanding of business domains like content, fintech, OTT, growth, or operations.
 
 
 </li>
 </ul>
 
 Preferred Tools &amp; Technologies
 
 
 
 Data Tools: SQL,Python, Pandas, NumPy
 
 
 Visualization: Tableau, Power BI, Looker
 
 
 ML Basics: Scikit-learn, Statsmodels
 
 
 Data Warehousing: BigQuery, Databricks, Athena
 
 
 Workflow: Airflow
 
 
 Version Control: Git
 
 
 Education
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Data Science, Statistics, Engineering, Computer Science, Economics, or related fields.
 </li>
 <li>
 Certifications in data analysis, SQL, or ML fundamentals are a plus.
 
 
 </li>
 </ul>
 What We Offer
 
 
 <ul>
 <li>
 Opportunity to work closely with a high-performing AI/ML team.
 </li>
 <li>
 Opportunity to transition into a ML engineer based on skill set, learning curve and performance.
 </li>
 <li>
 Exposure to end-to-end ML lifecycle: data prep &rarr; experimentation &rarr; deployment.
 </li>
 <li>
 Work on diverse problem statements across multiple business verticals.
 </li>
 <li>
 Competitive compensation and benefits package.
 </li>
 <li>
 A collaborative and growth-driven environment.
 
 
 </li>
 </ul>
 Success Metrics
 
 
 <ul>
 <li>
 Delivery of clean, well-structured datasets for ML model development.
 </li>
 <li>
 Improved data quality, reduced errors, and reliable metric reporting.
 </li>
 <li>
 Clear, actionable insights delivered to business and product teams.
 </li>
 <li>
 Efficient support for ML workflows (feature generation, sampling, validation).
 </li>
 <li>
 Strong documentation and repeatable processes for analytics.
 
 
 </li>
 </ul>
 
 About KUKU
 
 
 
 Founded in 2018, KUKU is India&rsquo;s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India&rsquo;s largest cultural exporter of stories, culture, and history to the world with a firm belief in &ldquo;Create In India, Create For The World&rdquo;.
 
 
 We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India&rsquo;s entertainment industry.
 
 
 🌐 Website: www.kukufm.com
 
 
 📱 Android App: Google Play
 
 
 📱 iOS App: App Store
 
 
 🔗 LinkedIn: KUKU
 
 
 
 📢 Ready to make an impact? Apply now!
 
 
 
 Skills: numpy,sql,airflow,pandas,bigquery,python,data analysis,advanced excel skills,tableau software,git,microsoft power bi,databricks
</div>

Data Analyst - AI & ML

symplr

<div>
 We are looking for an experienced Power BI Developer with hands-on expertise in designing, developing, and deploying business intelligence solutions. The ideal candidate should be skilled in data modeling, DAX, and dashboard design, with the ability to transform raw data into meaningful insights that support business decision-making.
 
 
 
 Duties &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Design, develop, and publish interactive dashboards and reports in Power BI.
 </li>
 <li>
 Build and optimize data models (Star/Snowflake schema, calculated tables, DAX measures).
 </li>
 <li>
 Work with multiple data sources including SQL Server, Azure, AWS (Redshift, Athena, S3),Excel, APIs, and cloud services.
 </li>
 <li>
 Implement row-level security (RLS), scheduled refreshes, and workspace management in Power BI Service.
 </li>
 <li>
 Collaborate with business stakeholders to gather requirements and deliver actionable insights.
 </li>
 <li>
 Ensure data accuracy, governance, and performance optimization of reports and queries.
 </li>
 <li>
 Support integration with Azure Data Factory, Synapse, or other ETL/data platforms (if required).
 </li>
 <li>
 Stay up to date with latest Power BI and Microsoft Fabric features to improve reporting capabilities.
 
 
 </li>
 </ul>
 
 Skills Required
 
 
 
 
 Mandatory Skills Required:
 
 
 
 <ul>
 <li>
 Strong expertise in SQL (queries, joins, stored procedures, performance tuning).
 </li>
 <li>
 Strong hands-on expertise with Power BI Desktop &amp; Power BI Service (reports, dashboards, apps).
 </li>
 <li>
 Proficiency in DAX (Data Analysis Expressions) for building complex measures, calculated columns, and KPIs.
 </li>
 <li>
 Proficiency in Data Modeling (Star/Snowflake schema, relationships, optimized semantic models).
 </li>
 <li>
 Strong communication skills to interface with technical and business stakeholders.
 
 
 </li>
 </ul>
 
 Secondary Skills Required
 
 
 
 <ul>
 <li>
 Experience with Azure Data Services such as Data Factory (ADF), Data Lake, and Databricks.
 </li>
 <li>
 Knowledge of Microsoft Fabric and emerging BI/analytics tools.
 </li>
 <li>
 Understanding of ETL/ELT concepts and orchestration tools.
 </li>
 <li>
 Experience with cloud platforms like AWS (S3, Redshift, BigQuery) is a plus.
 </li>
 <li>
 Exposure to machine learning models integration with Power BI.
 </li>
 <li>
 Knowledge of Agile/Scrum methodologies for project delivery.
 
 
 </li>
 </ul>
 
 Qualifications Required
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Computer Science, Information Technology, Data Analytics, Engineering, or a related field (Master&rsquo;s degree is a plus).
 </li>
 <li>
 6&ndash;9 years of proven hands-on experience in Power BI development and data visualization.
 </li>
 <li>
 Strong background in SQL, data modeling, and business intelligence concepts.
 </li>
 <li>
 Experience working with large datasets, data integration, and performance tuning.
 </li>
 <li>
 Microsoft Certified: Data Analyst Associate (Power BI) or equivalent certification (good to have)
 </li>
 <li>
 Solid understanding of ETL/ELT processes, data warehousing, and cloud platforms (Azure, AWS, or GCP).
 </li>
 <li>
 Excellent analytical, problem-solving, and communication skills.
 </li>
 <li>
 Ability to work effectively with cross-functional teams and translate business requirements into technical solutions.
 </li>
 </ul>
</div>

Software Engineer

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
 </li>
 <li>
 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
 <li>
 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
 <li>
 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
 </li>
 <li>
 Work with marketing and sales teams to align on KPIs and reporting standards.
 </li>
 <li>
 Support the planning and delivery of market research and consumer insight initiatives.
 
 
 </li>
 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
 <ul>
 <li>
 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
 </li>
 <li>
 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
 </li>
 <li>
 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
 </li>
 <li>
 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
 </li>
 <li>
 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
 </li>
 </ul>
 
 Change Management And Other Responsibilities
 
 
 
 <ul>
 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
 </li>
 <li>
 Participate in business development activities such as proposal development and solution design.
 
 
 </li>
 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
 </li>
 <li>
 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
 </li>
 </ul>
</div>

Associate- Marketing Operations

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