junior analyst, search engine marketing Jobs in New York United States

junior analyst, search engine marketing

associate creative director Jobs in New York United States

associate creative director

associate director media, search Jobs in New York United States

associate director media, search

associate director, paid media (programmatic) Jobs in New York United States

associate director, paid media (programmatic)

associate director, productnew Jobs in New York United States

associate director, productnew

associate director media search

Syneos Health Commercial Solutions

<div>Description 
 
 
Syneos Health is looking for an experienced Search Associate Director. The Search Associate Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search Associate Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience. 
 
Passion for great performance is a must &ndash; the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns. 
 
RESPONSIBILITIES 
<ul><li>
Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.</li><li>
Lead, mentor and train members of the search team through a search professional development program</li><li>
Develop and implement SOPs governing all aspects of best practice campaign development for the search department</li><li>
Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting</li><li>
Provide support to new business through industry analysis and search landscape estimation</li><li>
Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates</li><li>
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs</li></ul> 

REQUIREMENTS 
<ul><li>
6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns</li><li>
Able to put together and present integrated search strategy that includes elements of both SEO and SEM.</li><li>
Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.</li><li>
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.</li><li>
You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.</li><li>
Comfortable analysing high volumes of data</li><li>
Certification in AdWords, Google Analytics and Bing is strongly encouraged.</li><li>
Candidates should be free to travel as-needed to support the business.</li><li>
Experience in pharma or healthcare is required.</li></ul>
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn&rsquo;t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life&reg;. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.
Work Here Matters Everywhere | How are you inspired to change lives?
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
 
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.</div>

Associate Director Media, Search

Pace University

<div>The Associate Director of Talent Acquisition is responsible for assisting in the development and execution of the university's talent acquisition strategy. This position involves leading the Talent Acquisition team, strategically enhancing recruitment processes, identifying talent needs, and fostering strong relationships with hiring managers and other stakeholders. The Associate Director of Talent Acquisition will play a crucial role in ensuring the success of the talent acquisition function within the university. 


Position Duties
<ul><li>
Collaborate with the Associate VP, to strategically design, develop and implement effective talent acquisition strategies that align with the university's objectives. Maintains the complete cycle, systems, processes, outreach activities and staff resources to direct the effective delivery of high-quality services for on campus recruitment, onboarding and supporting activities for all staff employees; general guidance about standard employment practices related to on campus student employment and recruitment of faculty.</li><li>
Leads the recruitment process from job posting to offer acceptance, ensuring efficiency, fairness, and compliance with university policies and procedures.</li><li>
Utilize various recruitment channels to source and attract a diverse pool of candidates, including job boards, social media, networking events, and university partnerships.</li><li>
Continuously evaluate and improve recruitment processes to enhance efficiency, effectiveness, and candidate experience. Manage the ongoing development and maintenance of the UKG Ready applicant tracking system, coordinate continued tailoring and training for the University community with appropriate HR areas and staff. Monitors effectiveness of system and evaluates other vendors to ensure optimal systems are in place.</li><li>
Ensure compliance with all applicable employment laws, regulations, and university policies related to talent acquisition and recruitment processes.</li><li>
Develops and maintains strong relationships with hiring managers, department heads, and other stakeholders to understand their talent needs and provide effective recruitment solutions.</li><li>
Serves as the University&rsquo;s representative to legal counsel(s) on all immigration related issues, petitions, and applications.</li><li>
Lead the recruitment and onboarding of executive leadership at the University.</li><li>
Build and maintain a portfolio of executive search firms for use in University leadership search processes.</li><li>
Maintain accurate and up-to-date records of recruitment activities, metrics, and key performance indicators.</li><li>
Performs other such duties as may be assigned from time to time.</li></ul> 


Supervision Exercised

Fully responsible for the direction and supervision of the Talent Acquisition team, including two full-time staff employees, made up of one Talent Acquisition Specialist and a Talent Acquisition Manager. 


Position Qualifications
<ul><li>
Bachelor&rsquo;s degree in human resources, business administration, or a related field. Master's degree preferred.</li><li>
Proven experience in talent acquisition, recruitment, or related HR roles, with a minimum of three years in a leadership or managerial position.</li><li>
Strong knowledge of talent acquisition best practices, recruitment technologies, and industry trends.</li><li>
Excellent communication, interpersonal, and negotiation skills.</li><li>
Ability to build and maintain effective relationships with stakeholders, both internal and external.</li><li>
Demonstrated ability to lead a team and drive results in a dynamic environment.</li></ul> 


Work Hours

Monday through Friday, 9:00 a.m.&ndash;5:00 p.m. with additional hours as needed.
Bachelor&rsquo;s degree in human resources, business administration, or a related field. Master's degree preferred. 
About the Institution

Ranked in the top 9% of private US colleges that provide the best return on tuition investment, Pace University transforms the lives of its diverse students&mdash;academically, professionally, and socioeconomically. Currently, the University enrolls more than 13,000 students in more than 150 bachelor&rsquo;s, master&rsquo;s, and doctoral programs. Pace University is at the forefront of creating opportunity. Through the convergence of strong academics, experiential learning, and dedicated advising, Pace University empowers its students and positively impacts its communities.

Benefits Offered

Pace University provides a competitive benefit program designed to offer the following:
<ul><li>
Medical, vision and dental insurance for preventive care or diagnostic and surgical procedures as well as an incentivized medical plan waiver option for those who choose not to participate (FT Employees).</li><li>
Income protection in the event an employee is not actively at work, due to illness (FT Employees).</li><li>
403B investment opportunity to save toward financial security in retirement (PT and FT Employees).</li><li>
Programs and services that assist in balancing work and personal life (PT and FT Employees).</li><li>
Educational opportunities for the employee and eligible members of their family to pursue a degree at Pace or another higher education institution (PT and FT Employees).</li><li>
Opportunity for faculty and staff to participate in Pace&rsquo;s award-winning health and wellness program, Pace Yourself to Wellness, which is designed to inspire employees to engage in healthy habits while optimizing health care resources (PT and FT Employees).</li><li>
Discount purchase plans for everything from entertainment, shopping and travel (PT and FT Employees).</li></ul>

AA/EEO Statement

Pace University is committed to achieving full equal opportunity in all aspects of University life. Pursuant to this commitment, the University does not discriminate on the basis of actual or perceived sex, gender or gender identity; race; color; national origin; religion; creed; age; disability; citizenship; marital or domestic partnership status; sexual orientation or affectional status; genetic predisposition or carrier status; military or veteran status; status as a victim of domestic violence, sex offenses or stalking; or any other characteristic protected by law federal, state or local law, rule or regulation.

Annual Security Report Notice

Pace is committed to ensuring the safety and security of the students, faculty, staff and visitors to the University. In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the University&rsquo;s Safety and Security department publishes an Annual Security and Fire Safety Report, which can be accessed here. The report contains information on security policies as well as crime and fire statistics for the University.</div>

Associate Director, Talent Acquisition - 196540

Maesa

<div>#MaesaMagic

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches &amp; Nooks among other brands. For more information, visit www.maesa.com.

We are looking for a skilled &amp; passionate Associate Manager, Social Media + Content with proven experience in consumer goods (beauty preferred) to join our Integrated Marketing team. As the Associate Manager, Social Media + Content, for Hairitage, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer's needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently and collaboratively with key cross-functional stakeholders in the company.

The Associate Manager, Social Media + Content will report to the Director, Integrated Marketing.

This role is based in NYC and you will be expected in office 3 days a week, at minimum.

Responsibilities
<ul>
<li>Lead the development of social strategy alongside Director, Integrated Marketing, ensuring it's in line with brand priorities and objectives across all owned channels</li>
<li>Craft and execute creative social media marketing plans tailored by platform (including TikTok, Instagram, YouTube Shorts, and emerging platforms) that layer into the larger brand strategy</li>
<li>Own social media content calendar planning and on-time execution across platforms</li>
<li>Conceptualize and create trending social media content on a weekly basis</li>
<li>Daily, weekly and monthly performance analysis to inform strategy and creative optimization; never afraid to pivot from existing plans or calendars</li>
<li>Exhibit best-in-class and timely community engagement, both proactive and reactive, always through brand tone of voice</li>
<li>Obsess over social media to identify NEW and emerging social content opportunities and trends, positioning brand at the forefront of culture amongst our target audience</li>
<li>Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills</li>
<li>The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience</li>
</ul>
Qualifications
<ul>
<li>2-3+ years of experience executing across social media and brand content strategies</li>
<li>Experience in a consumer facing brand; Beauty &amp; haircare experience preferred, but not required.</li>
<li>Knowledge of all major social platforms (key focus: TikTok, Instagram + YouTube Shorts), including their products, user behaviors, and trends</li>
<li>Experience with photo &amp; video content creation tools (e.g. CapCut, InShot, Canva, etc.)</li>
<li>Experience using social media reporting platforms such as Dash Hudson</li>
<li>Experience growing and maintaining brands on social media</li>
<li>Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices</li>
<li>Finger on the pulse of culture &ndash; obsessed with pop culture and what's trending</li>
<li>Experience of taking pop culture trends and syncing them with brand</li>
<li>Ability to prioritize and manage multiple projects</li>
<li>Ability to pivot + adapt plans to changes in the market or with shifts to the brand's objectives</li>
<li>Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once</li>
</ul>
What We Offer

$70,000/yr - $80,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the &quot;new&quot; without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors &mdash; all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

#LI-Hybrid</div>

Associate Manager, Social Media + Content, Hairitage

LoanBud

<div>Benefits: 
<ul><li>401(k)</li>
<li>401(k) matching</li>
<li>Competitive salary</li>
<li>Dental insurance</li>
<li>Opportunity for advancement</li>
<li>Paid time off</li>
<li>Training &amp; development</li>
<li>Vision insurance</li>
</ul> 
Job Title: Marketing Associate 
Location: New York City, NY (In-Office) 
Salary Range: $60,000 &ndash; $80,000 
 
About LoanBud 
LoanBud is a rapidly expanding fintech focused on supporting small businesses through innovative financing solutions. Our mission is to empower small-business owners by providing streamlined access to capital through SBA and other small-business loans. We foster a culture of growth, teamwork, and dedication to the entrepreneurial spirit. 
 
Position Overview 
We&rsquo;re hiring a hands-on Marketing Associate to create and ship high-quality content and campaigns that grow awareness and demand. You&rsquo;ll own content creation, graphic design, social media management, SEO, email marketing, paid search, and other marketing tasks that support our brand, partners, and sales pipeline. 
 
Key Responsibilities 
Content Creation &amp; Design: Write and design LinkedIn posts, one-pagers, case studies, light landing pages, and sales/partner collateral; maintain brand consistency across assets. 
Social Media Management: Execute a weekly publishing calendar; engage with our community; track performance and iterate. 
SEO: Conduct keyword research, build content briefs, optimize on-page elements (titles, meta, internal links), and coordinate technical fixes with developers. 
Email Marketing: Build and send newsletters and drip campaigns; segment lists; set up UTM tracking; report on open/click/conversion. 
Paid Search/Ads: Help plan, launch, and optimize Google Ads (and LinkedIn Ads as needed); monitor budgets, keywords, and creative; report on ROAS/CPL. 
Analytics &amp; Reporting: Maintain dashboards (GA4/Looker Studio or similar), track UTMs, and summarize weekly performance with clear next actions. 
Cross-Functional Support: Collaborate with Partnerships and Sales to surface wins and turn them into content; assist with webinar/event promotion; support ad-hoc marketing projects. 
 
Requirements 
 
<ul><li>2&ndash;5 years of B2B marketing experience (startup or financial services a plus).</li>
<li>Strong writing and editing skills; portfolio of content (posts, articles, or case studies).</li>
<li>Proficiency with Canva (or Adobe Creative Cloud) and basic layout/design.</li>
<li>Familiarity with SEO tools/process (Ahrefs/SEMrush, Google Search Console) and GA4.</li>
<li>Experience with email platforms (HubSpot, MailerLite, or similar) and basic list segmentation.</li>
<li>Exposure to Google Ads, Meta and/or LinkedIn Ads campaign setup and optimization.</li>
<li>Organized, deadline-reliable, and comfortable juggling multiple projects.</li>
</ul>Nice to Have: Basic HTML/CSS or Webflow/WordPress, simple video editing/motion graphics, A/B testing, CRM familiarity (HubSpot), webinar production. 
 
Location 
This role is in-office in New York City to support collaboration with Marketing, Partnerships, and Operations. 
 
Compensation &amp; Benefits 
 
<ul><li>Compensation: Base salary $60k &ndash; $80k, commensurate with experience.</li>
<li>Comprehensive health, dental, and vision insurance.</li>
<li>Generous paid time off to support work-life balance.</li>
<li>Competitive 401(k) plan with company matching.</li>
</ul>Application Process 
Please submit your r&eacute;sum&eacute;, a brief note on why you&rsquo;re a fit, and 2&ndash;4 work samples (links or PDFs) demonstrating writing and design. If you have ad or SEO examples, include a short explanation of your role and results. 
 
Be Part of Our Growth Story 
Join LoanBud and help entrepreneurs access the capital they need to grow. Your creativity and execution will directly fuel our brand, partners, and pipeline&mdash;apply today</div>

Marketing Associate

The Hearst Corporation

<div>About Us
We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
What you&rsquo;ll do
Strategic Planning and Client management
<ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul>Execution, Optimization, Reporting and Analysis
<ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul>Leadership, Team Management &amp; Collaboration
<ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul>New Business &amp; Marketing support
<ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul>Who you are
Skills / Experience
<ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude 
<li>
</li></ul>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
<ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div>
 Degree Level :

Associate SEO Director

VaynerMedia

<div>ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. 


In a nutshell: 
 
The Associate Director of Programmatic will lead the creation and execution of programmatic media plans across industry-leading technology platforms. A core part of this role involves taking ownership of client programmatic strategy, guiding its implementation, and ensuring flawless daily execution. You will drive the overarching strategy, development, and execution of programmatic media across all relevant channels: display, video, audio, CTV, DOOH, and more. 

<ul>
<li>Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.</li>
<li>Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.</li>
<li>Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.</li>
<li>Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.</li>
<li>Evaluate and evolve our programmatic technology stack and supplier partnerships.</li>
<li>Provide strategic thought leadership and represent CMI at industry events and forums.</li>
<li>Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.</li>
<li>Recruit, mentor, and grow top talent within the programmatic team.</li>
<li>Continuously optimize internal processes for campaign management, reporting, and performance analysis.</li>
<li><ul><li>Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings</li>
</ul></li>
</ul>What you've Got:
<ul><li>5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.</li>
<li>Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.</li>
<li>Strong background in video, CTV, and audio a plus.</li>
<li>Excellent project management, analytical, and problem-solving skills.</li>
<li>Strong communicator-confident in presenting ideas, strategies, and results to clients and internal teams.</li>
<li>Proven team leader with experience developing and managing direct reports.</li>
<li>Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.</li>
<li>A passion for innovation and learning new technologies.</li>
<li>Bachelor's degree in Marketing, Business, Analytics, or related field preferred,</li></ul></div>

Associate Director, Paid Media (Programmatic)

Oscar Health

<div>Hi, we're Oscar. We're hiring an Associate Director to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves&mdash;one that behaves like a doctor in the family.

About the role:

The Associate Director, Website, Corporate Assets &amp; Digital Reputation is a strategic and hands-on digital leader responsible for shaping how the organization shows up online. This role owns the end-to-end strategy, governance, performance, and continuous improvement of the company's corporate website, digital brand assets, and reputation across all digital channels.

This leader partners closely with Brand, Communications, Product, Marketing, Compliance, and Executive stakeholders to ensure the company's digital presence is consistent, modern, discoverable, accessible, and aligned with business goals.

You will report into the VP, Communications.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $158,400 - $207,900 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities:
<h3 class="jobSectionHeader">
Corporate Website Strategy &amp; Management</h3>
<ul><li>Serve as the strategic owner of the corporate website's vision, architecture, user experience, content strategy, and governance model.</li>
<li>Lead roadmap development and prioritization for website enhancements, migrations, redesigns, and new digital experiences.</li>
<li>Oversee day-to-day site operations, QA, accessibility compliance (WCAG), and content lifecycle management.</li>
<li>Manage relationships with developers, UX/UI designers, SEO partners, and CMS administrators.</li>
<li>Ensure site performance, security, analytics tagging, and technical SEO optimizations are continuously improved.</li>
</ul><h3 class="jobSectionHeader">Digital Brand Assets &amp; Corporate Content Governance</h3>
<ul><li>Partner with Brand &amp; Creative teams on the creation, organization, and governance of corporate brand assets, including logos, templates, photography, video, iconography, and messaging systems.</li>
<li>Maintain and evolve the corporate brand portal / DAM (digital asset management system) to ensure ease of use, version control, and compliance.</li>
<li>Ensure digital content and assets across departments adhere to brand, legal, and regulatory standards.</li>
<li>Partner with Comms, HR, PR, Marketing, business teams to ensure consistent corporate storytelling across channels.</li>
</ul><h3 class="jobSectionHeader">Digital Reputation &amp; Online Presence</h3>
<ul><li>Monitor, measure, and improve the company's overall digital reputation across search, social, ratings/reviews, partner platforms, and press ecosystems.</li>
<li>Develop strategies to enhance discoverability and sentiment across the digital footprint (e.g., Wikipedia accuracy, Google Business profiles, third-party ratings, executive profiles, employer-brand presence).</li>
<li>Lead executive digital identity management, including bios, press assets, and thought leadership content.</li>
<li>Collaborate with PR/Comms teams to ensure rapid response processes for misinformation, digital crises, or reputation-impacting events.</li>
</ul><h3 class="jobSectionHeader">Performance, Analytics &amp; Optimization</h3>
<ul><li>Define KPIs across website experience, asset usage, and digital reputation health; establish dashboards for ongoing insight delivery.</li>
<li>Use analytics to uncover opportunities to improve conversion, engagement, accessibility, and search visibility.</li>
<li>Present findings, recommendations, and strategic roadmaps to senior stakeholders and executive leadership.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional &amp; Leadership Responsibilities</h3>
<ul><li>Lead cross-functional governance forums to align on website and brand experience priorities.</li>
<li>Manage vendors, agencies, budget, and project timelines across all owned digital channels.</li>
<li>Provide mentorship and direction to junior team members or dotted-line collaborators.</li>
<li>Advocate for digital excellence, accessibility, and brand integrity across the organization.</li>
</ul>
Requirements:
<ul>
<li>Bachelors Degree or 4+ years commensurate experience in digital marketing, website management, brand/creative operations, or digital communications.</li>
<li>8+ years of experience owning and managing the digital asset systems, brand governance programs, and strategy and operations of website management</li>
<li>5+ years managing and executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, and SEO tools.</li>
<li>2+ years A/B or multivariate testing experience (test and target or other vendors)</li>
<li>4+ years of experience leading and managing a team</li>
</ul>
Bonus points:
<ul>
<li>Experience in healthcare, financial services, insurance, or another highly regulated space.</li>
<li>Familiarity with accessibility standards (WCAG 2.x) and privacy/security best practices.</li>
<li>Experience collaborating with cross-functional technical teams (IT, product, engineering).</li>
<li>Comfort presenting to senior leadership and distilling complex digital topics into clear business impact.</li>
</ul><div>
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At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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Associate Director, Website, Corporate Assets & Digital Reputation

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