automotive marketing manager

FirstChoice Hiring

<div><div>Automotive Digital Marketing Manager<h2 class="jobSectionHeader">
Income Range: $85,000 to $125,000+
 
Commensurate with Experience</h2><h3 class="jobSectionHeader">
5+ Years in Automotive Digital Marketing Leadership, with Multi-Location Experience
 
 
Don&rsquo;t Miss Out on this Unique and Rare Opportunity!</h3></div><div> 
West Herr Automotive Group Digital Marketing Manager &ndash; Multi-Location Automotive Group 
 
 
<div>Position Overview: The Digital Marketing Manager is responsible for creating and executing a unified digital marketing strategy across multiple dealership locations. This role drives measurable growth in leads, sales, and customer engagement by leveraging advanced technologies, data-driven insights, and innovative marketing practices. 
</div> 
 
Key Responsibilities:<ul><li>
Develop and implement a cohesive digital marketing strategy for all rooftops.
</li><li>Align campaigns with corporate objectives while tailoring for local market needs.
</li><li>Utilize AI-driven analytics, marketing automation, and personalization tools.
</li><li>Implement advanced attribution modeling and event-based analytics for ROI tracking.
</li><li>Optimize for emerging search technologies and voice/AI-driven customer interactions.
</li><li>Deploy programmatic advertising, dynamic retargeting, and video-first strategies.
</li><li>Ensure mobile-first, fast-loading websites with optimized Vehicle Detail Pages (VDPs).
</li><li>Drive local SEO dominance and manage online business profiles for all locations.
</li><li>Oversee multi-channel campaigns (search, social, video, display) with data-driven optimization.
</li><li>Build a cohesive social presence with engaging content and video storytelling.
</li><li>Deliver monthly dashboards with actionable insights for leadership.</li></ul> 
Key Performance Indicators (KPIs):
<ul><li>Cost per lead (CPL) and cost per acquisition (CPA).
</li><li>Appointment set-to-show rate and conversion ratio, by source</li><li>
Engagement rate, average session duration, and VDP views.
</li><li>CTR, impression share, and cost-per-conversion for paid campaigns.
</li><li>Engagement rate, follower growth, and review response rate.
</li><li>Gross Profit Per Unit (GPU) and marketing ROI across rooftops.
</li><li>Achieve improvement in marketing ROI through data-driven strategies.
</li><li>Increase qualified lead volume year-over-year.
</li><li>Ensure mobile optimization and 90+ Google Page Speed score for all sites.</li></ul><div> 
</div><div> 
Qualifications: 
 
 
</div><ul><li>Bachelor&rsquo;s degree in marketing, business, or related field; MBA preferred.
</li><li>5+ years in automotive digital marketing leadership, with multi-location experience.
</li><li>Expertise in SEO, SEM, social advertising, analytics, and marketing automation. Understanding of GEO and consistent curiosity to ensure expertise exceeds pace of new technology
</li><li>Strong analytical skills and ability to manage $5M+ annual budget.</li></ul> 
<div>Preferred Skills:</div> 
<ul><li>
Google Ads &amp; Analytics certifications. As well as certifications in Digital Marketing Strategies: Data, Automation, AI, and Analytics</li><li>
Experience with advanced attribution and omnichannel marketing strategies.
</li><li>Familiarity with automotive retail platforms and inventory management systems.</li></ul><div> 
</div><div> 
Income Range:</div><div> 
$85,000 to $125,000+ commensurate with experience. 
 
How to Apply:</div><div> 
Join West Herr Automotive Group and lead the future of automotive digital marketing! Apply today via LinkedIn or Indeed or directly at www.westherrjobs.com 
West Herr is an equal opportunity employee. Please visit https://westherrjobs.com/ for additional information.</div><div>
West Herr Auto Group is the largest auto retailer in New York State. Voted Best Place to Work for 20 consecutive years. Better Business Bureau Ethics Award winner every eligible year since 1998. Ranked #2 Private Auto Group nationally in Reputation and Customer service. Learn more about us at www.westherrjobs.com</div><div> 
About Us, West Herr Core Values &amp; Mission Statement</div></div></div>

Auto Digital Marketing Manager - Experience Required

Power Ford

<div>Location: Power Ford &ndash; 1101 Monta&ntilde;o Rd NE, Albuquerque, NM 87107 
 
Department: Marketing 
 
Employment Type: Full-Time<h3 class="jobSectionHeader"> 
Join the Esteemed Team at Power Ford &ndash; Marketing Leadership Opportunity!</h3> 
Position Summary: 
 
Power Ford, one of New Mexico&rsquo;s most respected and award-winning automotive dealerships, is seeking an experienced Marketing Manager to lead and execute innovative marketing strategies that strengthen our brand, drive showroom and online traffic, and enhance customer engagement. The ideal candidate will have a passion for automotive marketing, digital innovation, and community involvement, with a strong ability to manage campaigns from concept to execution across all channels.<h3 class="jobSectionHeader"> 
Key Responsibilities:</h3><ul><li> 
Develop and execute strategic marketing plans to support sales, service, and parts department goals.</li><li> 
Manage the dealership&rsquo;s brand presence across digital, social media, traditional, and community platforms.</li><li> 
Oversee digital advertising campaigns (Google Ads, Meta, SEO, and remarketing) and coordinate with agency partners as needed.</li><li> 
Plan and execute events, sponsorships, and community engagement initiatives aligned with Power Ford&rsquo;s mission and culture.</li><li> 
Collaborate with department managers to create targeted promotions, seasonal campaigns, and consistent messaging.</li><li> 
Monitor performance metrics, analyze campaign ROI, and adjust strategies to maximize effectiveness.</li><li> 
Manage website content, online reputation, and customer review platforms to ensure positive brand visibility.</li><li> 
Produce creative content including email campaigns, social media posts, in-store materials, and video scripts.</li><li> 
Ensure compliance with OEM (Ford) co-op advertising requirements and brand standards.</li></ul> 
Supervise and mentor marketing team members and external vendors to maintain consistent performance and brand alignment. 
Job Requirements: 
<h3 class="jobSectionHeader">
Qualifications &amp; Skills:</h3><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, or related field preferred.</li><li>
3+ years of marketing experience (automotive industry experience strongly preferred).</li><li>
Proven success in managing integrated marketing campaigns and social media engagement.</li><li>
Strong understanding of digital marketing tools, analytics, and CRM systems.</li><li>
Exceptional written and verbal communication skills.</li><li>
Creative thinker with strong organizational and project management skills.</li><li>
Ability to work collaboratively in a fast-paced dealership environment.</li></ul><h3 class="jobSectionHeader">
Benefits:</h3><ul><li>
Competitive compensation based on experience.</li><li>
Comprehensive benefits package including medical, dental, and vision insurance.</li><li>
401(k) with company match.</li><li>
Paid time off and holidays.</li><li>
Opportunities for professional development and advancement within a top-performing dealership.</li></ul><h3 class="jobSectionHeader"> 
Advance Your Career at Power Ford!</h3>
If you&rsquo;re a motivated accounting professional who values accuracy, teamwork, and growth, apply today to join Power Ford&rsquo;s award-winning team as our Marketing.</div>

Marketing Specialist

Schwan Buick GMC

<div>Marketing Director
Company: Schwan Buick GMC Cadillac
Location: Mandan, ND
Employment Type: Full-Time
Schedule: Monday - Friday, 8:30 AM - 5:00 PM
Compensation: $5,000 per month ($60,000 annually)
About Us
Schwan Buick GMC Cadillac is a premier automotive dealership serving the Mandan and Bismarck areas with a wide selection of new and used Buick, GMC, and Cadillac vehicles. We pride ourselves on delivering exceptional customer service in a great work environment with a supportive team atmosphere. Join us and contribute to our dynamic marketing efforts that drive our success!
Job Summary
We are seeking a creative Marketing Director to lead our marketing initiatives. This role involves managing budgets, coordinating with manufacturers for co-op funds, handling media scheduling and purchasing, maintaining our online presence, and creating engaging digital content. Also attend and manage events such as Buggies and Blues that we sponsor. Also photograph the inventory once back from detail for website daily. If you thrive in a collaborative setting and have a passion for automotive marketing, we want to hear from you!
Key Responsibilities<ul><li>Develop and adhere to annual and monthly marketing budgets to ensure efficient allocation of resources.</li><li>Manage manufacturer co-op funds, including submission and tracking to secure timely reimbursements.</li><li>Schedule and purchase media across various channels to maximize reach and impact.</li><li>Photograph new and used vehicle inventory daily when back from detail for the website.</li><li>Ensure all company websites are up-to-date, accurate, and optimized for user experience.</li><li>Create compelling digital ads using tools like Canva or Adobe Creative Suite.</li></ul>
Qualifications<ul><li>Proven experience in marketing, preferably in the automotive industry.</li><li>Strong understanding of budgeting, media planning, and digital marketing.</li><li>Excellent skills in Canva or Adobe software for graphic design and ad creation (preferred).</li><li>Ability to multitask and meet deadlines in a fast-paced environment.</li><li>Strong communication and organizational skills.</li><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field is a plus.</li></ul>
What We Offer<ul><li>Guaranteed $5,000/month salary</li><li>A positive, team-oriented work environment</li><li>Paid Vacation after 1 year</li><li>The chance to work with a reputable dealership in a growing market</li></ul>
We look forward to welcoming you to the Schwan family!
Schwan Buick GMC Cadillac is an equal opportunity employer. 
#hc69274</div>

Marketing Director

Talent Vision Services

<div><h1 class="jobSectionHeader">Job Description</h1>
Job Title: Manager &ndash; Marketing (Techno-Commercial)
Function: New RFQ&rsquo;s &ndash; Automotive Interiors and Exteriors
Job Purpose:
<ul><li>Lead the marketing and business development efforts for new RFQs</li>
<li>Drive the conversion of customer requirements into feasible technical specifications</li>
<li>Ensure effective collaboration with cross-functional teams to meet project objectives</li>
</ul>Reporting To: Senior Management / Department Head
Principal Accountabilities:
<ul><li>Lead RFQ analysis, feasibility study, and identification of deviations</li>
<li>Guide team in feasibility checks and cost breakdown preparation</li>
<li>Review and approve tooling lists, BOMs, and RFQs for various components (chroming, painting, rubber, and metal parts)</li>
<li>To provide business insights for further management decision.</li>
<li>Conduct and review risk analysis and feasibility assessments</li>
<li>Build and maintain relationships with key suppliers and stakeholders</li>
<li>Identify and implement new technologies in alignment with customer needs.</li>
<li>To maintain and manage costing overview for all projects.</li>
<li>Identify the training needs to fellow team and arranging the same.</li>
<li>Promote ownership and accountability among team members</li>
<li>Ensure compliance with corporate ethics, management policies, and customer requirements</li>
<li>Lead efforts for ISO / IATF / customer audits and ensure readiness</li>
<li>Monitor customer satisfaction report on yearly basis.</li>
<li>Handling customer portals.</li>
<li>Approach new customers and establishing communication by providing necessary information.</li>
<li>Monitor customer property list, provide information to customer wherever needed.</li>
<li>Monitoring current purchase prices for Raw materials, brought out parts, packaging material on quarterly basis. (Input from purchase department).</li></ul></div>

Marketing Manager Techno Commercial

Exeed Saudi

<div>
 
 The National Head of Marketing is responsible for leading the strategic direction and execution of all marketing activities across Saudi Arabia for the specific automotive brand or brands. This includes brand management, product launches, customer engagement campaigns, digital marketing, media relations, and event management. The role ensures that all marketing initiatives align with the brand&rsquo;s global positioning, deliver measurable business results, and comply with Saudi market dynamics, cultural nuances, and regulatory requirements. This role is fully P&amp;L accountable for marketing budget creation and adherence.
 
 
 
 
 
 
 RESPONSIBILITIES
 
 
 
 
 Strategic
 
 
 <ul>
 <li>
 Develop and implement the national marketing strategy to drive sales growth, brand awareness, and market share.
 </li>
 <li>
 Ensure alignment with OEM guidelines and regional/global brand strategy.
 </li>
 <li>
 Oversee annual marketing planning, budgeting, and performance measurement.
 </li>
 <li>
 Lead product launch strategies for new vehicles and model upgrades, ensuring impactful market entry.
 </li>
 <li>
 Develop projected marketing budget across a strategic time line with expected ROI.
 </li>
 </ul>
 
 
 
 
 
 Operational
 
 
 <ul>
 <li>
 Manage overall brand positioning and ensure consistent messaging across all online and offline channels.
 </li>
 <li>
 Oversee the planning and execution of both digital (social, SEO, content) and traditional (TV, print) marketing campaigns.
 </li>
 <li>
 Develop and manage customer-focused initiatives, including loyalty programs, experiential events, and national sponsorships.
 </li>
 <li>
 Collaborate with Sales, Product, and Dealer networks to ensure marketing activities are aligned and effective at both national and local levels.
 </li>
 <li>
 Monitor market trends, track KPIs (brand awareness, ROI, leads), and report on performance to guide strategic decisions.
 </li>
 </ul>
 
 
 
 
 
 People Management
 
 
 <ul>
 <li>
 Lead and develop a high-performing diverse national marketing team, fostering creativity and commercial focus.
 </li>
 <li>
 Manage relationships with creative agencies, media buyers, and digital partners.
 </li>
 <li>
 Lead, manage, and mentor the marketing team to ensure alignment with company objectives.
 </li>
 <li>
 Set clear performance goals and KPIs for all direct reports and oversee their achievement through regular reviews, coaching, and performance management.
 </li>
 <li>
 Foster a culture of accountability, collaboration, and high performance by setting clear expectations and recognizing achievements.
 </li>
 <li>
 Work closely with cross-functional department heads to ensure integrated execution of strategies and customer service excellence.
 </li>
 </ul>
 
 
 
 
 
 Product/Process Improvement
 
 
 <ul>
 <li>
 Continuously evaluate and optimize logistics to enhance efficiency, reduce costs, and improve customer experience across all locations.
 </li>
 <li>
 Identify underperforming areas within the logistics operations and lead strategic initiatives to address root causes and implement corrective actions.
 </li>
 <li>
 Monitor and analyse market trends, competitor performance, and customer behavior to proactively adjust strategies and introduce innovations.
 </li>
 <li>
 Lead cross-functional improvement projects aimed at streamlining vehicle delivery processes and inventory management.
 </li>
 <li>
 Establish KPIs and performance metrics to assess performance of 3PL partners.
 </li>
 <li>
 Carry out regular benchmarking reviews with all partners.
 </li>
 <li>
 Promote a culture of continuous improvement within the national logistics team by encouraging feedback, innovation, and data-driven decision-making.
 </li>
 <li>
 Benchmark global best practices in automotive sales and recommend tailored strategies for implementation within the Saudi Arabian market.
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 Education &amp; Certifications:
 
 
 <ul>
 <li>
 PREFERRED: Bachelor's degree in relevant degree. Fluency in English and Arabic (conversational level)
 </li>
 <li>
 MINIMUM: Bachelor's degree
 </li>
 </ul>
 
 
 
 
 
 Knowledge &amp; Skill
 
 
 <ul>
 <li>
 In-depth understanding of the automotive industry in Saudi Arabia, including consumer behaviour, market trends, competitive landscape, regulatory environment and media trends.
 </li>
 <li>
 Strong leadership and team management skills.
 </li>
 <li>
 Excellent problem-solving and decision-making skills.
 </li>
 <li>
 Strategic planning and brand management.
 </li>
 <li>
 Expertise in both digital and traditional marketing channels.
 </li>
 <li>
 Excellent negotiation and vendor management abilities.
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 PREFERRED: 10 years of experience in automotive marketing, with at least 5 years in a senior leadership role.
 </li>
 <li>
 MINIMUM: 5 years of progressive marketing experience.
 </li>
 </ul>
</div>

National Head of Marketing

Go Auto

<div>Job Description:
<div>
Dealership Marketing Manager</div><div></div><div> 
If you love marketing that moves metal, this is the job for you! We&rsquo;re looking for a results-driven, in-store marketing expert to lead the strategy and execution for a group of high-performing dealerships. You&rsquo;ll be the go-to person for everything from campaign planning and creative approvals to vendor coordination, media buying, and performance reporting.</div><div></div><div> 
This is a hands-on role for someone who loves balancing creativity with analytics, who can build a plan, brief the team, and then roll up their sleeves to get it live. You&rsquo;ll work directly with our sales, service, and leadership teams to create marketing that drives traffic, builds loyalty, and delivers measurable results.</div><div></div><div> 
What You&rsquo;ll Do</div> 
<div></div><ul><li>
Lead marketing strategy and execution for a portfolio of dealerships, managing all local campaigns across digital, traditional, and in-store channels.</li><li>
Plan and buy media (Google, Meta, YouTube, programmatic, radio, OOH, etc.), ensuring efficient use of every dollar.</li><li>
Submit and manage co-op advertising claims, while coordinating OEM programs, incentives, and compliance requirements to maximize support funding.</li><li>
Manage vendors and partners, negotiating rates, coordinating creative deliverables, and holding them accountable for performance.</li><li>
Oversee dealership websites, ensuring all inventory, offers, creative, and messaging are accurate, up-to-date, and front-line ready every day.</li><li>
Manage and coordinate social media content and advertising across platforms, ensuring consistent brand presence, timely engagement, and alignment with dealership campaigns.</li><li>
Oversee online reviews and reputation management, ensuring dealerships actively respond, resolve issues promptly, and maintain exceptional public ratings.</li><li>
Leverage AI tools for content creation, ad optimization, and customer segmentation to improve speed and precision.</li><li>
Monitor campaign performance through dashboards and reports, connecting marketing to sales, and providing clear insights and actionable recommendations.</li><li>
Own monthly marketing plans and budgets, allocating spend wisely to hit sales and service objectives.</li><li>
Collaborate with internal teams (digital, design, CRM, analytics) to deliver integrated campaigns and consistent brand experiences.</li><li>
Develop localized creative, from point-of-sale materials and in-store displays to seasonal promotions and digital ads.</li><li>
Report results clearly to dealership leaders, identifying wins, gaps, and opportunities for growth.</li><li>
Stay on top of industry trends, AI innovations, and OEM programs and brand standards to keep your stores ahead of the curve.</li></ul><div></div><div> 
What You Bring</div> 
<div></div><ul><li>
5+ years of marketing experience in retail, automotive, or multi-location businesses.</li><li>
Strong understanding of digital media, analytics, and consumer behaviour.</li><li>
Local market expertise, with a deep understanding of area demographics, customer profiles, and competitive dynamics.</li><li>
Experience in vendor and media management, including contract negotiation and performance tracking.</li><li>
Working knowledge of Google Ads, GA4, Meta, and key reporting tools (Data Studio, Looker, etc.).</li><li>
Familiarity with AI marketing tools (ChatGPT, Jasper, Midjourney, etc.) and how to apply them for content, ad copy, and automation.</li><li>
Solid grasp of CRM and customer journey marketing, including email, SMS, and automation workflows.</li><li>
Excellent organizational and communication skills, able to juggle multiple priorities and deadlines without missing a beat.</li><li>
A love of numbers, you can interpret metrics and explain what they mean to non-marketers.</li><li>
Experience in the automotive industry or a fast-paced retail environment is a major asset.</li></ul><div>
What's in it for you</div><ul><li>
Income over $100,000 annually</li><li>
Vacation Vibes - We understand the importance of work-life balance. Picture yourself sipping margaritas on a sandy beach. After your first year, enjoy 1 week of paid vacation, after 2 years, enjoy 2 weeks! Reach five years, and you'll have 3 weeks.</li><li>
Health and Dental - Your well-being matters to us. Experience comprehensive benefits, including healthcare, dental coverage, and a health spending account. We want to see your biggest, brightest smile!</li><li>
Learn and Grow - We're committed to your growth and development. We will ensure you receive all of the latest OEM training as it becomes available.</li><li>
Climb the Ladder - With our promote-from-within culture, you'll have ample opportunities to grow along your chosen career path.</li><li>
Positive Team Environment - Join a vibrant team of like-minded individuals who share your passion and drive. We foster a positive and collaborative work environment where everyone supports and uplifts each other. Together, we celebrate victories, overcome challenges, and create lasting friendships.</li><li>
Giving Back Feels Great - We're all about making a positive impact. Every year, we donate to worthy causes like the Kids with Cancer Society and Go Auto Fuels the Schools.</li><li>
Find Your Life-Changing Career - We don't just offer jobs; we build lifelong careers. During your interview, ask us about our inspiring success stories of career growth within Go Auto.</li></ul></div><div></div>

Marketing Manager

AHOY

Key Responsibilities <ul> <li> Build B2B2C strategies that sell credit through dealers </li> <li> Execute compliant performance marketing campaigns </li> <li> Create credibility with banking partners and delight end users </li> <li> Optimize CAC, channel ROI, and third-party messaging </li> </ul> Requirements <ul> <li> 8+ years in financial services marketing (NOT FMCG or e-commerce) </li> <li> UAE credit/lending marketing experience a big plus </li> <li> Track record of cost-efficient campaigns at startups </li> <li> Masters in Marketing/Digital preferred </li> </ul> Must-Haves <ul> <li> Ability to market embedded fintech products </li> <li> Experience in automotive, rental, or dealer-focused ecosystems</li> </ul>

Chief Experience Officer / Marketing Head

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