brand activation manager

The Fragrance Group

<div>
 
 
 
 About the Role
 
 
 
 
 The Fragrance Group is seeking a Brand Activation Manager to lead the launch and ongoing consumer engagement strategy for a new brand initiative. This is a high-visibility, hands-on role at the intersection of experiential marketing, brand activation, influencer strategy, and social community management. The right person is equally comfortable building a strategy and executing it on the ground.
 
 
 
 
 
 This role reports directly to the SVP of Sales with a dotted line to the Director of E-commerce and works closely with agency partners, internal creative resources, and cross-functional teams to bring the brand to life across every consumer touchpoint.
 
 
 
 
 
 
 
 What You Will Own
 
 
 
 
 
 Campaign and Activation Planning
 
 
 <ul>
 <li>
 Build and manage annual and seasonal brand activation calendars aligned with key marketing and launch milestones.
 </li>
 <li>
 Develop integrated strategies across experiential, influencer, retail, and social channels.
 </li>
 <li>
 Own timelines, budgets, and deliverables from concept through execution.
 </li>
 </ul>
 
 
 
 
 
 Experiential and Event Marketing
 
 
 <ul>
 <li>
 Plan and execute live events, pop-ups, and brand experiences end to end.
 </li>
 <li>
 Manage production logistics, vendor relationships, and on-site execution.
 </li>
 <li>
 Ensure every activation reflects brand standards and delivers measurable consumer engagement.
 </li>
 </ul>
 
 
 
 
 
 Social and Community Management
 
 
 <ul>
 <li>
 Own the brand's social presence and community engagement strategy across platforms.
 </li>
 <li>
 Develop content direction and manage the brand voice across all channels.
 </li>
 <li>
 Stay ahead of cultural trends and ensure the brand shows up authentically and relevantly in the social landscape.
 </li>
 <li>
 Comfort with appearing on camera for brand moments, activations, and ambassador content is required.
 </li>
 </ul>
 
 
 
 
 
 Influencer and Partnerships
 
 
 <ul>
 <li>
 Identify, develop, and manage influencer partnerships and brand ambassador relationships.
 </li>
 <li>
 Execute product seeding, gifting, and engagement programs.
 </li>
 <li>
 Ensure all creator content aligns with brand tone, standards, and compliance.
 </li>
 </ul>
 
 
 
 
 
 Retail and In-Store Activations
 
 
 <ul>
 <li>
 Support retailer collaborations and rollout activations across key domestic partners.
 </li>
 <li>
 Coordinate execution toolkits for field teams and ensure consistent brand representation across all retail touchpoints.
 </li>
 </ul>
 
 
 
 
 
 Project Management
 
 
 <ul>
 <li>
 Own the operational backbone of this role.
 </li>
 <li>
 Manage multiple concurrent workstreams, agency relationships, vendor timelines, and cross-functional deliverables simultaneously.
 </li>
 <li>
 Maintain accountability across every activation from brief through reporting.
 </li>
 </ul>
 
 
 
 
 
 Analytics and Reporting
 
 
 <ul>
 <li>
 Track performance across events, influencer programs, and social channels.
 </li>
 <li>
 Compile post-activation reports and apply insights to continuously optimize future programs.
 </li>
 <li>
 Present results and recommendations to senior leadership on a regular cadence.
 </li>
 </ul>
 
 
 
 
 
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 5+ years of experience in brand activation, experiential marketing, or a closely related field.
 </li>
 <li>
 Background in beauty, fragrance, fashion, or premium consumer goods strongly preferred.
 </li>
 <li>
 Proven ability to own multi-channel activations and cross-functional projects from concept through execution.
 </li>
 <li>
 Strong project management skills with the ability to manage competing priorities in a fast-moving environment.
 </li>
 <li>
 Experience owning activation budgets and vendor relationships with the ability to forecast costs and negotiate effectively.
 </li>
 <li>
 Comfort with social media and community management with an understanding of how to build brand presence authentically across platforms.
 </li>
 <li>
 Comfort being on camera for brand moments and ambassador content. This role will be a visible face of the brand in the market.
 </li>
 <li>
 Willingness to travel 20 to 30 percent of the time domestically and internationally.
 </li>
 </ul>
 
 
 
 
 
 
 Why Join
 
 
 
 
 Play a central role in launching an exciting new brand initiative from the ground up. Opportunity to shape the activation strategy and brand presence from day one. Collaborative environment with agency support, internal creative resources, and strong leadership partnership. Competitive compensation and full benefits package.
 
 
 
 
 
 
 
 Location and Work Model
 
 
 
 
 Onsite at New York City headquarters in Herald Square four days per week. Travel expectation 20 to 30 percent for activations, events, and key meetings.
 
 
 
 
 
 
 
 Compensation
 
 
 
 <ul>
 <li>
 Base salary range of $115,000 to $140,000 with flexibility for exceptional candidates plus performance bonus.
 </li>
 </ul>
 
 
 
 
 
 Application Statement
 
 
 
 We&rsquo;re looking for candidates who thrive on creativity, operational excellence, and delivering unforgettable brand experiences. If this sounds like you, apply today.
 
 
 
 
 
 
 
 Additional Job Application Terms
 
 
 
 
 
 This job is part of LinkedIn&rsquo;s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.
 
 
</div>

Brand Activation Manager

MrBeast

<div>
 
 About Us
 
 
 
 Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
 
 
 
 About The Role
 
 
 
 As the
 
 Brand Activation Manager
 
 at
 
 MrBeast
 
 , you are the operational engine and the &ldquo;hot standby&rdquo; for our Brand Activation Leads. We produce high-stakes, unscripted content where plans change by the minute. Your job is to stabilize that chaos.
 
 
 You manage the logistical and executional reality of complex campaigns end to end, spanning legal compliance, physical logistics, data integrity, and on-set client management. While creative plans may evolve in real time, you ensure that every contractual &ldquo;must-have&rdquo; is delivered.
 
 
 This role is preferably based in the Greenville, NC area and operates 100% in-office, five days per week, except during weeks when production requires weekend work. You will work closely with Production, Legal, Sales, and external clients under tight timelines and shifting conditions.
 
 
 
 What You'll Do
 
 
 
 
 Campaign Lifecycle &amp; KPI Intelligence:
 
 
 
 <ul>
 <li>
 Track every campaign element from pre-production through final wrap using Monday.com and own the status of complex, high-value deliverables
 </li>
 <li>
 Own the Campaign Wrap Report process for internal archives and external client presentations
 </li>
 <li>
 Collect and validate performance data from internal and external sources (Viewstats, Google Analytics) to update the central KPI database
 </li>
 <li>
 Serve as the primary post-sale liaison to Legal, including sweepstakes and contest rules, scope changes, amended terms, and written client approvals
 </li>
 <li>
 Enforce data integrity across Monday.com and Boostr, ensuring all inputs are clean, standardized, and properly tagged
 </li>
 <li>
 Production Logistics &amp; Asset Management:
 </li>
 <li>
 Manage the physical logistics of productions, including product deliveries to set, contest prizing fulfillment, and inventory tracking
 </li>
 <li>
 Oversee compliance requirements from third parties such as streamers, including legal clearances, music cue sheets, and talent releases
 </li>
 <li>
 Coordinate with editors post-production to ensure all client deliverables are met and timelines are maintained
 </li>
 <li>
 Use AI tools (Gemini Pro, Nano, Veo, Canvas) to streamline administrative workflows and asset management
 </li>
 <li>
 On-Set Execution &amp; Client Management:
 </li>
 <li>
 Act as the immediate backup and right hand to the Brand Activation Lead during shoots, troubleshooting issues so Leads can remain focused on strategy
 </li>
 <li>
 Manage on-set client hospitality and experience with professionalism under pressure
 </li>
 <li>
 Navigate unscripted production environments, guiding clients through necessary pivots while ensuring all contractual deliverables are captured
 
 
 
 </li>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 4-6 years of experience in project management or production within high-volume digital media or entertainment
 </li>
 <li>
 Proven ability to manage complex timelines with 50+ simultaneous deliverables
 </li>
 <li>
 Experience managing sweepstakes and contest administration, including official rules, affidavits, and COPPA and FTC compliance
 </li>
 <li>
 Experience managing physical production logistics such as shipping, inventory, and asset tracking at scale
 </li>
 <li>
 Track record of maintaining clean, audit-ready data in project management or CRM systems
 </li>
 <li>
 Deep working knowledge of the digital advertising ecosystem, including YouTube, Instagram, and TikTok formats and constraints
 </li>
 <li>
 Comfort using AI and automation tools (Gemini, ChatGPT, NotebookLM, etc.) to improve speed, accuracy, and scalability
 </li>
 <li>
 Expert-level proficiency in Monday.com
 </li>
 <li>
 Proficiency in Google Slides (required)
 </li>
 <li>
 Working knowledge of Google Sheets, Slack, and Boostr
 </li>
 <li>
 Data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
 </li>
 <li>
 Ability to work in-office five days per week with flexibility for weekend and irregular hours driven by production schedules
 </li>
 <li>
 Valid U.S. driver&rsquo;s license and willingness to drive for production needs
 </li>
 <li>
 Preferred location within driving distance of Greenville, NC; open to NYC or LA-based candidates in a virtual-only capacity
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 The Perks, Why Work On the MrBeast Team
 
 
 
 We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
 
 
 <ul>
 <li>
 Competitive Salary
 </li>
 <li>
 Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
 </li>
 <li>
 Company contributions to employee Health Savings Accounts (HSA)
 </li>
 <li>
 401k Plan with Safe Harbor company-matching
 </li>
 <li>
 Flexible vacation policy and paid company holidays
 </li>
 <li>
 Company-provided technology package
 </li>
 <li>
 Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
 </li>
 </ul>
</div>

Cloetta

<div>
 
 
 Trade Marketing &amp; Brand Activation Manager: US
 
 
 
 
 LOCATION:
 
 United States; NYC Preferred (Remote, with domestic travel)
 
 
 
 REPORTS TO:
 
 U.S. Country Manager (Strong functional link to Global Brand &amp; Marketing)
 
 
 
 
 
 
 TREAT YOURSELF, WORK WITH US
 
 
 
 As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.
 
 
 Cloetta is Northern Europe&rsquo;s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.
 
 
 
 
 
 The U.S. Trade Marketing &amp; Brand Activation Manager is a key role in this journey. This position will help bring Cloetta&rsquo;s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.
 
 
 This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.
 
 
 
 
 
 
 YOUR MISSION &amp; THE IMPACT YOU&rsquo;LL MAKE
 
 
 
 As U.S. Trade Marketing &amp; Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta&rsquo;s brands grow in the U.S. market across retail, digital, and experiential touchpoints.
 
 
 
 
 
 You will:
 
 
 &bull; Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
 
 
 &bull; Adapt approved global assets and materials for U.S. retailer and consumer engagement.
 
 
 &bull; Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
 
 
 &bull; Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
 
 
 &bull; Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
 
 
 This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 &bull; Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
 
 
 &bull; Adapt global assets and toolkits for U.S. retailer and consumer needs.
 
 
 &bull; Coordinate project timelines and own the successful delivery of marketing programs.
 
 
 &bull; Ensure consistent brand execution across retail, digital, and experiential touchpoints.
 
 
 
 
 
 
 Drive Retail &amp; Trade Marketing Excellence
 
 
 
 &bull; Create sell-in materials, retailer programs, and shopper marketing initiatives.
 
 
 &bull; Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
 
 
 &bull; Lead retail promotions and retailer-specific marketing programs.
 
 
 &bull; Ensure brand consistency across all retailer-facing materials.
 
 
 
 
 
 
 Lead Events, Sampling &amp; Consumer Activation
 
 
 
 &bull; Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
 
 
 &bull; Own influencer, social, and experiential programs in partnership with agency partners.
 
 
 &bull; Execute launch initiatives and promotional programs across key channels.
 
 
 
 
 
 
 Manage Agencies, Partners &amp; Projects
 
 
 
 &bull; &nbsp;Manage U.S. creative, digital, PR, and experiential agencies.
 
 
 &bull; Manage timelines, project deliverables, and activation calendars.
 
 
 &bull; Connect global and local stakeholders to ensure aligned execution.
 
 
 
 
 
 
 Insights &amp; Continuous Improvement
 
 
 
 &bull; Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.
 
 
 &nbsp;Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.
 
 
 Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.
 
 
 
 
 
 
 WHO YOU ARE
 
 
 
 You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.
 
 
 
 
 
 You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detail-oriented, and energized by working in a growing business environment.
 
 
 
 
 
 
 Experience &amp; Background
 
 
 
 &bull; 3&ndash;6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
 
 
 &bull; Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
 
 
 &bull; Experience supporting retailer programs and retailer-facing initiatives.
 
 
 &bull; Proven ability to manage projects across multiple stakeholders and channels.
 
 
 &bull; Experience working with agencies, sales teams, and cross-functional partners.
 
 
 &bull; Strong communication, presentation, and organizational skills.
 
 
 
 
 
 
 Personal Profile
 
 
 
 &bull; Strong execution and project management capabilities.
 
 
 &bull; Commercially aware and customer-focused.
 
 
 &bull; Collaborative and team-oriented.
 
 
 &bull; Comfortable operating in a fast-moving growth environment.
 
 
 &bull; Organized, proactive, and adaptable.
 
 
 &bull; Willing to roll up your sleeves and contribute wherever needed.
 
 
 &bull; Comfortable operating with ambiguity and managing multiple priorities.
 
 
 
 
 
 
 WHAT DO WE OFFER?
 
 
 
 
 The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $95,000&ndash;$115,000 and is performance bonus eligible.
 
 
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Health, dental, vision, and 401k with company match
 </li>
 <li>
 Generous PTO package
 </li>
 <li>
 Performance bonus
 </li>
 <li>
 Flexible working hours, we are a big advocate of a good work-life balance.
 </li>
 </ul>
 
 
 
 
 
 Our work environment
 
 
 <ul>
 <li>
 Cloetta is an international, but personal organization. As an individual you can really make a difference and are heard here.
 </li>
 <li>
 A global network of impressive colleagues to share expertise, learn from, grow, and partner with.
 </li>
 <li>
 We are driven to be the best and are constantly growing. We all want to make a real difference to the company and create new and smart ways to win.
 </li>
 <li>
 We give you the freedom needed to carry out your responsibilities so that you can implement your own ideas and make a real impact on the business.
 </li>
 </ul>
 
 
 
 
 
 
 If you have made it to the end and this sounds like you &ndash; then we look forward to receiving your application!
 
 
 
</div>

Trade Marketing & Brand Activation Manager

Canvas Therapeutics

This role is based in New York City.The Role:The Field Marketing Manager is the bridge between MFUSED&rsquo;s brand strategy and its in-market execution. This role leads regional field marketing efforts, ensuring that the brand is represented consistently and with excellence across retail locations, events, and activations.As a hands-on leader and role model, the Field Marketing Manager sets the tone for their team through action &mdash; never asking the team to do work they are not willing to do themselves. This person drives engagement through example, taking full ownership of their team&rsquo;s success and fostering a culture where everyone is &ldquo;all in to win it.&rdquo;They are responsible for coaching and developing field teams, strengthening retail and budtender relationships, supporting consumer education, and gathering real-time market insights that shape how MFUSED shows up in every region. This role requires agility, leadership, strong communication skills, and a balance of strategy and execution.What You'll DoField Team Leadership &amp; Development<ul><li>Serve as a role model for professionalism, work ethic, and collaboration &mdash; setting the standard for excellence in the field.</li><li>Lead, train, and coach Field Marketing Coordinators to execute high-quality activations, ensuring consistent brand representation and compliance.</li><li>Take ownership of team performance and results, understanding that success is a collective effort achieved through accountability and teamwork.</li><li>Participate directly in field activities as needed to support business priorities &mdash; leading by example and fostering a hands-on, &ldquo;all-in&rdquo; culture.</li><li>Evaluate team performance regularly, providing real-time feedback, mentorship, and development opportunities to strengthen capability and confidence.</li></ul>Retail &amp; Budtender Engagement<ul><li>Build and maintain strong relationships with dispensary partners, store managers, and retail staff to maximize MFUSED&rsquo;s retail performance and visibility.</li><li>Coordinate and deliver budtender training sessions to educate retail teams on MFUSED products, brand values, and our unique value proposition.</li><li>Ensure retail displays, point-of-sale (POS) materials, and activations uphold brand standards and compliance requirements.</li><li>Gather insights from retail teams on product performance, consumer preferences, and competitor activity to inform HQ strategy.</li></ul>Event &amp; Activation Oversight<ul><li>Partner with the Event Marketing Manager to plan and execute regional events, trade shows, and consumer activations.</li><li>Oversee team participation, setup, and teardown to ensure each event delivers an engaging, on-brand experience.</li><li>Manage logistics and scheduling to ensure activations are properly staffed and executed on time.</li></ul>Consumer &amp; Market Insights<ul><li>Gather consumer feedback and insights through field interactions and retailer relationships.</li><li>Assess MFUSED&rsquo;s retail displays and merchandising performance relative to competitors and share observations with HQ.</li><li>Translate field and consumer insights into actionable recommendations for brand, product, and retail improvements.</li></ul>Cross-Functional Collaboration<ul><li>Collaborate with Brand, Product Marketing, and Channel Marketing teams to ensure local activations reflect broader campaign goals.</li><li>Partner with Sales and Operations to align in-market activity with product availability, lifecycle updates, and business priorities.</li><li>Work with Marketing Operations and Compliance to ensure all field activities meet regulatory standards.</li></ul>Performance Management &amp; Reporting<ul><li>Monitor key performance indicators (KPIs) for field activations, retail performance, and consumer engagement.</li><li>Track and manage regional budgets, expenses, and inventory for marketing materials.</li><li>Provide detailed reports to the Senior Manager, Field Marketing &amp; Training on regional execution, team performance, and opportunities for improvement.</li></ul>Other Duties as Assigned<ul><li>Perform additional duties or special projects as assigned to meet business needs, including supporting retail launches, company initiatives, or cross-departmental marketing efforts.</li></ul>What You Bring<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field (or equivalent combination of education and experience).</li><li>5+ years of experience in field marketing, retail marketing, or brand activation, preferably within cannabis, CPG, or lifestyle industries.</li><li>Demonstrated success leading regional or distributed teams with a focus on accountability, motivation, and mentorship.</li><li>Proven ability to lead by example &mdash; maintaining a strong &ldquo;all-in&rdquo; attitude and willingness to step in wherever needed.</li><li>Experience training retail staff or budtenders on product knowledge and brand storytelling.</li><li>Strong understanding of retail operations, merchandising, and consumer engagement strategies.</li><li>Excellent communication and interpersonal skills &mdash; able to speak confidently with retailers, budtenders, consumers, and internal teams.</li><li>Highly organized and adaptable, with exceptional problem-solving and time management skills.</li><li>Analytical skills with experience capturing and interpreting field data and consumer insights.</li><li>Reliable transportation, valid driver&rsquo;s license, and ability to travel between retail locations, team meetings, and events as required.</li><li>Willingness to travel frequently within assigned markets and work flexible hours, including evenings and weekends for events.</li><li>Hands-on leadership style grounded in humility, accountability, and collaboration.</li></ul>Physical Demands / Work EnvironmentThis position requires frequent travel within assigned regions and regular presence at retail locations, events, and activations. The role involves standing for extended periods, driving between sites, and occasional lifting of up to 25 pounds. Reasonable accommodations will be made in accordance with applicable law.Equal Employment Opportunity Statement:MFUSED is an equal opportunity employer committed to diversity, equity, and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.Why Join MFUSEDAt MFUSED, we believe great leaders lead from the front. As a Field Marketing Manager, you&rsquo;ll inspire your team by being in the trenches with them &mdash; training, executing, and celebrating success together. You&rsquo;ll drive a culture of accountability and pride, ensuring that every activation, retail interaction, and training reflects the excellence of our brand. If you&rsquo;re a leader who believes that success is a shared journey &mdash; and that being &ldquo;all in to win it&rdquo; starts with leading by example &mdash; this is your opportunity to make an impact on one of the most innovative brands in cannabis.Internal applicants: If you&rsquo;re currently a MFUSED team member and interested in this opportunity, please apply through the internal career portal or contact HR directly for guidance. Internal candidates will be given full and fair consideration consistent with MFUSED&rsquo;s policies and values.At MFUSED, we're excited to review your application and welcome you to our mission of excellence and inclusivity in the Cannabis world.Pay: $45,000.00 - $65,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>What compensation are you are looking for in a new position?</li></ul>Experience:<ul><li>Management: 1 year (Preferred)</li></ul>Ability to Commute:<ul><li>New York, NY (Required)</li></ul>Willingness to travel:<ul><li>75% (Preferred)</li></ul>Work Location: Remote

Field Marketing Manager

kiln

<div>About Kiln:

Kiln is a flex office and lifestyle brand. We deliver an exceptional experience that elevates the performance and lifestyle of our members through an ecosystem of people, products, places and spaces.

Kiln opened its first 2 locations in 2018 in Salt Lake City and Lehi, Utah and is rapidly expanding throughout the western United States. Kiln is pioneering the future of hybrid work within the niche of &lsquo;flex office&rsquo; in the broader commercial real estate sector. 
Our Core Values:

Human at the core 
Achieve &amp; Celebrate Together 
Thoughtful and with Purpose 
Always Evolving 
Nothing short of Extraordinary 
Scrappy &amp; Ingenious 
Our Mission:

Our mission is to change the world within the workplace, elevating the quality of life for our members and enabling teams to build in new and creative ways. 
Our community lifts individuals, facilitates learning, and is creating a collective that is capable of things we cannot imagine. 
About The Role:

The Marketing Manager, New Markets is responsible for developing and executing the marketing side of the new market entry strategy that drives awareness, demand, and occupancy for new Kiln locations. 

In this role, you will help translate Kiln's national brand into authentic, market-specific campaigns and experiences. Working closely with Business Development, Brand, Content, Demand Generation, Community, and external partners, you will oversee the local marketing efforts that introduce Kiln to new communities and establish each location as a meaningful part of the local business ecosystem. 

This role blends marketing, launch strategy, content production, community engagement, public relations, partnerships, events, and grassroots brand building. Success requires equal parts creativity, organization, relationship-building, and execution. 
About You:

A Focused Doer: You're a jack-of-all-trades who's comfortable dealing with ambiguity. There's already a system and a strategy here, and you're energized by expanding on it rather than waiting for the path to be drawn for you.

A Hands-On Creative: You can make the thing, not just brief someone else to make it. You're comfortable with both the visual and the words, fluent in tools like Canva and just as at home writing copy.

A Go-to-Market Operator: Every new site comes with a list of deliverables, and you're the one who lands them. From the website and signage to swag and on-site setup, you keep each launch on schedule and on brand from &quot;coming soon&quot; all the way to doors open.

A Brand Builder: You think about how a market should feel, not just what gets posted. You can read what a specific location needs and tailor the collateral and messaging to match.

A Community Activator: You know how to build buzz before the doors open. You can find the right people in a new market, stand up an influencer or partnership program, and turn a quiet launch into a community people want to join.

A Road Warrior: Being in the markets you're building is the part you look forward to. You love getting on the ground, learning each market firsthand so the work actually reflects what makes that place tick. 
Key Relationships:
<ul>
<li>VP of Marketing</li>
<li>Director of New Markets</li>
<li>Lead Generation Marketing Manager</li>
<li>Brand &amp; Content Team</li>
<li>Business Development Team</li>
<li>Community Teams</li>
<li>Growth &amp; Real Estate Teams</li>
<li>External creators, agencies, vendors, media partners, and community organizations</li></ul> 


Major Responsibilities:

Market Strategy &amp; Planning
<ul>
<li>Develop market-entry marketing strategies for new locations based on local demographics, competitive landscape, industry targets, and market dynamics.</li>
<li>Identify the highest-impact channels, partnerships, events, and activation opportunities for each market.</li>
<li>Build market-specific launch plans that support occupancy and revenue objectives.</li>
<li>Provide recommendations to marketing and executive leadership regarding market positioning and launch strategy.</li>
<li>Present launch plans, performance updates, and market recommendations to marketing leadership and cross-functional stakeholders.</li>
<li>Capture learnings and continuously improve launch strategies across future openings.</li>
</ul>
Local Awareness &amp; Market Development
<ul>
<li>Develop local awareness strategies that establish Kiln as a center of gravity within new communities.</li>
<li>Research local business ecosystems, industries, demographics, and cultural dynamics to inform launch plans.</li>
<li>Identify and execute opportunities to increase visibility through local organizations, media, sponsorships, partnerships, and community involvement.</li>
<li>Build market-specific activation plans that create familiarity and trust before opening.</li>
<li>Support ongoing awareness initiatives that extend beyond launch periods.</li>
</ul>
Content Production &amp; Storytelling
<ul>
<li>Lead development of market-specific content that showcases the people, businesses, neighborhoods, and culture surrounding each location.</li>
<li>Coordinate photography, videography, testimonials, social content, and creator partnerships.</li>
<li>Partner with Brand and Content to develop compelling stories that bring each market to life.</li>
<li>Create and maintain a library of launch assets, photography, video, and local content for future campaigns.</li>
<li>Support construction updates, launch milestones, member stories, and community-driven content opportunities.</li>
</ul>
Events, Partnerships &amp; Brand Activations
<ul>
<li>Develop and execute marketing initiatives designed to generate qualified leads, tours, and early membership demand.</li>
<li>Develop local partnership opportunities that support awareness and credibility.</li>
<li>Identify creative ways to introduce Kiln to local audiences through experiential marketing.</li>
<li>Help establish Kiln as a visible and active contributor within each market.</li>
</ul>
Campaign Localization
<ul>
<li>Partner with Demand Generation, Brand, and Content teams to adapt campaigns for local markets.</li>
<li>Partner with Business Development to identify high-priority industries, employers, and target accounts within each market.</li>
<li>Coordinate and create market-specific messaging, creative assets, landing pages, direct mail, email campaigns, and promotional efforts.</li>
<li>Develop localized marketing initiatives that increase visibility among key decision makers and business communities.</li>
<li>Support local PR opportunities and community-driven marketing initiatives.</li>
<li>Ensure national campaigns feel locally relevant while maintaining brand consistency.</li>
<li>Monitor campaign performance and recommend improvements.</li>
</ul>
Physical Marketing &amp; Branding
<ul>
<li>Oversee deployment of signage, window graphics, wayfinding, print collateral, environmental branding, and launch materials.</li>
<li>Coordinate marketing touchpoints throughout the customer journey, from construction signage through grand opening.</li>
<li>Ensure all physical assets reflect Kiln's premium brand standards.</li>
<li>Maintain launch readiness checklists for all marketing-related site elements.</li></ul> 


Experience and Skills:
<ul>
<li>3&ndash;7 years of experience in marketing, field marketing, community marketing, brand activation, experiential marketing, partnerships, or related disciplines.</li>
<li>Experience launching products, locations, events, communities, or brands.</li>
<li>Comfortable traveling a week a month</li>
<li>Strong project management and organizational skills.</li>
<li>Excellent communication and relationship-building abilities.</li>
<li>Experience managing multiple initiatives across numerous stakeholders.</li>
<li>Ability to think strategically while executing tactically.</li>
<li>Experience coordinating content production, events, partnerships, and marketing vendors.</li>
<li>Familiarity with HubSpot, project management platforms, social media channels, and modern marketing tools.</li>
<li>Comfortable traveling to support new market launches and activations.</li>
<li>Entrepreneurial, self-directed, and highly resourceful.</li>
<li>Alignment with Kiln's mission, values, and commitment to creating extraordinary experiences.</li></ul></div>

Marketing Manager, New Markets

L'Oréal

Merchandising & Visual Merchandising Project Manager
 
Travel Retail West & Emerging Hub
 
JOB SUMMARY
 
In this exciting role, reporting to the Marketing & Retail Director, you will achieve retail excellence and brand relevancy by managing MEAI shops’ merchandising and visual strategy for your scope (brand and/or retailer).
 
YOUR ROLE & RESPONSIBILITIES
 
Merchandising
 
<ul>
<li>Build Category/ Brand retail strategy in line with DMI, TR Zone and TRE objectives and priorities</li>
<li>Manage Category/ Brand POSM from budget, retro planning, supplier brief, production, shipping to follow up and reports</li>
</ul>
Visuals
 
<ul>
<li>Manage Category/ Brand visuals and movies from budget, retro planning, supplier brief, printing, shipping to follow up and reports</li>
</ul>
Planograms and guidelines
 
<ul>
<li>Create how-to documents to guide field managers and BAs in implementing new retail expression</li>
<li>Create planograms for all stores configurations</li>
</ul>
Data management
 
<ul>
<li>Update and optimize databases</li>
<li>Follow up stock</li>
<li>Ensure correct shops attribution: assign POSM and visual productions to shops</li>
</ul>
Retail excellence
 
<ul>
<li>Gather pictures and feedback from the field to enhance retail excellence in our top shops</li>
<li>Build strong relationships with field teams and suppliers to ensure smooth roll out</li>
</ul>
YOUR KEY STAKEHOLDERS
 
Brand activation manager, Field teams, Retail design team, Product Managers
 
SKILLS YOU WILL GROW
 
In our dynamic Travel Retail ecosystem
 
<ul>
<li>Agility and entrepreneurial spirit</li>
<li>Ability to manage complexity</li>
<li>Strong cross-cultural communication skills and international experience</li>
<li>Retail expertise</li>
</ul>
On your job
 
<ul>
<li>Product merchandising : Creating and implementing the brand retail design and sustainable merchandising strategy in order to implement the brand image and identity in stores, reinforcing brand visibility.</li>
<li>Visual merchandising: Creating and implementing a sustainable visual merchandising strategy during key events and animations.</li>
<li>Brand local adaptation: Tailor global brand strategies to resonate with local market nuances.</li>
<li>Retail literacy: Understanding business, brand, categories challenges and use cases to assess risks and opportunities, accordingly, mastering the key concepts of end-to-end retail, customer services and related innovations and trends.</li>
</ul>
PROFILE WE ARE LOOKING FOR
 
<ul>
<li>Attention to details, organization and rigor are a must have</li>
<li>Retail knowledge and brand sensitivity</li>
<li>Previous experience in merchandising and a good knowledge of the merchandising know-how (materials, production techniques) are mandatory</li>
</ul>

Visual Merchandiser

Sayn Beauty

<div><div><div>Benefits:</div>
<ul><li>401(k)</li>
<li>Employee discounts</li>
<li>Health insurance</li>
<li>Paid time off</li>
</ul></div><div><div>SAYN is opening its first retail location: a luxury beauty store featuring high-end skincare, esthetician treatment rooms, and a dynamic brand-activation space.</div><div> 
</div>
<div>We&rsquo;re hiring an experienced Store Manager to help build this flagship from the ground up.</div><div> 
</div>
<div>What You&rsquo;ll Do</div>
<ul><li>Lead daily retail + spa operations and ensure a seamless luxury customer experience</li></ul>
<ul><li>Hire, train, and manage the in-store team (sales associates &amp; estheticians)</li></ul>
<ul><li>Drive sales through clientele, service excellence, and strong product knowledge</li></ul>
<ul><li>Oversee scheduling, inventory, merchandising, and store presentation</li></ul>
<ul><li>Support in-store events, brand activations, and partner trainings</li></ul>
<ul><li>Provide weekly performance insights to leadership</li></ul><div> 
</div>
<div>Who You Are</div>
<ul><li>3+ years management experience in beauty retail or luxury consumer goods.</li></ul>
<ul><li>Spa management experience a plus.</li></ul>
<ul><li>Strong leadership, customer service, and organizational skills</li></ul>
<ul><li>Comfortable building processes and operating in a startup-style environment</li></ul>
<ul><li>Passion for skincare, luxury beauty, and creating memorable experiences</li></ul></div></div>

Retail Manager (Beauty)

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