brand activation manager

JTI - Japan Tobacco International

<div><div>At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. 
To make a difference with us, all you need to do is bring your human best. 
What will your story be? Apply now!
Learn more: jti.com 
Please, apply till November 30th 
 
 
Consumer Activation Manager MENEAT Travel Retail 
 
 
The Consumer Activation Manager TR plays a key role in driving brand engagement and visibility across assigned markets. This position is responsible for developing and executing impactful activation strategies that bring brand stories to life, enhance consumer experience, and deliver measurable business results. By working collaboratively with cross-functional teams, the Consumer Activation Manager ensures seamless implementation of marketing plans that align with global brand strategies and regional priorities. 
Position: 
The Consumer Activation Manager MENEAT Travel Retail will be responsible for: 
 
 
<ul><li>Marketing Strategy: Lead the development of marketing strategies for assigned markets in collaboration with the Sales team based on: GTR directions, synergy with domestic market internal plans and global trends, regulatory environment, and digital transformation priority.
</li><li>Brand Activation Execution Excellence: Lead the planning and Implementation of brand equity building initiatives in collaboration with Sales and P&amp;S team through: impactful merchandizing solutions &amp; POSM based on GTR Equity guidelines, consumer centric brand activations for new launches, LEP and/or brand rejuvenations, maintaining a clear marketing activation calendar view of all projects with regular status updates, ongoing evaluation of marketing programs and driving efficiency of campaigns.
</li><li>Retail Excellence (1-2-1) Program: Collaborate closely with RSC (Retail Sales Consult) SPOC (Single Point of Contact) in providing support to GTR RSC program through: develop RSC brands communication training materials, deliver brands communication training to RSC when required, together with Sales team, RSC SPOC and Global Indirect Procurement continuously search for the best and cost-efficient agencies to work with.
</li><li>Marketing Budget Management: Develop and manage assigned markets&rsquo; marketing budget process to ensure timely, consistent, and integrated delivery of marketing plans: deliver clear and consistent plan during Annual Plans and quarterly revisions with detailed explanations on variances and/or changes in collaboration with sales team, ensure marketing investments efficiency &amp; ROI via right resources allocation based on locations prioritization, ensure accuracy and full compliance with internal Policies &amp; Procedures. 
 
 
</li></ul>Requirements: 
<ul><li>University degree or equivalent (required)
</li><li>4-5 years in FMCG brand/trade marketing experience, incl. consumer/commercial promotions management, would be an advantage
</li><li>Fluent in English; other languages will be an advantage
</li><li>Advanced proficiency in Microsoft Office: PowerPoint/Excel and SAP
</li><li>Negotiation and basic financial skills
</li><li>Brand &amp; Category Management
</li><li>Trade Marketing &amp; Merchandising
</li><li>Shelf Space &amp; Planogram Management
</li><li>External Environment Awareness (Tax, Trade, Legal)
</li><li>Customer &amp; Consumer Marketing and Brand Communication (ATL/BTL)
</li>Trade Research &amp; Segmentation, Merchandising, and Key Account Management 
<li>
</li></ul>What to expect: 
Opportunity to work in an international environment in a modern office with a team of various backgrounds and experiences 
<ul><li>
</li></ul>Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps: 
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type. 
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</div></div>

Consumer Activation Manager MENEAT Travel Retail

Stanley Black & Decker

The Job: As the Trade Marketing Manager UAE, you ll be part of our Middle East Marketing team working as an on-site employee. You ll be responsible for planning and executing trade marketing strategies to drive in-store visibility, shopper engagement, and sales growth for Black+Decker s SDA, Power Tools /portfolio in the UAE market. You ll get to: <ul> <li>Implement price positioning and promotional strategies tailored specifically to the UAE retail landscape.</li> <li>Develop and execute trade marketing plans to enhance in-store visibility, shopper engagement, and sell-through with leading retailers.</li> <li>Lead the deployment of POS materials, merchandising, and retail activation programs.</li> <li>Coordinate with the sales team to optimize trade investments and measure campaign ROI effectively.</li> <li>Support all new product launches with impactful in-store activation and local consumer insights.</li> <li>Monitor market trends and competitor activities to recommend actions that maintain a competitive edge.</li> <li>Build and maintain strong relationships with key retail partners, ensuring the effective execution of joint business plans.</li> <li>Track and report on trade marketing KPIs, providing data-driven insights to the Senior Marketing Manager.</li> <li>Manage local agency and vendor relationships necessary for creative and activation support.</li> <li>Ensure complete compliance with all brand guidelines and local regulations in every trade marketing activity.</li> </ul>

Trade Marketing Manager

8Queens Software Technologies Private Limited

A Brand Activation Assistant is responsible for supporting and executing brand activation strategies designed to increase consumer awareness, engagement, and participation, primarily through events, campaigns, and promotional activities.Key Responsibilities<ul><li>Assist in executing brand activation strategies at events, pop-ups, and community campaigns.</li><li>Organize and staff booths, manage campaign supplies, and handle event logistics before, during, and after activations.</li><li>Distribute branded materials and interact with the public to drive participation and awareness of the brand.</li><li>Track campaign engagement metrics such as participation, sign-ups, and feedback.</li><li>Collaborate with creative and outreach teams to ensure message consistency across brand touchpoints.</li><li>Ensure event and campaign activities reflect the brand&rsquo;s image and objectives (&ldquo;Brand Guardian&rdquo; role).</li><li>Support marketing teams with campaign planning, reporting, and content creation as needed.</li></ul>Job Types: Full-time, Permanent, FresherPay: &#8377;8,086.00 - &#8377;32,334.84 per monthBenefits:<ul><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

Brand Activation Assistant

Guayakí Yerba Mate

<div>
 We're looking for a Project Manager, Events &amp; Shows to lead the planning, logistics, and execution of Yerba Madre's most visible brand moments &mdash; from national trade shows to large-scale sponsored events and festivals. This role is responsible for managing every detail of the event lifecycle, from setup to takedown, ensuring our presence is impactful, on-brand, and commercially effective. Acting as a project manager, cultural steward, and operator, the
 
 Project Manager, Events &amp; Shows.
 
 ensures flawless execution while maximizing consumer engagement and ROI. You will report to the National Events &amp; Sampling Manager.
 
 
 
 How you'll help:
 
 
 
 
 Event Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Fully project-manage trade shows and large sponsored events from concept through completion
 </li>
 <li>
 Partner with leadership to align event goals with broader commercial and consumer engagement strategy
 </li>
 <li>
 Develop event timelines, run-of-show documents, and contingency plans
 </li>
 <li>
 Build and manage event budgets, ensuring cost efficiency and strategic resource allocation
 
 
 </li>
 </ul>
 
 Logistics &amp; Operations
 
 
 
 <ul>
 <li>
 Own all logistics related to sponsored events, including contracts, vendor coordination, permits, shipping, and site setup
 </li>
 <li>
 Oversee staffing plans including sampling agencies and internal stakeholders
 </li>
 <li>
 Manage on-site execution &mdash; setup, activation flow, compliance, and takedown
 </li>
 <li>
 Ensure brand standards are met across uniforms, signage, displays, and consumer touchpoints
 </li>
 <li>
 Troubleshoot real-time issues to guarantee seamless event delivery
 
 
 </li>
 </ul>
 
 Team Leadership &amp; Communication
 
 
 
 <ul>
 <li>
 Train and brief event staff to ensure consistent brand voice and consumer experience
 </li>
 <li>
 Act as primary liaison with internal teams (Sales, Marketing, Field Activation, Key Accounts) and external partners
 </li>
 <li>
 Manage internal communication before, during, and after events
 </li>
 <li>
 Lead post-event debriefs to capture learnings and recommend improvements
 
 
 </li>
 </ul>
 
 Measurement &amp; ROI
 
 
 
 <ul>
 <li>
 Track KPIs such as consumer reach, sampling volumes, SMS leads, retail impact, and ROI
 </li>
 <li>
 Partner with the Sr. Activation Performance Manager to fold event performance into national scorecards
 </li>
 <li>
 Provide insights and recommendations to improve future event strategy and execution
 
 
 </li>
 </ul>
 
 What you'll provide:
 
 
 
 <ul>
 <li>
 5+ years of experience in event management, brand activation, or experiential marketing.
 </li>
 <li>
 Proven success managing trade shows, festivals, or large-scale consumer activations.
 </li>
 <li>
 Strong background in logistics, vendor management, and staffing.
 </li>
 <li>
 Excellent organizational and project management skills; detail-oriented with ability to juggle multiple events.
 </li>
 <li>
 Strong communication skills &mdash; comfortable leading cross-functional teams and external partners.
 </li>
 <li>
 Willingness to travel frequently and work non-traditional hours as needed during events.
 </li>
 <li>
 Alignment with Yerba Madre's brand ethos and passion for building consumer experiences.
 
 
 </li>
 </ul>
 
 How you'll be successful in this role:
 
 
 
 <ul>
 <li>
 Operational excellence &mdash; able to translate vision into on-the-ground execution
 </li>
 <li>
 Leadership &mdash; motivates and equips teams to deliver best-in-class experiences
 </li>
 <li>
 Problem-solving &mdash; resourceful under pressure and able to adapt quickly
 </li>
 <li>
 Consumer-first mindset &mdash; ensures activations deliver both brand love and commercial value
 </li>
 <li>
 Brand ambassador &mdash; embodies Yerba Madre culture and mission at every event
 
 
 </li>
 </ul>
 
 TRAVEL &amp; PHYSICAL REQUIREMENTS:
 
 
 
 <ul>
 <li>
 Ability to travel frequently (30&ndash;50% of time) to trade shows, festivals, and sponsored events across North America.
 </li>
 <li>
 Availability to work non-traditional hours, including evenings, weekends, and extended days during event periods.
 </li>
 <li>
 Must be able to lift, carry, and move event materials (up to 50 lbs) including tents, signage, cases of product, and event equipment.
 </li>
 <li>
 Comfortable working long hours on feet in outdoor environments, sometimes in varying weather conditions.
 </li>
 <li>
 Ability to drive and maintain a valid driver's license; experience with event vehicles, box trucks, or trailers is a plus.
 </li>
 <li>
 Flexibility to adapt to real-time challenges and physically demanding setups and takedowns.
 
 
 </li>
 </ul>
 
 What we offer:
 
 
 
 The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!
 
 
 Salary Range
 
 
 $74,000&mdash;$89,000 USD
 
 
 Yerba Madre&mdash;formerly Guayak&iacute; Yerba Mate&mdash;is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning "Mother Herb," is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations &mdash;a reflection of the values the brand has championed since day one.
 
 
 Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration&trade; model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.
 
 
 In 2025, the brand became the world's first yerba mate to achieve Regenerative Organic Certified&trade; Gold&reg; status&mdash;&mdash;setting a new global standard for ecological integrity, cultural respect, and environmental restoration.
 
 
 As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit
 
 www.YerbaMadre.com
 
 
 .
 
 
 
 Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.
</div>

Project Manager, Events & Shows

Unilever

<div>
 Unilever is currently hiring for Assistant Brand Manager &ndash; Knorr T&uuml;rkiye
 
 
 
 Function
 
 : Marketing
 
 
 
 Reports to
 
 : Foods Marketing Lead &amp; Knorr Brand Manager
 
 
 
 Scope
 
 : Local
 
 
 
 Location:
 
 &Idot;stanbul
 
 
 
 Terms &amp; Conditions:
 
 Full Time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.
 
 
 Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 As the Assistant Brand Manager &ndash; Knorr, you will be responsible from:
 
 
 <ul>
 <li>
 Responsible for Knorr portfolio in Turkey.
 </li>
 <li>
 Leading innovation / renovation / saving projects with project teams &amp; other functional teams to bring products to market on time including creating winning trade stories for 2025 &amp; onwards.
 </li>
 <li>
 Business Accountability, Driving Competitive Growth &amp; Profitability targets for the brand
 </li>
 <li>
 Co-creating the strategy and 8 quarter plans of the brand focusing on the trends &amp; the business objectives.
 </li>
 <li>
 Working closely with agency partners &amp; global team to ensure Knorr becomes the wingman in every kitchen by always having an outstanding brand communication &amp; activation.
 </li>
 <li>
 Working with media and digital marketing &amp; commerce teams to plan &amp; execute &amp; optimize the media plans for relevant categories.
 </li>
 <li>
 Co-leading the P&amp;L of Knorr
 </li>
 <li>
 Other Foods category wide responsibilities
 
 
 </li>
 </ul>
 
 What You Need To Succeed
 
 
 
 Experiences &amp; Qualifications
 
 
 <ul>
 <li>
 University degree in related fields.
 </li>
 <li>
 +3 years marketing experience in FMCG sector
 </li>
 <li>
 Excellent fluency in Turkish and English
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Marketing skills: brand development, brand performance analysis
 </li>
 <li>
 Rigor to be able to navigate in a complex environment full of opportunities
 </li>
 <li>
 Personal ambition to succeed and guided by a strong Inner Game
 </li>
 <li>
 Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
 </li>
 <li>
 Embrace a high growth mindset with strong love for consumers, shoppers and customers.
 </li>
 <li>
 Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
 </li>
 <li>
 Equipped with media savvy particularly in digital marketing and know-how.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Knorr Assistant Brand Manager

<div><div>Unilever is currently hiring for Assistant Brand Manager &ndash; Knorr T&uuml;rkiye 
 
Function: Marketing 
Reports to: Foods Marketing Lead &amp; Knorr Brand Manager 
Scope: Local 
Location: &#304;stanbul 
Terms &amp; Conditions: Full Time 
 
ABOUT UNILEVER 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world. 
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future. 
 
JOB PURPOSE 
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. 
 
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels. 
 
WHAT WILL YOUR MAIN RESPONSIBILITIES BE 
As the Assistant Brand Manager &ndash; Knorr, you will be responsible from: 
<ul><li>Responsible for Knorr portfolio in Turkey.</li><li>Leading innovation / renovation / saving projects with project teams &amp; other functional teams to bring products to market on time including creating winning trade stories for 2025 &amp; onwards.</li><li>Business Accountability, Driving Competitive Growth &amp; Profitability targets for the brand</li><li>Co-creating the strategy and 8 quarter plans of the brand focusing on the trends &amp; the business objectives.</li><li>Working closely with agency partners &amp; global team to ensure Knorr becomes the wingman in every kitchen by always having an outstanding brand communication &amp; activation.</li><li>Working with media and digital marketing &amp; commerce teams to plan &amp; execute &amp; optimize the media plans for relevant categories.</li><li>Co-leading the P&amp;L of Knorr</li><li>Other Foods category wide responsibilities</li></ul> 

WHAT YOU NEED TO SUCCEED 
Experiences &amp; Qualifications 
<ul><li>University degree in related fields.</li><li>+3 years marketing experience in FMCG sector</li><li>Excellent fluency in Turkish and English</li></ul> 

Skills 
<ul><li>Marketing skills: brand development, brand performance analysis</li><li>Rigor to be able to navigate in a complex environment full of opportunities</li><li>Personal ambition to succeed and guided by a strong Inner Game</li><li>Obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.</li><li>Embrace a high growth mindset with strong love for consumers, shoppers and customers.</li><li>Excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.</li><li>Equipped with media savvy particularly in digital marketing and know-how.</li></ul> 

Leadership 
<ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul> 
<ul><li>Critical SOL (Standards of Leadership) Behaviors</li></ul>
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions. 
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. 
o PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 
o AGILITY: Explores the world around them, continually learning and developing their skills. 
 
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

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