brand activation manager

JTI - Japan Tobacco International

<div><div>At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. 
To make a difference with us, all you need to do is bring your human best. 
What will your story be? Apply now!
Learn more: jti.com 
Brand Activation Manager 
<div></div><div>Y ou will be responsible for managing Marketing Activation function via realization of brand strategies. Bring &amp; develop creative ideas in defined channels in a highly regulated and challenging competitive environment. 
</div><div></div><div>This position will be based in Istanbul and reporting to Brand Activation &amp; Special Channels Manager within Marketing Department. 
</div><div></div><div>Position: 
</div><div></div>As the Brand Activation Manager, you will: 
<div></div><ul><li>Brand Programs
</li></ul><div>Manage programs in defining &amp; building brand activation plans and strategies in line with the brand objectives.
</div><div>Work in close collaboration with respective departments in order to ensure alignment with the market and integrated activities. Be accountable in the requests &amp; communications lead by Brand Groups within HQ and Region. Ensure that brand guidelines and marketing excellence guidelines are implemented while developing programs.
</div><div>Analyze and interpret available data (Nielsen, Tracker &amp; research findings) to identify the needs for each brand and develop programs supporting the improvement areas.
</div><div>Provide all the necessary input to the Annual Strategic Plan, Brand Groups / Regional requests. 
</div><div></div><ul><li>Special Channels
</li></ul><div>Work closely with Special Channels function to drive, plan and execute the brand programs in special channels
</div><div>Prepare and advise briefs for 3rd parties agencies to find new ideas / programs / materials to be used in special channels. Advise new trends &amp; similar activities in order to differentiate brand programs for related brands to build equity
</div><div>Conduct special channel visits to ensure the execution excellence. 
</div><div></div><ul><li>Trade Channel
</li></ul><div>Work closely with sales team to initiate and to develop new programs in trade channel in line with the marketing brand objectives and cycle plans of the field team. Conduct regular trade channel visits across Turkiye. 
</div><div></div><ul><li>Special Projects
</li></ul><div>Lead and initiate various activities for related brands and execute them in a timely plan. Prepare briefs to agencies accordingly and assist in creating multiple activities, plans and programs. 
</div><div></div><ul><li>Budget &amp; Performance Tracking
</li></ul><div>Ownership for budget management for all brand activities while ensuring the effective allocation of the resources that are in line with agreed strategies. Closely follow up the budget and ensure actualization of the allocated resources.
</div><div>Generate a ROI study for all activities in all channels and measure the efficiency in related phases. Manage the costs of the projects to be in line with the ROI study.
</div><div>Performance measurement &amp; corrective actions based on defined KPI's. 
</div><div></div><div>Requirements: 
</div><div></div><ul><li>University degree in Business Administration, Marketing or equivalent
</li><li>Min. 7 years relevant experience in FMCG marketing, brand activation
</li><li>Excellent command of written and spoken English
</li><li>Advanced level of MS Office applications
</li><li>In-depth knowledge of resource allocation, annual financial planning and budget follow-up, proficient in strategy development, competitive intelligence &amp; assessment
</li><li>Creating, innovating and producing new ideas, approaches, or insights
</li>Strong analytical and interpersonal communication skills 
<li>
</li></ul>What to expect: 
<div>At JTI, we believe great talent deserves great rewards. Here&rsquo;s what you can look forward to when you join our team:
</div><div>Competitive Rewards &amp; Profit-Sharing
</div><div>Enjoy a rewarding compensation package with an attractive incentive plan tied to company performance.
</div><div>Work Your Way
</div><div>Enjoy 50% hybrid working options and a work-from-home allowance (available for eligible roles).
</div><div>Your Benefits, Your Way based on your preferences
</div><div>Flexible benefits tailored to your lifestyle and priorities such as health insurance with family coverage, contributory pension plan, shared purchase, wellbeing support...
</div><div>Family Comes First
</div><div>Enjoy 20 weeks of fully paid family leave&mdash;including extended paid paternity leave and full maternity pay&mdash;with our JTI Family Leave Benefit.
</div><div>Grow with Us
</div><div>Explore exciting career development and personal growth opportunities in a truly international environment. Unlock ongoing learning with global training programs, expert-led webinars, e-learning platforms, and sponsored professional certifications. 
</div>Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps: 
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type. 
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</div></div>

Brand Activation Manager

MacGregor Black

<div>
 
 
 
 Brand Activation Executive &ndash; Premium Beer Portfolio
 
 
 
 
 
 
 
 
 Are you passionate about bringing world-class beverage brands to life through unforgettable activations?
 
 
 
 
 
 
 
 Do you thrive in high-energy, premium On Trade environments across Dubai&rsquo;s most iconic venues?
 
 
 
 
 
 
 
 Ready to join a leading beverage distributor with an exceptional global portfolio and ambitious growth plans?
 
 
 
 
 
 
 
 MacGregor Black
 
 is proud to partner with a
 
 leading beverage distributor
 
 in the search for a
 
 Brand Activation Executive
 
 to join their marketing team in
 
 Dubai
 
 .
 
 
 This is a dynamic and highly visible role supporting some of the world&rsquo;s most admired beer brands, delivering exceptional in-market activation, brand advocacy, and commercial execution across Dubai&rsquo;s premium On Trade.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Deliver world-class brand activations and visibility programs across key On Trade venues, ensuring alignment with brand guidelines and performance KPIs.
 </li>
 <li>
 Partner with Marketing Managers and Sales Teams to identify new distribution and merchandising opportunities, maximising visibility and consumer engagement.
 </li>
 <li>
 Build strong relationships with F&amp;B Managers, outlet owners, and front-line teams, inspiring them to become true brand champions.
 </li>
 <li>
 Execute training and quality programs in collaboration with internal training teams to uphold product integrity and perfect serve standards.
 </li>
 <li>
 Track performance and share actionable insights on distribution, visibility, and activation success with both internal teams and global brand partners.
 </li>
 </ul>
 
 
 
 
 
 What We're Looking For:
 
 
 
 
 
 <ul>
 <li>
 Degree-qualified, with 3&ndash;5 years&rsquo; experience in beverage marketing, brand activation, or F&amp;B commercial roles.
 </li>
 <li>
 Proven record in Dubai&rsquo;s On Trade or hospitality sector, ideally within beer or wider beverage categories.
 </li>
 <li>
 Charismatic communicator with strong public speaking and storytelling skills &ndash; able to inspire, educate, and engage.
 </li>
 <li>
 Confident network builder with high personal impact, able to influence stakeholders at all levels.
 </li>
 <li>
 Passionate about premium brands, creative execution, and delivering excellence in every activation.
 </li>
 </ul>
 
 
 
 
 
 Salary &amp; Benefits:
 
 
 
 
 
 <ul>
 <li>
 Tax-free monthly salary: AED 16,000 &ndash; 20,000 (dependent on experience)
 </li>
 <li>
 Performance-based bonus
 </li>
 <li>
 Private medical insurance (for self, spouse, and up to 3 children)
 </li>
 <li>
 Annual flights home (for self, spouse, and up to 3 children)
 </li>
 <li>
 22 working days&rsquo; annual leave
 </li>
 <li>
 End-of-service gratuity, laptop, and smartphone provided
 </li>
 </ul>
 
 
 
 
 Apply now or contact
 
 Kieron Hall
 
 at
 
 MacGregor Black
 
 to learn more about this exciting opportunity.
 
</div>

Brand Activation Executive – Premium Beer Portfolio

Brainstorm Human Resource Consultant

Job SummaryOne of our client is a leading Luxury Real Estate Developer in the UAE.We are looking for an energetic and creative BTL Marketing Manager to lead all on-ground marketing, brand activation, and lead generation initiatives for their upcoming real estate projects.The ideal candidate will have strong experience in UAE real estate marketing, hands-on knowledge of event management, brand activations, and vendor coordination, and the ability to deliver measurable results from every campaign.Key Responsibilities<ul><li>Plan and execute on-ground marketing events including property roadshows, exhibitions, mall activations, and project launches.</li><li>Develop and implement BTL campaigns to drive brand awareness and generate quality leads.</li><li>Coordinate with sales teams to align marketing activations with sales goals.</li><li>Manage branding collaterals such as brochures, signage, giveaways, and display materials.</li><li>Handle vendor relationships, negotiate pricing, and ensure timely execution within approved budgets.</li><li>Monitor ROI for each activation and prepare detailed reports for management review.</li><li>Ensure brand consistency across all physical marketing channels.</li><li>Collaborate with the digital and ATL marketing teams for integrated campaigns.</li></ul>Requirements<ul><li>Bachelor&rsquo;s Degree in Marketing, Business, or related field (MBA preferred).</li><li>5&ndash;8 years of experience in BTL or Activation Marketing, preferably in real estate or a developer environment in the UAE.</li><li>Proven track record in managing events, activations, and on-ground campaigns.</li><li>Excellent project management, vendor negotiation, and communication skills.</li><li>Strong understanding of UAE market dynamics and customer behavior.</li><li>Ability to multitask, meet deadlines, and work under pressure.</li></ul>Key Skills<ul><li>Event &amp; Activation Management</li><li>Lead Generation &amp; Brand Awareness</li><li>Vendor Management</li><li>Budget Planning &amp; Cost Control</li><li>Campaign ROI Analysis</li><li>Team &amp; Cross-functional Coordination</li></ul>What We Offer<ul><li>Opportunity to work with a reputed real estate developer.</li><li>A dynamic and creative work environment.</li><li>Career growth within the marketing function.</li><li>Competitive compensation package.</li></ul>Job Type: Full-timePay: AED15,000.00 - AED25,000.00 per monthApplication Question(s):<ul><li>Have you previously handled BTL campaigns for any major UAE developer (e.g., Emaar, Sobha, Aldar, Damac, etc.)?</li></ul>Experience:<ul><li>BTL or activation marketing: 10 years (Required)</li><li>working for a Real Estate Developer: 5 years (Required)</li><li>Property exhibitions / roadshows, Mall activations: 5 years (Required)</li><li>Corporate tie-ups / community events: 5 years (Required)</li><li>vendor management and event budgeting: 10 years (Required)</li></ul>

BTL Marketing Manager – Real Estate Developer (UAE)

Antal International L.L.C-FZ

We are hiring a Brand Activation Executive for a leading wine & spirits company in Dubai. The role involves planning and executing brand campaigns, events, and in-store promotions to boost visibility and consumer engagement across HORECA. Ideal candidates will have experience in Food and Beverages/ FMCG/ / Wine and Spirits or Agencies. ·The primary purpose of this role is to support the vision of inspiring the dreams and aspirations of Shareholders, Brand Owners, Customers, consumers and Employees by creating enduring, incredible bonds with our strategic supplier partners and achievement of our corporate goal of being admired as great business partners.· Reporting to the Marketing Manager, this is an exciting role providing support to a portfolio of world renowned brands for one of the largest global drinks companies.· This role is key in building brand equity and sales volumes of key global beer brands. This will be delivered through the following initiatives.· Win significant share of beer category from all competitive brands with a focus on Dubai On Trade to achieve the brand targets.· Distribution a key focus: identifying opportunities, tracking performance vs. set KPI’s and reporting back to company and brand owner regularly.· Inspire trade around the brand portfolio and develop a true ‘love’ of the brands.· Execute all executions in the trade with excellence: setting commercial and equity driving KPI’s and exceeding them· Increase brand loyalty for the customer and ultimately the consumer through frequent engagement through 1 on 1 contact with Food and Beverages managers and service staff.

Brand Activation Executive

Sephora

Position Purpose: The Brand Activations Specialist will organize, manage and execute in-store animations in liaison with cross functional teams and external partners for all key brand and product launches. This role will involve close collaboration with internal teams and external stakeholders to ensure smooth execution of instore animations calendar with timely reviews and approvals to drive brand awareness and sales, while also overseeing planning and execution of thematic animations. This role requires excellent attention to detail, project management skills, and the ability to work across multiple teams to ensure smooth delivery of instore visibility campaigns. You will excel and enjoy this role if you are ready to actively handle the following missions: Instore Activations -Develop brand activation toolkits and consolidate all brand activation requests for all instore activations. -Develop and manage instore animation calendar in partnership with Category management teams. -Liaise with category and cross functional teams to plan for all key thematics as well as brand and product launches instore. -Communicate animation packages confirmations to brands and ensure their acknowledgement and adherence to Sephora guidelines. -Liaise with store teams to ensure all brand installations and dismantling are strictly as per Sephora calendar. -Ensure all brand visibility is diligently activated across all relevant doors as per campaign go live dates. Brand Co-ordination and Management -Spearhead best practices and develops processes for successful execution of animations. -Work closely with Retail Marketing team to ensure accurate and up-to-date guidelines are available to share with brands on a timely basis. -Ensure deliverables are approved and executed in time and meet brand and animations guidelines. -Ensure a monthly activations book is maintained and shared with key stakeholders. -Maintain and share a regular recap of animations across cross functional teams. -Maintain regular reporting of animations performance and share key feedback across teams as well as external stakeholders. Do not hesitate if you have: -Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). -3+ years of experience in preferably beauty retail industry. Experience in project management or cross-functional team collaboration is also preferred. -Entrepreneurial mindset, Strong organizational and time-management skills. -Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), with experience in tracking and reporting tools. -Excellent communication skills (both verbal and written). -Attention to detail and ability to manage multiple tasks simultaneously. -Ability to work under pressure to meet deadlines. -Experience in working with cross-functional teams, including logistics, marketing, and creative departments. -Experience in working with multiple projects at the same time. -Understanding of instore activations. -Self-motivated and proactive with a strong sense of ownership. -Collaborative and team-oriented with the ability to work independently. -Flexible and adaptable in a fast-paced environment. -Strong attention to detail and quality of execution.

Brand Activations Specialist

JTI (Japan Tobacco Inter...

As a Trade Activation Manager, you will play a key role in driving market growth by designing and executing trade activation programs across both online and offline channels. You will work closely with Sales, Marketing, and cross-functional teams to deliver innovative initiatives that strengthen B2B engagement, boost sell-out performance, and expand the consumer base. This role requires balancing creativity with compliance, ensuring all activities are impactful, measurable and aligned with corporate strategy.
Position Trade Strategy
<ul>
<li>Lead the development of trade strategies for assigned Middle East markets in collaboration with Sales, aligning with cluster goals, global trends, and regulatory requirements.</li>
</ul>
B2B Digital Trade Engagement
<ul>
<li>Drive rollout and management of the digital trade engagement platform across GCC markets, creating engaging online programs and monitoring performance metrics.</li>
</ul>
Trade Activation Programs
<ul>
<li>Design and implement innovative trade activation campaigns, supporting Sales teams with planning, execution, and maintaining a detailed activation calendar.</li>
<li>Continuously monitor program mechanics to ensure effectiveness and maximize ROI from all trade initiatives.</li>
</ul>
Budget Management
<ul>
<li>Plan, manage, and optimize Trade Marketing budgets ensuring efficient allocation of resources and full compliance with internal policies.</li>
</ul>
Cross-functional Collaboration
<ul>
<li>Work closely with Sales, Commercial Planning, and Marketing teams to deliver integrated trade marketing plans and ensure successful program execution.</li>
</ul>

TRADE ACTIVATION MANAGER

<div><div>At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. 
To make a difference with us, all you need to do is bring your human best. 
What will your story be? Apply now!
Learn more: jti.com 
Trade Activation Manager - Middle East Cluster 
 
 
As a Trade Activation Manager, you will play a key role in driving market growth by designing and executing trade activation programs across both online and offline channels. You will work closely with Sales, Marketing, and cross-functional teams to deliver innovative initiatives that strengthen B2B engagement, boost sell-out performance, and expand the consumer base. This role requires balancing creativity with compliance, ensuring all activities are impactful, measurable and aligned with corporate strategy. 
Position: 
 
 
<ul><li>Trade Strategy: Lead the development of trade strategies for assigned Middle East markets in collaboration with Sales, aligning with cluster goals, global trends, and regulatory requirements. 
 
 
</li><li>B2B Digital Trade Engagement: Drive rollout and management of the d igital trade engagement platform across GCC markets, creating engaging online programs and monitoring performance metrics. 
 
 
</li><li>Trade Activation Programs: Design and implement innovative trade activation campaigns, supporting Sales teams with planning, execution, and maintaining a detailed activation calendar. Continuously monitor program mechanics to ensure effectiveness and maximize ROI from all trade initiatives. 
 
 
</li><li>Budget Management: Plan, manage, and optimize Trade Marketing budgets ensuring efficient allocation of resources and full compliance with internal policies. 
 
 
</li><li>Cross-functional Collaboration: Work closely with Sales, Commercial Planning, and Marketing teams to deliver integrated trade marketing plans and ensure successful program execution. 
</li></ul> 
 
Requirements: 
 
 
5+ years of experience in trade or consumer marketing within the FMCG sector. 
<ul><li>
 
 
</li>Strong project management, Consumer/trade promotions management and financial analysis skills. 
<li>
 
 
</li>Experience in B2B digital platforms and engagement strategies is a strong advantage. 
<li>
 
 
</li>Fluent English and ability to work in a cross-functional and cross-cultural environment. 
<li>
 
 
</li></ul>What to expect: 
 
 
Expect wellbeing initiatives, flexible work arrangements, growth opportunities and excellent benefits, including a unique family leave policy.
 
 
For more details on local policies, speak with the Talent Advisor. 
 
 
 
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps: 
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type. 
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</div></div>

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