brand activation manager

Aujan Coca-Cola Beverages Company (ACCBC)

<div>
 
 
 Job Title: Activation Manager &ndash; KSA
 
 
 
 
 Reports to: Shopper Marketing Manager
 
 
 
 
 Business Unit: ACCBC &ndash; Corporate
 
 
 
 
 Function: Marketing
 
 
 
 
 Location: Riyadh - KSA
 
 
 
 
 
 
 
 Purpose of the Job
 
 
 
 The Activation Manager &ndash; KSA is responsible for leading and executing all on-ground activation initiatives across the Kingdom of Saudi Arabia. The role ensures that brand and channel strategies are effectively translated into high-impact consumer and trade activations, driving brand visibility, shopper conversion, and incremental sales. The job requires strong FMCG commercial acumen, excellent execution discipline, and the ability to operate at speed across multiple regions and trade channels.
 
 
 
 
 
 
 Key Roles &amp; Responsibilities
 
 
 <ul>
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 Develop and implement annual activation plans aligned with national sales and marketing strategies.
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 Lead planning and execution of trade marketing activities, in-store visibility programs, and channel-specific activation initiatives.
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 Ensure flawless execution of promotions, sampling programs, events, and brand experiences at priority retail and wholesale locations.
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 Collaborate with Sales, Marketing, Trade Marketing, and Distributor Teams to ensure alignment and integrated execution of activation programs.
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 Monitor market performance, shopper insights, and competitor activity to identify opportunities that enhance brand visibility and conversion.
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 Manage activation agencies, suppliers, and third-party partners to ensure high-quality delivery and adherence to brand guidelines.
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 Evaluate activation ROI and develop actionable recommendations for continuous improvement.
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 Ensure full compliance with brand identity, commercial policies, and company guidelines across all activation touchpoints.
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 Develop, manage, and maintain activation toolkits, POS materials, and merchandising standards.
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 Support Sales Teams with channel-specific activation solutions that drive distribution, availability, and off-take.
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 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
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 Execution Excellence Score (visibility standards, compliance, and activation quality).
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 Activation ROI and cost-efficiency metrics.
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 Improvement in off-take and sell-out performance across focus channels.
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 Availability and on-shelf visibility uplift for priority SKUs.
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 Timely delivery and completion of activation projects.
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 Agency performance and adherence to brand standards.
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 <li>
 Growth in shopper conversion and engagement metrics.
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 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 5&ndash;7 years of experience in activation, trade marketing, or sales within the FMCG sector.
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 <li>
 Strong experience in the KSA market across key trade channels.
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 Proven track record in managing field activations and merchandising programs.
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 </ul>
 
 
 Knowledge
 
 
 <ul>
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 Deep understanding of KSA trade channels: Modern Trade, Traditional Trade, Wholesale, and HORECA.
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 Knowledge of shopper behavior, retail operations, and category dynamics.
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 Strong data interpretation and analytical capability.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
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 Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.
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 Fluency in English required; Arabic is an advantage.
 </li>
 </ul>
 
 
 
 
 
 Accountability Indicators
 
 
 <ul>
 <li>
 Delivery of activation plans within budget and timelines.
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 Compliance with brand and commercial execution standards.
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 Measurable improvement in visibility, availability, and off-take.
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 Effective coordination with internal and external stakeholders.
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 Accuracy and timeliness of activation reporting and ROI analysis.
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 </ul>
 
 
 
 
 
 Other Skills and Attributes
 
 
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 High energy, commercially driven, and execution-focused.
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 Excellent project management, negotiation, and communication skills.
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 Strong collaboration skills with cross-functional teams.
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 Ability to work under pressure in a fast-paced, results-oriented environment.
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 Strong problem-solving and decision-making capabilities.
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 </ul>
 
 
</div>

Activation Manager

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
 <ul>
 <li>
 Develop and implement a consumerization strategy for the portfolio
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 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
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 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
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 Ensure consistent brand voice, messaging and visual identify across all channels
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 </ul>
 
 
 Innovation
 
 
 <ul>
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 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
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 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
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 Collaborate with product development team to ensure timely launches of new products.
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 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
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 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
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 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
 </li>
 </ul>
 
 
 Digital Content Development:
 
 
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 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
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 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
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 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
 </li>
 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
 <ul>
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 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
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 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
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 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
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 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
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 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
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 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
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 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
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 Oversee campaign performance, budget allocation, and ROI optimization.
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 Use data-driven insights to refine targeting, creative, and channel strategies.
 </li>
 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
 <li>
 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
 </li>
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 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
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 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
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 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
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 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
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 Foster a collaborative, innovative team culture to achieve marketing goals.
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 Set clear objectives, provide feedback, and ensure alignment with brand vision.
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 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
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 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
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 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
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 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
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 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

Brainstorm Human Resource Consultant

Job SummaryOne of our client is a leading Luxury Real Estate Developer in the UAE.We are looking for an energetic and creative BTL Marketing Manager to lead all on-ground marketing, brand activation, and lead generation initiatives for their upcoming real estate projects.The ideal candidate will have strong experience in UAE real estate marketing, hands-on knowledge of event management, brand activations, and vendor coordination, and the ability to deliver measurable results from every campaign.Key Responsibilities<ul><li>Plan and execute on-ground marketing events including property roadshows, exhibitions, mall activations, and project launches.</li><li>Develop and implement BTL campaigns to drive brand awareness and generate quality leads.</li><li>Coordinate with sales teams to align marketing activations with sales goals.</li><li>Manage branding collaterals such as brochures, signage, giveaways, and display materials.</li><li>Handle vendor relationships, negotiate pricing, and ensure timely execution within approved budgets.</li><li>Monitor ROI for each activation and prepare detailed reports for management review.</li><li>Ensure brand consistency across all physical marketing channels.</li><li>Collaborate with the digital and ATL marketing teams for integrated campaigns.</li></ul>Requirements<ul><li>Bachelor&rsquo;s Degree in Marketing, Business, or related field (MBA preferred).</li><li>5&ndash;8 years of experience in BTL or Activation Marketing, preferably in real estate or a developer environment in the UAE.</li><li>Proven track record in managing events, activations, and on-ground campaigns.</li><li>Excellent project management, vendor negotiation, and communication skills.</li><li>Strong understanding of UAE market dynamics and customer behavior.</li><li>Ability to multitask, meet deadlines, and work under pressure.</li></ul>Key Skills<ul><li>Event &amp; Activation Management</li><li>Lead Generation &amp; Brand Awareness</li><li>Vendor Management</li><li>Budget Planning &amp; Cost Control</li><li>Campaign ROI Analysis</li><li>Team &amp; Cross-functional Coordination</li></ul>What We Offer<ul><li>Opportunity to work with a reputed real estate developer.</li><li>A dynamic and creative work environment.</li><li>Career growth within the marketing function.</li><li>Competitive compensation package.</li></ul>Job Type: Full-timePay: AED15,000.00 - AED25,000.00 per monthApplication Question(s):<ul><li>Have you previously handled BTL campaigns for any major UAE developer (e.g., Emaar, Sobha, Aldar, Damac, etc.)?</li></ul>Experience:<ul><li>Property exhibitions / roadshows, Mall activations: 5 years (Required)</li><li>Corporate tie-ups / community events: 5 years (Required)</li><li>BTL or activation marketing: 5 years (Required)</li><li>Events including launch of Properties for Developers: 3 years (Required)</li><li>vendor management and event budgeting: 5 years (Required)</li></ul>

BTL Marketing Manager – Real Estate Developer (UAE)- Events, Launches, Roadshows expert

Steps Ahead Private Limited

Job Title: Activations Manager City: Lahore Type: Full-TimeKey Responsibilities &amp; Requirements:<ul><li>Manage end-to-end brand activation projects, from proposal and budgeting to execution and post-event analysis.</li><li>Minimum 3 years of experience in experiential marketing and event management.</li><li>Strong organizational skills with the ability to handle multiple complex projects under tight deadlines.</li><li>Proven ability to manage budgets efficiently with a focus on cost-effectiveness.</li><li>Excellent communication and interpersonal skills; proficient in MS Office.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs80,000.00 per monthWork Location: In person

Activations Manager

PEPLE PVT LTD

JOB DESCRIPTION:<ul><li>Develop strategy for the in-store brand activation elements that will bring the brand to life for greatest possible impact</li><li>Manage in-store project planning completely from inception to execution of all Oral Care Category brands, nationwide</li><li>Oversee schedule of the projects, track KPIs and direct execution from vendors</li><li>Analyze customer feedback to better enhance the overall brand experience through improvised direct customer interactions</li><li>Manage and execute events and sponsorships for Oral Care brands</li><li>Partner with the marketing team on various other elements of fulfilling on overall marketing strategy and execution</li><li>Develop and manage a pool of human resource related to oral care activations</li><li>Train and execute permanent BA programs, corporate CCs and HR related to oral care, including resource hiring, grooming development, monitoring and evaluation</li><li>Develop training material for BA programs and all oral care activations, nationwide</li><li>Handle and coordinate with vendors and liaise with procurement department</li><li>Uniform Ideas, Designing and production</li><li>Develop and implement SOPs pertaining to operations, permanent BA programs, nationwide</li><li>Ensure the implementation of all SOPs and plans are synergized nationwide</li><li>Conduct weekly market visits and monthly reporting and analysis of oral care in-store activations, across Pakistan</li></ul>Requirements:<ul><li>Educational Qualification: Graduate</li><li>Experience: 2 To 3 Years of relevant experience</li></ul>Job Type: Full-timeWork Location: In person

Medical Sales Representative - Lahore

AAM TECH HUB

OverviewWe are seeking an experienced and highly driven Marketing Manager to lead our on-ground brand presence and audience engagement strategies. This role is perfect for someone who thrives in traditional marketing channels, understands the art of real-world brand activation, and can create memorable brand experiences for diverse audiences&mdash;from energetic youth communities to high-level corporate stakeholders.Key Responsibilities<ul><li>Lead physical brand activation including kiosks, stalls, roadshows, pop-ups, and promotional events.</li><li>Strategically plan and execute on-ground engagement campaigns for youth, corporate, and key stakeholders.</li><li>Develop and manage creative event concepts that enhance brand visibility and recall.</li><li>Build strong relationships with partners, event organizers, institutions, and community leaders to expand brand reach.</li><li>Oversee logistics, vendor management, and quality control for all physical branding activities.</li><li>Monitor campaign performance, collect audience insights, and suggest improvements for future activations.</li><li>Ensure consistent brand messaging across all offline touch points.</li><li>Collaborate closely with marketing, creative, and business development teams to align physical branding with overall brand strategy.</li><li>Represent AAM Tech Hub as a BRAND REPRESENTATIVE at all events and activations.</li></ul>Qualifications &amp; Skills<ul><li>2 - 3 years of experience in traditional marketing, brand activations, or experiential marketing.</li><li>Strong networking skills and ability to build professional relationships with diverse audiences.</li><li>Excellent communication, presentation, and leadership skills.</li><li>Ability to manage multiple projects, and meet deadlines.</li><li>Creative thinker with a results-driven mindset.</li></ul>Location: Lahore Salary: Open (Commission/Percentage Based)Salary Structure: <ul><li>If 2-3 deals are completed in a month, you will receive 50% of your salary and 4% commission on each sale</li><li>If 5 deals are completed in a month, you will receive full salary as well as 4% commission against each sale</li><li>If 10 deals are completed in a month, you will receive full salary and 5% of commission each sale</li><li>In case more than 10 deals are completed, you will receive 1.5x of your full salary and 5% commission on your sales</li></ul>Type: In Person | Full-time | Senior Role Hiring: UrgentJob Type: Full-timePay: Rs50,000.00 - Rs70,000.06 per monthWork Location: In person

Sales Manager (Target Based Salary)

adm-Indicia

<div><h3 class="jobSectionHeader">Description</h3><div> 
At adm Indicia, we believe in creating new value. As a Senior Production Manager, you'll be a key player in delivering world-class production solutions that improve client marketing performance while reducing execution costs. This is a hands-on role that balances strategic thinking, client partnership, and production expertise &mdash; bringing brand activations to life across print, POS, and omnichannel campaigns. 
</div><div>You will lead the production of high-spend, high-impact projects, working directly with clients to deliver excellence, drive efficiencies, and support ongoing innovation. You&rsquo;ll also support and mentor other Production Managers, helping them grow while ensuring flawless project execution across the team.</div> 
<h3 class="jobSectionHeader">
Responsibilities 
</h3> 
<ul><li>Lead end-to-end production of complex and strategic marketing campaigns, including POS, print, and branded materials.</li>
<li>Work directly with clients to advise on production strategy, campaign execution, and continuous improvement opportunities.</li>
<li>Manage supplier relationships, timelines, budgets, and delivery to ensure high-quality output.</li>
<li>Collaborate cross-functionally with Client Services and other internal teams to align project goals with broader campaign objectives.</li>
<li>Proactively propose cost-saving, sustainability, and process improvement initiatives to clients.</li>
<li>Mentor and support Production Managers, helping to manage project traffic and workflow across the team.</li>
<li>Act as a point of escalation within the production delivery team, maintaining calm and clarity in high-pressure situations.</li></ul> 
<h3 class="jobSectionHeader">
Skills and Experience</h3> 
<ul>
<li>
2-3 years of experience in print/POS production or similar production management roles &mdash; ideally within a marketing, brand activation, or agency environment.</li>
<li>Solid project management skills and experience navigating large, strategic campaigns.</li>
<li>Strong understanding of production processes, supplier management, and omnichannel marketing.</li>
<li>Exceptional communication skills &mdash; clear, calm, and confident at all levels.</li>
<li>Fluent Arabic required (written and spoken).</li>
<li>Technically literate and comfortable using production systems and tech platforms.</li>
<li>Strong attention to detail and quality control mindset.</li>
<li>Confident working under pressure and managing shifting priorities.</li></ul> 
<h3 class="jobSectionHeader">
Equal Opportunities</h3><div> 
adm Indicia is proud to be an equal opportunity employer and is committed to creating a diverse environment. We recruit, employ, develop, compensate, and promote regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. Should you need any reasonable adjustments made to this application process, please don't hesitate to let us know.</div><div></div><h3 class="jobSectionHeader"> 
About adm-Indicia</h3><div>
As a next-generation brand activation agency, adm Indicia's purpose is to simplify our clients&rsquo; below-the-line marketing, build sustainable ROI and engage their customers across the path to purchase. Everything we do is optimised through leading strategic capability and actioned through executional excellence. 
 
We transform marketing compromise into a powerful co-promise, creating and activating meaningful brand experiences that drive ROI. Brands have had to juggle multiple agencies, struggle to see value in ever-increasing customer data, and deliver disconnected digital and physical experiences &ndash; just some of the compromise frustrating marketing for too long. With joined-up strategy, execution and seamless activation, our combined expertise means we can help brands deliver impact through every stage of the customer journey. 
 
Founded in 1992, we have a global footprint with 46 offices in 33 countries, allowing us to deliver local activation of global strategies for brands across the world. Recognized with a platinum rating by EcoVadis for sustainability, we are experts at identifying the most impactful and sustainable solutions for over 800 brands around the globe.</div></div>

Senior Production Manager - Dubai

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