brand activation manager

PepsiCo

<div>Overview:
<div>
**There is an internal slated candidate being considered for this position. However, all qualified candidates are encouraged to apply.</div><div></div><div> 
Lipton Ice Tea is the global No.1 RTD tea brand with over $3Bn in global turnover.</div><div>
AMESA is a priority growth cluster, with a current business of ~$80Mn and an ambition to double the business by 2028, driven by consumer shifts away from sugary carbonated drinks towards healthier alternatives and a clear JTBD to recruit new consumer &amp; develop the RTD tea category, by establishing Lipton Ice tea as a &ldquo;Better for you beverage&rdquo; vs other sugary drinks.</div><div>
Even within the Pepsico system, Lipton Ice tea is aligned as a priority to expend the portfolio.</div><div>
What makes the opportunity exciting? 
<ul><li>Ice Tea is a nascent category (&lt;2% of LRB) in AMESA, offering significant headroom for recruitment-led growth anchored on rapid acceleration of health and better-for-you consumer trends</li><li>Growing consumer shift from carbonated beverages to healthier alternatives
</li><li>Globally this region has strong Lipton brand equity from Hot Tea (+60% market share) provides a unique advantage, as the brand enjoys strong affinity and brand love.
</li><li>Lipton has an established GTM, with Pepsi bottling system, being small, it needs a disruptive and entrepreneurial approach to growth</li></ul></div><div>
The Brand Manager based in Dubai, plays a critical role in governing and deploying the brand growth agenda across region&rsquo;s multi-market, multi-bottler ecosystem (17+ bottlers)and leading brand activations to drive performance. 
Specifically, this includes:
 
<ul><li>Accountable for regional brand Seed strategy deployment and execution leadership across AMESA</li><li>Support the Marketing Managers on developing integrated brand communication for the region
</li><li>Own regional A&amp;M budget tracking and governance across AMESA</li><li>Project leadership and ownership of regional brand activation initiatives &amp; innovation deployment
</li><li>Develop &amp; deploy E-com &amp; AFH (Away from home) channel activation and communication programs</li><li>Packaging Development &amp; implementation of 2D changes across markets</li><li>Business Performance Tracking &amp; Continuous Optimization</li></ul></div>
Responsibilities:
<div>
The role works in close partnership with the AMESA Marketing Director and with regional marketing managers, regional Insights and country franchise managers to drive implementation of the marketing plans.</div><div>
Specific activities include:</div><ul><li>Regional Brand Seed Strategy Deployment</li></ul>
o Deploy the Lipton Ice Tea Seed Strategy across AMESA, ensuring brand consistency with local relevance in line with the JTBT 
o Translate strategy into clear, executable briefs and toolkits and act as the regional brand guardian. 
o Lead the white-space agenda by advancing the seed strategy with clearly defined Job-to-Be-Done (JTBD) to recruit new consumers, accelerate RTD tea category development and scale the business by leveraging best practices from priority cluster geographies.<ul><li>Support the Marketing Managers on developing integrated brand plans &amp; communication for the region
</li></ul>o Partner with Marketing Managers on integrated brand communication, from planning to in-market rollout. 
o Co-own the Annual Operating Plan (AOP) &amp; JBP (Joint Business Planning) with Marketing Managers end-to-end, from planning, cross-functional alignment, deployment and in-year sharpening by systematically integrating learnings from prior years. 
o Enable leading-edge digital and creator deployment and drive speed to market through cross functional coordination. 
o Drive post-launch evaluations across key initiatives, synthesizing performance, insights and gaps into holistic, actionable learnings for the broader business.<ul><li>Own A&amp;M Governance &amp; Budget tracking Quarterly</li></ul>
o Own regional A&amp;M tracking and governance across AMESA. 
o Partner with marketing managers to prioritise spends and track phasing, flagging risks and deviations early.<ul><li>Project leadership and ownership of regional brand activation initiatives &amp; innovation deployment
</li></ul>o Lead regional innovation and activation deployment, from adaptation to launch execution. 
o Develop activation toolkits and best-practice playbooks for consistent market rollout. 
o Develop and deploy brand activation plans aligned to AOP calendars, leading sampling and on-ground consumer engagement and scaling impact through structured learning transfer across the cluster and continuous process optimization.<ul><li>Develop &amp; deploy E-com &amp; AFH (Away from home) channel activation and communication programs</li></ul>
o Lead development and deployment of E-commerce and AFH strategies across AMESA 
o Work closely with franchise team to build channel-specific propositions and activation models 
o Build channel-specific activation models and unlock new consumption occasions.<ul><li>Digital, Social &amp; Creator Ecosystem deployment</li></ul>
o Own regional social media deployment and creator strategy for Lipton Ice Tea. 
o Ensure high-quality, locally relevant, performance-driven content through market and agency partnerships. 
o Bring forth the best practices with key learnings across markets and create a tracking dashboard liaising with the agencies.<ul><li>Packaging Development &amp; implementation of 2D changes across markets</li></ul>
o Lead end-to-end management of 2D packaging changes across AMESA. 
o Act as regional interface across Global, R&amp;D, Supply Chain, Legal, and markets to ensure on-time delivery.<ul><li>Drive alignments &amp; implement plans with Bottling partners (19+ Bottlers)</li></ul>
o Leading discussions with Bottling team, to ensure alignment and deployment of POSM toolkits across markets
 
o Drive alignment through strong influence, clarity of direction and structured engagement<ul><li>Performance Tracking &amp; Continuous Optimization</li></ul>
o Market Penetration: Monitor market penetration, brand performance and campaign impact in middle east markets, ensuring continuous growth. 
o Business performance snapshot: Own business performance snapshots through monthly deep dives on the top 3-4 markets in the cluster, analysing the 6Ps, identifying efficiency gaps and defining clear, action oriented interventions to improve market performance. 
o Best Practices: Build and share best practices to scale white space market success across other priority regions.
Qualifications:
<div>
Person Profile</div><div>
Business &amp; Functional Skills 
<ul><li>Strategic Marketing Expertise: Proven track record in executing strategic marketing plans that drive growth in new and underdeveloped markets.</li><li>Business Acumen: A strategic thinker with a deep understanding of the 3 C&rsquo;s (Consumer, Customer, Competition), trends, practices, information, and insights impacting the business, enabling sound decisions to be made.</li><li>Execution Excellence: Balance of strategic vision and hands-on execution support, ensuring marketing initiatives drive business impact.</li><li>Demonstrated capability in budget management, innovation deployment, packaging execution and digital marketing.</li><li>Data-Driven: Consumer and data savvy &ndash; everything we do is led by insights and data. You must be obsessed with it!</li><li>Cross-Functional Collaboration: Skillful at navigating a complex, matrix organization to drive clarity, alignment, and accountability across global, regional, and local teams.</li><li>Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders and lead projects independently</li></ul></div><div>
Key Competencies
 
<ul><li>Exceptional project leadership management with experience leading agile teams in a fast-paced environment and managing multiple, competing priorities simultaneously.</li><li>Active listener - considering the perspective of others, activating the right plan based on holistic understanding of the business challenge and business needs.</li><li>Curious connector - ability to connect the dots across people, projects and partners, creating new opportunities for innovative collaboration that enables successful activation of digital brand strategies.</li><li>Commercially minded - able to identify opportunities and deliver business results through digital</li><li>Team-worker - proactive networking across a complex organizational hierarchy</li><li>Resilient and influential - thriving on challenge, bringing colleagues along on the journey</li><li>Strong communicator - Superior verbal and written communications skills with extreme attention to detail</li><li>Tenacity and sense of urgency - the ability to make things happen quickly with large, less nimble partners and/or teams. Ability to perform in ambiguity and uncertainty</li></ul></div><div>
Main interactions: 
<ul><li>Reporting into the Marketing Director
</li><li>Supporting Marketing Managers
</li><li>Pepsi Inter /Pepsi Bottlers &amp; Marketing teams</li><li>Regional Leadership Team (brand agenda and innovation)</li><li>Lead Creative Agency and other agencies for digital, adaptation, activation etc.</li><li>Regional R&amp;D, Franchise, Supply chain &amp; cross functional stakeholders</li></ul></div></div>

Brand Manager, Lipton Ice Tea

University Partners

<div>University Partners is a fast-growing student housing company focused on delivering standout communities and unforgettable resident experiences. We move quickly, think creatively, and empower our teams to bring bold ideas to life.
Overview 
We&rsquo;re looking for a bold, creative Brand Manager to bring our new development portfolio to life and elevate the branding of our current communities. This role is ideal for someone who loves a fast-moving, hands-on environment and isn&rsquo;t afraid to experiment. From designing promo and print materials to traveling onsite for brand activations, you&rsquo;ll play a key role in making our properties fun, memorable, and trend-setting. 
Key Responsibilities
Design &amp; Creative Development<ul><li>
Create promotional and onsite branding materials that elevate each property&rsquo;s unique identity.</li><li>
Translate brand concepts into standout visuals in the competitive student housing landscape.</li><li>
Maintain strong brand consistency across all creative work.</li><li>
Develop graphics for leasing campaigns, event promotion, campus ads, digital content, and more.</li><li>
Build brand guides that capture each community&rsquo;s personality, voice, aesthetic, and visual direction.</li></ul>
Brand Activations &amp; Event Marketing<ul><li>
Plan and execute onsite brand activations for new developments, grand openings, and major resident events.</li><li>
Manage vendor coordination, ensuring high-quality execution.</li><li>
Ensure events are memorable and photo-friendly.</li><li>
Travel to properties to lead onsite branding installations and activations.</li><li>
Integrate leasing initiatives into events to support full-funnel results.</li></ul>
New Development Portfolio Support<ul><li>
Partner with development and marketing teams to concept, design, and launch brand identities for new communities.</li><li>
Create activation toolkits, including signage packages and promotional materials.</li><li>
Differentiate each property with creative, experience-driven touchpoints.</li><li>
Build strong relationships with campus leaders, student organizations, local businesses, and community partners.</li><li>
Lead owner and partner calls, providing updates and showcasing progress.</li><li>
Track and report activation results to guide future decisions and highlight impact.</li></ul>
Team Collaboration &amp; Innovation<ul><li>
Collaborate within a high-performing marketing team and jump in where needed to keep initiatives moving.</li><li>
Explore and implement innovative marketing tactics and creative approaches.</li><li>
Bring thoughtful ideas to brainstorming sessions and confidently pitch concepts to leadership.</li></ul>
Brand Strategy Execution<ul><li>
Support the development and implementation of brand guidelines across platforms and properties.</li><li>
Track and measure the success of brand activations to refine future campaigns.</li><li>
Stay current on design, branding, and experiential marketing trends, applying them in fresh, relevant ways.</li></ul>
Qualifications<ul><li>
7+ years of experience in marketing, branding, event management, or design.</li><li>
Experience managing a team.</li><li>
Student housing or multifamily experience strongly preferred.</li><li>
Strong design skills (Adobe Creative Suite or similar).</li><li>
Proven experience in event coordination, brand activations, or experiential marketing.</li><li>
Creative problem-solver who thrives in small, collaborative teams.</li><li>
Willing to travel for onsite activations.</li><li>
Comfortable diving into new challenges and rolling up your sleeves.</li></ul>
Who You Are 
You&rsquo;re a creative thinker and a doer. You bring ideas to life through design, activations, and memorable onsite experiences. You work well in a flexible, collaborative environment and love seeing a brand fully come alive. 
 
If you&rsquo;re excited to build brands that students actually talk about, we&rsquo;d love to meet you. Apply today and help shape the next generation of standout communities. 

J3VYyu4rwB</div>

Marketing Brand Manager

Qatar Airways

<div>
 Job title
 
 
 Brand Marketing Specialist
 
 
 Ref #
 
 
 232109
 
 
 Location
 
 
 Qatar - Doha
 
 
 Job family
 
 
 Corporate &amp; Commercial
 
 
 <ul>
 <li>
 Closing date: 05-Mar-2026
 
 
 </li>
 </ul>
 
 
 About The Role
 
 
 
 
 The Brand Marketing Specialist is responsible for leading the coordination and execution of brand deployments and campaigns to maximize revenue through increased product sales
 
 
 
 Key Accountabilities Include, But Are Not Limited To:
 
 
 
 <ul>
 <li>
 Develop and execute comprehensive brand marketing strategies that align with the company objectives and brand identity to achieve the company business objectives
 </li>
 <li>
 Collaborate closely with procurement, space planning, operations, and visual merchandising teams to align marketing campaign and assist in achievement of annual budgets
 </li>
 <li>
 Coordinate the deployment of brand activations and campaigns across various channels, including retail, digital, events, and more to maximize sales,
 </li>
 <li>
 Collaborate with internal teams and external partners to ensure seamless execution of brand initiatives
 </li>
 <li>
 Discuss marketing initiatives and build strong relationships with partners and stakeholders, provide support whenever required to ensure high level of instore executions and stakeholder satisfaction, maximize collaboration and achieve mutual goals.
 </li>
 <li>
 Oversee the creation and optimization of trade marketing assets for brand partners, including marketing materials, promotional content, and merchandise to maximize sales.
 </li>
 <li>
 Monitor our brand partners performance and consumer engagement to measure effectiveness and identify opportunities for improvements.
 </li>
 <li>
 Provide Line Manager with detailed weekly reports related to brand efforts including, but not limited to, business trends, brand partner needs, problems, interests, competitive activities, assisting in developing all new marketing activities and initiative to bridge revenue gaps,
 </li>
 <li>
 Use design skills to prepare mock-up of new ideas and media proposals to deploy all promotions and campaigns and generate more sales,
 </li>
 <li>
 Liaise with our brand partners Media and Creative teams in order to optimize the brand exposure and benefit thereof.
 
 
 </li>
 </ul>
 
 Be part of an extraordinary story
 
 
 
 Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You&rsquo;ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.
 
 
 Join us as we dare to achieve what&rsquo;s never been done before.
 
 
 
 Qualifications
 
 
 
 
 About you
 
 
 
 
 The Successful Candidate Will Have The Following Qualifications:
 
 
 
 <ul>
 <li>
 High School Qualification / Vocational Qualification /Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 5 years of job-related experience
 </li>
 <li>
 Bachelor's Degree or Equivalent with Minimum 4 years of job-related experience
 
 
 </li>
 </ul>
 
 Job-specific Skills &amp; Experience:
 
 
 
 <ul>
 <li>
 Proficiency in data analysis tools, like Excel, SQL, Python, R, SPSS, SAS, Tableau Power Bl Mat lotlib Seaborn Plotl and D3.'s
 </li>
 <li>
 Manage complex projects in a timely manner and within the allocated budget. Must be able to coordinate with the various stakeholders and resolve problems that arise along the way.
 </li>
 <li>
 Successful track record in creating and executing effective brand activation and promotional campaigns
 </li>
 <li>
 Excellent exposure in B2B and B2C marketing activities
 </li>
 <li>
 Proven track record of successfully coordinating brand activations and campaigns, with strong retail activation and 360 coordination skills,
 </li>
 <li>
 Knowledge of trade marketing along with Keen interest in the travel Industry and a strong inclination towards retail and brand management.
 
 
 </li>
 </ul>
 
 
 About Qatar Airways Group
 
 
 
 
 Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We&rsquo;ve grown fast, broken records and set trends that others follow. We don&rsquo;t slow down by the fear of failure. Instead, we dare to achieve what&rsquo;s never been done before. So whether you&rsquo;re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.
 
 
 Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
 
 
 
 
 About Qatar Airways Group
 
 
 
 
 Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We&rsquo;ve grown fast, broken records and set trends that others follow. We don&rsquo;t slow down by the fear of failure. Instead, we dare to achieve what&rsquo;s never been done before.
 
 
 So whether you&rsquo;re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
 
 
 https://aa115.taleo.net/careersection/QA_External_CS/jobapply.ftl?lang=en&amp;job=232109
</div>

Brand Marketing Specialist

Unilever

<div>
 Unilever is currently hiring for an
 
 Assistant Brand Manager - OMO
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to:
 
 Brand Manager - OMO
 
 
 
 Scope:
 
 Turkey
 
 
 
 Location:
 
 Umraniye
 
 
 
 Terms &amp; Conditions:
 
 Full Time
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.
 
 
 Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 As the Assistant Brand Manager &ndash; Domestos, you will be responsible for:
 
 
 <ul>
 <li>
 Responsible for the Domestos portfolio and driving competitive growth &amp; profitability targets.
 </li>
 <li>
 Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
 </li>
 <li>
 Collaborating with agency partners and the global team to ensure Domestos remains desirable through outstanding brand communication and activations.
 </li>
 <li>
 Managing the marketing budget to ensure consistent, relevant brand saliency.
 </li>
 <li>
 Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
 </li>
 <li>
 Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
 </li>
 <li>
 Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
 </li>
 <li>
 Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
 </li>
 <li>
 Co-leading the P&amp;L of Domestos.
 </li>
 <li>
 Supporting other category-wide initiatives within Home Care.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 
 <ul>
 <li>
 University degree in a related field.
 </li>
 <li>
 2-4 years of relevant marketing experience, must in FMCG.
 </li>
 <li>
 Experience in campaign crafting &amp; portfolio design
 </li>
 <li>
 Fluency in Turkish and English
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Strong marketing skills in brand building and performance analysis.
 </li>
 <li>
 Rigor and adaptability to thrive in a complex environment with numerous opportunities.
 </li>
 <li>
 A personal drive to succeed, guided by a strong inner game.
 </li>
 <li>
 Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.
 </li>
 <li>
 A high-growth mindset with a strong passion for consumers, shoppers, and customers.
 </li>
 <li>
 Expertise in communication channel management, delivering cost-effective, integrated brand communication.
 </li>
 <li>
 Savvy in media, particularly digital marketing, with strong know-how.
 </li>
 <li>
 Excellent collaboration and Positivity.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Brand Manager - Omo

Jeeter - a DreamFields Brand

<div><div><div>Job Title: 
Manager, License Market Field and Community Marketing 
</div> 
<div>Department: 
Marketing</div><div> 
Master Department: 
Marketing</div><div> 
Report to: 
Regional Marketing Manager</div><div> 
Effective Date: 
January 28, 2026</div><div> 
FLSA Exempt Status: 
Exempt</div> 
</div>
Company Overview:
DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.
Job Summary:
The Field MarketingCommunity Manager is a dual-focus leadership role responsible for driving the state's holistic marketing strategy. This individual will oversee the operational management of the field team (hiring, budgets, and sales alignment) while simultaneously serving as the primary bridge to the budtender community through the execution of Jeeter University.
You will lead the planning and budgeting for state-wide activations, manage and mentor the field marketing team, and ensure that every interaction-from in-store activations to educational &quot;Social Hours&quot; reflects Jeeter's high standards. This role requires a proactive leader who can balance high-level strategy and data analysis with hands-on community engagement and brand education..
Duties/Responsibilities:<ul><li>
Lead the state's field marketing team, providing daily direction, support, and mentorship.</li><li>
Manage the full lifecycle of staffing, including hiring, onboarding, training, and initial 90-day support for new hires.</li><li>
Conduct performance evaluations, regular team meetings to align goals, and make staffing recommendations (including promotions and terminations).</li><li>
Create, refine, and enforce Standard Operating Procedures (SOPs) for field visits, Jeeter University events, and Social Hours to ensure consistency and operational efficiency.</li><li>
Lead the planning and execution of all Jeeter University education programs, serving as the subject matter expert on current and upcoming product standards, brand storytelling, and go-to-market priorities. Ensure education efforts are directly tied to improving in-store advocacy, visibility, and sell-through.</li><li>
Own the execution of in-market field programs consisting of Hook Up Days, Social Hours, and community activations. Ensure all activations are executed to brand standards, aligned with quarterly KPIs, and optimized for consumer engagement, budtender impact, and retail performance.</li><li>
Partner closely with our VM, Sales and Field teams to drive best-in-class visual merchandising execution. Align with accounts on the placement, installation, and maintenance of Jeeter-branded displays, shelf space, and point-of-sale assets, and provide clear direction on VM standards to elevate retail presence and shoppability.</li><li>
Organize and host budtender Social Hours, awards programs, and apparel giveaways designed to build brand loyalty, strengthen community relationships, and reinforce Jeeter's premium positioning within key retail partners.</li><li>
Develop and manage state-specific budtender VIP and ambassador initiatives, recruiting and nurturing high-impact advocates within dispensaries to participate in Jeeter's community, education, and activation programs.</li><li>
Act as the voice of the market by monitoring local trends, competitive activity, and retail execution opportunities. Translate insights from the field into actionable recommendations for Sales, Marketing, and leadership to continuously improve programs and in-store execution.</li><li>
Oversee the entire state marketing budget, ensuring efficient resource allocation for both general field operations and community events.</li><li>
Approve and track field team expenses (travel, accommodations) and maintain company credit card usage compliance.</li><li>
Create and manage specific budgets for Jeeter University and events, focusing on cost-effectiveness and maximizing Return on Investment (ROI).</li><li>
Collaborate with Sales Regionals to develop marketing strategies that support revenue goals, promotional efforts, and product sell-through rates.</li><li>
Monitor field activities to identify wins, losses, and areas for improvement. Create and manage surveys for budtender campaigns to gather performance data.</li><li>
Provide weekly reports to the Regional Marketing Manager and Sales Managers covering:<ul><li>
KPI performance and impact of field activities.</li><li>
In-store experience metrics and contract status.</li><li>
Jeeter University/Event engagement metrics.</li><li>
Budget updates, asset inventory, and resource requests.</li></ul></li><li>
Collaborate with the product development team monthly to stay informed about product roadmaps and ensure the field team is educated on new SKUs.</li><li>
Work closely with the Warehouse Manager to ensure the timely distribution of marketing assets and event materials.</li></ul>
Required Skills/Abilities:<ul><li>
Demonstrated experience managing budgets, tracking expenses, and allocating resources in a fast-paced environment.</li><li>
Outstanding interpersonal skills with the ability to engage stakeholders at all levels (from budtenders to executive leadership).</li><li>
Highly proficient with Microsoft Excel, Asana, and other project management tools for tracking and reporting.</li><li>
Ability to adapt quickly to changing market conditions and prioritize multiple projects simultaneously.</li></ul>
Education and Experience:<ul><li>
Bachelor's degree in marketing, Mass Communications, Business Administration, or a related field is preferred.</li><li>
4+ years of team management experience, including hiring, training, and supervising field or community teams.</li><li>
4+ years of experience in field marketing, brand activation, and event planning, with a proven track record of executing successful community initiatives.</li><li>
Experience in the cannabis industry or similar regulated sectors is highly preferred.</li></ul>
Physical Requirements:<ul><li>
Ability to sit and work at a computer for extended periods.
</li><li>Capable of repetitive hand and arm motions as well as extended periods of typing.</li><li>
Capable of looking at a screen for extended periods or entire shifts.
</li><li>Some travel may be required to attend cross-functional team meetings or support product launch events.</li></ul>
Work Schedule (Exempt):
This is a full-time, exempt position. The role requires the flexibility to work the hours necessary to meet business needs, which may include extended hours, weekends, and holidays. Work schedules and expectations may be adjusted based on operational priorities and organizational demands.
Allergen Info:
Positions in our production facilities may lead to regular exposure to cannabis plant material, dust, and other potential allergens. Individuals with sensitivity to pollen, molds, or strong odors may experience discomfort. Appropriate personal protective equipment (PPE) is provided and required.
EEOC:
DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.</div>

Field and Community Marketing Manager

Mondelēz International

<div>
 
 Job Description
 
 
 
 
 Are You Ready to Make It Happen at Mondel&emacr;z International?
 
 
 
 
 Join our Mission to Lead the Future of Snacking. Make It With Pride.
 
 
 
 Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
 
 
 
 How You Will Contribute
 
 
 
 You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
 
 
 
 What You Will Bring
 
 
 
 A desire to drive your future and accelerate your career and the following experience and knowledge:
 
 
 <ul>
 <li>
 Delivering results
 </li>
 <li>
 Marketing preferably in the fast-moving consumer goods sector
 </li>
 <li>
 Our brands and business with a clear understanding of our consumers
 </li>
 <li>
 Delivering results autonomously and influencing stakeholders
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 Analytical skills and a creative mindset&mdash;a balance of commercial and strategic acumen
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 Presenting a story in an inspiring and convincing manner
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 Project management from design to completion with an action orientation
 
 
 
 </li>
 </ul>
 
 More About This Role
 
 
 
 
 What you need to know about this position:
 
 
 
 This role is part of regional Equity &amp; Innovation marketing organization within Mondelez International MENAP (Middle East, North Africa &amp; Pakistan) region. It is for Gum &amp; Candy category (Trident, Clorets &amp; Halls as key brands) for all MENAP markets, reporting to the GCBM E&amp;I regional lead.
 
 
 
 What extra ingredients you will bring:
 
 
 
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 Lead, develop and drive regional multi-year equity &amp; innovation agenda that aligns with brand growth strategy for the key brands responsible for.
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 In partnership with local marketing teams, you will define and deliver plans on core brand equity communication and to strengthen brand portfolio through innovation and renovation.
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 Work cross-functionally with peer internal workgroups and in partnership with creative &amp; media agencies to deliver brand campaigns and innovation strategy that drive sustainable growth &amp; brand equity.
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 Act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development.
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 Manage the process of identifying innovation opportunities from pre-launch of business proposition to bringing successful innovation into market, in addition to helping develop brand strategy &amp; working on communication campaigns.
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 Partner with and influence creative and media agencies to drive breakthrough communication strategy
 
 
 
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 </ul>
 
 Education / Certifications:
 
 
 
 Preferably master&rsquo;s degree in marketing or equivalent, or min. bachelor&rsquo;s degree in management
 
 
 
 Job specific requirements:
 
 
 
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 Preferably 4-6 years of Consumer marketing, brand-building and/or brand-activation experience.
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 Ability to manage multi-brand / multi-country with agility and growth mindset.
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 Strong leadership to influence direct teams and core stakeholders, especially remotely.
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 Consumer Centric thinking, with a digital first mindset.
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 Effective communication (verbal and writing), and strong presentation skills.
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 Ability to work cross-functionally across internal &amp; external stakeholders and multi-functions.
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 Analytical and creative skills - a balance of commercial and strategic acumen.
 
 
 
 </li>
 </ul>
 
 Travel requirements:
 
 
 
 As per business requirements
 
 
 
 Work schedule:
 
 
 
 Full-Time
 
 
 No Relocation support available
 
 
 
 Business Unit Summary
 
 
 
 Mondel&emacr;z International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
 
 
 Mondel&emacr;z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
 
 
 
 Job Type
 
 
 
 Regular
 
 
 Brand &amp; Portfolio Management
 
 
 Marketing
</div>

Brand Manager E&I, Gum & Candy, MENAP

Froneri Egypt

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 About the Company
 
 :
 
 
 
 
 
 
 The Froneri Way:
 
 
 
 At Froneri, we are driven by a passion for ice cream, striving to become the world's leading ice cream company for consumers, customers, and employees. Our commitment to excellence and efficiency is reflected in our operations across 25 countries, where we hold the No.1 or No.2 position in the majority of markets we serve.
 
 
 
 
 
 
 Visionary Leadership and Global Influence
 
 :
 
 
 Guided by our vision to be the best in the industry, we focus on innovation and quality to drive growth in premium ice cream snacking. Our strategic pillars&mdash;selling more, buying better, and taking costs out&mdash;ensure we deliver optimal quality at competitive levels, enhancing our global presence and regional impact.
 
 
 
 
 
 
 Investing in Our Team and Society
 
 :
 
 
 We believe in the power of a strong culture that places people at the heart of everything we do. Our 15,000+ employees worldwide live and breathe ice cream, continually pursuing new ideas to deliver the best experience to our consumers. We are dedicated to focusing our Environmental, Social, and Governance (ESG) efforts by setting ambitious short and mid-term targets, reflecting our commitment to our people and communities.
 
 
 
 
 
 
 Commitment to Diversity and Inclusion
 
 :
 
 
 At Froneri, we are focused, passionate, and entrepreneurial. We believe that diversity and inclusion are integral to our success, fostering a workplace where every individual's unique perspective is valued and contributes to our collective achievements. These sections encapsulate Froneri's identity, leadership vision, dedication to its people and communities, and commitment to diversity and inclusion.
 
 
 
 
 
 
 Job Summary:
 
 
 
 Bring our ice cream brand to life through unforgettable activations and events! This role is all about creating experiences that delight consumers and strengthen brand love. From planning and budgeting to coordinating logistics and vendors, you&rsquo;ll ensure every detail is perfect. You&rsquo;ll design immersive moments that drive product trials, boost visibility, and make our brand the star of the show&mdash;whether through in-store promotions, eye-catching visual merchandising, or creative experiential marketing. After the fun, you&rsquo;ll dive into reporting and analysis to measure success and keep improving. Collaboration is key, so you&rsquo;ll work closely with partners, vendors, and stakeholders to deliver activations that are as smooth and satisfying as our ice cream.
 
 
 
 
 
 
 Key Responsibilities:
 
 
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 Project Management:
 
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 Plan and oversee all aspects of event and activation production, including timelines, budgeting, and resource allocation, ensuring successful delivery on time and within budget.
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 Logistics and Operations:
 
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 Coordinate venue selection, setup, transportation, equipment, and vendor relationships to guarantee smooth operations.
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 On-site Execution:
 
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 Supervise events during execution, ensuring flawless operations and exceptional consumer experience.
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 Brand and Strategy:
 
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 Develop and implement creative strategies to boost brand visibility, drive product trials, and connect with target audiences through immersive experiences, including in-store promotions and visual merchandising.
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 Reporting and Analysis:
 
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 Collect event data, prepare post-event reports, and track expenses to evaluate performance and ROI.
 </li>
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 Client and Partner Management:
 
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 Build and maintain strong relationships with clients, vendors, and stakeholders to ensure collaboration and long-term success.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Event Management, or a related field.
 </li>
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 3&ndash;5 years of experience in event management, brand activations, or marketing within FMCG or a similar industry. Experience in food or ice cream category is a plus.
 </li>
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 Strong project management and organizational skills.
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 Proficiency in MS Office and event management tools.
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 Knowledge of budgeting and cost control.
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 </ul>
 
 
</div>

Event Management Specialist

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