brand manager

Institute of Performance Management

Brand Manager &ndash; Luxury Fashion BrandLocation: Lahore Industry: Fashion / Bridal &amp; Groom Wear Salary: PKR 250,000 &ndash; 300,000 (Extensive travel Required)Job Description: We are seeking an experienced Brand Manager to lead brand strategy, positioning, and growth for a top-notch luxury fashion brand specializing in bridal and groom wear.Key Responsibilities:<ul><li>Maintain and develop a strong, premium brand image</li><li>Manage the brand&rsquo;s social media presence and content strategy</li><li>Plan and coordinate photo/video shoots with creative teams</li><li>Strategically position the brand across relevant markets and platforms</li><li>Oversee sales and marketing initiatives to drive growth and performance</li><li>Collaborate with sales, design, and production teams to ensure brand consistency</li></ul>Requirements:<ul><li>MBA in Marketing or a related field (preferred)</li><li>Proven experience in luxury fashion / apparel brands (mandatory)</li><li>Strong understanding of branding, social media, marketing, and sales strategies</li><li>Smart, confident, and brand-driven personality</li><li>Ability to manage multiple projects and travel as required</li></ul>Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthApplication Question(s):<ul><li>Do you have hands-on experience working with a luxury fashion brand (bridal, couture, or premium apparel)?</li></ul>Experience:<ul><li> work experience in a luxury fashion or apparel brand: 3 years (Required)</li></ul>Willingness to travel:<ul><li>75% (Preferred)</li></ul>Work Location: In person

Brand Manager

Afnan Perfumes

<div>
 
 
 Designation:
 
 Brand Manager
 
 
 
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 Location:
 
 Ajman
 
 
 
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 Role Overview
 
 
 
 The Brand Manager will be responsible for developing, implementing, and managing global brand strategies. This role focuses on building strong brand equity, ensuring consistent brand identity across international markets, and supporting worldwide distributors. The ideal candidate has deep experience in luxury/perfume/cosmetics/personal care product markets, strong creativity, commercial acumen, and a global mindset.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop and execute long-term brand strategies aligned with company objectives and global market trends.
 </li>
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 Define brand positioning, messaging, and go-to-market strategies for new and existing fragrance lines.
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 Analyze global fragrance trends, consumer behavior, and competitor activities to guide product development and brand direction.
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 </ul>
 
 
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 Product Development &amp; Lifecycle Management
 
 
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 Collaborate with R&amp;D, packaging, and design teams to create new products and limited editions for exclusive markets.
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 Support concept creation, packaging development, naming, and storytelling for all fragrance launches.
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 Oversee product lifecycle from launch to phase-out, ensuring alignment with market needs.
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 </ul>
 
 
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 Marketing Campaigns &amp; Global Communication
 
 
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 Create integrated marketing plans, in collaboration with the marketing team, covering digital, print, PR, influencer partnerships, and activation.
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 Develop and maintain comprehensive brand guidelines, ensuring consistent implementation across all distributor and retail partners worldwide.
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 coordinate annual and quarterly marketing calendar planning to align product launches, promotional campaigns, and global market activities for seamless execution.
 </li>
 </ul>
 
 
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 Distributor &amp; Market Support
 
 
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 Coordinate with international distributors to provide marketing assets, training, and launch strategies.
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 Evaluate distributor performance and support growth strategies in key markets.
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 Conduct regular market visits to understand local consumer preferences and retail environments.
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 </ul>
 
 
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 Sales Collaboration
 
 
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 Work closely with the sales team to support revenue targets, pricing strategies, and promotional plans.
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 Provide sales forecasts for new launches and core lines.
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 Monitor brand performance via sell-in, sell-out, and market share data.
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 </ul>
 
 
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 Budget Management
 
 
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 Develop and manage brand budgets, ensuring cost-effective spending and ROI optimization.
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 Track expenditure for campaigns and initiatives globally.
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 </ul>
 
 
 
 
 
 Requirement
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field (Master&rsquo;s preferred).
 </li>
 <li>
 5&ndash;8 years of brand management experience, preferably in perfumes, cosmetics, luxury goods, or FMCG sectors.
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 <li>
 Experience working with global markets and distributor-led business models.
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 Strong understanding of fragrance industry dynamics, trends, and consumer insights.
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 <li>
 Exceptional communication, and project management skills.
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 <li>
 Proficiency in market analysis, branding tools, and digital marketing.
 </li>
 <li>
 Ability to travel internationally as needed.
 </li>
 </ul>
</div>

HealthKart

<div>
 
 
 About the Role
 
 :We are seeking a dynamic and passionate Brand Manager to lead new product development (NPD), product scaling, and brand growth in the D2C space. The ideal candidate is not only analytical and creative but also enthusiastic about building products, exploring new markets, and embracing challenges that come with scaling consumer brands. This role requires someone with an entrepreneurial mindset, a drive to innovate, and the ability to turn insights into impactful strategies.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop and implement brand strategies to enhance awareness, recall, and brand equity.
 </li>
 <li>
 Conduct market, category, and consumer research to identify new brand and product opportunities.
 </li>
 <li>
 Maintain consistent brand messaging across all online and offline touchpoints.
 </li>
 </ul>
 
 
 Product &amp; Category Marketing + Scaling
 
 
 <ul>
 <li>
 Lead product scaling initiatives across D2C channels, marketplaces, and offline retail (if applicable).
 </li>
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 Work closely with product, supply chain, and growth teams to forecast demand, optimize visibility, and improve product adoption.
 </li>
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 Plan and execute launch strategies for new products, including GTM, positioning, packaging inputs, and communication frameworks.
 </li>
 <li>
 Analyze product performance, customer feedback, and competition to drive continuous improvement and scale product revenue.
 </li>
 </ul>
 
 
 Campaign &amp; Content Management
 
 
 <ul>
 <li>
 Plan and execute 360&deg; brand campaigns across digital, social, influencer, and performance channels.
 </li>
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 Coordinate with internal teams and agencies to deliver creatives, videos, photoshoots, and storytelling-driven content.
 </li>
 <li>
 Oversee social media strategy, content planning, and engagement metrics.
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 3-8+ years of experience in Brand Management / Marketing (D2C industry preferred).
 </li>
 <li>
 Strong exposure to NPD and product scaling.
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 <li>
 Excellent analytical, stakeholder management, strategic, and execution skills.
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 Experience in managing digital channels, social media, and performance marketing.
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 Creative mindset with strong problem-solving abilities.
 </li>
 <li>
 MBA/PGDM in Marketing or related field (preferred).
 </li>
 <li>
 Interest &amp; Involvement in fitness &amp; wellness would be a huge plus .
 </li>
 </ul>
 
 
</div>

Nornament Designers Pvt Ltd

Brand Manager Job DescriptionJob Summary:We are seeking a dynamic and strategic Brand Manager to lead our brand-building initiatives. The ideal candidate will develop and execute marketing strategies, manage brand equity, and drive customer engagement to maximize brand awareness and profitability.Key Responsibilities:Brand Strategy &amp; Development:Develop and implement brand strategies to enhance market presence and customer engagement.Define brand positioning, value proposition, and key messaging.Conduct competitive analysis to identify opportunities for differentiation.Marketing &amp; Campaigns:Plan and execute multi-channel marketing campaigns (digital, social media, print, and events).Work with creative teams to develop compelling branding materials and advertisements.Collaborate with agencies, influencers, and media partners for brand promotion.Product &amp; Market Analysis:Conduct market research to understand consumer behavior, trends, and brand perception.Analyze sales data, campaign performance, and ROI to optimize branding efforts.Monitor competitor activities and industry trends.Cross-functional Collaboration:Work closely with sales, product development, and design teams to ensure brand alignment.Develop marketing partnerships and collaborations to strengthen brand visibility.Manage relationships with key stakeholders, including customers, partners, and vendors.Budget &amp; Performance Management:Oversee the branding budget and ensure cost-effective marketing initiatives.Track key brand performance metrics (brand awareness, engagement).Provide insights and recommendations for continuous brand growth.Job Type: Full-timePay: ₹800,000.00 - ₹1,200,000.00 per yearBenefits:<ul><li>Cell phone reimbursement</li><li>Leave encashment</li><li>Paid sick time</li></ul>Work Location: In person

IPSEN

<div>Dysport Brand Manager will be the central driver for developing and executing the annual strategic and tactical marketing plan to maximize the growth of the Dysport brand in Across the Kingdom.
This role requires independent problem-solving and is the single accountable person for driving brand performance. The role achieves this by creating compelling campaigns, Healthcare Professional (HCP) engagement training programs, and robust digital strategies, ensuring all activities are fully aligned with global strategy and local regulatory requirements.<ul><li>
Strategic Marketing Planning: Develop, implement, and monitor the annual operational plan (AOP) for Dysport, including market analysis, competitive positioning, forecasting, and budgeting.</li><li>
Campaign Execution: Lead the creation and execution of professional marketing materials, digital assets, and integrated multi-channel campaigns for HCPs and Key Opinion Leaders (KOLs).</li><li>
Market Intelligence &amp; Analytics: Continuously track brand performance, analyze data, market trends, and competitor activities, and translate complex data into clear, actionable marketing strategies.</li><li>
KOL and Scientific Engagement: Lead the organization and execution of high-impact training, master classes, and symposia, ensuring excellent customer experience and product education.</li><li>
 Budget Management: Manage the marketing budget for Dysport, ensuring optimal allocation of resources to drive maximum ROI.</li><li>
Cross-Functional Leadership: Serve as the single accountable person for aligning brand strategy across teams.</li><li>
Regulatory Compliance: Ensure all promotional materials and programs comply with local regulations and Ipsen's internal policies.</li><li>
Functional Evolution: Consider forward-thinking responsibilities to support the department's evolution</li></ul></div>

Brau

Role OverviewThe Brand Manager will be responsible for shaping, building, and scaling Brau&rsquo;s brand across all consumer touchpoints. This role will own brand strategy, ensure consistency across channels, and lead impactful campaigns that strengthen brand equity and drive business growth. The ideal candidate is both strategic and execution-focused, with strong storytelling, collaboration, and a performance-driven mindset.Key Responsibilities:1. Brand Strategy &amp; Positioning<ul><li>Define and evolve Brau&rsquo;s brand positioning, purpose, values, and tone of voice.</li><li>Translate brand strategy into clear guidelines and actionable frameworks across teams.</li><li>Ensure the brand remains differentiated, relevant, and aligned with business objectives.</li></ul>2. Brand Consistency &amp; Governance<ul><li>Enforce brand guidelines across all channels, including social media, paid campaigns, website, PR, in-store, and offline materials.</li><li>Act as the brand guardian to ensure consistent visual identity and messaging across all touchpoints.</li></ul>3. Campaign Planning &amp; Execution<ul><li>Lead end-to-end brand and marketing campaigns from concept development to execution and post-campaign analysis.</li><li>Develop creative briefs and manage external partners, including agencies, designers, and content creators.</li><li>Ensure campaigns are delivered on time, on brand, and within budget.</li></ul>4. Content &amp; Storytelling<ul><li>Define key brand narratives and messaging frameworks.</li><li>Oversee the creation of high-quality content across digital, social media, PR, website, and in-store touchpoints.</li><li>Ensure storytelling is consistent, compelling, and aligned with brand strategy.</li></ul>5. Collaboration &amp; Stakeholder Management<ul><li>Collaborate externally with agencies across social media, paid marketing, SEO, website, and other marketing functions.</li><li>Work cross-functionally with internal teams such as store operations, sales, and customer service to ensure brand alignment.</li><li>Act as a central point of coordination for all brand-related initiatives.</li></ul>6. Performance Measurement &amp; Optimization<ul><li>Define, monitor, and report on key performance indicators (KPIs) related to brand health, performance marketing, social media, and website metrics.</li><li>Analyze campaign and channel performance to optimize future initiatives.</li><li>Use insights and data to continuously improve brand impact and effectiveness.</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in marketing, Communications, Business, or a related field.</li><li>5+ years of experience in brand management, marketing, or a similar role.</li><li>Proven experience in managing agencies and cross-functional stakeholders.</li><li>Strong understanding of digital marketing, content, social media, and performance metrics.</li><li>Excellent communication, presentation, and project management skills.</li></ul>Key Skills &amp; Competencies<ul><li>Strategic brand thinking and positioning</li><li>Creative campaign development</li><li>Strong storytelling and messaging capabilities</li><li>Data-driven mindset with ability to interpret KPIs</li><li>Excellent stakeholder and agency management</li><li>High attention to detail and brand consistency</li></ul>Job Types: Full-time, PermanentAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Brand Manager: 5 years (Preferred)</li></ul>Work Location: In person

Helix Consultant Studio

Job Title: Brand Manager &ndash; Beauty Care &amp; Cosmetics Industry: FMCG Company Type: Multinational Company Location: UAESalary: AED 20,000 + Performance BonusJob Description: We are seeking an experienced Brand Manager to lead and grow our Beauty Care &amp; Cosmetics portfolio in the UAE market. The ideal candidate will be responsible for brand strategy, market positioning, product launches, and driving brand performance across channels.Key Responsibilities:<ul><li>Develop and execute brand strategies aligned with business goals</li><li>Manage brand positioning, communication, and visibility across all platforms</li><li>Lead product launches, promotions, and marketing campaigns</li><li>Analyze market trends, consumer insights, and competitor activity</li><li>Coordinate with sales, digital, and creative teams to ensure brand consistency</li><li>Manage marketing budgets and evaluate ROI on campaigns</li></ul>Requirements:<ul><li>5&ndash;6 years of experience in Brand Management within the Beauty / Cosmetics / FMCG industry</li><li>Strong understanding of the UAE and regional market</li><li>Proven experience in handling established brands</li><li>Excellent communication, analytical, and leadership skills</li><li>Any nationality</li><li>Female candidates preferred</li></ul>What We Offer:<ul><li>Competitive salary of AED 20,000 + bonus</li><li>Opportunity to work with a reputed multinational company</li><li>Career growth and exposure to premium beauty brands</li></ul>Job Type: Full-timePay: From AED20,000.00 per monthEducation:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>marketing: 5 years (Preferred)</li><li>Branding : 5 years (Preferred)</li><li>Beauty care : 5 years (Preferred)</li><li>FMCG: 5 years (Required)</li></ul>

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