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brand strategy associate

Publicis Groupe

<div>
 
 
 Position:
 
 Brand Strategy Associate
 
 
 
 Exp Required:
 
 1 - 2 Years
 
 
 
 
 
 
 Main Task &amp; Responsibilities:
 
 
 <ul>
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 Gaining a comprehensive context for communication strategies, briefs by analyzing a wide range of information, including demographics, socio-economics opportunities &amp; challenges through primary &amp; secondary data/understanding/insights
 </li>
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 Strategize, develop briefs, and inform project team about consumer experience and behavioural trends.
 </li>
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 Key contributor to provide guidance in trends, analysis, inspirations to influence our daily work. With guidance of senior members, formulate the vision for new business presentations and create the strategy needed to drive successful results in all the initiatives.
 </li>
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 Demonstrate leadership and innovation for strategy, research and measurement.
 </li>
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 Also work closely with senior members to advise on or design new research to further explore underlying consumer motivations.
 </li>
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 Write creative briefs and ensure that all resulting communications are on strategy.
 </li>
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 </li>
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 </li>
 </ul>
 
 
 Skills:
 
 
 <ul>
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 In depth strategic and tactical knowledge of online media and advertising industry
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 Excellent presentation and communication skills
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 Self-starting, confident team player
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 Conduct best in class industry analysis and research
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 Ability to use technology to drive innovation throughout our businesses
 </li>
 </ul>
 
 
</div>

Brand Strategy Associate

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
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 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
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 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
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 Identify and develop customer insights of core TG (HNI/UHNI)
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 </ul>
 
 
 
 
 Brand Custodian
 
 
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 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
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 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
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 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
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 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
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 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
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 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
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 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
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 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
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 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
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 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
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 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
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 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
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 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
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 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
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 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
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 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
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 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
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 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
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 </ul>
 
 
 
 
 Content Creation
 
 
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 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
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 Ideate, plan and execute content that covers the goings on in the store
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 Collaborate with creative teams to produce compelling visual and written content.
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 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
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 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
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 </ul>
 
 
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 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Taglynk

<div>
 
 
 What You&rsquo;ll Do 🎯
 
 
 <ul>
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 Craft and execute impactful social media strategies across Instagram, LinkedIn, YouTube, and Facebook.
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 Dive deep into analytics to decode performance, engagement, and audience insights.
 </li>
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 Brainstorm and bring alive fresh content ideas that resonate with modern audiences.
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 Shape brand storytelling and strategy to build strong emotional connect and recall.
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 Manage vendors, creators, and partners to deliver high-quality, engaging campaigns.
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 Stay updated with the latest social trends, features, and algorithms to keep ahead of the curve.
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 Collaborate closely with creative, marketing, and product teams to bring big ideas to life.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For 💡
 
 
 <ul>
 <li>
 3&ndash;7 years of experience, preferably with at least a year in a media agency.
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 Hands-on expertise in Social Media Analytics (Instagram, LinkedIn, YouTube, Facebook).
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 Strong creative instincts and experience driving brand strategy.
 </li>
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 Excellent vendor management, communication, and stakeholder-handling skills.
 </li>
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 Passion for brand storytelling, data-driven decisions, and new-age marketing.
 </li>
 </ul>
 
 
</div>

Associate Manager – Social Media & Strategy

Mahindra Holidays & Resorts India Limited

<div>
 
 Mahindra Holidays is on a bold journey &mdash; evolving into a premium, hospitality-first brand. And we&rsquo;re looking for a Senior Manager &ndash; Content Strategy to lead the charge in crafting a content ecosystem that inspires, informs, and elevates.
 
 
 What&rsquo;s the story you&rsquo;ll tell?
 
 <ul>
 <li>
 Architect a multi-channel content strategy across digital, CRM, video, and offline touchpoints
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 Build a content governance framework that defines our voice, tone, and storytelling standards
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 Lead brand films, influencer programs, and UGC storytelling that bring our resorts and members to life
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 Own the content performance narrative &mdash; from engagement to conversion
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 Mentor creators, guide agencies, and shape how lakhs of families experience Mahindra Holidays
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 </ul>
 
 Who you are
 
 <ul>
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 12&ndash;15 years in content strategy or editorial leadership
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 A master of storytelling with business impact
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 Fluent in SEO, analytics, and digital content trends
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 Experience in travel, hospitality, or lifestyle is a big plus
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 You think in narratives, write with purpose, and lead with vision
 </li>
 </ul>
 
 
</div>

Senior Manager – Content Strategy

Glenmark Pharmaceuticals

<div>
 
 
 About Glenmark Consumer Care-
 
 
 
 Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) &amp; healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.
 
 
 
 
 
 
 Designation
 
 : Brand Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 
 Reporting to
 
 : Category Manager &ndash; Glenmark Consumer Care
 
 
 
 
 
 Role Objective
 
 <ol>
 <li>
 Full ownership of managing brand(s) P&amp;L.
 </li>
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 Support in developing and executing marketing &amp; branding strategy to drive market share and growth.
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 Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
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 Deliver top line and bottom-line objectives through effective brand and P&amp;L management.
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 Ensure consumer and market insights are leveraged to drive brand/category growth.
 </li>
 </ol>
 
 
 
 
 
 Key Result Areas
 
 
 
 
 
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 Develop and implement annual brand plans for assigned brands.
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 Independently lead on-ground activations/BTL activities and brand partnerships.
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 Drive ROI-focused marketing initiatives across offline and online platforms.
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 Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
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 Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing &amp; ecommerce teams to ensure brand relevance and measurable performance.
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 Monitor brands spend in line with channel wise allocated budgets and business objectives.
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 Lead agency partnerships across creative, digital, media, packaging, and research.
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 Streamline internal processes (PR/PO generation, finance, legal approvals, vendor payments, sales reporting).
 </li>
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 Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
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 Drive consumer research initiatives with CM for portfolio brands.
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 Generate MIS and performance reports on brands, category, competition, and trade.
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 Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.
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 </ol>
 
 
 
 
 
 Generic Profile
 
 
 
 &bull; Experience: 2&ndash;4 years in Brand Management / Marketing.
 
 
 &bull; Educational Background: MBA/PGDM (Full-time) from a premier institute.
 
 
 
 
 
 
 
 Preferred Experience/Added Advantage:
 
 
 
 <ul>
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 Hands-on experience or strong understanding of D2C brand management.
 </li>
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 Proven exposure to digital marketing campaigns (on-platform &amp; off-platform), including performance and brand campaigns.
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 </ul>
 
 
 
 
 
 Skills Required:
 
 
 <ul>
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 Strong sense of ownership, responsibility, and result orientation.
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 Entrepreneurial mindset with original thinking and proven execution track record.
 </li>
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 Excellent communication, interpersonal, and influencing skills.
 </li>
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 Ability to manage multiple priorities with a bias for action.
 </li>
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 Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
 </li>
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 Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).
 </li>
 </ul>
 
 
</div>

Brand Manager

PwC India

<div>
 
 
 Line of Service
 
 
 Advisory
 
 
 
 
 Industry/Sector
 
 
 Not Applicable
 
 
 
 
 Specialism
 
 
 Managed Services
 
 
 
 
 Management Level
 
 
 Associate
 
 
 
 
 Job Description &amp; Summary
 
 
 A career within General Consulting services, will provide you with the opportunity to help clients seize essential advantages by working alongside business leaders to solve their toughest problems and capture their greatest opportunities. We work with some of the world&rsquo;s largest and most complex companies to understand their unique business issues and opportunities in an ever changing environment. We help create sustainable change by stimulating innovation, unlocking data possibilities, navigating risk and regulatory complexity, optimising deals, and aligning costs with business strategy to create a competitive advantage.
 
 
 
 To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.
 
 
 As an Associate, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:
 
 
 <ul>
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 Invite and give in the moment feedback in a constructive manner.
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 Share and collaborate effectively with others.
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 Identify and make suggestions for improvements when problems and/or opportunities arise.
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 Handle, manipulate and analyse data and information responsibly.
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 Follow risk management and compliance procedures.
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 Keep up-to-date with developments in area of specialism.
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 Communicate confidently in a clear, concise and articulate manner - verbally and in the materials I produce.
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 Build and maintain an internal and external network.
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 Seek opportunities to learn about how PwC works as a global network of firms.
 </li>
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 Uphold the firm's code of ethics and business conduct.
 
 
 
 </li>
 </ul>
 
 
 Mandatory Skill Set-
 
 
 
 Management consulting
 
 
 
 
 Preferred Skill Set-
 
 
 
 Management consulting
 
 
 
 
 Year of experience required-
 
 
 
 2
 
 
 
 
 Qualifications-
 
 
 
 PG
 
 
 
 
 
 Required Skills
 
 
 Management Consulting
 
 
 
 
 Optional Skills
 
 
 
 
 
 
 Desired Languages
 
 
 
 
 (If blank, desired languages not specified)
 
 
 
 
 
 
 Travel Requirements
 
 
 
 
 
 Available for Work Visa Sponsorship?
 
 
 
 
 
 Government Clearance Required?
 
 
 
 
 
 Job Posting End Date
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
</div>

Associate

Unilever

<div>
 
 Job Title: Global Sr. Brand Executive/Global Assistant Brand Manager - Sunsilk &amp; TRESemm&eacute;
 
 
 [Designation may vary based on fitment]
 
 
 
 
 Work Location: Mumbai HO
 
 
 
 
 Function: Marketing, B&amp;W
 
 
 
 
 Business Context
 
 
 
 Sunsilk is one of the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It&rsquo;s the 7th most chosen FMCG brand globally. Sunsilk is a billion-euro brand, growing at &gt;5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a global and local brand &ndash; built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility.
 
 
 
 Primary Skills/ Competencies
 
 
 
 Consumer Intimacy
 
 
 <ul>
 <li>
 Put the consumer at the heart of all strategy and execution.
 </li>
 <li>
 Identify real consumer problems and solve them using insightful innovations &amp; impactful communications to drive brand growth.
 
 
 </li>
 </ul>
 Project Management
 
 
 <ul>
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 Work with R&amp;D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects.
 </li>
 <li>
 Co-create mixes with partners across all functions, both internal (R&amp;D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research)
 </li>
 <li>
 Own &amp; deliver business metrics of turnover, gross margin, and share
 
 
 </li>
 </ul>
 Mix Design &amp; Execution
 
 
 <ul>
 <li>
 Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights.
 </li>
 <li>
 Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production.
 </li>
 <li>
 Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels.
 </li>
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 Collaborate with R&amp;D to create winning products on core and innovations to help drive greater loyalty.
 </li>
 <li>
 Create pack designs with design agencies based on consumer insight and trade/channel realities.
 
 
 </li>
 </ul>
 
 Detailed Job Description
 
 
 
 <ul>
 <li>
 End-to-end owner of the project &ndash; This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design &amp; deployment,
 </li>
 <li>
 Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.
 
 
 </li>
 </ul>
 
 Required Qualifications
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree in marketing or business Administration OR Equivalent
 </li>
 <li>
 Minimum 3+ years of experience in marketing
 </li>
 <li>
 Demonstrated passion for the world of beauty
 </li>
 <li>
 Action-oriented, with a healthy disregard for the status quo
 </li>
 <li>
 Strong consumer intimacy
 </li>
 <li>
 Strong Project Management skills. Experience in working with cross-functional teams, both internal and external
 </li>
 <li>
 Preferred - experience in Social-First Crafting
 
 
 </li>
 </ul>
 
 Key Stakeholders:
 
 Marketing, BD, BU, CMI, R&amp;D, Global brand team, Local deployment teams, cross-functional Network teams.
</div>

Global Assistant Brand Manager - Sunsilk & TRESemmé

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