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communication specialist

campaign manager

Pearson

<div>Role overview:
As the Campaign Manager for D2C &amp; B2B in the EMEA Test Taker Business, you will play a pivotal role in driving both consumer and institutional adoption of Pearson&rsquo;s PTE test. On the D2C side, your focus will be on creating and executing compelling digital and social campaigns to convince English language test takers to book PTE over competitors. On the B2B side, you will develop targeted campaigns to influence regional university admissions teams and drive acceptance of PTE as their preferred English language qualification.
Key Accountabilities:
1 D2C Campaign Strategy and Execution:
<ul><li>Design and execute engaging digital and social media campaigns to drive test taker bookings and brand preference for PTE over competitors.</li></ul>
<ul><li>Leverage audience insights to create targeted messaging and optimize campaigns for key test-taker personas across EMEA.</li></ul>
<ul><li>Continuously monitor and optimize campaigns to maximize ROI and conversion rates.</li></ul>
2 B2B Campaign Development:
<ul><li>Develop tailored campaigns to engage and influence regional university admissions teams, positioning PTE as their preferred English language qualification.</li></ul>
<ul><li>Collaborate with Sales teams to align campaigns with institutional outreach and pipeline goals.</li></ul>
<ul><li>Create compelling content and messaging that addresses institutional pain points and highlights PTE&rsquo;s benefits in accuracy, speed, and convenience.</li></ul>
3 Website Optimization and Test Taker Journey:
<ul><li>Collaborate with global PTE Ecom team to optimize the website journey, ensuring seamless navigation and clear calls-to-action that drive bookings.</li></ul>
<ul><li>Use data and user insights to identify and address drop-off points in the test taker journey.</li></ul>
4 Performance and Optimization:
<ul><li>Set clear KPIs for both D2C and B2B campaigns, tracking performance and delivering actionable insights.</li></ul>
<ul><li>Continuously test and iterate creative, messaging, and targeting to improve engagement and outcomes.</li></ul>
<ul><li>Report on campaign effectiveness and ROI to stakeholders, identifying opportunities for optimization.</li></ul>
5 Collaboration and Alignment:
<ul><li>Partner with cross-functional teams, including Sales, Global Marketing and Global Ecom, to deliver cohesive campaigns.</li></ul>
<ul><li>Share best practices and insights across markets to drive consistency and scale.</li></ul>
6 Customer and Institutional Focus:
<ul><li>Deeply understand the motivations and pain points of test takers to create campaigns that resonate and drive action.</li></ul>
<ul><li>Build strong relationships with university admissions teams, tailoring campaigns to meet their specific needs and priorities.</li></ul>
Candidate Profile
The ideal candidate is a dynamic marketer with experience managing both consumer-facing and B2B campaigns. You excel at crafting targeted, high-performing campaigns and have a proven ability to drive results in complex, multi-stakeholder environments.
<ul><li>Experience:</li>
</ul><ul><li>5+ years of experience in marketing, with a strong track record in both D2C and B2B campaigns.</li></ul>
<ul><li>Expertise in digital and social media marketing to drive consumer engagement and conversion.</li></ul>
<ul><li>Experience influencing institutional decision-makers through targeted B2B campaigns.</li></ul>
<ul><li>Proficiency CRM tools for campaign tracking and optimization.</li></ul>
<ul><li>Skills:</li>
</ul><ul><li>Strategic thinker with the ability to execute campaigns end-to-end.</li></ul>
<ul><li>Proficient in performance tracking, analytics, and reporting.</li></ul>
<ul><li>Strong project management skills, able to balance multiple campaigns and priorities.</li></ul>
<ul><li>Exceptional communication and collaboration skills, with a customer-first approach.</li></ul>
<ul><li>Attributes:</li>
</ul><ul><li>Results-oriented, with a focus on measurable business impact.</li></ul>
<ul><li>Customer-centric mindset, with a deep understanding of both test takers and institutional decision-makers.</li></ul>
<ul><li>Process-driven, with a commitment to Salesforce and digital excellence.</li></ul>
<ul><li>A team player who thrives in a fast-paced, dynamic environment.</li></ul>
Education
<ul><li>Educated to degree level or equivalent; a professional qualification in Marketing and/or Sales is highly desirable.</li>
</ul>Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing &amp; Communications
Schedule: FULL\_TIME
Workplace Type: Remote
Req ID: 21602</div>

Campaign Manager

Decathlon

<div>
 
 Since 1976, we&rsquo;ve been connecting millions of people around the world with the wonders of sport, offering them the best products and experiences. As we continue to grow with 50 stores and online platforms in Turkey, we are looking for an
 
 App &amp; Online Campaign Manager
 
 to join our dynamic team!
 
 
 
 
 
 At Decathlon, our mission is:
 
 "To move people through the wonders of sport."
 
 If you're a sports lover and love engaging with people, and if you have a strong passion for the digital world, apps, campaigns, and an omni-channel mindset&mdash;like we do&mdash;this opportunity is just for you!
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 As an
 
 APP &amp; Online Campaign Manager ,
 
 you will Develop and execute the local App &amp; Campaign strategy
 
 ,
 
 Manage and optimize digital campaign activation and app engagement
 
 
 
 
 and manage omnichannel integration and stakeholder collaboration processes.
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Holding a Bachelor's Degree
 </li>
 <li>
 An
 
 excellent
 
 command of written and spoken English
 </li>
 <li>
 Having
 
 +5
 
 
 years of experience
 
 in relevant positions
 </li>
 <li>
 Strong project management and commercial skills
 </li>
 <li>
 Able to
 
 write a strong projects,
 
 </li>
 <li>
 
 Omni Mindset : Digital , APP , Stores
 
 oriented
 </li>
 <li>
 Having a
 
 commercial and winning
 
 mindset
 </li>
 <li>
 
 Demonstrates strong team spirit and enjoys collaborating within a global network
 
 </li>
 </ul>
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Apply a
 
 growth mindset
 
 to drive continuous optimization.
 </li>
 <li>
 Manage
 
 selling and customer relationships
 
 across digital channels.
 </li>
 <li>
 Lead
 
 conversion management
 
 to boost app and online performance.
 </li>
 <li>
 Oversee campaign management from planning to execution.
 </li>
 <li>
 Promote commercial dynamism in all marketing initiatives.
 </li>
 <li>
 Ensure consistency with the company&rsquo;s commercial policy.
 </li>
 <li>
 Supervise digital content creation for app and online platforms.
 </li>
 <li>
 Track and interpret
 
 digital performance reading
 
 and KPIs.
 </li>
 <li>
 Conduct
 
 market analysis
 
 to identify new growth opportunities.
 </li>
 <li>
 Utilize
 
 AI and machine learning
 
 tools for performance enhancement.
 </li>
 <li>
 Coordinate cross-functional projects through
 
 project management
 
 .
 </li>
 <li>
 Gather insights via
 
 voice of customer
 
 programs.
 </li>
 <li>
 Deliver a
 
 holistic user experience
 
 across all digital touchpoints.
 </li>
 <li>
 Ensure full compliance with legal and compliance standards.
 </li>
 </ul>
 
 
 
 
 
 What Awaits You at DECATHLON?
 
 
 
 
 
 
 🌏We love what we do, design unique products, create hands-on experiences, and see sustainability as an integral part of our mission to protect the planet.
 
 
 🏃 &male;️ A supportive work environment with flat management where you have a voice and can take initiative.
 
 
 🎓 We support the training and development of our teammates at Decathlon.
 
 
 💪 Monthly team meetings where we try new sports, strengthen team spirit, and gain new experiences.
 
 
 🎯 Career opportunities through internal promotion and zig-zag career paths.
 
 
 💻 A fair and enjoyable work environment with a range of benefits, because success is inevitable where you feel your best!
 
 
 
 
 
 
 Our Benefits Include:
 
 
 
 
 
 <ul>
 <li>
 A hybrid working model; you&rsquo;ll be working 2 days at the office and 3 days remotely.
 </li>
 <li>
 Shuttle access to key locations on both Asian and European sides.
 </li>
 <li>
 Meal card
 </li>
 <li>
 Complementary health insurance &amp; life insurance
 </li>
 <li>
 Monthly bonus system
 </li>
 <li>
 Annual sports support for allowing you to try a new sport!
 </li>
 <li>
 Decathlon employee card, so you can get your sports needs with special discounts.
 </li>
 <li>
 Marriage &amp; birth gifts
 </li>
 <li>
 Parental leave
 </li>
 <li>
 Daycare support
 </li>
 <li>
 Shareholding opportunities
 </li>
 </ul>
 
 
 
 
 
 
 
 
 *Under the Personal Data Protection Law,
 
 
 
 
 You can access the Employee Candidate Privacy Notice from the link below.
 
 
 
 
 Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu kapsam&inodot;nda,
 
 
 
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni&rsquo;ne a&scedil;a&gbreve;&inodot;daki linkten ula&scedil;abilirsiniz.
 
 
 
 
 
 https://www.decathlon.com.tr/calisan-aydinlatma-metni.html
 
 
 
 
 
</div>

App & Online Campaign Manager

Watsons Turkey

<div>
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
 </li>
 <li>
 10 years of customer growth, CRM campaign strategy and data analytics experience,
 </li>
 <li>
 Experience in analyzing data and building insights &amp; stories from data,
 </li>
 <li>
 Understanding of business intelligence, data management technologies and predictive models,
 </li>
 <li>
 Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
 </li>
 <li>
 Excellent command of written and spoken English,
 </li>
 <li>
 Team work orientation and skilled in working with cross-functions.
 </li>
 <li>
 Strong planning with strong communication and interpersonal skills
 </li>
 <li>
 A self-motivated, flexible, quick learning, high achieving, &ldquo;can do&rdquo; mentality; High drive and results oriented spirit.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
 </li>
 <li>
 Analyze big data and generate customer insights to drive business growth and customer engagement.
 </li>
 <li>
 Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
 </li>
 <li>
 Understand customer profiles and consumption behaviors to increase customer loyalty.
 </li>
 <li>
 Follow up CRM KPIs and periodic reports; collaborate with internal units.
 </li>
 <li>
 Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
 </li>
 <li>
 Build up 3rd party partnerships for cross-campaigns
 </li>
 <li>
 Direct reporting to Head of CRM.
 </li>
 </ul>
 
 
</div>

CRM Analytics and Campaign Manager

TikTok

<div>
 
 Responsibilities
 
 
 The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
 
 
 We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy.
 
 
 Responsibilities:
 
 1. Campaigns Planning and Execution:
 
 - Configure Revenue campaigns, ensuring alignment with overall strategies and objectives.
 
 - Collaborate with cross-functional teams to execute campaigns seamlessly.
 
 2. Campaign Formats and Innovation:
 
 - Contribute ideas and recommendations for innovative campaign formats and technologies.
 
 - Work closely with the creative team to implement visually appealing and interactive campaign material.
 
 3. Audience Engagement:
 
 - Support the development of strategies to enhance audience engagement during campaigns.
 
 - Collaborate with the content team to create campaign-specific visual assets.
 
 5. Post-Event Analysis:
 
 - Deliver comprehensive post-mortem analysis and reports to evaluate campaign performance and identify opportunities for future improvement.
 
 6. Budget Management:
 
 - Assist in the development and management of revenue campaigns budgets.
 
 - Provide updates on budget status and support recommendations for adjustments.
 
 7. Compliance and Risk Management:
 
 - Ensure awareness of and compliance with regulations and industry standards.
 
 - Contribute to the identification and mitigation of potential risks associated with revenue campaigns.
 
 8. Data Analysis Support:
 
 - Collaborate with the Data Analysis team to utilize data analytics for ongoing campaign optimization.
 
 - Assist in maintaining dashboards and reports for ongoing monitoring of campaign performance.
 
 9. Stakeholder Engagement:
 
 - Support the building and maintenance of relationships with key internal stakeholders.
 
 
 
 Qualifications
 
 
 Minimum qualifications:
 
 - Bachelor's degree in Marketing, Business, or a related field.
 
 - Previous experience in revenue-growth role, gaming company heavily focused on gamification to drive revenue and activity.
 
 - Strong organizational and multitasking skills.
 
 - Good knowledge of data analysis techniques.
 
 - Excellent communication and teamwork skills.
 
 
 Preferred Qualifications:
 
 - Enthusiastic about the gaming and digital entertainment industry.
 
 - Familiarity with the region and cultural nuances is advantageous.
 
 
 
 About TikTok
 
 
 TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.&ZeroWidthSpace;
 
 
 
 
 Why Join Us
 
 
 Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect &ndash; and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.&ZeroWidthSpace;
 
 We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.&ZeroWidthSpace;
 
 &ZeroWidthSpace;
 
 Diversity &amp; Inclusion&ZeroWidthSpace;
 
 TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.&ZeroWidthSpace;
</div>

TikTok LIVE Revenue Campaign Ops Manager - Turkey

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Misli

<div>
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Minimum 4&ndash;6 years of experience in digital or performance marketing,
 </li>
 <li>
 Proven experience managing large-scale campaigns across Google, Meta,TikTok and Apple Search Ads advertising platforms,
 </li>
 <li>
 Strong analytical and technical skills; hands-on experience with MMP tools and attribution modeling,
 </li>
 <li>
 Experience in working with and managing media agencies, ensuring alignment on KPIs, budgets, and performance outcomes,
 </li>
 <li>
 Comfortable working in a fast-paced, data-driven environment with a test-and-learn mindset,
 </li>
 <li>
 Excellent command of English and strong attention to detail in campaign execution, reporting, and cross-team coordination.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop and execute data-driven digital marketing strategies to support user acquisition and growth goals,
 </li>
 <li>
 Plan, launch, and optimize performance campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram), Apple Search Ads and TikTok Ads platforms,
 </li>
 <li>
 Manage and optimize campaign budgets with a strong focus on ROI, ROAS and CAC performance metrics,
 </li>
 <li>
 Analyze campaign and user data to generate insights, improve conversion rates, and reduce acquisition costs,
 </li>
 <li>
 Track and measure user acquisition performance using MMP tools such as Adjust,
 </li>
 <li>
 Collaborate closely with product, brand, and creative teams to ensure efficient end-to-end campaign execution,
 </li>
 <li>
 Manage relationships with media buying agencies, including briefing, campaign setup coordination, performance optimization, and reporting alignment,
 </li>
 <li>
 Build and maintain performance dashboards using Google Analytics 4 similar analytics tools.
 </li>
 <li>
 Conduct A/B tests and experiment with new audience segments and campaign strategies to scale user acquisition,
 </li>
 <li>
 Prepare regular performance reports, share insights with management, and propose data-driven optimization actions.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine
 
 buradan
 
 ula&scedil;abilirsiniz.
 
 
 
 
</div>

Senior Digital Marketing Specialist

MediaMarkt Turkey

<div>
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Bachelor/Master&rsquo;s degree in Business Administration, Economics, Advertising, Communications or related fields,
 </li>
 <li>
 Fluent in English (both writing &amp; speaking),
 </li>
 <li>
 Minimum 7 years of experience in the FMCG, Telecommunications or Retail sectors,
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 Proven track record in managing a brand, setting up and executing marketing plans and 360&deg; global and local campaigns,
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 Strong project management; ability to co-ordinate multiple projects simultaneously and quickly shift from strategic to operational-level,
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 Extensive knowledge of Campaign Management, Real Time Decision/Next Best Action,
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 Ability to develop and apply creative and ingenious solutions to complex issues,
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 Agency briefing, generating creative ideas, content creation,
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 Measuring campaign performance and analysing market data,
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 Executing multiple projects in a timely and effective manner,
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 Team-working spirit, creativity and good interpersonal skills,
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 Superior negotiation and presentation skills.
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 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
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 Developing and implementing marketing communication plan in a timely and complete manner,
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 Design campaigns that are aligned to the regional and global brand strategy across all marketing and consumer communications,
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 Briefing relevant agencies for global/local marketing campaigns and evaluating campaign creative suggestions, leading advertisement shootings and managing the visual processes of the 360&deg; communication plan, ensuring the implementation of the campaign and supporting effective campaign management,
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 Planning and executing 360&deg; projects that will increase brand awareness and contribute business objectives in all sales and communication channels,
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 Developing and implementing event/sponsorship strategies; working in coordination with agencies, suppliers and internal teams to create successful event process,
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 Monitoring of global brand health research and evaluating the report and managing/organizing customer research that based on local needs and provide insight into the brand,
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 Managing creative, social media, event agencies, timelines and deliverables,
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 Regularly measuring, reporting, and sharing the performance of all marketing communication campaigns/activities with relevant teams,
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 Managing marketing communications budget to ensure achievement of strategic business and marketing goals,
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 Following marketing and communication trends, competitor activities.
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 </ul>
 
 
 
 
 In our journey which is driven with our goal of becoming the first choice as the trusted retailer for tailored solutions in a tech-driven world, we are growing rapidly with more than 100 stores today in Turkey. With the strength of MediaMarktSaturn Retail Group as the number one consumer electronics retailer in Europe, we bring technology together with our customers and make their lives easier with the services we offer. If you are a person who likes to think, speak with data and take action, it is time to join us!
 
 
 
 
 
 Sustainable growth is possible with equal opportunities and different perspectives. As MediaMarkt Turkey, we take care to avoid any discrimination such as race, religion, gender, sexual orientation, disability status. We think that all candidates who apply to us should have transparent, fair and equal rights. By trying to be a role model in our sector, we believe in the power of diversity and inclusion which help us to grow together.
 
 
 
 
 
 By applying to this job posting, you acknowledge that the individuals provided as references may be contacted for reference checks and their contact information has been shared with their knowledge and consent. You also consent to the retention of the information you provided to the Company during your job application for up to 1 year, for the purpose of assessing your suitability for similar positions that may arise in the future, after which it will be disposed of. If you are unable to fulfill the reference commitment or if you do not wish your resume to be retained, you may inform us.
 
 
 
 
 
 
 For detailed information regarding protection of your personal data you may access the following link:
 
 
 
 
 Ki&scedil;isel verilerinizin i&scedil;lenmesine dair ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in a&scedil;a&gbreve;&inodot;da link i&ccedil;erisinde yer alan ayd&inodot;nlatma bildirimimizi inceleyebilirsiniz;
 
 
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni
 
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Marketing Communication Executive

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