Senior Digital Marketing Specialist

Qualifications:

• Minimum 4–6 years of experience in digital or performance marketing,
• Proven experience managing large-scale campaigns across Google, Meta,TikTok and Apple Search Ads advertising platforms,
• Strong analytical and technical skills; hands-on experience with MMP tools and attribution modeling,
• Experience in working with and managing media agencies, ensuring alignment on KPIs, budgets, and performance outcomes,
• Comfortable working in a fast-paced, data-driven environment with a test-and-learn mindset,
• Excellent command of English and strong attention to detail in campaign execution, reporting, and cross-team coordination.

Key Responsibilities:

• Develop and execute data-driven digital marketing strategies to support user acquisition and growth goals,
• Plan, launch, and optimize performance campaigns across Google Ads, Meta Ads (Facebook & Instagram), Apple Search Ads and TikTok Ads platforms,
• Manage and optimize campaign budgets with a strong focus on ROI, ROAS and CAC performance metrics,
• Analyze campaign and user data to generate insights, improve conversion rates, and reduce acquisition costs,
• Track and measure user acquisition performance using MMP tools such as Adjust,
• Collaborate closely with product, brand, and creative teams to ensure efficient end-to-end campaign execution,
• Manage relationships with media buying agencies, including briefing, campaign setup coordination, performance optimization, and reporting alignment,
• Build and maintain performance dashboards using Google Analytics 4 similar analytics tools.
• Conduct A/B tests and experiment with new audience segments and campaign strategies to scale user acquisition,
• Prepare regular performance reports, share insights with management, and propose data-driven optimization actions.

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