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HR Ways

About Our Client: &#65279;Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.What We're Looking For:We are looking for an experienced Senior Content Strategist with 3 to 5 years of hands-on experience in content management, strategy, and marketing. The ideal candidate will be responsible for managing end-to-end content workflows and developing comprehensive content strategies across multiple channels including blogs, social media, cold campaigns, and whitepapers. A strategic thinker with excellent organizational skills and a deep understanding of content marketing is essential for this role.Responsibilities:<ul><li>Develop, manage, and optimize content workflows to ensure timely delivery and high-quality output.</li><li>Create comprehensive content strategies that align with business goals and target audiences across multiple platforms.</li><li>Manage the blog editorial calendar including topic ideation, keyword strategy, content creation, and final publishing.</li><li>Collaborate with SEO and marketing teams to integrate keyword research and SEO best practices into content.</li><li>Develop and execute content marketing campaigns to support lead generation and brand positioning objectives.</li><li>Monitor content performance using analytics tools, reporting insights and recommending improvements.</li><li>Work cross-functionally with design, social media, and sales teams to ensure cohesive brand messaging and campaign execution.</li><li>Stay updated on industry trends, content marketing innovations, and best practices including AI content automation.</li></ul>What's Required:Content Management:<ul><li>3 to 5 years of professional experience in managing content workflows.</li><li>Proven ability to oversee content calendars, ensuring smooth workflow from ideation to publication.</li></ul>Content Strategy:<ul><li>Experience in creating full content strategies tailored for different content types such as blogs, landing pages, social media, cold outreach campaigns, whitepapers, and more.</li><li>Expertise in managing blog editorial calendars, including topic selection, keyword research and final publication.</li></ul>Content Marketing:<ul><li>Ability to develop and implement effective content marketing strategies to drive lead generation and brand awareness.</li><li>Strong understanding of content promotion tactics and measurement of content marketing ROI.</li></ul>AI Content Automation:<ul><li>Experience integrating AI solutions to streamline content production, improve efficiency, and maintain quality standards.</li><li>Ability to balance automated content generation with human oversight to ensure relevance and brand voice consistency.</li></ul>Other Details:Work Mode: Onsite, KarachiExperience: 3-5 yearsDays: &#65279;Monday to FridayTiming: &#65279;9AM-6PM&#65279;Benefits:<ul><li>Annual performance-based increments and bonuses</li><li>Health insurance</li><li>Life Insurance, and more</li></ul>About HR Ways:HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://shorturl.at/983azto stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Content Specialist

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

Lucid Web Solutions

<ul><li>Location: On-site</li><li>Type: Full-time</li></ul>About the CompanyWe are a digital-first organization managing a portfolio of internal online platforms &mdash; ranging from content and travel experiences to professional services and digital products.Our goal is to grow these platforms through creative storytelling, visual engagement, and high-performing social media content that drives awareness and inbound traffic.We&rsquo;re building a lean, creative growth team to handle all marketing, content, and social operations internally &mdash; producing everything from blog articles and web content to social media campaigns and ads.About the RoleWe&rsquo;re hiring a Social Media, Content &amp; Creative Specialist who can handle every stage of creative and content production &mdash; writing, designing, filming, editing, posting, and analyzing performance.You&rsquo;ll manage day-to-day social presence across multiple brands, create blogs and website content, design visuals, and bring marketing campaigns to life in collaboration with the marketing specialist and leadership.This is a hands-on, creative, and strategic role &mdash; ideal for someone who loves both content creation and digital marketing execution.Responsibilities1. Social Media Management &amp; Content Creation<ul><li>Create, film, and edit Reels, TikToks, YouTube Shorts, and other visual content.</li><li>Manage posting calendars across social channels (Instagram, TikTok, YouTube, LinkedIn, Facebook).</li><li>Write and design social posts, captions, hooks, and stories that align with brand tone.</li><li>Research trends, hashtags, and opportunities for reach and engagement.</li></ul>2. Blog &amp; Web Content Creation<ul><li>Write and edit blogs, feature stories, and web pages for company-owned platforms.</li><li>Collaborate on keyword research and ensure content is SEO-optimized.</li><li>Design visuals and layout elements for blogs and landing pages (using Canva, Photoshop, or Figma).</li><li>Maintain consistency in tone, format, and quality across all content.</li></ul>3. Campaign Support &amp; Paid Media<ul><li>Develop visuals and short-form assets for digital ad campaigns.</li><li>Assist in post boosting and performance tracking on social platforms.</li><li>Support marketing specialist in coordinating paid and organic content efforts.</li></ul>4. Community Building &amp; Outreach<ul><li>Engage with audiences across platforms (comments, DMs, mentions).</li><li>Assist with outreach to content creators, guest bloggers, and affiliates.</li><li>Help build online communities and partnerships through social engagement.</li></ul>5. Analytics &amp; Reporting<ul><li>Track social performance metrics and content engagement.</li><li>Provide feedback on trends, content performance, and optimization opportunities.</li></ul>Required Skills &amp; Experience<ul><li>2&ndash;4 years in content creation, digital marketing, or social media.</li><li>Excellent writing and storytelling skills for blogs and web content.</li><li>Strong proficiency in video editing (CapCut, Adobe Premiere, Final Cut) and graphic design (Canva, Photoshop, or Figma).</li><li>Understanding of SEO fundamentals and keyword-based writing.</li><li>Experience managing multiple brands or projects at once.</li><li>Highly organized, creative, and proactive mindset.</li></ul>Why This Role Is Exciting<ul><li>Creative ownership across multiple brands and content formats.</li><li>A chance to write, design, film, and publish across all company platforms.</li><li>Close collaboration with leadership and technical marketing for unified growth strategy.</li><li>Immediate, visible impact on traffic, engagement, and brand growth.</li></ul>Job Type: Full-timePay: Rs100,000.00 - Rs200,000.00 per monthApplication Question(s):<ul><li>How would you rate your communication skills out of 10?</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Lead Content & Creative Specialist

AppedologyPK Recruitment

Social Media &amp; Growth Specialist. Role SummaryAppedology is hiring a Social Media &amp; Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands. This is a full-ownership role where the candidate must drive everything from strategy and content creation to daily publishing, community engagement, and measurable results - strictly organic, with no paid advertising required.The primary goal is to transform our social presence into a predictable source of audience growth, strong engagement, and qualified inbound leads.II. Core Responsibilities (Full Ownership)The specialist is fully responsible for the entire social media cycle and must work autonomously.Strategy &amp; Planning<ul><li>Develop and execute a 90-day organic growth strategy targeting US audiences across platforms like LinkedIn, Instagram, X/Twitter, and Facebook.</li></ul><ul><li>Build and maintain a 12-week rolling content calendar, ensuring consistent publishing and alignment with overall marketing objectives.</li></ul>Content Creation &amp; Publishing<ul><li>Create, schedule, and publish 15-20 high-value organic posts weekly.</li></ul><ul><li>Write engaging captions, hooks, and Call-to-Actions (CTAs), maintaining the appropriate US tone.</li></ul><ul><li>Repurpose existing long-form content (blogs, articles) into platform-specific formats (carousels, reels, shorts).</li></ul><ul><li>Liaise with internal Design and Content teams for asset delivery, but maintain final accountability for publishing quality and accuracy.</li></ul>Community Management &amp; Leads<ul><li>Actively engage with the community, responding to comments and DMs promptly (target response time: under 2 hours).</li></ul><ul><li>Identify customer pain points and translate these insights into relevant, high-performing content.</li></ul><ul><li>Implement organic funnels (e.g., link-in-bio optimization, specific CTAs) to generate inbound leads.</li></ul>Performance Tracking &amp; Reporting<ul><li>Track and analyze performance metrics weekly and monthly.</li></ul><ul><li>Deliver concise reports with actionable insights and clear recommendations for improvement.</li></ul><ul><li>Coordinate content themes with internal SEO efforts to leverage trending topics.</li></ul>III. Performance Metrics (KPIs)Success in this role will be measured by consistent delivery and improvement across these key organic metrics:Focus AreaKPITargetLeads (Organic)Qualified leads from social media8 per monthFollower GrowthMonthly increase+10-15%Engagement RateInteraction per post+2-3% MoMPublishing ConsistencyCalendar execution rate95-100%Response TimeComments/DMs response time&lt; 2 hoursContent QualityBrand alignment100% adherenceIV. Qualifications &amp; AssessmentA. Required Qualifications<ul><li>Education: Bachelor's degree (16 years of education) in Marketing, Business Administration, Communications, or a related field - mandatory.</li></ul><ul><li>Experience: 3-5 years of hands-on experience managing organic social media for brands targeting US audiences.</li></ul><ul><li>Skills:</li></ul><ul><li>Excellent command of English (US tone and style).</li></ul><ul><li>Proficiency with Meta Business Suite (organic functions), LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).</li></ul><ul><li>Familiarity with SEO fundamentals for content alignment.</li></ul><ul><li>Strong short-form copywriting, organization, and analytical skills.</li></ul>B. Mandatory Pre-Hiring AssessmentAll shortlisted candidates must complete a hands-on Social Media Skills Test covering these four critical aspects:Skill AreaAssessment DescriptionSEO AwarenessIdentify and apply trending keywords in sample social post captions.CopywritingWrite a 3-post carousel script with engaging CTAs for a US-based audience.Basic DesignCreate one static post or carousel graphic in Canva following mock brand guidelines.Social Media StrategyDraft a 7-day mini-content calendar showing tone, post type, and objective.V. Application RequirementsPlease submit the following items with your application:<ul><li>Updated resume.</li></ul><ul><li>Portfolio or links to brand accounts you have managed (with measurable metrics, if available).</li></ul><ul><li>A short case study (1-page) demonstrating organic growth or engagement results from previous work.</li></ul>Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per month

Social Media & Growth Specialist (US BASED EVENING SHIFT)

ABIC

Job Title: Social Media Branding Specialist (Organic Growth &amp; Store Visibility)Location: Remote / On-site (as applicable)Timings: 06:00 pm to 03:00 am Experience Required: Minimum 5 years in social media management, branding, and organic growth Employment Type: Full-timeAbout the RoleWe are looking for a creative, strategic, and proactive Social Media Specialist who will be responsible for building the brand visibility and organic presence of our 300+ stores in USA across all social platforms.The ideal candidate is a strong thinker and problem-solver, able to generate content ideas, collaborate with store managers, and translate real in-store activities into engaging digital stories that attract and retain audiences.Key Responsibilities<ul><li>Develop and implement organic social media strategies to boost brand visibility and engagement.</li><li>Communicate directly with store managers to collect store updates, images, and content ideas.</li><li>Create and manage photo and video content showcasing store activities, promotions, and customer experiences.</li><li>Brainstorm and execute creative campaigns to drive organic reach and community engagement.</li><li>Manage and optimize store social media pages (Facebook, Instagram, TikTok, etc.) for consistent growth.</li><li>Analyze organic performance metrics and provide actionable insights for improvement.</li><li>Stay updated with latest social trends, hashtags, and platform updates to keep our pages relevant and visible.</li><li>Work closely with the marketing team to ensure brand consistency and content quality.</li></ul>Requirements<ul><li>Minimum 5 years of proven experience in social media management, branding, or organic marketing.</li><li>Strong understanding of social media algorithms, engagement tactics, and storytelling.</li><li>Excellent communication and collaboration skills to work with multiple store managers.</li><li>Ability to generate original ideas for photos, reels, and video content.</li><li>Knowledge of basic graphic design or video editing tools (Canva, CapCut, etc.) is a plus.</li><li>Self-driven, creative, and passionate about building brand presence organically.</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthWork Location: In person

Social Media Branding Specialist (Organic Growth & Store Visibility)

JAZAK BUILDERS

Jazak Builders is a Canada-based construction company specializing in commercial projects &mdash; including retail spaces, offices, restaurants, and daycares. As we expand internationally, we&rsquo;re looking for a creative and results-driven Social Media Marketing Specialist to help us strengthen our online presence and connect with more clients across the globe.Your RoleAs our Social Media Marketing Specialist, you&rsquo;ll manage and create engaging digital content that showcases our expertise and attracts new commercial clients. You&rsquo;ll collaborate with our sales and media teams to develop fresh ideas, impactful visuals, and performance-driven campaigns.Key Responsibilities<ul><li>Develop and manage social media strategies across Facebook, Instagram, LinkedIn, and YouTube</li><li>Generate qualified leads and maximize online conversions</li><li>Create high-quality reels, live videos, and promotional content</li><li>Plan and execute paid ad campaigns; track and analyze performance</li><li>Engage with followers, respond to client inquiries, and build online relationships</li><li>Showcase ongoing and completed projects through creative storytelling</li><li>Collaborate with design, sales, and management teams for campaign alignment</li><li>Monitor social trends, analytics, and competitor activity for improvement</li><li>Build and maintain relationships with clients, developers, and consultants</li><li>Conduct virtual meetings, presentations, and follow-ups</li><li>Prepare and manage quotations, proposals, and contracts in coordination with our Canadian team</li><li>Confidently speak on camera to present company services and completed projects</li><li>Introduce creative marketing ideas to expand visibility and attract commercial clients</li></ul>Qualifications<ul><li>Minimum 3+ years of experience in social media marketing (construction/real estate preferred)</li><li>Skilled in content creation, video editing, and paid advertising</li><li>Strong understanding of branding, engagement, and lead generation</li><li>Excellent communication and creative thinking skills</li><li>Proficiency with tools like Canva, Meta Business Suite, and analytics platforms</li></ul>What We Offer<ul><li>Remote position - Canada working hours</li><li>Competitive salary + performance-based incentives</li><li>Opportunity to grow with a reputable Canadian construction brand</li><li>Creative freedom to design and lead impactful marketing campaigns</li><li>Collaboration with an experienced Canadian management team</li></ul>Job Types: Full-time, Contract Contract length: 12 monthsPay: Rs40,000.00 - Rs80,000.00 per monthWork Location: In person

Social Media Marketing Specialist (Remote)

Sunday Bazar

Position: Social Media Specialist Company: Sunday Bazar Location: Model Colony, Gulshan-e-Jami, Malir, Karachi Job Type: Full-Time (On-Site) Working Hours: Monday to Saturday, 10:00 AM &ndash; 7:00 PM Preference: Female candidates are encouraged to apply Status: Immediate HiringAbout Sunday BazarSunday Bazar is one of Pakistan&rsquo;s top online thrift stores, offering affordable and stylish pre-loved fashion and lifestyle products. We&rsquo;re on the lookout for a dynamic and trend-driven Social Media Specialist who can elevate our digital presence, craft captivating content, and connect our brand with audiences across all major social platforms.Key Responsibilities<ul><li>Handle and grow social media accounts including Instagram, Facebook, TikTok, YouTube, and Threads, ensuring brand consistency and visual appeal.</li><li>Plan, film, and edit creative content such as reels, product showcases, and lifestyle videos.</li><li>Develop trendy campaigns, storytelling content, and viral ideas that reflect the brand&rsquo;s identity.</li><li>Write compelling captions, hooks, and hashtags suited for each platform.</li><li>Be confident in appearing on camera for reels, stories, and behind-the-scenes features.</li><li>Prepare and execute a monthly social media calendar that aligns with promotions, collections, and marketing strategies.</li><li>Coordinate with the creative and marketing teams for unified messaging and design.</li><li>Manage influencer collaborations and brand partnerships to increase reach.</li><li>Analyze insights, monitor engagement, and suggest improvements for better results.</li><li>Interact actively with followers through comments, messages, and mentions.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Media Studies, or a related discipline.</li><li>1&ndash;2 years of experience in social media management and content creation (fashion/lifestyle background preferred).</li><li>Excellent knowledge of social media trends, audience engagement, and algorithm behavior (especially on Instagram and TikTok).</li><li>Confident on camera with the ability to create engaging on-screen content.</li><li>Strong communication and storytelling skills with attention to detail.</li><li>Basic knowledge of editing tools such as Canva, CapCut, VN, or similar.</li><li>Creative mindset and adaptability to fast-changing trends.</li></ul>What We Offer<ul><li>A creative, fast-paced, and growth-oriented environment.</li><li>Freedom to experiment and implement fresh ideas.</li><li>The chance to define the digital presence of a growing fashion brand.</li><li>Practical exposure to the fashion, lifestyle, and e-commerce industries.</li><li>Competitive pay with opportunities for career advancement.</li></ul>How to ApplySend your CV to Usama.hr@sundaybazar.com.pk or WhatsApp at 0303-2356310Location: Model Colony, Gulshan-e-Jami, Malir, Karachi Timings: Monday to Saturday, 10:00 AM &ndash; 7:00 PM Immediate Hiring &ndash; Female candidates are highly encouraged to apply!Job Type: Full-timePay: Rs40,000.00 - Rs70,000.00 per monthAbility to commute/relocate:<ul><li>Karachi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>What is your Current Salary?</li><li>What is your Expected Salary?</li><li>Is it feasible for you to commute to Model Colony, Gulshan-e-Jami, Malir?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Social Media Handling in Fashion Industry: 1 year (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Location:<ul><li>Karachi (Required)</li></ul>Work Location: In person

Social Media Specialist

Explore 627+ Content specialist in Karachi Pakistan this November. Find roles across top companies and apply now to boost your career.