crm campaign manager

Brainstorm Human Resource Consultant

<p>One of a leading Retail client in Dubai is looking for Loyalty &amp; CRM Manager to join their team.</p><p>We are seeking a data-driven and customer-obsessed <b>Loyalty &amp; CRM Manager</b> to take full ownership of our loyalty platform and customer segmentation strategies. You will be responsible for creating impactful campaigns that deepen engagement, drive repeat purchases, and maximize customer lifetime value across our retail and eCommerce channels.</p><p>This role is perfect for someone who understands the behavioral patterns of gamers and collectors, and knows how to create meaningful and exciting brand connections.</p><p><b>Location : Dubai </b></p><p><b>Key Responsibilities:</b></p><p><b>1. Loyalty Program Management</b></p><ul><li>Manage and enhance the loyalty program, ensuring ongoing success and growth.</li><li>Design personalized journeys, rewards, and retention strategies that keep users engaged and active.</li><li>Monitor points accrual/redemption rates and identify gaps in engagement.</li><li>Launch exclusive perks, product access, and early previews to increase customer retention and satisfaction.</li></ul><p><b>2. Campaign Planning &amp; Execution</b></p><ul><li>Build and execute CRM and loyalty campaigns aligned with the marketing calendar, product launches, and retail priorities.</li><li>Develop targeting logic for dynamic segments based on shopping behavior and product interaction.</li><li>Run seasonal promotions, reactivation campaigns, and loyalty engagement initiatives.</li><li>A/B test creatives, CTAs, and rewards to determine optimal performance.</li></ul><p><b>3. Platform Management &amp; Automation</b></p><ul><li>Operate and optimize campaigns within <b>CRM platforms such as MoEngage, Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or Emarsys</b>.</li><li>Segment audiences using behavioral, transactional, and loyalty data.</li><li>Set up automation flows for onboarding, repurchase nudges, win-back strategies, and milestone achievements.</li><li>Work with tech/data teams to ensure CRM integrations and customer data flows are accurate and scalable.</li></ul><p><b>4. Data &amp; Reporting</b></p><ul><li>Build dashboards and track key KPIs: repeat rate, engagement metrics, customer lifetime value, redemption activity, and churn trends.</li><li>Analyze campaign results and continuously refine future targeting and messaging.</li><li>Provide monthly reports to leadership with actionable insights and recommendations.</li></ul><p><b>5. Customer-Centric Brand Building</b></p><ul><li>Develop limited-edition and surprise-and-delight campaigns to reward loyal shoppers.</li><li>Collaborate with merchandising and product teams to offer exclusives, collectibles, or early access drops.</li><li>Support omnichannel initiatives that connect retail, e-commerce, and loyalty experience into a single cohesive journey.</li></ul><p><b>Key Qualifications:</b></p><ul><li>3&ndash;5 years of experience in CRM and loyalty marketing, preferably in retail or consumer digital platforms.</li><li>Hands-on experience with platforms such as MoEngage, Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Emarsys, or similar.</li><li>Strong understanding of segmentation, RFM models, campaign management, and automation.</li><li>Familiarity with gaming and pop culture trends, fandom communities, and product cycles is a strong advantage.</li></ul><p><b>Preferred Skills:</b></p><ul><li>Highly analytical with proficiency in Excel, CRM dashboards, and campaign tracking tools.</li><li>Collaborative team player with cross-functional communication skills.</li><li>Strategic mindset with a roll-up-your-sleeves execution style.</li><li>Creative and customer-obsessed approach to problem solving.</li></ul><p>Job Type: Full-time</p><p>Pay: AED12,000.00 - AED15,000.00 per month</p><p>Application Question(s):</p><ul><li>How many years of experience do you have in CRM and loyalty marketing?</li><li>Do you have experience working in the retail, e-commerce, or consumer digital industry?</li><li>Do you a strong experience with CRM platforms like MoEngage, Salesforce Marketing, Cloud,Braze,Klaviyo,HubSpot,Emarsys etc?</li><li>Do you have experience setting up automation workflows (e.g., onboarding, repurchase nudges, win-back campaigns)?</li><li>Have you built dashboards or campaign reports to track customer metrics like retention, repeat rate, or lifetime value?</li><li>Are you familiar with fandom, gaming, or pop culture communities?</li><li>Which KPIs do you typically track in a loyalty or CRM campaign dashboard?</li><li>Have you ever integrated a CRM platform with other tools or data systems (like ERP, POS, or e-commerce platforms)?</li><li>Are you familiar with customer data privacy regulations (e.g., GDPR, CAN-SPAM, or local regulations)?</li></ul><p>Experience:</p><ul><li>in CRM &amp; loyalty marketing: 5 years (Required)</li><li>retail or consumer digital platforms.: 5 years (Required)</li><li>MoEngage,,Braze,Klaviyo,HubSpot,Emarsys: 5 years (Required)</li><li>gaming &amp;pop culture trends, fandom communities: 4 years (Required)</li></ul>

Loyalty & CRM Manager -Gaming & Retail

مجموعة الطاير

<div></div><div><p><b>Al Tayer Insignia | CRM Manager</b></p><br>
<p><b>
About Us</b></p>
<p>
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world&rsquo;s best luxury brands in the fashion, jewellery, home, and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols, Armani and newly added Gymshark and The White Company, to name just a few!</p><br>
<p></p>
<p><b>
About The Role</b></p>
<p>
We are looking for an enthusiastic and experienced CRM Trade Manager who will be responsible for executing and planning customer-centric multi-channel marketing campaigns. They will do so by leveraging CRM insights, technology and best practice. The role will play a crucial role in developing and shaping CRM acquisition &amp; retention strategy while driving performance and engagement within various customer segments to ultimately drive an uplift in key performance KPIs within various Al Tayer Insignia portfolios of brands.<br>
<br>
<br>
</p><p><b>What You&rsquo;ll Be Doing</b></p>
<p><b>
Strategic Roles and Responsibilities</b></p>
<ul><li> Work closely with merchandising, planning &amp; trade teams while identifying key trading opportunities within various customer segments.</li></ul>
<ul><li> Management of the day-to-day production of multi-channel comms. Scoping the initial requirements and briefing the creative and content teams, through to audience building and deployment of the comms and the granular reporting which is shared with all activity stakeholders.</li></ul>
<ul><li> Creation of an integrated communications plan using a mixture of marketing channels where appropriate: Email, SMS, Push, Whats APP.</li></ul>
<ul><li> Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the trade strategy.</li></ul>
<ul><li> Ensure timely delivery of daily BAU campaigns.</li></ul>
<ul><li> Plan dynamic content optimisation within email campaigns to drive better engagement and marketing efficiency.</li></ul>
<ul><li> Facilitate weekly &amp; monthly reporting, acting to monitor and hit forecasted revenue. Engagement and database KPI&rsquo;s</li></ul>
<ul><li> Ownership of test and learn strategy to optimize the comms effectiveness; feeding all insights gained from the analysis of the result back in to create a continuous process of testing and refinement</li></ul>
<ul><li> Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives and deadlines are met.
</li></ul><ul><li> Continuously work on CRM innovation and new ways how to contact customers within the existent customer base.
</li></ul><ul><li> Plan and execute new automated journeys which will drive product personalization and will result in increased customer conversion.
</li></ul><ul><li> Ownership of daily campaign segmentation strategy which will result in positive uplift across various KPIs.</li></ul><br>
<p>
</p><p><b>Functional Roles and Responsibilities</b></p>
<ul><li> Ownership of CRM budget and forecasting and adherance to budget and forecasting processes
</li></ul><ul><li> Forecasting of volumes, engagement, revenue and traffic</li></ul>
<ul><li> Regular weekly reporting and results analysis
</li></ul><ul><li> QA/testing, deployment and post campaign analysis and evaluation</li></ul>
<ul><li> Campaign deployment and execution</li></ul>
<p></p>
<p><b>People Management Roles and Responsibilities</b></p>
<ul><li> Manage the team, while building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge.</li></ul>
<ul><li> Regular development reviews and performance appraisals
</li></ul><ul><li> Target and KPI setting based on business requirements</li></ul><br>
<p></p>
<p><b>
About You</b></p>
<ul><li> 5-7 years of relevant experience in CRM within a luxury retail business</li></ul>
<ul><li> 2-3 years of managerial experience.</li></ul>
<ul><li> PowerPoint, Excel, Microsoft suite</li></ul>
<ul><li> ESP experience preferably Salesforce</li></ul>
<ul><li> Experience in automated journeys/programs mapping.
</li></ul><ul><li> Knowledge in HMTL</li></ul></div>

CRM Program Manager

Systems Limited

<div>
 <p>
  Systems Limited is looking for CRM Executive who will play a pivotal role in driving the end-to-end CRM strategy through Salesforce Marketing Cloud (SFMC) &mdash; leading campaign planning, automation design, and data-driven optimization to deliver personalized, high-performing communications across the consumer lifecycle. This role goes beyond execution, focusing on journey strategy, performance analytics, and process standardization to ensure CRM initiatives contribute directly to growth, retention, and brand engagement across markets.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Resposibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Lead the planning, execution, and optimization of multi-channel CRM campaigns (email and SMS) via Salesforce Marketing Cloud, ensuring best-in-class personalization and deliverability.
  </li>
  <li>
   Strategize and deploy consumer lifecycle journeys in Journey Builder, leveraging automation and segmentation to enhance customer retention and engagement.
  </li>
  <li>
   Partner with marketing and data teams to define CRM audience strategies, segmentation logic, and campaign targeting using Contact Builder and Data Extensions.
  </li>
  <li>
   Build and maintain modular email templates, dynamic content blocks, and personalized automations aligned with brand tone and visual identity.
  </li>
  <li>
   Drive campaign performance optimization through A/B testing, data insights, and audience analysis, continuously improving CTR, CTOR, and conversion KPIs.
  </li>
  <li>
   Oversee data hygiene and governance, ensuring compliance with privacy standards, consent management, and accurate contact management.
  </li>
  <li>
   Lead CRM reporting and insight generation, presenting campaign analytics, behavioral trends, and performance dashboards to senior marketing stakeholders.
  </li>
  <li>
   Standardize SOPs for QA, testing, and approval processes to ensure consistent delivery excellence across all CRM activities.
  </li>
  <li>
   Act as a CRM subject-matter expert, supporting cross-market teams on journey setup, segmentation best practices, and SFMC usage.
  </li>
  <li>
   Collaborate closely with brand, product, and data teams to ensure alignment between marketing automation and commercial objectives.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree with 2&ndash;3 years of hands-on experience in Salesforce Marketing Cloud.
  </li>
  <li>
   Proficiency in Journey Builder, Email Studio, Automation Studio, and Contact Builder.
  </li>
  <li>
   Strong grasp of email marketing strategy, lifecycle automation, and audience segmentation.
  </li>
  <li>
   Basic proficiency in HTML and CSS for dynamic content customization.
  </li>
  <li>
   Experience in A/B testing, deliverability optimization, and QA processes.
  </li>
  <li>
   Analytical mindset with the ability to translate campaign data into insights and recommendations.
  </li>
  <li>
   Excellent written and verbal communication skills in English.
  </li>
  <li>
   Strong project management and self-organization skills, with attention to detail and delivery timelines.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Location: Karachi, Lahore, Islamabad
  </strong>
 </p>
 <p>
 </p>
</div>


CRM Executive/Associate

James Allen

<div><p>R2Net Inc. is seeking a dynamic and results-oriented CRM Specialist to join our marketing team. In this role, you will be responsible for managing and optimizing customer relationship management (CRM) campaigns across both James Allen and Blue Nile. You will play a key role in driving customer engagement, retention, and revenue growth through data-driven CRM initiatives and personalized marketing campaigns.</p><p></p><p>
Responsibilities:
</p><ul><li>Execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for both James
</li></ul><p>Allen and Blue Nile.
</p><ul><li>Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re-engagement) to drive
</li></ul><p>conversions and reduce churn.
</p><ul><li>Collaborate with cross-functional teams (e.g., product, analytics, design) to execute tailored CRM campaigns that align with
</li></ul><p>product launches, seasonal promotions, and business objectives.
</p><ul><li>Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for
</li></ul><p>improvement.
</p><ul><li>Monitor industry trends and best practices in CRM to implement innovative strategies and tools that improve customer
</li></ul><p>engagement and experience.
</p><ul><li>Maintain customer data integrity and ensure compliance with data protection regulations (e.g., GDPR, CCPA).
</li><li>Report on key CRM metrics such as open rates, click-through rates, conversion rates, and customer retention to senior
</li></ul><p>leadership.
</p><ul><li>Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
</li><li>Work with customer service and support teams to understand customer feedback and incorporate insights into CRM
</li></ul><p>strategies.
</p><ul><li>Develop and execute customer loyalty/retention programs for both Blue Nile and James Allen.
</li><li>Execute direct mail campaigns and manage vendor interactions.</li></ul><p><b>
Requirements</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>2+ years of experience in CRM, email marketing, or customer engagement in an e-commerce or retail environment.
</li><li>Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Klaviyo) and email marketing tools (e.g., Mailchimp, Marketo, or similar).
</li><li>Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
</li><li>Data-driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
</li><li>Excellent written communication skills and the ability to create engaging, personalized content for a variety of customer segments.
</li><li>Ability to collaborate cross-functionally with marketing, product, and design teams.
</li><li>Highly organized with strong project management skills and attention to detail.
</li><li>Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
</li><li>Experience with segmentation and automation strategies in CRM systems.
</li><li>Familiarity with data visualization tools (e.g., Tableau, Google Data Studio) to present CRM insights.
</li><li>Prior experience with direct mail advertising efforts.
</li><li>Demonstrated experience with customer loyalty and retention.
</li><li>Previous experience working with A/B testing tools and methodologies to optimize campaigns.
</li><li>Quick to learn and adapt to overcome challenges.
</li><li>Enjoys working in an environment with a lively, engaged, and passionate team culture</li></ul><p><b>
Benefits</b></p><p>
At R2Net - James Allen &amp; Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:</p><p></p><ul>
<li>
Hybrid Work Environment</li>
<li>Paid Time Off</li>
<li>Medical, Dental, Vision and Prescription Insurance</li>
<li>401(k) Retirement Plan with Company Match</li>
<li>Flexible Spending Account | Health Savings Account</li>
<li>Tuition Reimbursement</li>
<li>Employee Discount</li>
<li>Parental Leave</li>
Life Insurance<br>
<li>
</li>
</ul><p>Annual base pay: $70,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.<br>
<br>
At this time, R2Net will not sponsor a new applicant for employment authorization for this position.<br>
<br>
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1</p></div>

CRM Specialist

Backroads

<div><div>About the Marketing Department:<br>
<br>
The Marketing team drives brand awareness, customer engagement, and trip bookings through strategic campaigns, compelling content, and data-driven insights. They manage digital and traditional marketing channels, optimize customer outreach, and enhance the brand&rsquo;s presence to inspire travelers and grow the business.<br>
<br>
The department is comprised of several teams, which include the below:</div><br>
<ul><li>
Direct Mail &amp; CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.</li><li>
PR &amp; Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships, and influencer collaborations to expand Backroads&rsquo; reach.</li><li>
Website Management: Oversees the website&rsquo;s content, functionality, and user experience to ensure seamless navigation, accurate information, and optimized conversion.</li><li>
Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.</li></ul><div></div><div>
About the Role:</div><div>
We&rsquo;re seeking a Senior Manager of CRM, Direct Mail and Loyalty to lead the strategy, execution, and measurement of customer lifecycle initiatives across both digital and offline channels. This role combines strategic campaign leadership with data fluency &ndash; overseeing CRM and direct mail programs that deepen customer engagement, retention, and referrals. You&rsquo;ll collaborate closely with analytics and creative partners to deliver personalized, high-performing programs that drive measurable impact.</div><div></div><div>
What You&rsquo;ll Be Doing:</div><div><i>
CRM &amp; Lifecycle Strategy</i></div><ul><li>
Own the multi-channel CRM roadmap, encompassing email, and direct mail programs.</li><li>
Develop segmentation, targeting, and personalization strategies across customer lifecycle stages (acquisition, onboarding, engagement, retention, and reactivation).</li><li>
Build and optimize automated and triggered campaigns that improve engagement, conversion, and retention KPIs.</li><li>
Develop and evolve campaigns to achieve LTV or segment targets.</li><li>
Collaborate with product and digital teams to integrate CRM touchpoints across web, app, and offline journeys.</li></ul><div><i>
Direct Mail Program Management</i></div><ul><li>
Lead strategy, testing, and execution for direct mail as part of the integrated CRM ecosystem.</li><li>
Manage audience selection, creative testing, production workflows, vendor relationships, and timelines.</li><li>
Oversee campaign QA, ensuring data accuracy and flawless delivery.</li><li>
Align direct mail with digital touchpoints to deliver cohesive omnichannel experiences.</li></ul><div><i>
Analytics &amp; Insights</i></div><ul><li>
Conduct on-going analysis of the prospect and house file to identify gaps for nurture or conversion.</li><li>
Translate data insights into actionable recommendations to improve campaign effectiveness and ROI.</li><li>
Lead post-campaign analyses to understand drivers of performance, attribution impact, and long-term customer value.</li><li>
Partner with other channels to grow base and build attribution methodology.</li><li>
Provide leadership in test design (A/B, holdout, multivariate) to optimize offers, creativity, and segmentation.</li></ul><div><i>
Cross-Functional Collaboration &amp; Leadership</i></div><ul><li>
Partner with creative, product, and operations teams to ensure consistent messaging and operational excellence across channels.</li><li>
Communicate performance results and strategic recommendations to leadership.</li><li>
Serve as the Subject Matter Expert for Product and IT, directing development and maintenance of functional improvements and tracking across systems and platforms to ensure accuracy.</li><li>
Manage and mentor junior marketers or analysts, fostering analytical curiosity and data-driven decision-making.</li><li>
Advocate for continuous improvement, innovation, and best practices in CRM and direct mail analytics.</li></ul><div></div><div>
What You&rsquo;ll Need to Be Successful:</div><ul><li>
7+ years of experience in CRM, lifecycle, or retention marketing with direct ownership of analytics or reporting.</li><li>
Proven success managing integrated CRM and direct mail programs end-to-end.</li><li>
Advanced proficiency with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign).</li><li>
Strong analytical skills &mdash; able to interpret data, create dashboards, and present insights clearly.</li><li>
Hands-on experience with data visualization tools (e.g., Tableau, Looker, Power BI) and working knowledge of SQL or similar query languages.</li><li>
Deep understanding of segmentation, testing methodology, and attribution.</li><li>
Excellent cross-functional communication, project management, and attention to detail.</li><li>
Experience leading or mentoring a small team preferred.</li></ul><div></div><div>
Work Environment:</div><ul><li>
On-site, Berkeley, CA</li><li>
4 days in-office</li></ul><div></div><div>
About Backroads:</div><div>
At Backroads we&rsquo;re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages &ndash; including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.</div><div></div><div>
Why Backroads:</div><div>
At Backroads, we value every single member of our staff, and we&rsquo;re proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have &ndash; you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud &ndash; delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive:</div><ul><li>
Comprehensive medical, dental, and vision insurance</li><li>
401(k) with company match, flex plan, and parental leave</li><li>
Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!</li><li>
Complimentary trips and trip discounts for employees, and trip discounts for employees&rsquo; friends and family!</li><li>
Outdoor industry discounts and deals</li><li>
Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work</li><li>
Wellness programs and regular lunchtime bike rides and yoga</li></ul><div></div><div>
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div><div></div><div>
Salary Ranges:</div>
$140,000.00 - $180,000.00<div><div>
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.</div><div></div><div>
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.</div><div></div><div>
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.</div></div></div>
<br><div><div><p>FROM OUR FOUNDER</p><p></p><div><div><div><div><div><i>
I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you&rsquo;re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms.</i></div><div></div><div>
Tom Hale, Founder &amp; President</div></div></div></div></div></div></div><p></p>

Senior Manager of CRM, Direct Mail and Loyalty

Accenture

<p><b>Skill required:</b> Marketing Operations - Salesforce Marketing Cloud<br>
<b>Designation:</b> Delivery Operations Team Lead<br>
<b>Qualifications:</b>Any Graduation
<br>
<b>Years of Experience:</b>7 to 11 years
<br>
<b>About Accenture</b><br>
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song&mdash; all powered by the world&rsquo;s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
<br>
<b>What would you do?</b> Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services &amp; Customer Engagement and Media Growth Services. &ldquo;The client&rdquo; is evolving at pace - truly like no other organisation. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! SENIORITY LEVEL: Experienced Professional FUNCTION: Marketing LOCATION: Mumbai, India Role requires Digital Marketing Ads &amp; Promotion creation/design As a Marketing Automation Specialist you will play a pivotal role in ensuring the seamless execution of CRM &amp; Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital &amp; Omnichannel Area function to enhance consumer engagement and satisfaction. You will be responsible for the day-to-day deployment and operational execution of CRM &amp; Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards. Design, implement, develop &amp; manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.<br>
<b>What are we looking for?</b> At &ldquo;the organization&rdquo; we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at &ldquo;the client&rdquo;. &bull; Global Top Employer with 53,000 people across more than 180 markets &bull; Brands sold in over 200 markets, made in 44 factories in 42 countries &bull; Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations &bull; Diversity leader in the Financial Times and International Women&rsquo;s Day Best Practice winner &bull; Seal Award winner &ndash; one of 50 most sustainable companies Collaboration, diversity and teamwork underpin everything we do here at &ldquo;the client&rdquo;. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! &bull; Mandatory working experience managing CRM campaign operations in Salesforce Marketing Cloud including email content uploads, scheduling and deployment, within a B2C/ Digital Marketing context. &bull; Ability to work independently, to prioritize workload and take ownership of projects. &bull; Strong analytical and problem-solving skills. Adept with reporting against CRM KPIs and key parameters. &bull; Good communication skills &amp; command of the English language. &bull; Salesforce Marketing Cloud Email Specialist Certification will be an advantage
<br>
<b>Roles and Responsibilities:</b> &bull;In this role you are required to do analysis and solving of moderately complex problems &bull; May create new solutions, leveraging and, where needed, adapting existing methods and procedures &bull; The person would require understanding of the strategic direction set by senior management as it relates to team goals &bull; Primary upward interaction is with direct supervisor &bull; May interact with peers and/or management levels at a client and/or within Accenture &bull; Guidance would be provided when determining methods and procedures on new assignments &bull; Decisions made by you will often impact the team in which they reside &bull; Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture &bull; Please note that this role may require you to work in rotational shifts &bull; Drive Operational Excellence &ndash; Execute and oversee the smooth end-to-end deployment of CRM campaigns - from creation and personalization, to scheduling and delivery. &bull; Enhance Consumer Experience &ndash; Develop and execute automated consumer journeys to drive engagement as well as creating audience segments based on target audience data and behaviours. This will include workflow creation (email, SMS, surveys, customer care task creation) for different purposes (hyper care, onboarding, abandoned cart). &bull; Deliver Data-Driven Insights &ndash; Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement. This will include generating reports, analysing data, identifying trends and suggesting improvements for email campaigns. &bull; Collaborate &amp; Influence &ndash; Work cross-functionally with Brand, Commercial, Consumer Experience and IDT teams, along with agency partners, to drive business growth and consumer satisfaction.</p>
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Any Graduation

Delivery Operations Team Lead

Mercedes-Benz Otomotiv

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  <strong>
   Job Description
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   Develop and manage CRM communication campaigns across sales, after-sales, used car, and finance operations
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   Coordinate and enhance communications with both potential and existing customers, while analyzing and reporting sales performance resulting from these interactions
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   Strengthen customer relationships to increase brand awareness and loyalty through consistent and effective communication strategies
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   Utilize and improve CRM systems, including customer databases, call center platforms, lead management, and tracking systems, ensuring data accuracy and system efficiency
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   Plan and execute CRM activities, campaigns, and customer management processes within the defined CRM budget
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   Identify and segment target audiences for campaigns to maximize effectiveness
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   Oversee and monitor data privacy regulations (KVKK ) and lead management of agent bonus programs
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   Ensure proper coordination in collecting, processing, and storing customer data in compliance with data privacy regulations (KVKK) and company policies
  </li>
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   Collaborate closely with product ownership teams at both MBO and HQ levels to track and adopt emerging digital tools
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   Monitor end-to-end customer experience performance, taking corrective actions where necessary to ensure service excellence
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 </p>
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  <strong>
   Qualifications
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 </p>
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   Bachelor&rsquo;s degree in Business Administration, Business Informatics, Engineering, Marketing, Customer Relationship Management, or a related field
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   Proven knowledge and hands-on experience with Salesforce Marketing Cloud and Google Analytics
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   Preferably experienced in CRM systems, call center processes and marketing practices
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  <li>
   Excellent command of English, both written and spoken
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 </ul>
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 </p>
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Van Customer Experience & Journey Coordinator

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