marketing communications senior specialist Jobs in Istanbul

marketing communications senior specialist

payment operations executive (fintech) - hybrid Jobs in Istanbul

payment operations executive (fintech) - hybrid

assistant marketing manager Jobs in Istanbul

assistant marketing manager

business analyst 'digital channels' Jobs in Istanbul

business analyst 'digital channels'

ceo office / strategy executive, hybrid Jobs in Istanbul

ceo office / strategy executive, hybrid

digital channels performance marketing leader hybrid

Pegasus Airlines

<div>
 
 
 We are Pegasus Airlines!
 
 
 
 We are Pegasus. We represent the new generation in Turkish aviation. With our motto: Everyone has the right to fly, we inspire our guests to travel with low fares thanks to our business model.
 
 
 
 
 
 As your digital airline, our guest-centric approach offers digital technologies and unique innovations that enhance the travel experience.
 
 
 Today, we operate connecting flights to more than 50 countries across T&uuml;rkiye, Europe, North Africa, the Middle East, Russia, and Central Asia. We have one of the youngest fleets in Turkey, which exceeds 110 aircraft in 2025.
 
 
 
 
 
 Are you ready to embark on your Pegasus career path as our
 
 Digital Channels Performance Marketing Leader,
 
 flight number
 
 PC-2025?
 
 
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, business, or a related field.
 </li>
 <li>
 7+ years of experience in performance marketing.
 </li>
 <li>
 Proven track record of driving significant growth through digital marketing initiatives.
 </li>
 <li>
 Deep understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
 </li>
 <li>
 Strong knowledge analytics tools
 </li>
 <li>
 Excellent analytical and problem-solving skills.
 </li>
 <li>
 Strong leadership and team management abilities.
 </li>
 <li>
 Excellent communication and presentation skills.
 </li>
 </ul>
 
 
 
 
 
 In this role, you will
 
 
 <ul>
 <li>
 Lead and mentor a team of performance marketers.
 </li>
 <li>
 Develop and execute comprehensive performance marketing strategies aligned with overall business objectives.
 </li>
 <li>
 Identify and prioritize key performance indicators (KPIs) to measure campaign success.
 </li>
 <li>
 Conduct in-depth market research and competitor analysis to inform strategic decisions.
 </li>
 <li>
 Manage and optimize paid advertising campaigns across multiple channels.
 </li>
 <li>
 Implement A/B testing and other experimentation techniques to optimize campaign performance.
 </li>
 <li>
 Monitor and analyze campaign performance metrics to identify areas for improvement.
 </li>
 <li>
 Allocate marketing budgets effectively to maximize ROI.
 </li>
 <li>
 Track and report on marketing expenses and ROI.
 </li>
 <li>
 Foster a culture of innovation and continuous learning.
 </li>
 <li>
 Collaborate with cross-functional teams (e.g., brand, product, and sales) to ensure alignment.
 </li>
 <li>
 Utilize data analytics tools to gain insights into customer behavior and campaign performance.
 </li>
 <li>
 Leverage data-driven insights to inform strategic decisions and optimize campaigns.
 </li>
 </ul>
 
 
 
 
 
 What Pegasus Airlines can offer you
 
 
 <ul>
 <li>
 Discounted domestic and international flight tickets that include first-degree family members, For a single candidate can add +1 person, Discounted flight with contracted airlines to destinations where there are no flights
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 Food voucher
 </li>
 <li>
 Remote and flexible working hours on certain days according to a working model, allowance for remote working days
 </li>
 <li>
 Fun@Fly Social Activity Clubs (Social clubs such as theatre club, sailing, trekking, running, basketball, volleyball and football teams, e-sports team)
 </li>
 <li>
 Kindergarten opportunity for female employees (Istanbul, Izmir, Antalya)
 </li>
 <li>
 Performance-based bonus system
 </li>
 <li>
 Shuttle
 </li>
 </ul>
 
 
 
 
 
 Discover Pegasus Airlines!
 
 
 
 Our Framework for a Sustainable Future prioritizes our impact on the environment and society, as well as economic development. We call our route
 
 
 Sustainable Future
 
 
 . By 2050, we aim to eliminate carbon emissions from our operations, and we are working towards this goal. We are proud of a rich governance culture that is developed through a perspective open to continuous improvement and the feedback of our stakeholders. We regularly and transparently share our targets and performance on these issues with the public.
 
 
 Gender equality is at the foundation of our corporate culture. We are one of the pioneering airlines that have signed IATA's voluntary initiative "25by2025" to increase the representation of women in all areas of the aviation industry, including pilot, technician, and management ranks. We were the first airline in the world to join the UN Women's Empowerment Principles (WEPs) platform.
 
 
 Listen to every different voice in our quest for a more equal tomorrow for future generations and we call our voice #PegasusHarmony 💛
 
</div>

Digital Channels Performance Marketing Leader - Hybrid

Eczacıbaşı Holding

<div>
 
 
 Eczac&inodot;ba&scedil;&inodot; Holding
 
 
 
 Established by Dr. Nejat F. Eczac&inodot;ba&scedil;&inodot; in 1942, Eczac&inodot;ba&scedil;&inodot; Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Own and shape the end-to-end digital marketing vision, covering paid media, performance channels, brand campaigns, and data-driven decision-making across all platforms (Meta, Google, TikTok, Programmatic, Marketplaces, and emerging channels).
 </li>
 <li>
 Lead and mentor the entire digital marketing department, including managers and specialists in performance marketing, SEO, analytics, and creative production.
 </li>
 <li>
 Set strategic priorities that balance brand-building with aggressive acquisition and revenue targets in a highly competitive FMCG landscape.
 </li>
 <li>
 Collaborate cross-functionally with brand marketing, trade marketing, e-commerce, and sales teams to align digital execution with overarching business goals.
 </li>
 <li>
 Define and enforce governance on budget allocation, campaign frameworks, measurement standards, naming conventions, and best practices across channels.
 </li>
 <li>
 Oversee performance and brand campaigns, ensuring tactical excellence and strategic clarity, while maintaining the agility to pivot based on data and market dynamics.
 </li>
 <li>
 Represent digital marketing at the senior leadership level, providing regular reporting, insights, and recommendations that impact business strategy.
 </li>
 <li>
 Foster a culture of experimentation, innovation, and continuous improvement&mdash;encouraging the team to challenge assumptions, test boldly, and share learnings transparently.
 </li>
 <li>
 Stay ahead of industry trends, ad tech developments, and consumer behaviour shifts, translating them into competitive advantage for the brand.
 </li>
 </ul>
 
 
 
 
 
 You are exactly the person we are looking for!
 
 
 
 
 Your team is waiting for you!
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 10+ years of experience in digital marketing, including significant leadership of teams and budgets in FMCG, retail, or similarly fast-paced industries.
 </li>
 <li>
 Proven track record of scaling performance channels profitably while building brand equity in crowded markets.
 </li>
 <li>
 Deep expertise across major platforms&mdash;Google Ads, Meta, TikTok, programmatic ecosystems, and retail media.
 </li>
 <li>
 Comfortable defining strategy and rolling up sleeves when needed&mdash;this is not an ivory tower role.
 </li>
 <li>
 Skilled at navigating complex organizations, influencing senior stakeholders, and aligning cross-functional priorities.
 </li>
 <li>
 Fluent in digital analytics and measurement frameworks, able to translate marketing metrics into actionable business insights.
 </li>
 <li>
 Strong leadership presence, with a track record of hiring, coaching, and retaining high-performing teams.
 </li>
 <li>
 Exceptional communication in Turkish and English; you can inspire a team and influence a boardroom in equal measure.
 </li>
 <li>
 Preferred: Experience in FMCG marketing or working with top-tier FMCG brands, either in-house or agency side.
 </li>
 </ul>
 
 
 
 
 &laquo;You should live your career, development, life and future at Eczac&inodot;ba&scedil;&inodot;!&raquo;
 
 
 
 
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A seat at the table in one of the country&rsquo;s most respected FMCG companies, with the resources and scale to make a true impact.
 </li>
 <li>
 The opportunity to build and lead an in-house center of excellence in digital marketing.
 </li>
 <li>
 A collaborative culture that rewards innovation, accountability, and results.
 </li>
 <li>
 Competitive compensation and benefits designed to attract the best talent.
 </li>
 </ul>
 
 
 
 
 
 What is here for you?
 
 
 <ul>
 <li>
 You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
 </li>
 <li>
 Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
 </li>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, leave entitlements are calculated based on the employee's total work experience and come with your employment.
 </li>
 <li>
 We always applaud successes with different reward methods.
 </li>
 <li>
 With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
 </li>
 <li>
 Being a mother or father at Eczac&inodot;ba&scedil;&inodot; is a privilege. Monthly nursery aid is provided to working mothers at Eczac&inodot;ba&scedil;&inodot;, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
 </li>
 <li>
 We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.
 </li>
 </ul>
 
 
</div>

SENIOR DIGITAL MARKETING MANAGER

ICRON | Planning and Optimization Solutions

<div>
 
 
 ICRON, a global leader in Optimized Decision Making and Supply Chain Optimization software solutions, is seeking a&nbsp;
 
 
 Marketing&nbsp;Specialist
 
 
 &nbsp;to join our team in the Istanbul office.
 
 
 
 
 
 
 
 Founded in 1992, ICRON has offices in Amsterdam, Munich, Istanbul, and Singapore, serving clients across diverse industries worldwide.
 
 
 
 
 
 
 
 Our mission is simple yet powerful: to help organizations visualize, synchronize, and optimize their end-to-end supply chain operations&mdash;enabling them to make smarter, faster, and more profitable decisions.
 
 
 
 
 
 
 
 RESPONSIBILITIES
 
 
 
 
 
 
 
 
 <ul>
 <li>
 
 Manage ICRON&rsquo;s digital presence, including the corporate website, LinkedIn, and other relevant channels.
 
 </li>
 <li>
 
 Oversee&nbsp;
 
 
 end-to-end event management
 
 
 , including conferences, and webinars, ensuring strong brand positioning.
 
 </li>
 <li>
 
 Manage strategic relationships with advertising agencies, SEO partners, and digital media teams.
 
 </li>
 <li>
 
 Collaborate with partners on co-marketing&nbsp;initiatives, including content syndication, campaigns, and joint events.
 
 </li>
 <li>
 
 Lead the effective use of&nbsp;
 
 
 HubSpot
 
 
 &nbsp;for&nbsp;marketing&nbsp;automation, nurturing, and analytics.
 
 </li>
 <li>
 
 Leverage AI-powered&nbsp;marketing&nbsp;tools and emerging trends.
 
 </li>
 <li>
 
 Develop and deliver performance reports, providing insights on digital and campaign metrics with clear recommendations for continuous improvement.
 
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree in&nbsp;Marketing, Business Administration, Industrial Engineering, or a related field (Master&rsquo;s degree is a plus).
 
 </li>
 <li>
 
 3-4 years of proven&nbsp;marketing&nbsp;experience
 
 
 , ideally within B2B technology, SaaS, or enterprise software sectors.
 
 </li>
 <li>
 
 Strong track record in managing digital campaigns, events, and partner&nbsp;marketing&nbsp;activities with measurable results.
 
 </li>
 <li>
 
 Hands-on experience with&nbsp;marketing&nbsp;automation platform HubSpot, SEO/SEM tools, and analytics.
 
 </li>
 <li>
 
 Strong organizational, and project management capabilities.
 
 </li>
 <li>
 
 Up-to-date knowledge of&nbsp;marketing&nbsp;trends, digital platforms, and data-driven strategies.
 
 </li>
 <li>
 
 Native-level fluency in English; additional languages are a plus.
 
 </li>
 </ul>
 
 
 
 
 
 We will process your personal data as part of our recruitment procedures. To find out more, please consult our Disclosure Text for Employee Candidates.
 
 
 
 
 
</div>

Marketing Specialist

Ford Otosan

<div>
 
 
 About The Job
 
 
 
 We believe that our employees are the foundation of our success and the source of our strength. Our vision is to become Turkey's most valuable and preferred industrial company that champions equality in the workplace. Join us in shaping the future of the automotive industry at Ford Otosan!
 
 
 
 
 
 
 What awaits you in this role?
 
 
 
 Support in building the annual digital communication strategy in alignment with Ford Trucks brand &amp; product strategies.
 
 
 Execution of digital communication plans and coordination with third-party vendors and agencies.
 
 
 Planning, implementation, analysis, development, and optimization of digital marketing campaigns, including display advertising, SEM, and programmatic campaigns.
 
 
 Coordination of media planning processes with media agencies for ongoing and periodic campaigns.
 
 
 Managing social media communication efforts for distributors and dealers.
 
 
 Managing project coordination and prioritization in collaboration with the IT department.
 
 
 Overseeing content, design, website maintenance, and SEO activities by managing website agencies and working closely with IT teams.
 
 
 Expertise in end-to-end website development, including UX/UI design, wireframing, prototyping, and final deployment.
 
 
 Ability to lead the full website lifecycle from concept and design through development, testing, launch, and post-launch optimization.
 
 
 Skilled in collaborating with cross-functional teams to ensure seamless user experience and interface design aligned with brand guidelines.
 
 
 Proficient in integrating web platforms with digital marketing and analytics tools to maximize performance and conversion.
 
 
 Hands-on experience managing front-end and back-end development processes or coordinating with development teams/agencies to deliver fully functional websites.
 
 
 Optimizing website traffic to improve both the quality and quantity of leads. Analyzing and reporting on website performance regularly.
 
 
 Monitoring digital performance of countries, Ford Trucks importers and managing asset and web platform processes.
 
 
 Maintaining a thorough understanding of IT and other digital systems capabilities and working in cooperation with related departments.
 
 
 Managing application processes and designing customer journey workflows, integrating these with web and mobile platforms. Collaborating with stakeholders to develop customer data analysis, segmentation, and customer loyalty programs.
 
 
 
 
 
 What are we looking for in this position?
 
 
 Experience is preference criteria for candidates; Digital Marketing Specialist role at least 3 years in a global company
 
 
 
 
 
 
 
 
 
 
 
 
 Technical Skills
 
 
 
 Proven experience in planning, executing, and optimizing digital marketing campaigns across various channels including display, SEM, programmatic, and paid social media.
 
 
 Strong coordination skills with agencies, IT teams, and cross-functional departments.
 
 
 Solid understanding of digital media tools and platforms, media planning, and ROI/KPI monitoring
 
 
 
 
 
 Expertise in content management, SEO, and website performance analysis.
 
 
 
 
 
 
 Behavioral Skills and Competencies
 
 
 
 Good communication skills, ability to get buy-in from stakeholders within the company,
 
 
 At least 3 years of experience in Digital Marketing. Web site management experience is a must.
 
 
 Has planning and organizational skills, attention to detail, ability to handle multiple tasks with rapid and effective
 
 
 decison making ability
 
 
 Excellent written and verbal communication skills in Turkish and very good level in English.
 
 
 Enthusiastic about new projects, digitalization, and reaching goals.
 
 
 Proactive problem solver with a results-driven approach.
 
 
 Ability to quickly adapt to change and work efficiently in dynamic environments.
 
 
 
 
 
 
 
 
 
 Role Location
 
 
 
 
 
 
 Sancaktepe
 
 
 
 
 
 When You Start Your Career In "Ford Otosan";
 
 
 &bull; We have hybrid working model and you can enjoy being part of an agile team.
 
 
 &bull; You'll become a member of Ko&ccedil; Pension Foundation
 
 
 &bull; You and your loved ones will enjoy the benefits of Ko&ccedil;Ailem
 
 
 &bull; You'll choose the side benefits with Flextra
 
 
 
 
 
 The only criterion evaluated in the recruitment and employment is suitability for the job; equal opportunity is provided without any discrimination.
 
 
 
 
</div>

Ford Trucks Digital Marketing & CRM Team Member

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>2 years of experience in digital media, sales, marketing, or product roles.</li>
<li>Experience working with digital organizations.</li>
<li>Experience with performance marketing and PMax campaign management.</li>
Ability to communicate in English and Turkish fluently in order to interact with internal and external stakeholders. 
<li>
</li></ul> 
<h3 class="jobSectionHeader">Preferred qualifications:</h3><ul>
<li>Experience in planning and measuring performance marketing campaigns across multiple digital channels.</li>
<li>Experience across various digital advertising channels (including Search, Display, Shopping, YouTube) and knowledge of the engaged landscape.</li>
<li>Ability to grow in a fluid environment, and capable of prioritizing tasks and meeting deadlines.</li>
<li>Ability to manage multiple stakeholders including C-level communication, lead cross-functional collaborations, and influence solutions to drive cross-channel campaign performance.</li>
<li>Ability to develop narratives and presentations with excellent organizational, communication, and influencing skills.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Businesses of all shapes and sizes rely on Google&rsquo;s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As a Performance Marketing (PMax) Specialist, you will be a product expert and thought leader, bridging the gap between Google's product teams and client-facing account teams. You will be working with Google advertising customers from different sectors on their PMax strategy. You will be focusing on driving client business growth through innovative PMax strategies. You will be serving as a trusted advisor to both Sales and Product teams, influencing product development to align with market and client opportunities. This role requires understanding of PMax's value proposition, optimal campaign setup, and tactical value.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
 
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Develop and drive the strategy and growth of Performance Max campaigns, directly aligning with client business objectives and demonstrating their impact.</li>
<li>Educate internal teams and external partners on Performance Max capabilities, best practices, and measurement.</li>
<li>Partner closely with clients to understand their overarching business goals and develop tailored PMax frameworks to achieve performance and brand objectives.</li>
<li>Collaborate effectively with internal Google teams (Product, Sales, Support) to ensure alignment and seamless campaign execution.</li>
<li>Work closely with measurement and analytics teams to demonstrate the value and ROI of Performance Max campaigns for clients.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Performance Marketing Specialist (English, Turkish)

<div>
 
 If you want to be part of a Brand Communication team within an innovative, energetic, and dynamic young workforce, you&rsquo;re in the right place!
 
 
 This is where our story intersects with yours!
 
 
 This is the story of those who want to start their career in the right place and contribute to value-added projects&hellip;
 
 
 Our strength comes not only from our mastery of glass production technologies but also from the genuine relationships we build with our customers. With products that decorate tables all around the world, we reach millions of consumers and prove our permanence at global tables through our offices in Italy and the USA.
 
 
 At our 2 mega production facilities in K&uuml;tahya, with more than 2,000 employees, we export to over 138 countries and bring people together at the same table with our wide range of products that add joy to every moment of the day.
 
 
 With a
 
 52% female employee ratio
 
 , LAV is a pioneer in equal employment opportunities, valuing diversity and rejecting discrimination based on race, religion, color, national origin, gender, marital status, age, or seniority.
 
 
 #genderequality #itsabilitynotgender
 
 
 
 
 
 
 QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 
 
 We are looking for a
 
 Digital Marketing Manager
 
 for
 
 LAV
 
 , Turkey&rsquo;s leading glassware brand, who will be responsible for managing end-to-end organic and inorganic digital marketing processes.
 
 
 This role will manage all digital marketing activities&mdash;from SEO and content strategies to performance campaigns&mdash;to increase customer traffic, strengthen brand awareness, and achieve sales targets.
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in relevant fields (Marketing, Communication, Business Administration, etc.)
 </li>
 <li>
 Minimum 4&ndash;6 years of digital marketing experience, with expertise in both organic and performance sides
 </li>
 <li>
 Strong background in SEO, content management, performance campaigns, and social media strategies
 </li>
 <li>
 Experience in managing digital marketing in e-commerce and retail sectors is a plus
 </li>
 <li>
 Ability to analyze and report digital campaign metrics (ROAS, CAC, CTR, Conversion Rate)
 </li>
 <li>
 Experience in preparing briefs, managing processes, and evaluating performance with digital agencies
 </li>
 <li>
 Media planning, budget management, and ability to oversee P&amp;L impacts
 </li>
 <li>
 Strong analytical mindset, data-driven decision-making, and solid reporting skills
 </li>
 <li>
 Experience in cross-functional collaboration
 </li>
 <li>
 Advanced proficiency in English
 </li>
 <li>
 Ability to follow global digital marketing trends and generate innovative solutions
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 <ul>
 <li>
 Creating and implementing LAV&rsquo;s digital marketing strategy aligned with overall business objectives
 </li>
 <li>
 Planning and managing organic efforts including SEO, content creation, social media, and brand visibility
 </li>
 <li>
 Planning, budgeting, optimizing, and reporting performance marketing campaigns
 </li>
 <li>
 Managing media planning, budget allocation, and execution of digital campaigns in line with ROAS, CTR, and conversion targets
 </li>
 <li>
 Driving traffic to the website and app across all digital channels and improving traffic quality
 </li>
 <li>
 Coordinating with marketing, product, and content teams to align campaign messages, product content, and visual materials
 </li>
 <li>
 Executing e-commerce campaigns across digital channels in line with brand strategy
 </li>
 <li>
 Preparing monthly and quarterly digital performance reports and presenting them to senior management
 </li>
 <li>
 Managing agency relationships including briefing, process tracking, and performance management
 </li>
 <li>
 Monitoring competitors&rsquo; digital marketing activities and industry trends, proposing innovative practices
 </li>
 </ul>
 
 
</div>

E-commerce  Digital Marketing Manager

Menarini Türkiye

<div>
 
 We are looking for a
 
 &ldquo;Business Insight and Customer Engagement Process Leader&rdquo;
 
 for our Business Operations team in Istanbul.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 
 Business Insights
 
 
 <ul>
 <li>
 Lead the generation, analysis, and interpretation of data from multiple sources (sales, market research, CRM, competitive intelligence, digital engagement metrics) to support strategic and operational decision-making.
 </li>
 <li>
 Deliver timely, relevant, and actionable insights to senior management, brand teams, and field force leadership.
 </li>
 <li>
 Partner with marketing and sales leaders to define KPIs, measure performance, and recommend adjustments to tactics or strategy.
 </li>
 <li>
 Manage and optimize market research activities (qualitative and quantitative) to deepen understanding of customer needs, behaviors, and preferences.
 </li>
 <li>
 Develop predictive and trend analyses to anticipate market changes and identify growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement Process Management
 
 
 <ul>
 <li>
 Design, implement, and continuously improve the omnichannel customer engagement model in alignment with company strategy and compliance requirements.
 </li>
 <li>
 Ensure processes enable a seamless, personalized, and compliant customer experience across channels (face-to-face, remote, digital, events, congresses).
 </li>
 <li>
 Drive the implementation of the new CRM system in close alignment with regional and country strategic priorities.
 </li>
 <li>
 Drive adoption and effective use of CRM and engagement tools by the field force and medical teams. Monitor engagement quality and effectiveness, recommending process refinements and capability-building initiatives.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Collaborate with Sales Force Effectiveness, Digital, Medical Affairs, Marketing, and IT to ensure integrated insight generation and engagement strategies.
 </li>
 <li>
 Serve as the point of contact for global/regional BI &amp; engagement process initiatives, adapting global frameworks to local market needs.
 </li>
 <li>
 Support launch excellence and lifecycle management by embedding customer insight into planning.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 University degree in Business, Economics, Engineering, or related fields.
 </li>
 <li>
 Minimum 5 years of experience in business insights, analytics, market research, or customer engagement processes.
 </li>
 <li>
 Experience in the pharmaceutical or healthcare sector is a strong advantage.
 </li>
 <li>
 Strong analytical, problem-solving, and project management skills.
 </li>
 <li>
 Hands-on experience with CRM systems and omnichannel engagement tools.
 </li>
 <li>
 Excellent command of English.
 </li>
 </ul>
 
 
</div>

Customer Engagement & Business Insight Process Leader

Explore 1087+ Digital channels performance marketing leader hybrid in Istanbul this September. Find roles across top companies and apply now to boost your career.