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digital data analyst

Loyal To Cumbria

Job OverviewThe Digital Marketing Data Analyst is responsible for analyzing digital marketing campaigns and initiatives to provide actionable insights that drive performance optimization. This role focuses on data collection, performance measurement, and strategic analysis of digital channels (such as paid search, social media, email marketing, SEO, etc.) to support the marketing team in achieving growth and engagement goals. The ideal candidate has a strong background in data analysis, digital marketing platforms, and the ability to translate complex data into clear and actionable insights.Key ResponsibilitiesCampaign Performance AnalysisAnalyze digital marketing campaigns across various channels (e.g., Google Ads, Facebook Ads, email campaigns, SEO, content marketing) to track performance and identify areas for improvement.Provide regular reporting on key performance indicators (KPIs) such as traffic, conversions, bounce rates, engagement, and return on investment (ROI).Utilize data visualization tools (e.g., Tableau, Google Data Studio, Power BI) to create easy-to-understand reports and dashboards for the marketing team.Data Collection &amp; ReportingCollect and analyze data from multiple digital marketing platforms and tools (Google Analytics, SEMrush, AdWords, HubSpot, etc.) to assess the effectiveness of marketing efforts.Monitor website and campaign traffic, user behavior, and conversion metrics to understand how digital strategies are impacting business goals.Develop and distribute regular reports that summarize findings, insights, and recommendations for optimization.A/B Testing &amp; OptimizationConduct A/B tests and multivariate testing on digital campaigns to determine the most effective creative assets, audience targeting, and messaging.Use data to recommend adjustments to campaigns, including bid strategies, keyword optimization, audience segmentation, and content tweaks.Track the results of test variations and use statistical analysis to determine the significance of results.Customer Segmentation &amp; TargetingSegment digital audiences based on behavior, demographics, and engagement patterns to create personalized marketing strategies.Work with the marketing team to define customer personas and target segments for future campaigns based on data analysis.Provide insights into customer journeys, highlighting conversion bottlenecks and opportunities for improved targeting.Digital Marketing Strategy SupportCollaborate with digital marketers, content creators, and designers to align marketing strategies with data-driven insights.Provide data-backed recommendations for campaign adjustments, new initiatives, and channel shifts based on the analysis of current and past performance.Help identify new growth opportunities, trends, or emerging digital marketing tactics that could benefit the company s overall strategy.Data Quality &amp; AccuracyEnsure data accuracy and integrity across all digital marketing tools, platforms, and reporting systems.Collaborate with other data teams to implement best practices in data collection, tracking, and attribution models.Troubleshoot tracking issues and work with technical teams to resolve discrepancies in data reporting.QualificationsBachelor s degree in Marketing, Data Analytics, Business Administration, or a related field.2 4 years of experience in digital marketing analytics, data analysis, or related roles.Strong proficiency with data analysis tools (Google Analytics, Excel, SQL, etc.) and digital marketing platforms (Google Ads, Facebook Ads, HubSpot, etc.).Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio.Understanding of key digital marketing metrics and KPIs (CTR, CPA, ROI, CAC, LTV, etc.).Familiarity with A/B testing methodologies and analytics tools for experiment design.Preferred SkillsKnowledge of advanced statistical analysis and modeling techniques (e.g., regression analysis, predictive analytics).Experience with marketing automation platforms (e.g., Marketo, Pardot, Mailchimp).Strong understanding of SEO and SEM principles, including keyword research, link building, and content optimization.Ability to work cross-functionally with creative, content, and technical teams to optimize marketing efforts.Key Performance Indicators (KPIs)Improvements in digital campaign performance (e.g., increased ROI, reduced CPA, improved conversion rates).Accuracy and relevance of data analysis and reporting.Successful implementation of A/B tests and optimization strategies.Increase in customer engagement and traffic from targeted digital marketing efforts.

Digital Marketing Data Analyst Role

Al-Futtaim

A leading retail group in Dubai is seeking a Business Intelligence Analyst for their Digital Retail team. The ideal candidate will have strong analytical skills and work on creating dashboards, automating reporting processes, and deriving insights from data to enhance strategies and performance. Proficiency in SQL, Power BI, and Python is required, along with 3 to 5 years of experience in the field.

Digital Retail BI Analyst: Data-Driven Growth

Whiteshield

<div>Whiteshield is a global policy advisory and AI economics firm known for our ability to respond to global challenges rapidly and incisively. We use the most advanced tools and technology and combine them with our team of leading international experts to engage decision-makers in tackling society's most significant challenges. We are recognized for our rapid decision support, innovation, data science algorithms and deep policy expertise. We are specialists in &quot;connecting the dots&quot; between policy, business and technology.
Whiteshield X is Whiteshield&rsquo;s product business, hosting our PaaS and SaaS product offering. Partnered with Google Cloud, we bring advanced solutions to governments around the world to drastically improve citizen outcomes in areas such as employment, trade, and education. We develop a host of different SaaS modules from job matching to managing scholarship programs, and from delivering financial support to growth support for SMEs. These modules support governments around the world with delivering G2C and G2B services efficiently and significantly improve policy outcomes.
About the Role
We are seeking a Digital Business Analyst passionate about data, policy, and digital innovation &mdash; someone who thrives at the intersection of public service design, technology, and AI. (Immediate Start)
In this role, you will help translate complex policy objectives into actionable digital requirements, leveraging AI-powered tools to accelerate research, workflow mapping, and documentation. You&rsquo;ll support the design and implementation of next-generation digital platforms that make government smarter, faster, and more responsive.
This position offers a unique bridge between policy and technology &mdash; ideal for individuals who aspire to move into Product Management, Digital Transformation Leadership, or Technical Solution Design within the public sector.
Key Responsibilities
Policy-Driven Business Analysis
Collaborate with policymakers, data teams, and digital specialists to identify opportunities for digitization, automation, and AI enablement in public services.
Translate policy intents, service mandates, and operational rules into structured digital requirements and user journeys.
Use AI-assisted tools (e.g., ChatGPT, Copilot, Notion AI, Miro AI) to draft Business Requirement Documents (BRDs), user stories, acceptance criteria, and workflow/process maps.
Analyze cross-agency workflows to identify integration, data-sharing, and interoperability needs aligned with national digital strategies.
Digital Transformation Enablement
Map existing service delivery processes and co-design digital-first workflows that enhance efficiency, transparency, and citizen experience.
Collaborate with data architects and product teams to ensure new systems are aligned with policy outcomes and compliant with governance frameworks.
Leverage AI and data tools to uncover insights, model scenarios, and support evidence-based policymaking.
Requirements, Delivery &amp; Testing
Participate in agile delivery cycles &mdash; refining user stories, supporting backlog prioritization, and validating digital features against policy objectives.
Develop test scenarios, conduct user acceptance testing (UAT), and ensure business needs are fully met in delivered products.
Support impact measurement through KPIs, policy dashboards, and service performance analytics.
Stakeholder Engagement &amp; Change Management
Facilitate workshops between policymakers, engineers, and service owners to align digital solutions with strategic goals.
Create clear, AI-enhanced documentation and visual materials that communicate technical concepts to policy audiences.
Contribute to change enablement, ensuring policy teams are equipped to use and sustain new digital systems.
Requirements
Qualifications<ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Public Policy, Business, Information Systems, or a related discipline.</li></ul><ul><li>
3&ndash;6 years of experience as a Business Analyst or Digital Transformation Associate &mdash; preferably within government, consulting, or regulated sectors.</li></ul><ul><li>
Demonstrated experience in:</li></ul><ul><li>
Writing BRDs, workflows, and process documentation.</li></ul><ul><li>
Using AI-powered productivity and analysis tools.</li></ul><ul><li>
Working within Agile or hybrid delivery models.</li></ul><ul><li>
Strong analytical and systems-thinking mindset &mdash; able to bridge public policy frameworks with digital solution design.</li></ul><ul><li>
Excellent communication and documentation skills, with the ability to interface between technical and policy stakeholders.</li></ul>
Benefits
WHY CHOOSE US |
Our Commitment to Equal Opportunities: At Whiteshield, we are committed to providing equal opportunities in employment regardless of individual characteristics. We recognize that our employees feel appreciated when their thoughts and values are respected and considered. We&rsquo;re committed to maintaining and driving an inclusive culture and workplace where all talents are nurtured and feel empowered to contribute.
Celebrating Achievements: At Whiteshield, we seek to reward those who demonstrate exceptional individual achievements above and beyond expectations in the pursuit of continuously seeking excellence for our clients. When individuals excel, we show our appreciation and celebrate achievements by generously recognizing and supporting the career progression of those who make unique contributions to the firm.
Empowering Our People: At Whiteshield, we recognize that our employees are the core to our success and believe that when our exceptional talent comes together, and wellbeing is a priority &ndash; innovation thrives. We are dedicated to promoting and encouraging a healthy work-life balance and adopting a genuinely flexible working model to empower our employees to pursue a balance that suits their personal needs.</div>

Digital Business Analyst - AI-Driven Public Policy & Digital Transformation

<div>
 Whiteshield is a global policy advisory and AI economics firm known for our ability to respond to global challenges rapidly and incisively. We use the most advanced tools and technology and combine them with our team of leading international experts to engage decision-makers in tackling society's most significant challenges. We are recognized for our rapid decision support, innovation, data science algorithms and deep policy expertise. We are specialists in "connecting the dots" between policy, business and technology.
 
 
 Whiteshield X is Whiteshield's product business, hosting our PaaS and SaaS product offering. Partnered with Google Cloud, we bring advanced solutions to governments around the world to drastically improve citizen outcomes in areas such as employment, trade, and education. We develop a host of different SaaS modules from job matching to managing scholarship programs, and from delivering financial support to growth support for SMEs. These modules support governments around the world with delivering G2C and G2B services efficiently and significantly improve policy outcomes.
 
 
 
 About The Role
 
 
 
 We are seeking a Digital Business Analyst passionate about data, policy, and digital innovation &mdash; someone who thrives at the intersection of public service design, technology, and AI.
 
 (Immediate Start)
 
 
 
 In this role, you will help translate complex policy objectives into actionable digital requirements, leveraging AI-powered tools to accelerate research, workflow mapping, and documentation. You'll support the design and implementation of next-generation digital platforms that make government smarter, faster, and more responsive.
 
 
 This position offers a unique bridge between policy and technology &mdash; ideal for individuals who aspire to move into Product Management, Digital Transformation Leadership, or Technical Solution Design within the public sector.
 
 
 
 Key Responsibilities
 
 
 
 Policy-Driven Business Analysis
 
 
 Collaborate with policymakers, data teams, and digital specialists to identify opportunities for digitization, automation, and AI enablement in public services.
 
 
 Translate policy intents, service mandates, and operational rules into structured digital requirements and user journeys.
 
 
 Use AI-assisted tools (e.g., ChatGPT, Copilot, Notion AI, Miro AI) to draft Business Requirement Documents (BRDs), user stories, acceptance criteria, and workflow/process maps.
 
 
 Analyze cross-agency workflows to identify integration, data-sharing, and interoperability needs aligned with national digital strategies.
 
 
 Digital Transformation Enablement
 
 
 Map existing service delivery processes and co-design digital-first workflows that enhance efficiency, transparency, and citizen experience.
 
 
 Collaborate with data architects and product teams to ensure new systems are aligned with policy outcomes and compliant with governance frameworks.
 
 
 Leverage AI and data tools to uncover insights, model scenarios, and support evidence-based policymaking.
 
 
 Requirements, Delivery &amp; Testing
 
 
 Participate in agile delivery cycles &mdash; refining user stories, supporting backlog prioritization, and validating digital features against policy objectives.
 
 
 Develop test scenarios, conduct user acceptance testing (UAT), and ensure business needs are fully met in delivered products.
 
 
 Support impact measurement through KPIs, policy dashboards, and service performance analytics.
 
 
 Stakeholder Engagement &amp; Change Management
 
 
 Facilitate workshops between policymakers, engineers, and service owners to align digital solutions with strategic goals.
 
 
 Create clear, AI-enhanced documentation and visual materials that communicate technical concepts to policy audiences.
 
 
 Contribute to change enablement, ensuring policy teams are equipped to use and sustain new digital systems.
 
 
 
 Requirements
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's or Master's degree in Public Policy, Business, Information Systems, or a related discipline
 </li>
 <li>
 3-6 years of experience as a Business Analyst or Digital Transformation Associate &mdash; preferably within government, consulting, or regulated sectors
 </li>
 <li>
 Demonstrated experience in:
 </li>
 <li>
 Writing BRDs, workflows, and process documentation
 </li>
 <li>
 Using AI-powered productivity and analysis tools
 </li>
 <li>
 Working within Agile or hybrid delivery models
 </li>
 <li>
 Strong analytical and systems-thinking mindset &mdash; able to bridge public policy frameworks with digital solution design
 </li>
 <li>
 Excellent communication and documentation skills, with the ability to interface between technical and policy stakeholders
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 WHY CHOOSE US |
 
 
 
 
 Our Commitment to Equal Opportunities:
 
 At Whiteshield, we are committed to providing equal opportunities in employment regardless of individual characteristics. We recognize that our employees feel appreciated when their thoughts and values are respected and considered. We're committed to maintaining and driving an inclusive culture and workplace where all talents are nurtured and feel empowered to contribute.
 
 
 
 Celebrating Achievements:
 
 At Whiteshield, we seek to reward those who demonstrate exceptional individual achievements above and beyond expectations in the pursuit of continuously seeking excellence for our clients. When individuals excel, we show our appreciation and celebrate achievements by generously recognizing and supporting the career progression of those who make unique contributions to the firm.
 
 
 
 Empowering Our People:
 
 At Whiteshield, we recognize that our employees are the core to our success and believe that when our exceptional talent comes together, and wellbeing is a priority - innovation thrives. We are dedicated to promoting and encouraging a healthy work-life balance and adopting a genuinely flexible working model to empower our employees to pursue a balance that suits their personal needs.
</div>

Glow Beauty On Demand

Job Title Data Analyst - Government Sector Job Description Data Analyst - Government Sector Role Summary We are hiring a skilled Data Analyst in Dubai with expertise in SQL, Python, SPSS, R, and Excel to support data governance and reporting in compliance with Dubai s regulatory frameworks. The ideal candidate will possess strong analytical thinking, data modeling, and multi-source integration skills to extract insights that shape strategic initiatives and policy development. This role is critical in driving data accuracy, quality assurance, and continuous improvement for operational excellence. Job Details Job Location: Dubai, UAE Industry: Government Administration Function: Data Science / Analytics Gender: Any Candidate Nationality: Any Candidate Current Location: Any Job Type: Full Time What You ll Do * Analyze large and complex datasets using Excel, SQL, Python, SPSS, and R to produce diagnostic, descriptive, and statistical reports * Monitor project KPIs and translate data into actionable insights for stakeholders * Optimize and manage database structures to support high-volume data processing and automation scripts * Design and maintain data models that align with business goals and enhance decision-making * Conduct benchmarking against international standards to implement best practices * Ensure accuracy and consistency across statistical and administrative registers using validation techniques * Integrate and validate multi-source data to enhance reliability and decision-making impact * Align data processes with Dubai data governance frameworks and local privacy regulations * Collaborate with government and private sector stakeholders to identify data requirements * Support the drafting and implementation of data policies and compliance strategies Candidate Requirements * Proven experience in data analysis, data management, and database optimization * Proficiency in programming tools such as Python, R, SQL, and statistical tools like SPSS * Ability to develop statistical frameworks and data quality control processes * Strong understanding of data modeling, benchmarking, and integration techniques * Familiarity with Dubai s data governance standards and regulatory compliance

Data Analyst - Government Sector

DICETEK LLC

<div>Job Objective:
To lead strategic and operational projects, analyze data for decision-making, develop policies based on insights, and enable digital transformation through electronic system integration.
&#9989; Key Responsibilities:<ul><li>Develop and monitor strategic and operational project plans.</li><li>Analyze numbers, financial indicators, and statistical data to extract accurate insights and recommendations.</li><li>Prepare and review impactful policy and analytical studies.</li><li>Coordinate and implement electronic integrations between internal and external systems.</li><li>Design and build interactive dashboards for performance monitoring.</li><li>Apply artificial intelligence techniques to enhance institutional performance.</li><li>Prepare and deliver professional PowerPoint presentations.</li></ul>
 Required Qualifications and Experience:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Business Administration, Data Analysis, Information Systems, or equivalent.</li><li>3 to 5 years of professional experience in project management and data analysis.</li></ul>
&bull; Advanced proficiency in data analysis tools: Power BI, Excel, SQL &bull; Familiarity with project management tools such as MS Project or Jira.<ul><li>Experience in public policy analysis and impact assessment.</li><li>Good understanding of electronic integration (APIs &ndash; Web Services).</li><li>Familiarity with AI concepts and their application in business.</li><li>Strong ability to understand and analyze numerical and statistical data in an operational context.</li></ul>
 Preferred Certifications and Courses (in order of priority):
1. PMP &ndash; Project Management Professional 2. Microsoft Certified: Data Analyst Associate (Power BI) 3. Google Data Analytics Certificate 4. Microsoft AI Fundamentals (AI-900) 5. Scrum Master / Agile Foundation 6. API Fundamentals by Postman 7. Effective Business Presentation (LinkedIn Learning)
 Behavioral Skills:<ul><li>Analytical thinking and strategic planning.</li><li>Strong communication skills.</li><li>Effective time and task management.</li><li>Teamwork and cross-functional collaboration.</li><li>Attention to detail and accuracy.</li></ul>
&#65039; Language Requirements:<ul><li>Arabic: For policy, official communication, and internal/local coordination.</li><li>English: For using technical tools, reporting, and professional communication.</li></ul>
Skills: test</div>

Data Analysis , Digital Integration Specialist (Arabic Speaker)

LEAMS Education

Job Title Data Analyst Education Group Operations Dubai, UAE Job Description Data Analyst Education Group Operations Dubai, UAE Position Overview We are seeking a detail-oriented and technically skilled Data Analyst to join a leading education group in Dubai. This full-time role focuses on leveraging academic and operational data across multiple schools to drive performance improvements, inform strategy, and support data-driven decision-making at all levels. The successful candidate will work with school leaders, administrators, and technical teams to deliver dashboards, analytics models, and system improvements aligned with institutional goals. Job Details Job Location: Dubai, UAE Industry: Education / Teaching / Training Function: Data Science / Analytics Gender: Any Candidate Nationality: Any Candidate Current Location: Any Job Type: Full-time Job Overview As a Data Analyst, you will be responsible for analyzing and interpreting educational and operational data, creating interactive dashboards, validating school system data, and providing insight to guide school performance. Your work will directly contribute to improving learning outcomes, optimizing operational efficiency, and ensuring compliance with internal and external reporting standards. What You ll Do * Analyze academic and administrative data to support strategic planning across schools * Design Power BI dashboards, scorecards, and visual reports for school leaders and stakeholders * Perform data cleaning, merging, and modeling to unify information from various platforms * Evaluate trends and patterns to provide actionable insights for school performance improvements * Validate school assessment structures and data configurations within School Management Systems * Support academic module configurations and troubleshooting in the school database * Collaborate with internal departments and external vendors to streamline data integration * Train staff on data tools, systems usage, and reporting functions * Identify and resolve data quality issues while maintaining documentation and version control * Assist with KHDA inspection reporting and internal reviews * Support coding tasks, database queries, and optimization of analytics pipelines using Power Query and DAX * Recommend new data tools or processes for ongoing efficiency improvements Ideal Profile * Bachelor s or Master s degree in Data Analytics, Computer Science, Mathematics, or related field * Minimum 3 years experience in a data-focused role, preferably within the education sector * Strong proficiency in Power BI, Microsoft Excel, SQL, and data visualization tools * Excellent understanding of data modeling, cleaning, and validation techniques * Experience working with academic databases, School Management Systems, or similar platforms * Strong communication skills with the ability to present data insights clearly to non-technical users * Detail-oriented, analytical, and capable of handling large data sets accurately * Demonstrated ability to work collaboratively across departments and manage multiple priorities

Data Analyst

Explore 5766+ Digital data analyst in Dubai United Arab Emirates this November. Find roles across top companies and apply now to boost your career.

5766 digital data analyst jobs IN Dubai United Arab Emirates

Digital Marketing Data Analyst Role

Digital Retail BI Analyst: Data-Driven Growth

Digital Business Analyst - AI-Driven Public Policy & Digital Transformation

Digital Business Analyst - AI-Driven Public Policy & Digital Transformation

Data Analyst - Government Sector

Data Analysis , Digital Integration Specialist (Arabic Speaker)

Data Analyst