digital management trainee, corporate digital & marketing office Jobs in Istanbul

digital management trainee, corporate digital & marketing office

marketing executive

customer service marketing communication executive Jobs in Istanbul

customer service marketing communication executive

digital marketing senior speacialist (marketplace) Jobs in Istanbul

digital marketing senior speacialist (marketplace)

digital marketing specialist Jobs in Istanbul

digital marketing specialist

digital marketing executive

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
A comprehensive company funded private medical insurance with international coverage</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Şans Girişim

<div>
 
 As &Scedil;ans Giri&scedil;im Joint Venture, we are looking for a
 
 Digital Product Executive
 
 who will support the digital journey on
 
 iddaa.com
 
 website and application from idea generation to launch and deliver best in class user experience.
 
 
 
 
 
 
 
 
 As the
 
 Digital Product Executive, you will
 
 
 
 
 
 <ul>
 <li>
 Manage
 
 iddaa.com
 
 end-to-end, including the main page, menu, subpages, sales journey, and care pages.
 </li>
 <li>
 Drive
 
 iddaa.com
 
 KPIs, including revenue, active users, conversion rates, and NPS, ensuring continuous improvement.
 </li>
 <li>
 Leverage analytics and data tools (e.g.,
 
 Firebase
 
 ) to understand customer behavior, identify pain points, and deliver a best-in-class user experience.
 </li>
 <li>
 Define product vision and roadmap based on OKRs, aligning with business goals and driving delivery in collaboration with tech, design, and commercial teams.
 </li>
 <li>
 Demonstrate a fail-first and experimentation mindset to identify problems, test solutions, and iteratively improve products.
 </li>
 <li>
 Champion the user by understanding customer journeys through behavior analysis and advocating for their needs at every step.
 </li>
 <li>
 Manage and prioritize a complex product backlog with a strategic, data-driven approach.
 </li>
 <li>
 Own quality through hands-on testing, ensuring that designed experiences translate seamlessly to user interactions.
 </li>
 <li>
 Monitor and periodically report performance metrics with actionable insights and improvement plans.
 </li>
 <li>
 Work cross-functionally with marketing, sales, risk management, UX, customer operations, and technology teams to enhance
 
 iddaa.com
 
 .
 </li>
 <li>
 Conduct sports betting benchmarks and translate findings into actionable items for the product roadmap.
 </li>
 <li>
 Apply an agile working methodology, creating detailed user stories, opening tasks, and ensuring high-quality releases after comprehensive quality controls.
 </li>
 <li>
 Track and report on KPIs, success metrics, and contribution margins to measure product and business success effectively.
 </li>
 </ul>
 
 
 
 
 
 What you bring (Experience &amp; Qualifications)
 
 
 
 
 
 <ul>
 <li>
 Bachelor's or Master&rsquo;s Degree from a reputable university
 </li>
 <li>
 Strong examples of commercial achievements and results orientation,
 </li>
 <li>
 3+ years of digital product management experience,
 </li>
 <li>
 Experience in leading mobile development teams,
 </li>
 <li>
 Data-driven work style and reasoning,
 </li>
 <li>
 Genuine interest in sports betting,
 </li>
 <li>
 Good command of both written and spoken English,
 </li>
 <li>
 Strong interpersonal and communication skills
 </li>
 <li>
 Advanced level of MS Office programs,
 </li>
 <li>
 No military obligation for male candidates.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 &Ccedil;al&inodot;&scedil;an Adaylar&inodot; Taraf&inodot;ndan Yap&inodot;lacak &Idot;&scedil; Ba&scedil;vurular&inodot;na &Idot;li&scedil;kin Ayd&inodot;nlatma Y&uuml;k&uuml;ml&uuml;l&uuml;&gbreve;&uuml;n&uuml;n Yerine Getirilmesi
 
 
 
 
 
 
 
 &ldquo;Ki&scedil;isel verileriniz, Veri Sorumlusu s&inodot;fat&inodot;yla &Scedil;ans Giri&scedil;im Ortak Giri&scedil;imi (&ldquo;&Idot;ddaa&rdquo;) taraf&inodot;ndan, Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;Kanun&rdquo;) kapsam&inodot;nda; &ccedil;al&inodot;&scedil;an adaylar&inodot;n&inodot;n ba&scedil;vuru ve s&ouml;zle&scedil;me s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi ama&ccedil;lar&inodot; ba&scedil;ta olmak &uuml;zere Kanun&rsquo;un be&scedil;inci maddesinin &ldquo;c&rdquo; ve &ldquo;f&rdquo; bendleri uyar&inodot;nca i&scedil;lenecektir. Detayl&inodot; bilgiye internet sitemizde (https://www.sansgirisim.com/aydinlatma-metni/) Ayd&inodot;nlatma Metni i&ccedil;erisindeki &ldquo;&Ccedil;al&inodot;&scedil;an Adaylar&inodot;&rdquo; alt ba&scedil;l&inodot;&gbreve;&inodot;ndan ula&scedil;abilirsiniz.&rdquo;
 
 
 
 
 
 
 
 
 
 
 &Ccedil;al&inodot;&scedil;an Adaylar&inodot;na Y&ouml;nelik Referans S&uuml;re&ccedil;lerinin Y&uuml;r&uuml;t&uuml;lmesi
 
 
 
 
 
 
 
 
 Referans Muvafakatnamesi
 
 
 
 
 
 &ldquo;&Scedil;ans Giri&scedil;im&rsquo;e iletmi&scedil; oldu&gbreve;unuz CV&rsquo;ler i&ccedil;erisinde ya da sonras&inodot;nda taraf&inodot;n&inodot;zla ileti&scedil;ime ge&ccedil;memiz durumunda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz bilgiler i&ccedil;erisinde, referans ki&scedil;ilerinize ait ki&scedil;isel verilerin bulunmas&inodot; halinde; i&scedil;bu ki&scedil;isel verileri hukuka uygun olarak temin ederek taraf&inodot;m&inodot;za aktard&inodot;&gbreve;&inodot;n&inodot;z&inodot;, bu verilerin i&scedil;lenmesi konusunda ilgili ki&scedil;ileri veri i&scedil;leme s&uuml;re&ccedil;leri kapsam&inodot;nda bilgilendirdi&gbreve;inizi/ayd&inodot;nlatt&inodot;&gbreve;&inodot;n&inodot;z&inodot;, i&scedil;bu Muvafakatname &ccedil;er&ccedil;evesinde ki&scedil;isel verilerinizin ileti&scedil;im faaliyetlerinin y&uuml;r&uuml;t&uuml;lmesi, i&scedil; faaliyetlerinin y&uuml;r&uuml;t&uuml;lmesi ve &ccedil;al&inodot;&scedil;an aday&inodot; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi ama&ccedil;lar&inodot; ba&scedil;ta olmak &uuml;zere internet sitesinde (https://www.sansgirisim.com/aydinlatma-metni/) bulunan &ldquo;Ayd&inodot;nlatma Metni&rdquo;nde yer alan di&gbreve;er ama&ccedil;lar ile referans olarak iletti&gbreve;iniz ki&scedil;ilerden toplanmas&inodot;n&inodot; ve i&scedil;lenmesini kabul etmi&scedil; say&inodot;l&inodot;rs&inodot;n&inodot;z&rdquo;
 
 
</div>

Digital Product Executive

Metrobi

<div>
 
 
 Metrobi is a VC-backed startup and an alumnus of Techstars Boston, one of the leading accelerators in the USA. We currently operate in 15 states across the US with an aim to grow even further.
 
 
 
 
 
 
 
 We are a platform that connects delivery drivers with local makers and wholesalers to power their last-mile deliveries. Our technology is at the center of our service.
 
 
 
 
 
 
 
 If you want to join a startup with great potential and opportunities, we&rsquo;d love to hear from you. We welcome people from all backgrounds who have passion, a sense of collaboration, and the drive to change how things move every day.
 
 
 
 
 
 
 
 Why should you join Metrobi?
 
 
 
 
 
 <ul>
 <li>
 
 Play a key role in shaping performance marketing strategy.
 
 </li>
 <li>
 
 Fast-paced, growth-oriented environment with plenty of room to test &amp; learn.
 
 </li>
 <li>
 
 Opportunity to directly impact conversions and revenue.
 
 </li>
 <li>
 
 International team experience and a supportive work environment.
 
 </li>
 <li>
 
 A well-funded company that offers competitive compensation.
 
 </li>
 <li>
 
 An opportunity to learn every day in a fast-paced environment.
 
 </li>
 <li>
 
 A chance to become a part of a dynamic company on a fast track to change the logistics scene in the US.
 
 </li>
 </ul>
 
 
 
 
 
 About the role
 
 
 
 
 We&rsquo;re looking for a data-driven Digital Marketing Specialist who loves experimenting, optimizing, and scaling growth. If you enjoy testing landing pages, tweaking ads, and finding the winning formula that drives conversions, this role is for you.
 
 
 
 
 
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 
 Manage and optimize Facebook Ads &amp; Google Ads campaigns with a focus on ROI.
 
 </li>
 <li>
 
 Create ad copies using a design tool. (Photoshop, Canva, Figma etc)
 
 </li>
 <li>
 
 Build and iterate on landing pages (WordPress + Elementor), testing buttons, hero texts, CTAs, and layouts.
 
 </li>
 <li>
 
 Run A/B tests &amp; experiments to improve conversion rates continuously.
 
 </li>
 <li>
 
 Track, analyze, and report performance using Google Analytics, Tag Manager, and other CRO tools.
 
 </li>
 </ul>
 
 
 
 
 
 What we&rsquo;re looking for:
 
 
 <ul>
 <li>
 
 Proven expertise in Facebook Ads Manager &amp; Google Ads.
 
 </li>
 <li>
 
 Strong knowledge of Conversion Rate Optimization (CRO) and A/B testing.
 
 </li>
 <li>
 
 An analytical mindset with comfort in tools like GA4, GTM, Hotjar, or Mixpanel.
 
 </li>
 <li>
 
 Creative problem solver who thrives on experimentation and iteration.
 
 </li>
 <li>
 
 Hands-on experience with WordPress &amp; Elementor.
 
 </li>
 </ul>
 
 
 
 
 
 Nice to have:
 
 
 <ul>
 <li>
 
 SEO basics
 
 </li>
 <li>
 
 Basic HTML/CSS
 
 </li>
 <li>
 
 Understanding of UI/UX principles for better user journeys.
 
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 This is a remote position.
 
 </li>
 <li>
 
 Must be able to work between (9AM-6PM EST) (16:00 - 01:00, GMT+3).
 
 </li>
 <li>
 
 Hiring interviews will be conducted online.
 
 </li>
 </ul>
</div>

Digital Marketing Specialist (Performance & CRO)

letgo

<div>
 
 We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well 🙂.
 
 
 
 
 
 Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey 🚀.
 
 
 
 
 
 Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.
 
 
 
 
 
 Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driv
 
 en Chief Marketing Officer (C
 
 MO) to join our executive team and lead our next stage of growth.
 
 
 
 
 
 
 
 
 
 Role Overview:
 
 
 
 As CMO, you will be responsible for shaping and executing Letgo&rsquo;s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.
 
 
 
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
 <li>
 Own and lead the entire Marketing, Commercial, and Growth functions.
 </li>
 <li>
 Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.
 </li>
 <li>
 Lead digital marketing, content, PR, demand generation, and communications efforts.
 </li>
 <li>
 Oversee performance marketing, brand marketing, CRM, partnerships, and content.
 </li>
 <li>
 Identify new monetization opportunities and optimize existing revenue streams.
 </li>
 <li>
 Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.
 </li>
 <li>
 Oversee the full marketing funnel from awareness to lead generation to nurturing.
 </li>
 <li>
 Build and manage high-performing, cross-functional teams.
 </li>
 <li>
 Analyze market trends and user insights to stay ahead of the competition.
 </li>
 <li>
 Manage the marketing budget and ensure strong ROI across all initiatives.
 </li>
 <li>
 Establish KPIs and regularly report on marketing performance and metrics to the executive team.
 </li>
 <li>
 Represent the marketing function at the executive and board level.
 </li>
 </ul>
 
 
 
 
 
 You&rsquo;ll Be Great For This Role If:
 
 
 <ul>
 <li>
 Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.
 </li>
 <li>
 Strong track record of driving measurable business results through marketing and growth strategies.
 </li>
 <li>
 Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.
 </li>
 <li>
 Track record of driving rapid growth and brand elevation globally.
 </li>
 <li>
 Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.
 </li>
 <li>
 Experience managing large teams and budgets across diverse functions.
 </li>
 <li>
 Analytical mindset with a passion for experimentation and continuous improvement.
 </li>
 <li>
 Ability to work in a fast-paced, high-growth, entrepreneurial environment.
 </li>
 <li>
 Comfortable with both strategic leadership and hands-on execution when needed.
 </li>
 <li>
 Excellent communication and leadership skills; fluent in English.
 </li>
 </ul>
 
 
 
 
 
 What We Have For You;
 
 
 <ul>
 <li>
 Comprehensive benefits such as life and health insurance, bonus scheme,etc.
 </li>
 <li>
 Flexible working and hybrid opportunity
 </li>
 <li>
 Opportunity to learn and develop within the company
 </li>
 <li>
 Career guidance &amp; path
 </li>
 <li>
 A dynamic work environment
 </li>
 </ul>
</div>

Chief Marketing Officer

Marketing Specialist

TCL Electronics Türkiye

<div>
 
 🚀 We're Hiring: Marketing Executive
 
 
 
 
 
 We're looking for a detail-oriented and proactive
 
 Marketing Executive
 
 to help drive our marketing operations and support our brand growth.
 
 
 
 
 
 What You'll Do
 
 <ul>
 <li>
 Plan and organize marketing campaigns and projects
 </li>
 <li>
 Track market trends and support go-to-market strategies
 </li>
 <li>
 Coordinate with finance and vendors on payments and invoices
 </li>
 <li>
 Manage sample deliveries, PR materials, and inventory
 </li>
 <li>
 Prepare monthly reports and presentations
 </li>
 <li>
 Support content localization and marketing material development
 </li>
 <li>
 Help organize marketing events and track campaign performance
 </li>
 </ul>
 
 
 
 
 What You Bring
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing or related field
 </li>
 <li>
 5+ years of experience in marketing, social media or PR
 </li>
 <li>
 Strong communication, organization, and presentation skills
 </li>
 <li>
 Ability to manage multiple tasks and work with diverse teams
 </li>
 <li>
 Comfortable with fast-paced environments and tight deadlines
 </li>
 <li>
 Willingness to attend virtual and occasional in-person events
 </li>
 </ul>
 
 
 
 
 
 Ready to make an impact? Apply now and help us take our marketing to the next level.
 
 
 
 
</div>

Hilton

<div>Senior Manager, Destination Marketing Continental Europe - T&uuml;rkiye
About Hilton:
Hilton is one of the largest and fastest growing hospitality companies in the world, with over 8,800 properties with more than 1.3million rooms in 139 countries and territories. In the 105 years since our founding, we have defined the hospitality industry and established a portfolio of 24 world-class brands, with the emergence of the Tempo brand and including our flagship Hilton Hotels &amp; Resorts brand, which is the most recognized hotel brand in the world. We have more than 200 million members in our award&ndash;winning customer loyalty program, Hilton Honors.
Position Statement:
The Senior Manager will lead the strategic development and execution of data-driven, customer-centric marketing campaigns that deliver measurable commercial advantage for hotels and ownership groups across T&uuml;rkiye. This role is pivotal in translating Hilton&rsquo;s Marketing and eCommerce strategy into high-impact regional plans that drive performance, brand equity, and market share. 
 
What will I be doing? 
 
Key responsibilities include:<ul><li>Strategic Ownership: Define and lead the marketing strategy for T&uuml;rkiye, customer segments, and source markets, ensuring alignment with broader commercial goals and regional business priorities.</li><li>Performance Leadership: Drive regional Marketing and eCommerce initiatives to deliver the revenue targets and grow market share, leveraging insights to optimise Digital Direct channel mix and campaign effectiveness.</li><li>Market Influence: Cultivate strong in-market relationships to enhance the relevance and impact of marketing activities, acting as a trusted advisor to hotel teams and ownership groups.</li><li>Insight-Driven Reporting: Oversee performance measurement and reporting, translating data into actionable insights and communicating results to stakeholders at hotel and corporate levels.</li><li>Cross-Functional Collaboration: Lead effective partnerships with all marketing teams from hotel-level destination contacts to other teams within Marketing and Loyalty, ensuring a seamless integration of marketing efforts and alignment across functions.</li><li>Digital Excellence: Own the market strategy and ensure best-in-class execution that drives transient demand and brand differentiation.</li></ul>
Position Summary:
1. Commercial Strategy &amp; Performance<ul><li>Lead the development and execution of data-driven marketing strategies tailored to T&uuml;rkiye, aligning with customer behavior, market dynamics, and business priorities to drive demand across optimal channels, with the right messaging and timing.</li><li>Oversee regular performance reviews and in-depth analysis of regional KPIs, identifying trends and translating insights into actionable strategies.</li><li>Proactively identify growth opportunities, spearheading targeted activations to unlock new source markets and channels&mdash;e.g., leveraging MEA demand into Europe during peak periods.</li><li>Act swiftly to address performance gaps by deploying agile, market-specific initiatives that support commercial objectives.</li><li>Own the performance of direct channels for transient leisure business, ensuring continuous growth through innovative marketing and demand generation tactics.</li><li>Partner with hotels to elevate their marketing effectiveness&mdash;both online and offline&mdash;focusing on Digital Direct revenue growth, brand differentiation, and strengthening their presence in the domestic market.</li></ul>
2. Stakeholder Engagement &amp; Regional Enablement<ul><li>Build and maintain trusted, strategic relationships with regional VP, Area General Managers, Commercial leaders, General Manager and Marketing teams, ensuring alignment on marketing priorities and delivering impactful insights.</li><li>Engage with franchise stakeholders, including DFSs and management groups, to communicate marketing strategies, support portfolio needs, and drive adoption of key initiatives.</li><li>Support cross-functional regional projects and high-priority hotel initiatives, ensuring marketing plans are insight-led and aligned with broader commercial goals.</li><li>Act as a marketing ambassador across the region&mdash;championing initiatives, fostering engagement, and demonstrating how marketing drives competitive advantage for hotels, owners and regional teams.</li><li>Motivate and mobilise Hotel marketing teams through tailored communication and engagement.
</li></ul>3. Campaign Strategy &amp; Execution<ul><li>Lead the development of regional campaign strategies by synthesizing macroeconomic trends, audience insights, customer behavior, and portfolio performance to support Country Managers in shaping market-specific objectives and capabilities.</li><li>Leverage Hilton&rsquo;s in-market presence to forge strategic partnerships (DMO, Brands, Airlines) and deliver localised marketing solutions that expand reach, enhance brand affinity, and unlock new customer segments.</li><li>Curate compelling, insight-led content that inspires travel planning and showcases the unique selling points of Hilton hotels in T&uuml;rkiye, enhancing conversion across the customer journey.</li></ul>
What are we looking for? 
 
Required Skills &amp; Experience<ul><li>Advanced Data Analytics: Proven ability to interpret complex data sets and translate insights into strategic marketing actions that drive commercial outcomes.</li><li>Digital Marketing Expertise: strong understanding of digital channels (Display, Email, Social, Meta, PPC, Affiliates, Local Search, SEO) and how to deploy them effectively across the marketing funnel.</li><li>Data Literacy: Strong capability to analyse commercial data, identify risks and opportunities, and communicate strategic recommendations clearly to influence decision-making.</li><li>Omni-Channel Planning: Demonstrated experience in developing and executing integrated marketing plans across multiple regions, channels and timelines.</li><li>Partnership Development: Skilled in negotiating and activating high-value partnerships that enhance brand visibility and drive incremental demand.</li><li>Executive Communication: Excellent written and verbal communication skills, with the ability to present performance insights and strategic plans to senior stakeholders.</li><li>People Leadership: Experience in coaching, mentoring, and developing talent to build high-performing
</li></ul>Essential Requirements
To fulfill this role successfully, you must possess the following minimum qualifications and experience:
<ul><li>BA/BS/Bachelor&rsquo;s Degree or experience in lieu of
</li><li>Comprehensive experience at Senior Manager level
</li><li>Supervisory experience</li><li>Fluent English (both spoken and written)
</li></ul>Preferred Requirements
It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:<div><ul><li> 
Hospitality experience
</li><li>Fluency in Turkish (both written and spoken) 
</li></ul></div> 
What will it be like to work for Hilton? 
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its . Our vision &ldquo;to fill the earth with the light and warmth of hospitality&rdquo; unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
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Senior Manager, Destination Marketing Continental Europe - Türkiye

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Senior Manager, Destination Marketing Continental Europe - Türkiye