senior digital marketing specialist Jobs in Istanbul Turkey

senior digital marketing specialist

digital growth manager Jobs in Istanbul Turkey

digital growth manager

digital marketing analytics manager Jobs in Istanbul Turkey

digital marketing analytics manager

digital marketing and growth senior manager Jobs in Istanbul Turkey

digital marketing and growth senior manager

digital marketing assistant manager Jobs in Istanbul Turkey

digital marketing assistant manager

digital marketing partner

Roche

<div><p>At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.</p><p></p><div>
The Position</div><p><b>
We are looking for a </b><b>Digital Marketing Partner</b><b> to join our Marketing Team at Roche Diagnostics Turkiye.</b></p><p>
As the <b>Digital Marketing Partner</b> in the Roche Diagnostics Turkey Marketing team, you will be responsible for the creation and implementation of our omnichannel marketing strategies. In this role, you will design creative, data-driven campaigns <b>within the framework of healthcare industry compliance rules</b>, working in close collaboration with global, regional, and local teams.</p><div></div><div><b>
Key Responsibilities</b></div><ul><li><p><b>
Marketing Automation:</b> Manage end-to-end campaign processes via the <b>Marketo</b> platform, including audience segmentation, email marketing, lead nurturing, and campaign management.</p></li><li><p><b>
Sales Enablement:</b> Take ownership of the <b>Showpad</b> platform, ensure marketing and sales content is up-to-date, and promote its effective use by the sales teams.</p></li><li><p><b>
Content Strategy and Creation:</b> Create (or manage agency processes for) <b>creative, effective, and fully compliant</b> content (copy, calls-to-action (CTAs), visual concepts) for digital channels (landing pages, emails, social media, digital ads).</p></li><li><p><b>
Digital Advertising Management:</b> Plan, execute, and optimize the budget for targeted digital advertising campaigns (e.g., LinkedIn Ads, Google Ads), and report on their performance.</p></li><li><p><b>
Stakeholder Management:</b> Work in strong coordination with internal teams with diverse dynamics, such as Marketing, Sales, Medical Affairs, and IT.</p></li><li><p><b>
Global/Regional Collaboration:</b> Communicate regularly with global and regional (EMEA) marketing teams, ensure the adaptation of global strategies to the local market, and share best practices.</p></li><li><p><b>
Content Marketing Strategy:</b> <b>Developing and executing an integrated content marketing strategy</b> that aligns with business goals, managing the editorial calendar, and overseeing content distribution across multiple digital channels (e.g., website, blog, social media) to enhance brand awareness and generate qualified leads.</p></li><li><p><b>
Content Approval Coordination:</b> <b>Coordinating the content approval processes for medical and marketing materials</b> (liaising with Medical, Legal, Compliance and Regulatory affairs) to ensure all assets are fully compliant before release.</p></li><li><p><b>
Partner Website &amp; Compliance Oversight:</b> <b>Coordinating and documenting the regular review of business partner websites</b> to ensure alignment with Roche&rsquo;s brand guidelines and compliance requirements.</p></li><li><p><b>
Analysis and Reporting:</b> Regularly analyze and report on the performance (KPIs) of all digital campaigns and <b>proactively</b> offer recommendations for improvement.</p></li></ul><p></p><p><b>
Qualifications</b></p><p>
We are looking for a proactive and passionate teammate with the following qualifications:</p><ul><li><p>
Bachelor's degree in Business Administration, Marketing, Communications, or a related field.</p></li><li><p>
A minimum of 3-5 years of experience in digital marketing.</p></li><li><p>
Advanced experience with marketing automation tools (preferably <b>Marketo</b>).</p></li><li><p>
Experience with sales enablement platforms (preferably <b>Showpad, SFDC, Rexis</b>).</p></li><li><p>
Proven ability in content creation and campaign management for landing page optimization, email marketing, CTA generation, and social media advertising.</p></li><li><p><b>
Excellent command of English</b> (both written and verbal) to communicate effectively with global and regional teams.</p></li><li><p>
Competent in working within a matrix organization structure with diverse stakeholders; proactive and solution-oriented.</p></li></ul><p></p><p><b>
Preferred Qualifications:</b></p><ul><li><p>
Knowledge of CRM integrations (e.g., Salesforce.com).</p></li><li><p>
Experience with Adobe Analytics, Google Ads, and SEO/SEM.</p></li><li><p>
Familiarity with Agile working methodologies.</p></li><li><p>
Experience in digital marketing within the healthcare (pharmaceutical or medical device) sector and clear knowledge of industry compliance rules.</p></li></ul><p></p><p>
If you want to be part of this exciting role and lead the digital transformation in healthcare, we look forward to your application.</p><p></p><div>
Who we are</div><p>
A healthier future drives us to innovate. Together, more than 100&rsquo;000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.</p><p><br>
Let&rsquo;s build a healthier future, together.</p><p></p><p><b>
Roche is an Equal Opportunity Employer.</b></p></div>

Digital Marketing Partner

Randstad Türkiye

<div>
 <p>
  <strong>
   <em>
    About the position
   </em>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   You're a Partner Operation Manager of Huawei Cloud with excellent management, communication, and organizational skills, also basic cloud knowledge. Your expertise and presentation skills will be on display as you engage with partners to declare Huawei cloud policy, incentives, market orders. You will work with partners to understand their business requirements, and provide necessary support to partners . In this role, you will work hand-in-hand with the partner development team to provide policy consulting, coordination, joint marketing, and problem solving to reselling partners of Huawei Cloud.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    Key Responsibilities
   </em>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Take charge of the preliminary review of the policy update solution, support internal and external policy interpretation, collect issues and comments during policy implementation, and track the issues and comments in a closed-loop manner.
  </li>
  <li>
   Manage one or more business risk scenarios, identify and assess risks, and implement risk control.
  </li>
  <li>
   Drive the partner order management system, provide business optimization solutions for abnormal and non-special scenarios, and drive the continuous optimization of order management.
  </li>
  <li>
   Be responsible for regional partner registration, certification, letter of authorization, and agreement review, partner tier upgrade and downgrade.
  </li>
  <li>
   Partner marketing operation, support partner to do joint marketing with Huawei Cloud, including onsite event or digital marketing.
  </li>
  <li>
   Encourage partners to do Huawei Cloud certificate and manage the certificate KPI of partners.
  </li>
  <li>
   Release partner incentives timely based on their sales KPI.
  </li>
  <li>
   Handling sales process for business projects
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <em>
    Skills &amp; Experience
   </em>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Minimum qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   <strong>
    Proficiency in Chinese Speaking is mandatory.
   </strong>
  </li>
  <li>
   Bachelor&rsquo;s degree or equivalent practical experience.
  </li>
  <li>
   English as working language, good communication skills.
  </li>
  <li>
   Supportive personality and team spirit
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred qualifications:
  </strong>
 </p>
 <p>
 </p>
 <ul>
  <li>
   Worked in a similar position of partner operation manager before.
  </li>
  <li>
   Basic knowledge of cloud computing
  </li>
 </ul>
</div>


Partner Operation Manager

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION:</p></div>
<div>
Director eCommerce T&uuml;rkiye will be leading the eCommerce and Partner Program sales channels while managing ecommerce merchansing (buying and trading) in T&uuml;rkiye for adidas. The role will also expect to provide best in class eCommerce operations and consumer experience to drive strong business results.</div>
<div><p>
KEY RESPONSIBILITIES:</p></div>
<div>
As e-Commerce and Partner Program channel lead for T&uuml;rkiye:</div>
<ul>
<li>Drive and implement the eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targets</li>
<li>Partner with VP eCom &amp; DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experience</li>
<li>Lead the eCommerce channels in T&uuml;rkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy &amp; Programs and Planning &amp; Analytics)</li>
<li>Lead Partner Program channel in T&uuml;rkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunities</li>
<li>Lead eCom merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plans</li>
<li>Deliver annual e-Com P&amp;L targets by:</li>
<ul><li>Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teams</li>
<li>Align with marketing team for Own eCom and Partner Program MAEX budgets</li>
<li>Ensure operational costs are in live with target</li>
</ul><li>Responsible for commercial decisions at cluster level by analysing the eCommerce KPI&rsquo;s and local trends and needs</li>
<li>Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholders</li>
<li>Manage and control operational expenses in line with the cluster eCommerce budget</li>
<li>Operationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized)</li>
<li>Coordinate respective teams to accomplish the tasks associated with running adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.</li>
<li>Develop business plan for T&uuml;rkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM T&uuml;rkiye, eCom Hub, Finance).</li>
<li>Develop deep consumer insights to support the decision-making process especially among target segments</li>
<li>Liaise with DTC to deliver more seamless omnichannel experience for consumers.</li>
<li>Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings)</li>
<li>Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channels</li>
<li>Ensure high employee engagement through effective motivation, coaching, training and development of respective teams</li>
<li>Ensure compliance with global policies, procedures and regulatory guidelines.</li>
</ul>
<div><p>KEY RELATIONSHIPS:</p></div>
<ul>
<li>EM eCom Hub, Global Digital Teams</li>
<li>T&uuml;rkiye Senior Leadership Team</li>
<li>T&uuml;rkiye adidas Brand &amp; Digital Activation teams</li>
<li>T&uuml;rkiye SCM Senior Director and team</li>
<li>DTC Buying team</li>
<li>eCommerce Hub Teams (Digital Operations, Consumer Experience, Planning &amp; Analytics, Merchandising, Strategy Programs)</li>
<li>External technology solution providers</li>
<li>Partners (Trendyol, Hepsiburda, Amazon, Boyner...)</li>
</ul>
<div><p>KNOWLEDGE, SKILLS AND ABILITIES</p>
:</div>
<ul>
<li>Minimum of 12 years&rsquo; experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background</li>
<li>Strong leadership skills, with experience of leading eCommerce teams</li>
<li>Strong understanding of consumer base and purchasing behavior</li>
<li>Experience in P&amp;L management and accountability</li>
<li>Excellent communication skills including impactful presentation skills, influencing and negotiation skills</li>
<li>Ability to lead and drive change</li>
<li>Experience managing large and diverse teams</li>
<li>Experience driving an optimization strategy in an eCommerce business</li>
<li>An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business</li>
<li>You are an expert level skillset in Branded Commerce best practices and operations.</li>
<li>Excellent English language skills</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Director e-com
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Data
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>536554
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 3, 2025</div></div></div></div></div></div></div>

Director e-com

eduhub

<div>
 Freelance Digital Marketing Specialist &ndash; Eduhub
 <br/>
 <br/>
 [caption id="attachment_18018" align="alignnone" width="181"] Freelance Digital Marketing Specialist &ndash; Eduhub[/caption]
 <br/>
 <br/>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 Eduhub is a consulting and ISV Salesforce partner dedicated to transforming the education sector. We offer innovative recruitment, admission, and administration solutions, fully integrated with Salesforce. Our flagship product, Eduhub Admission, streamlines processes and enhances decision-making for educational institutions.
 <br/>
 <br/>
 Expanding our services, we now provide specialized digital marketing exclusively for the education industry, helping institutions enhance their brand visibility, increase student enrollments, and effectively engage their target audiences. In the ever-evolving digital world, we seek an experienced Freelance Digital Marketing Specialist to strengthen our teams and create more success stories.
 <br/>
 <br/>
 <strong>
  Role Description
  <br/>
  <br/>
 </strong>
 This is a freelance, remote Digital Marketing Specialist role at Eduhub. The Digital Marketing Specialist will be responsible for various day-to-day tasks related to digital marketing. This position includes crucial responsibilities such as managing our clients' digital marketing strategies and enhancing the effectiveness of digital campaigns.
 <br/>
 <br/>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   At least 2 years of experience in digital marketing.
  </li>
  <li>
   Bachelor's degree in Marketing, Business, or a related field.
  </li>
  <li>
   Deep knowledge and experience in Google Ads and Meta advertisements.
  </li>
  <li>
   Experience with data utilization and marketing strategy development.
  </li>
  <li>
   Deep knowledge of SEO, SEM, Google Analytics, social media platforms, and digital advertising tools.
  </li>
  <li>
   Data analysis and reporting skills; results-oriented thinking ability.
  </li>
  <li>
   Creative thinking and problem-solving skills.
  </li>
  <li>
   Strong written and verbal communication skills.
  </li>
  <li>
   Project management and time management skills.
  </li>
  <li>
   Ability to adapt to rapidly changing digital marketing trends and technologies.
  </li>
  <li>
   Customer-focused working approach and strong relationship management skills.
  </li>
  <li>
   Google Ads and Meta advertising certification is a plus.
  </li>
  <li>
   Experience with analysis and AI platforms such as Hotjar, Insider, and Semrush is a plus.
  </li>
  <li>
   Experience in managing international Higher Education advertising campaigns is a plus.
  </li>
  <li>
   A portfolio of past digital marketing projects is required.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Creating and implementing customized digital marketing strategies for clients.
  </li>
  <li>
   Planning, executing, and monitoring the performance of digital campaigns.
  </li>
  <li>
   Analyzing campaign results, reporting, and providing strategic recommendations.
  </li>
  <li>
   Developing and implementing SEO and marketing strategies.
  </li>
  <li>
   Increasing brand awareness and engagement on social media channels.
  </li>
  <li>
   Developing and managing creative and effective content strategies.
  </li>
  <li>
   Planning digital marketing budgets and keeping expenses under control.
  </li>
  <li>
   Following digital marketing trends and developing innovative solutions.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Payment Details
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Hourly-based payment structure.
  </li>
  <li>
   Competitive hourly rates based on experience and expertise.
  </li>
  <li>
   Flexible working hours with the potential for long-term collaboration.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Application Process
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Submit your resume and a portfolio of past digital marketing projects.
  </li>
  <li>
   Include your hourly rate expectations.
  </li>
  <li>
   Provide references or testimonials from previous clients if available.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  team@eduhub.solutions
  <br/>
  <br/>
 </strong>
 <strong>
  Freelance Marketing Specialist &Idot;&scedil; &Idot;lanlar&inodot; WhatsApp Grubu
  <br/>
  <br/>
 </strong>
 <strong>
  Dijital Pazarlama Uzman&inodot; Arayanlar Telegram Grubu
 </strong>
</div>


Freelance Digital Marketing Specialist

Mattel, Inc.

<div>
 <strong>
  CREATIVITY IS OUR SUPERPOWER.
 </strong>
 It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  The Opportunity
  <br/>
  <br/>
 </strong>
 In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.
 <br/>
 <br/>
 <strong>
  What Your Impact Will Be
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Define the brand strategy for the market, whilst incorporating the global brand identity of Infant &amp; Pre- School Brands. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach.
  </li>
  <li>
   You will be responsible of defining a line architecture and of selecting the best products to fit in, making sure to align with the wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.
  </li>
  <li>
   Combine other relevant figures (sales data, market trends, etc.) and use market NPD insights (when available) as a basis for your marketing strategy
  </li>
  <li>
   You will also partner with our Digital team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.
  </li>
  <li>
   You will manage relationships with our external agencies for the localization of the materials needed to run the marketing campaigns
  </li>
  <li>
   You will be expected to continuously measure your brands success by tracking KPI&rsquo;s (e.g. sales trend) and adjust your strategy as required.
  </li>
  <li>
   Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&amp;L, margin, forecasting).
  </li>
  <li>
   Select the line by channel/customer and manage product information, validate translations and localization of creative assets
  </li>
  <li>
   Manage local marketing budget,
  </li>
  <li>
   Responsible for presentations to Retail during Trade Fairs.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  What We&rsquo;re Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Brand Marketing Understanding
  </li>
  <li>
   Commercial understanding is a must
  </li>
  <li>
   Digital &amp; Media understanding (digital funnel, social media, etc)
  </li>
  <ul>
   <li>
    Lead agency briefs, collaborate with media agency to prepare and execute effective media plans across different media channels
   </li>
   <li>
    Act as digital champion, partner with digital team and media agencies to develop and execute effective and efficient media plans
   </li>
  </ul>
  <li>
   Great analytical and tactical skills, ability to respond quickly to change.
  </li>
  <li>
   Collaborative partner to both internal and external customers.
  </li>
  <li>
   Interest in the toy industry and Mattel brands is a must.
  </li>
  <li>
   You are motivated, enthusiast and determined, looking for other points of view and you know how to get things done.
  </li>
  <li>
   Managing different brands to perfection may not always be easy, so in order to accomplish your most important goals, you will need to be able to set priorities and push back where necessary. A great high-level overview and solid project management skills will be essential in this respect.
  </li>
  <li>
   Flexible and determined approach to your work is vital.
  </li>
  <li>
   Positive can-do-will-do attitude.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education &amp; Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Masters&rsquo; degree, preferably in Marketing or Business Administration.
  </li>
  <li>
   Fluency in English including excellent communication and writing is a must
  </li>
  <li>
   5 Years of experience in a Marketing role, preferably within FMCG, licensed consumer good, apparel- or beauty industry.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Additional Information
  <br/>
  <br/>
 </strong>
 <strong>
  How We Work
  <br/>
  <br/>
 </strong>
 We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
 <br/>
 <br/>
 <ul>
  <li>
   We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  </li>
  <li>
   We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  </li>
  <li>
   We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Approach to Flexible Work:
  <br/>
  <br/>
 </strong>
 We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
 <br/>
 <br/>
 Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
</div>


Brand Manager-Intl

<div><p><b>CREATIVITY IS OUR SUPERPOWER.</b> It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.<br>
</p><br>
<p><b>The Opportunity</b><br>
<br>
In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.<br>
<br>
<b>What Your Impact Will Be</b></p><ul><li>
Define the brand strategy for the market, whilst incorporating the global brand identity of Infant &amp; Pre- School Brands. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach.</li><li>
You will be responsible of defining a line architecture and of selecting the best products to fit in, making sure to align with the wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.</li><li>
Combine other relevant figures (sales data, market trends, etc.) and use market NPD insights (when available) as a basis for your marketing strategy</li><li>
You will also partner with our Digital team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.</li><li>
You will manage relationships with our external agencies for the localization of the materials needed to run the marketing campaigns</li><li>
You will be expected to continuously measure your brands success by tracking KPI&rsquo;s (e.g. sales trend) and adjust your strategy as required.</li><li>
Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&amp;L, margin, forecasting).</li><li>
Select the line by channel/customer and manage product information, validate translations and localization of creative assets</li><li>
Manage local marketing budget,</li>
Responsible for presentations to Retail during Trade Fairs.<br>
<li>
</li></ul><br>
<p><b>What We&rsquo;re Looking For</b></p><ul><li>
Brand Marketing Understanding</li><li>
Commercial understanding is a must</li><li>
Digital &amp; Media understanding (digital funnel, social media, etc)<ul><li>
Lead agency briefs, collaborate with media agency to prepare and execute effective media plans across different media channels</li><li>
Act as digital champion, partner with digital team and media agencies to develop and execute effective and efficient media plans</li></ul></li><li>
Great analytical and tactical skills, ability to respond quickly to change.</li><li>
Collaborative partner to both internal and external customers.</li><li>
Interest in the toy industry and Mattel brands is a must.</li><li>
You are motivated, enthusiast and determined, looking for other points of view and you know how to get things done.</li><li>
Managing different brands to perfection may not always be easy, so in order to accomplish your most important goals, you will need to be able to set priorities and push back where necessary. A great high-level overview and solid project management skills will be essential in this respect.</li><li>
Flexible and determined approach to your work is vital.</li>
Positive can-do-will-do attitude.<br>
<li>
</li></ul><p><b>Education &amp; Experience</b></p><ul><li>
Masters&rsquo; degree, preferably in Marketing or Business Administration.</li><li>
Fluency in English including excellent communication and writing is a must</li>
5 Years of experience in a Marketing role, preferably within FMCG, licensed consumer good, apparel- or beauty industry.<br>
<li>
</li></ul><br>
<p><b>How We Work</b><br>
<br>
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors</p><ul><li>
We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul><p><b>
Our Approach to Flexible Work:</b><br>
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.<br>
<br>
<b>Who We Are</b><br>
<br>
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.<br>
<br>
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.</p></div>

go4Talent Consultancy

<div>
 <p>
  Dan&inodot;&scedil;manl&inodot;&gbreve;&inodot;n&inodot; sa&gbreve;lamakta oldu&gbreve;umuz Kozmetik sekt&ouml;r&uuml;nde faaliyet g&ouml;steren i&scedil; orta&gbreve;&inodot;m&inodot;z&inodot;n dijital b&uuml;y&uuml;me stratejilerini g&uuml;&ccedil;lendirecek, e-ticaret ve dijital pazarlama s&uuml;re&ccedil;lerinde aktif rol alacak '&rsquo;
  <strong>
   E- ticaret Pazarlama Uzman&inodot;
  </strong>
  &lsquo;&rsquo; ar&inodot;yoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   G&ouml;rev ve Sorumluluklar
  </strong>
 </p>
 <ul>
  <li>
   Trendyol, Hepsiburada, Amazon vb. pazaryeri platformlar&inodot;nda panel y&ouml;netimi (&uuml;r&uuml;n y&uuml;kleme, stok takibi, fiyatland&inodot;rma, banner y&ouml;netimi, i&ccedil;erik g&uuml;ncelleme) s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi,
  </li>
  <li>
   E-ticaret kanallar&inodot;nda sat&inodot;&scedil; art&inodot;r&inodot;c&inodot; kampanyalar&inodot;n planlanmas&inodot;, uygulanmas&inodot; ve performans analizlerinin yap&inodot;lmas&inodot;,
  </li>
  <li>
   &Scedil;irketin resmi web sitesi ve dijital medya kanallar&inodot;nda (Google Ads, Meta, TikTok, vb.) reklam kampanyalar&inodot;n&inodot;n y&ouml;netimi ve performans optimizasyonu,
  </li>
  <li>
   D&ouml;nemsel kampanya takvimlerinin olu&scedil;turulmas&inodot;, kategori bazl&inodot; hedef ve b&uuml;t&ccedil;elerin planlanmas&inodot;,
  </li>
  <li>
   Ajanslar ve i&scedil; ortaklar&inodot;yla koordineli &scedil;ekilde dijital medya sat&inodot;n alma, i&ccedil;erik y&ouml;netimi ve performans pazarlama s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi,
  </li>
  <li>
   Rakip analizleri ve dijital trendlerin takibi ile markan&inodot;n g&ouml;r&uuml;n&uuml;rl&uuml;&gbreve;&uuml;n&uuml; art&inodot;racak yeni stratejiler geli&scedil;tirilmesi,
  </li>
  <li>
   Kampanya sonu&ccedil;lar&inodot;n&inodot;n d&uuml;zenli olarak raporlanmas&inodot; ve Marketing Manager&rsquo; a sunulmas&inodot;.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Aranan Nitelikler
  </strong>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun (Tercihen Pazarlama, &Idot;leti&scedil;im, &Idot;&scedil;letme vb.),
  </li>
  <li>
   Pazaryeri panel y&ouml;netimi (Trendyol, Hepsiburada, Amazon vb.) konusunda deneyimli,
  </li>
  <li>
   Meta, Google Ads ve TikTok Ads gibi dijital reklam platformlar&inodot;nda kampanya y&ouml;netimi tecr&uuml;besine sahip,
  </li>
  <li>
   E-ticaret, dijital pazarlama veya performans pazarlama alan&inodot;nda en az 4 y&inodot;l deneyimli,
  </li>
  <li>
   Yaz&inodot;l&inodot; ve s&ouml;zl&uuml; olarak &Idot;ngilizce dil bilgisini aktif kullanabilen,
  </li>
  <li>
   Analitik d&uuml;&scedil;&uuml;nme ve raporlama becerileri g&uuml;&ccedil;l&uuml;, performans ve sonu&ccedil; odakl&inodot;,
  </li>
  <li>
   Trendleri yak&inodot;ndan takip eden, yarat&inodot;c&inodot;, tak&inodot;m &ccedil;al&inodot;&scedil;mas&inodot;na yatk&inodot;n,
  </li>
  <li>
   Tercihen kozmetik veya h&inodot;zl&inodot; t&uuml;ketim sekt&ouml;r&uuml;nde deneyimli.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  We are looking for an
  <strong>
   E-Commerce Marketing Specialist
  </strong>
  for our business partner operating in the
  <strong>
   cosmetics industry
  </strong>
  , who will play an active role in strengthening the company&rsquo;s digital growth strategies and managing e-commerce and digital marketing activities.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Managing
   <strong>
    marketplace panels
   </strong>
   (Trendyol, Hepsiburada, Amazon, etc.) including product uploads, stock control, pricing, banner management, and content updates,
  </li>
  <li>
   Planning, executing, and analyzing sales-driven campaigns across e-commerce platforms,
  </li>
  <li>
   Managing and optimizing digital advertising campaigns on Google Ads, Meta, TikTok and other online channels,
  </li>
  <li>
   Creating seasonal campaign calendars, setting category-based targets and budgets,
  </li>
  <li>
   Collaborating with agencies and business partners to manage digital media buying, content, and performance marketing processes,
  </li>
  <li>
   Conducting competitor and market analysis, tracking digital trends, and developing strategies to enhance brand visibility,
  </li>
  <li>
   Preparing
   <strong>
    r
   </strong>
   egular campaign performance reports and presenting results to the Marketing Manager.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in a relevant field (preferably Marketing, Communication, or Business Administration),
  </li>
  <li>
   Proven experience in marketplace panel management (Trendyol, Hepsiburada, Amazon, etc.),
  </li>
  <li>
   Hands-on experience managing digital advertising campaigns on Meta, Google Ads, and TikTok Ads,
  </li>
  <li>
   Minimum 4 years of experience in e-commerce, digital marketing, or performance marketing,
  </li>
  <li>
   Strong written and spoken English communication skills,
  </li>
  <li>
   Excellent analytical thinking and reporting abilities, with a performance-oriented mindset,
  </li>
  <li>
   Creative, trend-aware, and a strong team player,
  </li>
  <li>
   Preferably experienced in the cosmetics or FMCG industry.
  </li>
 </ul>
 <p>
 </p>
</div>


E -ticaret Pazarlama Uzmanı

Explore 651+ Digital marketing partner in Istanbul Turkey this November. Find roles across top companies and apply now to boost your career.

651 digital marketing partner jobs IN Istanbul Turkey

Digital Marketing Partner

Partner Operation Manager

Director e-com

Freelance Digital Marketing Specialist

Brand Manager-Intl

Brand Manager-Intl

E -ticaret Pazarlama Uzmanı