ecommerce director

Smartec Products llc

Director of EcommerceLocation: On Site / Hybrid (U.S.)Reports To: Founder &amp; CEOCompany: PawportAbout Pawport: Pawport has received over a dozen awards from major media platforms such as NY Times, CNET, Billboard, Variety, House Beautiful, PC Mag, PC World, Popular Science, CNN, CES, and just was included as a Time Invention of the Year for 2025. We have been featured on The Today Show and are launching internationally to significant customer demand.Pawport is redefining pet tech and home design. We create premium, beautifully engineered products that make life easier for pets and their people. We&rsquo;re building a brand that&rsquo;s equal parts innovation, design, and heart.Now we&rsquo;re looking for a bold, driven Director of Ecommerce to own and scale Pawport&rsquo;s digital ecosystem &mdash; from our Shopify storefront to Amazon, Walmart Marketplace, TikTok Shop, Meta Shops, and beyond. If you know how to build a frictionless customer journey that converts worldwide, we want you on our team.What You&rsquo;ll DoEcommerce Strategy &amp; Growth<ul><li>Develop and execute a comprehensive ecommerce growth strategy across Shopify, Amazon, Walmart, TikTok Shop, Facebook/Instagram, and emerging platforms.</li><li>Build and manage ecommerce presence in international markets, coordinating logistics, localization, and compliance.</li><li>Manage ecommerce budgets and P&amp;L, ensuring efficient ad spend and profitability.</li></ul>Website &amp; Shopify Management<ul><li>Oversee all aspects of our Shopify storefront, including UX/UI, A/B testing, conversion rate optimization, and product merchandising.</li><li>Implement best-in-class checkout experiences and integrations to improve performance and scalability.</li><li>Collaborate with in-house design and development teams to keep the site fast, beautiful, and on-brand.</li></ul>Marketplace Operations<ul><li>Lead and optimize Amazon Seller Central, Walmart Marketplace, and other third-party channels.</li><li>Manage listings, pricing, inventory, fulfillment, and promotional campaigns to maximize sales and visibility.</li><li>Maintain compliance with platform rules and brand integrity across marketplaces.</li></ul>Promotions &amp; Campaigns<ul><li>Plan and execute seasonal campaigns, bundles, and product launches that align with brand and sales goals.</li><li>Partner with marketing to deliver cross-platform promotions that drive traffic and conversion.</li><li>Experiment and test &mdash; flash sales, limited drops, and loyalty incentives are all fair game.</li></ul>Email, CRM &amp; Customer Lifecycle<ul><li>Design and manage automated email flows &mdash; welcome, upsell, cross-sell, win-back, and nurture sequences &mdash; using Klaviyo or similar platforms.</li><li>Optimize customer touchpoints and retention through segmentation and personalization.</li><li>Leverage data to improve LTV, repeat purchase rates, and retention.</li></ul>Analytics &amp; Reporting<ul><li>Track and report on KPIs including traffic, AOV, CAC, conversion rate, LTV, and retention.</li><li>Translate performance data into actionable insights and strategic recommendations.</li><li>Build dashboards and systems that ensure data transparency across the team.</li></ul>Collaboration &amp; Leadership<ul><li>Partner with marketing, creative, paid media, and fulfillment teams to deliver a seamless customer experience.</li><li>Manage external agencies or contractors as needed to execute strategy.</li><li>Balance hands-on execution with high-level strategy &mdash; you&rsquo;ll be both player and coach.</li></ul>Who You Are<ul><li>5+ years of ecommerce experience, with proven success launching and scaling consumer brands internationally.</li><li>Deep understanding of Shopify, Amazon Seller Central, Walmart Marketplace, and social commerce platforms.</li><li>Expertise in email marketing automation, CRM systems (Klaviyo, HubSpot, etc.), and customer lifecycle strategy.</li><li>Strong grasp of digital marketing, SEO, CRO, and paid media integration.</li><li>Analytical mindset with proficiency in ecommerce analytics tools (Google Analytics, Shopify Analytics, etc.).</li><li>Excellent communication, leadership, and project management skills.</li><li>Thrive in a fast-moving, high-growth startup where testing, learning, and iterating are part of the culture.</li><li>Passion for pets &mdash; or at least for building brands that people and their pets can love</li></ul>Bonus Points<ul><li>Experience in tech, lifestyle, or home goods categories.</li><li>Background in Shopify Plus and integrations like ReCharge, Yotpo, Gorgias, or ShipStation.</li><li>Knowledge of international fulfillment, localization, and multi-region pricing.</li></ul>What We Offer<ul><li>Competitive base salary + performance-based bonus</li><li>Equity participation opportunity</li><li>Health, dental, and vision insurance</li><li>Flexible hybrid work environment</li><li>A passionate, creative, fast-moving team reshaping pet tech</li><li>The next unicorn?</li></ul>How to ApplyIf you&rsquo;ve built ecommerce systems that scale, love data and design equally, and want to grow a global brand that actually makes pets&rsquo; lives better &mdash; we&rsquo;d love to meet you.Send your resume and a short note about your biggest ecommerce success story.Job Type: Full-timePay: $90,000.00 - $130,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Experience:<ul><li>eCommerce Management: 5 years (Required)</li></ul>Ability to Commute:<ul><li>Phoenix, AZ 85027 (Required)</li></ul>Work Location: In person

Director of eCommerce

Global Experience Specialists

<div>We are seeking a results-oriented and strategic Director of eCommerce to lead our digital commerce initiatives, storefront development and order entry operations. This leadership role owns the end-to-end online customer journey. You will drive eCommerce growth through data-driven strategies, optimized site experiences, compelling content and by building a high-performance team. The ideal candidate has deep experience in eCommerce, a strong understanding of analytics and A/B testing and the ability to lead both digital strategy and tactical teams.

Sales &amp; Digital Channel Optimization
<ul>
<li>Drive online revenue by optimizing conversion (attachment rate), AOV and customer engagement through data-driven strategies</li>
</ul><ul><li>Own the digital customer experience from login to order fulfillment, including pricing, promotions and account-level workflows</li>
</ul><ul><li>Partner with NA/EMEA Exhibitions team to align eCommerce strategies with event initiatives, ensuring seamless customer experiences across digital and physical touchpoints</li>
</ul><ul><li>Leverage analytics tools to measure and report on eCommerce performance and customer behavior. Use insights to identify opportunities for improving CVR, AOV and other KPIs</li>
<li>Work cross functionally to implement A/B testing initiatives and track results/ROI</li>
</ul>
Site Merchandising &amp; Content Strategy
<ul>
<li>Own digital merchandising strategy to ensure optimal product discovery, categorization, cross-selling and pricing/promotional alignment</li>
</ul><ul><li>Drive product presentation standards across the site, including naming, images, specifications, filters and navigation hierarchy</li>
<li>Develop and manage a content strategy that supports guided selling, customer education and SEO where appropriate. Ensure all digital content aligns with business initiatives and brand voice</li>
</ul>
Platform &amp; Technology Oversight
<ul>
<li>Lead eCommerce platform migration with Big Commerce across multi-phase rollout</li>
</ul><ul><li>Partner cross functionally on data/API integrations with 3 party tools - ERPs, CRM, GA4, etc.</li>
<li>Support roadmap for digital platform enhancements, including user experience improvements, new feature rollouts and technical upgrades based on evolving business needs and customer analytics</li>
</ul>
Store Setup &amp; Order Entry Operations
<ul>
<li>Oversee storefront development (item setup) process, which includes the creation of new shows, pricing, inventory availability and technical specs</li>
</ul><ul><li>Manage order entry process, including orders placed through eCommerce channels and those that require manual entry</li>
</ul><ul><li>Lead continuous improvement initiatives for both teams</li>
</ul>
Requirements
<ul>
<li>7+ years of progressive experience in eCommerce</li>
</ul><ul><li>Proven success in developing and executing end-to-end eCommerce strategies that drive growth, profitability and customer engagement</li>
</ul><ul><li>Deep experience with site merchandising, product content, search, filtering, checkout optimization and customer journey</li>
</ul><ul><li>Proficiency in eCommerce platforms and site migration initiatives (Big Commerce preferred). Familiarity with headless commerce or composable commerce architecture is a plus</li>
</ul><ul><li>Experience with analytics and performance tools (GA4 preferred). Strong analytics mindset and ability to interpret data to inform decision-making</li>
</ul><ul><li>Ability to align eCommerce operations with wider business goals, working closely with leadership</li>
</ul><ul><li>Skilled in working across departments (IT, project management, marketing, etc.) to deliver seamless online customer experience</li>
</ul><ul><li>Understanding of current eCommerce trends, customer behavior and emerging technologies (AI, personalization, etc.)</li>
</ul><ul><li>Effective communicator who can present complex data and strategies to leadership</li>
</ul><ul><li>Strong leadership and people management skills. Track record of hiring, mentoring and developing talent within high-performing digital teams</li>
</ul>
Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:
<ul>
<li>Competitive salaries</li>
<li>401K with company match</li>
<li>Healthcare/vision/dental insurance</li>
<li>Wellness benefits</li>
<li>Career development program</li>
<li>Employee assistance program</li>
<li>Vacation time</li>
<li>Community involvement opportunities</li>
<li>Team activities</li>
</ul>
And much more&hellip;&hellip;
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Microsoft

<div><div>Microsoft&rsquo;s Global Marketing Engines + Experiences (GMEE) organization is leading the transformation of marketing at Microsoft with programs and engines that allow us to engage in a more personal way with our customers while driving measured business outcomes. Within GMEE, eCommerce businesses are a foundational way for Microsoft to acquire and build relationships with our customers at scale through our direct to customer channels.</div><div></div><div> 
The Director, Commercial eCommerce Sales Excellence drives accountability for business growth through operational rigor, strategic insights, and disciplined execution across Microsoft&rsquo;s marketing and sales teams. In this role, you will frequently monitor revenue results to identify growth drivers and variances with forecasts. You will root cause variance across regions, products, and customers. Evangelize your learnings across marketing and sales organizations and calibrate expectations on future results. This role requires a blend of experiences including business performance management, analytical thinking, executive influence, and innate curiosity. You will be joining a team of passionate, collaborative marketers and business leaders!</div><div></div> 
Microsoft&rsquo;s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.<div>
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.</div><h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Continuously monitor performance to identify opportunities or risks and adjust plans as needed.
</li><li>Deliver performance outlooks and revenue risks and growth opportunities weekly to stakeholders.
</li><li>Aggregate regional insights to inform performance trends and assess revenue risk and upside.
</li><li>Deliver monthly performance summaries and actionable insights to leadership.
</li><li>Drive root cause analysis combining financial and web performance data.
</li><li>Lead virtual teams of stakeholders from across Marketing, Finance, Sales, and Analytics to drive actionable insights.
</li><li>Lead eCommerce rhythm of business (ROBs) &ndash; including preparation for monthly marketing reviews (MMR&rsquo;s) and executive communications.
</li><li>Lead key strategic projects to help improve business results.
</li><li>Embody our Culture and Values</li></ul><h2 class="jobSectionHeader">
Qualifications</h2><div>
Required/Minimum Qualifications</div><ul><li>
Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in retail, ecommerce, finance or marketing</li><li><ul><li>
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in retail, ecommerce, finance or marketing</li><li>
OR equivalent experience.</li></ul></li><li>
4+ years experience communicating complex business information to a range of audiences, including c-suite in written, visual and verbal formats.
</li><li>4+ years experience distilling customer and business insights and recommending actions based on data analysis from disparate sources.
</li><li>4+ years experience analyzing revenue performance at a global and regional level to identify historical and future trends.</li></ul><div> 
</div><div>Additional or Preferred Qualifications</div><ul><li>
Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience retail, ecommerce, finance or marketing</li><li><ul><li>
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in retail, ecommerce, finance, or marketing</li><li>
OR equivalent experience.</li></ul></li><li>
4+ years project/vendor management experience</li><li>
4+ years experience working in a strategy, business leadership, or other quantitatively oriented role.
</li><li>Experience working in a large, global organization with a disparate group of stakeholders.
</li><li>Experience partnering with data analysts and data scientists.</li><li>
Experience with eCommerce and marketing levers.</li></ul><div></div><div> 
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $251,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $165,600 - $272,300 per year. 
 
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
 
 
Microsoft will accept applications for the role until November 3, 2025.</div><div></div><div> 
</div><div>#EandEJobs
</div>Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.</div>

Director, Commercial eCommerce Sales Excellence

The Estée Lauder Companies

<div>The Est&eacute;e Lauder Companies Inc. is one of the world&rsquo;s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company&rsquo;s products are sold in approximately 150 countries and territories under brand names including: Est&eacute;e Lauder, Aramis, Clinique, Lab Series, Origins, M&middot;A&middot;C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Fr&eacute;d&eacute;ric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.<div><div><div><h2 class="jobSectionHeader">
Description</h2>
</div><div>
The Director, Online eCommerce - North America will be accountable to own and manage the P&amp;L for the assigned brand, overseeing the brand.com business. As the lead of the Regional Brand Online team, you will develop (by localizing the Global Brand Strategy) and drive the online growth strategy for North America, ensuring seamless execution across all digital channels relevant to the region. You will be at the forefront of shaping the brand&rsquo;s online presence in North America, including strategy, inventory management, and commercial programming, while liaising with expert execution teams across key areas of CRM, site operations and merchandising, affiliate marketing, customer acquisition, paid search, and SEO. 
Responsibilities: 
<ul><li>
Full accountability for the North American Online P&amp;L management</li><li>
In partnership with brand and regional/global leadership, set and track financial targets for the online channel</li><li>
Ensure profitable growth across all digital channels and optimize for ROI</li><li>
Lead the North America strategy and execution for the brand&rsquo;s online presence, aligning with broader brand objectives and market dynamics</li><li>
Develop and implement innovative solutions to optimize online sales performance, traffic, and conversion rates</li><li>
Oversee the end-to-end management of digital customer experience</li><li>
Create and implement promotional calendars and digital campaigns that drive brand engagement and maximize sales</li><li>
Collaborate with North America inventory and supply chain teams to ensure proper stock levels across digital platforms</li><li>
Monitor and manage product assortments to meet consumer demand and align with marketing promotions.</li><li>
Work closely with the creative team to brief needs to produce compelling digital content, from product visuals to promotional assets.</li><li>
Ensure all creative output is on-brand, optimized for eCommerce, and tailored to specific retail platforms for the North America region.</li><li>
Lead and liaise with expert teams across various disciplines focused on brand.com performance marketing, site operations, and reporting.</li><li>
Provide insights into key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement.</li><li>
Regularly report on performance to senior leadership, highlighting challenges, opportunities, and recommended actions.</li><li>
Stay current with industry trends, emerging technologies, and new digital marketing tactics to ensure the brand&rsquo;s eCommerce presence remains competitive.</li><li>
Continuously test and optimize digital strategies, ensuring the brand is leveraging the best tools and techniques to drive growth</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Qualifications</h2>
</div><div><ul><li>8+ years in Regional eCommerce leadership roles</li><li>
Full ownership and accountability of P&amp;L management and eCommerce financials.</li><li>
Demonstrated success in leading and collaborating with cross-functional teams, including CRM, marketing, operations, and creative.</li><li>
Experience in digital marketing disciplines, including paid search, SEO, affiliate marketing, and customer acquisition strategies.</li><li>
Exceptional leadership, communication, and project management skills. Collaborative and team-oriented leadership style.</li><li>
Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and data-driven decision-making.</li><li>
Strategic thinking and problem-solving, exceptional analytical and financial management skills.</li><li>
Strong digital acumen and ability to adapt to new technologies.</li><li>
High attention to detail and the ability to manage multiple projects simultaneously.</li></ul></div></div></div>
Pay Range:
The anticipated base salary range for this position is $120,550.00 to $208,200.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
The Est&eacute;e Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.</div>

Director, Online Ecommerce - North America

Digital People London

As the eCommerce Media Director you will be working across on Global brands across MENA. You will possess an excellent understanding of web design, ecommerce site design, UX and e-commerce UI. Working within a buy e-commerce role you will be responsible for all e-commerce media strategy and execution. You must be able to plan, design and execute e-Commerce media campaigns including delivery, tracking, data on performance, analytics and reporting. Working with multiple teams such as Ad Ops, Programmatic and Data Analytics means you will need to be able to multi task.
As the eCommerce Media Director you must understand client business needs and translating actionable solutions across eCommerce platforms including owned and partner sites. Leading negotiations with regional e-commerce players you will be educating them on best practice while you grow the e business with the agency s existing clients ad new clients on the media side.
You need to design and delivery training initiatives for specific teams across MENA By identifying the correct content as well as gathering and evaluating data you will be working at the core of reporting on all data insights. An understanding of consumer journeys as well as using digital data to optimise conversions will be needed in order to make sure the digital activation strategy is effective as possible.
 
 
 

<div></div>

E-Commerce Media Director

Vans

<div>Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live &ldquo;Off The Wall&rdquo; &ndash; embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday&rsquo;s &ldquo;Off The Wall&rdquo; moment is today&rsquo;s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.
So, before we get to the job details, take a minute to learn a little more about us &ndash; our values and our culture. If you can see yourself working side-by-side with a team of people who think and live &ldquo;Off the Wall,&rdquo; Vans just may be the place for you.
To learn more about our values and our culture, visit Vans Careers or www.vans.com.
What will you do?
The Director of Digital Merchandising and Content is a strategic, creative, and analytical leader responsible for shaping the digital shopping experience on Vans.com across the US and Canada. This role works closely with Marketing, Merchandising, Planning, and Technology teams to deliver a best-in-class digital customer experience. This role sits on the eCommerce Team, reporting into the Head of eCommerce, and reports into the Vans HQ 3 days/week (Costa Mesa).
Let&rsquo;s break down that day-in-the-life a bit more.<ul><li>
Drive the digital merchandising strategy and execution, and oversee a robust content calendar that balances storytelling and commercial priorities with data driven insights</li><li>
Lead and mentor a team of Site Merchandisers, Content Planners, and Search Engine Optimization Specialists</li><li>
Partner with cross-functional teams to drive critical business outcomes:<ul><li>
Partner with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion</li><li>
Partner closely with Merchandising and Marketing Teams, to develop customer-first content that drives engagement and conversion</li><li>
Partner with Planning Teams to deliver against financial goals</li></ul></li><li>
Leverage reporting and analytics to drive actionable insights that drive continuous improvement and innovation</li><li>
Develop best-in-class, scalable digital merchandising processes and reporting that drive both efficiency and effectiveness</li></ul>
What do you need to succeed?
We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you&rsquo;ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 10+ years of experience and professional achievements, ideally within digital merchandising, site operations, content strategy, and/or SEO
The foundation skills you will need in this position are:<ul><li>
Proven track record of driving business growth and evolution through strategic digital merchandising and data-driven optimization</li><li>
Deep understanding of e-commerce platforms and analytics tools</li><li>
Have a pulse on rapidly changing digital landscape, and a passion for digital innovation and transformation</li><li>
Strong leadership and mentorship skills, with meaningful experience managing cross functional teams</li><li>
Passion for digital innovation and transformation, and a customer-first mindset</li></ul>
What do we offer you?
At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Vans&rsquo; benefits package, follow this MyVFBenefits.com and click &ldquo;Looking to Join VF&rdquo;.
To learn more about Vans&lsquo; Diversity and Inclusion efforts, go to www.vans.com.
Now WE have a question for YOU.
Are you in?
Hiring Range:
$143,424.00 USD - $179,280.00 USD annually
Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual&rsquo;s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.</div>

Vans: Director, Digital Content & Merchandising

Huda Beauty

<div>Who We Are: At Huda Beauty, our Mission is to create a world of beauty where everyone is celebrated, so that Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world&rsquo;s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: Huda Beauty is seeking a strategic, data-driven, and commercially minded eCommerce Marketing Manager to join our growing digital team. Reporting to the Director of eCommerce Marketing, this role will oversee the execution of our eCommerce strategy, manage online sales performance, and drive growth across all digital channels. The ideal candidate will combine strong leadership skills with hands-on digital expertise, managing an eCommerce Assistant to ensure operational excellence while focusing on revenue, customer experience, and cross-functional collaboration. This position requires someone who is highly organized, results-oriented, and comfortable balancing both strategy and execution in a fast-paced environment.
Essential Duties and Responsibilities:
eCommerce Strategy &amp; Trading Calendar<ul>
<li>
Own the eCommerce trading calendar, ensuring all product launches, campaigns, and promotions are planned and executed in line with business objectives.</li>
<li>Align cross-functional teams (Creative, Paid Media, CRM, Merchandising, Operations) to deliver seamless go-to-market campaigns.</li>
</ul>
Revenue &amp; Performance Management<ul>
<li>
Monitor daily, weekly, and monthly sales KPIs including traffic, conversion, and average order value (AOV)</li>
<li>Provide insights and recommendations to optimize performance and achieve revenue and profitability targets.</li>
</ul>
Team Leadership &amp; Development<ul>
<li>
Manage and mentor the eCommerce Assistant, delegating operational tasks (POs, vendor onboarding, reconciliations, QA, reporting).</li>
<li>Foster a high-performance culture by setting clear priorities, ensuring timely execution, and supporting professional growth.</li>
</ul>
Website Experience &amp; Optimization<ul>
<li>
Oversee onsite merchandising, promotional setup, and customer journey enhancements.</li>
<li>Partner with developers to resolve bugs and implement UX improvements, ensuring a seamless shopping experience.</li>
</ul>
Social Commerce &amp; Affiliate Strategy<ul>
<li>
Lead the growth of social commerce channels, with a focus on TikTok Shop, TikTok Affiliates, and live shopping opportunities.</li>
<li>Develop and execute strategies to maximize sales through influencer partnerships, affiliate networks, and live commerce activations.</li>
</ul>
Cross-Functional Collaboration<ul>
<li>
Serve as the key link between the Director of eCommerce Marketing and internal teams.</li>
<li>Collaborate with Finance, Operations, and Logistics to align on stock, pricing, tax, and fulfillment requirements.</li>
<li>Provide direction on product/prop requirements for photoshoots and creative campaigns.</li>
</ul>
Analytics &amp; Reporting<ul>
<li>
Deliver regular performance reports to the Director of eCommerce Marketing, highlighting successes, risks, and opportunities.</li>
<li>Leverage tools such as GA4, Shopify analytics, and CRM data to support decision-making.</li>
</ul>
Vendor &amp; Tool Management<ul>
<li>
Provide leadership input into vendor selection, onboarding, and contract reviews.</li>
<li>Partner with the Assistant to ensure all new vendors and tools are vetted, onboarded, and integrated seamlessly.</li>
</ul>
Innovation &amp; Continuous Improvement<ul>
<li>
Identify and implement best practices in eCommerce and digital marketing.</li>
<li>Continuously optimize internal processes, working methods, and customer-facing initiatives to improve efficiency and impact.</li>
</ul>
Requirements<ul><li>
4&ndash;6 years' experience in eCommerce, digital marketing, or online trading, preferably in retail, beauty, or FMCG.</li></ul><ul>
<li>Proven ability to manage revenue growth, campaign execution, and digital performance optimization.</li>
<li>Strong leadership and team management experience with the ability to coach.</li>
<li>Proficiency with Shopify (or similar CMS), GA4, CRM platforms (e.g. Klaviyo), and marketing/trading tools.</li>
<li>Commercially savvy with strong analytical, reporting, and problem-solving skills.</li>
<li>Excellent communication and collaboration abilities, with experience influencing cross-functional teams.</li>
<li>Highly organized, proactive, and adaptable, with a track record of managing multiple priorities.</li>
</ul>
Benefits<ul>
<li>
Monthly &quot;Self-Love Days&quot; - at company discretion
</li><li>Premium Medical/Dental/Vision coverage for employee plus dependents
</li><li>Monthly coaching sessions with our in-house Success Coach
</li><li>Employee discounts on all Huda Beauty products
</li><li>Quarterly product gifting
</li></ul>Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.</div>

eCommerce Marketing Manager

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