digital marketing specialist Jobs in Abu Dhabi

digital marketing specialist

account executive - influencer campaigns & social content Jobs in Abu Dhabi

account executive - influencer campaigns & social content

associate - mckinsey digital Jobs in Abu Dhabi

associate - mckinsey digital

digital and e-commerce executive Jobs in Abu Dhabi

digital and e-commerce executive

digital marketing

head of digital social media ad

Ninjas in Pyjamas

Who We AreWe are Ninjas in Pyjamas, probably the world's most legendary esports team.Born in 2000 with Counter-Strike in our blood, we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles, and we never lose, we only win or learn.Our vision is to bring gaming culture to a world without boundaries. Job Purpose The Head of Digital and Social Media is responsible for driving the growth, engagement, and positive sentiment of Ninjas in Pyjamas' global fanbase through innovative, data-driven marketing and social media strategies. As the voice of the community, this role requires an empathetic, fan-first mindset and a deep understanding of esports culture.The Head of Digital and Social Media leads the development and execution of compelling campaigns and channel-specific strategies across all major social and community platforms, including Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord, while actively exploring and pioneering new and emerging platforms. They work collaboratively with stakeholders across the organization, distilling complex brand narratives into engaging, accessible content that excites, educates, and inspires NIP's international audience.This role is responsible for ensuring creative excellence and consistency across all digital touchpoints in close partnership with the Brand Design Lead and Videographer, while fostering a culture of innovation within the team. By leveraging insights, analytics, and industry trends, they continuously optimize NIP's social presence and community experience, making NIP's channels a vibrant and entertaining destination for esports fans worldwide. What You'll Do Strategic Leadership & Social Strategy:<ul><li>Define and implement the global social media strategy for all NIP brand social media accounts, balancing global brand objectives with game-specific and regional considerations.</li><li>Develop and execute comprehensive marketing and social media strategies to grow NIP's global audience and fan engagement.</li><li>Set clear KPIs, monitor performance, and optimize campaigns for maximum impact.</li></ul>Team Management & Content Leadership:<ul><li>Lead, inspire, and mentor the Social Media Managers, fostering a culture of creativity, collaboration, and accountability.</li><li>Manage and guide Social Media Managers to deliver entertaining match coverage, commercial campaigns, and engaging social experiences, making our channels and community a fun place for all esports fans.</li><li>Oversee day-to-day global social activities and campaign roll-out with the Social Media Managers, working with external agencies or freelancers as required.</li><li>Ensure all social channels feature industry-leading, engaging content that delights our fans.</li></ul>Social & Community Management:<ul><li>Oversee and implement social and community strategy and management to foster positive fan interactions and brand loyalty.</li><li>Supervise and analyze content/post performance and social sentiment using data tools and insights to proactively improve strategic plans, raise potential issues, and offer solutions.</li></ul>Content & Campaign Oversight:<ul><li>Guide the creation of compelling, on-brand content across all social platforms (Twitter/X, Instagram, TikTok, YouTube, etc.).</li></ul>Brand Collaboration:<ul><li>Participate in creative brainstorming sessions and campaign development.</li></ul>Project Management & Reporting:<ul><li>Provide visibility and transparency via project management tools for internal stakeholders by working with Social Media Managers to maintain a social content calendar and an overview of all ongoing team projects.</li><li>Compile and distribute regular KPI metrics reports for relevant internal stakeholders and executive management.</li></ul>Cross-functional Collaboration:<ul><li>Support the conceptualization and implementation of commercial campaigns to ensure proper audience fit, delivering high-impact deliverables for our partners.</li><li>Support commercial and partnership teams with marketing initiatives, branded content, and activations.</li></ul> Job Requirements <ul><li>Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).</li><li>8 years of experience in digital marketing, social media management, or a similar role, preferably within esports, gaming, or sports.</li><li>Proven experience leading and developing high-performing teams.</li><li>Demonstrated success in building and executing digital and social media strategies that drive audience growth and engagement.</li><li>Deep understanding of social media platforms (Twitter/X, Instagram, Facebook, TikTok, Twitch, YouTube, Discord) and emerging digital trends.</li><li>Strong analytical skills with experience using data and social analytics tools to inform strategy and measure performance.</li><li>Creative thinker with a passion for storytelling, content creation, and fan engagement.</li><li>Experience collaborating cross-functionally with design, content, and commercial teams.</li><li>Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.</li><li>Deep knowledge of esports and gaming culture is highly preferred.</li></ul>What it means to be a NinjaNinjas fight as one, no matter where you come from, who you are, and what you look like, you are welcome to join our dojo.Our mission is to keep pioneering the esports industry and bringing it to an ever-broadening audience, and in order to innovate, we need people from all walks of life. Yes, even if you're more into horticulture than gaming in your free time.The essence of being a Ninja is to expect the unexpected. In game and in the office, we bring the energy and vision to be ready for anything at any given moment. That's why your personal experience, your unique background, and your perspectives will help us adapt and bring the Unexpected.<img src="https://www.jobg8.com/Tracking.aspx?%2fh34g3pSz%2f79htHTiy0F8tUmf%2fUv%2frXOp" width="0" height="0" />

Head of Digital & Social Media (AD)

Nationwide Middle East Properties LLC

Media Buying & Strategy: Develop and implement comprehensive media buying strategies tailored to promote real estate properties and services across key digital channels. Analyze and optimize media buying performance to maximize the effectiveness of advertising campaigns.Campaign Management: Launch monitor and manage advertising campaigns on digital platforms including social media (Facebook Instagram LinkedIn) Google Ads and real estate portals. Continuously analyze campaign performance metrics and optimize strategies to ensure maximum return on investment (ROI).Collaboration & Content Creation: Work closely with the marketing team to create and develop engaging and compelling ad content ensuring it resonates with the target audience and drives quality leads.Market Insights & Trend Monitoring: Stay uptodate with industry trends competitor activity and emerging digital platforms to identify new opportunities for advertising placements and improve campaign strategies.Vendor Relations & Negotiations: Build and maintain strong relationships with media vendors and negotiate pricing and contracts to ensure costeffective media buying strategies are implemented. Ensure that all media placements are onbrand and within budget.Reporting & Analysis: Provide regular reports on media campaign performance analyzing metrics and suggesting improvements based on datadriven insights. Track the performance of different media channels and report on key performance indicators (KPIs). RequirementsMedia Buying & Strategy: Develop and implement comprehensive media buying strategies tailored to promote real estate properties and services across key digital channels. Analyze and optimize media buying performance to maximize the effectiveness of advertising campaigns.Campaign Management: Launch monitor and manage advertising campaigns on digital platforms including social media (Facebook Instagram LinkedIn) Google Ads and real estate portals. Continuously analyze campaign performance metrics and optimize strategies to ensure maximum return on investment (ROI).Collaboration & Content Creation: Work closely with the marketing team to create and develop engaging and compelling ad content ensuring it resonates with the target audience and drives quality leads.Market Insights & Trend Monitoring: Stay uptodate with industry trends competitor activity and emerging digital platforms to identify new opportunities for advertising placements and improve campaign strategies.Vendor Relations & Negotiations: Build and maintain strong relationships with media vendors and negotiate pricing and contracts to ensure costeffective media buying strategies are implemented. Ensure that all media placements are onbrand and within budget.Reporting & Analysis: Provide regular reports on media campaign performance analyzing metrics and suggesting improvements based on datadriven insights. Track the performance of different media channels and report on key performance indicators (KPIs). <img src="https://www.jobg8.com/Tracking.aspx?XYhBVONonz53BnqDlxshDTl63XbkvUJ%2fh" width="0" height="0" />

Media Buyer

ManpowerGroup Middle East

<div>
 
 
 We are seeking of
 
 
 
 Head of Public Relation
 
 
 
 for one of our clients based in
 
 
 
 Abu Dhabi
 
 
 
 
 
 
 
 
 The
 
 
 
 Head of Public Relations
 
 
 
 leads the PR function to enhance the agency&rsquo;s reputation, deliver client success, and drive measurable impact through integrated communications. This role requires expertise in traditional and digital PR, influencer engagement, and content development in both Arabic and English. The candidate must demonstrate a proven track record in multi-channel PR campaigns, digital-first strategies, crisis management, and team leadership in a fast-paced agency environment.
 
 
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 KEY PERFORMANCE AREAS
 
 
 
 
 
 
 
 
 
 Strategic Leadership
 
 
 
 <ul>
 <li>
 
 Develop and execute comprehensive PR strategies that integrate traditional media, digital PR, influencer marketing, and content.
 
 </li>
 <li>
 
 Provide strategic counsel on reputation management, crisis communication, stakeholder engagement, and brand positioning.
 
 </li>
 <li>
 
 Align PR initiatives with clients&rsquo; broader business and marketing goals.
 
 </li>
 </ul>
 
 
 
 
 
 
 Team &amp; Stakeholder Management
 
 
 
 <ul>
 <li>
 
 Lead and mentor a multilingual PR team, ensuring high standards of bilingual (Arabic &amp; English) content delivery.
 
 </li>
 <li>
 
 Foster collaboration, innovation, and cross-functional teamwork.
 
 </li>
 <li>
 
 Build and sustain strong relationships with government entities, media representatives, influencers, and community leaders.
 
 </li>
 </ul>
 
 
 
 
 
 
 Media &amp; Influencer Relations
 
 
 
 <ul>
 <li>
 
 Cultivate strong ties with journalists, editors, broadcasters, and digital influencers across sectors.
 
 </li>
 <li>
 
 Oversee the creation and distribution of press releases, media kits, thought leadership articles, and digital storytelling assets.
 
 </li>
 <li>
 
 Implement structured influencer engagement programmes, including identification, negotiation, contracting, and performance evaluation.
 
 </li>
 </ul>
 
 
 
 
 
 
 Digital PR &amp; Content Creation
 
 
 
 <ul>
 <li>
 
 Lead digital PR campaigns leveraging SEO, online media, blogs, podcasts, and emerging platforms.
 
 </li>
 <li>
 
 Supervise the development of bilingual content (Arabic/English) across websites, social media, newsletters, and branded publications.
 
 </li>
 <li>
 
 Ensure content consistency with brand voice, cultural appropriateness, and audience resonance.
 
 </li>
 </ul>
 
 
 
 
 
 
 Crisis Communication
 
 
 
 <ul>
 <li>
 
 Design and implement crisis communication protocols with bilingual holding statements and FAQs.
 
 </li>
 <li>
 
 Act as senior advisor during crises, ensuring fast, transparent, and controlled communication across traditional and digital channels.
 
 </li>
 </ul>
 
 
 
 
 
 
 Analytics &amp; Reporting
 
 
 
 <ul>
 <li>
 
 Drive data-driven decision-making by setting clear KPIs (media reach, share of voice, sentiment, engagement, conversions).
 
 </li>
 <li>
 
 Use PR tech tools for media monitoring, influencer tracking, social listening, and impact measurement.
 
 </li>
 <li>
 
 Present monthly and quarterly insights to clients and agency leadership.
 
 </li>
 </ul>
 
 
 
 
 
 
 Industry Expertise &amp; Innovation
 
 
 
 <ul>
 <li>
 
 Stay up to date with global and regional PR trends, including AI in PR, influencer marketing regulations, and digital-first storytelling.
 
 </li>
 <li>
 
 Introduce innovative practices (e.g., short-form video PR, executive LinkedIn strategies, podcast thought leadership).
 
 </li>
 </ul>
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree in PR, Communications, Journalism, Political Science, or related fields (master&rsquo;s degree preferred).
 
 </li>
 <li>
 
 10+ years of experience in PR (agency or client side), with regional GCC experience strongly preferred.
 
 </li>
 <li>
 
 Proven track record in:
 
 </li>
 <li>
 
 Managing integrated PR campaigns (traditional + digital).
 
 </li>
 <li>
 
 Leading crisis communication efforts.
 
 </li>
 <li>
 
 Building long-term influencer and media partnerships.
 
 </li>
 <li>
 
 Bilingual fluency (Arabic &amp; English) with excellent writing, editing, and public speaking skills.
 
 </li>
 <li>
 
 Strong knowledge of digital PR tools, influencer marketing platforms, analytics dashboards, and AI-driven media monitoring.
 
 </li>
 </ul>
 
 
 ______________________________________________________________________________
 
 
 
 
 
 
 
 
 COMPETENCIES
 
 
 
 
 
 
 
 
 
 Knowledge
 
 
 
 <ul>
 <li>
 
 Strong grasp of UAE and GCC socio-political landscape and cultural nuances.
 
 </li>
 <li>
 
 Understanding of digital ecosystems, influencer marketing regulations, and content engagement models.
 
 </li>
 <li>
 
 Knowledge of emerging technologies in PR (AI, digital listening, immersive content).
 
 </li>
 </ul>
 
 
 
 
 
 
 Skills
 
 
 
 <ul>
 <li>
 
 Strategic thinking and analytical skills.
 
 </li>
 <li>
 
 Excellent bilingual writing and editing (Arabic &amp; English).
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 
 Public speaking, media handling, and presentation skills.
 
 </li>
 <li>
 
 Negotiation and stakeholder management.
 
 </li>
 </ul>
 
 
</div>

Head of Public Relations

RE/MAX Smart Concept

Job description:Duties and Responsibilities &ndash; Digital Marketing AssistantSocial Media ManagementSchedule and publish posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.Monitor and engage with followers, responding to comments and messages in a timely manner.Track trends and competitor activity to improve engagement.Content CreationAssist in creating written, visual, and video content for social media, blogs, newsletters, and campaigns.Support the design of graphics, videos, and other marketing materials using tools like Canva or Adobe Suite.SEO and Website SupportPerform basic keyword research and assist in optimizing website content.Update website pages, blogs, and landing pages under guidance.Monitor website analytics and report insights to the marketing team.Email MarketingAssist in creating, sending, and monitoring email campaigns and newsletters.Segment email lists, track open/click rates, and help optimize content for better engagement.Advertising AssistanceHelp set up and manage paid campaigns on Google Ads, Facebook, Instagram, and other platforms.Monitor ad performance, track ROI, and prepare reports for review.Analytics and ReportingCollect and analyze marketing data, such as campaign performance, website traffic, and social media engagement.Prepare weekly or monthly reports highlighting key insights and recommendations.Market ResearchConduct research on competitors, industry trends, and potential marketing opportunities.Provide suggestions to improve marketing strategies based on findings.Administrative SupportMaintain content calendars, campaign schedules, and digital asset libraries.Coordinate with designers, freelancers, or agencies for marketing projects.Job Type: Full-timeJob Type: Full-timeWork Location: On the road

Digital Marketing Specialist

Pure Prestige Hotel Management LLC

We are seeking a creative and detail-oriented Graphic Designer to join our marketing team in Abu Dhabi. The ideal candidate will have a passion for visual storytelling and the ability to translate real estate concepts into compelling visuals across digital and print platforms.Responsibilities:<ul><li>Develop engaging marketing materials including property brochures, social media posts, digital ads, and presentations.</li><li>Collaborate with the real estate marketing and sales teams to design visuals that align with project branding and target audience.</li><li>Create and maintain brand identity across all platforms.</li><li>Edit and enhance property photos, layouts, and infographics to highlight project features.</li><li>Work on multiple campaigns with quick turnaround times while maintaining design quality.</li></ul>Requirements:<ul><li>Minimum 2 years of professional experience in Abu Dhabi (mandatory).</li><li>Experience in the real estate industry is a strong plus.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere/After Effects preferred).</li><li>Strong sense of composition, typography, and color theory.</li><li>Understanding of real estate marketing trends in the UAE market.</li><li>Ability to manage multiple design projects and meet tight deadlines.</li></ul>Preferred Skills:<ul><li>Experience with video editing</li><li>Familiarity with Arabic-English bilingual layouts.</li><li>Basic knowledge of social media marketing and ad formatting.</li></ul>Job Type: Full-timePay: AED4,000.00 - AED6,000.00 per month

Graphic Designer

House of Elements Fragrances

We are House of Elements Fragrances, a premium fragrance brand based in Abu Dhabi. Our mission is to transform everyday spaces and experiences through beautifully crafted scents and perfumes.We&rsquo;re looking for a creative and results-driven Marketing Executive to join our growing team. This role is ideal for someone who thrives on bringing ideas to life, blending strategy with execution, and driving brand growth across digital, social, and offline platforms.Key ResponsibilitiesCampaign Strategy &amp; Execution<ul><li>Plan and manage 360&deg; marketing campaigns across digital and traditional platforms.</li><li>Execute social media campaigns (content, scheduling, ads, performance tracking).</li><li>Align all campaigns with brand goals, seasonal promotions, and product launches.</li></ul>Content &amp; Creative Coordination<ul><li>Collaborate with designers to create engaging ads, banners, signages, brochures, and packaging visuals.</li><li>Provide creative briefs, review revisions, and ensure brand consistency.</li><li>Coordinate with UGC creators, influencers, and photographers for campaign materials.</li></ul>Social Media Management<ul><li>Build and manage content calendars across all channels.</li><li>Write engaging captions, oversee visuals, and ensure a consistent brand voice.</li><li>Monitor engagement, respond to messages, and manage customer interaction.</li></ul>Advertising &amp; Paid Media<ul><li>Oversee digital ad campaigns on Meta, TikTok, and Google Ads.</li><li>Work with specialists to optimize targeting, budgets, and creatives.</li><li>Track ROI and recommend scaling strategies.</li></ul>Analytics &amp; Reporting<ul><li>Monitor KPIs (engagement, reach, CTR, conversions, sales uplift).</li><li>Prepare weekly/monthly performance reports.</li><li>Suggest improvements based on data insights.</li></ul>Market Research &amp; Brand Development<ul><li>Stay updated on industry trends, competitors, and consumer preferences.</li><li>Conduct market research for product launches and campaigns.</li><li>Propose innovative marketing ideas to strengthen brand awareness.</li></ul>Events &amp; Collaborations<ul><li>Support brand activations, trade shows, and workshops.</li><li>Manage influencer campaigns and PR activities.</li><li>Prepare press kits and coordinate media outreach.</li></ul>Administrative &amp; Team Support<ul><li>Manage budgets, vendors, and campaign timelines.</li><li>Coordinate smoothly across marketing, sales, and design teams.</li><li>Maintain a database of creatives and marketing assets.</li></ul>Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or Communications (or equivalent).</li><li>2&ndash;4 years&rsquo; experience in marketing (luxury, lifestyle, or FMCG preferred).</li><li>Strong knowledge of social media, paid ads, and marketing analytics.</li><li>Excellent communication, organization, and project management skills.</li><li>Creative mindset with attention to detail.</li><li>Proficiency in tools such as Meta Business Suite, Canva/Adobe Creative Cloud (basic level), Google Analytics, and email marketing platforms.</li><li>Ability to manage multiple projects under tight deadlines.</li></ul>Job Type: Full-timePay: AED4,000.00 - AED6,000.00 per monthAbility to commute/relocate:<ul><li>Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Are you open to being on camera and creating content with your face for social media?</li><li>What&rsquo;s the biggest KPI you focus on when measuring campaign success?</li><li>How do you align content with the customer journey?</li><li>What&rsquo;s your process for creating content calendars or campaign plans?</li><li>How do you identify and fix underperforming campaigns?</li><li>Have you worked with AI tools for content generation or optimization? If yes what tools?</li></ul>Experience:<ul><li>Content Creation: 4 years (Required)</li></ul>

Digital Marketing Executive

PYRAMIDS HEALTH

<div>Company Description 
Pyramids Health Services has been offering experienced home care services by specialized medical professionals in the UAE since 2012. PHS has been awarded with the highest level of accreditation in Long Term and Home Care by CARF (Commission on the Accreditation of Rehabilitation Facilities) International on 2017. Our wide range of services extend beyond basic home nursing to specialized physiotherapy and medical care in all situations providing short-term or long-term care in the home, depending on a person&rsquo;s needs. We are qualified to source and operate medical equipment approved from referring hospitals and customized for the home setting and deliver safe ad smooth transitions. 
Job Description 
Summary:
The Marketing Assistant will support the marketing and business development team in promoting the company&rsquo;s homecare services. The role involves assisting with marketing campaigns, social media activities, event coordination, and administrative tasks to enhance brand awareness and engagement within the UAE healthcare sector.
Key Responsibilities:<ul><li>
Assist in the execution of marketing campaigns, events, and outreach activities for homecare services.</li><li>
Coordinate with internal teams and external vendors for marketing materials and promotional items.</li><li>
Manage and update social media platforms, ensuring content is aligned with the company&rsquo;s brand guidelines.</li><li>
Support in preparing marketing reports, presentations, and documentation.</li><li>
Help monitor marketing budget and track campaign performance.</li><li>
Assist in content creation for digital channels (social media posts, newsletters, flyers, etc.).</li><li>
Maintain marketing and client databases, ensuring data accuracy.</li><li>
Participate in organizing awareness campaigns, community engagement events, and exhibitions.</li><li>
Support Business Development and HR teams in employer branding initiatives.</li><li>
Handle day-to-day administrative and coordination tasks within the marketing department.</li></ul> 

Qualifications 
Qualifications &amp; Skills:<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field.</li><li>
Fresh graduate or 1&ndash;2 years of relevant experience (healthcare or homecare experience is an advantage).</li><li>
Strong communication skills in English and Arabic.</li><li>
Proficient in MS Office (Word, Excel, PowerPoint) and social media platforms.</li><li>
Creative mindset with attention to detail and ability to multitask.</li><li>
Positive attitude, team player, and willingness to learn.</li></ul></div>

Marketing Assistant – UAE National

Explore 2463+ Head of digital social media ad in Abu Dhabi this October. Find roles across top companies and apply now to boost your career.