head of marketing analytics

Hewlett Packard Enterprise | HPE

<div>AI ML Master - Marketing Sciences and Analytics<p><br>
</p>This role has been designed as &lsquo;&rsquo;Onsite&rsquo; with an expectation that you will primarily work from an HPE office.<p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><b>
Who We Are:</b></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p>
Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today&rsquo;s complex world. Our culture thrives on finding new and better ways to accelerate what&rsquo;s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p></p><p><b>
Job Description:</b></p><p><br>
</p><p></p><div><div>Our <b>HPE marketing teams</b> are focused on making our brand easy to understand and easy to buy. We&rsquo;re devising data driven brand strategy, from architecture and naming, to why we exist, what we do, who we are and how we look, feel and sound. As a team, we are retaining and attracting new customers by accelerating our business strategy by making our brand stronger, more relevant, differentiated, and authentic. Join us redefine what&rsquo;s next for you.</div></div><p><b>
Job Family Definition:</b></p><p>
Develops and programs integrated software algorithms to structure, analyze and leverage structured and unstructured data in product and systems applications. Can work with large scale computing frameworks, data analysis systems, and modeling environments.<br>
<br>
Uses machine learning and statistical modeling techniques to improve product/system performance, data management, quality, and accuracy. Formulates descriptive, diagnostic, predictive and prescriptive insights/algorithms and translates technical specifications into code. Applies, optimizes and scales deep learning technologies and algorithms to give computers the capability to visualize, learn and respond to complex situations. Documents procedures for installation and maintenance, completes programming, performs testing and debugging, defines and monitors performance metrics.<br>
<br>
Contributes to the success of HPE by translating customer requirements and industry trends into AI/ML products, solutions, and systems improvement projects.</p><p></p><p><b>
Management Level Definition:</b></p><p>
Contributions have visible technical impact on a product or major subcomponent. Applies in-depth professional knowledge and innovative ideas to solve complex problems. Visible contributions improve time-to-market, achieve cost reductions, or satisfy current and future unmet customer needs. Recognized internal authority on key technology area applying innovative principles and ideas. Provides technical leadership for significant project/program work. Leads or participates in cross-functional initiatives and contributes to mentorship and knowledge sharing across the organization.</p><p></p><p><b>
What you'll do:
</b></p><p><b>Responsibilities:</b></p><ul><li>
Responsible for designing, developing, and deploying advanced machine learning models and algorithms. This includes selecting appropriate techniques, data pre-processing, feature engineering, model training, and evaluation.</li><li>
Stays up to date with the latest advancements in the field and leads research initiatives to explore novel approaches and technologies. This involves conducting experiments, evaluating new algorithms, and identifying opportunities for innovation.</li><li>
Responsible for designing the architecture of AI systems and ensuring scalability, performance, and reliability. This includes optimizing algorithms, leveraging distributed computing frameworks, and utilizing cloud services to enable efficient and effective AI solutions.</li><li>
Works closely with other teams, such as data scientists, software engineers, and product managers. You will collaborate to understand requirements, identify opportunities for AI integration, and provide technical guidance throughout the development process.</li><li>
Provides technical leadership and mentorship to junior engineers, guiding them in best practices for AI and machine learning. Review their work and provide feedback to help them grow and improve their skills.</li><li>
Oversees and guides multiple design review sessions across different projects, ensuring consistency in design choices and adherence to best practices. Act as a key mentor for the team.</li><li>
Partners with the engineering manager and team lead to establish long-term design and implementation strategies.</li><li>
Leads efforts to incorporate feedback loops and continuous improvement processes.</li><li>
Leads meetings, ensuring efficient progress tracking, issue resolution, and team coordination. Support the engineering manager in setting meeting agendas.</li><li>
Creates and delivers high-level presentations and reports to executive stakeholders, effectively communicating complex technical strategies and their impact on business goals.</li><li>
Applies and leverages data mining, data modeling, natural language processing, and machine learning to extract and analyze information from datasets</li><li>
May be involved in the design and development of solutions to complex applications problems, system administration issues, or network concerns, where applicable to the role.</li></ul><p></p><p><b>
What you need to bring:</b></p><p><b>
Education and Experience Required:</b></p><ul><li>
Master&rsquo;s degree in computer science, engineering, data science, machine learning, artificial intelligence, or closely related quantitative discipline.</li><li>
Typically, 10-15 years&rsquo; experience.</li></ul><p></p><p><b>
Knowledge and Skills:</b></p><ul><li>
Solid understanding of fundamental AI and machine learning concepts, including supervised and unsupervised learning, deep learning, reinforcement learning, natural language processing, computer vision, and statistical modeling.</li><li>
Proficient in implementing and deploying various machine learning algorithms, such as decision trees, random forests, support vector machines, and neural networks. Knowledge of popular machine learning frameworks and libraries like TensorFlow, PyTorch, or sci-kit is required.</li><li>
Expertise in deep learning techniques, architectures, and frameworks (e.g., convolutional neural networks (CNN), recurrent neural networks (RNN), generative adversarial networks (GAN), etc.) is highly valuable.</li><li>
Strong programming skills are necessary for implementing and deploying machine learning models. Proficiency in Python, Java, or C++ is required. Ability to write clean, efficient, and maintainable code and have knowledge of software engineering best practices.</li><li>
Be skilled in preparing and cleaning data for machine learning tasks, which include data wrangling, feature extraction, dimensionality reduction, handling missing values, and addressing data quality issues.</li><li>
A solid understanding of mathematical concepts, such as linear algebra, calculus, probability theory, and statistics, is crucial for effectively designing and evaluating machine learning models.</li><li>
Proficiency in data visualization tools and techniques to analyze and present insights gained from AI and machine learning models. Create meaningful visualizations and effectively communicate complex concepts to technical and non-technical stakeholders.</li><li>
Be skilled in fine-tuning and optimizing ML/DL and transformer-based models (classification, regression, clustering, sequence modeling, embeddings, BERT/GPT-style LLMs) including custom tokenizers and domain-specific architectures.</li><li>
Expertise in architecting and building end-to-end NLP/GenAI solutions&mdash;RAG pipelines, embedding models, vector databases, semantic search, summarization, conversational AI, and prompt-optimization workflows&mdash;using tools like LangChain, LlamaIndex or custom frameworks.</li><li>
Expertise in deploying and scaling AI/ML products on cloud platforms (AWS/Azure/GCP), integrate LLMs into production APIs.</li><li>
Familiarity in defining safety, evaluation, and monitoring processes for reliable GenAI operations.</li><li>
Familiarity with software engineering principles, version control systems (e.g., Git), testing methodologies, and agile development practices is valuable. This helps ensure the robustness, scalability, and maintainability of AI systems.</li><li>
Stay up to date with the latest advancements in the field, follow research papers, attend conferences, and contribute to the AI community. A passion for continuous learning and a drive for innovation are essential traits.</li><li>
Experience in leading research initiatives, publishing research papers, or contributing to open-source projects in AI.</li><li>
Experience in guiding and mentoring other engineers.</li><li>
Strong communication skills are necessary to collaborate with cross-functional teams effectively, explain complex AI concepts to non-technical stakeholders, and provide technical leadership and mentorship to junior engineers.</li></ul><p></p><div><div><div><div><div><div><div><p><b>
Additional Skills:</b></p></div></div></div></div></div></div></div>
Artificial Intelligence Technologies, Cross Domain Knowledge, Data Engineering, Data Science, Design Thinking, Development Fundamentals, Full Stack Development, IT Performance, Machine Learning Operations, Scalability Testing, Security-First Mindset<p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><b>
What We Can Offer You:</b></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p><b>
Health &amp; Wellbeing</b></p><p>
We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.</p><p></p><p><b>
Personal &amp; Professional Development</b></p><p>
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have &mdash; whether you want to become a knowledge expert in your field or apply your skills to another division.</p><p></p><p><b>
Unconditional Inclusion</b></p><p>
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.</p><p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p><b>
Let's Stay Connected:</b></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p>
Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.
</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p></p>#india
#marketing<p></p><p><b>
Job:</b></p>
Engineering<p><b>
Job Level:</b></p>
TCP_05<p><br>
</p><p></p><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p>HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><p><b>
Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.</b></p><p><br>
</p><p>HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.</p><p><br>
</p><p><b>No Fees Notice &amp; Recruitment Fraud Disclaimer</b></p><p></p><p><i><br>
It has come to HPE&rsquo;s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.</i></p><p></p><p><i><br>
Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment </i><i>agencies/vendors </i><b><i>will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. </i></b><i>The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.</i></p></div>

AI ML Master - Marketing Sciences and Analytics

Kuber financial services pvt ltd

<p><b>Job Title: Marketing Head &ndash; Real Estate</b></p><p><b>Location:</b> Zirakpur<br/><b>Experience:</b> Senior-level experience in real estate marketing</p><p><b>Job Description:</b><br/>We are hiring a Marketing Head to lead and execute end-to-end marketing strategies for real estate projects. The role involves brand building, lead generation, campaign planning, and driving sales through digital and offline channels.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and implement marketing strategies for residential/commercial projects</li><li>Plan and execute digital marketing campaigns (Google, Meta, portals, social media)</li><li>Manage branding, creatives, site branding, and promotional activities</li><li>Generate and optimize leads in coordination with the sales team</li><li>Handle marketing budgets, vendors, and agencies</li><li>Analyze campaign performance, ROI, and market trends</li><li>Support project launches, events, and channel partner engagement</li></ul><p><b>Requirements:</b></p><ul><li>Proven experience as Marketing Head / Senior Marketing Manager in real estate</li><li>Strong knowledge of digital marketing, lead funnels, and branding</li><li>Experience with property portals, CRM, and analytics tools</li><li>Excellent leadership, planning, and communication skills</li><li>Strategic mindset with execution capability</li></ul><p>Job Types: Full-time, Permanent</p><p>Pay: ₹150,000.00 - ₹175,000.00 per month</p><p>Benefits:</p><ul><li>Provident Fund</li></ul><p>Work Location: In person</p>

Marketing Head - Real Estate

Confidential Careers

<div>
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  Support the planning and manage the execution of all marketing plans, digital channels and brand
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  management in cooperation with relevant marketing and creative agencies in line with defined
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  objectives, standards and brand and marketing guidelines in liaison with Abu Dhabi.
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  <strong>
   Digital Marketing Strategy :
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   Support the Section Head with the development of the marketing strategy.
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   Lead the strategy development and successful execution of best in class digital design, content production and data management with a deep focus on analytics and customer experience.
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   Design and implement social media strategy to align with organisation strategic objectives.
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   Develop and manage the website from start to end.
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   Monitor and review on current benchmark trends and audience preferences.
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   Manage and improve online content, considering SEO and Google Analytics.
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   Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and
  </li>
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  news).
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  <li>
   Collaborate with the wider department team to ensure brand consistency.
  </li>
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   Manage the website agency to ensure a high level of service.
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   Support the Section Head with the content strategy and disseminate content across the digital channels.
  </li>
  <li>
   Plan and Implement new features to develop brand awareness, like promotions and competitions.
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   Stay up-to-date with current technologies and trends, website design tools and applications.
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  <strong>
   Shared Activity
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   Carry out any other duties and responsibilities related to the role at the request of the direct
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   manager.
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   Follow all relevant departmental policies, processes, standard operating procedures, and
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   instructions so that work is carried out in a controlled and consistent manner.
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   Demonstrate compliance to organization&rsquo;s values and ethics at all times to support the
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   establishment of a value drive culture within the organization.
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   Contribute to the identification of opportunities for continuous improvement and
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   sustainability of systems, processes and practices considering global standards, productivity
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   improvement and cost reduction.
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</div>


Marketing Specialist

Nasra Public School

<p>The Position:</p><p>The Marketing &amp; Social Media Executive is a Head Office&ndash;based position responsible for strengthening the brand presence and digital communication of Nasra Public School (NPS) through strategic marketing, branding, and stakeholder engagement. The role focuses on showcasing academic initiatives, student achievements, and campus events across various media platforms.</p><p>It also involves regular campus visits to capture activities for promotional use and to support the Academic Coordinator in ensuring effective coordination and communication between campuses and the Head Office.</p><p>Specific Responsibilities:</p><p>Marketing &amp; Social Media</p><p>&middot; Develop and implement a digital marketing and social media strategy aligned with NPS&rsquo;s campus-wise needs analysis.</p><p>&middot; Manage official social media platforms and ensure timely, engaging, and professional content.</p><p>&middot; Visit campuses to capture academic and extracurricular activities and events (photography, videography, content creation).</p><p>&middot; Design marketing materials (flyers, newsletters, brochures, event highlights) in line with NPS branding guidelines.</p><p>&middot; Update and maintain the school website with accurate and current information.</p><p>&middot; Monitor online engagement and respond professionally to comments, inquiries, and feedback.</p><p>&middot; Track performance analytics and prepare periodic progress reports.</p><p>&middot; Collaborate with campuses to gather stories, achievements, and highlights.</p><p>&middot; Support admissions campaigns, outreach initiatives, and event promotions.</p><p>Academic Coordination Support</p><p>&middot; Support in updating the syllabus and academic data on the school software.</p><p>&middot; Assist in assigning exams to students through the academic management system.</p><p>&middot; Coordinate and support the organization of teacher workshops, training sessions, and academic programs.</p><p>Serve as a communication link between the Head Office and campuses to ensure timely updates and effective coordination.</p><p>Job Type: Full-time</p><p>Pay: Rs70,000.00 - Rs80,000.00 per month</p><p>Work Location: In person</p>

Marketing & Social Media Executive

NZ Seasonal Wear Pvt. Ltd

<p><b>Job Title: Digital Marketing Head</b></p><p>Location: Thane (On-site)</p><p>Experience Required: Minimum 5 Years</p><p>Industry Preference: D2C / E-commerce / Fashion / Consumer Brands</p><p>About the Role</p><p>We are looking for a highly skilled Digital Marketing Head who has successfully scaled a D2C brand and can lead end-to-end digital growth for Zeel Climate Clothing. This role requires a strategic thinker with strong execution capabilities across awareness, performance marketing, brand building, retention, and CRO.</p><p>You will own the digital P&amp;L and drive revenue, ROAS, customer acquisition, brand visibility, and retention across all paid, owned, and channels.</p><p><b>Key Responsibilities</b></p><p>1. Growth &amp; Performance Marketing</p><p>Plan and execute ROI-driven campaigns across Meta, Google, YouTube, Influencers, Affiliates, etc.</p><p>Scale budgets with a focus on ROAS, CAC efficiency, and profitable growth.</p><p>Build full-funnel strategies across Paid &rarr; Organic &rarr; Retention.</p><p>2. Awareness &amp; Brand Marketing</p><p>Build high-impact awareness campaigns across social media, influencer partnerships, YouTube, and content marketing.</p><p>Drive top-of-funnel visibility for the brand across all climate-wear categories (Rainwear, Winterwear, Summerwear).</p><p>Create a strong digital presence using storytelling, brand films, lifestyle shoots, and awareness-led communication.</p><p>Develop and execute integrated brand campaigns for new launches and seasonal peaks.</p><p>3. D2C Website Growth</p><p>Own performance for zeelretail.com (Shopify) &mdash;traffic, conversion, AOV, CTR, and CRO.</p><p>4. Brand &amp; Content Strategy</p><p>Plan and execute content calendars, photoshoots, reels, UGC assets, and creative assets for all channels.</p><p>Ensure brand consistency across paid ads, social media, marketplace content, emailers, and website creatives.</p><p>5. Retention &amp; CRM</p><p>Build automated flows using Klaviyo / Mailchimp / WhatsApp automation.</p><p>Improve repeat rate, LTV, and customer experience through lifecycle communication.</p><p>6. Analytics &amp; Insights</p><p>Monitor KPIs daily/weekly/monthly across all channels.</p><p>Expertise in GA4, Shopify Analytics, Ads Manager, and campaign reporting.</p><p>Provide insights-driven recommendations for continuous improvement.</p><p>7. Team &amp; Budget Leadership</p><p>Lead and mentor the digital marketing team.</p><p>Manage monthly budgets across awareness, performance, influencers, SEO, and CRM.</p><p>Work closely with founders and e-commerce head for quarterly and annual planning.</p><p>Required Skills &amp; Experience</p><p>Minimum 5 years in digital marketing, with proven success in scaling a D2C brand.</p><p>Strong experience in awareness marketing, performance marketing, SEO, CRM, and influencer marketing.</p><p>Ability to build integrated campaigns across TOFU, MOFU &amp; BOFU.</p><p>Strong analytical skills and data-backed decision making.</p><p>Hands-on experience with Shopify, Meta Ads, Google Ads, and automation tools.</p><p>Leadership qualities with ownership and execution discipline.</p><p>What We Offer</p><p>End-to-end ownership of digital growth for a fast-growing climate clothing brand.</p><p>Opportunity to scale multiple categories with high seasonal demand cycles.</p><p>Creative freedom and a collaborative team environment.</p><p>Job Types: Full-time, Permanent</p><p>Pay: ₹2,000,000.00 - ₹4,500,000.00 per year</p><p>Benefits:</p><ul><li>Health insurance</li><li>Paid sick time</li><li>Provident Fund</li></ul><p>Work Location: In person</p>

Digital Marketing Head

Eathai restaurant

<p>Job Title: Marketing Manager</p><p>Reports to: CEO / Operations Manager</p><p>Department: Marketing</p><p>Location: Head Office (with branch visits when needed)</p><p>Job Purpose</p><p>The Marketing Manager is responsible for building brand awareness, increasing customer traffic, and driving sales across all outlets and concepts. They will design and implement marketing strategies, manage social media and digital presence, coordinate campaigns, and analyze performance to ensure ROI.</p><p>Key Responsibilities</p><p>Brand &amp; Strategy</p><ul><li>Develop and execute marketing plans</li><li>Maintain brand consistency across all platforms (English &amp; Arabic).</li><li>Identify growth opportunities in new markets.</li></ul><p>Digital &amp; Social Media</p><ul><li>Manage content strategy for Instagram, TikTok, Facebook, and other platforms.</li><li>Coordinate photography, videography, and influencer campaigns.</li><li>Monitor engagement, respond to comments, and build community.</li></ul><p>Campaigns &amp; Promotions</p><ul><li>Plan and execute promotions, seasonal offers, and events.</li><li>Collaborate with Operations Manager and Head Chef on new product launches.</li><li>Track and report campaign results.</li></ul><p>Market Research &amp; Analytics</p><ul><li>Analyze competitors and industry trends.</li><li>Monitor sales data and link it with marketing performance.</li><li>Provide monthly reports on ROI, customer acquisition, and engagement metrics.</li></ul><p>Team &amp; Collaboration</p><ul><li>Supervise marketing officers/assistants.</li><li>Work closely with Operations, HR, and Accounting teams.</li><li>Coordinate with external agencies when required.</li></ul><p>Interested candidates please share CV to Hr@eathaibh.com mentioning job title &quot; Marketing Manager&quot;</p><p>Job Type: Full-time</p>

Marketing Manager

ABP EMPOWER

<div><div>Job openings for Performance Marketer in Chandigarh</div>
<p>Home <b>&rsaquo;</b>Current Opening <b>&rsaquo;</b> Job openings for Performance Marketer in Chandigarh</p>
<div><div><div><div><b>Opening For Performance Marketing Head</b></div>
<p><b>Chandigarh</b></p><br>
 </div></div><p></p><div><div>RSS Feed<br>
</div></div><br>
<div>Urgent opening for Head Performance Marketing &amp; Branding in FMCG Company @ Chandigarh<br>
Required Qualifications &amp; Experience<br>
<ul><li>MBA / PGDM in Marketing / Digital / Strategy (preferred)</li><li>10&ndash;15+ years of experience in Performance Marketing &amp; Brand Leadership</li><li>Experience in FMCG / Food / D2C / Manufacturing / Export-oriented businesses preferred</li><li>Strong exposure to India + International markets</li><li>Proven track record of scaling brands with measurable ROI</li></ul>
Key Skills &amp; Competencies<br>
<ul><li>Performance Marketing (Google, Meta, Marketplaces)</li><li>Brand Strategy &amp; Storytelling</li><li>Data Analytics &amp; Decision Making</li><li>Leadership &amp; Cross-functional Collaboration</li><li>Budgeting &amp; Financial Acumen</li><li>Creativity + Commercial Mindset</li><li>High ownership and execution discipline</li></ul>
The Head &ndash; Performance Marketing &amp; Branding will own end-to-end brand building, digital performance, and growth marketing strategy to drive revenue, market share, brand recall, and ROI-led campaigns across domestic and international markets.<br>
The role balances brand storytelling + data-driven performance to scale business growth sustainably.<br>
Key Responsibilities<br>
1. Performance Marketing &amp; Growth<br>
<ul><li>Own and optimize paid media performance across Google Ads, Meta, LinkedIn, marketplaces, and emerging platforms</li><li>Drive ROI-focused acquisition strategies (CPL, CAC, ROAS, LTV)</li><li>Design and execute growth funnels (awareness conversion retention)</li><li>Manage monthly, quarterly, and annual performance targets aligned with revenue goals</li><li>Lead A/B testing, audience segmentation, retargeting, and attribution models</li></ul>
2. Brand Strategy &amp; Positioning<br>
<ul><li>Define and own the brand vision, tone, and narrative across all touchpoints</li><li>Ensure consistent brand identity across packaging, digital, offline, PR, and internal communications</li><li>Build long-term brand equity while supporting short-term performance goals</li><li>Lead brand launches, rebranding initiatives, and campaign storytelling</li></ul>
3. Campaign Planning &amp; Execution<br>
<ul><li>Plan and execute integrated marketing campaigns (Digital + ATL + BTL)</li><li>Collaborate with Sales, NPD, E-commerce, Export &amp; Corporate teams</li><li>Oversee creative strategy for ads, videos, influencers, content, and collaterals</li><li>Manage product launches, festive campaigns, trade marketing &amp; exhibitions</li></ul>
4. Analytics, Reporting &amp; Insights<br>
<ul><li>Own marketing dashboards, KPI scorecards, and growth reports</li><li>Translate data into actionable insights for leadership decision-making</li><li>Monitor market trends, competitor benchmarking, and consumer behavior</li><li>Present monthly performance reviews to Leadership / MD / Board</li></ul>
5. Team Leadership &amp; Agency Management<br>
<ul><li>Build and lead high-performance internal teams (Performance, Content, Design, Branding)</li><li>Manage external agencies, influencers, creative partners, and vendors</li><li>Coach team members on execution excellence and strategic thinking</li><li>Set KRAs, review performance, and drive accountability culture</li></ul>
6. Budget &amp; ROI Ownership<br>
<ul><li>Own and optimize annual marketing budgets</li><li>Ensure cost efficiency, ROI maximization, and spend transparency</li><li>Balance brand investment vs performance output</li></ul>
Key KPIs<br>
<ul><li>ROAS / CAC / CPL</li><li>Revenue &amp; Lead Growth</li><li>Brand Recall &amp; Engagement Metrics</li><li>Conversion Rate Optimization</li><li>Market Share Growth</li><li>Campaign Effectiveness Score</li><li>Team Performance &amp; Delivery Timelines</li></ul></div>
<div><div><div><div>Experience</div> <div>10 - 15 Years</div>
</div><br>
<div><div>Salary</div> <div>20 Lac To 25 Lac P.A.</div>
</div><br>
<div><div>Industry</div> <div>Other</div>
</div><br>
<div><div>Qualification</div> <div>M.B.A/PGDM</div>
</div><br>
<div><div>Key Skills</div> <div><p>Performance Marketing</p> <p>Branding</p> <p>Brand Management</p> <p>Promotional Campaigns</p> <p>Technology Leadership</p> <p>Brand Leadership</p> <p>International Markets</p> <p>Google</p> <p>Meta</p> <p>Marketplace</p> <p>Engagement Metrics</p> <p>Conent</p> <p>Google Ads</p> <p>Paid Media</p></div></div></div></div></div></div><p></p>

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