head of marketing analytics

CRYPTO.com

<div><div>We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.</div>
<h3 class="jobSectionHeader">Responsibilities</h3><div> 
Leadership &amp; Strategy</div><ul><li>
Define and own the marketing intelligence roadmap.</li><li>
Build and lead a high-performing team of analysts, engineers, and data scientists.</li><li>
Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li></ul><div></div><div> 
Measurement &amp; Modelling</div><ul><li>
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li><li>
Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li><li>
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li></ul><div></div><div> 
AI, GenAI &amp; Automation</div><ul><li>
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li></ul><div>
Introduce Generative AI (GenAI) solutions for:</div><ul><li>
Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;).</li><li>
Dynamic customer journey clustering to identify emerging cohorts.</li><li>
Generating personalized marketing narratives and creative testing at scale.</li><li>
Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li></ul><div></div><div> 
Data Infrastructure &amp; Governance</div><ul><li>
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
</li><li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li></ul><div></div><div> 
Reporting &amp; Insights</div><ul><li>
Develop and maintain high-impact dashboards in Tableau.</li><li>
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li><li>
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li></ul><h3 class="jobSectionHeader">
Requirements</h3><ul><li>
Proven operational track record in analytics and data science, with extensive experience in marketing measurement.</li><li>
Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics</li><li>
Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau</li><li>
Strong background in data governance, compliance, and privacy frameworks.</li><li>
Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.</li><li>
Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.</li></ul><div></div> 
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.</div>

Head of Growth Analytics

Crypto.com

<div>
 
 
 We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
 
 
 
 
 
 
 
 Responsibilities
 
 <li>
 
 
 </li>
 
 Leadership &amp; Strategy
 
 <ul>
 <li>
 Define and own the marketing intelligence roadmap
 </li>
 <li>
 Build and lead a high-performing team of analysts, engineers, and data scientists
 </li>
 <li>
 Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
 
 
 </li>
 </ul>
 
 Measurement &amp; Modelling
 
 <ul>
 <li>
 Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
 </li>
 <li>
 Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
 </li>
 <li>
 Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy
 
 
 </li>
 </ul>
 
 AI, GenAI &amp; Automation
 
 <ul>
 <li>
 Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
 
 </li>
 </ul>
 Introduce Generative AI (GenAI) solutions for:
 <ul>
 <li>
 Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;)
 </li>
 <li>
 Dynamic customer journey clustering to identify emerging cohorts
 </li>
 <li>
 Generating personalized marketing narratives and creative testing at scale
 </li>
 <li>
 Build a culture of automation where insights flow seamlessly into marketing strategy and execution
 
 
 </li>
 </ul>
 
 Data Infrastructure &amp; Governance
 
 <ul>
 <li>
 Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
 </li>
 <li>
 Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
 
 
 </li>
 </ul>
 
 Reporting &amp; Insights
 
 <ul>
 <li>
 Develop and maintain high-impact dashboards in Tableau
 </li>
 <li>
 Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
 </li>
 <li>
 Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity
 
 </li>
 </ul>
 
 
 
 
 Requirements
 
 <ul>
 <li>
 Proven operational track record in analytics and data science, with extensive experience in marketing measurement
 </li>
 <li>
 Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
 </li>
 <li>
 Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau
 </li>
 <li>
 Strong background in data governance, compliance, and privacy frameworks
 </li>
 <li>
 Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
 </li>
 <li>
 Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred
 
 
 </li>
 </ul>
 
 
 
 
 
 
 We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
 
</div>

IndusInd Bank

<div>
 
 
 About the Role:
 
 
 
 
 
 
 The Growth Marketing Head will lead the bank&rsquo;s Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO &amp; Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She/He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.
 
 
 
 
 
 This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.
 
 
 
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 
 
 
 Growth Strategy &amp; Leadership
 
 
 
 
 
 <ul>
 <li>
 Develop and execute bank&rsquo;s growth marketing strategy aligned with the bank&rsquo;s overall business goals.
 </li>
 <li>
 Identify, prioritize and optimize customer acquisition and retention channels.
 </li>
 <li>
 Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies
 </li>
 <li>
 Own the growth marketing budget- Optimize ROI across campaigns and initiatives
 </li>
 <li>
 Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy
 </li>
 </ul>
 
 
 
 
 
 Customer Acquisition and Activation
 
 
 <ul>
 <li>
 Drive digital acquisition, activation, retention and monitor competition.
 </li>
 <li>
 Lead Performance marketing efforts across paid, organic and referral channels (eg Google Ads, Meta, LinkedIn, SEO, GEO, ASO and Affiliates)
 </li>
 <li>
 Develop segmented acquisition campaigns for different customer personas to create and maintain high levels of customer interaction
 </li>
 <li>
 Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics
 </li>
 <li>
 Optimize lead scoring, CRM workflows and automation systems for conversion efficiency.
 </li>
 <li>
 Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required
 </li>
 </ul>
 
 
 
 
 
 Retention and Engagement
 
 
 <ul>
 <li>
 Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities
 </li>
 <li>
 Design and execute personalized lifecycle programs (email, push notifications, in-app communication) to increase engagement.
 </li>
 <li>
 Define and manage key business events for campaign targeting and retargeting.
 </li>
 <li>
 Track campaign wise conversions across segments &amp; campaigns modes (campaign analysis, AB testing, funnel optimization)
 </li>
 <li>
 Develop loyalty and referral programs
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education, Work Experience, Key Skill Set Requirements:
 
 
 
 
 
 <ul>
 <li>
 MBA from a Tier 1 / Tier 2 Business School
 </li>
 <li>
 14-18 years of proven experience in growth marketing, digital marketing or performance marketing with significant focus on financial services, fintech or consumer tech
 </li>
 <li>
 Demonstrable experience in designing and implementing successful digital marketing campaigns
 </li>
 <li>
 Strong analytical and data driven decision making skills; proficiency with performance analytics and attribution.
 </li>
 <li>
 Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software
 </li>
 <li>
 Strong leadership, communication and stakeholder management skills.
 </li>
 </ul>
 
 
</div>

Head – Growth Marketing

Property Finder Group

Role Summary: Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments
Key Responsibilities:
Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.
Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.
Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.
Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.
Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.
Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.

Lead, Marketing Analytics

Property Finder

<div>
 Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region&rsquo;s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.
 
 
 Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.
 
 
 
 Overview:
 
 
 
 Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Marketing Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Marketing team of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Partner with B2B Marketing, Commercial, and Unpaid Media teams (Social, Content, PR) to identify opportunities for marketing improvement and new promotional strategies.
 </li>
 <li>
 Develop and enhance multi-touch attribution models (e.g., first touch, last touch) for leads from multiple sources.
 </li>
 <li>
 Run detailed analyses to measure marketing efficiency, ROI, and campaign performance, identifying actionable improvement areas.
 </li>
 <li>
 Create compelling presentations for senior audiences, presenting data-driven insights with clear storylines.
 </li>
 <li>
 Collaborate across marketing, sales, and product teams to align strategies and drive business impact.
 </li>
 <li>
 Take end-to-end ownership of workstreams to deliver business insights and support strategic initiatives.
 
 
 </li>
 </ul>
 
 Desired Qualifications
 
 
 
 <ul>
 <li>
 3+ years&rsquo; experience in Business Analytics within a tech company or top-tier consulting firm.
 </li>
 <li>
 Strong proficiency in SQL and data visualization tools (Tableau or similar).
 </li>
 <li>
 Hands-on experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and platforms like Salesforce or BigQuery.
 </li>
 <li>
 Solid problem-solving and analytical skills, with the ability to structure ambiguous problems into clear, actionable insights.
 </li>
 <li>
 Clear and fluent communication skills in English, with proven ability to influence and drive consensus across teams.
 
 
 </li>
 </ul>
 
 Our promise to talent
 
 
 
 At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.
 
 
 
 Property Finder Guiding Principles
 
 
 
 <ul>
 <li>
 Think Future First
 </li>
 <li>
 Data Beats Opinions, Speed Beats Perfection
 </li>
 <li>
 Optimise for Impact
 </li>
 <li>
 No Ostriches Allowed
 </li>
 <li>
 Our People, Our Power
 </li>
 <li>
 The Biggest Risk is Taking no Risk at All
 
 
 </li>
 </ul>
 
 Find us at:
 
 
 
 Twitter
 
 
 Facebook
 
 
 Instagram
 
 
 Linkedin
 
 
 Glassdoor
</div>

Associate, Marketing Analytics

Moniepoint

<div>Who we are

Moniepoint is Africa's all-in-one financial ecosystem, empowering businesses and their customers with seamless payment, banking, credit, and management tools. In 2023, we processed $182 billion and are Nigeria's largest merchant acquirer.

About the role

We're looking for a strategic and hands-on Head of Data Science (Marketing) to lead our data initiatives in a high-growth environment. This role is pivotal in driving our data strategy, fostering a data-driven culture, and ensuring the robust infrastructure and insights necessary for our continued success as a leading African fintech.

You'll collaborate with our amazing Marketing team and lead a dedicated data team to help execute our marketing strategy. You'll be responsible for building and improving our current capabilities while shaping the future roadmap. We're looking for a hands-on and data-driven strategic leader who can bring fresh thinking and inspire both the team and our customers.

Your day-to-day
<ul>
<li>Strategic Leadership: Be a key leader in building a discipline of exceptional data scientists and analysts. Develop and execute a comprehensive data strategy - design what world class looks like</li>
<li>Team Building &amp; Management: Hire, develop, and retain a high performing team of data professionals</li>
<li>Experimentation: Champion and drive a culture of rigorous experimentation, including A/B testing, to inform product development and business decisions.</li>
<li>Data Pipeline Ownership: Oversee the end-to-end ownership, design, development, and maintenance of scalable and reliable data pipelines.</li>
<li>Data Insights &amp; Analytics - including model development and productionisation: Drive the generation of actionable insights from data to support various business functions, including product, marketing, risk, and operations. How can we build Marketing Mix Models for better channel attribution modeling? What is our actual channel per channel mCAC? Which customer segments are more/less engaged? What are our customers' share of wallet - how can we use this?</li>
<li>Stakeholder Collaboration: Liaise with marketing, product, and engineering managers to ensure we collect the right data for meaningful business insights. Bring data leadership and rigour to our approach to product development. Build a strategic understanding of the business and structure complex projects to bring them to life.</li>
</ul>
We would love to hear from you if
<ul>
<li>What we're doing here at Moniepoint excites you!</li>
<li>You have proven experience (typically 8+ years overall and +4 years in management / in data leadership roles), with a strong focus on strategy, execution, and team management. You love coaching and make everyone better around</li>
<li>you.</li>
<li>You've expertise in experimentation methodologies and A/B testing frameworks (multivariate, geo-holdouts, etc, variance reduction techniques)</li>
<li>You can create data pipelines (including designing/architecting them - ETL/ELT) - especially using cloud platforms (we use Clickhouse and Bigquery here)</li>
<li>You're confident with data Science tools languages (Python and SQL). You know when to pick the right tool, and can help others do the same</li>
<li>Strong analytical, problem-solving, and communication skills - you can describe the problem, solve it, and relay it back to a wide array of audiences</li>
<li>You love working in marketing and using advertising data from platforms such as Facebook</li></ul> 


What Moniepoint Can Offer You
<ul>
<li>The opportunity to drive financial inclusion and shape the future of the African financial ecosystem</li>
<li>The chance to work on innovative and impactful projects</li>
<li>A dynamic, diverse, and collaborative environment where every team member's voice is recognized and valued</li>
<li>Flexible work arrangements</li>
<li>Continuous learning and career growth opportunities</li>
<li>Competitive salary, individual performance bonuses, and firmwide performance bonus</li>
<li>Company covered health insurance plans</li>
<li>Pension plans</li>
</ul>
What to expect in the hiring process
<ul>
<li>A preliminary phone call with one of our recruiters</li>
<li>A general interview with the Senior Manager of Marketing Strategy</li>
<li>Take-home task (marketing modelling case study)</li>
<li>A behavioural and technical interview with the head of data science and marketing</li>
</ul>
Moniepoint is an equal-opportunity employer. We believe diversity makes us stronger and are committed to creating an inclusive environment for all employees and candidates.</div>

Head of Data Science (Marketing)

Writesonic

<div><h3 class="jobSectionHeader">About the Role</h3>
We're looking for a Head of Growth Marketing who can make Generative Engine Optimization (GEO) as essential as SEO in every boardroom. You'll own both enterprise pipeline generation and market education, turning our category-defining product into the movement that reshapes how companies think about AI search visibility.
This isn't a traditional marketing role. You'll build revenue systems that compound while simultaneously making noise in the market. We need someone who can bring in enterprise deals worth $50K+ while also shipping viral LinkedIn posts about AI search optimization.<h3 class="jobSectionHeader">
What You'll Do</h3>
Drive Enterprise Revenue (70%)<ul>
<li>
Own pipeline generation across mid-market and enterprise segments ($25K-$100K ACVs)</li>
<li>Build and optimize ABM programs targeting Fortune 500 decision-makers</li>
<li>Create sales enablement materials that help AEs articulate GEO's ROI</li>
<li>Design and execute account-based campaigns for strategic accounts</li>
<li>Scale paid ads across Google, LinkedIn with positive ROI</li>
</ul>
Create Category Awareness (30%)<ul>
<li>
Make Writesonic synonymous with AI search optimization through thought leadership</li>
<li>Host weekly webinars with industry leaders on AI search trends</li>
<li>Build presence in SEO/CMO communities and industry events</li>
<li>Ship daily experiments in public, sharing wins and failures</li>
<li>Host weekly webinars with industry leaders</li>
</ul>
Build Growth Infrastructure<ul>
<li>
Implement attribution systems that track AI-driven conversions</li>
<li>Design automated nurture sequences for PLG and SLG motions</li>
<li>Create dashboards that measure visibility across ChatGPT, Claude, and Perplexity</li>
<li>Build repeatable playbooks for both self-serve and enterprise acquisition</li>
</ul>
Requirements<h3 class="jobSectionHeader">
What We're Looking For</h3>
Must-Have Experience<ul>
<li>
Scaled a B2B SaaS company from $5M to $20M+ ARR</li>
<li>Proven track record generating enterprise pipeline ($20K+ ACVs)</li>
<li>Built marketing function at Series A/B company</li>
<li>Active LinkedIn presence with 10K+ followers and regular engagement</li>
<li>Hands-on experience with marketing automation, CRM, and analytics tools</li>
<li>Existing network of top CMOs and marketing leaders</li>
<li>Built and optimized paid campaigns ($100K+ monthly spend)</li>
</ul>
Technical Skills<ul>
<li>
Can build basic automations and use AI</li>
<li>Understanding of SEO/SEM and how it translates to AI search</li>
<li>Ability to run paid campaigns across LinkedIn, Google, and emerging channels</li>
</ul>
Builder Mentality<ul>
<li>
Ships experiments weekly, not quarterly</li>
<li>Shows actual things you've built, not just managed</li>
<li>Comfortable creating content, running webinars, and speaking at events</li>
<li>Can execute while building a team simultaneously</li>
</ul><h3 class="jobSectionHeader">Why This Role Matters</h3>
You're not joining to optimize existing funnels. You're here to define how every company approaches AI search visibility for the next decade. We have 200M conversations of proprietary data, proven enterprise traction, and an 18-month window before big tech catches up.
This is a career-defining opportunity to own the creation of a category that will be as fundamental as SEO.</div>

Head of Growth Marketing

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