head of marketing analytics

<br>An exciting opportunity has come up for a head of marketing / commercial to join an exciting financial office in Dubai!<br>This is a unique opportunity to join a growing business, who are looking for someone with ecommerce experience to lead their marketing and growth initiatives.<br>The role:<br>Own the commercial growth and its execution, overseeing paid and brand marketing, SEO, partnerships etc<br>Propose plan and launch coordinated campaigns to grow revenue<br>Own full tracking and analytics framework<br>Oversee end to end customer acquisition funnels<br>Set up commercial frameworks<br>The candidate:<br>Previous experience with ecommerce platforms<br>Previous track record of growing the marketing initiatives<br>Able to relocate to Dubai<br>This is a great opportunity to join a unique business, in its Dubai office. There is a competitive salary of up to 50k AED, plus relocation over. You will also be eligible for bonuses and performance incentives.<br>• Apply<br>• Bookmark job<br>

Head of Marketing & Growth

Crypto.com

<div>
 <p>
  <span>
   We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance.  You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
  </span>
 </p>
 <p>
  <p>
   <br/>
  </p>
  <strong>
   Responsibilities
  </strong>
  <li>
   <br/>
   <br/>
  </li>
  <strong>
   Leadership &amp; Strategy
  </strong>
  <ul>
   <li>
    Define and own the marketing intelligence roadmap
   </li>
   <li>
    Build and lead a high-performing team of analysts, engineers, and data scientists
   </li>
   <li>
    Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
    <br/>
    <br/>
   </li>
  </ul>
  <strong>
   Measurement &amp; Modelling
  </strong>
  <ul>
   <li>
    Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
   </li>
   <li>
    Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
   </li>
   <li>
    Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy
    <br/>
    <br/>
   </li>
  </ul>
  <strong>
   AI, GenAI &amp; Automation
  </strong>
  <ul>
   <li>
    Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
    <br/>
   </li>
  </ul>
  Introduce Generative AI (GenAI) solutions for:
  <ul>
   <li>
    Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;)
   </li>
   <li>
    Dynamic customer journey clustering to identify emerging cohorts
   </li>
   <li>
    Generating personalized marketing narratives and creative testing at scale
   </li>
   <li>
    Build a culture of automation where insights flow seamlessly into marketing strategy and execution
    <br/>
    <br/>
   </li>
  </ul>
  <strong>
   Data Infrastructure &amp; Governance
  </strong>
  <ul>
   <li>
    Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
   </li>
   <li>
    Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
    <br/>
    <br/>
   </li>
  </ul>
  <strong>
   Reporting &amp; Insights
  </strong>
  <ul>
   <li>
    Develop and maintain high-impact dashboards in Tableau
   </li>
   <li>
    Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
   </li>
   <li>
    Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity
    <br/>
   </li>
  </ul>
  <p>
   <br/>
  </p>
  <strong>
   Requirements
  </strong>
  <ul>
   <li>
    Proven operational track record in analytics and data science, with extensive experience in marketing measurement
   </li>
   <li>
    Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
   </li>
   <li>
    Generative AI solutions for insights automation and customer growth strategies.  AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau
   </li>
   <li>
    Strong background in data governance, compliance, and privacy frameworks
   </li>
   <li>
    Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
   </li>
   <li>
    Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred
    <br/>
    <br/>
   </li>
  </ul>
 </p>
 <p>
  <br/>
 </p>
</div>


Head of Growth Analytics

CRYPTO.com

<div><div>We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><div><b><br>
Leadership &amp; Strategy</b></div><ul><li>
Define and own the marketing intelligence roadmap.</li><li>
Build and lead a high-performing team of analysts, engineers, and data scientists.</li><li>
Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li></ul><div></div><div><b><br>
Measurement &amp; Modelling</b></div><ul><li>
Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li><li>
Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li><li>
Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li></ul><div></div><div><b><br>
AI, GenAI &amp; Automation</b></div><ul><li>
Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li></ul><div>
Introduce Generative AI (GenAI) solutions for:</div><ul><li>
Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;).</li><li>
Dynamic customer journey clustering to identify emerging cohorts.</li><li>
Generating personalized marketing narratives and creative testing at scale.</li><li>
Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li></ul><div></div><div><b><br>
Data Infrastructure &amp; Governance</b></div><ul><li>
Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
</li><li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li></ul><div></div><div><b><br>
Reporting &amp; Insights</b></div><ul><li>
Develop and maintain high-impact dashboards in Tableau.</li><li>
Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li><li>
Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li></ul><h3 class="jobSectionHeader"><b>
Requirements</b></h3><ul><li>
Proven operational track record in analytics and data science, with extensive experience in marketing measurement.</li><li>
Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics</li><li>
Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau</li><li>
Strong background in data governance, compliance, and privacy frameworks.</li><li>
Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations.</li><li>
Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred.</li></ul><div></div><p><br>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><p>
We&rsquo;re looking for a visionary marketing leader to head our Marketing Futures Team, a group embedded in our broader marketing organization tasked with de&#64257;ning, piloting, and scaling AI&#8209;enabled and future&#8209;oriented marketing capabilities. You will set strategy, lead innovation pilots, build cross&#8209;functional alignment, and drive measurable impact in ef&#64257;ciency, growth, and brand differentiation. We are looking for a growth-oriented marketer who is an avid learner, experimenter, and builder to change the marketing game.</p><p><b><br>
Responsibilities</b></p><ul><li>
De&#64257;ne and own the roadmap for AI and automation initiatives across the marketing org: from ideation through testing and scaling.</li><li>
Lead high&#8209;visibility pilots in areas like AI&#8209;led content search / SGE optimization,</li><li>
generative creative work&#64258;ows, dynamic personalization, etc.</li><li>
Work closely with SEO, Web, Performance, Paid Media, and Partner teams to embed AI&#8209;driven enhancements into their channel strategies.</li><li>
Measure performance of experiments: build frameworks for A/B / multivariate tests; track lift, ef&#64257;ciency gains, risk factors.</li><li>
Build and maintain internal playbooks, prompt libraries, work&#64258;ow templates, and knowledge assets.</li><li>
Evangelize adoption: training, internal communication, stakeholder management; organize innovation councils / of&#64257;ce hours.</li><li>
Manage team of mixed disciplines: creative technologist, content architect, data &amp; automation lead, experiment engineer.</li><li>
Ensure adherence to compliance, data privacy, brand safety, ethical AI</li></ul><p></p><p><b><br>
Qualifications</b></p><ul><li>
7&#8209;10 years of experience in performance and/or growth marketing, with at least 2&#8209;3 years leading innovation, AI/automation, or similar functions in a SaaS or &#64257;ntech</li><li>
Demonstrable track record of delivering both strategic plans <i>and </i>executing pilots or products that drove measurable business impact (ef&#64257;ciency, growth, ROI).</li><li>
Strong data orientation and analytical skills: comfortable working with data, metrics, experiments. Experience with dashboards, analytics tools, attribution modelling. Hands&#8209;on expertise with generative AI, prompt engineering, AI search optimization, automation tools.</li><li>
Comfort with new technologies, emerging tools, and willingness to experiment / push<br>
</li><li>
Strong leadership and organizational skills; ability to in&#64258;uence across teams and</li><li>
Excellent communication and storytelling skills; comfort presenting to senior</li><li>
Experience in regulated environments is a plus (especially in &#64257;ntech), g. dealing with privacy, compliance, or risk considerations.</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p><p><br>
Bay Area California: 213,500 - 289,000</p><p>
Southern California: 203,500 - 275,500</p></div>

Head of Marketing Futures

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

Analytic Partners

<div><div>We are always open to talking to folks with the relevant skills that match the profile for our Consultant role. Please express your interest in connecting by submitting your resume below.</div><div>
Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world&rsquo;s largest brands for almost 25 years.
</div><div>
</div><div>Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster &ndash; unlocking business growth and creating powerful customer connections.</div><div>
</div><div>
With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Sydney, Melbourne, Charlottesville and Denver, we&rsquo;re growing fast. And we&rsquo;re looking for top talent to join us in shaping the future of analytics.
</div><div>
</div><div>To learn more about what we do, visit analyticpartners.com &ndash; and see why we&rsquo;re recognized as a Leader in the industry by independent research firms Forrester and Gartner.</div><div><b>
</b></div>
<h3 class="jobSectionHeader"><b>What you'll be doing:</b></h3><ul><li>
Lead multiple customer engagements day-to-day, in collaboration with CET leadership, to help customers make optimal investment decisions based on the combination of our proprietary technology and advisory services.</li><li>
Manage customer delivery: align project timelines, manage key customer communication, manage tasks and goals of other team members, ensure deliverables are of high quality and meet project deadlines.</li><li>
Accountable for driving the most efficient data collection process with customers and build cutting edge statistical/econometric models.</li><li>
Build strong relationships with customers understand their business objectives and deliver presentations with actionable insights and recommendations to drive impact and long-term partnerships.</li><li>
Act as point of contact for customer projects, being able to address ad-hoc client requests and questions about data, models, software, etc.
</li><li>Collaborate with leadership to balance project resources across teams and support in managing towards revenue targets.
</li><li>Train and coach new &amp; existing team members, providing feedback and guidance in the moment during daily work.</li></ul><h3 class="jobSectionHeader"><b>
What we look for in you:</b></h3><ul><li>
Bachelor&rsquo;s degree or above (ideal areas of study/related study including: Business Analytics and Management, Economics, Statistics, Mathematics, and/or Marketing)</li><li>
5+ years of experience with any combination of advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications</li><li>
Strong working knowledge of Microsoft PowerPoint and Excel</li><li>
Professional experience working with big data; building and optimizing &lsquo;big data&rsquo; data pipelines, architectures, and data sets, to deliver marketing and business strategy for companies as a consultant and or as an internal marketing, business/customer insights on the client side</li><li>
Project management experience using data to solve complex business questions and drive business solutions, demonstrating an awareness of broader business impacts</li><li>
Experience collaborating across functions and with leaders to capture outside perspectives and leverage internal knowledge.
</li><li>Demonstrates ability to innovate and enhance processes through the utilization of new technologies and knowledge.
</li><li>Ability to apply marketing and commercial intelligence concepts for business success.</li></ul><h3 class="jobSectionHeader"><b>
Our Leadership Values For Consultants &amp; Company Culture:</b></h3><ul><li><b>
Results Driven </b>Firmly understands business risks and links them to decision making</li><li><b>
Effective Communication</b> Utilizes data to tell a story and not just present facts</li><li><b>
Accountability &amp; Integrity</b> Works to clear roadblocks to allow for better team performance when an obstacle is identified
</li><li><b>Creative Collaboration </b>Collaborates upward and actively works to bring in outside perspectives</li><li><b>
Harnessing Innovation </b>Technifies existing practices by leveraging knowledge and innovative solutions</li></ul><div></div><div><br>
Our differentiator is &ndash; Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.</div><div>
People: We value our people, customers, and partners</div><div>
Passion: We love what we do</div><div>
Growth: Unlimited growth means unlimited potential</div><div>
</div><div>
AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.</div><div>
</div><div>
As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI here</div><div>
</div><div>
Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.</div><div></div><div><br>
</div><div><b>
#LI-Hybrid</b></div></div><div></div>

Consultant, Marketing Science Analytics

10X Genomics

<div><p>10x Genomics is seeking a <b>Principal, Marketing Analytics</b> to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution.</p>
<p>
You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights &amp; Analytics team in Commercial Organization.</p>
<h3 class="jobSectionHeader"><b>
What you will be doing:</b></h3>
<ul><li>Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes.</li>
<li>Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure.</li>
<li>Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend.</li>
<li>Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels.</li>
<li>Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities.</li>
<li>Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates.</li>
<li>Design and analyze A/B tests to improve campaign performance and user experience.</li>
<li>Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights.</li>
<li>Improve data accuracy, reporting processes, and analytics workflows across the marketing organization.</li>
<li>Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns.</li>
<li>Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives.</li>
</ul><h3 class="jobSectionHeader"><b>Minimum Requirements:</b></h3>
<ul><li>Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field</li>
<li>6+ years of experience in <b>marketing analytics</b>, data science, or a related field, with a proven track record of driving measurable impact.</li>
<li><b>Expert-level proficiency in SQL </b>and either Python or R for data manipulation and statistical analysis.</li>
<li>Strong understanding of statistical modeling, marketing attribution, and predictive analytics.</li>
<li>Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).</li>
<li>Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo).</li>
<li>Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders.</li>
<li>Excellent communication, collaboration, and project management skills.</li>
</ul>
<p><b>Preferred Qualifications:</b></p>
<ul>
<li>Advanced degree preferred</li>
<li>Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization.</li>
</ul>
<p><b><i>This is a high-impact role that will directly influence marketing strategy and business growth through data-driven insights.</i></b></p><div><p><b>
About 10x Genomics</b></p>
<p>
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.<br>
<br>
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.<br>
<br>
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.</p>
<p><i>
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.</i></p>
<p>
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.</p></div></div><p></p>

Principal, Marketing Analytics

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