integrated marketing manager

Manic Panic

Role OverviewThe Integrated Marketing Manager will be responsible for developing and executing cross-channel marketing strategies that align with Manic Panic's brand identity and business objectives. This role requires a creative and strategic thinker with expertise in digital marketing, brand partnerships, campaign management, and data-driven decision-making.The ideal candidate will thrive in a fast-paced environment, bringing innovative ideas to enhance brand presence across digital, social, retail, and experiential platforms.Key ResponsibilitiesCampaign Development &amp; Execution<ul><li>Develop and implement integrated marketing campaigns across digital, social, email, retail, influencer, and experiential channels.</li><li>Manage the marketing calendar to ensure seamless coordination of product launches, promotions, and key brand initiatives.</li><li>Analyze campaign performance, leveraging data insights to optimize future marketing strategies.</li></ul>Brand Management &amp; Partnerships<ul><li>Oversee content strategy and ensure brand consistency across all consumer touchpoints.</li><li>Identify and cultivate strategic brand partnerships to enhance brand visibility and audience reach.</li><li>Stay ahead of industry trends, competitive landscape, and emerging marketing technologies to inform strategy.</li></ul>Cross-Functional Collaboration<ul><li>Collaborate with and manage internal teams (creative, product, sales, e-commerce) and external partners (agencies, influencers, retailers) to drive cohesive marketing efforts.</li><li>Manage marketing budgets and allocate resources effectively to maximize ROI.</li></ul>Qualifications<ul><li>Bachelor's degree in Marketing, Communications, or a related field.</li><li>5+ years of experience in integrated marketing, brand management, or digital marketing in the beauty industry.</li><li>Strong understanding of omnichannel marketing and consumer engagement strategies in the beauty industry.</li><li>Proven ability to develop and execute successful marketing campaigns with measurable impact.</li><li>Experience working with influencers, brand partnerships, and social media marketing.</li><li>Proficiency in analytics tools (Google Analytics, social media insights, CRM platforms) to track performance and inform decisions.</li><li>Exceptional project management skills with the ability to multitask and meet deadlines.</li><li>Experience leading and managing teams (both internal staff and independent contractors).</li><li>Passion for beauty, fashion, and self-expression, with a deep understanding of the Manic Panic brand and audience.</li></ul>Who You Are<ul><li>A creative strategist who bridges brand storytelling and performance marketing.</li><li>Someone energized by campaign execution, brand building, and cross-channel innovation.</li><li>A collaborative leader who thrives in a fast-paced, entrepreneurial environment.</li><li>Passionate about vibrant beauty, self-expression, and the Manic Panic lifestyle.</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary commensurate with experience</li><li>Health, dental, vision</li><li>Paid time off &amp; holidays</li><li>Brand product allowance</li></ul>About Manic PanicManic Panic is the original, iconic creator of vivid and expressive hair color. For nearly five decades, we have defined alternative beauty culture through bold creativity, cruelty-free products, and a lifestyle rooted in self-expression. Today, Manic Panic is a global brand sold in 40+ countries and continues to expand its reach across retail, professional, and international markets.Manic Panic is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.This description of essential functions shall not be considered an exclusive listing of job duties required for this position. This list may change from time to time consistent with Manic Panic's needs. Manic Panic is committed to providing reasonable accommodations to an employee with a physical or mental disability so that they can perform the essential functions of their job as long as such accommodation does not create an undue hardship.Pay: $80,000.00 - $100,000.00 per yearBenefits:<ul><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Experience:<ul><li>Marketing: 4 years (Preferred)</li></ul>Ability to Commute:<ul><li>Long Island City, NY 11101 (Required)</li></ul>Work Location: In person

Integrated Marketing Manager

Roblox

<div>San Mateo, CA, United StatesMarketing and CommunicationsID: 5989</div>
 <div><div><div>Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences&ndash; all created by our global community of developers and creators.
At Roblox, we&rsquo;re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We&rsquo;re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you&rsquo;ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.</div>
We are looking for an Integrated Marketing Manager to help define and execute how we tell the creator story to the world. This role sits at the intersection of product launches, brand narrative, and creator advocacy.

We are looking for a candidate who can professionalize and scale our marketing efforts. You will move beyond simple execution to lead proactive narratives around creation and community, ensuring our programs targeting the large and diverse creator eco-system are high-impact and market-ready.
<h3 class="jobSectionHeader">
You Will:</h3>
<ul><li>Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments</li>
<li>Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform</li>
<li>Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans</li>
<li>Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives</li>
<li>Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams</li>
<li>Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns</li>
<li>Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy</li>
</ul><h3 class="jobSectionHeader">You Have:</h3>
<ul><li>8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems</li>
<li>Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies</li>
<li>Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities</li>
<li>Experience leading cross channel campaigns across social, video, paid media, and owned content</li>
<li>Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences</li>
<li>Experience influencing cross functional partners and leading through collaboration</li>
<li>Strong storytelling, organizational, and project management skills</li>
<li>A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity</li> 
</ul><div><div><div>
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.</div><div>
Annual Salary Range</div><div>
$191,340&mdash;$234,390 USD</div></div></div><div>
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.</div></div></div>

Integrated Marketing Manager, Creator

Blue Trust

<div>Description:

Position Overview:
The Senior Manager, Content &amp; Campaigns is responsible for architecting Blue Trust&rsquo;s integrated campaign strategy and overseeing the firm&rsquo;s full content ecosystem across internal and external channels.
This role leads campaign sequencing, content planning, and production oversight to ensure messaging, assets, and channels align with firm strategy and measurable business impact. The Senior Manager defines and governs Blue Trust&rsquo;s enterprise content standards, campaign planning framework, and messaging architecture, establishing consistency across divisions, channels, and executive communications.
Serving as the narrative and campaign authority within the Marketing team, this role ensures that editorial, social, digital, and experiential efforts operate within a cohesive narrative structure.
The Senior Manager partners with internal stakeholders, external agencies, and freelance partners to translate strategy into coordinated execution across email, web, social, events, and executive communications.
Principal Accountabilities:
Campaign Strategy &amp; Architecture<ul><li>
Develop and maintain the annual and quarterly campaign roadmap aligned to firm strategic priorities.</li><li>
Lead integrated campaign development in partnership with Marketing leadership and vendors, ensuring clear sequencing, audience targeting, and channel coordination.</li><li>
Translate firm priorities into cohesive, multi-channel campaigns that drive pipeline growth, advisor engagement, and measurable marketing-attributed outcomes.</li><li>
Define campaign briefs, messaging frameworks, and distribution strategies before asset development begins.</li><li>
Ensure all campaigns align with Blue Trust&rsquo;s Brand Strategy and Verbal Identity.</li></ul>
Content Ecosystem Leadership<ul><li>
Own and maintain the firmwide content calendar across internal and external channels, including blog, email, newsletter, social, web, and executive communications.</li><li>
Oversee content architecture to ensure narrative consistency, strategic sequencing, and clarity of purpose.</li><li>
Ensure all content production, from brief to final delivery, aligns with campaign strategy, messaging hierarchy, compliance standards, and brand voice prior to publication.</li><li>
Direct the development of campaign-aligned email series, landing pages, blog content, executive messaging, and social storytelling.</li><li>
Eliminate reactive content by establishing structured planning rhythms.</li></ul>
Internal &amp; Executive Communications Strategy<ul><li>
Represent content and campaign strategy in executive planning discussions and recommend messaging priorities aligned to firm growth objectives.</li><li>
Own strategy and coordination for internal communications, including messaging alignment for monthly all-hands in collaboration with the Manager, Events &amp; Experiences.</li><li>
Ensure executive messaging aligns with broader campaign narratives and brand priorities.</li><li>
Provide clarity and sequencing discipline across internal and external storytelling.</li></ul>
Team &amp; Vendor Leadership<ul><li>
Lead and manage the firm&rsquo;s content function, including internal contributors and external partners.</li><li>
Provide strategic direction to content creators, freelancers, and agency partners.</li><li>
Partner with the Manager, Marketing Technology &amp; Performance to ensure campaign execution aligns with platform capabilities and reporting needs.</li><li>
Coordinate with Events &amp; Experiences and Field Marketing &amp; Enablement to ensure campaign integration across experiential and advisor-facing initiatives.</li><li>
Leads team in a manner that is consistent with Company&rsquo;s Management Language, leadership principles and values.</li><li>
Serve as the final strategic authority prior to campaign and content release.</li></ul>
Measurement &amp; Optimization<ul><li>
Establish campaign KPIs in coordination with Marketing Technology &amp; Performance.</li><li>
Monitor pipeline influence, engagement metrics, and content performance across channels.</li><li>
Refine sequencing and content direction based on measurable outcomes and executive priorities.</li><li>
Approaches work, interactions and relationships in a manner consistent with the Company&rsquo;s Core Values</li><li>
Understands the counsel and biblical basis upon which Blue Trust serves its client base.</li><li>
Maintains the highest Compliance standards by adhering to the company's Human Resources guidelines, Compliance policies and procedures, professional designation standards, and industry's regulatory standards to mitigate risk to the company</li></ul>
Measurement of Success:<ul><li>
Integrated campaigns influence pipeline growth, advisor engagement, and measurable marketing-attributed outcomes.</li><li>
Content and messaging remain consistent across channels and divisions.</li><li>
Engagement metrics improve across email, web, and social platforms.</li><li>
Campaign planning reduces reactive work and increases clarity across the Marketing team.</li><li>
Executives and stakeholders experience improved alignment and messaging discipline.</li></ul>
Requirements:
<ul><li>Demonstrated experience leading integrated marketing campaigns across multiple channels.</li><li>
Strong content strategy and narrative development expertise.</li><li>
Experience managing agencies and freelance contributors.</li><li>
Proven ability to translate strategic objectives into structured campaign architecture.</li><li>
Strong cross-functional collaboration skills.</li><li>
Ability to balance creative ambition with operational discipline.</li><li>
High attention to clarity, sequencing, and executive-level communication.</li><li>
Strong project management and planning capabilities.</li></ul>
 Education, Experience &amp; Skills:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (or equivalent experience) required.</li><li>
10+ years preferred, with demonstrated leadership of integrated marketing functions.</li><li>
Experience managing multi-channel campaigns in financial services or other regulated environments preferred.</li><li>
Experience leading small teams or managing direct reports required.</li><li>
Agency collaboration experience strongly preferred.</li></ul>
Travel Requirements: 
Periodic travel (10&ndash;20%) to support campaign activations, content captures, executive planning sessions, and key firm initiatives. Travel should directly support campaign strategy and alignment.</div>

Senior Manager, Content & Campaigns

Equinox

<div>Company Description 
OUR STORY:
Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.
OUR CODE:
We are passionate about high performance living and we practice what we preach &ndash; investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don&rsquo;t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what&rsquo;s new, what&rsquo;s now, what&rsquo;s next. Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren&rsquo;t just a company; we&rsquo;re a community vested in each other&rsquo;s success. We value humility and a team approach at every level of the company.
If you are a high performing individual who is passionate about winning and inspiring others then we are excited to discuss career opportunities with you. 
Job Description 
Equinox is seeking a strategic and execution-oriented Senior Manager, Integrated Marketing &mdash; Ancillary Offerings to lead integrated marketing strategy for a portfolio of member offerings including Spa, Personal Training, Pilates, and Group Fitness.
These offerings sit at the heart of the Equinox experience and represent significant opportunities to deepen member engagement while increasing revenue per member. This role will translate business priorities into integrated marketing strategies that drive awareness, adoption, and repeat engagement across the member lifecycle.
The Senior Manager will partner closely with leaders across each ancillary business to bring these offerings to life through coordinated marketing across CRM, digital product surfaces, in-club environments, social, and experiential programming.
This is a highly cross-functional role with significant visibility across the organization, working closely with Brand, Growth Marketing, CRM, Creative, Digital Product, and Field Operations to deliver cohesive member-facing marketing that reflects the premium Equinox brand.
Success in this role will be measured by increased adoption of ancillary offerings, stronger member engagement, and growth in revenue per member.
Responsibilities
Integrated Marketing Strategy &mdash; Ancillary Offerings<ul><li>
Serve as the marketing lead for a portfolio of Equinox ancillary offerings including Spa, Personal Training, Pilates, and Group Fitness.</li><li>
Partner with business leaders to define positioning, messaging, and value propositions that resonate with members.</li><li>
Translate commercial priorities into integrated marketing strategies that drive awareness, trial, and repeat engagement.</li><li>
Identify opportunities to increase participation across the member lifecycle from onboarding through long-tenured membership.</li><li>
Develop seasonal and culturally relevant marketing moments that elevate these offerings as essential components of the Equinox lifestyle.</li></ul>
Go-to-Market Planning &amp; Campaign Execution<ul><li>
Lead end-to-end marketing activation for new programs, initiatives, and offerings across the ancillary portfolio.</li><li>
Bring offerings to life across multiple member touchpoints including:</li><li>
Member email and CRM campaigns</li><li>
In-club marketing and signage</li><li>
Digital product surfaces and the Equinox app</li><li>
Social and content integration</li><li>
Experiential programming and club activations</li><li>
Partner with Brand and Creative teams to ensure all assets meet the premium standards of the Equinox brand.</li><li>
Coordinate timelines and deliverables across cross-functional teams to ensure seamless campaign execution.</li></ul>
Member Lifecycle &amp; Engagement Strategy<ul><li>
Partner with Growth and CRM teams to design lifecycle marketing strategies that increase trial and repeat engagement.</li><li>
Identify key moments within the member journey to introduce or deepen engagement with ancillary offerings.</li><li>
Develop marketing strategies that increase member lifetime value through deeper participation in Equinox experiences.</li></ul>
Cross-Functional Leadership<ul><li>
Serve as the primary marketing partner to leaders across Spa, Personal Training, Pilates, and Group Fitness.</li><li>
Align marketing initiatives with operational priorities and revenue goals.</li><li>
Navigate cross-functional workflows across Brand, Growth Marketing, CRM, Creative, Digital Product, and Field Operations.</li><li>
Communicate marketing strategy, priorities, and performance updates to senior stakeholders.</li></ul>
Performance Tracking &amp; Optimization<ul><li>
Define KPIs and measurement frameworks to evaluate marketing effectiveness across ancillary offerings.</li><li>
Monitor campaign performance and member engagement to inform ongoing optimization.</li><li>
Identify opportunities to increase adoption and revenue through improved messaging, timing, and channel strategy.</li></ul> 

Qualifications 
<ul><li>
8+ years of experience in integrated marketing, product marketing, brand marketing, or related roles</li><li>
Experience working in hospitality, wellness, fitness, or premium consumer brands strongly preferred</li><li>
Demonstrated ability to lead complex cross-functional initiatives from strategy through execution</li><li>
Strong strategic thinking combined with hands-on operational execution</li><li>
Experience developing integrated marketing campaigns across multiple channels</li><li>
Exceptional stakeholder management and communication skills</li><li>
Analytical mindset with the ability to translate insights into actionable strategies</li><li>
Experience working in Monday.com or similar project management platforms strongly preferred</li><li>
Passion for the intersection of performance, wellness, hospitality, and lifestyle</li></ul>
Why This Role Matters
At Equinox, our members do not simply come to train. They come to invest in how they live.
Spa, Personal Training, Pilates, and Group Fitness are essential components of the Equinox experience. This role ensures these offerings are positioned, marketed, and delivered in a way that deepens engagement, strengthens loyalty, and elevates the overall member journey.
Pay Transparency: Min $145k - Max $155k 
Additional Information 
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:<ul><li>
Complimentary Club membership</li><li>
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop</li></ul>
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/
All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.</div>

Senior Manager, Integrated Marketing — Ancillary Offerings

BJ's Wholesale Club

<div>
 
 A World-Class Team
 
 
 
 BJ&rsquo;s Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on what matters most.
 
 
 We&rsquo;re a team built on purpose and opportunity. Join us and be part of something meaningful.
 
 
 
 Why You&rsquo;ll Love Working at BJ&rsquo;s
 
 
 
 At BJ&rsquo;s Wholesale Club, our team members are at the heart of everything we do. That&rsquo;s why we offer a comprehensive benefits package designed to support your health, well-being and future &ndash; both on and off the job. When you grow, we grow.
 
 
 
 Here&rsquo;s just some of what you can look forward to:
 
 
 
 <ul>
 <li>
 Weekly Pay: Get paid every week so that you can manage your money on your terms.
 </li>
 <li>
 Free BJ&rsquo;s Memberships: Enjoy a complimentary The Club Card Membership, plus a free Supplemental Membership for someone in your household.*
 </li>
 <li>
 Generous Paid Time Off: Take the time you need with vacation, personal, sick days, holidays, bereavement, and jury duty leave.*
 </li>
 <li>
 Flexible and Affordable Health Benefits: Choose from three medical plans, and access optional dental, vision, Health Savings Account (HSA), and flexible spending account options to fit your lifestyle.*
 </li>
 <li>
 401(k) Retirement Savings Plan: Build your financial future with a company match (available to team members 18 and older).*
 </li>
 <li>
 Employee Stock Purchase Plan: Accumulate funds through after-tax payroll deductions that can be used to purchase shares of BJ&rsquo;s common stock at a 15% discount.*
 </li>
 <li>
 Eligibility requirements vary by position.
 
 
 </li>
 </ul>
 
 Job Summary
 
 
 
 The Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a surround-sound mix of digital and traditional channels, both paid and owned. This role will serve as part of the internal centralized campaign team that leads planning in collaboration with key partners including Merchandising, Digital Marketing, Digital, Creative, and Marketing Operations. This role reports directly to the Manager, Integrated Marketing and will support a variety of categories and/or business growth areas.
 
 
 
 Major Tasks, Responsibilities, And Key Accountabilities
 
 
 
 <ul>
 <li>
 Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning.
 </li>
 <li>
 For select businesses, with assistance from the Manager:
 </li>
 <li>
 a) Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.
 </li>
 <li>
 b) Builds Marketing strategies to drive incremental revenue growth; including defining target audiences, determining appropriate budgets, prioritizing across opportunities, and defining timing.
 </li>
 <li>
 c) Drives Marketing goal, strategic plan, and tactical plan alignment across business and cross-functional partners.
 </li>
 <li>
 d) Ensures proper measurement plans are built for each campaign, optimizes efforts mid-flighting, and conducts a final performance analysis in collaboration with business and cross-functional partners
 </li>
 <li>
 Owns tactical plan execution in collaboration with cross-functional partners, including identifying the optimal channel mix across owned + paid tactics and setting the communications.
 </li>
 <li>
 Writes creative brief and traffics all assets through to campaign launch.
 </li>
 <li>
 Serve as a strategic thought partner to help define short and long-term growth roadmap for assigned promotion or product.
 </li>
 <li>
 Approximately 25% of time will be allocated to strategic development of assigned promotion or product and 75% to tactical execution
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's required. Preferred degree in Business, Marketing, Communications or other related field
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Experience managing B2C omni-channel Marketing campaigns
 </li>
 <li>
 Strong analytical skills &ndash; understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR)
 </li>
 <li>
 Strong communication skills to influence and collaborate with partners without direct reporting relationships
 </li>
 <li>
 Ability to flourish in a fast-paced environment that requires both strategic and executional skills
 </li>
 <li>
 Strong project management skills, with ability to balance priorities across a number of initiatives
 </li>
 <li>
 Retail or CPG experience preferred, but not required
 
 
 </li>
 </ul>
 This is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days.
 
 
 In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJ&rsquo;s Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is $62,000.00 - $81,500.00
</div>

Integrated Marketing Specialist

ELSEWEDY ELECTRIC

<div>
 
 
 
 Job Summary
 
 
 
 
 To develop and execute integrated marketing communication strategies that strengthen El Sewedy Electric Holding&rsquo;s brand presence and reputation in KSA. The role ensures consistent messaging, drives impactful campaigns, and leads the marketing team to support business objectives and market growth.
 
 
 
 
 
 
 
 Key Accountabilities
 
 
 
 
 &bull; Develop marketing communication strategies aligned with company objectives and market needs.
 
 
 &bull; Conduct market research to identify trends, customer insights, and competitor activities.
 
 
 &bull; Define target audiences and create segmented messaging approaches.
 
 
 &bull; Ensure consistent brand messaging and visual identity across all platforms.
 
 
 &bull; Develop and maintain brand guidelines to protect brand integrity.
 
 
 &bull; Monitor brand perception and implement initiatives to strengthen reputation.
 
 
 &bull; Oversee the creation of marketing materials such as brochures, presentations, videos, and digital content.
 
 
 &bull; Lead integrated marketing campaigns across digital, print, events, and social media channels.
 
 
 &bull; Collaborate with internal teams and external agencies to produce impactful content and creative assets.
 
 
 &bull; Develop and implement digital marketing strategies to enhance online presence and engagement.
 
 
 &bull; Manage social media platforms with timely and relevant content updates.
 
 
 &bull; Analyze digital performance metrics and optimize strategies for improved ROI.
 
 
 &bull; Plan and execute corporate events, trade shows, exhibitions, and sponsorship activities.
 
 
 &bull; Manage event logistics and promotional materials to ensure seamless execution.
 
 
 &bull; Evaluate event outcomes and recommend improvements for future initiatives.
 
 
 &bull; Build strong relationships with internal stakeholders to align marketing efforts with business goals.
 
 
 &bull; Engage external partners, vendors, and industry associations to expand brand visibility.
 
 
 &bull; Manage the marketing communications budget and allocate resources effectively.
 
 
 &bull; Track and report on marketing performance, providing insights to senior management.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 8&ndash;10 years of experience in Marketing Communications, preferably within KSA.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field.
 </li>
 <li>
 Master&rsquo;s degree is a plus.
 </li>
 <li>
 Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
 </li>
 <li>
 Strong understanding of brand management and integrated marketing communications.
 </li>
 <li>
 Experience managing agencies, vendors, and cross‑functional stakeholders.
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and optimize campaigns.
 </li>
 </ul>
 
 
</div>

Marketing Communications Manager

Kaiser Permanente

<div><div>Overview: The Strategic Marketing Communications Manager, Brand Advertising, plays a pivotal role in supporting Kaiser Permanente-s Brand Advertising initiatives. This senior individual contributor is primarily responsible for developing and executing campaign-specific socialization plans and tools to promote marketing across the organization and driving strategic alignment with key stakeholders to enhance visibility, engagement, and shared understanding of major advertising initiatives and campaigns.</div><div>
Job Summary:</div>
This senior individual contributor is primarily responsible for leading and driving the development and execution of integrated marketing communications programs and strategies and leading and conducting complex market data collection and synthesis. This position provides direction to the creative team, manages and drives complex marketing projects, leads the design and implementation of complex marketing strategies, and leads the development and implementation of strategic go-to-market plans.<div> 
Essential Responsibilities:</div><ul><li>
Practices self-leadership and promotes learning in others by building relationships with cross-functional stakeholders; communicating information and providing advice to drive projects forward; influencing team members within assigned unit; listening and responding to, seeking, and addressing performance feedback; adapting to competing demands and new responsibilities; providing feedback to others, including upward feedback to leadership and mentoring junior team members; creating and executing plans to capitalize on strengths and develop weaknesses; and adapting to and learning from change, difficulties, and feedback.</li><li>
Conducts or oversees business-specific projects by applying deep expertise in subject area; promoting adherence to all procedures and policies; developing work plans to meet business priorities and deadlines; determining and carrying out processes and methodologies; coordinating and delegating resources to accomplish organizational goals; partnering internally and externally to make effective business decisions; solving complex problems; escalating issues or risks as appropriate; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and evaluating recommendations made by others.</li><li>
Leads the development and implementation of strategic go-to-market plans by managing relationships with channel partners; assessing and validating channel partner needs and performance on an ongoing basis; investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities; and leading channel marketing programs to drive go-to-market strategies.</li><li>
Leads the design and implementation of complex marketing strategies by ensuring strategies support membership growth, retention, and product/service promotion initiatives to meet business goals; developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.</li><li>
Manages and drives complex marketing projects by developing and updating project plans; identifying and managing cross-functional stakeholder contacts; assembling teams based on project needs and team member strengths; forecasting and adhering to project budget; evaluating and selecting vendors; defining scope of vendor contracts; managing vendor relationships; and presenting project updates.</li><li>
Provides direction to creative team by gathering data, research, and customer input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing complete creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with the customer and relevant stakeholders; and presenting the brief.</li><li>
Leads and drives the development and execution of integrated marketing communications programs and strategies by integrating business-to-business, business-to-consumer, and line of business; analyzing information from market research teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.</li><li>
Leads and conducts complex market data collection and synthesis by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; defining market research needs; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.</li></ul><div> 
Knowledge, Skills and Abilities: (Core)</div><ul><li>
Ambiguity/Uncertainty Management</li><li>
Attention to Detail</li><li>
Business Knowledge</li><li>
Communication</li><li>
Critical Thinking</li><li>
Cross-Group Collaboration</li><li>
Decision Making</li><li>
Dependability</li><li>
Diversity, Equity, and Inclusion Support</li><li>
Drives Results</li><li>
Facilitation Skills</li><li>
Health Care Industry</li><li>
Influencing Others</li><li>
Integrity</li><li>
Learning Agility</li><li>
Organizational Savvy</li><li>
Problem Solving</li><li>
Short- and Long-term Learning &amp; Recall</li><li>
Teamwork</li><li>
Topic-Specific Communication</li></ul><div> 
Knowledge, Skills and Abilities: (Functional)</div><ul><li>
Analytical Skills</li><li>
Business Planning</li><li>
Digital Marketing</li><li>
Emotional Intelligence</li><li>
Financial Acumen</li><li>
Getting Work Done Through Others</li><li>
Marketing</li><li>
Negotiation</li><li>
Project Management</li><li>
Social Media</li><li>
Strategic Alignment</li><li>
Strategic Program Management</li><li>
Vendor Management</li><li>
Written Communication</li></ul><div> 
Minimum Qualifications:</div> 
 
<ul> 
<li>Minimum three (3) years experience in a leadership role with or without direct reports.</li> 
<li>
Bachelors degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in marketing, communications, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.</li></ul><div> 
Preferred Qualifications:</div><ul><li>
Two (2) years experience managing operational or project budgets.</li><li>
Two (2) years in health care or another heavily regulated industry (e.g., Banking).</li></ul> 
PrimaryLocation : California,Pasadena,East Annex - Parsons 
HoursPerWeek : 40 
Shift : Day 
Workdays : Mon, Tue, Wed, Thu, Fri 
WorkingHoursStart : 08:00 AM 
WorkingHoursEnd : 05:00 PM 
Job Schedule : Full-time 
Job Type : Standard 
Employee Status : Regular 
Employee Group/Union Affiliation : NUE-PO-01|NUE|Non Union Employee 
Job Level : Individual Contributor 
Job Category : Marketing 
Department : Po/Ho Corp - HP PROD MGMT-NATL Advertising - 7016 
Travel : Yes, 5 % of the Time 
Kaiser Permanente is an equal opportunity employer committed to fair, respectful, and inclusive workplaces. Applicants will be considered for employment without regard to race, religion, sex, age, national origin, disability, veteran status, or any other protected characteristic or status.</div>

Marketing Consultant V, Strategic Communications & Stakeholder Engagement

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