lifecycle marketing manager

Validity

<div><div><b>About the Role</b></div>
We're building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity's enterprise customers engaged, successful, and growing.<br>
<br>
This role is about driving active product use and surfacing cross-sell opportunities across our customer base -through campaigns, in-app messaging, and channel programs that work together as a cohesive post-sale journey. You'll own the strategy and execution of lifecycle programs end to end: knowing when and how to reach customers, which moments matter most, and how to use every available channel - including Pendo - to move them forward.<br>
<br>
You'll partner closely with our Email Marketing Manager to align in-app and email into connected nurture journeys, with Account Management and Customer Success to ensure programs are landing where they matter most, and with internal stakeholders like Product Marketing when product moments create the right opportunity for a customer campaign. This is a high-visibility role on a small, focused team - your work will directly shape how Validity's customers experience our products and our brand after the sale.<br>
<br>
We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office or Validity's Broomfield, CO office locations, or candidates who are available for a remote opportunity in one of the following states in the USA: CT, FL, GA, IL, IN, ME, NH, NJ, NC, OH, PA, RI, TX.<br>
<div><b>
Position Duties &amp; Responsibilities
</b></div>Customer Lifecycle Programs<ul><li>
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities</li><li>
Plan and launch campaigns across channels - email, in-app, paid ads, direct mail, events, and more - that move customers through adoption milestones and introduce them to solutions they don't yet use</li><li>
Identify and act on program-worthy moments throughout the year, including product releases, usage milestones, and seasonal opportunities, in coordination with internal stakeholders</li></ul>
In-App Messaging &amp; Pendo<ul><li>
Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products</li><li>
Use Pendo as an integrated channel alongside email and other programs: ensuring in-app messages reinforce campaign themes, product launches, and lifecycle moments rather than existing in isolation</li><li>
Leverage Pendo analytics to understand how customers are engaging with our products, identify gaps in adoption, and inform where campaigns or in-app interventions will have the most impact</li></ul>
Cross-Channel Journey Strategy<ul><li>
Partner with our Email Marketing Manager on the strategic approach to customer nurture: contributing to the design of new email programs and ensuring in-app and email work together, not in silos</li><li>
Think across the full post-sale journey and identify where different channels and moments should connect to create a seamless experience</li><li>
Bring channel insights and program performance back into the planning process, so the next campaign or nurture motion is smarter than the last</li></ul>
Customer Advocacy &amp; Expansion Signals<ul><li>
Manage our G2 review site strategy: building programs that encourage, collect, and activate customer feedback to improve loyalty and support new customer acquisition in partnership with Demand Gen</li><li>
Oversee UserGems programs for existing customers, partnering with Account Management to refine champion-tracking alerts and follow-up strategy that captures expansion signals early</li></ul>
Reporting &amp; Optimization<ul><li>
Own reporting on lifecycle programs across channels, tracking engagement, product adoption, and contribution to cross-sell pipeline</li><li>
Maintain a continuous improvement mindset: regularly reviewing what's working, what isn't, and bringing clear recommendations to the team</li></ul><div><b>
Required Experience, Skills, and Education</b></div><ul><li>
Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion</li><li>
Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically</li><li>
A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results</li><li>
Solid email marketing fluency - you don't need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion</li><li>
Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations</li><li>
Experience partnering cross-functionally with Account Management or Customer Success teams</li><li>
Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus</li><li>
Strong written communication - you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance</li></ul><br>
Salary range $95,000 - $105,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience.<p><b><br>
About Validity</b></p>
<p>For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers &ndash; using trustworthy data as a key advantage. Validity&rsquo;s flagship products &ndash; Everest, DemandTools, BriteVerify, and GridBuddy Connect &ndash; are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.</p>
<p>Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.</p>
<p>Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.</p>
<p>_____________________________________________________________________________</p>
<p>Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.</p>
<p>_____________________________________________________________________________</p>
<p><b>Please review our Applicant Privacy Notice before submitting any information: </b><b>Applicant Privacy Notice</b></p><p>
</p><p>OMzJN0lGlA</p></div>

Customer Lifecycle Marketing Manager

ChurnZero

<div>
 We're looking for a
 <strong>
  Marketing Operations &amp; Lifecycle Manager
 </strong>
 to manage the systems, processes, and lifecycle programs that power our revenue marketing engine. This role will own lead and account flow, scoring, routing, marketing automation, lifecycle programs, and marketing performance reporting.
 <br/>
 <br/>
 You'll ensure leads move efficiently through the funnel and help optimize conversion from first engagement through opportunity creation. The right candidate is operationally rigorous, analytically sharp, and has a forward-thinking mindset about how AI and emerging technologies can elevate marketing operations &mdash; not just automate tasks, but fundamentally improve how the team generates insights, makes decisions, and scales impact.
 <br/>
 <br/>
 <strong>
  Job Title:
 </strong>
 Marketing Operations &amp; Lifecycle Manager
 <br/>
 <br/>
 <strong>
  Classification:
 </strong>
 Full-time, Exempt
 <br/>
 <br/>
 <strong>
  Reports to:
 </strong>
 Director of Growth Marketing
 <br/>
 <br/>
 <strong>
  Location
 </strong>
 : Washington, DC or East Coast preferred
 <br/>
 <br/>
 <strong>
  Target Salary Range:
 </strong>
 $120,000k to $130,000k + variable (5-10%)
 <br/>
 <br/>
 <strong>
  What You'll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Manage marketing automation, campaign infrastructure, system integrations, and A/B testing
  </li>
  <li>
   Manage and maintain corporate website updates
  </li>
  <li>
   Build and maintain lead scoring, routing, segmentation, and lifecycle stage models
  </li>
  <li>
   Design nurture programs and lifecycle campaigns that move prospects through the funnel
  </li>
  <li>
   Partner with sales and revenue marketing to improve lead quality, speed-to-lead, and conversion rates
  </li>
  <li>
   Partner with RevOps team to ensure marketing data is clean, consistent, and integrated into the broader revenue reporting ecosystem
  </li>
  <li>
   Partner with the Senior Director of Communications and Brand for content for email, social media, web, and any campaigns
  </li>
  <li>
   Maintain accurate campaign tracking, attribution, and marketing performance dashboards &mdash; leveraging AI-assisted analytics to surface trends and conversion insights faster
  </li>
  <li>
   Continuously evaluate and evolve the marketing tech stack, identifying opportunities to integrate AI tooling that improves team productivity, reporting accuracy, and strategic decision-making
  </li>
  <li>
   Proactively explore new AI capabilities and workflows that can reduce manual overhead and unlock new approaches to lifecycle marketing, personalization, and campaign optimization
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Current tech stack
  <br/>
  <br/>
 </strong>
 You'll manage and optimize an existing marketing and revenue technology stack, including: Salesforce, HubSpot, Chili Piper, ZoomInfo, G2, PathFactory, Allego, SEMrush, and Claude. Hands-on experience with these tools &mdash; or their close equivalents &mdash; is a strong plus.
 <br/>
 <br/>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3&ndash;5 years of experience in marketing operations, lifecycle marketing, or marketing automation
  </li>
  <li>
   Hands-on experience with CRM and marketing automation platforms
  </li>
  <li>
   Strong understanding of funnel metrics, attribution, and lifecycle strategy
  </li>
  <li>
   Experience working closely with demand generation and sales teams
  </li>
  <li>
   Strong analytical and problem-solving skills
  </li>
  <li>
   Demonstrated use of AI tools to improve operational efficiency, reporting, or data analysis &mdash; and a genuine curiosity about where AI is headed and how it can reshape marketing operations
  </li>
  <li>
   A bias toward experimentation: you're the type who tries new tools and approaches before being asked to
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About ChurnZero
  <br/>
  <br/>
 </strong>
 ChurnZero is the AI-powered platform and partner for customer growth, engineered for customer teams to deliver more recurring revenue and customer value at scale. ChurnZero's customer growth software connects proprietary Customer Success AI&trade;, analysis, and automation to the customer experience, enabling personalized in-app communication, advanced health scoring, actionable reporting, accurate revenue forecasting, and scalability across every stage of team maturity. ChurnZero's team prides itself on being a top-rated partner, consultant, and coach to customer teams worldwide. Founded in 2015, ChurnZero is a remote-first company with headquarters in Washington, D.C.
</div>


Marketing Operations & Lifecycle Manager

Bayut KSA - بيوت السعودية

<div>
 <p>
  Zameen.com is looking to hire a passionate candidate for its &lsquo;Manager CLM&rsquo; post.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Us:
  </strong>
 </p>
 <p>
  Zameen.com is Pakistan&rsquo;s Largest Online Real Estate Portal Connecting Buyers with Sellers within &amp; outside the country Zameen.com started its funding first round in 2012 which constituted of several angel investors and substantial investment from venture capital firms. A further two rounds of major investment were closed in late 2015 and early 2016, bringing in a total of $29 million.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description:
  </strong>
 </p>
 <p>
  We're looking for a Customer Lifecycle Manager to own the full customer journey, from first touch to loyal advocate. You'll build and manage automation workflows across Email, Push, SMS, and In-App channels using tools like Braze, HubSpot, or Iterable, delivering personalized experiences that drive activation and reduce churn.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Beyond execution, you'll dig into behavioral data to segment audiences, run A/B tests, and own core KPIs like LTV, Conversion Rate, and revenue lift. You'll also work cross-functionally with Product, Creative, Sales, and Support to make sure every customer touchpoint lands at the right time with the right message.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Duties and Responsibilities:
  </strong>
 </p>
 <p>
  <strong>
   1. Lifecycle Strategy &amp; Journey Mapping
  </strong>
 </p>
 <p>
  - End-to-End Ownership: Define and map the customer journey stages from "Lead" to "Promoter." Identify friction points where users drop off and develop automated interventions to keep them engaged.
 </p>
 <p>
  - Onboarding Excellence: Build and optimize the "First 30 Days" experience to ensure new users reach their "Aha!" moment as quickly as possible.
 </p>
 <p>
  - Retention &amp; Churn Mitigation: Develop proactive "At-Risk" triggers. Use behavioral data to identify users likely to churn and deploy automated win-back or discount campaigns.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   2. Multi-Channel Execution (The Tech Stack)
  </strong>
 </p>
 <p>
  - Automation Management: Build complex, branching logic workflows in CRM tools (e.g., Braze, HubSpot, Salesforce, or Iterable).
 </p>
 <p>
  - Omni-channel Orchestration: Sync messaging across Email, Push Notifications, In-App Modals, SMS, and Direct Mail to ensure a non-repetitive, cohesive experience.
 </p>
 <p>
  - Dynamic Content: Implement personalization tokens and liquid logic to ensure every communication feels 1-to-1 rather than 1-to-many.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   3. Data Analysis &amp; Segmentation
  </strong>
 </p>
 <p>
  - Behavioral Segmentation: Move beyond basic demographics to segment users based on product usage frequency, feature adoption, and purchase intent.
 </p>
 <p>
  - Performance Tracking: Own the reporting for core KPIs: Open Rates, CTR, Conversion Rate, Churn Rate, LTV, and incremental revenue lift.
 </p>
 <p>
  - A/B Testing Framework: Maintain a continuous testing roadmap for subject lines, send times, CTA placement, and offer types.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   4. Cross-Functional Collaboration
  </strong>
 </p>
 <p>
  - Product Team: Partner with Product Managers to align in-app marketing with new feature launches.
 </p>
 <p>
  - Creative Team: Brief copywriters and designers on the specific psychological triggers needed for different lifecycle stages.
 </p>
 <p>
  - Sales/Support: Ensure marketing automation doesn&rsquo;t "step on the toes" of active sales cycles or open support tickets.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <p>
  - 6+ years of experience in lifecycle marketing, CRM, or retention marketing, preferably in a fast-paced or product-led environment.
 </p>
 <p>
  - Hands-on experience with marketing automation platforms such as Braze, HubSpot, Salesforce, or Iterable, including building complex, branching workflows.
 </p>
 <p>
  - Strong understanding of omni-channel marketing across Email, Push Notifications, In-App, SMS, and Direct Mail.
 </p>
 <p>
  - Proven ability to segment audiences beyond demographics, using behavioral data, product usage patterns, and purchase intent signals.
 </p>
 <p>
  - Comfortable owning and reporting on KPIs like Open Rates, CTR, Churn Rate, LTV, Conversion Rate, and incremental revenue lift.
 </p>
 <p>
  - Experience running structured A/B testing programs across messaging, timing, and offer types.
 </p>
 <p>
  - Familiarity with dynamic content, personalization tokens, and liquid logic to deliver tailored communication at scale.
 </p>
 <p>
  - Strong cross-functional communicator who can collaborate effectively with Product, Creative, Sales, and Support teams.
 </p>
 <p>
  - Analytical mindset with the ability to translate data into actionable lifecycle strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Benefits:
  </strong>
 </p>
 <p>
  - An opportunity to become part of a highly professional and dynamic team working on the best practices.
 </p>
 <p>
  - An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders.
 </p>
 <p>
  - Local and international exposure with our partner ventures.
 </p>
 <p>
 </p>
</div>


Customer Life Cycle Marketing Manager

AEG Worldwide

<div><p><b>Company Information</b></p>
<p>
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.</p>
<p>
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.</p>
<p>
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!</p>
<p><b>
JOB DESCRIPTION:</b></p>
<p>
The Manager Digital Marketing helps drive ticket sales, revenue, and long term fan engagement by improving how we market across digital channels. This role focuses on understanding performance, using data to make decisions, and improving how fans move through our digital journey&mdash;from ads to website and app experiences to email and SMS communications. This role will be responsible for the recruitment, development and supervision of marketing department.</p>
<p>
This position works closely with internal teams (marketing channels, creative, ticketing, BI) and external agencies to make our digital marketing smarter, more efficient, and more personalized.</p>
<p><b>
ESSENTIAL FUNCTIONS:</b></p>
<p>
Performance Optimization &amp; Insights</p>
<ul>
<li>Lead weekly and monthly digital performance reporting across paid media, web, app, email, and SMS</li>
<li>Deliver clear, executive‑ready insights connecting channel performance directly to ticket sales, revenue, and fan engagement</li>
<li>Identify performance gaps and develop clear, prioritized optimization recommendations to drive improved results across all digital platforms</li>
<li>Proactively identify trends, opportunities, and risks to inform decision‑making and marketing resource allocation</li>
</ul>
<p>Lifecycle Marketing</p>
<ul>
<li>Build fan segmentation strategies, automated journeys, and personalization frameworks in Salesforce Marketing Cloud. To ensure best fan experiences that are timely, relevant and person</li>
<li>Improve audience targeting, deliverability, and customer lifetime value through smarter messaging and frequency governance.</li>
<li>Partner with email/SMS team to plan, test, and optimize lifecycle campaign</li>
</ul>
<p>Cross-Channel Strategy</p>
<ul>
<li>Turn business goals into clear digital marketing plans across paid media, website/app, and lifecycle messaging</li>
<li>Define KPIs and measurement frameworks for key campaigns and tentpole moments.</li>
<li>Connect the full fan journey - from ad impression to website/app behavior to purchase and retention</li>
</ul>
<p>Web &amp; App Optimization</p>
<ul>
<li>Work closely with web/app team to develop and recommend strategies to grow web/app traffic, engagement, and conversion rates</li>
<li>Audit the web/app user experience and partner on landing-page tests, navigation improvements, SEO, and in app messaging</li>
<li>Support experimentation across forms, modules, personalization, and ticketing flows to keep up with system changes and user demands of our digital assets</li>
</ul>
<p>Testing &amp; Experimentation</p>
<ul>
<li>Maintain a testing plan across channels (creative, offers, timing, audiences, and landing pages)</li>
<li>Set up clear test goals, ensure tests are done correctly, and document results following NHL League and Partners guidelines</li>
<li>Share learnings and make sure successful tests are used across the team</li>
</ul>
<p>Collaboration</p>
<ul>
<li>Work closely with Ticketing, Partnerships, Brand/Creative, BI, and external agencies to ensure accurate execution and continuous optimization of digital marketing channels</li>
<li>Support specific campaigns and post-game recaps with fast, clear insights and recommended next steps on a game-by-game basis</li>
</ul>
<p>Provides direct supervision, guidance, and performance oversight to the Coordinator, ensuring clear priorities, consistent workflow, and alignment with departmental goals.</p>
<p><b>
SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY:</b></p>
<p>
The Manager Digital Marketing must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:</p>
<ul>
<li>Deep understanding of digital marketing channels, including paid media, SEO/SEM, email, social, and web analytics.</li>
<li>Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations.</li>
<li>Proficiency with analytics platforms (Stellar Algo, Google Analytics, Adobe Analytics, dashboards, similar reporting tools).</li>
<li>Skilled in project management, prioritization, and cross‑functional coordination.</li>
<li>Strong understanding of acquisition, onsite behavior, segmentation, and personalization.</li>
<li>Innovate and problem‑solve to optimize digital experiences and drive measurable results.</li>
<li>Excellent communicator who can turn complex data into simple strategies and next steps.</li>
<li>Highly organized, detail-oriented, and comfortable working cross-functionally in a fast-paced environment.</li>
<li>Experience in sports or entertainment is a plus.</li>
<li>Flexibility to work evenings, weekends, and holidays as required.</li>
</ul>
<p><b>QUALIFICATION STANDARDS:</b></p>
<p>
Education:</p>
<ul>
<li>BA/BS Degree (4-year) Marketing, Business, Journalism, English focus preferred</li>
</ul>
<p>Experience:</p>
<ul>
<li>4-6 years related work experience in digital performance marketing, lifecycle/CRM or integrated digital strategy with proven revenue impact</li>
<li>Requires substantial, hands‑on experience with Salesforce Marketing Cloud, including campaign execution, audience segmentation, automation, and platform optimization.</li>
<li>Experience in supervising the work of others</li>
<li>Experience with GA4, paid media platforms (Meta, Google/YouTube), and BI dashboards.</li>
</ul>
<p><b>Payscale:</b> $71,000 - $88,000</p>
<p><b>
Bonus: </b><i>This position is eligible for a bonus under the current bonus plan requirements.</i></p>
<p><b>
Benefits </b><b>Full-time</b><b><i>: </i></b><i>We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.</i></p>
<p>
AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.</p>
<p>
AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions. We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.</p>
<p><b><i>
Employer does not offer work visa sponsorship for this position.</i></b></p>
<p><b>
#LI-LAKings </b><b>#LI-Onsite</b></p></div>

LA Kings - Manager Digital Marketing

Keen Footwear

<div><p><b>Job Summary</b></p>
<p>
The Senior Manager of Retention and Loyalty leads the execution and optimization of lifecycle marketing programs to drive repeat purchase, increase customer lifetime value (LTV), and strengthen brand engagement. This role supports a data-driven lifecycle ecosystem across owned channels, including email, SMS, and loyalty programs. They contribute to CRM audience strategy and segmentation and lead test-and-learn initiatives, using platforms such as Klaviyo, Shopify, and Yotpo to improve performance through data-driven insights. This role sets lifecycle and loyalty roadmaps while ensuring high-quality execution. They manage agency and technology partners and collaborate cross-functionally to deliver aligned programs. Primarily focused on North America, this role also contributes to CRM best practices across regions. Success is measured by improvements in retention, purchase frequency, and LTV.</p>
<p><b>
Essential Functions</b></p>
<p>
Description</p>
<ul>
<li>Leads the development and execution of retention and lifecycle marketing programs including CRM campaign calendar, automated journeys, and loyalty integration. Defines roadmap, prioritization, and success metrics across lifecycle stages (onboarding, engagement, retention, winback), ensuring programs drive measurable improvements in LTV and repeat purchase behavior.</li>
<li>Drives the performance and optimization of the loyalty program. Defines program structure, benefits, and unique offerings to drive program engagement, consumer retention, and increased consumer value. Continuously evaluates program effectiveness through data and consumer insights, identifying opportunities to enhance engagement, differentiation, and financial impact.</li>
<li>Leads the development and management of holistic consumer group strategies (e.g., VIP, professional, or community segments), including program design, and tailored experiences. Partners cross-functionally to ensure these programs are differentiated, scalable, and aligned with brand and commercial objectives.</li>
<li>Develops and evolves advanced segmentation frameworks and behavior-based journeys in close collaboration with Analytics and Digital Experience. Champions a consumer group test-and-learn agenda across channels, leveraging A/B testing, audience insights, and performance data to continuously optimize messaging, timing, and consumer experience.</li>
<li>Leverages consumer data, RFM analysis, and performance reporting to evaluate program effectiveness, identify growth opportunities, and inform strategic decision-making. Partners with analytics teams to enhance data models and measurement frameworks.</li>
<li>Contributes to acquisition strategies via owned channels, driving high-quality list growth across eCommerce, retail, and other touchpoints, with a focus on long-term engagement and value creation.</li>
<li>Manages agency and technology partners and serves as a key stakeholder in aligning lifecycle marketing with broader business objectives.</li>
<li>Manages and develops a team responsible for executing lifecycle marketing initiatives. Partners cross-functionally with brand, product, merchandising, and analytics to ensure coordinated campaign delivery. Contributes insights and learnings to CRM best practices within the Digital Marketing center of excellence.</li>
</ul>
<p><i>Please note this job description is not designed to contain a comprehensive listing of activities, duties, or</i><i> </i><i>responsibilities that are required of the employee for this job. Duties responsibilities and activities may</i><i> </i><i>change at any time with or without cause.</i></p>
<p><b>
Qualifications</b></p>
<ul>
<li>Bachelor's Degree in Business, Marketing, Communications, or related field required.</li>
<li>Minimum six (6) of experience configuring and leveraging advanced capabilities in lifecycle marketing across email, SMS, and loyalty.</li>
</ul>
<p><i>Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.</i></p>
<p><b>
Knowledge, Skills, and Abilities</b></p>
<ul>
<li>Experience leveraging leading CRM, loyalty, and marketing automation platforms (e.g., Klaviyo), ecommerce platforms (e.g., Shopify), and loyalty technologies (e.g., Yotpo or similar)</li>
<li>Familiarity with consumer data infrastructure and integrations across marketing and ecommerce systems</li>
<li>Highly organized with the ability to manage multiple priorities, projects, and stakeholders in a fast-paced environment</li>
<li>Advanced analytical skills with the ability to translate consumer data and insights into actionable strategies that drive measurable business outcomes</li>
<li>Experience with experimentation frameworks (A/B testing, test-and-learn agendas) and performance optimization across lifecycle channels</li>
<li>Proficiency in analytics and reporting tools (e.g., Google Analytics, Power BI or similar), with strong Excel skills for data analysis and modeling</li>
<li>Proven ability to build, lead, and develop high-performing teams, fostering a culture of accountability, innovation, and continuous improvement</li>
<li>Strong cross-functional collaborator with experience influencing stakeholders across brand, product, merchandising, and analytics teams</li>
<li>Excellent communication and presentation skills, with the ability to translate complex data into clear, compelling narratives for all levels of the organization</li>
<li>Ability to synthesize diverse perspectives and align teams around a unified vision and strategy</li>
<li>Strong attention to detail paired with a strategic, big-picture mindset</li>
<li>Self-directed and able to prioritize effectively while navigating ambiguity</li>
</ul>
<p><b>Travel Required:</b><b> </b>No</p>
<p><b>
Base Salary: </b>$144,000 - $153,000</p>
<p><i>
This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits.</i></p>
<p><b>
Why Work at KEEN: </b>Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect<b> </b>the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.
<br>
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<i>Fuerst Group, KEEN, and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.</i></p></div>

Sr. Manager, Retention & Loyalty

Etisalat

<div><div><b>Lifestyle Market Place Manager.Digital, Fintech, CRM &amp; Terminals</b> <b>-</b> <b>(</b><b>260000KJ</b><b>)</b></div><div><b>
Description</b><div></div><p><b><br>
Job Purpose</b></p><p>
The Category Senior Supervisor / Manager will play a pivotal role in defining the roadmap, optimizing partner integration workflows, leading cross-functional collaboration, and scaling CVM capabilities to enhance customer lifetime value.</p><p><b>
Report To Position Name</b></p><p>
1. Category GMV &amp; Growth: Drive topline revenue within assigned product segments. 2. Vendor Contribution &amp; Partnerships: Maximize partner participation in promos and funding. 3. Customer Engagement &amp; Retention: Improve repeat rate and engagement through campaigns. 4. Assortment &amp; Stock Health: Maintain curated, high-performing assortment and availability. 5. Operational Accuracy: Ensure pricing, returns, and fulfillment run smoothly. ROLES &amp; RESPONSIBILITIES 1. Merchant Integration &amp; Strategic Partner Management &bull; Lead end-to-end merchant integration for food and grocery verticals, ensuring seamless technical and operational execution. &bull; Develop standardized integration playbooks and drive automation to scale merchant onboarding. &bull; Manage senior merchant relationships, negotiate SLAs, and build long-term win-win collaboration models. &bull; Coordinate with Engineering, Operations, Legal, and Commercial teams to align partner objectives with business outcomes. 2. Product Leadership &amp; CVM Ownership &bull; Own the product roadmap for merchant integrations and CVM, aligned with growth and engagement targets. &bull; Translate customer insights, market trends, and business requirements into clear product features and initiatives. &bull; Oversee segmentation strategies, lifecycle campaigns, retention mechanisms, and CVM-led monetization programs. &bull; Evaluate impact of CVM strategies using data science inputs and experimentation frameworks (A/B testing, cohorts). 3. Growth Marketing &amp; Customer Engagement &bull; Collaborate with Marketing to design multi-channel promotional campaigns and customer communication journeys. &bull; Guide the use of MarTech tools to execute personalized offers, push notifications, and reactivation campaigns. &bull; Monitor campaign performance across touchpoints (app, social media, email) and iterate for continuous optimization. &bull; Lead social media engagement strategy related to new merchant launches, feature rollouts, and seasonal offers. 4. Analytics, Reporting &amp; Strategic Insights &bull; Define and monitor KPIs for merchant integration efficiency, CVM performance, and customer engagement. &bull; Lead regular reporting cadence with actionable insights and strategic recommendations. &bull; Use dashboards and data visualization to communicate progress, gaps, and opportunities to stakeholders and leadership.</p><div><br>
</div></div><div><b>
Qualifications</b><div></div><p><b><br>
QUALIFICATIONS_ESSENTIAL</b></p><p>
&bull; Proven track record of leading integration or ecosystem development projects with measurable success. &bull; Proficient in API design, integration logic, and workflow optimization with strong cross-functional project management skills. &bull; Strong grasp of CVM frameworks: segmentation, CLTV models, churn management, and offer design. &bull; Skilled in tools like Google Analytics, Firebase, Mixpanel, HubSpot, Braze, or similar. &bull; Data-savvy with strong analytical thinking; proficiency in SQL is a plus. &bull; Excellent interpersonal and leadership skills; capable of managing stakeholders at all levels<br>
</p><p><b>
QUALIFICATIONS_DESIRABLE</b></p><p>
&bull; Exposure to agile product development practices, sprint planning, and backlog prioritization. &bull; Familiarity with customer engagement tools and social media analytics platforms. &bull; MBA or postgraduate degree in Business, Marketing, or Technology-related fields is a plus.<br>
</p><p><b>
EXPERIENCE_ESSENTIAL</b></p><ul><li>5&ndash;7 years of experience in product management, customer lifecycle marketing, or digital partnerships in an e-commerce sector.</li></ul><p><b><br>
EXPERIENCE_DESIRABLE</b></p><ul><li>Experience in launching or scaling B2B2C partnerships in marketplaces or Super Apps.</li></ul><p><b><br>
CERTIFICATIONS_ESSENTIAL</b></p><p>
N/A</p><div><br>
</div></div><div><b>
Job</b><b>:</b> Manager</div><div><b>
Organization</b><b>:</b> Etisalat-Misr</div><div><b>
Job Posting</b><b>:</b> 07/Apr/2026, 9:02:29 AM</div></div>

Lifestyle Market Place Manager.Digital, Fintech, CRM & Terminals

MeridianLink

<div><div><p>Location</p><div>
US Remote</div></div><div><p>
Employment Type</p><div>
Full time</div></div><div><p>
Location Type</p><div>
Remote</div></div><div><p>
Department</p><div>
Marketing</div></div><div><p>
Compensation</p><ul><div><p>
$104,148 &ndash; $177,600</p></div></ul><div><div>
MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.</div><div></div><div>
I<b>t is not typical for offers to be made at or near the top of the salary range.</b> The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
</div><div></div><div>Meridianlink offers:</div><ul><li><div>
Insurance coverage (medical, dental, vision, life, and disability)</div></li><li><div>
Flexible paid time off</div></li><li><div>
Paid holidays</div></li><li><div>
401(k) plan with company match</div></li><li><div>
Remote work</div></li></ul><div>
All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time.
</div><div>#LI-REMOTE</div></div></div></div>
<br><div><div><div><b>Position Summary</b></div><p>
The Principal Demand Generation Campaign Manager is a strategic, hands-on owner responsible for driving expansion, cross-sell, and upsell pipeline within MeridianLink&rsquo;s existing customer base. This role owns the strategy, planning, execution, and optimization of MeridianLink&rsquo;s highest-impact customer demand programs that increase product adoption, surface in-account opportunities, and accelerate pipeline for Customer Sales.</p><p>
This role partners closely with Customer Sales, Product Marketing, RevOps, and Customer Marketing to identify high-intent signals, activate targeted campaigns, and deliver measurable pipeline impact. The ideal candidate is both strategic and executional&mdash;comfortable owning complex programs and establishing the playbooks, standards, and measurement approach that improve how customer demand is generated across the business.</p><p><b>
Key Responsibilities</b></p><ul><li><div><b>
Own customer demand strategy</b> for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns</div></li><li><div><b>
Plan and execute integrated demand programs</b> across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns</div></li><li><div><b>
Partner closely with Customer Sales and Account Management</b> to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion</div></li><li><div><b>
Translate customer data and intent signals</b> (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies</div></li><li><div><b>
Drive pipeline outcomes</b>, not just activity&mdash;owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence</div></li><li><div><b>
Leverage marketing automation and CRM platforms</b> (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale</div></li><li><div><b>
Continuously optimize performance</b> through testing, experimentation, and analytics across messaging, channels, and targeting</div></li><li><div><b>
Collaborate cross-functionally</b> with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets</div></li><li><div><b>
Manage budgets and forecasts</b> for assigned programs, optimizing spend to maximize ROI and pipeline contribution</div></li><li><div><b>
Set standards that scale customer demand generation</b> by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact</div></li></ul><p></p><p><b><br>
Qualifications</b></p><p>
This person will act as a career-level professional and subject matter expert in customer demand generation and expansion motions. The role will have work that will include new, highly complex, or highly impactful to the business. The individual should have complete knowledge and a full understanding of the area of specialization, principles, and practices within a professional discipline. The role will include work on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Work is expected to be done independently through independent judgment.</p><ul><li><div>
6&ndash;8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech</div></li><li><div>
Proven success driving <b>expansion, cross-sell, or post-sale demand</b> within an existing customer base</div></li><li><div>
Strong understanding of <b>customer lifecycle marketing</b>, account-based approaches, and sales-aligned campaign execution</div></li><li><div>
Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization</div></li><li><div>
Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations</div></li><li><div>
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment</div></li><li><div>
Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders</div></li><li><div>
Bachelor&rsquo;s degree or equivalent practical experience</div></li></ul></div><p></p><p><b>
Apply for this Job</b></p></div>

Principal Demand Generation Campaign Manager

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