lifecycle marketing manager

Reward Gateway

<div><h3 class="jobSectionHeader">Description</h3><div> 
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. 
 
Guided by our shared missions&mdash;&lsquo;Making the World a Better Place to Work&rsquo; and &lsquo;Enriching Connections, For Good&rsquo;&mdash;we&rsquo;re committed to transforming workplaces and improving people&rsquo;s daily lives. 
 
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. 
 
Your Role in our Mission
 
 
We are looking for a Lifecycle Marketing Manager to design and execute personalized, multi-channel campaigns that guide customers through their entire journey with a brand, from first touch to loyalty, aiming to boost engagement, retention, and lifetime value by delivering the right message at the right time using marketing automation and data analysis. They map customer touchpoints, manage automated journeys (email, SMS, etc.), analyze performance, and work cross-functionally to create a cohesive, data-driven customer experience. 
</div><div>The Lifecycle Marketing Manager will also help drive engagement, retention, and e-commerce growth through personalized, data-driven lifecycle campaigns. In this role, you will contribute to the development and execution of our B2C strategy, leveraging marketing automation tools to deliver best-in-class customer experiences. 
</div><div>You will collaborate closely with our Partner and Client Success teams to deliver targeted, performance-driven journeys that maximize customer lifetime value and support our commercial goals.</div><h3 class="jobSectionHeader"> 
Some of Your Responsibilities &amp; Core Duties will be:</h3> 
<ul>
<li>
Build, test, deploy, and optimize multi-channel campaigns using Braze.</li>
<li>Manage all campaign operations, including audience segmentation, workflow setup, QA, and scheduling.</li>
<li>Execute and optimize B2C lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.</li>
<li>Analyze and understand customer journey and touchpoints to optimize experience and upsell experience.</li>
<li>Collaborate with cross-functional teams to align programs with broader business objectives.</li>
<li>Support the development of automated user journeys that enhance personalization and customer lifetime value.</li>
<li>Develop engagement strategies to improve customer satisfaction and increase retention rates.</li></ul> 
<h3 class="jobSectionHeader">
Experience and Skills You Need in this Role:</h3><div> 

Required Skills/Abilities:</div><ul>
<li>Strong verbal and written communication.</li>
<li>Strong organizational and multitasking skills.</li>
<li>Strong analytical skills and proficiency with marketing analytics tools.</li>
<li>Familiarity with digital marketing channels and marketing automation tools.</li>
<li>Comfortable working with data to identify trends, measure results, and optimize future campaigns.</li>
<li>Experience working with cross-functional teams to deliver coordinated customer engagement initiatives.</li>
</ul><div>Education and Experience:</div><ul>
<li>Bachelor&rsquo;s degree preferred. Equivalent combination of education and experience will be considered.</li>
<li>8+ years of experience in lifecycle marketing, or marketing automation within B2C or SaaS environment.</li>
<li>Hands-on experience with Braze or other centralized communication platforms.</li></ul> 
<h3 class="jobSectionHeader">
The Interview Process:</h3> 
<ul>
<li>
Phone screen with a member of the Talent Acquisition Team</li>
<li>First stage interview with Director of Growth Marketing</li>
<li>Second round with Senior Director, Strategic Partnerships and Senior Director, Account Manager</li>
<li>Third round with VP of Marketing</li></ul><div> 
</div><div>
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.</div> 
<h3 class="jobSectionHeader">
About Reward Gateway</h3><div>
Reward Gateway is culture and client driven. We&rsquo;re obsessed with putting the &ldquo;Human&rdquo; in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we&rsquo;ve been right by the side of the world&rsquo;s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people. 
 
The world&rsquo;s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.</div></div>

Lifecycle Marketing Manager

Panorama Education

<div>About Panorama:
Panorama Education is a fast-growing technology company focused on helping students achieve academic success and well-being. More than 2,000 K&ndash;12 school districts serving 15 million students across all 50 states have adopted Panorama to understand and support students across academics, attendance, behavior, and life skills development. School districts turn to Panorama's student support platform, research-backed surveys, and professional development to track progress toward strategic goals and improve student outcomes.
Panoramians can choose to work fully remote anywhere within the Continental United States.
About the Role:
As a Lifecycle Marketing Manager, you will own and evolve Panorama&rsquo;s email marketing strategy across the full funnel. In this role, you&rsquo;ll develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data&mdash;helping to re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth. From campaign planning and build to testing, optimization, and performance analysis, you&rsquo;ll ensure Panorama&rsquo;s lifecycle programs deliver measurable business impact.
You will also partner closely with Sales to support outbound cadence creation and optimization, ensuring email plays a critical role in coordinated go-to-market efforts and prospect engagement.
In addition, you&rsquo;ll help support Panorama&rsquo;s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies that maximize pipeline impact.
Responsibilities:
Email Strategy &amp; Execution<ul><li>
Partner with Growth and Product Marketing to develop email campaign strategies aligned to acquisition and expansion goals</li><li>
Build and optimize nurture programs tailored to funnel stage, persona, and behavioral signals to move leads down the funnel</li><li>
Build, QA, and deploy emails in HubSpot (or similar marketing automation platform).</li><li>
Plan and execute tests (subject lines, content, CTAs, send timing) to continuously improve performance</li><li>
Ensure all email programs comply with relevant regulations and best practices (e.g., CAN-SPAM, GDPR)</li><li>
Collaborate with design and marketing partners to create and maintain on-brand, user-focused email templates</li><li>
Partner with Marketing Operations to set up and maintain marketing automation workflows, personalization logic, and triggered emails based on user behavior and engagement</li></ul>
Webinar Activation &amp; Technical Management<ul><li>
Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues</li><li>
Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content</li><li>
Test new webinar formats, interactive elements, and content styles to boost registration, attendance, and engagement</li></ul>
SDR Partnership &amp; Lead Follow-Up<ul><li>
Partner with SDR team to support outbound cadence creation and optimization, ensuring messaging alignment and improved engagement across marketing and sales touchpoints</li><li>
Develop and optimize post-event and inbound lead follow-up sequences.</li><li>
Support audience list pulls and segmentation for SDR outreach efforts.</li><li>
Help improve handoff processes between Marketing and Sales</li></ul>
Reporting &amp; Optimization<ul><li>
Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability</li><li>
Analyze campaign performance and share actionable insights with marketing and sales stakeholders.</li><li>
Maintain documentation of processes and best practices.</li><li>
Stay current on email marketing and webinar trends, tools, and deliverability best practices</li></ul> 

Requirements 
This job is for you if you have:<ul><li>
3&ndash;5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology</li><li>
Proven success building and optimizing nurture programs that drive engagement and pipeline</li><li>
Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration</li><li>
Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages</li><li>
A strong understanding of email deliverability, compliance, and industry best practices</li><li>
Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously</li><li>
A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates</li><li>
A test-and-learn mindset with attention to detail and a drive for continuous improvement</li><li>
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach)</li><li>
Strong project management skills with attention to detail and the ability to manage multiple priorities</li><li>
Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)</li></ul> 

Benefits 
Base Salary: The base salary range for this position is $82,875 - $121,875.
Our salary is just one component of Panorama&rsquo;s competitive total rewards strategy that also includes annual bonuses or commission awards, equity awards, as well as other region-specific health and welfare benefits.
US Only:<ul><li>
401K with an employer match</li><li>
Health, dental, vision, life insurance, and short-term and long-term disability coverage.</li><li>
Flexible spending account for health care and dependent care</li><li>
Wellness Reimbursement</li><li>
Work from Home Reimbursement</li><li>
Flexible vacation policy</li><li>
Parental leave program</li><li>
Company Issued Laptop</li></ul></div>

Flipdish

<div>
 
 At Flipdish, we&rsquo;re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.
 
 
 
 
 
 Everything we do is designed to make running a restaurant satisfyingly simple in a world that&rsquo;s anything but.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.
 
 
 
 
 
 You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.
 
 
 
 
 
 This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Lifecycle Communications and Onboarding
 
 
 
 
 
 <ul>
 <li>
 Own customer onboarding communications across email, WhatsApp, and in-product touch points.
 </li>
 <li>
 Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
 </li>
 <li>
 Ensure consistent messaging that aligns with product positioning and customer expectations.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement and Retention
 
 
 
 
 
 <ul>
 <li>
 Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
 </li>
 <li>
 Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
 </li>
 <li>
 Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
 </li>
 <li>
 Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.
 </li>
 </ul>
 
 
 
 
 
 Expansion and Growth
 
 
 
 
 
 <ul>
 <li>
 Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
 </li>
 <li>
 Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
 </li>
 <li>
 Identify optimal moments in a customer&rsquo;s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 
 
 
 <ul>
 <li>
 Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
 </li>
 <li>
 Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
 </li>
 <li>
 Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.
 </li>
 </ul>
 
 
 
 
 
 Measurement and Optimisation
 
 
 
 
 
 <ul>
 <li>
 Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
 </li>
 <li>
 Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
 </li>
 <li>
 Champion best practice in customer communications and design processes that improve message quality and timing.
 </li>
 </ul>
 
 
 
 
 
 Key KPIs
 
 
 
 
 
 <ul>
 <li>
 Expansion in MRR from lifecycle and cross-sell campaigns
 </li>
 <li>
 Reduction in overall churn through targeted intervention
 </li>
 <li>
 Increased customer activation, feature adoption, and order volume
 </li>
 <li>
 Improved engagement rates across lifecycle channels
 </li>
 <li>
 Reduction of uncoordinated customer messaging across departments
 </li>
 </ul>
 
 
 
 
 
 About You
 
 
 
 
 
 <ul>
 <li>
 Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
 </li>
 <li>
 Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
 </li>
 <li>
 Data-driven mindset with the ability to interpret insights and act on them quickly.
 </li>
 <li>
 Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
 </li>
 <li>
 Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
 </li>
 <li>
 Experience using Intercom for customer communication, support, or automation would be a big advantage.
 </li>
 <li>
 Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
 </li>
 <li>
 Experience messaging to customers in the UK and Ireland is essential.
 </li>
 <li>
 Ability to adhere to brand guidelines and tone of voice is essential.
 </li>
 <li>
 Previous experience communicating to or working with restaurants or takeaways is an advantage.
 </li>
 <li>
 Comfortable working cross-functionally and influencing without authority.
 </li>
 <li>
 Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
 </li>
 <li>
 Passionate about customer experience, retention, and delivering value throughout the lifecycle.
 </li>
 <li>
 Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.
 </li>
 </ul>
 
 
 
 
 🦄
 
 About Flipdish
 
 
 
 We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
 
 
 
 
 
 AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
 
 
 
 
 
 But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
 
 
 
 
 
 
 🫀Our culture
 
 
 
 
 
 
 At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it
 
 is
 
 !). But, this all depends on our employees. And that&rsquo;s because we trust our employees to define what sort of an employer Flipdish is.
 
 
 
 
 
 Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
 
 
 
 
 
 We&rsquo;re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
 
 
 
 
 
 We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We&rsquo;re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
 
 
 
 
 
 So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don&rsquo;t see an opening just yet, do get in touch and register your interest with us anyway. We&rsquo;ll be in touch as soon as something suitable opens up.
 
 
 
 
 
 
 🙈Don&rsquo;t be shy. Apply.
 
 
 
 
 
 
 We know that imposter syndrome can be a thing. Don&rsquo;t let it be. We want enthusiastic people from all backgrounds. If you feel like you&rsquo;re up for working with us, get in touch.
 
 
 
 
 
 We also understand some candidates might need assistance. That&rsquo;s not a problem in the slightest. Just reach out to us, we&rsquo;d love to hear from you.
 
</div>

Customer Lifecycle Marketing Manager

<div>At Flipdish, we're turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.

Everything we do is designed to make running a restaurant satisfyingly simple in a world that's anything but.
<h2 class="jobSectionHeader">
About the Role</h2>

We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.

You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.

This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
<h2 class="jobSectionHeader">
Key Responsibilities</h2>
<h3 class="jobSectionHeader">Lifecycle Communications and Onboarding</h3>
<ul><li>Own customer onboarding communications across email, WhatsApp, and in-product touch points.</li>
<li>Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.</li>
<li>Ensure consistent messaging that aligns with product positioning and customer expectations.</li>
</ul><h3 class="jobSectionHeader">Customer Engagement and Retention</h3>
<ul><li>Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.</li>
<li>Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.</li>
<li>Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.</li>
<li>Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.</li>
</ul><h3 class="jobSectionHeader">Expansion and Growth</h3>
<ul><li>Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.</li>
<li>Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.</li>
<li>Identify optimal moments in a customer's lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Alignment</h3>
<ul><li>Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.</li>
<li>Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.</li>
<li>Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.</li>
</ul><h3 class="jobSectionHeader">Measurement and Optimisation</h3>
<ul><li>Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.</li>
<li>Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.</li>
<li>Champion best practice in customer communications and design processes that improve message quality and timing.</li>
</ul><h2 class="jobSectionHeader">Key KPIs</h2>
<ul><li>Expansion in MRR from lifecycle and cross-sell campaigns</li>
<li>Reduction in overall churn through targeted intervention</li>
<li>Increased customer activation, feature adoption, and order volume</li>
<li>Improved engagement rates across lifecycle channels</li>
<li>Reduction of uncoordinated customer messaging across departments</li>
</ul><h2 class="jobSectionHeader">About You</h2>
<ul><li>Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.</li>
<li>Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.</li>
<li>Data-driven mindset with the ability to interpret insights and act on them quickly.</li>
<li>Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.</li>
<li>Excellent communication and copywriting skills, with a talent for simplifying complex concepts.</li>
<li>Experience using Intercom for customer communication, support, or automation would be a big advantage.</li>
<li>Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.</li>
<li>Experience messaging to customers in the UK and Ireland is essential.</li>
<li>Ability to adhere to brand guidelines and tone of voice is essential.</li>
<li>Previous experience communicating to or working with restaurants or takeaways is an advantage.</li>
<li>Comfortable working cross-functionally and influencing without authority.</li>
<li>Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.</li>
<li>Passionate about customer experience, retention, and delivering value throughout the lifecycle.</li>
<li>Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.</li>
</ul><h3 class="jobSectionHeader"> About Flipdish</h3>

We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.

AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.

But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
<h3 class="jobSectionHeader">
Our culture</h3>

At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it is!). But, this all depends on our employees. And that's because we trust our employees to define what sort of an employer Flipdish is.

Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.

We're a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.

We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We're focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!

So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don't see an opening just yet, do get in touch and register your interest with us anyway. We'll be in touch as soon as something suitable opens up.
<h3 class="jobSectionHeader">
Don't be shy. Apply.</h3>

We know that imposter syndrome can be a thing. Don't let it be. We want enthusiastic people from all backgrounds. If you feel like you're up for working with us, get in touch.

We also understand some candidates might need assistance. That's not a problem in the slightest. Just reach out to us, we'd love to hear from you.</div>

UnitedMasters

<div>
 
 Who We Are
 
 
 
 UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters&rsquo; music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
 
 
 
 
 The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
 
 
 
 We are looking for a
 
 Product &amp; Lifecycle Marketing Manager
 
 to join UnitedMasters!
 
 
 
 This role is based in San Francisco with four days in-office and one day remote.
 
 
 
 
 
 What You'll Do
 
 
 
 
 
 Product Marketing &amp; Strategy
 
 
 <ul>
 <li>
 
 
 Go-to-Market (GTM) Execution:
 
 
 Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message.
 </li>
 <li>
 
 
 Competitive Intelligence:
 
 
 Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering.
 </li>
 <li>
 
 
 User Research &amp; Insights:
 
 
 Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks.
 </li>
 <li>
 
 
 Positioning &amp; Messaging:
 
 
 Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads.
 </li>
 <li>
 
 
 Feature Adoption:
 
 
 Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn.
 </li>
 </ul>
 
 
 Lifecycle &amp; Conversion
 
 
 <ul>
 <li>
 
 
 Funnel Optimization:
 
 
 Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion.
 </li>
 <li>
 
 
 Retention &amp; Winback:
 
 
 Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers.
 </li>
 <li>
 
 
 Braze Execution:
 
 
 As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant.
 </li>
 <li>
 
 
 A/B Testing:
 
 
 Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics.
 </li>
 <li>
 
 
 Data Reporting:
 
 
 Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV).
 </li>
 </ul>
 
 
 Knowledge, Skills and Abilities
 
 
 <ul>
 <li>
 
 
 Technical Proficiency:
 
 
 &nbsp; You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly.
 </li>
 <li>
 
 
 Analytical Mindset:
 
 
 You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus.
 </li>
 <li>
 
 
 Product Intuition:
 
 
 You understand how users interact with software and can advocate for product changes that improve the marketing funnel.
 </li>
 <li>
 
 
 Communication:
 
 
 Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists.
 </li>
 </ul>
 
 Minimum Qualifications
 
 <ul>
 <li>
 5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app.&nbsp;
 </li>
 <li>
 Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio.) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
 </li>
 </ul>
 
 Preferred Qualifications
 
 <ul>
 <li>
 &nbsp;Music industry experience/knowledge is a plus!
 </li>
 </ul>
 
 
 About UnitedMasters, Inc.
 
 
 
 
 UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world&rsquo;s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
 
 
 
 
 
 
 Salary Hiring Range:
 
 
 
 $125,000 - $145,000
 
 
 
 
 
 
 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
 
 
 
 
 
 
 Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.&nbsp; We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.&nbsp;
 
 
 
 
 
 
 The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.&nbsp; If that ends up being the case, the updated salary range will be communicated with you as a candidate.
 
 
 
 
 
 
 The salary range above is for the NY/CA.&nbsp; As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
 
 
 
 
 
 
 
</div>

Product & Lifecycle Marketing Manager

Thriveworks

<div>Senior Lifecycle Marketing Manager - Remote
About Thriveworks
Thriveworks is one of the leading mental healthcare companies in the USA, with over 2,800 employees, founded by and still led by clinicians. We have recently launched a new vision to become America&rsquo;s most valued mental healthcare company&mdash;where our teams can fulfill their purpose and do their best work, where clients are treated with warmth and respect, and where communities benefit from access to high-quality care that helps them heal and thrive in life. Thriveworks is committed to providing accessible, top-tier mental health services through a network of licensed therapists and mental health professionals. As we enter this exciting new chapter, our mission remains focused on helping people live happier, healthier lives through both in-person and online counseling services.
About the Job
We're looking for a Senior Lifecycle Marketing Manager to join our marketing team, someone who sees communication as both craft and lever. This is a high-visibility, cross-functional role that sits at the intersection of strategy and execution, partnering closely with leaders across operations, clinical, data, product, and content to build communications that actually move the needle.
You'll use lifecycle communications to bridge client experience and business outcomes by designing purposeful touchpoints that drive revenue, deepen engagement, and improve LTV across every stage of the client journey. If you believe great messaging can create lasting relationships, this role was built for you.
Compensation: $120,000 - $155,000 with bonus potential
What success looks like
You bring range: the organizational discipline to manage multiple workstreams without dropping a ball, and the creative instinct to care deeply about how a sentence lands. You hold both the strategy and the details and know when to zoom out and when to sweat the copy. You thrive in collaborative environments and aren't just comfortable leading cross-functional conversations, but you actively seek them out to drive toward a shared goal.
You love a good process, and you love improving one even more. You're nimble, proactive, and honest about what's working. You don't wait to be handed a playbook &mdash; you help write it.
You'll thrive here if you are
Highly organized // Juggling is your baseline
Detail-oriented // Nothing slips through the cracks
A clear communicator // In writing and in the room
Collaborative // Cross-functional by default
Process-driven // And always improving it
A natural leader // Who gets things done 
Your Background
You've worked on lifecycle or CRM campaigns that made a real difference. You&rsquo;ve worked on campaigns that lengthened retention, deepened engagement, or turned good clients into loyal ones. You understand the mechanics of email and SMS, and you know how to tie them to a larger strategic story. Bonus points if you've operated in healthcare, health-tech, or another high-compliance environment where thoughtful communication isn't optional.
Past colleagues would probably describe you as creative, strategic, dependable, a go-getter, and a clear leader.
Key Responsibilities<ul><li>
Define the lifecycle marketing roadmap from acquisition through retention and drive execution against it.</li><li>
Build segmented, personalised campaigns across email, SMS, and direct channels: track CAC, ROI, and LTV to optimize performance.</li><li>
Lead working sessions with product, analytics, creative, and clinical teams to align on priorities and timelines.</li><li>
Design and run A/B tests to improve messaging, creative, and targeting.</li><li>
Map the customer journey end to end; identify gaps and build action plans to close them.</li><li>
Own the lifecycle marketing infrastructure, including Salesforce Marketing Cloud, ensuring programs, automation, and data flows support client acquisition, engagement, and retention.</li></ul>
What you bring
<ul><li>7 plus years in lifecycle, CRM, or retention marketing with experience owning lifecycle strategy end-to-end.</li><li>
Bonus experience: Healthcare or another high-compliance industry</li><li>
Hands-on experience with tools like Salesforce Marketing Cloud (SFMC), HubSpot, Marketo, etc.</li><li>
Data-driven mindset: comfortable pulling reports, interpreting data, and turning insights into action.</li><li>
Result-oriented: you hold yourself accountable to performance goals.</li><li>
Superior project management skills: you can hold multiple workstreams, stakeholders, and deadlines in your head at once.</li></ul> 
Benefits<ul><li>
An amazing team culture</li><li>
Professional development &amp; advancement opportunities</li><li>
401K with a 3% employer match</li><li>
Healthcare, Dental, Vision, and life insurance benefits</li><li>
Paid time off and paid holidays</li><li>
Professional EAP program for team members &amp; household</li><li>
Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance</li></ul>
Successful Thriveworks employees believe in our mission to help people live happy, healthy lives. They also embody our core values, which focus on the ability and willingness to adapt, raise the bar, act with integrity, achieve our goals, and work well together. If you think you fit the bill and belong on our team, apply today!
Physical demands for Thriveworks positions may include being sedentary for long periods. Entering text or data into a computer through a traditional keyboard is also a requirement.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
Interested in joining Team Thriveworks? We're thrilled to meet you!
With Job scams becoming more and more frequent, here's how to know you're speaking with a real member of our team:<ul><li>
Our recruiters and other team members will only email you from thriveworks@myworkday.com or an @thriveworks.com email address.</li><li>
Our recruiters and other team members may also contact you via text or phone to schedule an interview.</li><li>
A google meets interview invitation will be sent via email and will only come from an @thriveworks.com email address.</li><li>
Our interviews will take place over Google Meet (not Microsoft Teams, Zoom, or any other platform).</li><li>
We will never ask you to purchase or send us equipment.</li></ul>
If you see a scam related to Thriveworks, please report it to infosec@thriveworks.com. You can contact employment@thriveworks.com with any questions or concerns.
Thriveworks is an Equal Opportunity Employer. Our people are our most valuable assets. We embrace and encourage differences in age, color, disability, ethnicity, gender identity or expression, national origin, physical and mental ability, race, religion, sexual orientation, veteran status, and other characteristics that make our employees unique. We encourage and welcome diverse candidates to apply for any position you are qualified for to bring your unique perspective to our team.
By clicking Apply, you acknowledge that Thriveworks may contact you regarding your application.</div>

Senior Lifecycle Marketing Manager - Remote

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. This marketer will help create and execute the team's vision and strategy for leveraging Amazon's owned channels (e.g., amazon.jobs, hiring.amazon.com) to deliver personalized, automated candidate experiences at global scale. 
 
In this role, you are responsible for the tactical implementation and execution of global email, SMS, and push notification campaigns that deliver exceptional candidate experiences. This role will execute lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale. 
 
This is a critical role on the Journey Orchestration team to execute acquisition, engagement, and win-back campaigns. The successful candidate will demonstrate thorough knowledge of email, SMS and push notification marketing, extensive hands-on experience with CRMs and marketing automation platforms, strong HTML &amp; CSS coding skills for email template development, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev teams. 
 
The ideal candidate is passionate about executing compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of implementing and launching impactful lifecycle campaigns. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into flawlessly executed communication campaigns. 
 
Key job responsibilities 
<ul><li>Build and code responsive HTML email templates that render correctly across multiple email clients and devices
</li><li>Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms
</li><li>Configure audience segments and automation workflows based on defined strategies
</li><li>Conduct thorough QA testing of email templates across devices and email clients
</li><li>Launch A/B tests to continually improve performance through optimized messaging and targeting
</li><li>Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
</li><li>Troubleshoot technical issues with email rendering, tracking, and automation workflows
</li><li>Maintain email template libraries and ensure brand consistency across all communications
</li><li>Implement country-specific campaign variations to meet localized needs
</li><li>Manage end-to-end campaign execution timelines and coordinate with cross-functional teams
</li><li>Stay current on email coding best practices, deliverability standards, and industry trends</li></ul> 
A day in the life 
You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices. 
 
About the team 
The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation, this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience managing and measuring marketing performance in various channels</li><li>Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation</li><li>Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience managing external partners to develop marketing programs</li><li>Experience presenting ideas to various levels of an organization to gain support for initiatives</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, VA, Arlington - 109,100.00 - 160,000.00 USD annually 
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually</div>

Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

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