lifecycle marketing manager

Outsized

<div>
 <p>
  <strong>
   Who are we?
  </strong>
 </p>
 <p>
  Outsized is a high-growth, well-funded disruptor in the fast-evolving talent economy. We focus on full-time contracts (remote or onsite), typically between 1&ndash;12 months. We help our talent upskill so they have better chances of landing their dream projects and charging fair rates. Outsized members also have access to an exclusive Community where they can connect with peers and experts, take part in live events, and find project collaborators.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who are we looking for?
  </strong>
 </p>
 <p>
  Our client a Global Payments Firm is currently carrying out a project for a Leading Bank in Kuwait. To support with this, our client is looking to onboard a
  <strong>
   Card Portfolio Manager
  </strong>
  to join their team.
 </p>
 <p>
  This individual would be required to enhance customer acquisition, engagement, and retention through targeted, data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics.
  </li>
  <li>
   Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement
  </li>
  <li>
   Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.
  </li>
  <li>
   Monitor campaign performance and provide actionable insights for continuous improvement.
  </li>
  <li>
   Conduct competitive benchmarking and market analysis to inform strategy.
  </li>
  <li>
   Prepare and present regular portfolio performance reports to senior stakeholders.
  </li>
  <li>
   Ensure compliance with internal risk policies.
  </li>
  <li>
   Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail).
  </li>
  <li>
   Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance.
  </li>
  <li>
   Continuously test, measure, and optimize campaign effectiveness using A/B testing and performance analytics.
  </li>
  <li>
   KPI: Increase in card activation and usage rates, Reduction in customer attrition, Campaign ROI and conversion rates, Customer engagement metrics (e.g., open/click rates, spend lift) ,Compliance and audit adherence.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills &amp; Qualifications:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, Economics, or related field
  </li>
  <li>
   Experience in financial services, preferably in cards or payments
  </li>
  <li>
   Strong analytical and storytelling skills using data
  </li>
  <li>
   Understanding of customer segmentation and personalization strategies
  </li>
  <li>
   Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)
  </li>
  <li>
   Proven experience in card portfolio performance analysis
  </li>
  <li>
   Strong understanding of customer lifecycle marketing (Cards)
  </li>
  <li>
   Proficiency in both English and Arabic is preferred
  </li>
  <li>
   Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)
  </li>
  <li>
   Campaign performance tracking &amp; reporting
  </li>
  <li>
   Stakeholder communication and presentation
  </li>
  <li>
   Regulatory awareness in financial marketing
  </li>
  <li>
   Project management and cross-functional collaboration
  </li>
 </ul>
</div>


Card Portfolio Manager

JTI - Japan Tobacco International

<p></p><div><div><p>At JTI we celebrate differences, and everyone truly belongs. <b>46,000 people from all over the world </b>are continuously building their unique success story with us. <b>83% of employees feel happy </b>working at JTI.<br>
</p><p></p><p>To make a difference with us, all you need to do is bring your <b>human best.<br>
</b></p><p></p><p>What will your story be? Apply now!
</p><p><b>Learn more: </b><b>jti.com<br>
</b></p><p></p><p><i>Please apply till November 28<br>
</i><br>
</p><p></p><p><b>CRM &amp; Retention Manager, Middle East<br>
</b></p><p></p><p>As the <b>CRM &amp; Retention Manager </b>, you will be responsible for designing and executing data-driven strategies to enhance consumer retention, loyalty, and lifetime value. You will play a pivotal role in <b>leveraging consumer data </b>to create <b>personalized, seamless, and engaging experiences </b>at every stage of the funnel, ensuring a strong connection between consumers and the brand. This role is critical in <b>leveraging data-driven insights </b>to strengthen consumer relationships, enhance engagement, and maximize long-term brand loyalty.<br>
</p><p></p><p><b>Position:<br>
</b></p><p></p><p>The CRM &amp; Retention Manager will be responsible for the following processes:<br>
</p><p></p><p><b>Consumer Retention &amp; Engagement:<br>
</b></p><p></p><ul><li>Develop and implement CRM strategies to onboard, engage, and retain active consumers through personalized digital experiences.
</li><li>Design and optimize automated consumer journeys based on behavior, lifecycle stage, and engagement patterns.
</li>Deploy targeted re-engagement campaigns to minimize churn and increase repeat interactions.<br>
<li>
</li></ul><p></p><p><b>Data Management &amp; Segmentation:<br>
</b></p><p></p><ul><li>Oversee consumer data collection, management, and governance, ensuring compliance with data privacy regulations.
</li><li>Develop and maintain segmentation frameworks based on consumer behavior, demographics, and business priorities.
</li><li>Leverage predictive analytics and insights to anticipate consumer needs and tailor engagement strategies.
</li><li>Ensure the integrity and accuracy of CRM databases, optimize data flow and synchronize across platforms.<br>
</li></ul><p></p><p><b>Loyalty &amp; Advocacy Programs:<br>
</b></p><p></p><ul><li>Design and implement loyalty programs that reward engagement, drive retention, and encourage advocacy.
</li><li>Optimize loyalty mechanics, incentives, and touchpoints to maximize consumer participation and satisfaction.
</li>Develop referral marketing strategies to amplify organic consumer acquisition.<br>
<li>
</li></ul><p></p><p><b>Lifecycle Marketing &amp; Personalization:<br>
</b></p><p></p><ul><li>Execute lifecycle marketing strategies that enhance consumer experiences from onboarding to long-term retention.
</li><li>Personalize CRM communications and offers based on behavioral triggers, purchase history, and engagement levels.
</li>Optimize retention marketing performance through A/B testing, performance tracking, and continuous iteration.<br>
<li>
</li></ul><p></p><p><b>Data-Driven Decision Making &amp; Reporting:<br>
</b></p><p></p><ul><li>Define and track CRM and retention KPIs, including consumer lifetime value, engagement rates, churn rates, and loyalty program performance.
</li><li>Leverage data analytics tools and dashboards to provide real-time insights and actionable recommendations.
</li>Work with the SI team to enhance data architecture, ensuring robust tracking and reporting capabilities.<br>
<li>
</li></ul><p></p><p><b>Cross-Functional Collaboration:<br>
</b></p><p></p><ul><li>Work closely with the Acquisition Manager, Digital Agency, SI, Brand, and Sales teams to align CRM initiatives with broader digital marketing and commercial goals.
</li><li>Partner with IT and Data teams to improve CRM infrastructure, automation, and integration across digital platforms.
</li>Collaborate with the content and creative teams to ensure CRM messaging aligns with brand strategy.<br>
<li>
</li></ul><p></p><p><b>Requirements:<br>
</b></p><p></p><ul><li>Strong expertise in CRM, consumer retention, data management, and loyalty marketing.
</li><li>Experience in data segmentation, predictive modelling, and personalization strategies.
</li><li>Deep understanding of consumer lifecycle management, omnichannel engagement, and automated marketing workflows.
</li><li>Proficient in CRM tools, marketing automation platforms, and data analytics software.
</li><li>Strong analytical mindset with the ability to translate data insights into actionable marketing strategies.
</li>Excellent collaboration skills to work cross-functionally and align business priorities with CRM efforts.<br>
<li>
</li></ul><p></p><p><b>What to expect:<br>
</b></p><p></p>Opportunity to work in an international environment in a modern office with a team of various backgrounds and experiences.<br>
<ul><li>
</li></ul><p></p><p>Are you ready to join us? Build your success story at JTI. Apply now!
</p><p>Next Steps:<br>
</p><p></p><p>After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.<br>
</p><p></p><p>At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.</p></div></div><p></p>

CRM & RETENTION MANAGER

Fivestaff

<p>At Fivestaff, our mission is to unlock the potential of talent by connecting them with meaningful work that drives real impact for businesses, communities, and the individuals themselves. We believe great work isn&rsquo;t bound by borders, and that empowering people to contribute from where they are can transform lives and shape a better future for all.</p><p>We partner with global businesses to provide high-performing, full-time remote teams who are strategic, skilled, and ready to make a difference.</p><p><b>About the Role</b></p><p>We&rsquo;re looking for a data-savvy and creatively driven Growth Marketing Manager. Someone who can own acquisition, lifecycle, and retention strategies for our fintech and proptech clients. This is a hands-on role where you&rsquo;ll drive customer growth across paid media, CRM, funnels, and re-engagement loops.</p><p>You&rsquo;ll be working at the intersection of finance and real estate technology, helping scale digital-first products ranging from payment apps and BNPL platforms to property marketplaces and smart building solutions.</p><p>If you love blending analytical rigor with bold experimentation, this role is for you.</p><p><b>Your Key Responsibilities</b></p><p><b>Performance Marketing &amp; Acquisition</b></p><ul><li>Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and industry-relevant platforms (LinkedIn for proptech, finance blogs/affiliates for fintech).</li><li>Own channel mix strategy, budgets, targeting, and CAC goals.</li><li>Run A/B tests on copy, creatives, hooks, and placements to improve ROAS and sign-up/lead conversions.</li><li>Launch new experiments to identify breakout growth angles and scalable audiences.</li></ul><p><b>Tracking, Attribution &amp; Reporting</b></p><ul><li>Implement conversion tracking across apps, web, and CRM events.</li><li>Manage attribution with GA4, Adjust, and Meta Events Manager.</li><li>Build dashboards and run weekly performance reviews to track CAC, LTV, and funnel health.</li><li>Collaborate with Product/Tech to ensure accurate tracking of user actions (loan applications, property listings, sign-ups, transactions).</li></ul><p><b>Funnels, Landing Pages &amp; CRO</b></p><ul><li>Partner with design and content teams to create campaign-specific landing pages.</li><li>Optimize key fintech and proptech funnels (e.g., mortgage calculators, rent lead forms, payment sign-up flows).</li><li>Suggest iterative improvements to reduce drop-offs and increase conversion rates.</li></ul><p><b>Lifecycle Marketing &amp; Retention</b></p><ul><li>Build lifecycle journeys with email, push notifications, and in-app engagement.</li><li>Automate campaigns around user behavior (onboarding, loan/transaction completion, property view follow-ups, churn win-back).</li><li>Collaborate with CRM teams to increase LTV while balancing acquisition economics.</li><li>Leverage Hubspot, Customer.io, or similar tools to run tests and optimize journeys.</li></ul><p><b>What You&rsquo;ll Need to Bring</b></p><ul><li>4&ndash;8 years of experience in growth/performance marketing in fintech, proptech, marketplaces, E-commerce, real estate, or app-based businesses.</li><li>Proven track record of scaling campaigns profitably and lowering CAC.</li><li>Hands-on expertise with Meta Ads, Google Ads, TikTok Ads, GA4, Adjust, and attribution models.</li><li>Experience with CRM tools like Hubspot or Customer.io for retention campaigns.</li><li>Data-driven decision-making skills paired with creative storytelling instincts.</li><li>Strong understanding of fintech and proptech growth metrics, including:</li><li>CAC vs. LTV tracking</li><li>Funnel conversions</li><li>Property lead-gen, tenant/agent acquisition, occupancy rates</li><li>Experience with international campaigns, multi-language audiences, or regulated industries is a strong plus.</li><li>Excellent written and spoken English.</li></ul><p><b>You&rsquo;ll Thrive Here If You</b></p><ul><li>Love blending creativity and data to drive growth.</li><li>Take full ownership and pride in outcomes.</li><li>Learn new tools quickly, including AI-powered platforms.</li><li>Enjoy working hands-on across the full growth stack.</li></ul><p><b>What We Offer</b></p><ul><li>A full-time, long-term remote role with global exposure</li><li>Excellent compensation package</li><li>Health coverage</li><li>Supportive, respectful, and growth-focused team culture</li><li>Real impact and visibility beyond borders</li></ul><p><b>Important Details</b></p><ul><li>This is a full-time remote position based in Pakistan</li><li>Working hours align with UAE time zone (~10AM to 7PM Pakistan time)</li><li>You&rsquo;ll be employed by Fivestaff Pakistan and work closely with one of our client companies</li></ul><p>Job Type: Full-time</p><p>Work Location: Remote</p>

Growth Marketing

Pink Sky HR Services

<p>Your Role <b>Manage &amp; Own Marketplace Sale Playbook : Define and execute end-to-end strategies for Product Level Ads and organic sales </b> Retention Management : Manage Whatsapp &amp; email ma rketing strategies for an ancillary push on performance <b>Drive Experiments : Set up and run A/B tests across website, ads, email/SMS to improve conversion, engagement, and retention </b> Community Growth Strategy : Build scalable partnerships with brand advocates who amplify the Cove &amp; Lane lifestyle <b>Data &amp; Analytics : Track, report, and analyze performance across channels. Translate data into insights and insights into action </b> Lifecycle Marketing : Own CRM, email, and loyalty/referral programs to maximize customer retention and repeat purchase rate <b>Cross - Functional Collaboration : Work closely with founders, product, and creative teams to align growth priorities with brand storytelling and launches. Requirements </b> 3+ years e xperience working on marketplace platforms ( Myntra, Ajio, Amazon ) <b>A founder-like mindset: resourceful, data -driven, always brand -first </b> A balance of analytical rigor and creative instincts - you know how to make numbers move without diluting brand equity <b>Comfort with fast-paced, high -growth environments where priorities shift and experimentation never stops Good to h ave </b> A proven track record in performance marketing, CAC optimization, and funnel scaling . Fluency with Shopify, Klaviyo, GA4, Meta/Google Ads Manager, and attribution tools</p><p>Please share your resume and work at charmi@pinkskyhr.com</p><p>Job Type: Full-time</p><p>Pay: &#8377;400,000.00 - &#8377;600,000.00 per year</p><p>Work Location: In person</p>

Catalog Manager (Marketplace)- Fashion industry- Bangalore

Bluglint solutions

<p>We are seeking an experienced <b>Retention Marketing Manager</b> to lead and execute customer retention initiatives that enhance engagement, drive repeat purchases, and improve customer lifetime value (LTV). The ideal candidate will manage both <b>strategy and execution</b> of retention campaigns across <b>Email, WhatsApp, and SMS</b>, creating personalized customer journeys that build loyalty and reduce churn.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute a comprehensive <b>retention marketing strategy</b> across Email, WhatsApp, and SMS channels.</li><li>Design and implement <b>automated customer journeys</b> focused on engagement, win-backs, and post-purchase experiences.</li><li>Plan and launch <b>targeted campaigns</b> to drive repeat orders, boost LTV, and minimize customer churn.</li><li>Manage <b>audience segmentation</b>, personalization, and cohort-level performance tracking.</li><li>Analyze <b>campaign performance</b> and customer behavior to optimize content, timing, and targeting.</li><li>Collaborate with <b>creative, content, and customer experience teams</b> to ensure consistent brand communication.</li><li>Maintain and enhance the <b>CRM tech stack</b> to support scalable retention strategies.</li></ul><p><b>Requirements:</b></p><ul><li>4&ndash;7 years of experience in <b>retention or lifecycle marketing</b> within a D2C or e-commerce environment.</li><li>Hands-on experience with <b>Email, WhatsApp, and CRM tools</b> such as WebEngage, CleverTap, or HubSpot.</li><li>Strong <b>analytical mindset</b> with a data-driven approach to campaign optimization.</li><li>Excellent <b>communication</b>, <b>project management</b>, and collaboration skills.</li></ul><p><b>Required Skills:</b></p><ul><li>Customer Relationship Management (CRM)</li><li>Data Analysis</li><li>A/B Testing &amp; Analytics (GA4, VWO, Hotjar)</li><li>Retention Marketing</li><li>Customer Segmentation &amp; Personalization</li><li>Customer Lifetime Value (LTV) Optimization</li></ul><p>Job Type: Full-time</p><p>Pay: &#8377;1,400,000.00 - &#8377;1,700,000.00 per year</p>

Retention Marketing Manager

SecureW2

<div><p>SecureW2 is a fast-growing cybersecurity startup, and we&rsquo;re hiring our first Customer Marketing Lead to build out programs that educate and engage our customers so they&rsquo;re successful and happy.</p><p></p><p><br>
This role creates enterprise demand by commercializing our category advantage and transforming our thought leadership into urgency in the enterprise security buying cycle. You&rsquo;ll take the lead on building lifecycle comms, customer storytelling, and reference programs that make our customers central to how we grow. That means designing onboarding experiences that feel human, not robotic. That means turning quiet champions into loud advocates &mdash; on review sites, in case studies, and on social.</p><p></p><p><br>
We&rsquo;ve already got happy customers. Your job is to activate them and turn that happiness into retention, expansion, and referrals. You&rsquo;ll work cross-functionally with Customer Success, Product Marketing, Support, and Demand Gen to make sure our users feel heard, supported, and celebrated.</p><p></p><p><br>
What You&rsquo;ll Do</p>
<p>
Build the customer lifecycle</p>
<ul>
<li>Design and launch onboarding, adoption, and renewal comms</li>
<li>Write and automate thoughtful lifecycle emails that help customers unlock more value</li>
<li>Support CS with marketing support</li>
<li>Track usage and behavior signals to trigger nudges, education, and upgrade</li>
</ul>
<p>Turn customers into advocates</p>
<ul>
<li>Identify champions through usage data, CS calls, and LinkedIn presence</li>
<li>Manage customer reviews (G2, PeerSpot, Reddit): increase velocity, quality, and reach</li>
<li>Build a reference program (case studies, quotes, referrals)</li>
<li>Partner with Content and Social to publish customer stories that accelerate pipeline</li>
<li>Launch customer spotlights and short video testimonials</li>
</ul>
<p>Run programs that deepen relationships</p>
<ul>
<li>Help with our first Customer Advisory Board and &ldquo;Customer Office Hours&rdquo; series</li>
<li>Design and maintain agentic and AI-powered workflows to speed delivery, including tools like ChatGPT and Gemini, plus connectors like Zapier and n8n.</li>
<li>Help plan and promote adoption-focused webinars</li>
<li>Own our customer newsletter</li>
</ul>
<p>Measure and iterate</p>
<ul>
<li>Track influence on NRR and expansion deals</li>
<li>Work with CS on 1:1 marketing for key accounts</li>
<li>Measure customer awareness and receptiveness to our USP</li>
<li>Share what&rsquo;s working in CS/Marketing syncs</li></ul><br>
<p></p>
<p>
What You&rsquo;ll Bring</p>
<ul>
<li>A point of view on how thought leadership can translate into customer pipeline.</li>
<li>3 to 5 years in B2B SaaS marketing, ideally with 2+ years delivering on customer marketing, lifecycle, or advocacy</li>
<li>Deep-rooted love for leveraging AI to bring efficiency to workflows.</li>
<li>Exceptional writing and communication skills. You can talk to customers, and they&rsquo;ll trust you with their stories.</li>
<li>Experience working cross-functionally with CS, Sales, Product Marketing, and Demand Gen</li>
<li>A portfolio of successful campaigns, customer stories, or review programs</li>
<li>Bonus: cybersecurity background or deep empathy for technical buyer journeys</li>
<li>A bias for building: you&rsquo;ll pilot fast, measure often, and improve as you go</li></ul></div>

Customer Marketing Lead

DocuSign

<div><h2 class="jobSectionHeader"><b>Company Overview</b></h2><div><br>
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people&rsquo;s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign&rsquo;s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).</div><br>
<br>
<p></p><h2 class="jobSectionHeader"><b>What You'll Do</b></h2><p><br>
We are seeking an experienced and visionary Director of Lifecycle Marketing to lead our customer-centric marketing efforts focused on retention and expansion for our global SMB/MM customers.</p><p></p><p><br>
As a key leader in the Lifecycle Marketing team, you will have the unique opportunity to help create and define a new function charged with unlocking significant growth opportunities across the business. In this role, you will be responsible for developing and executing strategies that drive customer engagement, retention, and expansion, ultimately contributing to our revenue retention and growth. In this role you will be a pioneer, spearheading the creation of a new GTM motion that spans a product-led and sales-led customer engagement strategy.</p><p>
As the Director, Lifecycle Marketing - Retention and Expansion, you will define who we target (user segments), which offers we serve (content, demos, price offers, sales-touch), when we serve (moments in the journey), and where we serve these offers (in-product and email). This is a highly visible and cross-functional role where you&rsquo;ll work with Regional Marketing, PLG, Growth Operations, Customer Success and the world-wide field organization to define test and scale monetization opportunities. You&rsquo;ll work closely with our Analytics team to build predictive data models and meaningful segments, and guide the entire post-purchase journey to retain and monetize our customer base.</p><p></p><p><br>
This position is a people manager role reporting to the VP, Lifecycle Marketing.</p><p></p><div><p><b><br>
Responsibility</b></p></div><ul><li><p>
Develop and execute a comprehensive and global lifecycle marketing strategy that encompasses all customer segments, with a strong emphasis on retention and expansion, by merging PLG and sales-assisted channels</p></li><li><p>
Manage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiatives</p></li><li><p>
Define and refine customer segments and personas, tailoring messaging and campaigns to address their unique needs and behaviors</p></li><li><p>
Merge Product-Led Growth (PLG) and sales-assisted channels to create a seamless customer experience that leverages the strengths of both approaches</p></li><li><p>
Improve journey conversion rates continuously by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate them</p></li><li><p>
Accountable for expansion and retention and expansion OKRs and targets</p></li><li><p>
Work with the Acquisition team to align on ICP and ongoing performance of adoption and retention cohorts to ensure a monetizable and predictable funnel</p></li><li><p>
Partner with Product Growth to build and carve out monetizable in-product surface areas to drive adoption, retention and expansion</p></li><li><p>
Establish a partnership with Product growth teams to create and execute a roadmap of experiments that improve metrics across the funnel</p></li><li><p>
Develop and execute targeted campaigns that drive retention, upselling, cross-selling, and expansion opportunities for sales-assisted customers</p></li><li><p>
Partner with Product Marketing to ensure messaging and content relevance to improve engagement</p></li><li><p>
Stay informed about industry trends, emerging technologies, and best practices, providing expert guidance and leadership in the context of lifecycle marketing</p></li></ul><br>
<br>
<p></p><h2 class="jobSectionHeader"><b>Job Designation</b></h2><div><p><b><br>
Hybrid:</b></p>
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)</div><div></div><div><p><br>
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.</p></div><br>
<br>
<p></p><h2 class="jobSectionHeader"><b>What You Bring</b></h2><div><p><b><br>
Basic</b></p></div><ul><li><p>
Bachelor's degree in marketing, business, or a related field</p></li><li><p>
12+ years of proven experience in lifecycle marketing, with a focus on retention and expansion, especially within the B2B SaaS industry</p></li></ul><div><p><b>
Preferred</b></p></div><ul><li><p>
MBA</p></li><li><p>
Strong leadership and team management skills, with a demonstrated ability to lead and develop high-performing teams</p></li><li><p>
Expertise in developing and executing lifecycle marketing campaigns, particularly in the context of merging PLG and sales-assisted channels</p></li><li><p>
Proficiency in using marketing automation tools, CRM systems, and analytics platforms to measure and optimize campaign performance</p></li><li><p>
Excellent communication and presentation skills, with the ability to work collaboratively in cross-functional teams</p></li><li><p>
Exceptional project management skills and the ability to thrive in a fast-paced, dynamic environment</p></li><li><p>
A passion for technology and a commitment to staying current with industry trends and best practices</p></li></ul><br>
<br>
<p></p><h2 class="jobSectionHeader"><b>Wage Transparency</b></h2><div><br>
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.</div><div></div><div><br>
Based on applicable legislation, the below details pay ranges in the following locations:</div><div></div><div><br>
California: $177,900.00 - $287,425.00 base salary</div><div></div><div><br>
Illinois, Colorado, Massachusetts and Minnesota: $170,900.00 - $241,400.00 base salary</div><div></div><div><br>
Washington, Maryland, New Jersey and New York (including NYC metro area): $170,900.00 - $251,325.00 base salary</div><div></div><div><br>
This role is also eligible for the following:</div><ul><li>
Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.</li><li>
Stock: This role is eligible to receive Restricted Stock Units (RSUs).</li></ul><div></div><div><p><br>
Global benefits</p>
provide options for the following:</div><ul><li>
Paid Time Off: earned time off, as well as paid company holidays based on region</li><li>
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement</li><li>
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment</li><li>
Retirement Plans: select retirement and pension programs with potential for employer contributions</li><li>
Learning and Development: options for coaching, online courses and education reimbursements</li><li>
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events</li></ul><div><p><b>
Work Authorization Notice:
</b></p>Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.</div><br>
<br>
<p></p><h2 class="jobSectionHeader"><b>Life At Docusign</b></h2><div><p><b><br>
Working here</b></p></div><div>
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what&rsquo;s right, every day. At Docusign, everything is equal.</div><div></div><div><br>
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you&rsquo;ll be loved by us, our customers, and the world in which we live.</div><div></div><div><p><b><br>
Accommodation</b></p></div><div>
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.</div><div></div><div><br>
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.</div></div><p></p>
<br><div><h3 class="jobSectionHeader"><b>Our global benefits</b></h3>
<div></div><div><div><div><h4 class="jobSectionHeader"><b>Paid time off</b></h4>
<div>Take time to unwind with earned days off, plus paid company holidays based on your region.</div>
</div></div><div></div><div><div><h4 class="jobSectionHeader"><b>Paid parental leave</b></h4>
<div>Take up to six months off with your child after birth, adoption or foster care placement.</div>
</div></div><div></div><div><div><h4 class="jobSectionHeader"><b>Full health benefits</b></h4>
<div>Options for 100% employer-paid health plans from day one of employment.</div>
</div></div><div></div><div><div><h4 class="jobSectionHeader"><b>Retirement plans</b></h4>
<div>Select retirement and pension programs with potential for employer contributions.</div>
</div></div><div></div><div><div><h4 class="jobSectionHeader"><b>Learning &amp; development</b></h4>
<div>Grow your career with coaching, online courses and education reimbursements.</div>
</div></div><div></div><div><div><h4 class="jobSectionHeader"><b>Compassionate care leave</b></h4>
<div>Paid time off following the loss of a loved one and other life-changing events.</div></div></div></div></div>

Director, Lifecycle Marketing

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