lifecycle marketing manager

Intuit

<div><h2 class="jobSectionHeader">Overview</h2><div>
At Intuit, our mission is powering prosperity around the world. We build intuitive web, mobile, and cloud solutions that generate more money, more time, and more confidence for 46+ million people. Leveraging big data insights, machine learning, and powerful automation, we help consumers, small business owners, and the self-employed achieve their dreams of prosperity.</div><div></div><div> 
Intuit&rsquo;s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses&rsquo; success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending.</div><div></div><div> 
As a Lifecycle Marketing Manager on the Growth Marketing team you will be responsible for driving the end to end campaign strategy (from defining the audience, creative, content) to execution of the campaign (in collaboration with operations and analytics teams) against our highest priority initiatives. You will work with partners across the organization to build best in class campaigns that are highly contextual and integrated into the QuickBooks platform in order to drive higher revenue per customer.</div> 
Responsibilities<ul><li>
Design, launch, and manage multiple end-to-end customer journey campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in product discovery, push, and sms channels</li><li>
Identify the customer insights and KPIs needed to construct and measure effective go-to-market strategies and quantify the resources required to execute against those strategies</li><li>
Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns, as well as analyze results. Understand when and how to best engage with teams outside of marketing (data ops, analytics, product, PMO) in order to move projects forward</li><li>
Own the deliverables, deadlines and measurement of campaign automations in Campaign Manager, Braze or Eloqua to drive conversion, unit growth, and revenue</li><li>
Provide direction to build program test plans. Perform and analyze A/B split testing along with analysts</li></ul>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: 
Bay Area California $158,000 - $213,500
Southern California $150,500 - $203,500
 
 
This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). 
 
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. 
Qualifications<ul><li>
5+ years of CRM Marketing experience in b2c or b2b digital marketing</li><li>
Strong analytical and problem-solving skills to understand data sources, triggers, data mapping, campaign logic, and campaign performance</li><li>
Experience setting up, executing and measuring life-cycle email campaigns for SaaS products</li><li>
Passion and ability to be agile in campaign development, execution and delivery of results</li><li>
Excellent verbal, written, visual/presentation and interpersonal communication skills. Ability to influence and shape strategic conversations with data.</li><li>
Ability to manage multiple complex projects, stakeholders, and competing priorities</li><li>
Ability to communicate objectives, plans, status and results clearly, focusing on critical few key points.</li><li>
Ability to both create long term learning agendas and iterate and learn quickly to optimize campaigns</li><li>
High intellectual curiosity and a growth mindset, with a passion for challenging the status quo and finding new solutions</li><li>
Proficiency with Project Management software (GitHub, JIRA, Confluence), Google docs, Excel, Qlik Sense, Tableau, Amplitude, and other data analysis tools</li><li>
Bachelor&rsquo;s Degree required</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Staff Lifecycle Marketing Manager

Artsy

<div>We&rsquo;re looking for a Senior Growth &amp; Lifecycle Marketing Manager who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You&rsquo;ll join Artsy&rsquo;s Growth &amp; Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.
In this role, you&rsquo;ll own end-to-end campaign execution across lifecycle and emerging growth channels&mdash;starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You&rsquo;ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.
We&rsquo;re looking for someone who is user-obsessed&mdash;curious about how users discover, engage with, and return to Artsy&mdash;and who thrives on turning those insights into impactful campaigns. You&rsquo;ll combine data, creativity, and executional excellence to connect people with art they love.<h2 class="jobSectionHeader">
What You&rsquo;ll Do at Artsy</h2><ul><li>
Lead end-to-end campaign execution across lifecycle and growth channels&mdash;from insight and brief to launch and post-analysis.</li><li>
Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the full user journey.</li><li>
Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.</li><li>
Deeply understand the user journey, mapping collector touch-points to identify where communications can drive activation, engagement, and retention.</li><li>
Analyze campaign and channel performance, translating data into actionable insights and next steps.</li><li>
Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.</li><li>
Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.</li><li>
Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation.</li><li>
Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing.</li></ul><h2 class="jobSectionHeader"> 
This Role Is a Fit for You If You&hellip;</h2><ul><li>
Bring 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.</li><li>
Are deeply user-obsessed&mdash;you love understanding what motivates users and how to connect with them meaningfully across their journey.</li><li>
Have a strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes.</li><li>
Balance strategic thinking and hands-on execution&mdash;you can zoom out to design a campaign framework and zoom in to QA a push notification.</li><li>
Have hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently.</li><li>
Are curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.</li><li>
Thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.</li><li>
Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.</li><li>
This role will be based in NYC and requires 2-3 days in office.</li></ul>
This Role May Not Be the Right Fit If You&hellip;<ul><li>
Are solely interested in lifecycle marketing and aren&rsquo;t eager to experiment with new growth channels.</li><li>
Prefer to focus exclusively on execution without engaging in strategy or experimentation.</li><li>
Are uncomfortable working with data and analytics to inform decisions.</li><li>
Don&rsquo;t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.</li></ul>
What success looks like in your first 3-6 months:
By Month 3:<ul><li>
Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.</li><li>
Build strong partnerships with Brand, Product, and Analytics stakeholders.</li><li>
Develop a deep understanding of the user journey.</li><li>
Identify early opportunities to test new growth channels or audience segments.</li></ul>
By Month 6:<ul><li>
Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.</li><li>
Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.</li><li>
Establish repeatable processes for campaign briefing, testing, and reporting.</li></ul>
What We Offer:<ul><li>
Opportunity to reimagine the art industry while working with a talented, diverse, international team.</li><li>
Competitive salary and equity</li><li>
Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles</li><li>
We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)</li><li>
Comprehensive healthcare &amp; benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support &amp; resources, and more</li><li>
Professional development, including: mentoring, lunch &amp; learns, regular training, 1:1 management, and an open feedback culture</li><li>
Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global &quot;All Hands&quot; meetings, &quot;Artsy Salon&quot; (a yearly exhibition of our team's creativity), attendance to art world events, and more</li></ul>
The salary range for this role is $90,000-$105,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.
All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our &ldquo;What We Offer&rdquo; above for more detail, or speak to our Talent Acquisition Team to learn more!
Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!<h2 class="jobSectionHeader">
Artsy Values</h2>
Artsy has five core values that will inform your experience at Artsy.
For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.
Own Our Outcomes: We are all individual owners of Artsy&rsquo;s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.
Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.
Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.
Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Compensation Range: $90K - $105K</div>

Senior Growth & Lifecycle Marketing Manager

<div><h2 class="jobSectionHeader">Overview</h2><div>
Intuit Academy is redefining expert readiness as a core engine of the Expert Network&mdash;delivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We&rsquo;re seeking a Lifecycle Staff Marketing Manager to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles.</div><div></div><div> 
This role is accountable for funnel conversions and learner engagement as growth levers &mdash; designing personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecycle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements to ensure a sustainable and predictable talent pipeline that drives long-term business growth.</div> 
Responsibilities<div>
Lifecycle Strategy and Funnel Ownership</div><ul><li>
Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement.</li><li>
Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities.</li><li>
Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage.</li></ul><div>
Campaign and Engagement Leadership</div><ul><li>
Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization.</li><li>
Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo.</li><li>
Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO).</li></ul><div>
Content and Readiness Enablement</div><ul><li>
Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression.</li><li>
Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification.</li></ul><div>
Cross-Functional Leadership</div><ul><li>
Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes.</li><li>
Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes.</li></ul><div>
Data, Insights and Experimentation</div><ul><li>
Use analytics to identify friction points, segment opportunities, and campaign performance drivers.</li><li>
Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance.</li><li>
Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion.</li></ul><div>
Thought Leadership and Craft Excellence</div><ul><li>
Serve as the accountable owner for lifecycle conversions within Intuit Academy.</li><li>
Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences.</li><li>
Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team.</li></ul> 
Qualifications<ul><li>
Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement.</li><li>
Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes.</li><li>
Data-driven decision-maker with strong experimentation and analytics skills.</li><li>
Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes.</li><li>
Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities.</li><li>
Demonstrated success leading complex, cross-functional initiatives with measurable business impact.</li></ul><div>
Preferred Skills</div><ul><li>
Familiarity with credential-driven learning or workforce readiness programs.</li><li>
Experience embedding AI and adaptive personalization into lifecycle journeys.</li><li>
Strong understanding of education-to-hiring funnels or talent supply pipelines.</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Lifecycle Staff Marketing Manager

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