lifecycle marketing manager

Flipdish

<div>
 
 At Flipdish, we&rsquo;re turning the tables in favour of independent restaurant and takeaway owners by providing them with the tools they need to make their lives easier. We offer a suite of powerful yet straightforward tech solutions along with real human support, helping our customers thrive on their own terms.
 
 
 
 
 
 Everything we do is designed to make running a restaurant satisfyingly simple in a world that&rsquo;s anything but.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are looking for a highly proactive and commercially minded Customer Lifecycle Marketing Manager to own the end-to-end customer journey after acquisition. This role will be responsible for building and optimising the communications, campaigns, and automations that drive stronger onboarding, higher retention, increased expansion, and reduced churn.
 
 
 
 
 
 You will be the connective tissue across Marketing, Customer Success, Strategic Account Management, Sales, and Product, ensuring our customers receive clear, timely, and value-driven communication without being overwhelmed by different teams. Your work will directly influence customer performance, MRR growth, and long-term satisfaction.
 
 
 
 
 
 This is a high-impact role ideal for a lifecycle marketer who thrives on data, experimentation, cross-functional collaboration, turning insights into measurable outcomes, and delivering exceptional communication that really resonates with our customer base.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Lifecycle Communications and Onboarding
 
 
 
 
 
 <ul>
 <li>
 Own customer onboarding communications across email, WhatsApp, and in-product touch points.
 </li>
 <li>
 Work with the Onboarding, Product and Marketing Teams to design and implement automated onboarding journeys that help customers activate, adopt key features, and get value faster.
 </li>
 <li>
 Ensure consistent messaging that aligns with product positioning and customer expectations.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement and Retention
 
 
 
 
 
 <ul>
 <li>
 Develop communication strategies that improve customer engagement and sentiment throughout the lifecycle.
 </li>
 <li>
 Identify early churn signals and create interventions, automations, and campaigns to reduce churn with the Strategic Account Management Team.
 </li>
 <li>
 Partner with Customer Success to support objection handling campaigns, proactive education, and best-practice sharing.
 </li>
 <li>
 Monitor competitor propositions and market movements, and develop specific defensive communication strategies that can be deployed when customers are at risk of competitive intervention.
 </li>
 </ul>
 
 
 
 
 
 Expansion and Growth
 
 
 
 
 
 <ul>
 <li>
 Work closely with Strategic Account Managers to build cross-sell, upsell, and expansion campaigns designed to increase MRR and order volume.
 </li>
 <li>
 Identify customer segments and behaviours that indicate growth potential, and deliver targeted lifecycle programmes.
 </li>
 <li>
 Identify optimal moments in a customer&rsquo;s lifecycle to encourage expansion and build automations with the objective of generating inbound demand for Customer Success.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Alignment
 
 
 
 
 
 <ul>
 <li>
 Collaborate with Product, Marketing and Sales Enablement to understand product strengths, gaps, and customer pain points, ensuring communications are accurate and set the right expectations.
 </li>
 <li>
 Partner with Data, Product, and CS to align insights, messaging, and customer triggers across teams.
 </li>
 <li>
 Act as the guardian of customer communication, ensuring customers are not over-messaged and that all outgoing comms follow a coordinated plan.
 </li>
 </ul>
 
 
 
 
 
 Measurement and Optimisation
 
 
 
 
 
 <ul>
 <li>
 Jointly own the KPIs related to onboarding success, engagement, retention, churn reduction, and expansion campaign performance with the commercial teams.
 </li>
 <li>
 Build dashboards, track performance, run A/B tests, and continuously refine lifecycle flows based on data.
 </li>
 <li>
 Champion best practice in customer communications and design processes that improve message quality and timing.
 </li>
 </ul>
 
 
 
 
 
 Key KPIs
 
 
 
 
 
 <ul>
 <li>
 Expansion in MRR from lifecycle and cross-sell campaigns
 </li>
 <li>
 Reduction in overall churn through targeted intervention
 </li>
 <li>
 Increased customer activation, feature adoption, and order volume
 </li>
 <li>
 Improved engagement rates across lifecycle channels
 </li>
 <li>
 Reduction of uncoordinated customer messaging across departments
 </li>
 </ul>
 
 
 
 
 
 About You
 
 
 
 
 
 <ul>
 <li>
 Proven experience in customer lifecycle marketing, CRM marketing, retention or growth marketing, ideally in SaaS or a tech-driven business.
 </li>
 <li>
 Strong understanding of segmentation, lifecycle automation, multi-channel messaging, and CRM data structures.
 </li>
 <li>
 Data-driven mindset with the ability to interpret insights and act on them quickly.
 </li>
 <li>
 Exceptional communication skills and the ability to collaborate effectively with commercial teams based in the UK and Ireland is essential.
 </li>
 <li>
 Excellent communication and copywriting skills, with a talent for simplifying complex concepts.
 </li>
 <li>
 Experience using Intercom for customer communication, support, or automation would be a big advantage.
 </li>
 <li>
 Highly adept with AI tools and workflows, with the ability to leverage AI to automate, optimise, and scale lifecycle communications and processes.
 </li>
 <li>
 Experience messaging to customers in the UK and Ireland is essential.
 </li>
 <li>
 Ability to adhere to brand guidelines and tone of voice is essential.
 </li>
 <li>
 Previous experience communicating to or working with restaurants or takeaways is an advantage.
 </li>
 <li>
 Comfortable working cross-functionally and influencing without authority.
 </li>
 <li>
 Highly organised, detail-oriented, and proactive in identifying opportunities for improvement.
 </li>
 <li>
 Passionate about customer experience, retention, and delivering value throughout the lifecycle.
 </li>
 <li>
 Previous experience working with Salesforce CRM and Hubspot marketing automation would be advantageous.
 </li>
 </ul>
 
 
 
 
 🦄
 
 About Flipdish
 
 
 
 We are Flipdish, an Irish unicorn valued at over $1bn, helping independent restaurants, takeaways and quick service brands compete and grow in a world transformed by technology. Our platform has evolved into a fully integrated, AI powered ecosystem that supports restaurants with online ordering, marketing, loyalty, point of sale, menu optimisation and operational automation.
 
 
 
 
 
 AI is at the heart of many of our newest innovations, including the Flipdish AI Phone Agent, which answers customer calls, takes orders and ensures no order is ever missed. From AI driven marketing to intelligent menu tools, we build technology that makes running a restaurant satisfyingly simple in a world that is anything but.
 
 
 
 
 
 But Flipdish is not just about technology. We are deeply connected to the industry we serve. Many of us have worked in restaurants, run franchises or grown food businesses ourselves. We understand the pressures operators face, and we support them with the same intensity and care we would want for our own businesses. We listen closely to our customers, learn from them and back them so they can grow on their own terms and fall back in love with what they do.
 
 
 
 
 
 
 🫀Our culture
 
 
 
 
 
 
 At this point, you might expect the usual spiel about how great a place Flipdish is to work at and how great our work culture is (and it
 
 is
 
 !). But, this all depends on our employees. And that&rsquo;s because we trust our employees to define what sort of an employer Flipdish is.
 
 
 
 
 
 Transparency is hugely important to us. We listen to one another. We collaborate. And we give everyone a way to grow their careers through a supportive environment.
 
 
 
 
 
 We&rsquo;re a company that values diversity, inclusion, and wellbeing as standard. We believe in balance, not burnout. And all permanent employees qualify for our share scheme because we share our success.
 
 
 
 
 
 We certainly encourage flexibility where possible and combine this with beautiful offices in bustling cities like Dublin, London and Karachi. We&rsquo;re focused on getting the most out of our time together, output and team energy is at the heart of our hub based philosophy - not an attendance ticking exercise!
 
 
 
 
 
 So, if you want to join a genuinely friendly team, take a look at our current openings and get in touch. And if you don&rsquo;t see an opening just yet, do get in touch and register your interest with us anyway. We&rsquo;ll be in touch as soon as something suitable opens up.
 
 
 
 
 
 
 🙈Don&rsquo;t be shy. Apply.
 
 
 
 
 
 
 We know that imposter syndrome can be a thing. Don&rsquo;t let it be. We want enthusiastic people from all backgrounds. If you feel like you&rsquo;re up for working with us, get in touch.
 
 
 
 
 
 We also understand some candidates might need assistance. That&rsquo;s not a problem in the slightest. Just reach out to us, we&rsquo;d love to hear from you.
 
</div>

Lifecycle Marketing Manager

Alterme

<div><div>We&rsquo;re hiring a Lifecycle Marketing Manager to own how we communicate with leads and customers from first touch through retention. You&rsquo;ll build the campaigns and automations that move people through our funnel: warming up leads for our advisor sales team, converting ecommerce shoppers, and driving lifetime value once they&rsquo;re members. 
You&rsquo;ll also own our marketing and promotional calendar, the source of truth for every send, every offer, every moment we show up in a customer&rsquo;s inbox or feed. 
This role reports into marketing and works closely with sales, product, and ecommerce. It&rsquo;s a high-leverage seat: the campaigns you build directly move units, close rates, and revenue. 
<div></div> 
<div>What You'll Own 
</div><div></div> 
<ul><li>Lifecycle strategy across email, SMS, and push &mdash; acquisition, nurture, conversion, onboarding and retention.</li> 
<li>Funnel efficiency. Partner with sales to nurture leads between advisor calls, recover no-shows, and re-engage cold pipeline. Lift conversion rates without lifting CAC.</li> 
<li>E-commerce revenue. Build the automated and triggered campaigns that drive our entry-level SKUs &mdash; abandoned cart, browse abandonment and post-purchase.</li> 
<li>Marketing and promotional calendar. Own the master calendar across email, SMS, paid, organic, and partner moments. Keep the company aligned on what&rsquo;s shipping and when.</li> 
<li>Segmentation and personalization. Build audiences using behavioral, biometric, and CRM data so every message feels like it was built for the person receiving it.</li> 
<li>Measurement. Define the KPIs that matter (CTR, conversion lift, revenue per send, LTV impact), report them clearly, and use them to make the next campaign better.</li> 
<li>Testing. Run a continuous A/B testing roadmap on subject lines, creative, offers, send times, and journey logic.</li> 
</ul><div></div> 
 
 
 
<h3 class="jobSectionHeader">Benefits</h3>
<ul><li>Real product, real customers. Premium hardware, a growing membership base, and a market that&rsquo;s ready for what we&rsquo;re building.</li> 
<li>High-leverage role. Your work shows up in the numbers fast &mdash; units per day, close rates, ecommerce revenue, LTV.</li> 
<li>Tight team. Direct access to founders and leadership. Less politics, more shipping.</li> 
<li>Competitive comp. Base + equity + benefits. We pay for talent.</li> 
</ul> 
<div>Location 
</div><div></div> 
<div>This role is based out of our Lehi, UT headquarters. We&rsquo;re open to remote candidates anywhere in the US for the right person, with a preference for candidates who can be onsite or hybrid in Utah. Occasional travel to Lehi for off sites and key planning moments. 
 </div><div>How to Apply 
</div><div></div> 
<div>Send a resume and a short note about a lifecycle program you built that moved a metric you&rsquo;re proud of. Bonus if you tell us what you&rsquo;d test first at AlterMe.</div></div></div><div></div>

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon is seeking a talented and data-driven Email Lifecycle Campaign Marketing Manager to join the Relay acquisition marketing team. In this role, you will own the end to end development, and execution of email marketing campaigns across the full customer lifecycle &mdash; from acquisition and onboarding to engagement, retention, and re-engagement. You will partner cross-functionally with product, data science, and program teams to build highly personalized, segmented campaigns that drive measurable impact at scale. The ideal candidate brings 5+ years of email marketing experience, deep expertise in marketing automation platforms (such as Salesforce Marketing Cloud or Braze), and a strong analytical mindset with a passion for A/B testing and performance optimization. You thrive in a fast-paced, ambiguous environment and can translate complex data insights into compelling customer communications that move the needle. A bachelor&rsquo;s degree in Marketing, Business, or a related field is required, with an MBA preferred. If you are a customer-obsessed marketer who is passionate about building lifecycle programs that delight customers and drive business growth, we want to hear from you. 
 
Key job responsibilities 
<ul><li>Own the full-funnel email calendar &mdash; Develop and manage a comprehensive email marketing calendar that spans all lifecycle stages, ensuring timely, relevant, and consistent communication across acquisition, onboarding, engagement, retention, and win-back campaigns.</li><li>Drive measurable revenue and engagement KPIs &mdash; Set, track, and report on performance metrics including open rates, click-through rates, conversion rates, and incremental revenue, delivering weekly and monthly insights and optimizations.</li><li>Build and scale personalization and segmentation strategies &mdash; Partner with data science and analytics teams to develop advanced audience segmentation models and dynamic content frameworks that deliver highly relevant, 1:1 customer experiences at Amazon&rsquo;s scale.</li><li>Lead A/B and multivariate testing programs &mdash; Design and execute a rigorous testing roadmap across subject lines, send cadences, content, and CTAs to continuously improve campaign performance and establish email best practices across the organization.</li><li>Be the POC for cross-functional campaign execution including working with procurement, product, compliance and learning/ training teams, all of which impact the Amazon Relay Carrier experience.</li></ul> 
About the team 
This role reports into the Amazon Relay Acquisition team, which is responsible for carrier onboarding and engagement for the vast network of Amazon Relay carriers. Take a look at amazon.relay.com for more information on Amazon Relay!
</div><h2 class="jobSectionHeader">BASIC QUALIFICATIONS</h2><ul><li>Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation</li><li>Experience using data and metrics to drive improvements</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience with A/B testing, especially around audience segmentation and targeting</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, AZ, Tempe - 80,600.00 - 141,100.00 USD annually 
USA, GA, Atlanta - 80,600.00 - 141,100.00 USD annually 
USA, TN, Nashville - 72,600.00 - 127,000.00 USD annually 
USA, WA, Bellevue - 82,700.00 - 141,100.00 USD annually</div>

Email Lifecycle Marketing Manager, Relay Acquisition Marketing

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. This marketer will help create and execute the team's vision and strategy for leveraging Amazon's owned channels (e.g., amazon.jobs, hiring.amazon.com) to deliver personalized, automated candidate experiences at global scale. 
 
In this role, you are responsible for the tactical implementation and execution of global email, SMS, and push notification campaigns that deliver exceptional candidate experiences. This role will execute lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale. 
 
This is a critical role on the Journey Orchestration team to execute acquisition, engagement, and win-back campaigns. The successful candidate will demonstrate thorough knowledge of email, SMS and push notification marketing, extensive hands-on experience with CRMs and marketing automation platforms, strong HTML &amp; CSS coding skills for email template development, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev teams. 
 
The ideal candidate is passionate about executing compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of implementing and launching impactful lifecycle campaigns. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into flawlessly executed communication campaigns. 
 
Key job responsibilities 
<ul><li>Build and code responsive HTML email templates that render correctly across multiple email clients and devices</li><li>Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms</li><li>Configure audience segments and automation workflows based on defined strategies</li><li>Conduct thorough QA testing of email templates across devices and email clients</li><li>Launch A/B tests to continually improve performance through optimized messaging and targeting</li><li>Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data</li><li>Troubleshoot technical issues with email rendering, tracking, and automation workflows</li><li>Maintain email template libraries and ensure brand consistency across all communications</li><li>Implement country-specific campaign variations to meet localized needs</li><li>Manage end-to-end campaign execution timelines and coordinate with cross-functional teams</li><li>Stay current on email coding best practices, deliverability standards, and industry trends</li></ul> 
A day in the life 
You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices. 
 
About the team 
The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation, this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion</li><li>Experience in quality assurance testing</li><li>Experience using data and metrics to measure impact and determine improvements</li><li>Knowledge of HTML and CSS</li><li>Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance</li><li>Experience with Marketo, or similar email platforms</li><li>Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)</li><li>Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation</li><li>Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience that includes strong analytical skills, attention to detail, and effective communication abilities</li><li>Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects</li><li>Experience developing and executing campaigns across a multitude of timezones and languages</li><li>Can work proactively and independently, meet deadlines, and deliver on projects and tasks</li><li>Experience in segmentation and developing customer profiles</li><li>Experience with AI/ML technologies</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually 
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div>

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Confidential

<div>
 
 
 CRM Manager - Dubai, UAE
 
 
 
 
 
 
 
 The Role
 
 
 
 We are looking for a hands-on CRM Manager to take ownership of customer lifecycle marketing across multiple fashion brands. Sitting within the Marketing team, this role blends strategic thinking with execution, ensuring high-performing CRM campaigns across all channels.
 
 
 You will play a key role in building and scaling the CRM function, driving acquisition, retention, and customer lifetime value. This opportunity is ideal for someone who thrives in a fast-paced eCommerce environment and enjoys both strategy and delivery.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Own and lead the end-to-end CRM strategy, aligned with wider digital and commercial objectives
 </li>
 <li>
 Execute email and SMS campaigns end-to-end, from briefing and build through to deployment and optimisation
 </li>
 <li>
 Develop and optimise lifecycle journeys, including welcome, browse/cart abandonment, post-purchase, reactivation, and loyalty
 </li>
 <li>
 Manage CRM campaign planning and calendars, ensuring alignment with trading activity and key launches
 </li>
 <li>
 Drive segmentation and personalisation strategies using customer and behavioural data
 </li>
 <li>
 Analyse performance and report on key KPIs, including revenue contribution, conversion, retention, and CLV
 </li>
 <li>
 Lead A/B testing across messaging, creative, timing, and targeting to continuously improve performance
 </li>
 <li>
 Collaborate with Creative, Brand, and eCommerce teams to deliver engaging, on-brand campaigns
 </li>
 <li>
 Manage CRM platforms (e.g. Klaviyo or similar), ensuring best practices and integration with e-commerce systems
 </li>
 <li>
 Identify opportunities to enhance CRM performance, engagement, and retention
 </li>
 <li>
 Support database growth while ensuring compliance with data privacy regulations
 </li>
 </ul>
 
 
 
 
 
 Experience:
 
 
 <ul>
 <li>
 Proven CRM experience within fashion, retail, or eCommerce
 </li>
 <li>
 Strong balance of strategic ownership and hands-on campaign execution
 </li>
 <li>
 Solid understanding of lifecycle marketing and retention strategies
 </li>
 <li>
 Experience with CRM platforms such as Klaviyo or similar
 </li>
 <li>
 Data-driven mindset with the ability to turn insights into action
 </li>
 <li>
 Strong commercial awareness with a focus on revenue and P+L impact
 </li>
 <li>
 Comfortable working in a fast-paced, high-growth environment
 </li>
 <li>
 Strong communication and stakeholder management skills
 </li>
 </ul>
</div>

Customer Relationship Management Manager

Ooredoo Fintech

<div>
 
 
 Purpose
 
 
 
 We are looking for a commercially driven customer lifecycle expert to join the OFTI as Customer Value &amp; Lifecycle Manager. In this role, you will own the end-to-end customer journey &mdash; from onboarding and first transaction to wallet adoption and cross-sell &mdash; designing the strategies that turn single-use customers into loyal, multi-product users of the respective markets of OFTI. You are the architect of customer value management, retention and revenue diversification for OFTI.
 
 
 
 
 
 Remittance is today's revenue engine in some of the markets and requires evolving customers into active wallet users &mdash; generating revenue through cross-sell into cards, micro-lending, and lifestyle services. In the new markets it will require ensuring multiple use cases are adopted from the get-go. The Customer Value &amp; Lifecycle Manager operates across Qatar, Oman, Tunisia, Maldives and future markets, sitting at the strategic centre of this transition and ensuring the business is systematically maximizing the lifetime value of every customer relationship.
 
 
 
 
 
 
 Context
 
 
 
 
 Ooredoo Fintech (OFT)
 
 is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.
 
 
 
 
 
 
 Role Accountabilities
 
 
 <ul>
 <li>
 Define and own the customer lifecycle framework across all OFTI markets &mdash; mapping the journey from acquisition through activation, engagement, and cross-sell, with clear commercial KPIs at each stage.
 </li>
 <li>
 Build and maintain Customer Lifetime Value (CLV) models to identify high-value segments, predict churn risk, and ensure commercial investment is directed to the highest-return opportunities.
 </li>
 <li>
 Design data-driven lifecycle campaign briefs for the central marketing team and country teams, ensuring all campaigns are audience-targeted, journey-sequenced, and tied to measurable revenue outcomes.
 </li>
 <li>
 Lead the commercial strategy for wallet adoption &mdash; developing incentive structures, activation triggers, and multi-product propositions that shift customer behaviour from single use-case user to regular wallet engagement.
 </li>
 <li>
 Identify and size cross-sell opportunities across the product portfolio, building the commercial case for each revenue stream with P&amp;L projections and conversion modelling.
 </li>
 <li>
 Monitor and report on lifecycle KPIs (D7/D30 retention, product attach rates, dormancy rates, cross-sell conversion) across all markets, producing actionable recommendations for the stakeholders.
 </li>
 <li>
 Oversee and manage the commercial budget, ensuring that financial resources are strategically allocated across lifecycle triggers to maximize ROI and lower the cost-of-retention.
 </li>
 <li>
 Partner with central marketing and local market teams to architect the commercial calendar, ensuring campaign sequencing is optimized to drive long-term Customer Lifetime Value (CLTV) and portfolio health.
 </li>
 <li>
 Rigorously evaluate the performance of ongoing initiatives in collaboration with local &amp; central teams, validating that engagement activities have materialized into the expected revenue growth and measurable customer stickiness.
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 
 Experience
 
 : 5&ndash;8 years in customer lifecycle management, CRM strategy, or customer value management within Fintech, Banking, or Telecoms, with a demonstrated track record of driving retention and cross-sell outcomes.
 </li>
 <li>
 
 Lifecycle &amp; CRM Skills:
 
 Proven experience designing and executing lifecycle programs that deliver measurable improvement in retention, engagement, and cross-sell conversion rates.
 </li>
 <li>
 
 Commercial Acumen:
 
 Strong understanding of consumer financial products economics, including digital wallet revenue models, remittance, and consumer lending P&amp;L.
 </li>
 </ul>
 
 
 
 
 
 Minimum Entry Qualifications
 
 
 <ul>
 <li>
 
 Education:
 
 Bachelor's degree in Business, Marketing, Finance, or a related field. MBA or equivalent postgraduate qualification is a strong plus.
 </li>
 </ul>
 
 
 
 
 
 Personal Profile
 
 
 <ul>
 <li>
 Adept at navigating a matrix organization, demonstrating the professional maturity and interpersonal agility required to drive alignment and high-velocity execution across diverse cross-functional and regional teams.
 </li>
 <li>
 Customer-first thinker with a strong revenue orientation &mdash; able to connect user behaviour patterns to commercial outcomes and build a compelling case for investment.
 </li>
 <li>
 Strong storytelling and brief-writing skills to influence marketing and product teams who do not report directly to this role.
 </li>
 <li>
 Comfortable operating across multiple markets with varied cultural and regulatory contexts, adapting strategies without losing commercial rigour.
 </li>
 </ul>
 
 
</div>

Customer Value & Lifecycle Manager

Osmo

<div>Who we are at Osmo:
Osmo is a digital olfaction company, on a mission to give computers a sense of smell to improve the health and wellbeing of human life. Why? Our sense of smell both enriches and saves lives, and has a deep and direct connection to our emotions and memory.
Olfactory Intelligence has applications across industries including fragrance, manufacturing, security, medicine, and more. We believe in the power of automation and thoughtfully applied AI/ML to solve problems beyond the reach of human intuition alone. Osmo is headquartered in New York, NY, with a new facility in New Jersey, and offices in Somerville, MA.<h2 class="jobSectionHeader">
Job Summary</h2>
Osmo is seeking a Digital Marketing Manager to own and scale its digital growth engine and digital presence across both B2B and consumer-facing touchpoints. This role requires a rare blend of analytical rigor and creative instinct &mdash; someone who can build and optimize performance marketing programs while shaping a differentiated, consumer-grade brand presence across content, social, and owned channels. This person will be directly responsible for driving qualified leads, pipeline growth, and measurable revenue impact.<div> 
</div><h2 class="jobSectionHeader">
Key Responsibilities</h2>
Lifecycle &amp; CRM (HubSpot)<ul><li>
Own and optimize lifecycle marketing across email and CRM (HubSpot), with a focus on conversion and pipeline impact</li><li>
Build and scale lead nurturing flows that move prospects efficiently from inbound qualified lead sales</li><li>
Develop segmentation, scoring, and automation strategies grounded in data and performance insights</li></ul>
Paid Media, SEO &amp; Performance<ul><li>
Oversee paid acquisition across channels (search, paid social, retargeting)</li><li>
Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms</li><li>
Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization</li><li>
Run structured testing across creative, targeting, and channels to improve CAC and conversion rates</li></ul>
Website &amp; Conversion Optimization (Webflow)<ul><li>
Own website performance and optimization (Webflow required)</li><li>
Build and iterate on landing pages with a strong focus on conversion rate optimization (CRO)</li><li>
Continuously analyze user behavior and performance data to improve funnel efficiency</li></ul>
Organic Social &amp; Content<ul><li>
Oversee Osmo's social presence across platforms</li><li>
Develop a consumer-centric, DTC-inspired content and social strategy tailored to a B2B audience (indie brands, founders, creators)</li><li>
Support content creation and distribution across owned channels, including Substack</li></ul>
Growth &amp; Analytics<ul><li>
Own full-funnel reporting &mdash; from traffic leads qualified pipeline closed-won revenue</li><li>
Identify opportunities to improve CAC, conversion rates, and pipeline velocity</li><li>
Build dashboards and reporting frameworks that clearly tie marketing efforts to business outcomes</li></ul><div> 
</div><h2 class="jobSectionHeader">
Qualifications</h2><ul><li>
8+ years in digital or growth marketing across B2B2C, DTC, or hybrid environments</li><li>
Highly data-centric &mdash; comfortable digging into performance data, identifying insights, and using them to drive decisions</li><li>
Results-obsessed &mdash; measures success by impact, not activity</li><li>
Strong experience with HubSpot (or similar CRM) and lifecycle marketing</li><li>
Hands-on experience with Webflow and landing page optimization</li><li>
Proven ability to manage and hold external agencies accountable to measurable performance improvements</li><li>
Deep familiarity with paid media platforms (Meta, Google, etc.)</li><li>
Experience building or managing DTC-style social and content strategies</li><li>
Strong analytical and problem-solving mindset with a bias toward action</li><li>
Comfortable operating in a fast-paced, test-and-learn environment</li></ul><div> 
</div><h2 class="jobSectionHeader">
Ways to Stand Out</h2><ul><li>
Experience writing or managing Substack or newsletter content</li><li>
Background in fragrance, beauty, or consumer brands</li><li>
Experience marketing to founders, indie brands, or creators</li></ul>
Salary Range: $104k-$130k
If this role inspires you we&rsquo;d encourage you to apply. We are committed to recruiting, developing, and retaining an incredible team optimized for a diversity of thought, background, and approaches. 
 
For all Full-Time Employees, compensation is just one component of Osmo&rsquo;s total rewards approach, which is designed to support the well-being, growth, and long-term success of our team members. Depending on the role, this may include base salary or contract-based pay, along with access to health, dental, and vision coverage; a 401(k) retirement savings plan with company match; flexible paid time off and company holidays; and equity or incentive compensation for eligible roles. Actual compensation will vary based on factors such as experience, skills, location, internal equity, and other relevant business considerations. Osmo regularly reviews pay ranges and compensation structures to ensure they remain competitive, equitable, and aligned with current market data.
All employment decisions and responsibilities are determined based on current ability and your ability to grow, without regard to race, color, gender identity, sex, sexual orientation, religion, age, marital status, physical, mental, or sensory disability, or any other characteristic protected by applicable law. 
 
Recruitment &amp; Staffing Agencies: Osmo does not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to Osmo or its employees is strictly prohibited unless contacted directly by the Osmo Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of Osmo and Osmo will not owe any referral or other fees with respect thereto. 
 
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire</div>

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