manager product marketing

Tata Motors

<div>
 
 Designation : L5
 
 
 Location : Andheri, Mumbai
 
 
 Experience : 3-8 Years
 
 
 Education : B.E / B.Tech (Full Time) / MBA (Marketing) Full Time
 
 
 Industry Preference : Automobile, FMCG, FMCD
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
 
 
 
 
 
 
 Job Responsibility
 
 
 
 
 
 
 
 1. Product Development Strategy
 
 
 
 Support brand manager with insights from Market Research Industry &amp; Competition Feature Trends Competition Pricing &amp; Sales Mix Competition launch calendar ensuring product is future protected for changes in the competitive environment
 
 
 
 
 
 
 2. Product Launch &amp; GTM Strategy
 
 
 
 Assist in developing brand positioning &amp; communication strategies Assist BMs in managing the cross functional teams to execute the projects within assigned timelines &amp; budgets Escalate the deviations from launch calendar Suggest risk mitigation &amp; course correction in case of deviations
 
 
 
 
 
 
 3. Developing the Marketing Campaign
 
 
 
 Coordination with mainline agency for developing the ATL assets &amp; marketing collaterals Analyse the Print/TVC/OOH plans Coordinate with BTL agencies during promotional activities &amp; marketing events Coordinate with digital team for brand content generation
 
 
 
 
 
 
 4. Brand Management
 
 
 
 Coordinate &amp; collaborate with Market Research team to identify the consumer trends &amp; needs Support BM with activities pertaining to brand building Keep track &amp; analyse the competition brand messaging Track the ORM responses ensuring positive conversations around the brand
 
 
 
 
 
 
 5. Marketing Support
 
 
 
 To Assist Sales Support sales team developing sales collaterals, Training tools, product comparisons
 
</div>

Manager - Product Marketing

Integris

<div>Are you ready to shape the future of IT? Join Integris, where integrity meets innovation, and people come first. 
 
At Integris, we don&rsquo;t just offer jobs, we offer purpose. As a nationally recognized Best Places to Work and a leader in future-ready managed services, we&rsquo;re redefining how businesses experience IT. Our mission is bold: to empower clients and employees alike through secure, strategic, and scalable technology solutions. 
 
Job Summary
As the Manager of Product Marketing at Integris, you will support the connection between our product and marketing teams. You will assist in developing product-specific messaging, conducting market and competitive research, supporting sales enablement, and coordinating product launch activities. This role requires strong writing and marketing skills, with an emphasis on executing clear, actionable plans that drive product engagement and adoption. 
 
Job Responsibilities
Go-to-Market Support:
<ul><li>Assist in implementing go-to-market strategies aligned with product goals and company objectives.</li>
<li>Collaborate with product teams to understand features and benefits, translating them into marketing messages.</li>
<li>Support market research efforts to identify target audiences and refine marketing strategies.</li>
</ul>
Marketing Research &amp; Analysis:
<ul><li>Conduct research on customer needs and trends to validate ICP.</li>
<li>Gather competitive insights to inform product positioning and messaging.</li>
</ul>
Messaging:
<ul><li>Contribute to developing product messaging frameworks by vertical.</li>
<li>Draft product-related content (blog posts, case studies, website copy, presentations) and coordinate with marketing teams to execute campaigns.</li>
<li>Ensure messaging clearly communicates value and differentiation.</li>
</ul>
Sales Enablement:
<ul><li>Support creation of sales collateral, product demos, and competitive analysis.</li>
<li>Assist in developing sales plays for cross-sell/up-sell opportunities.</li>
</ul>
Customer Feedback &amp; Advocacy:
<ul><li>Collect and summarize customer feedback to inform product improvements.</li>
<li>Help maintain customer reference programs by vertical for core products.</li>
</ul>
Technical Writing &amp; Communication:
<ul><li>Write and edit product-related content for clarity and accuracy.</li>
<li>Assist in communicating product milestones and updates to stakeholders.</li>
</ul>
Job Qualifications
Education/Certification Requirements:
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field &ndash; OR &ndash; equivalent experience.</li>
</ul>
Experience Requirements:
<ul><li>4+ years of proven experience in marketing, with a focus on product marketing.</li>
<li>1-2 years in leadership or managerial role.</li>
<li>Familiarity with IT, cybersecurity, cloud services, or similar industries is preferred.</li>
<li>Proficiency in content management systems like WordPress and HubSpot.</li>
<li>Familiarity with SEO best practices and digital marketing strategies.</li>
<li>Experience using M365 for collaboration.</li>
<li>Experience with Microsoft Suite.</li>
</ul>
At Integris, we value our team members and offer comprehensive benefits, including:
<ul><li>Medical, Dental, and Vision Insurance
</li><li>401K Retirement Plan
</li><li>Minimum 4 Weeks of Paid Time Off (PTO)
</li><li>Birthday PTO
</li><li>Paid Holidays
</li><li>Paid Time Off for Volunteering
</li><li>Short-Term and Long-Term Disability Insurance
</li><li>Life Insurance
</li><li>Supplemental Insurance
</li><li>Employee Assistance Program
</li></ul>Join us in transforming IT services for small and midsize businesses across regulated industries. Be part of a team that&rsquo;s scaling nationally, investing in vertical expertise, and building for better.
Integris is an equal opportunity employer, committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, familial status, disability, genetic information, or any other protected class under applicable federal, state, and local laws.
#LI-Remote</div>

Manager, Product Marketing

Candela Medical

<div>The Senior Manager, Product Marketing, leads the development and execution of strategic portfolio plans designed to drive capital equipment and consumable sales in alignment with Candela&rsquo;s annual financial objectives. This role is accountable for defining product positioning, crafting messaging, shaping go-to-market strategies, and ensuring commercial readiness across global markets. Responsibilities also include enabling sales teams, generating demand, and establishing competitive differentiation. Marketing plans must specifically address key HCP and MedSpa segments, with tactical programs tailored to these audiences, as well as the creation of practice-level marketing assets to support patient outreach -ultimately fostering market adoption, accelerating commercial growth, and strengthening brand leadership. This is an individual contributor position.
Primary Responsibilities
1. Market Positioning and Messaging<ul><li> Build clear, compelling strategic positioning and messaging that differentiates in a highly competitive aesthetic landscape (with guidance from Sr/Director of Product Marketing) in alignment with annual financial targets</li><li> Articulate the product opportunity in market and provide product insight and leadership from introduction through end-of-life</li><li> Translate clinical, technical, and user insights into clear, simple, language that resonates with HCPs and their patients</li><li> Partner with Clinical, Regulatory, and Medical Affairs to ensure scientific and compliant accuracy</li><li> Partner with Regional Leads in other markets to share best practices, strategies, and tactics</li></ul>
2. Go-To-Market Strategy<ul><li> Develop GTM plans for defined product launches, line extensions, promotions, and campaigns</li><li> Build GTM playbooks, sales tools, talk tracks, and training assets that drive commercial readiness</li><li> Partner with Channel Marketing (Paid Ads, Search, Email, Events, and KOLs) to coordinate multi-channel execution across target segments and customer archetypes</li><li> Develop clear competitive claims, objection handling, and talk tracks to support field efforts</li><li> Ensure all marketing activities comply with regulatory requirements and ethical standards</li></ul>
3. Sales Enablement<ul><li> Build high impact sales tools including ROI models, pitch decks, one pagers, demo videos, objection handling guides, and training materials</li><li> Drive alignment with Inside Sales, Field Sales, Clinical Training, and Customer Support on messaging, pricing, and promotions</li><li> Create content for sales meetings, webinars, product training, and KOL-led education</li></ul>
4. Demand Generation<ul><li> Partner with Growth &amp; Channel Marketing to develop campaigns (B2B2C) that generate qualified leads</li><li> Support content development for paid media, social, email, influencer, and experiential marketing</li><li> Work PR agencies to pitch stories, awards, and thought leadership angles that reinforce category leadership</li><li> Build provider and patient facing narratives that increase interest, trial, and adoption</li></ul>
5. Product Leadership<ul><li> Serve as the internal champion and commercial voice for the product(s); collaborate with Global Business Units to continue to define unmet needs and gaps in the market</li><li> Align Product Management, Sales, Clinical, Customer Support, Training, and Executive teams around a unified GTM strategy and messaging</li><li> Ensure all assets, activities, and programs ladder up to one cohesive narrative</li><li> Partner with Clinical, Regulatory, and R&amp;D Teams to drive post market studies to expand treatment indications, as required</li></ul>
6. KPIs<ul><li> Develop, design, and implement strategies and tactics that deliver against measurable KPIs to drive significant and profitable year-over-year growth of product lines (with guidance from Sr/Director Product Marketing)</li><li> Monitor and analyze marketing initiatives' brand performance metrics, market share, and ROI.</li><li> Monitor funnel performance and adjust messaging and assets to improve MEL to MQL to SQL conversion</li><li> Provide regular reports and insights to senior management on brand performance and market dynamics</li><li> Adjust strategies and tactics based on data-driven insights and market feedback</li></ul>
Knowledge/Educational Requirements<div>
1. Bachelor&rsquo;s degree in business administration, public health, marketing; MBA (preferred) 2. 5+ years in product marketing with 2+ years with global responsibility</div>
Essential Job Requirements: (Mandatory for Clinical and Regulatory Affairs Employees)<div>
1. Proven success in launching and scaling B2B and B2C products in the aesthetics industry (preferred)</div><div>
2. Proven success launching and scaling FDA-cleared or CE-marked product technologies</div><div>
3. Proficient understanding of customer lifecycle, buyer personas, and sales funnels</div><div>
4. Demonstrated business acumen - ability to identify, plan and deliver on annual operating plan (AOP) targets and business objectives</div><div>
5. Thorough knowledge of marketing principles, product marketing, and brand management</div><div>
6. Knowledge and experience using marketing channels to conceptualize and drive lead generation</div><div>
7. Demonstrated experience collaborating with commercial and cross-functional leaders, globally and works effectively in a matrix organization</div><div>
8. Exceptional communication, storytelling, and analytical skills; exhibits conceptual and critical thinking capability to solve complex problems</div><div>
9. Lead multiple projects, self-motivated and entrepreneurial with strong multi-tasking skills; organized and attentive to details; high level of integrity and commitment to ethical standards</div><div>
10. Emotional maturity and flexibility ability to adapt to change in a fluid, fast-paced workplace and market environment</div><div>
11. Able to work in an environment where sharing responsibility for success and failure of others on the team is critical to the overall success of the company</div><div>
12. Conversant in the English language, excellent verbal/written communication; exhibits excellent proficiency in Microsoft word, excel, and PowerPoint programs, SalesForce platform</div><div></div><div> 
This job description is not all inclusive and is intended to capture a majority of the job functions. Special projects and other tasks may be required by management.</div></div><div></div>

Sr. Manager Product Marketing

HealthVerity

<div>Please note: This is a hybrid role requiring 3 days in office at our Philadelphia HQ - 1818 Market Street.

How you will help

HealthVerity is searching for a Senior Product Marketing Manager to lead positioning, go-to-market strategy, and sales enablement for our life sciences data and technology portfolio. In this role, you'll craft the narratives that define how our products win in market, partner with Product and Sales to launch new capabilities, and equip our go-to-market teams with the tools and insights to drive adoption and growth. The ideal candidate is a strategic storyteller with deep B2B product marketing experience in life sciences or data-driven healthcare, comfortable operating in a fast-paced, enterprise environment. 


What will you do

Product Positioning &amp; Messaging
<ul>
<li>Develop clear messaging that articulates the value of the HealthVerity product portfolio to key audiences (buyers, users, KOLs) and versus competition.</li>
<li>Refine messaging frameworks and ensure consistency across web, digital, sales, and marketing materials.</li>
<li>Conduct value-proposition testing and refine narratives based on customer feedback and data.</li>
</ul>
Go-to-Market (GTM) Strategy
<ul>
<li>Build and execute product launch and product expansion plans in partnership with Product, Marketing, and Sales.</li>
<li>Manage cross-functional launch readiness &mdash; from internal enablement to external campaigns.</li>
<li>Identify and define target markets, personas, and segments; develop audience-specific GTM plays.</li>
</ul>
Sales Enablement
<ul>
<li>Equip Sales with tools, pitch decks, case studies, objection handling, and competitive insights.</li>
<li>Lead regular enablement sessions to improve positioning, storytelling, and differentiation in the field.</li>
<li>Partner with Revenue Ops to measure product adoption and campaign influence.</li>
</ul>
Market Intelligence &amp; Competitive Analysis
<ul>
<li>Monitor market trends, competitor moves, and buyer feedback to anticipate opportunities or threats.</li>
<li>Develop battlecards and competitive analyses to guide Sales and Product strategy.</li>
<li>Serve as the voice of the market within the company, advocating for customer needs.</li>
</ul>
Cross-Functional Leadership
<ul>
<li>Partner closely with Product Management on roadmap alignment and product-market fit.</li>
<li>Collaborate with Marketing colleagues on content development, PR and demand gen to amplify product stories across channels, including tradeshow content development</li>
<li>Influence brand and campaign direction through data-driven insights from the field.</li> 
</ul>
Required skills and experience
<ul>
<li>7+ years of experience in B2B product marketing, with a solid understanding of life sciences data.</li>
<li>Proven success in developing GTM strategies and launching new products or major releases.</li>
<li>Strong storytelling skills &mdash; able to translate complex technology into clear, compelling business outcomes.</li>
<li>Experience partnering with enterprise sales and product teams in a fast-paced, high-growth environment.</li>
<li>Excellent communication, presentation, and project-management skills.</li></ul> 


Base salary for the role is commensurate with experience and can range between $150,000 - 185,000 + annual bonus opportunity.<div></div><div> 
<div></div>
<div><h3 class="jobSectionHeader">Hiring Locations</h3>

Our main office is located in Center City, Philadelphia, where we operate on a hybrid model with in-office work required three days a week for local employees. We believe collaboration is most effective when teams come together, which is why we prioritize hiring in the Philadelphia area.

For certain roles, we also hire from hub locations&mdash;regions where we have an established presence with multiple team members working remotely. While these employees primarily work from home, we bring them together in person at lease once a year for team-building, collaboration, and strategic planning.

Due to tax and labor regulations, we can only hire from specific states. Remote work is supported in the following key hub locations and approved states:

Hub Locations:
<ul>
<li>Philadelphia, Pennsylvania</li>
<li>Boston, Massachusetts</li>
<li>New York City, New York</li>
<li>Baltimore, Maryland</li>
<li>Washington, D.C.</li>
<li>Charlotte, North Carolina</li>
<li>Raleigh-Durham, North Carolina</li>
<li>Atlanta, Georgia</li>
<li>Chicago, Illinois</li>
</ul>
Approved States for Remote Work: 
CT, DE, FL, GA, IL, IN, MA, MD, MI, NC, NJ, NY, OH, PA, TN, and VA. 
About HealthVerity

HealthVerity is the leader in privacy-protected real-world data exchange, transforming how healthcare and life sciences organizations connect and analyze disparate healthcare and consumer data. We continue to innovate HealthVerity Marketplace, the nation's first and largest real-world data ecosystem comprising more than 75 leading data providers and over 340 million US patients. Combined with Identity Manager, the industry's most accurate and efficient solution for patient identity, privacy and governance, we support critical applications in clinical development, commercial strategy, regulatory decision-making, population health, underwriting and more. HealthVerity has raised more than $140 million to date and works closely with its data providers, partners and clients to Synchronize the Science. To learn more about HealthVerity, visit healthverity.com. 


Why you'll love working here

We are making a difference &ndash; Our technology is at the forefront of some of the biggest healthcare challenges in the world.

We are one team &ndash; Our people define our culture and always will. We take time out to celebrate each other, and acknowledge the value that each of us adds towards our greater mission. Come share all you have to offer with our 200-person team.

We are learners &ndash; Every team member is continually learning, no matter if we've been in a role for one year or much longer. We are committed to learning and implementing what is best for our clients, partners, and each other. 


Benefits &amp; Perks

Our benefits package is thoughtfully designed to support and enrich the experience of our full-time employees, with eligibility limited to those in permanent positions.
<ul>
<li>Compensation: competitive base salary &amp; annual bonus opportunity (for non-commissioned roles)</li>
<li>Benefits: We offer a 401(k) plan and stock options. Health, dental, and vision coverage start on day 1, while 401(k) eligibility and stock options follow soon after.</li>
<li>Flexible location: Remote workdays and 3 days a week of in-office collaboration for team members in the Philadelphia area. Check location requirements with the recruiting team.</li>
<li>Generous PTO: Take time off as needed, targeted at 4 weeks per year, including vacation, personal and sick time, plus paid parental leave.</li>
<li>Parental Leave: 12 weeks paid leave for childbearing, surrogacy, and adoption; 6 weeks for non-childbearing parents.</li>
<li>Comprehensive and individualized onboarding: mentorship program, departmental talks, and a library of resources are available beginning day 1 for each new team member to minimize the stress of starting a new job</li>
<li>Professional development: biweekly 1:1s, hands-on leadership that is goal-and growth-oriented for each team member, and an annual budget to support professional development pursuits</li></ul> 
We believe incorporating different ideas, perspectives and backgrounds make us stronger and encourages an environment where ageism, racism, sexism, ableism, homophobia, transphobia or any other form of discrimination are not tolerated. All qualified job applicants will be given consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. At HealthVerity, we're working towards an innovative and connected future for healthcare data and believe the future is better together. We can only do that if everyone has a seat at the table. 
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to careers@healthverity.com 


Remote opportunities are not available in all areas and require team members to work from a fixed location due to tax and labor law implications - specific questions about remote positions can be discussed during the interview process with your recruiter.</div></div></div>

Senior Product Manager, Product Marketing

Amneal Pharmaceuticals

<div>Essential Functions
Brand Strategy &amp; Planning : Develop brand plans with measurable KPIs, long-term strategies, and competitive landscape assessments.
Portfolio &amp; Lifecycle Management : Manage product lifecycle from pre-launch to post-patent; execute lifecycle extension initiatives.
Market Insights &amp; Business Analytics : Leverage data, research, and physician insights for strategy optimization.
Stakeholder &amp; KOL Engagement : Build relationships with oncologists/KOLs; support CMEs, advisory boards, and medical education.
Promotional Excellence : Create innovative, compliant promotional campaigns across digital, in-clinic, and scientific platforms.
Additional Responsibilities
Execute brand strategies in alignment with field force.
Design &amp; implement integrated marketing campaigns.
Manage agencies/vendors for impactful initiatives.
Track brand performance and recommend corrective actions.
Manage promotional budgets with optimal allocation.
Enable sales team with insights, scientific updates, and tools.
Conduct regular field visits for customer feedback and execution insights.
Support collaborations with oncologists, medical societies, and cancer care centers</div>
 <div>Qualification :
Bachelor&rsquo;s degree in Pharmacy, Life Sciences, or related field.
MBA in Marketing (Tier 1 B-School preferred, though not mandatory).
Experience:
2&ndash;3 years in Product Management (Oncology preferred; specialty therapy areas considered).
Prior MNC experience strongly preferred.
Skills:
Strong knowledge of Indian oncology market, treatment protocols, and competition.
Excellent analytical, problem-solving, and communication skills.
Ability to work in cross-functional, matrix-driven environments.
High compliance orientation with understanding of regulatory requirements.
Same Posting Description for Internal and External Candidates</div>

Assistant Manager, Product Marketing ( Oncology)

Bayut KSA - بيوت السعودية

<div>
 
 Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 
 As the Manager Product Success, you will be responsible for oversee the overall life cycle of consumer/business products. The incumbent will be tasked to ensure success of all consumer/business products and services, supervising development, deployment and post deployment support. This individual will be looking after launch related activities, user testing, design alterations, marketing and periodic reporting
 
 
 
 In this role, you will:
 
 <ul>
 <li>
 Oversee timelines of product deployment&nbsp;
 </li>
 <li>
 Report deployment challenges and execute plans to cater to the challenges
 </li>
 <li>
 Manage user level testing and working with Tech for pre-launch issue resolution
 </li>
 <li>
 Managing launch trackers, working with all business stakeholders
 </li>
 <li>
 Setting business targets for all stakeholders
 </li>
 </ul>
 <ul>
 <li>
 Tracking launch of all products and reporting to the success accordingly
 </li>
 <li>
 Assigning responsibilities to all stakeholders for launch
 </li>
 <li>
 Develop launch plan with the help of Marketing.&nbsp;
 </li>
 <li>
 Working with the marketing department for marketing plan for Product Launch
 </li>
 <li>
 Executing marketing plan (OOH, Digital Media, PR, activations and events)
 </li>
 <li>
 Doing periodic reporting of product uptake
 </li>
 <li>
 Arranging performance reviews with key stakeholders
 </li>
 <li>
 Target VS Achievement dashboard development for each product
 </li>
 <li>
 Looking after customer support of the products
 </li>
 <li>
 Doing research and competitive analysis of the products in the market
 </li>
 <li>
 Suggesting pricing or design changes if required
 </li>
 
 
 </ul>
 
 Requirements
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 BS(Hons) degree in Business Management/Marketing
 </li>
 </ul>
 
 
 Experience
 
 
 <ul>
 <li>
 8+ years of experience in Telecom or Banking product marketing and reporting
 </li>
 </ul>
 
 
 Knowledge
 
 
 <ul>
 <li>
 Preferably an understanding of digital marketplaces and how they operate. Familiarity with sales operations and experience in implementation of cross-functional projects
 </li>
 </ul>
 
 
 Skills
 
 
 <ul>
 <li>
 Product Design and Execution, Data Analytics, Performance Dashboards, Project Management
 </li>
 </ul>
 
 
 Traits
 
 
 <ul>
 <li>
 Hardworking, Innovative, Problem Solving, Comfortable with Ambiguity
 
 
 
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 High-performing and fast-paced work environment
 </li>
 <li>
 Comprehensive Health Insurance
 </li>
 <li>
 Rewards and recognition
 </li>
 <li>
 Learning &amp; Development
 </li>
 
 </ul>
 
 Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
 #KSABayut
 
</div>

Manager Product Success & Marketing

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Product Management Marketing Digital Innovation &amp; Marketing AI Champion
Overview 
As Marketing Services (MS), the marketing strategy &amp; execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our client&rsquo;s most profitable customer engagements and ultimately Mastercard preference with consumers.
 
 
Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Marketing Services Product Manager. The candidates&rsquo; superior understanding of the card portfolio growth drivers and important KPIs to track blended with experience in targeted, data-driven marketing campaigns will deliver better results for clients and create their reliance on MS. 
We are seeking a high-caliber marketing professional with deep expertise in acquisition and engagement strategies, strong grounding in digital and data-driven marketing, and proven experience in driving innovation using AI and emerging technologies. This individual will play a pivotal role in elevating Mastercard&rsquo;s value proposition across both traditional and non-traditional segments. Beyond financial institutions, the role will focus on unlocking new partnership opportunities with merchants, telcos, government entities, and broader ecosystem players. 
Role &amp; Responsibilities 
<ul><li>Champion a culture of innovation within MS by proactively identifying innovation opportunities, benchmarking global trends, and introducing new methodologies and tools that redefine how Mastercard and its clients approach customer acquisition and engagement.</li></ul> 
<ul><li>Grow MS revenue by designing and implementing next-generation, AI-enabled marketing solutions that are scalable across issuers, merchants, telcos, governments, and emerging ecosystem partners. These solutions will integrate Mastercard&rsquo;s data assets, advanced analytics, and marketing technology to deliver end-to-end acquisition, engagement, and portfolio growth programs that materially differentiate Mastercard in both traditional and new segments.</li></ul> 
<ul><li>Leverage AI, machine learning, and emerging marketing technologies to design and deliver innovative acquisition and engagement campaigns, working closely with creative agencies, media partners, and technology vendors to develop breakthrough concepts, new use cases, and differentiated execution models that elevate marketing performance.</li></ul> 
<ul><li>Translate new technology trends into actionable go-to-market strategies, ensuring that Mastercard remains ahead of competitors by operationalizing AI-driven campaign design, real-time optimization, and automated personalization at scale.</li></ul> 
<ul><li>Identify and shape new scalable marketing plays for emerging segments (e.g., small merchants, large retailers, telcos, public-sector programs), adapting MS capabilities to fit their unique acquisition and engagement needs.</li></ul> 
<ul><li>Lead experimentation frameworks and innovation sprints to test new channels, formats, value propositions, and AI tools that can unlock incremental growth for Mastercard clients across both carded and non-carded consumer segments.</li></ul> 
<ul><li>Drive end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies.
</li></ul> 
<ul><li>Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, Reactivation&hellip;</li></ul> 
<ul><li>Experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.
</li></ul> 
<ul><li>Support, plan, execute and measure targeted digital acquisition capabilities and digital marketing campaigns across Paid, Owned, and Earned channels.
</li></ul> 
All About You 
<ul><li>Years business experience, with a strong understanding of acquisition and portfolio management/spend campaigns.</li><li>Proven experience applying AI, machine learning, and advanced analytics in marketing campaigns, including AI-driven segmentation, predictive modeling, automated targeting, personalization engines, or generative creative.</li><li>Demonstrated track record of designing and deploying innovative acquisition and engagement programs across multiple segments, ideally across issuers, merchants, telcos, or government entities.</li><li>Hands-on experience partnering with creative agencies, media agencies, and innovation vendors to build breakthrough concepts, test new technologies, and scale high-performing digital marketing initiatives.</li><li>Experience developing or managing Martech/Adtech solutions, personalization platforms, marketing automation, journey orchestration, or AI-model&ndash;powered campaign engines.</li><li>Strong background in performance marketing, digital media optimization, and measurement frameworks, with the ability to convert insights into high-impact strategy.</li><li>Prior experience driving end-to-end product launches (cards, loyalty programs, new marketing capabilities) and growth programs using emerging digital and data-driven tools.</li><li>Demonstrated capability to manage complex programs across multiple geographies and stakeholders, delivering measurable results and scaling successful pilots.</li><li>Experience working in fast-paced, innovation-oriented environments (digital, fintech, telco, tech, or consulting) is a significant advantage.</li></ul>
All About You 
<ul><li>Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.</li><li>Innovation-oriented marketer who is excited by AI, emerging technologies, experimentation, and building what does not yet exist.</li><li>Strong commercial acumen and the ability to shape and scale solutions that create value not only for issuers but also for merchants, telcos, governments, and broader ecosystem partners.</li><li>Strong analytical and problem-solving skills, using data, experimentation, and structured thinking to make decisions and drive improvements.</li><li>Innovative and strategic mindset to translate complex AI and digital concepts into clear, actionable strategies &amp; campaigns.</li><li>Proactive, entrepreneurial, and results-focused, with the ability to identify opportunities early and drive them to full implementation.</li><li>Collaborative, persuasive, and comfortable operating in a matrixed, multicultural environment, engaging stakeholders across regions and levels.</li><li>Strong interpersonal communication and presentation skills with stakeholders of different seniority.
</li><li>Willing to travel across EEMEA when needed.</li><li>Strong proficiency in English, enabling effective communication in a multicultural environment.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Manager, Product Management Marketing Digital Innovation & Marketing AI Champion

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