manager product marketing

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><div>
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level Sales Marketing center of excellence. The Group Marketing Manager will have a strong track record in setting strategic direction, strong partnership with sales organizations, and executive-level influence. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bent for speed in action and generating results. You will be responsible for building a customizable approach to value creation for our managed accounts, aimed at exceeding customer engagement and retention goals, while leveraging the latest technology to enable that personalization at scale. To be successful you will bring a mix of strategic vision, leadership, cross-functional program execution, a deep understanding for enterprise-sales, and experience working in dynamic environments that move with velocity.</div><p><b><br>
Responsibilities</b></p><ul><li>
Customer &amp; Market Insights: Inform the product roadmap and GTM planning by collecting market and client insights specifically for Bill Pay.</li><li>
Collaboration with the other team leads to building connections within the QuickBooks Money portfolio, with a focus on Bill Pay.</li><li>
Multi-Channel Demand: Create and manage integrated marketing campaigns to generate consideration and demand across multiple channels, including email, social media, digital advertising, and events for Bill Pay.</li><li>
Lead content strategy and content creation to enable demand generation for Bill Pay.</li><li>
Nurture Customer Relationships: Provide valuable content, develop webinars and participate in events to build and nurture relationships with customers over time for Bill Pay.</li><li>
Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives for Bill Pay.</li><li>
Lead a team of product marketers by setting clear vision, building a high-performance culture, and driving winning results.</li></ul><div><i>
Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.</i></div><p><b><br>
Qualifications</b></p><ul><li>
10+ years of business experience in product and/or sales marketing within SaaS/Technology companies, preferably FinTech, with experience in payments or financial operations solutions like bill pay.</li><li>
B2B Marketing Craft Expertise: Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts, ideally for financial or bill pay solutions.</li><li>
Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive our product roadmap, and advocates internally and externally on behalf of our customers.</li><li>
Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.</li><li>
Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology.</li><li>
Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with our growing business accounts.</li><li>
People Manager: Experience leading and cultivating a team.</li><li>
Self-Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on leadership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.</li><li>
Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.</li><li>
Collaborator &amp; Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.</li><li>
BA/BA required or equivalent work experience, MBA preferred.</li></ul><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p><div>
Bay Area California,CA: $213,000- 289.000<br>
New York $201,000- 271,500</div></div><p></p>

Manager 3, Product Marketing- Bill Pay

Abu Dhabi ports

<div><p>This position plays a pivotal role in shaping and executing the communication, user experience, and adoption strategies for all IT initiatives within the Digital &amp; Transformation Division. This senior management position is responsible for ensuring that IT programs are clearly communicated, widely adopted, and deliver a seamless user experience aligned with AD Ports Group&rsquo;s global brand and digital ambitions.</p></div>
<br><p></p><div><ul><li>Responsibilities: Core Responsibilities:<br>
<br>
IT Communications &amp; Engagement<br>
<br>
&bull; Plan and lead IT townhalls, executive briefings, and global updates to keep stakeholders informed and engaged.<br>
<br>
&bull; Develop and deliver clear, consistent messaging around IT programs, ensuring alignment with AD Ports Group&rsquo;s brand and tone.<br>
<br>
&bull; Build and execute awareness campaigns for IT initiatives to drive adoption and change readiness.<br>
<br>
User Experience Oversight<br>
<br>
&bull; Monitor and assess user experience across IT service channels (helpdesk, portals, applications, etc.).<br>
<br>
&bull; Conduct regular reviews of IT applications to ensure UI/UX standards are met and aligned with global branding.<br>
<br>
&bull; Validate wording, labels, and messaging in IT platforms to ensure clarity, professionalism, and user-friendliness.<br>
<br>
Knowledge &amp; Content Management (15% of time)<br>
<br>
&bull; Oversee the development of user guides, FAQs, and technical documentation in business-friendly language.<br>
<br>
&bull; Ensure training materials are aligned with business needs and are easy to consume.<br>
<br>
&bull; Standardize templates and communication formats across IT programs and projects.<br>
<br>
Training &amp; Awareness<br>
<br>
&bull; Design and deliver training programs and awareness sessions on new IT systems, policies, and tools.<br>
<br>
&bull; Partner with HR/L&amp;D to integrate IT awareness into corporate training frameworks.<br>
<br>
Governance &amp; PMO Alignment<br>
<br>
&bull; Embed user experience, communication, and adoption metrics into IT project governance frameworks.<br>
<br>
&bull; Provide oversight to ensure all IT initiatives include stakeholder communication and adoption plans.<br>
<br>
&bull; Report regularly to Group CIO on IT experience KPIs, adoption levels, and engagement outcomes.</li></ul></div>
<br><p></p><div><div><ul>Qualifications: Bachelor degree in Marketing, Business Administration, Journalism, Public Relations or a related field. Master's degree is a plus<br>
High level of proficiency in English; working knowledge of Arabic is desirable.<br>
<br>
Technical Skills<br>
<br>
IT Service Delivery (Advanced)<br>
Enterprise Applications (Advanced<br>
UX/UI Principles (Intermediate)<br>
Program/Project Management (Advanced<br>
Change Management (Advanced)<br>
<br>
Soft Skills<br>
<br>
Exceptional communication (written, visual, verbal)<br>
Stakeholder management<br>
Leadership<br>
Presentation skills<br>
<br>
Ideal Experience<br>
<br>
B2B marketing and sales experience, preferably in technology marketing, with strong integrated marketing and marketing operations background.<br>
Connected sales and marketing experience &amp; business acumen.<br>
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.<br>
Strong understanding of sales priorities and motivations.<br>
Strong executive maturity, presence, and track record of marketing impact and influence.<br>
Marketing shared services experience.<br>
Proven ability to develop and deliver compelling sales presentations.<br>
Experience in negotiating and closing contracts with clients.<br>
Good familiarity with UAE &amp; International Media<br>
Commercial &amp; cultural awareness<br>
<li>
Experience with web analytics tools. #LI-DNI</li></ul></div></div>

Senior Manager - Product Marketing

Palo Alto Networks

<div><b>Company Description</b><p><b><br>
Our Mission</b></p><p>
At Palo Alto Networks&reg; everything starts and ends with our mission:</p><p>
Being the cybersecurity partner of choice, protecting our digital way of life.<br>
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we&rsquo;re looking for innovators who are as committed to shaping the future of cybersecurity as we are.</p><p><b>
Who We Are</b></p><p>
We believe collaboration thrives in person. That&rsquo;s why most of our teams work from the office full time, with flexibility when it&rsquo;s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.</p><b><br>
Job Description</b><p><b><br>
Your Career</b></p><p>
As a Product Marketing Manager at Palo Alto Networks, you will play a key role in shaping and executing the marketing strategy for Strata Cloud Manager, the industry&rsquo;s first unified management and operations solution. You will collaborate closely with marketing, product management, industry analysts, sales teams, customers, and technology partners to define our unique value proposition and drive messaging, content creation, thought leadership, sales enablement, and competitive analysis for these products.</p><p>
In this role, you will:</p><ul><li><p>
Develop narratives and materials that clearly communicate the value of our unified management solution and Digital Experience Management capabilities, translating technical features into compelling messages that resonate with customers</p></li><li><p>
Create impactful marketing content, including datasheets, whitepapers, blogs, and presentations</p></li><li><p>
Define and implement GTM strategies for new launches and campaigns in collaboration with cross-functional marketing teams</p></li><li><p>
Contribute to our vision for how the AI-powered Strata Network Security Platform is essential in securing customers' networks, both at internal and external events</p></li></ul><p><b>
Your Impact</b></p><ul><li><p>
Work closely with Product Management and Product Marketing peers to build a unified market and product vision, developing value propositions and messaging that resonate with our target buyer personas and form the foundation for all product marketing activities</p></li><li><p>
Serve as the primary thought leader for the products you support, engaging in speaking opportunities and content development</p></li><li><p>
Simplify product capabilities into clear, compelling messages and tools that resonate with customers</p></li><li><p>
Create powerful marketing content, including datasheets, whitepapers, blogs, and presentations</p></li><li><p>
Educate and inspire our Sales, GTM, and field marketing teams on the customer and business value of our products</p></li></ul><b><br>
Qualifications</b><p><b><br>
Your Experience</b></p><ul><li><p>
2+ years in cybersecurity, with experience in network security technologies preferred</p></li><li><p>
5+ years in technology product marketing, product management, or technical marketing</p></li><li><p>
Experience leading product launches and releases, from crafting messaging and content to tracking progress and measuring results</p></li><li><p>
Excellent verbal and written communication, including experience delivering exceptional presentations</p></li><li><p>
Strong ability to collaborate with diverse stakeholders</p></li><li><p>
A creative thinker who can develop and deliver engaging presentations in various settings, from large internal teams to industry conferences and customer briefings</p></li><li><p>
Proven commitment to continuous learning and development</p></li></ul><b><br>
Additional Information</b><p><b><br>
The Team</b></p><p>
Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here, your creativity directly contributes to a safer digital future for everyone, fostering your growth and development in this ever-evolving market.</p><p><b>
Compensation Disclosure</b></p><p>
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $131,000 - $212,500YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.</p><div></div><p><b>
Our Commitment</b><br>
<br>
We&rsquo;re problem solvers that take risks and challenge cybersecurity&rsquo;s status quo. It&rsquo;s simple: we can&rsquo;t accomplish our mission without diverse teams innovating, together.</p><p>
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.</p><p>
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.</p><p>
All your information will be kept confidential according to EEO guidelines.</p></div>

Product Marketing Manager - Strata Cloud

Microsoft

<div></div><div><h1 class="jobSectionHeader"><b>Product Marketing Manager &ndash; Industry &amp; Ecosystem</b></h1><div><div><p>
Redmond, Washington, United States</p></div></div><p></p><div><div><div><div><br>
Date posted</div><div><b>
Oct 29, 2025</b></div></div></div><div><div><div>
Job number</div><div><b>
1901241</b></div></div></div><div><div><div>
Work site</div><div><b>
3 days / week in-office</b></div></div></div><div><div><div>
Travel</div><div><b>
0-25</b><b> </b><b>%</b></div></div></div><div><div><div>
Role type</div><div><b>
Individual Contributor</b></div></div></div><div><div><div>
Profession</div><div><b>
Marketing</b></div></div></div><div><div><div>
Discipline</div><div><b>
Product Marketing</b></div></div></div><div><div><div>
Employment type</div><div><b>
Full-Time</b></div></div></div></div><div></div><div><div><div><h3 class="jobSectionHeader"><b>
Overview</b></h3><div><div>
We are seeking a strategic and execution-focused Product Marketing Manager -Industry &amp; Ecosystem to join the Industry Marketing team. This role will drive partner-led go-to-market (GTM) initiatives across our Industrial ecosystem, with a focus on scaling impact through collaboration with strategic Independent Software Vendors (ISVs)/Software Development Companies (SDCs), and selected Global System Integrators (GSIs).</div><div><br>
This individual is a strategic thinker with a bias for action, consistently driving initiatives forward with purpose and precision. They thrive in ambiguous environments, bringing clarity and direction where it's needed most. Known for their collaborative spirit, they foster inclusive teamwork and build cross-functional relationships. Their passion for industry innovation and partner success fuels their commitment to delivering impactful outcomes across the ecosystem.</div><div><br>
This role sits within the Industrial Marketing team and plays a pivotal role in positioning Microsoft as the trusted partner for frontier firms, those pushing the boundaries of innovation and operational excellence in manufacturing, mobility and energy segments. As Agentic AI transforms industries, this role will help key our key partner, especially ISVs/SDCs, understand the relevance of agents in their workflows and processes and accelerate their AI journey.</div><div><br>
As a Product Marketing Manager &ndash; Industry &amp; Ecosystem, you will lead partner-led go-to-market (GTM) initiatives that connect Microsoft&rsquo;s product innovation with strategic partner capabilities, driving impact across our ecosystem. This includes shaping joint marketing plans, orchestrating campaign execution, and enabling co-sell motions with critical industry partners.</div><div><br>
As part of a high-impact team at the intersection of industry experience, product innovation, and audience insight, you&rsquo;ll define how Microsoft empowers partners to lead with agility and resilience, amplified by the transformative potential of agentic AI. From crafting compelling narratives to activating partner campaigns, you&rsquo;ll drive engagement with our most strategic customers and partners.</div><div></div><p><br>
Microsoft&rsquo;s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.</p><div>
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.</div></div></div></div><div><div><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><div><div><b>
Required/Minimum Qualifications</b></div><ul><li>
Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in product marketing, or ecosystem strategy</li><ul><li>
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing, or ecosystem strategy</li><li>
OR equivalent experience.</li></ul></ul><ul><li>
Experience working with partners or in industrial domains.
</li><li>Experience managing complex programs and working with cross-functional teams.
</li><li>Experience with storytelling and content development.</li></ul><div></div><div><b><br>
Additional or Preferred Qualifications</b></div><ul><li>
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, or ecosystem strategy</li><ul><li>
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing, or ecosystem strategy</li><li>
OR equivalent experience.</li></ul><li>
Experience with Microsoft Azure, Dynamics 365 and Teams</li><li>
Experience with agentic solution development skills and Microsoft Copilot Studio, and Azure AI Foundry</li><li>
Experience in business development
</li><li>Experience with partners in the industrial domain building agentic solutions in manufacturing, energy or mobility segments.
</li><li>Experience with operational technology (OT) systems.</li></ul><div><br>
</div><div>Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.<br>
<br>
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
<br>
<br>
Microsoft will accept applications for the role until November 14, 2025.<br>
<br>
</div></div></div></div><div></div><div><div><h3 class="jobSectionHeader"><b>Responsibilities</b></h3><div><div><b>
Strategy &amp; Insights:
</b></div><ul><li>Build a deep understanding of the industrial partner ecosystem, including strategic ISVs, startups, and GSIs.
</li><li>Leverage partner performance data, solution adoption trends, and co-sell engagement signals to shape marketing strategy and investment priorities.</li></ul><div><b>
Messaging &amp; Positioning</b></div><ul><li>
Develop compelling narratives that communicate Microsoft&rsquo;s differentiated value in enabling resilient, intelligent, and sustainable operations through partner-led solutions.
</li><li>Tailor messaging to partner capabilities, industry-specific challenges, and transformation levers.</li></ul><div><b>
Go-to-Market Execution</b></div><ul><li>
Collaborate with integrated marketing, partner organizations, and field teams to launch joint partner campaigns and co-marketing initiatives that drive awareness, engagement, and pipeline growth.
</li><li>Identify where and how to activate partner-led GTM motions across priority industries and customer segments.</li></ul><div><b>
Content Development</b></div><ul><li>
Lead the creation of partner-facing assets including solution plays, customer success stories, executive presentations, and thought leadership.
</li><li>Ensure content reflects partner value propositions and aligns with industry narratives.</li></ul><div><b>
Field &amp; Partner Enablement</b></div><ul><li>
Equip field sellers and partner teams with messaging frameworks, pitch decks, and engagement tools that reflect the priorities of industry decision makers.
</li><li>Support partner onboarding and skilling with marketing resources tailored to their GTM needs.</li></ul><div></div><div><b><br>
Partner Selection &amp; Event Activation</b></div><ul><li>
Lead partner selection and engagement for strategic industry moments, including Microsoft-hosted events, partner advisory councils, and first-party activations.
</li><li>Ensure partner representation aligns with business priorities and supports storytelling, customer engagement, and ecosystem growth.</li></ul><div><b>
Performance Measurement</b></div><ul><li>
Track campaign engagement across partner-led initiatives, including co-sell motions and marketing execution.
</li><li>Optimize based on partner performance metrics, seller feedback, and campaign ROI to ensure scalable impact.</li></ul><div><b>
Other</b></div><ul><li>
Embody our Culture and Values</li></ul></div></div></div></div><div></div><div><div><div>
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.</div></div><div><div><div>
&#60116;</div>Industry leading healthcare</div><div><div>
&#59326;</div>Educational resources</div><div><div>
&#59628;</div>Discounts on products and services</div><div><div>
&#60157;</div>Savings and investments</div><div><div>
&#63586;</div>Maternity and paternity leave</div><div><div>
&#59927;</div>Generous time away</div><div><div>
&#60241;</div>Giving programs</div><div><div>
&#61396;</div>Opportunities to network and connect</div></div></div><div></div><div><div><div>
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.</div></div></div></div><p></p>

Product Marketing Manager – Industry & Ecosystem

The Home Depot

<div><p><b>Position Purpose:</b></p><p>
The responsibility of the Category Marketing Manager is to serve as chief marketing officer for a merchandise department. This position is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. The position will be required to manage both strategic and tactical execution of marketing programs and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
35% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be prioritization of submitted promotions, customer value propositions, innovative product, industry leadership, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and varying cross-functional teams.</li><li>
25% Take lead with marketing peers to integrate merchandising within the cross-functional marketing work. Accountable for ensuring accurate communication to both internal partners and external consumers.</li><li>
25% Manage execution of tactical elements of marketing programs, including prioritizing promotions, working collaboratively with advertising creative team, reviewing priority channel creative and department representation throughout company marketing efforts, as well as triage execution of emerging priority opportunities across Orange Apron Media supplier partnership.</li><li>
10% Budget Deployment - Manage budget deployment tracking across departments &amp; provide final department approval on strategic plans for cross-functional marketing activities.</li><li>
5% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish department sales-driving opportunities with Orange Apron Media partners for vendor funded marketing projects and provide unique partnership opportunities for incremental sales negotiations through Orange Apron Media.</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Senior Manager, Category Marketing</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
No travel required.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
Excellent written and verbal communication skills</li><li>
Bachelor's degree in marketing, advertising, or a business-related field</li><li>
5+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm)</li><li>
Experience in retail brand or consumer product marketing</li><li>
Experience managing projects and working with cross-functional stakeholders</li><li>
Experience with SharePoint, PowerPoint, and Excel</li><li>
A collaborative approach and the ability to triage needs across multiple stakeholders</li><li>
Ability to interpret financial information and make data-driven decisions to support strategic priorities</li><li>
Highly organized and able to define &amp; sequence strategic priorities</li><li>
Knowledge of consumer &amp; product market research, market segmentation, and competitive intelligence/analysis</li><li>
A data-driven mindset and ability to leverage analysis to make business recommendations</li><li>
Familiarity with integrated marketing plans and creative asset briefs</li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Preferred Education:</b></p><ul><li>
No additional education</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
4</li></ul><p><b><br>
Preferred Years of Work Experience:</b></p><ul><li>
No additional years of experience</li></ul><p><b><br>
Minimum Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Preferred Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Certifications:</b></p><ul><li>
None</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Manager, Category Marketing

Selby Jennings

<p><strong>Key Responsibilities</strong></p>
<ul>
<li>Go-to-Market Strategy: Plan and execute GTM launches for new products, features, and campaigns in collaboration with product, marketing, and regional teams.</li>
<li>Positioning &amp; Messaging: Develop compelling narratives and value propositions tailored to different customer segments.</li>
<li>Market Insights: Conduct market and competitor research to identify opportunities, threats, and emerging trends.</li>
<li>User Understanding: Analyze data and gather feedback to translate user insights into product and marketing improvements.</li>
<li>Cross-Functional Collaboration: Work closely with Product, Branding, and Regional teams to ensure consistent and effective communication.</li>
<li>Content &amp; Enablement: Create product marketing assets (e.g., one-pagers, FAQs, decks, videos) to support sales, PR, and user education.</li>
<li>Performance Tracking: Define and measure KPIs for product campaigns, reporting on outcomes and key learnings.</li>
</ul>
<p><strong>Requirements</strong></p>
<ul>
<li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li>
<li>3-6 years of experience in product marketing, ideally within the crypto or technology sectors.</li>
<li>Strong understanding of cryptocurrency, blockchain, and financial markets.</li>
<li>Proven track record of executing GTM strategies and managing cross-functional projects.</li>
<li>Excellent communication skills in English (additional languages are a plus).</li>
<li>Analytical and data-driven mindset with strong storytelling capabilities.</li>
<li>Comfortable working in a fast-paced, global, and collaborative environment.</li>
</ul>

Product Marketing Manager - Growth Products

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