marketing analytics lead

Bread Financial

<div><div>Every career journey is personal. That's why we empower you with the tools and support to create your own success story.</div><div></div><div>
Be challenged. Be heard. Be valued. Be you ... be here.</div><div></div><div>
Job Summary</div>
Lead, Portfolio Analytics supports general manager teams by providing data driven actionable insights that guide portfolio management strategies. The Lead provides data driven insights through the application of applied research methodologies utilizing the understanding of retail, marketing, credit profitability and data around interactions between customers/retailers/card issuers, cardholder behavior, profitability based on channel of acquisition, purchasing method (mobile wallet vs. physical card, etc.), and digital interactions (mobile, web, etc.).<div></div><div><br>
Essential Job Functions</div><ul><li><div>
Influence through data<i> -</i> Design, create, evaluate, optimize, and deliver quantitative and qualitative offerings in relation to the portfolio trends, customer behavior. Provide data driven actionable insights to support effective portfolio management strategies using robust analytical techniques. (Including, but not limited to, customer demographic, geographic, financial and lifestyle profiles; transactional, shopping and interaction activities; behavior hypothesis testing, data mining and customized reporting/analysis.)</div></li><li><div>
Effective Insight Generation<i> &ndash; </i>Extract data from a variety of customized sources, with a number of tools. Apply knowledge and experience of a quantitative background to effectively navigate and pull logical meaning around the data. Formulate problem around business need (Design), structure the output (Create), Understand what it means and implies (Evaluate), turn the data into insights (Optimize) and provide the results/recommendations (Deliver) directly to internal partners (GM teams, Marketing, Operations) and 3rd Parties (Brand Partners, Vendors) to directly impact business decisions. Additionally, sound problem formulation and a proactive approach to addressing analysis is required.</div></li><li><div><i>
Relationship Management</i><i>-</i> Act as primary Portfolio Analytics contact/resource for the General Manager teams and Brand Partners supported by the team. Regularly relied upon by the organization, and our brand partners, to consult and provide expert advice leading to decisions and/or recommendations in relation to potential product and marketing offerings, value propositions, customer facing capabilities, and potential partnerships. Effectively researches and resolves ad-hoc requests in relation to current and potential understanding of the end customer.</div></li><li><div>
Analytics Integration &ndash; With the primary analytics member on the general manager team, takes lead on facilitating work that requires expertise of the other analytics COEs (Data science, campaign optimization &amp; loyalty, reporting, etc.) Works as a translator and liaison between business and analytics professionals to ensure effective application of analytics to drive right actions. Collaborates closely with credit management and finance partners to create a holistic point of view using data.</div></li><li><div>
Process and Project Management- Assist in the development of project requirements, analytic plans, project timelines, and other related materials for the management of deliverables. Participate in strategic projects to identify enhancements to the Portfolio Analytics processes and offerings that will have a positive impact on Bread Financial's ability to deliver relevant marketing and create enduring loyalty (focus on the end-customer and brand partner). Prioritize and monitor project progress against goals, tracking budgeted hours.</div></li><li><div>
Leadership &amp; Talent Management<i> </i>- Lead, Coach, motivate, challenge and provide managerial guidance to the team. Develop and execute training programs for the team. Utilizes excellent communication skills to articulate a strategic vision to the team. Solve problems and make decisions with sound judgement. Provides continuous feedback and completes formal performance evaluations as directed by the organization. Values associate recognition and celebrating the accomplishments of individual team members as well as the overall team. Lead both direct reports and other associates to accomplish company initiatives.</div></li></ul><div></div><div>
Reports to: Manager/Sr. Manager</div><div></div><div>
Working Conditions/ Physical Requirements: Normal office environment. Some travel may be required</div><div></div><div>
Direct Reports: 0-3</div><div></div><div>
Minimum Qualifications:</div><ul><li><div>
Degree Required: Bachelor&rsquo;s degree</div></li><li><div>
Area of Study: Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar</div></li><li><div>
Years of Work Experience Required: 8 years or more</div></li><li><div>
Type / focus of work experience required: Analyzing marketing performance, driving marketing and business decisions through data extracts, queries and actionable insights. Experience with Data Mining Tools (SQL, SAS), Business Analysis, Supervisory experience</div></li></ul><div></div><div>
Preferred Experience:</div><ul><li><div>
Degree Preferred: Master&rsquo;s degree</div></li><li><div>
Area of Study: Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, Business or similar</div></li><li><div>
Years of Work Experience preferred: Same as above</div></li><li><div>
Type / focus of work experience preferred: Same as above</div></li></ul><div></div><div>
Other Duties</div><div></div><div>
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.</div><div></div><div><div>
About Bread Financial&reg;</div></div><div></div><div><div>
At Bread Financial, you&rsquo;ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We&rsquo;ve been consistently recognized as a best place to work nationally and in many markets and we&rsquo;re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled&mdash;both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.</div><div></div><div>
Bread Financial&reg; (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel &amp; entertainment, health &amp; beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.</div><div></div><div><br>
Bread Financial proudly marks 30 years of success in 2026. To learn more about our global associates, our performance and our sustainability progress, visit <div>breadfinancial.com</div> or follow us on <div>Instagram</div> and <div>LinkedIn</div>.</div></div><ul><li><div>
All job offers are contingent upon successful completion of credit and background checks.</div></li><li><div>
Bread Financial is an Equal Opportunity Employer.</div></li></ul><div></div><div>
Job Family:</div><div></div>
Analytics<div></div><div>
Job Type:</div><div></div>
Regular</div><div></div>

Portfolio Analytics Lead

Syndell Technologies

<div></div><div><div><div><div><div><div><div><b>Location:</b> Navrangpura, Ahmedabad</div></div><div><div><b>
Experience</b>: Minimum 5+ Years</div></div><div><div><b>
Position Openings</b>: 1</div></div><div><div><b>
Job Type:</b> Full-Time (On-site)</div></div><div><div><b>
Eligibility:</b> Only Local Candidates Can Apply</div></div></div></div></div></div><div><div>
</div></div><div></div><div><div><div><div><div><h2 class="jobSectionHeader"><b>Job Description:</b></h2></div><div><p>
About the Role:</p>
We&rsquo;re looking for a visionary SaaS Marketing Strategy Lead to join Syndell Technologies Pvt. Ltd. In this role, you&rsquo;ll define and drive end-to-end marketing strategies, leveraging data insights, innovative campaigns, and automation tools to build brand authority, generate quality leads, and ensure customer success across digital channels.
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You&rsquo;ll work independently to lead marketing initiatives, manage budgets, build teams, and drive measurable revenue growth. If you&rsquo;re passionate about scaling SaaS products, leading marketing teams, and building performance-focused campaigns, this role is for you!</div><div><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2></div><div>
<b>Strategic Planning &amp; Execution:</b><ul><li>
Develop and execute comprehensive SaaS marketing strategies to achieve growth and revenue goals</li><li>
Collaborate on product positioning, messaging, and go-to-market strategies</li><li>
Conduct market research, competitor analysis, and customer segmentation to identify opportunities</li><li>
Plan and execute product launches with cross-functional teams</li><li>
Provide thought leadership through content, speaking, and industry engagement</li></ul>
<b>Demand Generation &amp; Conversion:</b><ul><li>
Plan and oversee demand generation, lead nurturing, and conversion optimization campaigns</li><li>
Manage multi-channel marketing including SEO, SEM, PPC, email, content, and social media</li><li>
Create customer lifecycle marketing programs (onboarding, activation, retention, expansion)</li><li>
Implement ABM (Account-Based Marketing) strategies for enterprise clients</li></ul>
<b>Performance &amp; Analytics:</b><ul><li>
Monitor KPIs, analyze campaign performance, and optimize strategies based on data insights</li><li>
Track and report marketing-attributed revenue and pipeline contribution</li><li>
Forecast marketing pipeline and revenue impact</li><li>
Analyze SaaS metrics: CAC, LTV, MRR, churn rate, and conversion funnels</li></ul>
<b>Team Leadership &amp; Collaboration:</b><ul><li>
Build and lead a high-performing marketing team with a focus on innovation and accountability</li><li>
Collaborate with sales, design, and product teams to align marketing strategies with business objectives</li><li>
Build sales enablement materials and support revenue team</li><li>
Lead coordination between marketing, sales, product, and customer success teams</li></ul>
<b>Budget &amp; Resource Management:</b><ul><li>
Own and manage annual marketing budget with ROI accountability</li><li>
Manage relationships with marketing agencies, vendors, and contractors</li><li>
Allocate resources effectively across channels based on performance data</li></ul>
<b>Partnership &amp; Community Building:</b><ul><li>
Develop strategic partnerships and co-marketing initiatives</li><li>
Organize webinars, virtual events, and industry conference participation</li><li>
Build customer advocacy programs (case studies, testimonials, referrals)</li><li>
Manage affiliate and partner marketing programs</li></ul>
<b>Innovation &amp; Growth:</b><ul><li>
Stay updated with the latest SaaS trends, AI tools, automation platforms, and growth frameworks</li><li>
Implement growth hacking strategies and experimentation frameworks</li><li>
Test new channels, tools, and tactics to drive scalable growth</li></ul></div><div><h2 class="jobSectionHeader"><b>
Technical &amp; Marketing Skills Required</b></h2></div><div>
<b>SaaS &amp; Growth Marketing:</b><ul><li>
Proven experience in SaaS product marketing, B2B lead generation, and growth strategy</li><li>
Experience with product marketing and go-to-market strategy</li><li>
Understanding of ABM (Account-Based Marketing) tools and strategies</li><li>
Familiarity with SaaS metrics: CAC, LTV, MRR, ARR, churn rate analysis</li></ul>
<b>Paid Advertising:</b><ul><li>
Expertise in Google Ads, LinkedIn Ads, Meta Ads, and other PPC platforms</li><li>
Hands-on experience with A/B testing, retargeting, and conversion rate optimization (CRO)</li></ul>
<b>SEO &amp; Content:</b><ul><li>
Strong understanding of SEO/SEM, content marketing, and growth hacking</li><li>
Knowledge of AI-powered marketing tools (ChatGPT, Jasper, SurferSEO, Copy.ai, etc.)</li></ul>
<b>Marketing Automation &amp; CRM:</b><ul><li>
Strong understanding of marketing automation and CRM tools (HubSpot, Salesforce, Zoho, etc.)</li><li>
Experience with email marketing platforms (Mailchimp, ActiveCampaign, SendGrid)</li><li>
Knowledge of customer success platforms (Gainsight, ChurnZero)</li></ul>
<b>Analytics &amp; Data:</b><ul><li>
Proficiency in analytics tools: Google Analytics 4, Search Console, SEMrush, Ahrefs, Hotjar, Mixpanel</li><li>
Experience with marketing attribution models (first-touch, multi-touch, time-decay)</li><li>
Understanding of funnel optimization and conversion tracking</li></ul>
<b>Event &amp; Partnership Marketing:</b><ul><li>
Familiarity with event marketing platforms (Zoom, Hopin, Bizzabo)</li><li>
Experience with partner/affiliate management platforms</li></ul></div><div><p>
Desired Qualifications</p><ul><li>
Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or related field</li><li>
5+ years of experience in SaaS marketing or digital strategy leadership</li><li><b>
Proven track record of achieving pipeline and revenue targets</b></li><li><b>
Experience leading marketing teams (2-5 members minimum)</b></li><li><b>
Demonstrated success in scaling a SaaS product (include specific ARR/MRR growth examples)</b></li><li>
Strong analytical mindset with a passion for data-driven decision-making</li><li>
Excellent communication, leadership, and team management skills</li><li><b>
Strong presentation and stakeholder management skills</b></li><li>
Ability to deliver measurable growth in a fast-paced environment</li><li><b>
Experience working in a startup or high-growth environment</b></li><li><b>
Entrepreneurial mindset with complete ownership of marketing outcomes</b></li></ul></div><div><p>
Key Performance Indicators (KPIs)</p>
<b>You&rsquo;ll be accountable for:</b><ul><li>
Monthly Qualified Lead (MQL) and Sales Qualified Lead (SQL) targets</li><li>
Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratio optimization</li><li>
Marketing-attributed revenue and pipeline contribution</li><li>
Website traffic, conversion rates, and engagement metrics</li><li>
Content performance and lead nurture effectiveness</li><li>
Team productivity and campaign ROI</li></ul></div><div><p>
What We Offer</p><ul><li>
A creative and collaborative work culture</li><li>
Opportunity to lead and scale global SaaS marketing initiatives</li><li>
Access to the latest marketing and AI tools</li><li>
Attractive compensation and performance-based growth opportunities</li><li>
Complete autonomy to build and execute marketing strategy</li><li>
Direct impact on company growth and revenue</li></ul></div></div></div></div></div></div><div></div>

SaaS Marketing Strategy Lead

Apple

<p>At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for and helping advertisers grow their businesses.<br>
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Our technology powers ads and sponsorships across Apple Services, including the AppStore, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes-from small app developers to big, global brands. Because when advertising is done right, it benefits everyone.<br>
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<b>Description</b><br>
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We are looking for a Marketing Operations Data &amp; Insights Lead to architect and scale the measurement systems, analytics logic, and automation that power operational decision-making across our marketing channels (web, email, notifications, SEO, and more). This role sits at the core of how Marketing drives impact, enabling speed, precision, and scale across every channel.<br>
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In this role, you will build the data models, baseline logic, monitoring systems, and reporting infrastructure that provide clear visibility into performance, engagement health,operational load, and execution quality. Your work will turn fragmented, high-volume data into structured systems that make marketing more efficient, consistent, and resilient.<br>
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Reporting is a core pillar of the role.<br>
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You will architect and deploy scalable, self-service dashboards and executive views that track operational health and channel effectiveness, while also designing the underlying logic that powers automated alerts, anomaly detection, baseline comparisons, and decision frameworks.<br>
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Working across large, complex datasets, you will create durable analytics solutions and lay the groundwork for AI-enhanced operational intelligence.&quot;,&quot;responsibilities&quot;:&quot;Define and implement the data structures, analytical frameworks, and measurement standards that support operational decision-making across marketing channels<br>
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Design and deploy scalable, self-service dashboards and executive reporting that provide visibility into performance and operational load<br>
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Develop monitoring systems and automated alerting logic that surface anomalies and operational risk in real time<br>
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Standardize KPIs and baseline methodologies to ensure consistent, reliable measurement across channels<br>
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Partner cross-functionally to translate insight into structured, production-grade analytics solutions that drive measurable operational improvement<br>
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<b>Preferred Qualifications</b><br>
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Experience implementing automation frameworks using SQL, Python, or similar tools<br>
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Familiarity with marketing channel data and operational analytics<br>
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Experience integrating AI or LLM driven logic into analytics or monitoring systems<br>
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Background supporting cross-functional stakeholders in fast-paced environments<br>
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<b>Minimum Qualifications</b><br>
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5+ years of experience in data science, analytics, or a related quantitative field<br>
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Advanced SQL proficiency with hands-on experience modeling and querying large,complex datasets in Snowflake<br>
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Strong expertise in Tableau for building scalable, automated reporting systems Experience designing monitoring logic and operational measurement frameworks<br>
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Demonstrated ability to transform fragmented data into structured, durable analyticssystems that drive business impact<br>
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BS degree in data science, statistics, computer science, economics, or related quantitative discipline<br>
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Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .<br>
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<b>Pay &amp; Benefits</b><br>
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At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $141,800 and $258,600, and your base pay will depend on your skills, qualifications, experience, and location.<br>
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Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.<br>
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Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.</p>

Marketing Operations Data & Insights Lead

Evident Scientific

<div></div><div><div><div><div><div>Job ID #: 2262
</div></div></div></div><div><div><div><div>Company: Evident
</div></div></div></div><div><div><div><div>Posting Date: Feb 18, 2026
</div></div></div></div><div><div><div><div><p><b>Working Location: </b><b>Massachusetts, Boston; Remote</b></p><br>
<p></p>
<p>Are you looking for a company that cares about people&rsquo;s lives and health, including yours? At EVIDENT, we help make people&rsquo;s lives healthier, safer and more fulfilling, every day.</p><br>
<p></p>
<p><b><i>Let&rsquo;s inspire healthier lives, together.</i></b></p>
<div><div><div><h2 class="jobSectionHeader"><b>
Job Description</b></h2>
</div><div><p>
At EVIDENT, we're dedicated to making lives healthier and safer every day. As the Global Marketing Analytics Manager, you'll be at the forefront of transforming data into actionable insights that propel our digital marketing strategies. Your role will involve spearheading the maturation of our analytics stack, automating functionality to share with global team members and ensuring our marketing efforts are data-driven and impactful.</p><br>
<p></p>
<p>
Prefer this position to be based in the Eastern Time Zone, remote or hybrid.</p></div></div><p></p><div><div><h2 class="jobSectionHeader"><b><br>
Job Duties</b></h2>
</div><div><div>
Key Responsibilities:<br>
<ul><li>Data Analysis &amp; Reporting:</li></ul>
o Act as the analytics expert for digital marketing teams, helping them leverage data to enhance their strategies.<br>
o Conduct thorough analysis of Adobe Analytics data to identify key trends, patterns, and optimization opportunities.<br>
o Create and deliver detailed performance reports that highlight key performance indicators (KPIs) and offer actionable insights.<br>
o Utilize advanced analytics techniques such as segmentation, cohort analysis, and attribution modeling to uncover valuable insights and guide site optimization and testing.<br>
<ul><li>Data-Driven Decision Making:</li></ul>
o Work closely with marketing teams to translate data insights into actionable recommendations that improve campaign performance.<br>
o Provide data-driven support for strategic decisions, including media planning, content optimization, and customer segmentation.<br>
<ul><li>Team Leadership &amp; Development:</li></ul>
o Serve as the go-to analytics expert, guiding digital marketers and decision-makers in using data effectively to boost their efforts.<br>
o Foster a data-driven culture within the team by developing analytics training programs and knowledge-sharing processes.<br>
<ul><li>Modernizing and Automating Analytics Practices &amp; Management:</li></ul>
o Manage the current Google 4 analytics/Google Tag Manager environment and processes connected to a lead collection process on a third-party software.<br>
o Ensuring leads are properly routed and directed per forwarding requirements for sales and distributor follow up. Manage processes between existing systems and an SFDC CRM to build full funnel reporting and attribution.<br>
o Ensure data accuracy and consistency by establishing and maintaining robust data collection processes, working with the team to turn current manual processes into more automated, repeatable steps.<br>
o Develop and oversee data layer specifications and tagging strategies to capture essential data points accurately.</div></div></div><div><div><h2 class="jobSectionHeader"><b>
Job Requirements</b></h2>
</div><div><ul><li>Bachelor's degree in Marketing, Analytics, Statistics, or a related field.</li><li>7+ years of hands-on experience with Google Analytics or similar web analytics tools. Familiarity with Adobe Analytics is a plus.</li><li>Proven experience in setting up and optimizing the collection of analytical data from multiple sources, including GA4, multiple manual input sources and SFDC.</li><li>Deep understanding of digital marketing concepts, including SEO, SEM, social media, and email marketing.</li><li>Strong ability to analyze complex data sets and derive meaningful insights.</li><li>Excellent communication and presentation skills for effectively conveying findings to both technical and non-technical audiences.</li></ul>
Preferred Qualifications:<br>
<ul><li>Experience with data visualization tools like Tableau or Looker Studio and the ability to use these tools to create reporting dashboards for marketing team members, general users and executive teams.</li><li>Knowledge of SQL and other programming languages.</li><li>Experience with tag management solutions such as Google Tag Manager.</li></ul>
Behavioral Skills:<br>
<ul><li>Strategic Thinker: Strong problem-solving and analytical skills. Capable of developing and executing data-driven digital marketing strategies that align with business goals and audience needs.</li><li>Detail-Oriented: Meticulous in planning, executing, and optimizing based on data-driven insights.</li><li>Adaptable: Thrives in a fast-paced, global environment with evolving priorities.</li><li>Strong Communicator: Effectively conveys complex findings to diverse audiences.</li><li>Results-Driven: Focused on achieving measurable outcomes and enhancing performance.</li><li>Team Player: Works collaboratively with cross-functional teams to create a supportive and productive work environment.</li></ul><p><br>
Pay range: Base salary 95K-120K, plus 7.5% annual bonus target and benefits.</p><p><br>
Evident Scientific is an Equal Opportunity/Affirmative Action Employer.</p><p><br>
Why EVIDENT?<br>
Join EVIDENT and be part of a dynamic team committed to advancing growth and innovation across life sciences and industrial sectors. You&rsquo;ll have the opportunity to lead transformative digital marketing strategies and work with a talented team dedicated to making a difference. If you're ready to leverage your expertise in a role that impacts global clients and drives excellence, EVIDENT is the place for you.</p><br>
<p></p>
<p>
#LI-Remote</p></div></div></div><p><b><i>
We realize work isn&rsquo;t just a job to you.</i></b></p>
<p>It&rsquo;s a big part of your life, but not the only part. That&rsquo;s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks &mdash; so you can be ready for where life can take you.</p>
<p>EVIDENT is passionate about the solutions it creates for the life sciences, and industrial equipment industries. For more than 100 years, Olympus has focused on making people&rsquo;s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world. Olympus has manufactured microscopes since the company&rsquo;s founding in 1919. Today, EVIDENT is a leading manufacturer of optical and digital microscope systems for life science solutions. EVIDENT&rsquo;s Life Sciences division supplies microscope systems for biological use in clinical, research, and educational applications. For more information, Click Here.</p>
<p>It is the policy of EVIDENT to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.</p><br>
<p></p>
<p>Posting Notes: || United States (US) || Massachusetts (US-MA) || Needham ||</p></div></div></div></div></div><p></p>

Manager, Marketing Analytics (Global) (Evident MIS)

Astellas

<div><p><b>Title: </b><b>Lead, Brand Analytics
</b></p><p>Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong to Astellas!
</p><p>Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .
</p><p><b>Astellas&rsquo; Global Capability Centers &ndash; Overview
</b><br>
Astellas&rsquo; Global Capability Centers (GCCs) are strategically located sites that give Astellas the ability to access talent across various functions in the value chain and to co-locate core capabilities that are currently dispersed. Our three GCCs are in India, Poland and Mexico.
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The GCCs will enhance our operational efficiency, resilience and innovation potential, enabling a timely response to changing business demands.
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Our GCCs are an integral part of Astellas, guided by our shared values and behaviors, and are critical enablers of the company&rsquo;s strategic priorities, sustainable growth, and commitment to turn innovative science into VALUE for patients.
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<b>This position is based in Bengaluru and will require some on-site work.
</b></p><p><b>Purpose and Scope:
</b></p><p>The Pipeline and Brand Analytics Chapter Member is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.
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The Pipeline and Brand Analytics Chapter Member drives analytic activities and outcomes aligned with the Pipeline and Brand Analytics Chapter, providing strategic analytic insights and actionable recommendations to stakeholders to support achievement of brand or pipeline objectives.
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In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team&rsquo;s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results.
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As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team&rsquo;s strategy and deliverables in alignment with its mission.
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The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.
</p><p><b>Responsibilities and Accountabilities:
</b></p><p><b>Value Team Delivery:
</b></p><ul><li>Deliver day-to-day tasks and responsibilities as defined by the Value Team&rsquo;s mandate based on business objectives
</li><li>Support the Value Team Lead in executing the team&rsquo;s strategy and objectives
</li><li>Apply expertise to address and resolve specific business challenges identified by the Value Team, with a focus on achieving measurable outcomes as defined by the objectives
</li><li>Work collaboratively with cross-functional team members and stakeholders to accomplish prioritized objectives and deliverables
</li></ul><p><b>Area specific Responsibility &amp; Accountability:
</b></p><ul><li>Execute advanced analytics (e.g., segmentation, adherence, HCP network analysis, patient flows) to identify opportunities, drive brand/pipeline strategies, and inform investment decisions.
</li><li>Provide actionable, context-based insights and recommendations to stakeholders.
</li><li>Identify, standardize, and automate integration of critical reporting metrics and modeling tools to address brand/asset-specific needs and improve speed to insight.
</li><li>Manage projects to achieve timelines and deliverables
</li><li>Develop, define and deliver prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.
</li></ul><p><b>Continuous Improvement:
</b></p><ul><li>Identify opportunities for process enhancements and participate in initiatives to improve team effectiveness and efficiency
</li><li>Drive analytical capability innovation through development of new methodologies/analytic techniques
</li></ul><p><b>Skill Development and Learning:
</b></p><ul><li>Engage in ongoing professional development and capability building, leveraging guidance from the Chapter Lead
</li><li>Lead selection and application of statistical modeling techniques; mentor colleagues on analytic methods.
</li><li>Maintain proficiency among data systems, programs, and software resources (e.g., AWS Redshift, Databricks, SQL, Python), to ensure optimal and efficient achievement of department objectives.
</li><li>Develop comprehensive understanding of various data sources, including HCP and consumer promotion data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation.
</li></ul><p><b>Compliance and Best Practices:
</b></p><ul><li>Adhere to established standards, policies, and leading practices relevant to the Value Team and Chapter, ensuring compliance in areas such as data privacy
</li></ul><p><b>Agile:
</b></p><ul><li>Utilize agile approaches, collaborate in agile ceremonies and Ways of Working to ensure effective delivery for the business
</li><li>Collaborate and foster a culture of collaboration, flexibility, and responsiveness to change, enabling the team to thrive in an agile environment</li></ul></div>
<br><div><p><b>Required Qualifications:
</b></p><ul><li>Bachelor&rsquo;s in data science, Statistics, or Computer Science or other analytics-related field
</li><li>Minimum of 8 years of experience in data analytics with proven experience in managing projects of increasing size and complexity.
</li><li>Familiarity and understanding of coding languages (e.g. SQL, Python is preferred).
</li><li>Working knowledge of various statistical modelling techniques and their application within complex analytical projects, e.g., regression modelling, ROI, natural language processing, machine learning, etc.
</li><li>Ability to interpret data in the context of brand/asset and commercial objectives.
</li><li>Excellent verbal and written communication skills.
</li><li>Pharmaceutical industry experience.
</li><li>Working knowledge of pharmaceutical data sources, e.g., JMDC, MDV.
</li><li>Working knowledge of Japan healthcare environment
</li><li>Understanding of the role of a global function within broader enterprise strategy
</li><li>Previous experience in a global role or working with cross-functional teams
</li><li>Highly coachable/ Thrives in an environment of continuous growth
</li></ul><p><b>Preferred Qualifications:
</b></p><ul><li>MS. in quantitative discipline or MBA with Marketing Analytics, Decision Science, or Analytical Finance Concentration
</li><li>Working knowledge of one or more data visualization tools such as Power BI, Tableau and QlikSense
</li><li>Experience working with global partners
</li></ul><p><b>Working Environment
</b></p><ul><li>This position is based in Global Capability Center (GCC) in India.
</li><li>To enable collaboration within the GCC 2-3 days per week on-site working is expected
</li><li>To enable collaboration with US stakeholders, this role is expected to work 2-11 pm.
</li><li>This role will be a member of a brand or pipeline specific Value Team working following agile methodology to deliver impact
</li></ul><p>&quot;Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help&rdquo;</p></div>

Brand Analytics Lead

Money Fellows

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
<b>
Money Fellows</b> is transforming how people save, borrow, and invest. As the world&rsquo;s first and largest Money Circles app, we&rsquo;ve digitized the traditional <b>ROSCA </b>model to make it smarter, safer, and more accessible.<br>
<br>
Since <b>2018</b>, we&rsquo;ve empowered over <b>7 million users</b> to take control of their financial futures with confidence.</div><h3 class="jobSectionHeader"><b><br>
Key Responsibilities</b></h3><br>
<ul>
<li>
Own the end-to-end digital acquisition strategy across multiple paid channels. Responsible for selecting the optimal media mix to meet monthly growth targets while maintaining efficiency.</li>
<li>Analyze and optimize the user journey from initial contact to account activation. Identify friction points in the conversion funnel and implement tactics to improve throughput at every stage.</li>
<li> Act as the lead for all attribution and tracking infrastructure (with support from Data and Tech functions). Oversee event mapping, deep-linking, and cross-platform integrations to ensure data integrity between marketing spend and platform behaviour.</li>
<li> Manage the performance marketing budget with a strict focus on Return on Ad Spend (ROAS). Make data-backed decisions on budget reallocation to maximize Lifetime Value (LTV) relative to Customer Acquisition Cost (CAC).</li>
<li> Tailor performance tactics for the Moroccan and Egyptian markets, accounting for differences in digital adoption, consumer behavior, and local financial regulations.</li>
<li>Design and maintain comprehensive performance dashboards. Present regular insights to senior leadership, providing clear narratives on performance trends, challenges, and strategic pivots.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Key Qualifications</b></h3><br>
<ul>
<li>
Bachelor's degree in marketing, Business, or a related field.</li>
<li>A minimum of 8 years of experience in performance marketing or digital growth roles, preferably within the Fintech, Banking, or E-commerce sectors.</li>
<li>Demonstrated experience managing large-scale, multi-market digital budgets.</li>
<li>Proven track record of scaling user acquisition in a high-growth environment.</li>
<li>Media Buying Mastery: Deep technical expertise in executing and optimizing large-scale campaigns across TikTok, Meta (Facebook/Instagram), and Google (Search/UAC/GDN). Ability to leverage advanced bidding strategies and audience segmentation within these platforms.</li>
<li>Advanced Attribution Mastery: Expert-level knowledge of mobile measurement partners (MMPs) and attribution logic (e.g., event tokens, SDK integrations).</li>
<li>Advanced Analytics: Proficiency in data visualization and funnel analytics tools (e.g., Amplitude, Metabase, or similar BI platforms).</li>
<li> Strategic Reporting: Highly skilled in data storytelling, capable of translating complex metrics into executive-level reports.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Benefits</b></h3><div><br>
We care about your well-being from day one, whether you&rsquo;re a candidate or a team member, by actively fostering a culture of psychological safety where you feel respected, heard, and supported.<br>
</div><ul><li><b>Mental Well-being:</b> We prioritize your mental health through open-door policies, skip-level meetings, and thoughtfully designed workspaces that encourage trust and transparency.</li>
<li> <b>Physical Health:</b> Stay active and energized with a gym allowance, healthy office snacks, and monthly consultations with a nutritionist.</li>
<li> <b>Social Wellness:</b> Build meaningful connections through team-building activities, engaging town halls, and collaborative workspaces that inspire innovation.</li>
<li> <b>Financial Empowerment:</b> Enjoy competitive salaries, pension plans, and exclusive employee discounts on our Circles to support your financial stability.</li>
<li> <b>Growth Opportunities:</b> Grow your career through workshops, internal mobility programs, and opportunities for learning and advancement.</li></ul><div><br>
</div><div>
Join us and be part of a community that supports every aspect of your well-being and growth.</div><h3 class="jobSectionHeader"><b><br>
About Money Fellows
</b></h3><div>Money Fellows is revolutionizing the way people save, borrow, and invest! As the world's first and largest Money Circles app, we've digitized the traditional ROSCA model, making it smarter, safer, and more accessible for over 7 million users since 2018.<br>
<br>
Backed by $45M+ in funding and gearing up for $100M Series C, we&rsquo;re scaling fast&mdash;expanding beyond Egypt and launching game-changing financial products. Regulated by the Central Bank of Egypt, we blend community-driven finance with cutting-edge tech to empower users with seamless, secure, and trusted financial solutions.<br>
<br>
And now, we&rsquo;ve taken it a step further with the launch of the Money Fellows Card&mdash;unlocking even more financial freedom and flexibility for our users!<br>
<br>
We&rsquo;re always on the lookout for trailblazers ready to shape the future of fintech with us!</div></div>

Manager Performance Marketing

Target

<div><p><b>About Us</b></p><p></p><p>
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.</p><p>
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful.</p><p></p><p><b>
Overview about TII</b></p><p></p><p>
At Target, we have a timeless purpose and a proven strategy. And that hasn&rsquo;t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target&rsquo;s global team and has more than 4,000 team members supporting the company&rsquo;s global strategy and operations.</p><p></p><p><b>
Pyramid Overview</b></p><p></p><p>
A role with Target Data Science &amp; Engineering means the chance to help develop and manage state of the art predictive algorithms that use data at scale to automate and optimize decisions at scale. Whether you join our Statistics, Optimization or Machine Learning teams, you&rsquo;ll be challenged to harness Target&rsquo;s impressive data breadth to build the algorithms that power solutions our partners in Marketing, Supply Chain Optimization, Network Security and Personalization rely on.</p><p></p><p><b>
Team Overview<br>
</b></p><p><br>
MarTech Data Sciences is building the next-generation Marketing platform with AI at its core. Our vision is responsive, personalized marketing that delivers the right content, to the right guest, at the right moment, across channels.</p><p><b><br>
Position Overview</b></p><p><br>
As <b>Lead Data Scientist</b> you will join a Data Sciences team responsible for creating highly <b>personalised offers </b>for our Guests. You will play crucial role in designing, implementing, and optimising highly scalable machine learning solutions in production.</p><p>
Also, we expect you to guide the ML talent in the team on both algorithms and engineering. At an organizational level, you will conduct training sessions, present work to technical and non-technical peers/leaders, build knowledge on business priorities/strategic goals and leverage this knowledge while building requirements and solutions for each business need.</p><p></p><p><b>
About You</b></p><p></p><ul><li><p><b>
6+ years of relevant experience</b> in data science, analytics, or applied machine learning, with a strong track record of solving complex business problems through data-driven approaches.</p></li><li><p>
Demonstrated ability to <b>translate business problems into analytical solutions</b>, leveraging statistical, machine learning, or optimization techniques to drive business impact.</p></li><li><p>
Proven experience in <b>designing, building, and deploying machine learning models</b> and pipelines in production environments at scale.</p></li><li><p>
Collaborate cross-functionally with <b>data engineers, product managers, and software engineers</b> to define problem statements, design experiments, and build data solutions that deliver measurable value.</p></li><li><p>
Strong programming skills in <b>Python or Java</b>, with hands-on experience using <b>big data technologies</b> such as Hadoop or Spark. Familiarity with <b>machine learning libraries and frameworks</b> like TensorFlow, PyTorch, or Keras is a plus.</p></li><li><p>
Ability to <b>communicate complex technical concepts</b> and results clearly to both technical and non-technical stakeholders, using <b>visualizations, dashboards, and storytelling</b> techniques.</p></li><li><p><b>
Proactive and results-oriented</b>, capable of driving projects independently and delivering under tight deadlines.</p></li><li><p>
A <b>collaborative team player</b> with experience working across global teams and contributing to a shared vision.</p></li><li><p>
Demonstrated experience in <b>mentoring junior data scientists or analysts</b>, fostering a culture of learning and innovation.</p></li></ul><p></p><p><b>
Preferred:</b></p><ul><li><p>
MS or PhD in a quantitative field</p></li><li><p>
Experience with developing highly distributed ML systems</p></li></ul><p></p><p><b>
Know More About Us here:</b></p><ul><li><p>
Life at Target- https://india.target.com/</p></li><li><p>
Benefits- https://india.target.com/life-at-target/workplace/benefits</p></li><li><p>
Culture- https://india.target.com/life-at-target/belonging</p></li></ul></div><p></p>

Lead Data Scientist-MarTech Personalisation

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