marketing analytics lead

Spirit of '76 Fireworks

<div>Spirit of &lsquo;76, L.L.C.
Marketing Strategy &amp; Analytics Lead&mdash;Columbia, MO
Are you ready to ignite your career in a dynamic and fun work environment with a national wholesale fireworks distributor? Eager to join a team that thrives on proactive thinking, community, and a winning attitude? Look no further than Spirit of &lsquo;76 Fireworks! We&rsquo;re on the hunt for a passionate and driven Marketing Strategy &amp; Analytics Lead to join Team &lsquo;76. This exciting opportunity is based in our Columbia, Missouri office, so we&rsquo;re seeking someone who either resides in or is willing to relocate to the heart of Central Missouri.
Why Spirit?
Competitive Compensation<ul><li>- Starting salary ranges from $70,000-$80,000 per year, depending on experience</li><li>
200 PTO hours per year</li><li>
8 Days of Paid Holidays</li><li>
Retirement Plan</li><li>
Profit Sharing Plan</li><li>
Medical, Dental, &amp; Vision Benefits</li><li>
Company Paid Life Insurance</li><li>
$350 Fireworks Credit</li><li>
50% off in our Retail Store and Seasonal Tent</li><li>
$300 Spirit Clothing Allowance</li><li>
Paid 2-week Sabbatical after 5 years of service</li></ul>
What We Are Looking For
A Marketing Strategy &amp; Analytics Lead who combines data-driven insights with creative execution. The ideal candidate is skilled in SEO/SEM, digital campaigns, and analytics, and knows how to turn performance data into action. The lead should be highly organized and collaborative, thrive in a fast-paced, seasonal environment, and be passionate about driving measurable results for our brand and Dealer Network.
Qualifications<ul><li>
Bachelor&rsquo;s Degree in Marketing, Communications, or a related field</li><li>
1+ years of E-commerce experience</li><li>
Strong analytical skills with the ability to interpret complex data and translate findings into actionable insights</li><li>
Proficiency in marketing analytics platforms (Google Analytics, Google Tag Manager, Data Studio, etc.) and CRM or automation tools</li><li>
Advanced knowledge of SEO, SEM, and digital marketing best practices</li><li>
Exceptional project management and organizational skills, with the ability to manage multiple priorities and deadlines</li><li>
Strong written and verbal communication skills, with the ability to influence stakeholders across teams</li><li>
Proactive problem-solver with a strategic mindset and attention to detail</li><li>
Skilled at balancing high-level strategy with hands-on execution</li><li>
Ability to adapt quickly in a fast-paced, seasonal business environment</li><li>
Prolonged periods of sitting at a desk and working on a computer</li><li>
Must be able to lift up to 15 pounds at times</li><li>
A reliable source of transportation</li></ul></div>

Marketing Strategy & Analytics Lead

Property Finder Group

Role Summary: Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments
Key Responsibilities:
Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.
Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.
Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.
Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.
Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.
Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.

Lead, Marketing Analytics

Mason Frank

Digital Marketing Performance & Insights Lead - Hybrid - London Summary The organisation that I am working with is a leading provider of consulting services. They're keen on introducing an analytically minded and detail orientated expert to support their digital marketing team. A big part of this role would be to report on ROI on marketing campaigns across channels as well as leveraging data from their website. The day to day: A key part of this role would be to collect and consolidate data from web analytics, Pardot marketing automation, and Salesforce CRM to form extensive performance data sets. The day to day would also include ROI reporting for marketing campaign KPIs etc. Focusing on metrics that reflect impact such as lead gen, conversion rates, revenue attribution, and cost per customer acquisition. Key Skills: <ul> <li>Previous experience in a data analytics-focused role, with an emphasis on digital marketing analytics.</li><li>Experience with Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is advantageous but not essential.</li><li>Exceptional data analysis skills, with the ability to translate complex data into actionable insights.</li><li>Strong communication skills, able to present data and insights in a clear, concise manner.</li></ul> If you would like to find out more about this job, please feel free to reach out via the contact information below: + <img src="https://www.jobg8.com/Tracking.aspx?b3tFgLThzrcKlByeg9joS%2feFaxCMHLdCe" width="0" height="0" />

Digital Marketing Performance & Insights Lead

Zain Bahrain

<div>
 
 About The Role
 
 
 
 The Digital Analytics Lead is responsible for driving the organization's data-driven decision-making by managing digital analytics tools, generating actionable insights, and optimizing digital channel performance. This role requires a strong analytical mindset, proficiency in data tools and technologies, and the ability to collaborate with cross-functional teams to enhance business outcomes through precise measurement, reporting, and strategy development.
 
 
 Main Responsibilities &amp; Duties
 
 
 <ul>
 <li>
 Data Management &amp; Integration:
 </li>
 <ul>
 <li>
 Oversee the setup, configuration, and maintenance of digital analytics platforms.
 </li>
 <li>
 Manage data collection processes, ensuring accuracy, consistency, and compliance with data governance standards.
 </li>
 <li>
 Integrate analytics tools and data sources to create a comprehensive digital performance measurement framework.
 </li>
 </ul>
 <li>
 Performance Analysis &amp; Insights:
 </li>
 <ul>
 <li>
 Monitor key performance indicators (KPIs) and digital metrics across platforms to assess campaign effectiveness and user behavior.
 </li>
 <li>
 Analyze data trends to uncover insights and opportunities for optimization.
 </li>
 <li>
 Provide recommendations to improve digital experiences and drive conversions.
 </li>
 </ul>
 <li>
 Collaboration &amp; Strategy Development:
 </li>
 <ul>
 <li>
 Partner with marketing, product, and BI teams to align analytics strategies with business goals.
 </li>
 <li>
 Develop and present dashboards, visualizations, and performance reports for stakeholders.
 </li>
 <li>
 Contribute to the creation of data-driven strategies for customer engagement and retention.
 </li>
 </ul>
 <li>
 Tool Utilization &amp; Automation:
 </li>
 <ul>
 <li>
 Implement and optimize tools for customer engagement, mobile performance measurement, and workflow automation.
 </li>
 <li>
 Leverage emerging technologies to enhance data connectivity and reporting efficiency.
 </li>
 </ul>
 <li>
 Stay Current with Industry Trends:
 </li>
 <ul>
 <li>
 Keep up-to-date with advancements in digital analytics, tools, and methodologies.
 </li>
 <li>
 Recommend and implement innovative approaches to improve analytics capabilities.
 
 </li>
 </ul>
 </ul>
 Skill and Knowledge
 
 
 <ul>
 <li>
 Experience with customer engagement platforms and mobile measurement tools.
 </li>
 <li>
 Familiarity with workflow automation and application performance monitoring tools.
 </li>
 <li>
 Knowledge of data governance and compliance best practices.
 </li>
 <li>
 Proficiency in analytics platforms and data visualization tools.
 </li>
 <li>
 Strong understanding of digital marketing channels and performance optimization.
 </li>
 <li>
 Excellent problem-solving skills with the ability to translate data into actionable insights.
 </li>
 <li>
 Effective communication and collaboration skills to work with cross-functional teams.
 
 
 </li>
 </ul>
 Education and Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Data Science, or a related field; advanced degree preferred.
 </li>
 <li>
 7+ years of experience in digital analytics, data management, or a similar role.
 
 
 </li>
 </ul>
 
 About Application Process
 
 
 
 If you meet the criteria and you are enthusiastic about the role, we would welcome your application. To complete the application you would need the following document(s):
 
 
 <ul>
 <li>
 Resume/CV
 </li>
 <li>
 Passport-size photograph
 </li>
 <li>
 Highest Education Qualification
 </li>
 </ul>
</div>

ZAIN1476 - Digital Performance Lead

Snoonu

<div>
 
 🚀 Welcome to Your Next Adventure!
 
 
 
 We are looking for a data-driven Growth Marketing Lead to lead the charge on customer acquisition, engagement, and retention. In this role, you will work closely with cross-functional teams, including product, sales, and data analytics, to develop and execute innovative marketing strategies that drive business growth
 
 
 
 🛠 What You&rsquo;ll Get Your Hands On
 
 
 
 <ul>
 <li>
 Campaign Management: Create, implement, and optimize multi-channel marketing campaigns (SEO, SEM, PPC, social, email, etc.) to drive traffic and increase conversions.
 </li>
 <li>
 Analytics &amp; Optimization: Use data and analytics to measure, track, and report on campaign performance. Continuously test, optimize, and scale marketing efforts through A/B testing, funnel optimization, and creative testing.
 </li>
 <li>
 Collaboration: Work closely with product, design, and engineering teams to drive growth experiments and product improvements.
 </li>
 <li>
 Content &amp; Messaging: Develop and manage a consistent messaging framework across campaigns that resonates with target audiences.
 </li>
 <li>
 Customer Insights: Analyze customer behavior, conduct market research, and use qualitative and quantitative data to refine growth strategies.
 </li>
 <li>
 Budget Management: Plan and manage marketing budgets, ensuring efficient and effective allocation of resources to maximize ROI.
 </li>
 <li>
 Technology &amp; Tools: Stay updated on the latest growth marketing technologies, tools, and best practices. Leverage marketing automation, CRM, and analytics platforms to enhance campaign effectiveness.
 </li>
 <li>
 Leadership: Manage a team of marketing professionals (if applicable) and foster a culture of experimentation, innovation, and data-driven decision-making.
 
 
 </li>
 </ul>
 
 🧙&zwj;&male;️ The Magic You Bring
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
 </li>
 <li>
 5+ years of experience in growth marketing, digital marketing, or related roles, preferably in a high-growth, fast-paced environment
 </li>
 <li>
 Proven experience with SEO, SEM, social media advertising, email marketing, and other digital channels.
 </li>
 <li>
 Strong analytical skills and proficiency in tools like Google Analytics, Mixpanel, Hotjar, etc
 </li>
 <li>
 Embrace digital tools and improve our processes
 
 
 </li>
 </ul>
 
 Inside Snoonu&rsquo;s Universe
 
 
 
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
 
 
 
 The Dream We&rsquo;re Chasing
 
 
 
 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
 
 
 
 The Quest We&rsquo;re On
 
 
 
 To radically transform how people live by leveraging technology to connect them with endless possibilities.
 
 
 
 Our Everyday Superpowers
 
 
 
 
 👥 Be Customer Obsessed:
 
 &ldquo;Focus on the customer and all else will follow.&rdquo;
 
 
 
 💪 Act with Integrity:
 
 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
 
 
 
 🧪 Be Curious and Creative:
 
 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
 
 
 🏅
 
 Lead by Example and Take Ownership:
 
 &ldquo;Be the change you want to see and take ownership.&rdquo;
 
 
 
 🚀 Work Smart and Deliver Results:
 
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
 
 
 
 👨&zwj;💼 It's All About People:
 
 &ldquo;Be a team player; together we are stronger.&rdquo;
 
 
 
 Perks &amp; Worklife Magic At Snoonu
 
 
 
 
 🌐 Global Vibes &ndash;
 
 Collaborate with a worldwide crew.
 
 
 
 🧠 Brain Boosters &ndash;
 
 Learning budgets, access to courses, and tools for your growth.
 
 
 
 🚒 Builder&rsquo;s Playground &ndash;
 
 Own your tasks, own your path! We&rsquo;re big on autonomy.
 
 
 🏝️
 
 Flexible Time Off &ndash;
 
 We take recharging seriously. Generous leave and wellness policies.
 
 
 
 🛠️ Agile Everything &ndash;
 
 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
 
 
 
 Beyond the Code: Giving Back Matters
 
 
 
 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
 
 
 
 Diversity Isn&rsquo;t Just a Buzzword
 
 
 
 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
 
 
 
 Let&rsquo;s Build the Future Together
 
 
 
 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
 
 
 Stay in the loop&mdash;connect with us on LinkedIn!
</div>

Growth Marketing Lead

Crypto.com

<div>
 
 
 We are seeking a Head of Marketing Intelligence to lead our marketing measurement and analytics strategy. This role is designed for a proven operator who combines deep analytics and data science expertise with hands-on experience working closely with marketing teams to drive performance. You will be responsible for building scalable attribution frameworks, advancing predictive and probabilistic models, and deploying AI-driven and automated solutions (including Generative AI) that unearth actionable insights to drive customer growth. This is a senior leadership role with high visibility and direct impact on company growth.
 
 
 
 
 
 
 
 Responsibilities
 
 <li>
 
 
 </li>
 
 Leadership &amp; Strategy
 
 <ul>
 <li>
 Define and own the marketing intelligence roadmap
 </li>
 <li>
 Build and lead a high-performing team of analysts, engineers, and data scientists
 </li>
 <li>
 Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions
 
 
 </li>
 </ul>
 
 Measurement &amp; Modelling
 
 <ul>
 <li>
 Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches
 </li>
 <li>
 Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality
 </li>
 <li>
 Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy
 
 
 </li>
 </ul>
 
 AI, GenAI &amp; Automation
 
 <ul>
 <li>
 Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation
 
 </li>
 </ul>
 Introduce Generative AI (GenAI) solutions for:
 <ul>
 <li>
 Automated campaign insights (&ldquo;explain spend efficiency by channel in natural language&rdquo;)
 </li>
 <li>
 Dynamic customer journey clustering to identify emerging cohorts
 </li>
 <li>
 Generating personalized marketing narratives and creative testing at scale
 </li>
 <li>
 Build a culture of automation where insights flow seamlessly into marketing strategy and execution
 
 
 </li>
 </ul>
 
 Data Infrastructure &amp; Governance
 
 <ul>
 <li>
 Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.
 </li>
 <li>
 Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations
 
 
 </li>
 </ul>
 
 Reporting &amp; Insights
 
 <ul>
 <li>
 Develop and maintain high-impact dashboards in Tableau
 </li>
 <li>
 Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives
 </li>
 <li>
 Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity
 
 </li>
 </ul>
 
 
 
 
 Requirements
 
 <ul>
 <li>
 Proven operational track record in analytics and data science, with extensive experience in marketing measurement
 </li>
 <li>
 Expertise in Attribution modelling (deterministic, probabilistic, MTA) Marketing mix modelling (MMM) AI / ML applications in marketing analytics
 </li>
 <li>
 Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks, Google Marketing Platform, AWS &amp; Google BigQuerySQL and Tableau
 </li>
 <li>
 Strong background in data governance, compliance, and privacy frameworks
 </li>
 <li>
 Excellent communicator able to simplify complex analytics and AI-driven insights into clear business recommendations
 </li>
 <li>
 Experience in fast-growth industries such as mobile apps, gaming, fintech, or subscription models preferred
 
 
 </li>
 </ul>
 
 
 
 
</div>

Head of Growth Analytics

10X Genomics

<div>10x Genomics is seeking a Principal, Marketing Analytics to lead the development of advanced analytics frameworks that drive marketing performance and strategic growth. This senior individual contributor role blends deep technical expertise with strategic influence, serving as a thought leader in marketing analytics while remaining highly hands-on in execution.

You will own the design and delivery of full-funnel marketing insights, attribution models, and performance optimization strategies. Your work will directly shape marketing decisions, customer acquisition strategies, and investment priorities across channels. This role is part of the Business Insights &amp; Analytics team in Commercial Organization.
<h3 class="jobSectionHeader">
What you will be doing:</h3>
<ul><li>Serve as a strategic partner to marketing leadership, translating business goals into data-driven strategies and measurable outcomes.</li>
<li>Architect and advocate for a unified customer data model, collaborating with data engineering to ensure scalable, high-quality data infrastructure.</li>
<li>Lead the development of attribution models and marketing mix analyses to identify high-impact campaigns and optimize spend.</li>
<li>Build and maintain executive-level dashboards and operational reporting tools to monitor marketing performance across channels.</li>
<li>Conduct deep-dive analyses of customer behavior, campaign effectiveness, and channel ROI to uncover growth opportunities.</li>
<li>Define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates.</li>
<li>Design and analyze A/B tests to improve campaign performance and user experience.</li>
<li>Partner with marketing operations to enhance automation, segmentation, and targeting strategies using data insights.</li>
<li>Improve data accuracy, reporting processes, and analytics workflows across the marketing organization.</li>
<li>Analyze digital performance across SEO/SEM, website traffic, social media, and email campaigns.</li>
<li>Collaborate cross-functionally with Finance, Sales, and Product to align marketing analytics with broader business objectives.</li>
</ul><h3 class="jobSectionHeader">Minimum Requirements:</h3>
<ul><li>Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field</li>
<li>6+ years of experience in marketing analytics, data science, or a related field, with a proven track record of driving measurable impact.</li>
<li>Expert-level proficiency in SQL and either Python or R for data manipulation and statistical analysis.</li>
<li>Strong understanding of statistical modeling, marketing attribution, and predictive analytics.</li>
<li>Experience with data visualization tools (e.g., Tableau, Power BI) and web analytics platforms (e.g., Google Analytics).</li>
<li>Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo).</li>
<li>Ability to synthesize complex data into clear, actionable insights for both technical and non-technical stakeholders.</li>
<li>Excellent communication, collaboration, and project management skills.</li>
</ul>
Preferred Qualifications:
<ul>
<li>Advanced degree preferred</li>
<li>Experience in a fast-paced, high-growth environment, ideally within a healthcare/life sciences multinational or tech-driven organization.</li>
</ul>
This is a high-impact role that will directly influence marketing strategy and business growth through data-driven insights.<div>
About 10x Genomics

At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world. 
 
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience. 
 
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.

Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.

10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.</div></div>

Principal, Marketing Analytics

Search 10000+ Marketing analytics lead jobs near you this October. New roles added regularly across leading industries. Apply today.