marketing analytics lead

ThirdEye Data Inc.

<p>Job Title: Lead Data Analyst &ndash; Marketing Data &amp; AI</p><p>Experience: 6&ndash;8 Years<br/>Role Type: Contract</p><p>Role Overview:</p><p>We are seeking an experienced Lead Data Analyst with deep expertise in Customer Data Platforms (CDP), Agentic AI, data management, and marketing analytics. This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems. The ideal candidate has strong technical and analytical skills, extensive experience in Adobe Analytics, ROI measurement, and customer loyalty analysis, and the ability to translate complex data insights into actionable business strategies.</p><p>As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.</p><p>Key Responsibilities:</p><ul><li>Lead the design and implementation of data models and pipelines supporting marketing analytics and customer intelligence.</li><li>Integrate and manage data from Customer Data Platforms (CDPs), CRM, and marketing automation tools to create a unified customer view.</li><li>Leverage Agentic AI and Gen AI frameworks to automate analytical workflows and drive advanced insights.</li><li>Analyze marketing performance across channels to measure ROI, customer engagement, retention, and lifetime value.</li><li>Build scalable dashboards, reports, and visualizations for marketing and executive stakeholders using tools like Tableau, Power BI, or Looker.</li><li>Develop and apply machine learning models for segmentation, churn prediction, personalization, and recommendation systems.</li><li>Drive experimentation and A/B testing to evaluate marketing effectiveness and optimize performance.</li><li>Ensure data quality, governance, and compliance across data systems, analytics platforms, and pipelines.</li><li>Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance customer loyalty initiatives.</li><li>Translate analytical findings into strategic recommendations to improve marketing performance and business outcomes.</li></ul><p>Requirements:</p><ul><li>6&ndash;8 years of experience in data analytics, marketing analytics, or data science, with a strong technical foundation.</li><li>Proven experience working with Customer Data Platforms (CDP) and marketing data ecosystems.</li><li>Hands-on expertise with Adobe Analytics, Google Analytics, and related CRM/data management platforms.</li><li>Advanced proficiency in SQL and experience working with large-scale datasets and cloud environments.</li><li>Strong programming skills in Python or R for statistical analysis, modeling, and data processing.</li><li>Deep understanding of marketing attribution, ROI modeling, and customer journey analytics.</li><li>Experience in data visualization, dashboarding, and storytelling through data.</li><li>Strong foundation in statistical testing, A/B testing, and experiment design.</li></ul><p>Preferred Qualifications:</p><ul><li>Experience with cloud-based data platforms (e.g., Snowflake, BigQuery, AWS, GCP).</li><li>Hands-on experience in CDP configuration, audience segmentation, and data activation workflows.</li><li>Knowledge of Agentic AI applications, predictive modeling, and real-time personalization frameworks.</li><li>Background in consumer-centric industries such as retail, eCommerce, or financial services.</li><li>Strong understanding of data governance, metadata management, and data quality frameworks.</li></ul><p>Job Types: Full-time, Contractual / Temporary<br/>Contract length: 24 months</p><p>Pay: &#8377;700.00 - &#8377;1,306.05 per hour</p><p>Work Location: Remote</p>

Lead Data Analyst – Marketing Data & AI

Property Finder Group

<p><strong>Role Summary:</strong> Within the Strategy &amp; Analytics team, Property Finder is looking for a strong Lead, Marketing Analytics who will be responsible for partnering with the Marketing team to develop best-in-class tools, measurement frameworks, and insights that enable campaign effectiveness, customer growth, and improved return on marketing investments</p>
<p><strong>Key Responsibilities:</strong></p>
<p>Lead the end-to-end delivery of high-impact strategic marketing initiatives, in close partnership with the relevant VP (e.g., VP of Marketing, VP of Growth), involving executive and senior stakeholders across the organization.</p>
<p>Oversee the full project management lifecycle of marketing analytics initiatives ensuring timelines, scope, and deliverables are met while maintaining analytical rigor and clarity of insights.</p>
<p>Partner cross-functionally with Product, Data Engineering, and Commercial teams to ensure marketing analytics initiatives are scalable, accurate, and aligned with organizational priorities.</p>
<p>Guide and mentor a team of analysts and managers, fostering a culture of excellence in analytical thinking, marketing measurement, and strategic storytelling.</p>
<p>Design and oversee complex analyses to evaluate campaign performance, customer journeys, and marketing ROI turning insights into actionable recommendations.</p>
<p>Support communication of key insights and strategic findings to the Executive Leadership Team, ensuring marketing performance, opportunities, and priorities are clearly articulated.</p>

Lead, Marketing Analytics

Snoonu

<div>
 <strong>
  🚀 Welcome to Your Next Adventure!
  <br/>
  <br/>
 </strong>
 We are looking for a data-driven Growth Marketing Lead to lead the charge on customer acquisition, engagement, and retention. In this role, you will work closely with cross-functional teams, including product, sales, and data analytics, to develop and execute innovative marketing strategies that drive business growth
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  🛠 What You&rsquo;ll Get Your Hands On
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 <ul>
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   Campaign Management: Create, implement, and optimize multi-channel marketing campaigns (SEO, SEM, PPC, social, email, etc.) to drive traffic and increase conversions.
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   Analytics &amp; Optimization: Use data and analytics to measure, track, and report on campaign performance. Continuously test, optimize, and scale marketing efforts through A/B testing, funnel optimization, and creative testing.
  </li>
  <li>
   Collaboration: Work closely with product, design, and engineering teams to drive growth experiments and product improvements.
  </li>
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   Content &amp; Messaging: Develop and manage a consistent messaging framework across campaigns that resonates with target audiences.
  </li>
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   Customer Insights: Analyze customer behavior, conduct market research, and use qualitative and quantitative data to refine growth strategies.
  </li>
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   Budget Management: Plan and manage marketing budgets, ensuring efficient and effective allocation of resources to maximize ROI.
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   Technology &amp; Tools: Stay updated on the latest growth marketing technologies, tools, and best practices. Leverage marketing automation, CRM, and analytics platforms to enhance campaign effectiveness.
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   Leadership: Manage a team of marketing professionals (if applicable) and foster a culture of experimentation, innovation, and data-driven decision-making.
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  </li>
 </ul>
 <strong>
  🧙&zwj;&male;️ The Magic You Bring
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 <ul>
  <li>
   Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
  </li>
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   5+ years of experience in growth marketing, digital marketing, or related roles, preferably in a high-growth, fast-paced environment
  </li>
  <li>
   Proven experience with SEO, SEM, social media advertising, email marketing, and other digital channels.
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  <li>
   Strong analytical skills and proficiency in tools like Google Analytics, Mixpanel, Hotjar, etc
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  <li>
   Embrace digital tools and improve our processes
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   <br/>
  </li>
 </ul>
 <strong>
  Inside Snoonu&rsquo;s Universe
  <br/>
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 </strong>
 Snoonu is Qatar&rsquo;s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
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  The Dream We&rsquo;re Chasing
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 To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time.
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  The Quest We&rsquo;re On
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 To radically transform how people live by leveraging technology to connect them with endless possibilities.
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  Our Everyday Superpowers
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 </strong>
 <strong>
  👥 Be Customer Obsessed:
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 &ldquo;Focus on the customer and all else will follow.&rdquo;
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  💪 Act with Integrity:
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 &ldquo;We are honest, ethical, and trustworthy in everything we do.&rdquo;
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  🧪 Be Curious and Creative:
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 &ldquo;We constantly innovate and create solutions to bring a lasting positive impact.&rdquo;
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 🏅
 <strong>
  Lead by Example and Take Ownership:
 </strong>
 &ldquo;Be the change you want to see and take ownership.&rdquo;
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  🚀 Work Smart and Deliver Results:
 </strong>
 &ldquo;You can do more by doing less, better, and faster.&rdquo;
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  👨&zwj;💼 It's All About People:
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 &ldquo;Be a team player; together we are stronger.&rdquo;
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  Perks &amp; Worklife Magic At Snoonu
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  🌐 Global Vibes &ndash;
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 Collaborate with a worldwide crew.
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  🧠 Brain Boosters &ndash;
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 Learning budgets, access to courses, and tools for your growth.
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  🚒 Builder&rsquo;s Playground &ndash;
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 Own your tasks, own your path! We&rsquo;re big on autonomy.
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 🏝️
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  Flexible Time Off &ndash;
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 We take recharging seriously. Generous leave and wellness policies.
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  🛠️ Agile Everything &ndash;
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 Scrum isn&rsquo;t a buzzword here. It&rsquo;s how we roll, from product to ops.
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 <strong>
  Beyond the Code: Giving Back Matters
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 We don&rsquo;t just build app. We&rsquo;re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we&rsquo;re always finding ways to do better&mdash;and we invite you to be a part of that mission.
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 <strong>
  Diversity Isn&rsquo;t Just a Buzzword
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 At Snoonu, fairness and inclusion are the foundation of everything we do. We&rsquo;re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
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  Let&rsquo;s Build the Future Together
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 Apply now to join a team where your contributions spark a change and your voice is heard. Let&rsquo;s make some magic together.
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 Stay in the loop&mdash;connect with us on LinkedIn!
</div>


Growth Marketing Lead

Crypto.com

<div> <div> <div> <strong>Responsibilities</strong> </div> <ul> <li>Define and own the marketing intelligence roadmap.</li> <li>Build and lead a high-performing team of analysts, engineers, and data scientists.</li> <li>Partner with Growth, Data, Finance and Product Marketing leadership to enable data-driven decisions.</li> <li>Lead the design and deployment of multi-touch attribution (MTA) and probabilistic attribution approaches.</li> <li>Champion marketing mix modelling (MMM) to measure cross-channel ROI and incrementality.</li> <li>Advance predictive analytics for LTV, churn, and customer journey optimisation, leveraging AI-powered models for greater accuracy.</li> <li>Deploy AI and machine learning models for anomaly detection, predictive spend optimization, and customer segmentation.</li> <li>Introduce Generative AI (GenAI) solutions for:</li> <li>Automated campaign insights ( explain spend efficiency by channel in natural language ).</li> <li>Dynamic customer journey clustering to identify emerging cohorts.</li> <li>Generating personalized marketing narratives and creative testing at scale.</li> <li>Build a culture of automation where insights flow seamlessly into marketing strategy and execution.</li> <li>Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing Platform, and Google BigQuery.</li> <li>Ensure strong data governance, quality, and compliance with GDPR, CCPA, ATT, and other privacy regulations.</li> <li>Develop and maintain high-impact dashboards in Tableau.</li> <li>Deliver regular insights that guide marketing investment and strategy, supported by automated reporting and GenAI-driven summaries for executives.</li> <li>Act as the bridge between advanced AI/ML outputs and marketing strategy, ensuring models directly influence spend and creativity.</li> </ul> </div> </div>

Head of Growth Analytics

ACI Learning Inc

<div><div><h2 class="jobSectionHeader"><b>Join the ACI Learning Adventure!</b><br>
</h2>
<p></p><div><div><div><h3 class="jobSectionHeader"><b>Our Mission</b></h3>
</div>
</div><div><p>Welcome to a new era of learning, where individuals and organizations come to transform goals into measurable success. At ACI Learning, we believe that anything worth doing is worth leading the way&mdash;with innovation, exceptional experiences, and impactful results.</p>
<p>
We provide a full ecosystem of learning and development solutions that empower people and businesses to lead with confidence, learn with purpose, and achieve outcomes that matter. Join us, and together, we'll shape the future of skill-building and professional growth.</p>
</div>
</div><p></p><div><div><div><h3 class="jobSectionHeader"><b>The ACI Team</b></h3>
</div>
</div><div><p>Imagine collaborating with over 200 of the brightest minds who are passionate, grounded, and dedicated to shaping the future of eLearning. Together, we're not just a team; we're a movement in one of the most exciting times in tech.</p>
</div>
</div><p></p><div><div><div><h3 class="jobSectionHeader"><b>Purpose-Driven Culture</b></h3>
</div>
</div><div><p>At ACI Learning, work isn't just a job. It's a passion we pour into every project, every day. We celebrate creativity, innovation, and the joy of doing what we love.</p>
</div>
</div><p></p><div><div><div><h3 class="jobSectionHeader"><b>Your Opportunity</b></h3>
</div>
</div><div><p>Are you ready to be part of something transformative? Dive into a world of collaboration, growth, and endless potential. Apply now and help lead the change!</p>
</div>
</div><h2 class="jobSectionHeader"><b>Who We Are</b></h2><br>
<p>
ACI Learning is a leading provider of audit, cybersecurity and IT training solutions, empowering individuals and organizations worldwide to improve their technical capabilities and their cybersecurity with compelling and comprehensive training. Our leadership position extends even further to our new SaaS Learning Platform myACI that goes beyond audit, cyber and IT training to provide organizational and individual knowledge assessment, analytics and training delivery with integrated AI to understand capabilities and skill gaps for organizations.</p></div><h2 class="jobSectionHeader"><b>
Salesforce &amp; Data Analytics Lead</b></h2>
<h3 class="jobSectionHeader"><b>What You'll Do</b></h3>
<p>
As a Salesforce &amp; Data Analytics Lead, you'll be the bridge between business and data &mdash; turning systems, dashboards, and insights into smarter decisions and stronger outcomes. You'll own both the hands-on management of Salesforce and the delivery of impactful business intelligence across departments.<br>
<br>
You'll configure and enhance ACI's Salesforce environment to support key business processes, while leading full-cycle BI projects that bring together data from multiple systems into meaningful insights. You'll collaborate across Sales, Marketing, Finance, and Operations to translate requirements into elegant, actionable dashboards and automated workflows that improve the way we work and measure success.<br>
<br>
In this role, you'll:</p>
<ul>
<li>Administer and optimize Salesforce, including user setup, roles, permissions, and automation.</li>
<li>Design and deliver reports and dashboards in Salesforce and BI tools (Power BI, Tableau, or similar).</li>
<li>Lead end-to-end BI initiatives &mdash; from gathering requirements to developing data models and presenting insights.</li>
<li>Partner with IT and data engineering to maintain integrations between Salesforce, NetSuite, and other systems.</li>
<li>Identify opportunities for process automation, improved data quality, and scalable reporting.</li>
<li>Document architecture, data definitions, and reporting processes to support transparency and continuity.</li></ul><br>
<p><br>
Your work will directly shape how leaders at ACI see and act on data &mdash; helping us serve our learners, partners, and teams with clarity and confidence.</p><br>
<h3 class="jobSectionHeader"><b>
What You'll Need (Requirements)</b></h3>
<p><b>
Minimum:</b></p>
<ul>
<li>3+ years of Salesforce Administration experience with demonstrated ability to translate business needs into technical solutions.</li>
<li>Hands-on experience creating dashboards and data visualizations using Power BI, Tableau, or similar tools.</li>
<li>Understanding of Salesforce data security, integrations (APIs or connectors), and sandbox management.</li>
<li>Proven experience managing cross-system data flows and ensuring data integrity.</li>
<li>Strong analytical and communication skills &mdash; comfortable working with both technical and non-technical teams.</li>
<li>High attention to detail, with the ability to manage multiple projects and deadlines independently.</li>
</ul>
<p><b>Preferred:</b></p>
<ul>
<li>Salesforce Administrator Certification (ADM-201); additional certifications (Advanced Admin, App Builder, Sales Cloud) are a plus.</li>
<li>Experience working with data integration tools (MuleSoft, Boomi, etc.) or cloud data warehouses such as Snowflake.</li>
<li>Familiarity with SaaS or subscription business models (ARR, renewals, lead conversion, etc.).</li>
<li>Background in Sales Operations, Marketing Analytics, or Finance where Salesforce and BI tools were core systems.</li>
</ul><h3 class="jobSectionHeader"><b>What We're Counting On From You</b></h3>
<ul><li>Translating complex data into clear, actionable insights that drive business growth.</li>
<li>Maintaining a high-performing Salesforce ecosystem that supports operational excellence and scale.</li>
<li>Partnering cross-functionally to improve the quality, accessibility, and impact of ACI's reporting.</li>
<li>Upholding data integrity and proactively identifying opportunities to simplify and automate workflows.</li>
<li>Bringing curiosity, precision, and ownership to every project you touch &mdash; helping teams make better, faster decisions.</li>
</ul><h3 class="jobSectionHeader"><b>First 60 Days</b></h3>
<ul><li>Build a deep understanding of ACI's Salesforce instance, data model, and reporting ecosystem.</li>
<li>Conduct a data integrity and reporting audit across Salesforce and related systems.</li>
<li>Deliver at least one quick-win dashboard or automation enhancement that improves visibility or efficiency.</li>
<li>Partner with key stakeholders in Sales, Marketing, and Finance to align on reporting priorities and KPIs.</li>
<li>Document initial recommendations for data structure, reporting improvements, and integration opportunities.</li>
</ul><h3 class="jobSectionHeader"><b>Longer Term</b></h3>
<ul><li>Stand up a centralized data environment (Snowflake or equivalent) that integrates Salesforce, NetSuite, and other key systems.</li>
<li>Deliver unified, cross-system dashboards that track key business metrics (ARR, retention, renewals, conversions).</li>
<li>Improve Salesforce automation and validation processes to strengthen data quality and reduce manual work.</li>
<li>Maintain comprehensive documentation of Salesforce architecture, objects, and workflows.</li>
<li>Drive a culture of data excellence &mdash; where insights are reliable, timely, and central to decision-making.</li></ul><p></p><div><h2 class="jobSectionHeader"><b><br>
Why ACI Learning is Your Next Big Move</b></h2><br>
<div>
<p></p><div><div><p><b>Comprehensive medical, dental, and vision coverage&mdash;starting the 1st of the month after your hire date.</b></p>
</div>
</div></div><p></p><div><div><div><p><b>Four weeks of paid parental or medical leave, so you can focus on what matters most.</b></p>
</div>
</div></div><p></p><div><div><div><p><b>Flexible PTO policy, sick time, and eight paid holidays &mdash; because we believe in balance.</b></p>
</div>
</div></div><p></p><div><div><div><p><b>401(k) retirement plan with immediate vesting and up to 5% matching contributions &mdash; we invest in your future from day one.</b></p>
</div>
</div></div><p></p><div><div><div><p><b>One free course each year after 90 days &mdash; advancing your skills is part of the job.</b></p>
</div>
</div></div><p></p><div><div><div><p><b>Tuition assistance to support your continued education and professional growth.</b></p></div></div></div></div></div>

Salesforce & Data Analytics Lead

Google

<div>
 <strong>
  Minimum qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in a research or quantitative field or equivalent practical experience.
  </li>
  <li>
   7 years of experience designing, scoping, and executing research and analysis projects.
  </li>
  <li>
   7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
  </li>
  <li>
   Experience managing research and measurement agencies.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   10 years of experience as a marketing analyst using statistical techniques.
  </li>
  <li>
   5 years of experience with statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, brand/conversion lift measurement, machine learning algorithms).
  </li>
  <li>
   5 years of experience with leading a team and people management.
  </li>
  <li>
   Experience with data querying languages (e.g., SQL), tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
  </li>
  <li>
   Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences as well as using analytical insights to guide media planning.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About The Job
  <br/>
  <br/>
 </strong>
 Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead a team of individuals, set and communicate team priorities that support organizational goals. Set clear expectations with individuals based on their level and role, ensure alignment to the broader organization's goals. Meet regularly with individuals to discuss performance and development as well as provide feedback and coaching.
  </li>
  <li>
   Use your knowledge of data analytics to develop comprehensive strategies for marketing challenges, uncovering opportunities for measurement and optimization to drive incremental brand and performance growth.
  </li>
  <li>
   Lead marketing-wide opportunities such as evaluating, launching, and managing new tools, processes, and drive cross-functional collaboration.
  </li>
  <li>
   Build measurement plans and consolidate reporting metrics and benchmarks for the largest campaigns to understand the incremental impact of the marketing dollars.
  </li>
  <li>
   Analyze campaign results, report the media effectiveness across all stakeholder groups, and influence business decision-making through compelling use of data and impactful communication.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>


Senior Marketing Analyst Manager

Imprint

<div><h2 class="jobSectionHeader"><b>Who We Are</b></h2><p>
Imprint is reimagining co-branded credit cards &amp; financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products&mdash;without becoming a bank.</p><p>
Co-branded cards account for over $300 billion in U.S. annual spend&mdash;but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today&rsquo;s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we&rsquo;re building a world-class team to redefine how people pay&mdash;and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we&rsquo;d love to meet you.</p><p></p><p><b>
The Team</b></p><p>
The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels. This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived by analyzing trends in customer shopping behavior, needs, intents, and responses. We collaborate closely with our leaders, cross-functional teams, and merchant partners to achieve ambitious growth targets.</p><p></p><p><b>
The Role</b></p><p>
We&rsquo;re looking for a Growth Marketing Lead to accelerate the growth of our credit card customer base across channels. You&rsquo;ll blend creative strategy with technical rigor &mdash; using data to drive smarter targeting, optimize channel performance, and test new ways to reach high-quality customers.</p><p>
You&rsquo;ll work cross-functionally to identify where the best customers come from, how to reach them efficiently, and what new acquisition capabilities will unlock the next stage of growth for Imprint.</p><p></p><p><b>
What You'll Do</b></p><ul><li><p>
Develop and execute customer acquisition campaigns across paid, owned, and partnership channels (digital, affiliate, direct mail, etc.) focused on credit card customers.</p></li><li><p>
Stand up new acquisition channels, tactics, and capabilities to drive growth, diversify reach, and enhance marketing agility &amp; precision.</p></li><li><p>
Evaluate and manage existing acquisition sources for efficiency and ROI.</p></li><li><p>
Lead tests to validate new channels, creative, and targeting strategies.</p></li><li><p>
Analyze acquisition results by customer profile, funnel stage, and source quality to identify opportunities to improve CAC/conversion and how to scale effectively.</p></li><li><p>
Use SQL (Snowflake) to query and analyze performance data, segment customers, and generate actionable insights to guide testing, optimization, and scaling decisions.</p></li><li><p>
Collaborate cross-functionally to align on acquisition goals, audience targets, and customer quality metrics.</p></li><li><p>
Own reporting and optimization cadence, communicating results and recommendations to cross-functional stakeholders.</p></li></ul><p></p><p><b>
What We Look For</b></p><ul><li><p>
Experience: 3+ years in acquisition/growth marketing&mdash;preferably in consumer credit, fintech, or financial services.</p></li><li><p>
Analytical Mindset: Demonstrated ability to analyze acquisition data, identify key levers, assess source quality, and deliver data-driven recommendations.</p></li><li><p>
Hands-on experience optimizing paid and partner channels for both quality and scale.</p></li><li><p>
Track record of identifying and launching new acquisition channels or capabilities</p></li><li><p>
Proficient in SQL for campaign and cohort analysis (Snowflake, BigQuery, or Redshift experience preferred).</p></li><li><p>
Strong understanding of marketing analytics tools (e.g., Google Ads, Meta Ads, Tableau, Looker, or similar).</p></li><li><p>
Comfort operating in a fast-paced, data-first environment, collaborating across teams to drive measurable impact.</p></li><li><p>
Clear communicator who can distill data into insights and actions.</p></li><li><p>
Experience leading cross-functional initiatives with a high degree of complexity</p></li></ul><p></p><p><b>
Bonus Points</b></p><ul><li><p>
Knowledge of A/B testing frameworks and statistical methods</p></li><li><p>
Experience across attribution methodologies and establishing multi-touch attribution</p></li></ul><h2 class="jobSectionHeader"><b>
Perks &amp; Benefits</b></h2><ul><li><p>
Competitive compensation and equity packages</p></li><li><p>
Leading configured work computers of your choice</p></li><li><p>
Flexible paid time off</p></li><li><p>
Fully covered, high-quality healthcare, including fully covered dependent coverage</p></li><li><p>
Additional health coverage includes access to One Medical and the option to enroll in an FSA</p></li><li><p>
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents</p></li><li><p>
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity</p></li></ul><p></p><p><i>
Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let&rsquo;s move the world forward, together.</i></p><p>
Compensation Range: $150K - $200K</p></div>

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