marketing data analyst

Manhattan Associates

<div>
 <p>
  The Sr. Enterprise Analyst &ndash; Marketing operates as part of a Center of Excellence model, reporting into ETS while being dedicated to support the Marketing organization. This role combines traditional marketing business analysis with a Marketing Data Analyst focus.
 </p>
 <p>
  You will:
 </p>
 <ul>
  <li>
   Serve as the primary liaison between Marketing and ETS, translating business needs into clear requirements and partnering with technical teams and vendors to deliver marketing technology solutions.
  </li>
  <li>
   Act as the primary analytics partner for Marketing, building and maintaining Power BI dashboards and SQL Server&ndash;based data solutions that drive data‑informed decisions.
  </li>
  <li>
   Support and evolve the Marketing Platforms ecosystem, maintain the marketing applications architecture and roadmap, coordinate technical implementations (e.g., SSO integrations), and support procurement activities including contract negotiation and vendor management.
  </li>
  <li>
   Work closely with internal business customers to understand business requirements and lead the creation and analysis of functional designs, configuration of business processes, reports, and data loads for Marketing.
  </li>
 </ul>
 <p>
 </p>
 <p>
  You will help ensure marketing platforms and reporting are reliable, secure, integrated, and aligned to business outcomes.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    MINIMUM REQUIREMENTS
   </u>
  </strong>
  &ndash;
 </p>
 <ul>
  <li>
   3&ndash;5+ years as a Business Analyst and/or Data Analyst supporting business applications in an enterprise IT environment; marketing tech or marketing analytics experience preferred.
  </li>
  <li>
   Hands‑on experience building Power BI dashboards and working with SQL Server (queries, joins, aggregations, basic performance tuning); strong data analysis, visualization, and data quality assessment skills.
  </li>
  <li>
   Experience supporting SaaS platforms and coordinating vendors/technical teams through implementations and enhancements.
  </li>
  <li>
   Experience with common MarTech platforms (e.g., marketing automation, CMS, webinar/event tools, customer advocacy/community platforms, digital analytics/tag management, personalization tools).
  </li>
  <li>
   Familiarity with CRM‑to‑Marketing workflows (lead lifecycle, campaign taxonomy, scoring, routing) and how they surface in reporting.
  </li>
  <li>
   5+ years&rsquo; experience documenting business process flows (MS Visio or similar).
  </li>
  <li>
   5+ years&rsquo; experience to eliciting, document, and manage business and functional requirements including business process flows (MS Visio or similar), BRD/FRD, user stories, across multiple stakeholders and teams.
  </li>
  <li>
   3+ years&rsquo; experience with Agile delivery (e.g., Jira/Azure DevOps), including writing user stories and acceptance criteria, plus experience with Agile/Waterfall software delivery methodologies.
  </li>
  <li>
   3+ years&rsquo; experience using Jira, Bitbucket, Confluence or similar Agile toolsets.
  </li>
  <li>
   5+ years&rsquo; experience translating requirements into test scripts and supporting testing/UAT.
  </li>
  <li>
   3+ years&rsquo; experience with IT ticketing software (e.g., Quality Center, ServiceNow, Jira).
  </li>
  <li>
   3+ years&rsquo; experience with SharePoint for document management and sharing.
  </li>
  <li>
   Experience with software lifecycle management: intake, prioritization, change control, testing, and release readiness.
  </li>
  <li>
   Vendor management and collaboration with Procurement/Legal/Finance on contracts and renewals.
  </li>
  <li>
   Working knowledge of identity and access concepts (SSO, SAML/OIDC, user provisioning) and coordinating technology integrations and implementations.
  </li>
  <li>
   Understanding of integration concepts (APIs, data sync, middleware/iPaaS) and data flow mapping.
  </li>
  <li>
   High proficiency in Microsoft Office products.
  </li>
  <li>
   Ability to learn, understand, and adopt new software platforms and processes.
  </li>
  <li>
   Governance mindset for metrics, definitions, and reporting assets.
  </li>
  <li>
   Excellent communication skills&mdash;able to translate between technical teams, data concepts, and non‑technical stakeholders.
  </li>
  <li>
   Experience working with small, geographically distributed teams and operating both independently and collaboratively.
  </li>
  <li>
   Ability to be flexible while delivering assignments, understanding that deliverables may change based on business needs.
  </li>
  <li>
   Comfort operating in ambiguity and driving decisions with incomplete information.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    EDUCATION REQUIREMENTS
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in computer science, information systems, marketing analytics or equivalent
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Data Analyst

Arthrex

<div><div><div><div><div><div><div><div><div><div><div><b>Requisition ID:</b></div> <div>65328</div>
</div><br>
<div><div><b>Title:</b></div> <div>Marketing Data Analyst II</div></div></div></div><br>
<div></div>
<div>
</div><div><b>Main Objective:
</b></div><div>The Marketing Data Analyst works with Marketing Operations, Data &amp; Analytics Center of Excellence, Product Management, and other stakeholders to provide comprehensive data analysis, unlock opportunities through valuable insights and drive decision support solutions leveraging the best-in-class data &amp; analytics tools. The analyst will help mature the use of data with user-friendly analytical tools, dashboards, and advanced analytics so that relevant information can be efficiently gathered, shared, and interpreted by our business teams and their partners.</div><br>
<div></div>
<div><b>
Essential Duties and Responsibilities:</b></div>
<ul>
<li>Implement and manage Google Analytics to track website traffic, user behavior, and conversion rates.</li>
<li>Utilize Google Analytics to monitor and analyze the performance of digital marketing campaigns, identifying areas for improvement.</li>
<li>Extract data from Google Analytics to provide insights on website user journeys and identify conversion funnel bottlenecks.</li>
<li>Extract and transform data from various sources and load it into BigQuery for in-depth analysis.</li>
<li>Write SQL queries and utilize BigQuery's data processing capabilities to analyze large datasets effectively.</li>
<li>Collaborate with cross-functional teams to analyze operational processes within the Marketing Department.</li>
<li>Use data-driven insights to streamline marketing operations, reduce costs, and optimize resource allocation.</li>
<li>Identify and recommend process improvements based on operational analytics findings.</li>
<li>Create visually engaging and informative reports and dashboards using data visualization tools (e.g., Tableau, Power BI).</li>
<li>Share regular reports with key stakeholders, translating complex data into actionable insights.</li>
<li>Maintain data security and compliance with relevant regulations, such as GDPR or CCPA, in data handling and analysis practices.</li>
<li>Stay updated with industry trends, tools, and best practices in data analytics, digital marketing, and data warehousing.</li>
<li>Continuously expand skillset in data analysis, statistical modeling, and data visualization.</li>
<li>Collaborate with marketing teams, IT, and other departments to gather data requirements and share insights.</li>
<li>Clearly communicate findings and recommendations to both technical and non-technical stakeholders.</li>
<li>Occasional travel for training, meetings, or trade shows may be required</li></ul><br>
<div></div>
<div><b>
Additional duties and responsibilities:</b></div>
<div>
Document current processes and models to understand opportunities for improvement</div><br>
<div></div>
<div><b>
Problem Solving:</b></div>
<div>
Develop solutions to a variety of complex problems.</div><br>
<div></div>
<div><b>
Discretion/Latitude:</b></div>
<div>
Work under very general supervision. Work is reviewed for soundness of judgment and overall adequacy and accuracy.</div>
<div>
Use innovative solutions to solve problems and modify solutions when competing policies are present.</div><br>
<div></div>
<div><b>
Education/ Experience:</b></div>
<div>
Bachelor&rsquo;s degree required<br>
2 + years of relevant work experience required
<br>
Intermediate to advanced level of experience with Google Analytics, Tag Manager required<br>
Intermediate to advanced level of experience with SQL required<br>
Intermediate level of experience using Front-End Data Visualization &amp; Analytical Tools is a must</div><br>
<div></div>
<div><b>
Specialized skills:</b></div>
<div>
All from prior Levels, plus...<br>
Experience working in projects where multiple functions/technical experts work in a matrix structure<br>
Business acumen is a plus</div><br>
<div></div>
<div><b>
Machine, Tools, and/or Equipment Skills:</b></div>
<div>
Experience working with a variety of software tools including Microsoft Office Suite and industry leading Analytics and Business Intelligence software.</div><div></div><div><b><br>
Arthrex Benefits</b></div>
<ul>
<li>Medical, Dental and Vision Insurance</li>
<li>Company-Provided Life Insurance</li>
<li>Voluntary Life Insurance</li>
<li>Flexible Spending Account (FSA)</li>
<li>Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)</li>
<li>Matching 401(k) Retirement Plan</li>
<li>Annual Bonus</li>
<li>Wellness Incentive Program</li>
<li>Free Onsite Medical Clinics</li>
<li>Free Onsite Lunch</li>
<li>Tuition Reimbursement Program</li>
<li>Trip of a Lifetime</li>
<li>Paid Parental Leave</li>
<li>Paid Time Off</li>
<li>Volunteer PTO</li>
<li>Employee Assistance Provider (EAP)</li></ul><br>
<div></div>
<div><b>
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other status protected by law.</b></div></div></div></div></div></div></div></div><p></p>

Marketing Data Analyst II

The Home Depot

<div>
 Req173416
 <br/>
 <br/>
 <strong>
  Position Purpose
  <br/>
  <br/>
 </strong>
 The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user journey from paid media touchpoints to website engagement, culminating in offline sales at our physical locations.
 <br/>
 <br/>
 By integrating online behavior with offline data, you will provide a holistic view of channel performance. You will collaborate with Media, Finance, and Operations teams to design a fact-based growth strategy, using SQL and Tableau to uncover trends that maximize marketing ROI. Your insights will directly influence budget allocation, audience targeting, and website enhancements designed to drive high-value store traffic.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   20% Work with other departments providing analytical insight on business performance.
  </li>
  <li>
   20% Research and analyze business trends &amp; customer behavior data to identify opportunities for website enhancements.
  </li>
  <li>
   20% Analyze web analytics data as well as other offline data to evaluate site performance.
  </li>
  <li>
   10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
  </li>
  <li>
   10% Takes the lead on new programs and initiatives for Web Analytics Team.
  </li>
  <li>
   10% Provide web analytics strategy to Specialty Channel.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Direct Manager/Direct Reports
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Reports to Manager, Channel Analytics
  </li>
  <li>
   Position has 0 Direct Reports
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Travel Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Typically requires overnight travel less than 10% of the time.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Physical Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Working Conditions
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  </li>
  <li>
   No travel Required
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Minimum Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Must be eighteen years of age or older.
  </li>
  <li>
   Must be legally permitted to work in the United States.
  </li>
  <li>
   Responsible for helping others and providing on-the-job training or guidance
  </li>
  <li>
   Demonstrated business/financial modeling capabilities with tools such as Excel and Access
  </li>
  <li>
   Demonstrated skills in applying statistical analysis principles to business challenges
  </li>
  <li>
   Demonstrated communication and interpersonal skills
  </li>
  <li>
   Demonstrated ability to work well with others
  </li>
  <li>
   Strong analytical skills with attention to detail; self-starter
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Prior Business Analyst roles
  </li>
  <li>
   Analytical skills
  </li>
  <li>
   Presentation skills
  </li>
  <li>
   Strong communication skills
  </li>
  <li>
   Strong people skills
  </li>
  <li>
   Expertise in Tableau
  </li>
  <li>
   Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven).
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Minimum Education
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Minimum Years Of Work Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Action Oriented
  </li>
  <li>
   Collaborates
  </li>
  <li>
   Drives Engagement
  </li>
  <li>
   Communicates Effectively
  </li>
  <li>
   Customer Focus
  </li>
  <li>
   Drives Results
  </li>
  <li>
   Manages Conflict
  </li>
 </ul>
</div>


Senior Analyst, Marketing Analytics

Ojos Locos Sports Cantina

<div><p>The Senior Finance &amp; Marketing Analyst will play a critical role in driving data-driven decision-making and revenue optimization at Ojos Locos. This role partners closely with Finance, Marketing, Operations, and Executive Leadership to analyze financial performance, evaluate marketing effectiveness, and deliver actionable insights that improve profitability, guest engagement, and business growth. The ideal candidate will bring strong financial acumen, advanced analytical capabilities, and experience leveraging data to optimize both financial outcomes and marketing ROI.</p><br>
<p></p>
<p><b>
Essential Duties and Responsibilities
</b></p><ul><li>Develop, maintain, and optimize financial models, reports, and dashboards to support forecasting, budgeting, and strategic planning.</li>
<li>Partner with Finance team to support monthly, quarterly, and annual financial reporting and variance analysis.</li>
<li>Identify financial risks and opportunities and provide actionable recommendations to improve profitability.</li>
<li>Support pricing strategy, menu engineering, and cost optimization initiatives.</li>
<li>Analyze marketing campaign performance across digital, in-store, and third-party platforms to evaluate effectiveness and ROI.</li>
<li>Partner with Marketing to optimize channel mix, promotions, and customer engagement strategies.</li>
<li>Assist in development, maintenance, and dashboard enhancements and KPI reports to provide real-time visibility into financial and marketing performance.</li>
<li>Analyze data from multiple sources, including sales, marketing, customer experience, and operations, to identify trends and growth opportunities.</li>
<li>Design and implement data models to support financial and marketing analysis requirements.</li>
<li>Ensure data accuracy, consistency, and integrity through strong data governance practices.</li>
<li>Support strategic initiatives, new store openings, and market expansion efforts with data-driven insights.</li>
<li>Present findings and recommendations to senior leadership in a clear and actionable manner.</li>
</ul>
<p><b>Education and or Experience</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Finance, Economics, Data Analytics, Information Systems, Statistics, or a related field. A Master&rsquo;s degree is a plus.</li>
<li>5+ years of experience in financial analysis, business intelligence, marketing analytics, or a related field.</li>
<li>Experience in multi-unit restaurants, hospitality, or retail environments strongly preferred</li></ul><br>
<p></p>
<p><b>
Requirement and Skills</b></p>
<ul>
<li>Strong financial modeling and analytical skills with attention to detail.</li>
<li>Advanced SQL skills and experience working with relational databases.</li>
<li>Experience with data visualization tools (Power BI, Tableau, or similar).</li>
<li>Experience with MIRUS, R-365 and Power BI strongly preferred.</li>
<li>Experience with data modeling, ETL processes, and data warehousing concepts.</li>
<li>Strong understanding of marketing analytics and performance metrics.</li>
<li>Excellent communication skills with the ability to translate complex data into actionable insights.</li>
<li>Ability to work independently and collaboratively in a fast-paced environment.</li></ul></div><p></p>

Senior Finance and Marketing Analyst

Lightspeed DMS

<div><div><p><b>Company Overview:</b></p>
<p></p>
<div>Lightspeed is the leading provider of cloud-based software for dealerships, serving the Powersport, Marine, RV, Trailer, and Golf Car industries adding hundreds of dealerships to the Lightspeed community each year.</div>
<div></div>
<div>Lightspeed's Dealer Management Solution (DMS) enables dealerships to optimize their end-to-end business operations, including Sales, Parts, Service, Rentals, Payments, Accounting, and Customer Relationship Management (CRM). When implemented into their daily operations, Lightspeed helps dealers increase their profitability by selling more units, service, and parts, all while creating a more streamlined experience for customers.</div>
<div></div>
<div>Lightspeed is the most complete and integrated DMS in the industry with over 500 integrations with Original Equipment Manufacturers (OEMs), aftermarket parts and accessory distributors and dozens of other software tools that a dealership may use to run their business. Uniquely designed by dealers for dealers, and refined over the past 4 decades, Lightspeed empowers over 4,500+ dealers across North America with the tools and technology they need to manage their dealerships.</div></div><br>
<p></p>
<p>
Lightspeed is seeking an Operations Analyst to join our Revenue Operations team. Reporting to the VP of Revenue Operations, you'll be the strategic partner and cross-functional ambassador for our Marketing and BDR teams &mdash; owning the systems, measurement frameworks, and data that power lead generation, BDR performance, and marketing ROI. This is a high-impact role for someone who brings both analytical rigor and operational instinct, and who wants to shape how a growing company measures and improves its entire pipeline generation motion.</p>
<p><b>
What You'll Do:</b></p>
<p>
As our Operations Analyst - Marketing, you'll be the operational backbone connecting marketing strategy to execution &mdash; owning our marketing systems, measurement frameworks, and the data that drives decisions across marketing, BDR, and sales.</p>
<p>
HubSpot Administration &amp; Marketing Systems</p>
<ul>
<li>Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform</li>
<li>Own the Salesforce&ndash;HubSpot integration and serve as the marketing thought leader on Salesforce solution design &mdash; working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business</li>
<li>Own contact data management, list hygiene, UTM methodology, and tradeshow lead workflow</li>
</ul>
<p>Marketing Reporting, Attribution &amp; Funnel Performance</p>
<ul>
<li>Drive a consistent MQL&ndash;SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI &mdash; giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage</li>
<li>Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking</li>
</ul>
<p>Lead Routing, BDR Performance &amp; Sales Process</p>
<ul>
<li>Drive lead routing strategy and partner with technical resources to improve how leads are assigned, scheduled, and handed off &mdash; reducing friction between marketing and the BDR team and improving speed-to-lead</li>
<li>Own conversion rate reporting and BDR performance analytics from activity through closed-won, including the BDR-to-AM expansion handoff; partner with Sales Operations on pipeline health and deal progression visibility</li>
</ul>
<p>AI, Enrichment &amp; Marketing Intelligence</p>
<ul>
<li>Serve as the business owner for AI and automation initiatives across the marketing and BDR motion &mdash; identifying opportunities, setting priorities, and partnering with technical resources to execute</li>
<li>Drive data enrichment and account intelligence strategy, and leverage conversation intelligence tools like Gong to surface insights that inform marketing strategy, BDR performance, and competitive positioning</li>
</ul>
<p>Cross-Functional Partnership</p>
<ul>
<li>Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations &mdash; translating business needs into operational solutions and ensuring alignment on shared processes and definitions</li>
</ul>
<p><b>What You Should Have:</b></p>
<p>
Required Experience &amp; Skills</p>
<ul>
<li>3&ndash;5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role</li>
<li>HubSpot administration required &mdash; deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration; Salesforce campaign management and reporting proficiency</li>
<li>Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar</li>
<li>Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization</li>
<li>Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack</li>
</ul>
<p>Core Competencies</p>
<ul>
<li>Clear communicator who translates business needs into operational solutions and brings alignment across marketing, sales, and RevOps teams</li>
<li>Data-driven with a frameworks mindset &mdash; you build systems and methodology, not just reports</li>
<li>Self-starter who thrives in fast-moving environments, can manage competing priorities, and brings curiosity about AI and emerging marketing technology</li>
</ul>
<p>Nice to Have</p>
<ul>
<li>HubSpot certifications; experience with 6sense, Clay, or similar enrichment and intelligence platforms</li>
<li>Background in marketing, demand generation, or BDR/SDR roles; experience in vertical SaaS environments</li></ul><p></p><div><br>
<p><b>
Inclusion and Diversity at Lightspeed:</b></p>
<p>
At Lightspeed, we celebrate the uniqueness of every individual and encourage diverse perspectives. We believe that inclusion drives innovation and fosters meaningful connections. We are committed to building an environment where everyone feels valued and empowered to make an impact.</p>
<p><b>
Equal Employment Opportunity Statement:</b></p>
<p>
Lightspeed is an Equal Opportunity Employer and is dedicated to building a diverse and inclusive workforce. All qualified applicants will be considered for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, religion, age, disability, veteran status, or any other protected category.</p>
<p><b>
Important Note:</b></p>
<p>
Applicants must be authorized to work in the U.S.</p>
<p><b>
Ready to apply?</b></p>
<p>
Take the next step in your career&mdash;apply today and join a team where your skills will make an impact!</p></div></div><p></p>

Operations Analyst - Marketing

Ata Food Private Limited

<ul><li><b>Digital Marketing Analyst Job Description:</b></li></ul><p><b>1. Data Collection &amp; Analysis:</b></p><ul><li>Collect data from various digital platforms (Google Analytics, social media insights, email campaigns, etc.)</li><li>Analyze performance metrics such as traffic, conversions, engagement rates, ROI, and customer behavior.</li><li>Monitor campaign effectiveness and identify trends in user behavior.</li></ul><p><b>2. Reporting:</b></p><ul><li>Create regular performance reports for digital campaigns across various channels.</li><li>Provide insights and actionable recommendations based on data findings.</li><li>Present findings to stakeholders to inform marketing strategies and decision-making.</li></ul><p><b>3. Campaign Optimization:</b></p><ul><li>Assess the effectiveness of ongoing campaigns and suggest improvements.</li><li>Test and measure different marketing strategies (A/B testing, content variations, targeting strategies).</li><li>Collaborate with the marketing team to refine campaign strategies based on data insights.</li></ul><p><b>4. SEO &amp; SEM:</b></p><ul><li>Analyze the performance of SEO and SEM campaigns to improve rankings and drive organic traffic.</li><li>Research and identify keyword opportunities for paid ads and organic growth.</li><li>Monitor PPC performance and optimize ad spending to ensure a good ROI.</li></ul><p><b>5. Audience &amp; Competitor Analysis:</b></p><ul><li>Study target audience behaviors, preferences, and demographics to identify the best opportunities.</li><li>Track competitor digital marketing efforts and analyze trends to ensure competitive advantage.</li></ul><p><b>6. Tool &amp; Platform Management:</b></p><ul><li>Use various digital marketing tools (Google Analytics, SEMrush, HubSpot, Tableau, etc.) to extract insights and improve strategies.</li><li>Help manage customer relationship management (CRM) systems and ensure data integrity.</li></ul><p><b>7. Cross-functional Collaboration:</b></p><ul><li>Work closely with content creators, designers, and other team members to align marketing strategies with data insights.</li><li>Assist in creating data-driven content strategies and campaigns to meet business goals.</li></ul><p><b>Key Performance Indicators (KPIs) for a Digital Marketing Analyst:</b></p><p><b>KPI :</b></p><p>1: Website &amp; Mobile Application Traffic</p><p>2: Conversion of Traffic to Purchase</p><p>3: Return on Investment (ROI)</p><p>4: Engagement Metrics</p><p>5: Customer Retention Rate</p><p>6: Bounce Rate</p><p>7: Cost Per Acquisition (CPA)</p><p>8: Social Media Metrics</p><p>9: Email Marketing Performance</p><p>10: Keyword Rankings (SEO)</p><p><b>KPI Measure :</b></p><p>1<b>: </b>Overall Growth required Web traffic (organic, paid, referral, social media).</p><p>2: Measure the percentage of visitors who complete a desired action (purchase, form submission, newsletter sign-up).</p><p>Track the effectiveness of landing pages and calls to action (CTAs).</p><p>3: Calculate the profitability of marketing campaigns by comparing the costs of the campaigns to the revenue generated.</p><p>Analyze the cost per acquisition (CPA) and cost per lead (CPL).</p><p>4: Track user interactions with content such as clicks, likes, shares, comments, and video views.</p><p>Measure engagement rate across social media platforms, emails, and other digital channels.</p><p>5: Measure how well the company retains its customers through digital channels, such as email marketing, loyalty programs, or social media engagement.</p><p>Monitor repeat customers and the lifetime value (CLTV).</p><p>6: Evaluate the percentage of visitors who leave the website after viewing only one page.</p><p>A high bounce rate may indicate that landing pages or ads need optimization.</p><p>7: Calculate the average cost to acquire a new customer through paid ads or other marketing efforts.</p><p>Work on reducing CPA while maintaining quality leads.</p><p>8: Measure follower growth, engagement rates, and referral traffic from social media platforms.</p><p>Track click-through rates (CTR) from social ads and organic social media content.</p><p>9: Monitor open rates, click-through rates, conversion rates, and unsubscribe rates for email campaigns.</p><p>Test and optimize subject lines, copy, and design for better engagement.</p><p>10: Track keyword performance and rankings in search engine results pages (SERPs).</p><p>Measure the increase in organic search traffic and overall search visibility.</p><p><b>Job Specification:</b></p><ul><li>MBA in Marketing is a must.</li><li>At least 5 years of experience in directing and leading the marketing department of the Company.</li><li>Solid experience in managing integrated marketing communication, with good knowledge of restaurant operations and management.</li><li>Proficiency in English communication and presentation skills</li><li>Strong drive for results</li><li>Strong in innovative thinking and people management</li><li>Good connection and networking with the media and industrial bodies</li><li>Specialized in Digital Marketing</li></ul><p><b>Benefits:</b></p><ul><li>Competitive salary</li><li>Training and development opportunities</li><li>Employee discounts</li><li>Positive work environment</li></ul><p>Job Type: Full-time</p><p>Pay: Rs100,000.00 - Rs150,000.00 per month</p><p>Application Deadline: 28/03/2026</p>

Digital Marketing Analyst - Restaurant Chain

The Walt Disney Company

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  Job Summary
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 The Data Organization within The Walt Disney Company Direct to Consumer (DTC) business is seeking a Data Analyst to join our Marketing Analytics team. This team plays a crucial role in supporting products across Disney+, Hulu, and ESPN. This initiative is key to the expansion of DTC's streaming services in the US. Our team uses data, statistical modeling/techniques, experimentation frameworks, and other tools to help our business clients make informed, data-driven decisions.
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 Our objective is to analyze subscriber growth, engagement, retention, and overall behavior across Disney+, Hulu, and ESPN to deliver actionable insights to our partners across Marketing, Product, Data Science, and Data Solutions. We are committed to generating high-quality, high-impact analyses and ongoing reports to inform the strategic planning of our business partners concerning subscriber acquisition, engagement, and retention. We aim to educate the broader organization on the impact of promotions, major content releases, product launches, and other significant initiatives on our overall family of streaming services. We seek a data analyst who is proficient in working with large, complex datasets and possesses a strong ability to discover patterns and dig deeper into their causes and implications.
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  Responsibilities
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   Partner closely with business leaders to define the most pressing business challenges on subscriber growth, engagement, and retention trends and drivers and build analytical frameworks to answer these questions
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   Help to craft an ongoing insights pipeline, ensuring that all business partners have a continuous stream of product intel
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   Perform comprehensive trend analyses, evaluating the contributions of drivers from all possible angles
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   Define and analyze audience segments to continue driving subscriber growth
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   Partner with other Analytics teams to understand and harness all available data from disparate sources, uniting insights into a cohesive, actionable story
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  Basic Qualifications
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   Bachelor&rsquo;s degree in Data Analytics, Mathematics, Data Science, or related field of study
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   3+ years of hands-on analytical work experience with SQL. Experience with Python/R or other statistical packages (PySpark) is a plus.
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   Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
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   Experience with data visualization tools such as Tableau, Looker, etc.
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   Solid analytical skills with the ability to apply business strategy to data analysis and recommendations
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   Highly collaborative with exceptional communication and presentation skills, including the ability to tell a story with data and to synthesize findings into actionable recommendations
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   Familiar with other data tools such as Airflow, Databricks, etc.
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  Preferred Qualifications
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   Experience in the streaming media industry or other subscription-based service
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   Experience working with Marketing teams or in the Marketing landscape
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  Additional Information
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 #DISNEYTECH
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 #DisneyAnalytics
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 The hiring range for this position in San Francisco, CA is $106,800 - $143,200 and in Glendale, CA is $97,500 - $130,700. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Data Analyst

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