marketing data analyst

Workshop Digital

<div>This is a hybrid position located in Richmond, VA.
Who We Are
Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we&rsquo;ve championed transparency and collaboration to deliver measurable results that help businesses grow. 
We act as an extension of our clients&rsquo; marketing teams, developing customized digital marketing strategies aligned with their unique goals and services. 
Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact. 
About the Role
As a Senior Marketing Data Analyst at Workshop Digital, you&rsquo;ll turn complex data into clear, actionable insights that drive smarter marketing decisions for our clients. You&rsquo;re a natural problem-solver who thrives at the intersection of analytics know-how, marketing insights, and client partnership. 
In this role, you&rsquo;ll own the analytics strategy for key accounts, shape the direction of our growing Analytics Department, and collaborate across teams to elevate how we use data to drive results. 
Data tells a story, and you know how to make it sing. 
Responsibilities
Analytics Strategy &amp; Execution<ul><li>
Build and optimize end-to-end analytics ecosystems across platforms like GA4, Adobe Analytics, and Google Tag Manager.</li><li>
Audit, configure, and troubleshoot tracking implementations to ensure clean, reliable data.</li><li>
Create powerful dashboards and visualizations that connect marketing performance to business outcomes.</li><li>
Leverage APIs to consolidate and blend multiple data sources to tell a unified performance story.</li><li>
Develop measurement frameworks tied directly to client goals and KPIs.</li><li>
Use attribution modeling and cross-channel analysis to uncover what&rsquo;s really driving results.</li><li>
Stay ahead of emerging analytics trends, tools, and best practices, and share that knowledge internally and with clients.</li></ul>
Client Partnership &amp; Insights<ul><li>
Lead the analytics conversation in client meetings, bringing clarity, confidence, and storytelling to the data.</li><li>
Proactively identify opportunities, risks, and growth insights that strengthen client strategies.</li><li>
Build lasting client relationships through trust, transparency, and consistent results.</li><li>
Collaborate with SEO and paid media teams to break down silos and deliver cohesive, insight-driven recommendations.</li><li>
Translate complex analytics concepts into clear, actionable business insights for clients at every level.</li></ul>
Team Leadership &amp; Collaboration<ul><li>
Partner with leadership to refine analytics processes and shape the future of Workshop Digital&rsquo;s analytics offering.</li><li>
Coach and mentor teammates on analytics tools, data interpretation, and client communication.</li><li>
Support cross-department projects that integrate data insights into broader marketing strategies.</li><li>
Ensure quality, accuracy, and consistency across analytics deliverables.</li></ul>
Business Development &amp; Innovation<ul><li>
Support new business efforts by providing analytics expertise for proposals, audits, and client pitches.</li><li>
Identify opportunities to expand analytics service offerings and client capabilities.</li><li>
Develop case studies and thought leadership pieces that showcase Workshop Digital&rsquo;s analytics impact.</li></ul>
Learning &amp; Thought Leadership<ul><li>
Contribute to analytics training initiatives and help upskill internal teams.</li><li>
Stay current with industry shifts, new tools, and measurement techniques.</li><li>
Share your expertise through internal presentations, team trainings, and blog contributions.</li></ul> 
What You'll Bring<ul><li>
Bachelor&rsquo;s degree in Computer Science, Data Science, Statistics, Economics, or a related field preferred.</li><li>
3&ndash;5 years of hands-on experience in digital marketing analytics or data analysis.</li><li>
Proven experience with:</li><li><div><ul><li>
Google Analytics 4 (GA4) configuration, event setup, and reporting</li><li>
Google Tag Manager (GTM) and pixel tracking</li><li>
Data visualization tools like Looker Studio, Tableau, Power BI, Excel/Sheets</li><li>
Funnel.io and paid media integrations (Google Ads, Bing, Paid Social)</li><li>
CRMs such as HubSpot or Salesforce</li><li>
Call tracking with CallRail</li><li>
Data manipulation or modeling using Python or R</li></ul></div></li><li>
Exceptional communication and storytelling skills that turn data into insight, and insight into action.</li><li>
A strategic mindset and curiosity to explore how marketing and analytics work together to create business impact.</li><li>
Strong problem-solving skills with a detail-oriented, data-driven mindset.</li><li>
A proactive approach to client service, collaboration, and continuous improvement.</li><li>
A passion for analytics and curiosity to explore emerging trends and technologies.</li></ul> 
Benefits + Four Day Work Week (4DWW)<ul><li>
A real Four Day Work Week (4DWW) policy where 90% of Fridays are off!</li><li>
Competitive salaries</li><li>
Hybrid workspace for Richmonders (only Mondays are required)</li><li>
3 months fully paid Parental Leave</li><li>
8 hours of paid volunteer time per quarter</li><li>
401k with 3% non-elective contributions</li><li>
A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance</li><li>
Life insurance, short-term, and long-term disability</li><li>
Profit sharing</li><li>
2x a year company-wide meetup in Richmond, VA</li><li>
12 days PTO, 5 days STO, 11 holidays</li></ul>
List of Awards<ul><li>
8x Outside Best Places to Work</li><li>
7x Virginia Business Best Places to Work</li><li>
2x Search Engine Land Finalist</li><li>
1x US Search Awards - Best Small PPC Agency</li></ul> 
 Salary<ul><li>
Expected base salary range is $85,000 - $95,000 annually, based on experience</li></ul> 
 Equal Opportunity &amp; Inclusion Statement
As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.</div>

Senior Marketing Data Analyst

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Marketing / Campaign Analyst
Who is Mastercard? 
 
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. 
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. 
 
Overview 
 
The Global Business Service Center team is looking for a Senior Analyst, Marketing Analytics to partner with the marketing teams to access and support marketing activities &ndash; campaigns and platform. The ideal candidate is passionate about knowing the why, consumer behavior, marketing &amp; consumer motivation; the candidate should be highly motivated, self-starter, intellectually curious, analytical, and possesses an entrepreneurial mindset.
 
 
Role 
In this position, you will: 
 
<ul><li>Tracking campaign performance, analyzing data and metrics and providing actionable insights</li><li>Implementing tracking mechanisms and analytics tools to monitor campaign performance and measure ROI</li><li>Preparing and presenting campaign reports and insights to stakeholders, highlighting the key findings and recommendations</li><li>Identifying opportunities for campaign improvements and implement strategic adjustments as needed</li><li>Staying updated with the marketing trends, technologies and best practices to drive campaign innovation</li><li>Tracking usage, monitoring traffic and providing insights pertaining to campaign collaborative page/repository platform</li><li>Supporting fulfillment activities, including reporting, analytics support, digital marketing setup support and data processing from &amp; for the regional marketing team
</li><li>Tracking processes and metrics, providing reporting and readouts for KPIs focused on performance, impact, and value-add initiatives</li><li>Collaborating with various internal teams to ensure seamless delivery and execution</li></ul> 
All About You 
The ideal candidate for this position should: 
<ul><li>Overall, 6-8 years of experience with 4 years of relevant experience</li><li>Strong understanding of marketing principles, campaign development and digital marketing channels.</li><li>Proficiency in using analytics tools to measure and optimize campaign performance.</li><li>Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.</li><li>Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.</li><li>Additional knowledge of digital marketing/digital tracking tools and techniques, including social media platforms, email marketing software and web analytic tools (Adobe Analytics)</li><li>Excellent writing, communication, and organizational skills, with proficiency in the relevant software such as Microsoft Office and Adobe Creative Suite</li><li>Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.</li></ul> 
Corporate Security Responsibility 
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must: 
 
<ul><li>Abide by Mastercard&rsquo;s security policies and practices;</li><li>Ensure the confidentiality and integrity of the information being accessed;</li><li>Report any suspected information security violation or breach, and
</li><li>Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Senior Marketing / Campaign Analyst

Omex Infotech

We&rsquo;re Hiring: Data Analyst (Non-IT)Are you great with numbers and insights? We&rsquo;re looking for a detail-oriented Data Analyst to help us make smarter business decisions through data.Position: Data Analyst (Non-IT) Location: Ahmedabad Experience: 1&ndash;3 YearsKey Responsibilities:<ul><li>Analyze sales, marketing, and operations data to identify trends and areas of improvement</li><li>Prepare daily, weekly, and monthly performance reports</li><li>Support management with data-based insights for business planning</li><li>Maintain and organize company data records</li><li>Coordinate with different departments to collect and validate information</li></ul>Required Skills:<ul><li>Strong knowledge of MS Excel / Google Sheets (Pivot Table, VLOOKUP, Charts, etc.)</li><li>Good understanding of data reporting and analysis</li><li>Basic knowledge of Power BI or data dashboards is a plus</li><li>Strong communication and analytical thinking</li></ul>Education: Graduate in Commerce, Business Administration, or any relevant fieldWhat We Offer:<ul><li>Supportive work environment</li><li>Opportunity to grow in analytics and business operations</li><li>Learning-oriented culture</li></ul>Interested candidates can share their resume at: career@omexinfotech.com/7048000044Job Type: Full-timePay: &#8377;12,000.00 - &#8377;30,000.00 per monthExpected Start Date: 26/10/2025

Data Analyst

Switchyards

<div><div><div>This role is the engine behind how we measure, learn, and grow. As the Senior Marketing Analyst, you&rsquo;ll own our marketing data from end to end, connecting the dots between channels, uncovering what drives performance, and building the systems that help us see clearly. It&rsquo;s a hands-on role for someone who loves both pattern-finding and problem-solving, and who can turn a spreadsheet into a story about what matters most.</div>
</div><div><h3 class="jobSectionHeader">About Switchyards Inc.</h3>
<div><div>Switchyards is the world&rsquo;s first neighborhood work club. We're creating places to do our best thinking and most productive work. Near home. Around friends and neighbors. Always open &mdash; 24/7. For more information and a list of all club locations, visit switchyards.com.
</div></div></div><div><h3 class="jobSectionHeader">Description</h3>
<div><div><h3 class="jobSectionHeader">Responsibilities</h3><ul>
<li>Build and maintain reliable data pipelines across web, CRM/CDP, email, paid media, and social platforms etc. to ensure clean, consistent, accessible data.</li><li>
Analyze campaign and channel performance to identify trends, ROI, and optimization opportunities.</li><li>
Translate marketing questions into clear analytical plans and execute analyses independently.</li><li>
Design and interpret A/B tests and experiments to ensure statistical significance is reached, validate hypotheses and inform marketing strategy.</li><li>
Develop marketing dashboards and reports (Looker, Tableau, etc.) to track KPIs and communicate insights to the VP of Marketing.</li><li>
Identify and analyze customer segments and cohort behavior to inform targeting, retention, and creative strategy.</li><li>
Collaborate cross-functionally with systems, member services and operations teams to get the full view of customer data.</li><li>
Recommend actionable adjustments to budgets, targeting, and creative based on performance data.</li><li>
Prioritize analytical projects based on business impact; balance quick-turn insights with long-term measurement improvements.</li><li>
Establish and document marketing measurement best practices to ensure accuracy and scalability.</li><li>
Stay current on marketing analytics tools, attribution models, and emerging AI and marketing data trends.</li></ul><div></div><h3 class="jobSectionHeader"> 
Qualifications</h3><ul>
<li>3+ years of experience in marketing analytics, data analysis, or a similar role.</li><li>
Proven experience supporting paid media, lifecycle, and cross-channel marketing programs to optimize performance.</li><li>
Deep understanding of marketing performance metrics, attribution, segmentation and campaign tracking.</li><li>
Proficient in SQL and Excel; experience with Python or R for advanced analysis a plus.</li><li>
Skilled in visualization tools (Looker, Tableau, or similar).</li><li>
Familiar with SEO, SEM, and digital media analytics.</li><li>
Strong grasp of A/B testing, experimental design, and statistical analysis.</li><li>
Solid foundation in statistics, hypothesis testing, and optimization techniques,</li><li>
Exceptional communicator and critical thinker, able to translate complex data into simple, actionable insights.</li><li>
Highly organized, detail-oriented, and self-directed with a strong sense of ownership.</li><li>
Collaborative with a team/athlete mindset.</li></ul><div></div><div> 
Perks &amp; Benefits</div><ul>
<li>Strong salary and benefits package that includes health insurance, stock options, and more. We want you to thrive here!</li><li>
A dynamic and vibrant work culture that promotes personal growth, collaboration, and risk-taking.</li><li>
Equipment you need to get your work done effectively.</li><li>
Mileage reimbursement.</li><li>
A Switchyards membership for you and your family.</li><li>
1000000000000001 cups of coffee.</li></ul><div></div><div> 
Please note: Switchyards Inc. is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. We comply with all applicable laws regarding non-discrimination and are committed to creating a diverse and inclusive workplace. As such, we do not inquire about criminal backgrounds during the hiring process.</div></div></div></div></div><div></div>

Senior Marketing Analyst

Luciq

<div>
 We are looking for a goal-oriented and technically brilliant Data Analyst to join our GTM Operations team. You will be the key link between our complex data systems and our Go-To-Market strategy, providing the insights that help our Sales, Marketing, and Leadership teams make smarter, faster decisions. If you have a passion for data visualization, a knack for modeling, and the business sense to know what matters, this is your role.
 
 
 What You'll Do
 
 
 <ul>
 <li>
 Be the Insight Engine: Proactively analyze our diverse data to uncover trends, correlations, and opportunities that others might miss. Tell the story behind the numbers to influence our GTM strategy.
 </li>
 <li>
 Build the Foundation: Design, build, and maintain clean, reliable, and performant dashboards and reports in Looker that become the single source of truth for the entire company.
 </li>
 <li>
 Power Our Growth: Help build and refine sophisticated marketing attribution and sales forecasting models to directly measure and improve the effectiveness of our revenue teams.
 </li>
 <li>
 Champion Data Integrity: Establish standardized definitions for key metrics (like "active users" and "enterprise acquisition") to ensure clarity and consistency across all teams.
 </li>
 <li>
 Drive Efficiency: Identify and fix slow queries and data pipeline bottlenecks, working to streamline how we access and use our data.
 </li>
 <li>
 Support Key Initiatives: Collaborate on building financial models for critical, high-impact projects like pricing strategy.
 
 
 </li>
 </ul>
 What We're Looking For
 
 
 <ul>
 <li>
 A bachelor&rsquo;s degree in Data Analytics, Statistics, Business, or a related quantitative field.
 </li>
 <li>
 3+ years of professional experience in a Data Analyst, BI Analyst, or similar role.
 </li>
 <li>
 You are a SQL expert: You can write complex, optimized queries in your sleep.
 </li>
 <li>
 You are a visualization pro: You have advanced experience with Looker (or similar BI tools like Tableau, Power BI) and know how to make data intuitive and actionable.
 </li>
 <li>
 You have foundational data warehousing knowledge: Hands-on experience with Redshift, BigQuery, or Snowflake, and familiarity with ETL tools like Fivetran.
 </li>
 <li>
 You're a business-minded technologist: You don't just report the data; you understand what it means for the business and can make strategic recommendations.
 </li>
 <li>
 You're a brilliant communicator: You can effectively partner with and present to stakeholders from technical teams to company executives.
 
 
 </li>
 </ul>
 
 Bonus Points If You Have
 
 
 
 <ul>
 <li>
 Experience in a B2B SaaS environment.
 </li>
 <li>
 A background in Marketing, Product, or Sales operations.
 </li>
 <li>
 Experience with Python or R for statistical analysis.
 </li>
 </ul>
</div>

Data Analytics

Open Financial Technologies

<div>
 
 
 About Open:
 
 
 
 
 
 
 OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, payments,CRM, HRMS etc. - in one place.
 
 
 
 
 
 OPEN, India's 100th Unicorn, has been awarded the &lsquo;Best Workplace 2024&rsquo; by IEEE in 2024. And was recognised by Forbes India and D Globalist&rsquo;s as 'Top 10 companies among 200 Companies' and was featured in IDFC FIRST Private Hurun India's Top 200 Self-made Entrepreneurs of the Millennia 2023. OPEN was also the recipient of 'Best Digital Banking Solution' from the Global Fintech Fest in 2022 and had won the 'Most Innovative Neo Bank' &amp; the 'Most Innovative Digital Bank' at the Indian Fintech Awards in 2021 &amp; Internet and Mobile Association of India (IAMAI) respectively.
 
 
 
 
 
 We are currently home to some of the smartest &amp; brightest 300+ minds in the fintech space. OPEN is a Series D funded startup backed by leading international funds like Temasek, Google, Tiger Global, IIFL Finance Ltd.,SBI Holdings Japan, 3one4 Capital, Speed Invest, Beenext, Tanglin Venture Partner Advisors &amp; Angellist to name a few. And to build and strengthen this superpower, we&rsquo;re on the lookout for an amazing
 
 Marketing Analyst
 
 
 
 
 
 
 
 Experience
 
 : 3-5years
 
 
 
 Location:
 
 Bangalore
 
 
 
 
 
 We are looking for a Marketing Analyst to join Open&rsquo;s marketing team. This role will be the backbone of our data-driven decision
 
 
 making ,turning raw numbers into actionable insights that improve campaign efficiency, strengthen customer journeys, accelerate
 
 
 acquisition, and maximize revenue impact. This is a high-impact role for someone who thrives at the intersection of marketing,
 
 
 product, and analytics , shaping campaigns, enhancing customer journeys, and enabling sustainable growth
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Build and manage marketing dashboards to track performance across channels (paid, organic, outbound, PR, events) with a detailed understanding of channel operations.
 </li>
 <li>
 Map and analyze end-to-end customer journeys to identify friction points, optimize engagement, and improve lifetime value.
 </li>
 <li>
 Analyze funnel metrics (MQL to SQL to Opportunity to Revenue) to identify bottlenecks and improve conversion rates.
 </li>
 <li>
 Perform forecasting and predictive analysis for the various business units.
 </li>
 <li>
 Perform cohort, retention, and churn analysis, with a focus on power user behaviors and feature-level adoption patterns.
 </li>
 <li>
 Partner with Paid Inbound, Outbound, SEO, and Product Marketing teams to provide insights on CAC, ROI, and pipeline contribution.
 </li>
 <li>
 Own marketing attribution modeling and recommend budget allocation across channels.
 </li>
 <li>
 Conduct feature usage and product adoption analysis to uncover cross-sell, upsell, and expansion opportunities.
 </li>
 <li>
 Provide regular reports on marketing efficiency, spend vs ROI, retention drivers, and pipeline health for leadership.
 </li>
 <li>
 Support A/B testing, personalization, and campaign optimization with actionable data insights.
 </li>
 <li>
 Conduct competitive and industry benchmarking to guide growth strategy.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 3&ndash;5 years experience as a Marketing Analyst/Business Analyst in SaaS, Fintech, or B2B organizations.
 </li>
 <li>
 Familiarity with product analytics and journey tools such as Google Tag Manager, Google Analytics 4, Hotjar, Microsoft Clarity, Mixpanel, Amplitude, Heap, or Userpilot.
 </li>
 <li>
 Hands-on experience with CRM &amp; marketing automation platforms (HubSpot, Salesforce, Clevertap).
 </li>
 <li>
 Strong skills in SQL, Excel, and BI tools (Tableau, Power BI, Looker) will be an added advantage.
 </li>
 <li>
 Deep understanding of marketing funnels, CAC, ROI, attribution models, retention frameworks, and customer lifecycle metrics.
 </li>
 <li>
 Strong analytical mindset and excellent communication skills to translate complex data into clear business insights for leadership.
 </li>
 </ul>
 
 
 
 
 
 Why work at Open?
 
 
 
 
 
 <ul>
 <li>
 You will be part of the early tribe that is changing the way business banking rolls.
 </li>
 <li>
 Every atom of your work will impact the way millions of businesses are run.
 </li>
 <li>
 You will work with some of the brightest minds who will celebrate your quirks.
 </li>
 <li>
 You will find growth &amp; fun to be two-way streets - how you thrive and the way you jive, in turn drives Open.
 </li>
 </ul>
 
 
</div>

Marketing Analyst

Unlock Health

<div><div>Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.</div>
What You'll Do:

As a Marketing Analyst at Unlock, you will play a critical role across multiple lines of business, bridging the gap between client business objectives and Unlock Health's technology solutions. A true utility player, you'll take on a wide variety of assignments, from supporting analytics solution deployments and campaign performance reporting to claims analysis, quarterly business reviews, and other ad hoc requests.

We're seeking an experienced marketing analyst with curiosity, technical acumen, and strong communication skills; someone who can uncover insights, support client storytelling, and collaborate across teams. You'll gain a strong understanding of our products and services and how they work together to create client value, while rolling up your sleeves to deliver hands-on analytics that drive marketing results in the healthcare space.

The Marketing Analyst is a data storyteller and will have experience working with marketing data in various analytic tools (like Tableau, Excel, BigQuery, and Snowflake) but will be eager to continuously improve their skills and to add new tools to their arsenal. Marketing measurement and storytelling are the primary focus of the role, but a successful candidate will contribute to deeper analytics work by identifying opportunities, sourcing and analyzing data, and partnering with the broader team on solution design. Critical thinking and strategic thinking will be key to success.

Responsibilities:

Client-Facing Analytics Support
<ul>
<li>Serve as the primary day-to-day analytics contact for assigned clients, answering questions and communicating insights clearly and confidently.</li>
<li>Translate questions into data-based answers, find the &quot;story&quot; in the data and develop clear, engaging reports that follow data visualization and presentation best practices.</li>
<li>Support quarterly business reviews and other client-facing deliverables with insights and visuals.</li>
</ul>
Marketing Reporting &amp; Analysis
<ul>
<li>Develop measurement frameworks in partnership with strategy, media, SEO, and content teams.</li>
<li>Manage campaign reporting across multiple channels (paid media, SEO, site analytics, CRM) and performance analysis, as well as other ad hoc requests.</li>
<li>Interpret data from multiple sources &mdash; including media platforms, site analytics, and claims datasets &mdash; to identify patterns and inform recommendations.</li>
<li>Make edits and improvements to existing dashboards (built primarily in Tableau), ensuring accuracy and usability.</li>
<li>Ensure accuracy, reliability, and consistency in reporting.</li>
</ul>
Data Wrangling &amp; Tool Use
<ul>
<li>Query and manipulate data using a combination of SQL, Snowflake AI, and Tableau.</li>
<li>Develop fluency in agency-standard tools while continuously expanding your skillset.</li>
<li>Identify opportunities for automation and efficiency, collaborating with peers or senior analysts to implement solutions.</li>
</ul>
Collaboration &amp; Continuous Improvement
<ul>
<li>Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment.</li>
<li>Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by data.</li>
<li>Provide feedback on data processes and help improve the way analytics work is delivered.</li>
<li>Contribute to Unlock's knowledge sharing by documenting processes and best practices.</li>
</ul>
Qualifications:
<ul>
<li>Bachelor's degree in Business Analytics, Data Science, Mathematics, Engineering, Computer Science, or another STEM field preferred</li>
<li>Healthcare experience preferred</li>
<li>Agency or consulting experience</li>
<li>2+ years of proven experience in a marketing analytics role</li>
<li>Proven experience working with and interpreting marketing performance data from various sources</li>
<li>Strong analytical, problem-solving, and data storytelling skills</li>
<li>Excellent communication and interpersonal skills</li>
<li>Minimum 1-year professional experience developing dashboards and reports within Tableau</li>
<li>Minimum 1-year professional experience with SQL</li>
<li>Familiarity with site analytics tools (Google Analytics 4, Piwick, Adobe Analytics) and paid media/SEO metrics preferred.</li></ul></div>

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