marketing data analyst

ConnectWise

<div><div>ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers&mdash;and humankind.

We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!</div><div><div> 
<h2 class="jobSectionHeader">
Marketing Data Analyst</h2>
<h4 class="jobSectionHeader">General Summary:</h4>
</div>
<div>The Marketing Data Analyst is responsible for analyzing, defining, generating, and communicating the metrics that are the foundation to our marketing objectives. This role works in partnership with the Global Campaigns and Digital team(s) to increase the effectiveness of global marketing operations.

Essential Duties and Responsibilities:
<ul>
<li>Provides cross-functional support, with a high attention to detail while defining and measuring KPIs, key marketing, web, and demand generation metrics</li>
<li>Researches, analyzes, and documents findings</li>
<li>May influence others within the Marketing team through the explanation of facts, policies, and practices</li>
<li>Builds, communicates, and maintains a suite of dashboards, BI applications, standardized and native reports</li>
<li>Collects and organizes information required to run campaigns from the backend/reporting KPIs view ensuring quality data, attribution, and conversion rates</li>
<li>Supports end to end view of marketing performance</li>
<li>Regular analysis of campaign data to identify patterns that lead to higher conversion rates, average deal size, and increased velocity</li>
<li>Supports the team cross-functionally with special projects around data quality, data enrichment, and data analysis</li>
<li>Serves as subject matter expert to the marketing team on data trends innovation and trends that affect our partners</li>
</ul>
Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
<ul>
<li>Works independently on projects and processes with general supervision</li>
<li>Possesses a practical knowledge of Marketing strategies</li>
<li>Has ability to situationally adapt and understand new technology/processes as per department requirement</li>
<li>Strong experience with applied data querying languages, BI/visualization tools</li>
<li>Ability to manage data on a tactical basis, while also delivering strategic insights and direction</li>
</ul>
Educational/Vocational/Previous Experience Recommendations:
<ul>
<li>Bachelor&rsquo;s degree required in related field or equivalent business experience</li>
<li>2+ years of experience</li>
<li>Preferred: Experience with data management for B2B marketing or sales team</li>
<li>Preferred: Experience with Marketo, Salesforce, PowerBI, SQL</li>
</ul>
Working Conditions:
<ul>
<li>Remote or hybrid depending on location</li>
<li>0-10% travel may be required</li>
</ul>
</div></div><div>ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.</div></div>

Marketing Data Analyst tags.

Surf Internet

<div>Overview
The Marketing Data Analyst will work at the intersection of data engineering, analytics, and digital marketing: connecting systems, analyzing engagement and ad performance, and helping forecast customer growth. This position will work will directly to support the sales and marketing teams by ensuring the right data flows into the right places at the right time &mdash; from ad platforms to CRM reporting.
Reports To: Director of Digital Strategy
Department: Digital Strategy
Job Status: Exempt
Responsibilities:<ul><li>
Support the collection, orchestration, and activation of marketing and advertising data across platforms (CRM, automation, Google/Meta/LinkedIn Ads, analytics tools).
</li><li>Build and maintain pipelines and reverse ETL processes that keep dashboards, campaigns, and CRM systems up to date.
</li><li>Develop forecasting models and reports that connect engagement and advertising spend to revenue growth.
</li><li>Produce clear ad performance reports that highlight ROI, efficiency, and optimization opportunities.
</li><li>Apply statistical and analytical methods to uncover customer journey patterns, lead quality drivers, and campaign impact.
</li><li>Create dashboards and visualizations to make insights accessible for marketing, sales, and leadership.
</li><li>Collaborate with cross-functional teams to ensure data is powering campaigns effectively.
</li><li>Experiment with AI tools to speed up workflows and enhance analytics</li><li>
Bachelor&rsquo;s or Master&rsquo;s degree in a data-related field (Data Science, Computer Science, Marketing Analytics, Statistics, or similar). &ndash; required
</li><li>1&ndash;2 years of experience (professional, internship, or research) working with data in a marketing, advertising, or analytics context. &ndash; required
</li><li>Proficiency with Python, SQL, or similar languages for data manipulation and analysis. &ndash; required
</li><li>Familiarity with BI/visualization tools (e.g., Tableau, Power BI, Looker, etc.). &ndash; required
</li><li>Strong communication skills and ability to translate data into business recommendations. &ndash; required
</li><li>Exposure to digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) and their reporting ecosystems.
</li><li>Experience with marketing technology stacks (CRM, automation, customer data platforms).
</li><li>Experience with data orchestration or reverse ETL tools.
</li><li>Coursework or projects in forecasting, marketing analytics, or campaign optimization.
</li><li>Examples of how you&rsquo;ve used AI tools to support analytics or marketing workflows</li></ul></div>

Marketing Data Analyst - Growth and Forecast

Gemburg Private Limited

Senior Marketing Analyst (comparable title: CRM or Database Marketing Analyst)Job DescriptionWe are seeking an experienced Senior Marketing Analyst to join our analytics services company, specializing in B2B and Account Based Marketing (ABM) for technology clients. This role requires a data-driven professional with strong analytical skills and 7-10 years of experience in B2B marketing analytics for Enterprise Sales organizations. Candidates must have experience analyzing the effectiveness of marketing initiatives in generating leads and accelerating pipeline growth.This Sr. Marketing Analyst will analyze market trends, contact and account behavior, and campaign performance to optimize marketing strategies. Key responsibilities include:&middot; Data Analysis and Modeling:o Utilize statistically rigorous methodology to perform marketing analysis using demographic, sociographic, credit, and proprietary client-supplied consumer datao Develop predictive response models using accepted statistical procedures for B2B marketing and ABM strategieso Apply best practices in data preparation, cleansing, and create predictive and descriptive derived concepts from raw datao Implement behavioral segmentation and perform market analysis to identify high-value accounts and decision-makers for ABM strategies&middot; Campaign Optimization:o Analyze campaign performance and conduct funnel analysis to optimize lead generation and conversion rateso Apply experimental design methodology to develop multi-variate testing strategies in B2B marketing contextso Provide data-driven recommendations for improving campaign effectiveness and ROI&middot; Reporting and Communication:o Create and maintain dashboards to track KPIs and visualize marketing performance for technology clientso Communicate program performance results and insights to marketing and business staff of client companies&middot; Strategic Recommendations:o Evaluate and recommend martech solutions to enhance clients' B2B marketing capabilitieso Translate complex B2B data and analytical insights into actionable marketing strategies&middot; Leadership:o Mentor and manage at least one direct report, fostering their B2B analytics skills and professional growtho Participate in leadership and development training for the global teamAbility to work with clients to determine the best approach to answer business questions and identify actionable insights. Experience applying statistical procedures to database marketing or market research. Advanced degree or equivalent experience in statistics, applied mathematics, scientific, or engineering field. Expert knowledge in experimental design, SAS programming, SPSS, R, Python, SQL, or other statistical analysis tools. Advanced use of Tableau, PowerBI, Business Objects. Experience with Google Analytics, Google Search Console and automated data extract procedures. Ability to work with client side contacts, present results in professional meetings, communicate business opportunities resulting from analytical work.Required Enterprise B2B Marketing experience:1. Analyzing enterprise marketing initiatives like content syndication, live events, webinars, web, LinkedIn, paid media and email.2. Measuring marketing impact on sales pipeline, including lead generation, engagement, deal acceleration.3. Using data from systems like Google Analytics, Adobe Analytics, Marketo, Salesforce or MS Dynamics4. Developing dashboards in tools like PowerBI, Tableau or Lookr5. Producing ad hoc reports with SQL, R or PythonAdditional Skills:&middot; Model development&middot; Experience with AI and ML tools&middot; Experience in database design, structure creation, data cleansing algorithms&middot; Extensive experience in data visualization tools such as Microsoft Power BI or Tableau&middot; Comfortable communicating directly with RA staff about client needs and objectives&middot; Ability to critically think through client requests: identify objective, troubleshoot obstacles, and deliver in timely mannerJob Type: ContractPay: $50.00 - $60.00 per hourExpected hours: 40 per weekWork Location: Hybrid remote in San Jose, CA 95112

Marketing Analyst - Senior

StudyWise

<div>
 
 
 Role Summary:
 
 We are looking for a
 
 highly analytical and independent Data Analyst
 
 to join our agile marketing team. Reporting directly to the Marketing Manager, you will be the driving force behind our data-driven decisions. You'll work autonomously to transform complex data sets into clear, actionable insights, directly influencing our marketing strategy and overall business growth. This role is perfect for a fast learner with a passion for finding patterns and solving problems.
 
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 
 Independently design, develop, and maintain data systems and databases to support marketing initiatives.
 
 
 </li>
 <li>
 
 Collect, clean, and interpret data from various sources (e.g., Google Analytics, CRM, ad platforms) to uncover trends and patterns.
 
 
 </li>
 <li>
 
 Develop and present comprehensive reports, dashboards, and visualizations to the Marketing Manager and other stakeholders.
 
 
 </li>
 <li>
 
 Proactively identify opportunities for optimization and new data collection methods without constant supervision.
 
 
 </li>
 <li>
 
 Collaborate with the team to define key performance indicators (KPIs) and track progress toward business goals.
 
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 <ul>
 <li>
 
 
 Data Analysis:
 
 SQL, Python (Pandas, NumPy, Matplotlib), R.
 
 
 </li>
 <li>
 
 
 Data Visualization:
 
 Tableau, Power BI, Google Data Studio.
 
 
 </li>
 <li>
 
 
 Analytics Platforms:
 
 Google Analytics (GA4), Adobe Analytics, CRM systems (e.g., Salesforce, HubSpot).
 
 
 </li>
 <li>
 
 
 Skills:
 
 Statistical analysis, predictive modeling, and exceptional problem-solving abilities.
 
 
 </li>
 </ul>
 
 
 Eligibility:
 
 
 
 <ul>
 <li>
 
 Bachelor's or Master's degree from a
 
 
 renowned
 
 
 institution in Data Science, Statistics, Mathematics, or a related quantitative field.
 
 
 </li>
 <li>
 
 
 0-3 years
 
 of experience in a data analysis role, with a proven ability to work independently.
 
 
 </li>
 <li>
 
 
 Highly analytical
 
 , fast learner, and adaptive, with a
 
 super-motivated
 
 work ethic.
 
 
 
 
 
 
 </li>
 </ul>
 Benefits
 
 
 
 
 
</div>

Data Analyst

Shoppers Supply

<div>Job Title: Marketing Analyst 
Location: On-Site | Chandler, AZ 
Company: Shoppers Supply
Company Overview: 
Shoppers Supply is a locally owned and operated retail company committed to serving the needs of our communities. With a wide selection of products ranging from farm and ranch supplies to pet care, outdoor gear, and more, we take pride in delivering exceptional service and value to our customers. As we continue to grow, we&rsquo;re looking for motivated professionals who want to grow with us and make a measurable impact in a fast-paced retail environment.
Key Responsibilities:<ul><li>
Analyze marketing data and performance metrics to develop actionable insights that support business objectives.</li><li>
Create visual reports and presentations using Excel and PowerPoint for cross-functional teams.</li><li>
Track and optimize digital marketing efforts through Google Analytics, Google Ads, and related platforms.</li><li>
Monitor SEO performance using tools like SEMrush, Ahrefs, or Google Search Console and provide optimization recommendations.</li><li>
Collaborate with marketing and merchandising teams to support campaign planning and audience targeting.</li><li>
Identify trends, customer behaviors, and opportunities to improve marketing ROI.</li></ul>
Qualifications:<ul><li>
1&ndash;3 years of experience in a marketing or data analyst role, preferably in a retail or e-commerce setting.</li><li>
Proficiency in Microsoft Office Suite, especially Excel (pivot tables, VLOOKUPs, charts) and PowerPoint.</li><li>
Hands-on experience with Google Business tools such as Google Analytics and Google Ads.</li><li>
Solid understanding of SEO best practices and performance tools (e.g., SEMrush, Ahrefs).</li><li>
Strong analytical, problem-solving, and communication skills.</li><li>
Ability to thrive in an on-site, collaborative team environment.</li><li>
Equivalent combination of training, experience, or demonstrated ability in marketing analytics is welcomed in place of formal education.</li></ul>
Benefits:<ul><li>
Competitive pay and opportunity for growth</li><li>
Medical, dental, and vision insurance</li><li>
Paid time off (PTO) and holiday pay</li><li>
Employee discounts</li><li>
401(k) with employer match</li><li>
Supportive and team-oriented culture</li></ul>
How to Apply: 
Submit your resume and a brief cover letter highlighting your relevant experience. We look forward to learning how you can help Shoppers Supply make smarter marketing decisions and connect with our valued customers.</div>

Marketing Analyst

Learntastic

<div>Location: Remote 
Employment Type: Full-Time<h2 class="jobSectionHeader">
About Us</h2>
We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We&rsquo;re looking for a Data Analyst Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.<h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2>
As our Lead Data Analyst, you will:<ul><li>
Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms.</li><li>
Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities.</li><li>
Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand.</li><li>
Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions.</li><li>
Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost.</li><li>
Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals.</li><li>
Proactively highlight risks, inefficiencies, and new opportunities for optimization.</li></ul><h2 class="jobSectionHeader">
What We&rsquo;re Looking For</h2><ul><li>
5+ years of experience in marketing analytics, business intelligence, or related role.</li><li>
Strong knowledge of digital marketing metrics and performance measurement.</li><li>
Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel/Google Sheets, SQL).</li><li>
Experience working with paid search, SEO, social, and affiliate marketing data.</li><li>
Excellent communication skills &mdash; ability to turn data into clear stories for executives.</li><li>
Detail-oriented with strong problem-solving skills.</li></ul><h2 class="jobSectionHeader">
Nice to Have</h2><ul><li>
Experience in the e-learning, SaaS, or B2C digital marketing space.</li><li>
Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.).</li><li>
Knowledge of statistical modeling or predictive analytics.</li></ul><h2 class="jobSectionHeader">
Why Join Us?</h2><ul><li>
Opportunity to influence marketing strategy and executive decision-making.</li><li>
Work with a leadership team that values data-driven insights.</li><li>
Competitive salary and performance-based bonuses.</li><li>
Flexible remote work environment.</li><li>
Growth opportunities in a company expanding through innovation and acquisitions.</li></ul>
If you&rsquo;re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we&rsquo;d love to hear from you!
sM1QkyyW7v</div>

Data Analytics Lead

American Express

<div>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role?
The US Consumer Marketing (USCM) organization leads prospect acquisition and customer marketing for US Consumer Card, one of the largest growth engines within American Express. The Marketing Analytics &amp; Investment Services (MAIS) Team within USCM is responsible for several key functions, including investment forecasting and calibrations, performance reporting, business insights, budget management &amp; Investment Optimization (IO). Within Investment Services, the goal of Customer Growth Data Capabilities is to integrate data from various sources into our use case and develop reporting capabilities. The vision for the team is to enable access to the customer marketing data in an organized format and help derive meaningful insights, enabling leadership to react to the marketing campaign performance in real time for agile decision making, ensuring that investment dollars are continually optimized to the best investments from a customer and shareholder perspective.
We are seeking candidates for the role of Senior Analyst - Customer Growth Data Capabilities. The individual will be responsible for data integration with various marketing performance data sources internal to Amex, perform data discovery, analysis, data quality, collaboration with other teams and delivering on demand reporting and insights to leadership. They will become subject matter expert on Customer Growth Data and lead projects end-to-end.
Job Responsibilities:
<ul><li>Own the logic, maintain and enhance the existing data lake for all Customer Treatments (ex. Cross-Sells, Upgrades, Lending treatments etc.,).
</li><li>Collaborate with Marketing teams to understand the new features, groom the requirements, investigate issues.
</li><li>Collaborate with the Technology team on daily basis to get projects delivered in a timely manner.
</li><li>Collaborate with Data Science, Finance and other enterprise data teams on need basis.
</li><li>Cater to ad-hoc analytic and data requests to leaders.Provide an incubation environment for new analytic/reporting ideas.
</li></ul>Minimum Qualifications:
<ul><li>2+ years of experience in an Analytics environment.
</li><li>Hands-on experience working on relational databases and big data platforms like Hadoop and Google Big query.
</li><li>Must have: proficiency in SQL, Microsoft Excel &amp; Powerpoint
</li><li>Good to have: Big Query knowledge, Tableau, PowerBI, Python basics
</li><li>Ability to work in a fast-paced environment without compromising on the quality.
</li><li>Strong customer facing communication skills.
</li><li>Extreme attention to detail and accuracy &ndash; strong sense of responsibility and accountability
</li><li>Project management skills &ndash; ability to handle multiple requests and prioritize
</li><li>Relationship building skills &ndash; enjoys working as part of a larger team and fostering relationships
</li><li>Presentation skills &ndash; equally capable of creating presentation materials and presenting in front of peers and more senior leaders
</li></ul>Preferred Qualifications:
<ul><li>Bachelor&rsquo;s degree or equivalent experience in Data Analytics or similar field.
</li><li>Proven experience querying large sets of data and deriving insights.
</li></ul>Salary Range: $89,250.00 to $150,250.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
<ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
<div>Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.</div></div>

Senior Analyst - Data Analytics

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