marketing coordinator Jobs in Atlanta United States

marketing coordinator

marketing director Jobs in Atlanta United States

marketing director

marketing specialist, digital services Jobs in Atlanta United States

marketing specialist, digital services

marketing specialist

Blue Magma Residential

<div><div><b>J</b><b>o</b><b>b Summary</b><br>
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.</div>
<div></div><div><b>Total Rewards</b></div>
<div>Generous benefits package, including:</div>
<ul><li>Paid Time Off</li>
<li>Health, life, vision, dental, disability, and AD&amp;D insurance</li>
<li>Flexible Spending Accounts/Health Savings Accounts</li>
<li>401(k)</li>
</ul><div><b>Responsibilities</b></div>
<ul><li>Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.</li>
<li>Conduct market research to identify trends, customer needs, and competitive landscape.</li>
<li>Optimize website content for SEO to improve organic search rankings and drive traffic.</li>
<li>Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.</li>
<li>Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.</li>
<li>Utilize marketing automation tools to streamline processes and enhance lead generation efforts.</li>
<li>Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.</li>
<li>Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.</li>
<li>Assist in budgeting for marketing initiatives and track expenditures against the budget.</li>
<li>Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.</li>
</ul>
<div><p><b>Qualifications</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li>
<li>Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.</li>
<li>Proficiency in Adobe Creative Suite for creating visual content.</li>
<li>Familiarity with WordPress for website management and HTML for basic coding tasks.</li>
<li>Strong copywriting skills with the ability to create compelling content tailored to different audiences.</li>
<li>Experience with B2B marketing strategies is preferred.</li>
<li>Knowledge of e-commerce platforms and online advertising sales is a plus.</li>
<li>Excellent research skills with the ability to analyze data effectively.</li></ul></div></div>

Marketing Specialist

Mercer University

<div><div>Application Instructions:</div><div></div><div>
External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.</div><div></div><div><br>
IMPORTANT: Please review the job posting and load ALL documents required in the job posting to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your Resume/CV, references, cover letter, and any other supporting documents required in the job posting. The &quot;My Experience&quot; page is the only opportunity to add your required supporting document attachments. <i>You will not be able to modify your application after you submit it</i>.</div><div></div><div><br>
Current Mercer University Employees: Apply from your existing Workday account. Do not apply from the external careers website. Log in to Workday and type Jobs Hub in the search bar. Locate the position and click Apply.</div><div></div><div>
Job Title:</div>
Marketing Specialist, Digital Services<div></div><div><br>
Department:</div>
Office of Enrollment Management<div></div><div><br>
College/Division:</div>
General University<div></div><div><br>
Primary Job Posting Location:</div>
Atlanta, GA 30341<div></div><div>
Additional Job Posting Locations:</div><div><i>
(Other locations that this position could be based)</i></div><div></div><div>
Job Details:</div>
Do you have a passion for digital marketing and a knack for understanding online audiences? Are you eager to learn and contribute to a growing team? If so, we want to hear from you!<br>
<br>
Mercer University&rsquo;s Office of Enrollment Management is seeking a highly motivated and detail-oriented Marketing Specialist, Digital Services to join our Marketing and Communications team on the Atlanta, Georgia campus.<div></div><div><div><div><div><div><div><div><div><div><div><br>
Responsibilities:</div><div>
Under the direct supervision of the Digital Marketing Strategist, the Marketing Specialist, Digital Services will play a key role in implementation of digital marketing strategies that generate leads and drive engagement for a variety of prospective student audiences and University stakeholders. Skilled in content development, data analysis, and project management, the Specialist role uses the latest tools and platforms to recommend and implement tactics to further marketing and enrollment goals. Conducts keyword research; writes and maintains search engine-optimized webpage content, advertising campaign content, and landing page content; monitors and tracks SEO performance and campaign metrics, and analyzes and interprets organic and paid website performance data. This position supports the development and management of digital content, such as coordinating photo/video shoots and organizing and managing photo/video assets. The Specialist also serves as project manager and coordinator for a variety of related marketing deliverables, as assigned. Must have excellent grammar, proofreading, writing, and analytical skills; impeccable attention to detail, organization skills, an understanding of search engine optimization and paid digital advertising campaigns, the ability to handle multiple tasks at the same time, meet deadlines, and follow through on tasks to their successful and timely completion. Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position.</div><div></div><div>
DIGITAL MARKETING:</div><div>
Implements and manages organic and paid digital marketing strategies and tactics, as assigned, such as: conducts keyword research to identify opportunities to improve the visibility of University websites and digital content within search engine results; contributes to the development and maintenance of a keyword mapping system to track targeted keywords across University websites and minimize keyword cannibalization; crafts unique, compelling, and informative on-page content to engage a variety of prospective student audiences; analyzes website structure and user behavior to recommend improvements that enhance the user experience; works collaboratively with team members to brainstorm and generate SEO-optimized content; utilizes technical SEO audit tools to identify technical website issues and collaborates with team members to implement solutions; maintains industry knowledge of the latest search engine algorithm changes and AI updates to ensure strategies remain effective; manages paid campaigns on various digital channels; researches and implements campaign best practices; makes recommendations on campaign strategy and creative strategy. Fulfills other digital marketing-related duties as assigned.</div><div></div><div>
DATA ANALYSIS AND REPORTING:</div><div>
Analyzes website performance, user behavior, and SEO performance across platforms to inform strategic decisions and generate reports; uses website performance and user behavior data to identify new pages to optimize and inform strategic decisions; utilizes key website metrics and performance data to inform the direction of website update requests received from University stakeholders; analyzes campaign metrics and reports, and makes recommendations for performance improvements; creates reports as requested to provide insights to leadership and stakeholders.</div><div></div><div>
CONTENT CREATION AND WEBSITE MANAGEMENT:</div><div>
Leverages understanding of the higher education landscape and diverse student populations to generate and tailor content that will resonate with and yield conversions/desired actions among specific audiences along the prospective student journey; supports the creation of engaging digital content (written, photo, or video); organizes and coordinates photo and video shoots to create high-quality content as needed (such as: in support of branding initiatives); supports website strategy and manages websites and webpages as assigned; adheres to brand standards, styles guides, and team protocols for content creation, production, and management.</div><div></div><div>
PROJECT MANAGEMENT AND GENERAL MARKETING AND COMMUNICATIONS SUPPORT:</div><div>
Manages projects or parts of larger projects, as assigned, facilitating movement through content development, creative execution, proofing/approval, production, and implementation/delivery processes. Ensures that milestones and deadlines are met. Proactively communicates with marketing team members, internal clients/stakeholders, external stakeholders/partners, etc., to maintain smooth, efficient processes, top-quality deliverables, and positive relationships. Maintains data and records related to content and asset production, project timeline, and completion. Provides progress reports and updates to supervisor and stakeholders as requested. Maintains accurate project status information and other important details in productivity tools as assigned. Collaborates with team members on creative concepts and strategic plans. Gathers, tracks, and reports on a variety of information and data related to assigned projects and goals, as requested. Supports team operational needs and assists with other marketing and communications initiatives as assigned.</div><div></div><div>
Qualifications:</div><div>
A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required, along with one year of related experience which includes working with paid digital advertising campaigns; writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules (such as AP style); conducting keyword research for a variety of audiences; writing content optimized for search engine visibility; identifying and reporting on key digital marketing and website performance metrics; coordinating and collaborating with writers, photographers, etc., to develop and produce content, assets, artwork, and deliverables; coordinating multiple details and deadlines simultaneously, with accuracy and urgency.</div><div></div><div>
Candidates must have a valid driver's license as this position requires some travel.</div><div></div><div>
Knowledge, Skills, &amp; Abilities:</div><ul><li><div>
Ability to understand the admissions recruitment process from multiple internal points of view for multiple target audiences</div></li><li><div>
Demonstrates strong strategic thinking, writing, editing, proofreading, and analytical skills with the ability to identify the needs for shifts in voice, tone, message, etc., to a particular audience and purpose, in order to produce quality, compelling content that is free of spelling/grammar errors</div></li><li><div>
Knowledge of and ability to understand how to operate analytics and reporting technology to identify and report on relevant organic and paid digital marketing strategies</div></li><li><div>
Knowledge of and ability to understand search engine algorithm changes and search engine optimization (SEO) best practices</div></li><li><div>
Demonstrates ability to communicate effectively and proactively with leaders, teammates, and stakeholders in order to promote positive professional relationships and ensure achievement of project milestones and deadlines</div></li><li><div>
Demonstrates good judgment in decision-making based on a thorough understanding of team (Enrollment Management and Marketing) goals, priorities, and strategies and proactively seeks guidance or direction to effectively and efficiently achieve University goals</div></li><li><div>
Ability and willingness to travel to other Mercer locations or other related locations or off-campus events on occasion as required</div></li><li><div>
Must have excellent grammar, proofreading, writing, and analytical skills</div></li><li><div>
Impeccable attention to detail and excellent organizational skills</div></li><li><div>
Must possess an understanding of search engine optimization and paid digital advertising campaigns</div></li><li><div>
Ability to handle multiple tasks simultaneously, meet deadlines, and follow through on tasks to their completion</div></li><li><div>
Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position</div></li></ul></div></div></div></div></div></div></div></div></div><div></div><div><br>
Background Check Contingencies:<br>
<ul><li>Criminal History</li></ul></div><div><br>
REQUIRED Document Attachments:<br>
<ul><li>Resume</li><li>Cover letter</li><li>List of three professional references with contact information</li></ul></div><div></div><div><br>
About Mercer University</div><div>
Founded in 1833, Mercer University is a distinguished private institution recognized for its commitment to academic excellence, leadership development, and community engagement. With campuses across Georgia, Mercer&rsquo;s twelve schools and colleges offer a wide range of undergraduate, graduate, and professional programs. The university cultivates a close-knit, student-centered environment where innovation, service, and personal growth are deeply valued. Mercer&rsquo;s employees are at the heart of its mission, dedicated to advancing innovation, supporting student success, and strengthening both our local and global communities through service. At Mercer, we believe in the power of relationships and the importance of in-person collaboration. Accordingly, our employees are expected to serve in-person as it fosters real-time problem solving, mentoring, and the meaningful connections that strengthen both our work and service to our students and the broader university community.</div><div></div><div>
Why Work at Mercer University</div><div>
Mercer University offers a variety of benefits for eligible employees including comprehensive health insurance (for self and dependents), generous retirement contributions, tuition waivers, paid vacation and sick leave, technology discounts, schedules that allow for work-life balance, and so much more!</div><div></div><div>
At Mercer University, a Bear is more than a mascot: it's a frame of mind that begins with a strong desire to make the most out of your career. Mercer Bears do not settle for mediocrity or the status quo. If you're seeking an environment where your passion and determination are embraced, then you want to work at Mercer University.</div><div></div><div><div><div><div><div><div><div>
For more information, please visit: <div>https://hr.mercer.edu/prospective/</div></div></div></div></div></div></div></div><div></div><div>
Scheduled Weekly Hours:</div>
40<div></div><div><br>
Job Family:</div>
Staff Marketing and Communications Exempt<div></div><div><br>
EEO Statement:</div><div>
EEO/Veteran/Disability</div></div><div></div>

Marketing Specialist, Digital Services

Thomas Eye Group Pc

<div><p><b>Paid Digital Media &amp; SEO Specialist</b></p><p>
The Paid Digital Media &amp; SEO Specialist role is focused primarily on executing the digital marketing strategy of the Thomas Eye Group. As directed by leadership, this role evaluates and executes digital marketing tactics with the goals of promoting Thomas Eye Group products and services, increasing brand awareness, and generating volume. This is a hybrid position with a typical schedule of two days in-office and three days remote work.</p><p>
Our ideal candidate has a strong digital marketing background with 3+ years&rsquo; experience in a variety of digital marketing tactics. Specific experience in Google Ads, YouTube paid advertising, Meta paid advertising, online listings (Google Business Profiles especially), and SEO (on-page, technical, and backlinks) is requisite for the position. This role will also support print, event, and traditional marketing activities as needed as part of a collaborative and cross-trained marketing team.</p><p><b>
Required Minimum Education: </b>Bachelors degree in Marketing, Communications, Business Administration, Digital Marketing, Creative or related field preferred. A related master&rsquo;s degree enhances competitiveness.</p><p><b>
Required Minimum Experience:</b> 3+ years of broad experience in digital marketing tactics.</p><p><b>
Core Competencies:</b></p><p>
Digital Advertising</p><ul><li>
Evaluate and recommend digital advertising tactics to support a given marketing objective or strategy.</li><li>
Execute various digital advertising tactics as directed by leadership.</li><li>
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.</li><li>
Ensure paid media projects are successfully planned and executed, contributing to the growth of the company.</li><li>
Produce relevant metrics reporting from a variety of digital tactic platforms.</li><li>
Provide ongoing actionable insights into campaign performance to relevant stakeholders.</li><li>
Define, measure, and evaluate relevant paid media KPIs.</li></ul><p>
SEO</p><ul><li>
Track, report, and analyze website analytics.</li><li>
Optimize copy and landing pages for search engine marketing.</li><li>
Perform ongoing keyword discovery, expansion and optimization.</li><li>
Research and implement search engine optimization recommendations.</li><li>
Research and analyze competitor SEO tactics.</li><li>
Develop and implement link building strategy.</li><li>
Develop and implement technical SEO improvements.</li><li>
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li><li>
Develop optimization strategies that increase the company's website search engine results rankings.</li></ul><p>
Online Listing Management</p><ul><li>
Implement the practice listing strategy using software and manually.</li><li>
Optimize Google Business Profile Listings, Bing Business Listings, and Apple Maps Listings.</li><li>
Produce content for business listings including copy, images, videos, products, and posts.</li><li>
Create reports on key listing activity such as clicks and calls.</li><li>
Create or claim listings.</li></ul><p><b>
Preferred Skills: </b>the Thomas Eye Group uses a variety of digital marketing tactics and continuously adapts to tactics best suiting current marketing and business objectives. Experience in a variety of the following enhances competitiveness:</p><ul><li>
Healthcare marketing experience.</li><li>
Experience with SEO and Google Business Listing management in SEM Rush.</li><li>
Experience with WordPress and Elementor, website user experience evaluation and optimization, and deployment of various types of website content.</li><li>
Web development and coding.</li><li>
Web event tagging and other analytic methods (UTM, Google Tag Manager, etc.) for metrics and campaign evaluation.</li><li>
Design and produce assets for various marketing channels with the Adobe suite of products.</li><li>
Optimizing social media pages and profiles, developing organic social media content calendars, and creating and deploying organic social media content. Experience across a broad range of platforms and the ability to learn new platforms or increase depth in platforms including but not limited to Facebook, Instagram, YouTube, LinkedIn, Tik Tok, X, and Pinterest.
</li><li>Creating, deploying, managing, and evaluating email campaigns.</li><li>
Ability to learn healthcare specific communication platforms such as RSI (a CRM), Brevium and MD Prospects as well as components of practice management software related to marketing and patient communications.</li></ul></div>

Paid Digital Media & SEO Specialist

NetRoadshow

<div><p>Marketing Coordinator</p>
<p>
Location:</p>
<p>
Atlanta, GA (Primarily remote with occasional office visits)</p>
<p>
Role and Responsibilities:</p>
<p>
We are seeking a versatile and detail-oriented Marketing Coordinator to join our team. Reporting to the Marketing Manager, this role will assist with <b>website maintenance, </b>event coordination, social media<br>
and support various marketing initiatives. The ideal candidate will excel at juggling multiple responsibilities.</p>
<p>
Key Responsibilities:</p>
<ul>
<li>Maintain and update the website through CMS including homepage improvements, content updates and landing page creation.</li>
<li>Plan, create, schedule and post engaging content across company social media channels.</li>
<li>Write and edit search-engine-optimized content for blog posts, marketing emails and landing pages.</li>
<li>Design and update collateral such as flyers, brochures and presentations to align with brand guidelines.</li>
<li>Support corporate event sponsorships by coordinating booth displays, promotional items and other event materials, occasionally handling the packaging and shipping of items out of the Atlanta office.</li>
<li>Ensure the marketing resource center is updated with relevant and current materials.</li>
<li>Provide support to the marketing team on other projects as needed.</li></ul><br>
<p></p>
<p>
Required Skills and Proficiencies:</p>
<ul>
<li><b>Education</b>: Recent college graduate with a bachelor&rsquo;s degree in marketing (preferably with internship experience) OR an associate&rsquo;s degree with 2+ years of marketing experience at a B2B company.</li>
<li><b>Technical Skills</b>:
<ul><li>Proficiency in creative tools such as Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator), or similar design platforms.</li>
<li>Familiarity with productivity tools like Zoom, Monday, GSuite, and Office 365.</li>
<li>Experience with HubSpot or similar CRM/marketing automation platforms.</li>
<li>Working knowledge of website CMS platforms, especially WordPress.</li>
<li>Basic understanding of SEO concepts and web analytics.</li>
<li>Intermediate proficiency with Microsoft Office (Word, Excel, PowerPoint).</li>
</ul></li><li><b>Marketing Knowledge</b>:
<ul><li>Intermediate understanding of Social Media Marketing (LinkedIn, YouTube, X) with a focus on B2B strategies.</li>
<li>Understanding of B2B sales channel concepts; knowledge of the banking/financial services industry is a plus.</li>
</ul></li><li><b>Professional Skills</b>:</li>
</ul><ul><li>Exceptional written and verbal communication skills, with the ability to convey creative ideas clearly and persuasively.</li>
<li>Highly organized with the ability to multitask, manage deadlines, and seamlessly transition between multiple projects.</li>
<li>Detail-oriented and thorough, ensuring accuracy and high-quality work while maintaining a creative approach.</li>
<li>A proactive, self-motivated individual with a passion for learning new tools, concepts, and staying on top of emerging marketing trends.</li>
<li>Creative thinker who enjoys solving problems and finding innovative, out-of-the-box solutions to improve processes and drive results.</li>
<li>Thrives in a fast-paced environment, embracing challenges with enthusiasm, a &ldquo;go-getter&rdquo; attitude, and a constant drive to bring fresh, creative ideas to the table.</li>
<li>Bonus: Bilingual in Arabic or Mandarin Chinese is a strong plus.</li></ul></div>

Marketing Coordinator

Southern Company

<div><p><b>MARKETING ANALYST, CORPORATE AFFAIRS</b></p>
<p>Please Note: As per current corporate policy, you will be required to be <b>In The Office</b> @ GA Power Corp HQ, 241 Ralph McGill Blvd, Atlanta, GA Four (4) days per week and/or as additionally required.</p>
<p><b>** Ability to travel in state and nationally is required.</b></p>
<p><b>JOB DESCRIPTION:</b></p>
<p>As a member of the Corporate Affairs Marketing Team, analysts play a critical role in telling the story of how Georgia Power&rsquo;s solutions help residential and commercial customers save money and energy. Combining strategic thinking with strong project management skills, the Marketing Analyst is responsible for developing strategy and guiding the execution of integrated, multichannel campaigns.</p>
<p>This role will work closely with program managers, internal and external partners to deliver marketing strategies that drive participation, enhance customer experience, and positively impact customer satisfaction.</p>
<p><b>JOB REQUIREMENTS:</b></p>
<ul><li>Four-year degree in Marketing, Communications, Business, or related field preferred.</li>
<li><b>Ability to travel in state and nationally as required.</b>
</li><li><b>5-7 years leading, developing, and executing insight-driven, integrated, end-to-end marketing strategy.</b>
</li><li>3-5 years managing marketing budgets.</li>
<li>Experience with marketing automation, personalization, and analytics platforms (Adobe, Eloqua, etc.).</li>
<li>Ability to define, track, and evaluate KPIs to assess effectiveness, map success, and maximize ROI.</li>
<li>Demonstrated ability to copy-write and edit marketing content.
</li><li>Experience managing agencies and vendors for projects/productions, and strong client management.</li>
<li>Understanding of media buying strategies and tactics to efficiently target key audiences.</li>
</ul><p><b>JOB RESPONSIBILITIES &amp; BEHAVIORAL ATTRIBUTES:</b></p>
<ul><li>Develop predictive and behavioral marketing strategies to achieve company goals.
</li><li>Lead integrated campaigns to include targeting, segmentation, personalization, tracking and analysis.</li>
<li>Coordinate research with internal and external partners to effectively engage with customers.</li>
<li>Forecast and track costs to maintain and manage marketing budgets.</li>
<li>Collaborate with internal and agency partners to produce compelling, high-quality content.</li>
<li>Maximize the use of grassroots, owned, and paid channels to increase lead generation and conversions.
</li><li>Leverage customer data and insights to establish goals and evaluate overall success.</li>
<li>Utilize analytics platforms to monitor, track, and optimize campaign performance.</li>
<li>Produce content and analytics reports with insight-driven recommendations to improve effectiveness</li>
<li><b>Ability to collaborate effectively with multiple teams and functions across the organization.</b>
</li><li><b>Strong communication skills and experience interacting with colleagues at various levels.</b>
</li><li><b>Highly organized and meticulous with the ability to manage multiple projects and deadlines.</b>
</li><li><b>A service attitude; anticipate and respond promptly to stakeholder requests.</b>
</li><li><b>A customer-first approach.</b>
</li></ul><p><b>Georgia Power</b> is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).</p>
<p>Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .</p>
<p>Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and bene&#64257;ts will also be provided during the hiring process.</p>
<p>Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.</p>
<p>Job Identification: 15233</p>
<p>Job Category: Communications &amp; External Affairs</p>
<p>Job Schedule: Full time</p>
<p>Company: Georgia Power</p></div><p></p>

Marketing Analyst - Corporate Affairs (In Ofc 4 Days/Wk)

Newmark

<div><p>Job Description:
</p><p>We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. The ideal candidate will be a seasoned professional with a proven track record in devising and executing comprehensive marketing strategies that drive lead generation, brand awareness, and business growth.</p></div>
<br><div><p>Skills, Education and Experience:
</p><ul><li><div>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field; MBA preferred.
</div></li><li><div>Proven experience (8+ years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth.
</div></li><li><div>Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing.
</div></li><li><div>Analytical mindset with the ability to analyze complex data sets and derive actionable insights.
</div></li><li><div>Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization.
</div></li><li><div>Strategic thinker with the ability to translate business objectives into marketing strategies.</div></li></ul></div><p></p>
<br><div><p>Essential Job Duties:
</p><ul><li><div>Develop, implement, and manage marketing programs that align with business objectives.
</div></li><li><div>Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth.
</div></li><li><div>Establish and oversee corporate, project, and marketing design budgets.
</div></li><li><div>Collaborate closely with digital, social, creative, events, and research partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience.
</div></li><li><div>Define and supervise the implementation of Industrial marketing campaigns across digital, content, email, events, and partnerships.
</div></li><li><div>Monitor and analyze the performance of marketing campaigns and content activation, providing regular reports and insights to senior management.
</div></li><li><div>Manage global product marketing material production and distribution to ensure consistent application across the company.
</div></li><li><div>Align marketing strategies with Industrial sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies.
</div></li><li><div>Coordinate with premier industry events for effective client engagement, speakerships and sponsorships.
</div></li><li><div>Oversee and manage high-profile Industrial client events and conferences with attendees that exceed 400+ people and include 3+ days of programming in primary and secondary markets.
</div></li><li><div>Engage with leading Industrial producers to enhance the quality and effectiveness of resources for client-facing presentations, proposals, and sales narratives.
</div></li><li><div>Coordinate, promote and manage a series of client webinars and digital touchpoints both for various sectors and market segments, ensuring consistent messaging and measurable engagement outcomes.
</div></li><li><div>Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects.
</div></li><li><div>Perform other duties as assigned.</div></li></ul></div>

Marketing Director

The Home Depot

<div><p><b>Position Purpose:</b></p><p>
The responsibility of the Category Marketing Manager is to serve as chief marketing officer for a merchandise department. This position is responsible for developing meaningful and lasting business positioning for each merchandising department, as well as annual, quarterly and monthly marketing plans. Analyzes industry trends, media results and business environment to improve strategies and plan recommendations. The position will be required to manage both strategic and tactical execution of marketing programs and drive their integration throughout the company. The position serves as primary liaison between Merchandising leaders and all Marketing cross-functional departments.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
35% Develop annual, quarterly and monthly strategic and tactical marketing plans for merchandising departments based on competitive analysis, consumer input, financial data, and creative tactics. Outcome to be prioritization of submitted promotions, customer value propositions, innovative product, industry leadership, and communication of such both internally and externally. Involves leading monthly marketing meetings with merchandise departments and varying cross-functional teams.</li><li>
25% Take lead with marketing peers to integrate merchandising within the cross-functional marketing work. Accountable for ensuring accurate communication to both internal partners and external consumers.</li><li>
25% Manage execution of tactical elements of marketing programs, including prioritizing promotions, working collaboratively with advertising creative team, reviewing priority channel creative and department representation throughout company marketing efforts, as well as triage execution of emerging priority opportunities across Orange Apron Media supplier partnership.</li><li>
10% Budget Deployment - Manage budget deployment tracking across departments &amp; provide final department approval on strategic plans for cross-functional marketing activities.</li><li>
5% Develop and maintain strong relationships with merchandise vendors. The goals of these relationships are to establish department sales-driving opportunities with Orange Apron Media partners for vendor funded marketing projects and provide unique partnership opportunities for incremental sales negotiations through Orange Apron Media.</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Senior Manager, Category Marketing</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
No travel required.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
Excellent written and verbal communication skills</li><li>
Bachelor's degree in marketing, advertising, or a business-related field</li><li>
5+ years relevant experience (i.e. marketing experience at a retail company, advertising agency, or consulting firm)</li><li>
Experience in retail brand or consumer product marketing</li><li>
Experience managing projects and working with cross-functional stakeholders</li><li>
Experience with SharePoint, PowerPoint, and Excel</li><li>
A collaborative approach and the ability to triage needs across multiple stakeholders</li><li>
Ability to interpret financial information and make data-driven decisions to support strategic priorities</li><li>
Highly organized and able to define &amp; sequence strategic priorities</li><li>
Knowledge of consumer &amp; product market research, market segmentation, and competitive intelligence/analysis</li><li>
A data-driven mindset and ability to leverage analysis to make business recommendations</li><li>
Familiarity with integrated marketing plans and creative asset briefs</li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Preferred Education:</b></p><ul><li>
No additional education</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
4</li></ul><p><b><br>
Preferred Years of Work Experience:</b></p><ul><li>
No additional years of experience</li></ul><p><b><br>
Minimum Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Preferred Leadership Experience:</b></p><ul><li>
None</li></ul><p><b><br>
Certifications:</b></p><ul><li>
None</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Manager, Category Marketing

Explore 46+ Marketing specialist in Atlanta United States this November. Find roles across top companies and apply now to boost your career.