digital marketing specialist Jobs in Karachi Pakistan

digital marketing specialist

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marketing specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>Location: P.E.C.H.S. Block 6, KarachiTo Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

ZUH Ventures

Role Overview: We are hiring a Senior Digital Marketing Specialist who understands the science behind digital ad spend and the art of performance scaling. Your core responsibility: to deliver results. If you know how to stretch a rupee across Meta, Google, and TikTok Ads, we want you.Key Responsibilities:TikTok Ads Specialist Key Responsibilities:&middot; Create &amp; manage TikTok Ads campaigns focused on conversions &amp; low CPR.&middot; To give Trend-based creative ideas and provide UGC direction&middot; Test 6&ndash;10 creatives per week and identify best performers.&middot; Maintain very strong control on CPR, CPM, CTR.&middot; Daily budget optimization &amp; scaling strategy execution.&middot; Collaborate with Creative &amp; Product teams for quick idea execution.&middot; Weekly competitor breakdown reports.&middot; Prepare daily reporting and insights.Skills required for TikTok Specialist:Strong knowledge of TikTok Ads ManagerHook angles, UGC direction, and creative strategy expertiseFast content testing mindsetDeep understanding of TikTok trendsQualification:<ul><li>2-4 years of experience in Meta Ads (Facebook/Instagram) and/OR Ticktok ads within a reputable local company. Only Local market experience will be preferred.</li><li>Must have handled ad budget of at least PKR one million+ monthly budget .</li><li>Strong practical knowledge of ad launching, scaling strategies, and creative strategy planning.</li><li>Proven record of high-conversion campaigns in domestic markets</li><li>Fluent with data&mdash;Google Analytics, Meta Ads Manager, TikTok Ads, etc.</li><li>Strategic thinker with a results-first mindset</li></ul>Market Competitive Salary according to experience. Location: Gulshan-e-Jamal, Opposite Saima Square One Mall/ near Millenium Mall Experience: 2-4 years in same field. Timing: 10 am till 7 pm Working Days: Monday to SaturdayJob Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthExperience:<ul><li>Google Ads &amp; Meta Ads OR Ticktok Ads: 2 years (Required)</li></ul>Work Location: In person

Digital Marketing Specialist

Breakloo Limited

We&rsquo;re Hiring: Digital Marketing Specialist (In-House &ndash; Karachi)Job DescriptionResponsibilities:Website:<ul><li>Actively manage and optimize the company website.</li><li>Implement effective Search Engine Optimization (SEO) strategies, including keyword research, on-page optimization, and technical SEO.</li><li>Handle website queries and lead management, utilizing tools for effective tracking and analysis.</li><li>Implement and manage website cookies in compliance with privacy regulations.</li><li>Utilize tools for comprehensive website visitors tracking &amp; analysis.</li></ul>Lead Generation:<ul><li>Execute and optimize Search Engine Marketing (Google Adwords) campaigns, including keyword bidding and budget management.</li><li>Run LinkedIn Paid Adverts with a focus on lead forms, utilizing A/B testing for optimization.</li><li>Implement and manage cold emailing strategies, utilizing CRM tools for tracking and analytics.</li><li>Develop and execute targeted email marketing campaigns, utilizing marketing automation tools for efficiency.</li><li>Explore opportunities in affiliate marketing for lead generation, including the selection and management of affiliate platforms.</li></ul>Social Media:<ul><li>Create and schedule engaging social media posts using social media management tools.</li><li>Analyze social media performance through analytics tools and optimize strategies accordingly.</li><li>Run social media adverts to enhance visibility, utilizing targeting and retargeting techniques.</li><li>Spearhead awareness and lead generation campaigns on social media platforms, utilizing data-driven insights for effectiveness.</li></ul>Coordination with Sales Team:<ul><li>Collaborate closely with the sales team to align digital marketing efforts with overall sales objectives.</li><li>Provide support in creating sales collateral and promotional materials.</li><li>Communicate regularly with the sales team to understand their needs and challenges.</li><li>Adjust digital marketing strategies based on feedback and insights from the sales team.</li></ul>Additional Technical Aspects:<ul><li>Utilize data analytics tools to interpret and act upon website and campaign performance data.</li><li>Implement A/B testing methodologies across various digital marketing channels.</li><li>Implement CRO techniques to enhance the conversion funnel on the website and in digital campaigns.</li><li>Familiarity with and ability to effectively use a marketing technology stack, including CRM, marketing automation, and analytics tools.</li></ul>Qualifications:<ul><li>Bachelor's degree in Marketing, Business, or a related field.</li><li>2-3 Years experience in digital marketing, particularly in B2B lead generation.</li><li>Basic understanding of sustainable practices and environmental issues.</li><li>Proficient in tools such as Meta, Google Analytics, SEO tools, CRM, Advts Suits</li></ul>Ideal Profile&middot; Strong understanding of marketing fundamentals, including customer psychology, buyer behavior, value propositions, and the B2B decision-making journey&middot; Ability to translate customer pain points into clear messaging, campaigns, and landing pages that drive qualified leads&middot; Data-driven mindset with the ability to analyze performance, create reports, and convert insights into actionable improvements&middot; Strong English communication skills, including copywriting, reporting, and internal coordination&middot; Self-driven, organized, detail-oriented, and capable of owning digital campaigns end-to-endWhat's on Offer?&middot; Strong opportunities to progress your career&middot; Opportunity within a company with a solid track record of performance&middot; Work alongside &amp; learn from best in class talentWe&rsquo;re looking for someone who doesn&rsquo;t just follow trends &mdash; but creates them.Someone who understands that Google isn&rsquo;t just an algorithm &mdash; it&rsquo;s a reflection of human behavior.�� Timing: 1 PM &ndash; 10 PM (9-hour shift)�� Days: Monday to Friday (Saturday &amp; Sunday Off)�� Location: Karachi (On-site role)�� Experience: Minimum 2 yearsReady to join?Send your portfolio or proven results to hr@breakloo.comWhatsApp +92 341 2425466Job Type: Full-timePay: Rs35,000.00 - Rs60,000.00 per monthExperience:<ul><li>Digital Marketing: 2 years (Required)</li></ul>Work Location: In person

UTOPIA INDUSTRIES PVT LTD

Job Summary: We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid campaigns across multiple platforms. The ideal candidate will have at least 2 years of experience in PPC campaign management, with a solid understanding of various ad networks including Google Ads and social media platforms. Experience in managing Amazon PPC campaigns is a strong plus. You will work closely with the marketing team to execute data-driven strategies that maximize return on investment (ROI).Key Responsibilities:<ul><li>Manage and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).</li><li>Conduct keyword research, ad copywriting, and audience targeting to create high-performing campaigns.</li><li>Develop and execute Amazon PPC campaigns to drive sales and increase product visibility (if applicable).</li><li>Monitor and analyze campaign performance, providing insights and recommendations for improvement.</li><li>Perform A/B testing on ads and landing pages to improve conversion rates.</li><li>Manage and optimize budgets across platforms, ensuring cost-effective spending.</li><li>Generate and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.</li><li>Stay up to date with the latest trends and updates in PPC, Amazon advertising, and paid marketing channels.</li><li>Collaborate with the marketing team to align paid strategies with overall business goals.</li></ul>Requirements:<ul><li>2+ years of experience managing PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.).</li><li>Hands-on experience with Google Analytics and other relevant PPC tools (e.g., SEMrush, SpyFu, WordStream).</li><li>Strong understanding of keyword research, bidding strategies, and campaign optimization techniques.</li><li>Experience with Amazon PPC campaigns is highly desirable.</li><li>Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Strong written and verbal communication skills.</li><li>Ability to multitask and manage time efficiently in a fast-paced environment.</li><li>Certification in Google Ads or Amazon Advertising (preferred but not required).</li></ul>Preferred Qualifications:<ul><li>Experience in managing PPC campaigns for e-commerce brands.</li><li>Familiarity with SEO strategies and how they integrate with paid campaigns.</li><li>Experience with display and video advertising formats.</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (PPC)

Procare Industries Pvt Ltd

Key responsibilitiesInfluencer Marketing<ul><li>Plan and execute influencer campaigns (micro, macro, and creator-led).</li><li>Identify, onboard, and manage influencers aligned with brand positioning.</li><li>Negotiate deliverables, timelines, and usage rights.</li><li>Track performance (reach, engagement, CTR, conversions).</li><li>Build long-term creator partnerships and ambassador programs.</li></ul>Paid Advertising (Performance Marketing)<ul><li>Plan, execute, and optimize Meta (Instagram/Facebook) and TikTok ads.</li><li>Run influencer-whitelisted ads and UGC-based performance creatives.</li><li>Manage budgets, A/B testing, and ROAS optimization.</li><li>Coordinate with designers for ad creatives and landing pages.</li></ul>Content &amp; Brand Strategy<ul><li>Develop digital content calendars aligned with product launches.</li><li>Ensure consistency in brand voice, visuals, and messaging.</li><li>Guide short-form video strategy (Reels, TikTok, Shorts).</li><li>Align organic + paid content for maximum impact.</li></ul>Analytics &amp; Reporting<ul><li>Track KPIs: reach, engagement, CAC, ROAS, conversions.</li><li>Analyze campaign data and consumer behavior insights.</li><li>Prepare weekly and monthly performance reports with clear action points.</li></ul>Cross-functional collaboration<ul><li>Work with sales, supply chain, and product teams to align campaigns.</li><li>Support product launches, promotions, and seasonal campaigns.</li><li>Coordinate with agencies and freelancers when required.</li></ul>Required skills &amp; qualifications<ul><li>2 years in digital marketing (FMCG or beauty preferred)</li><li>Strong experience with Influencer Marketing &amp; Performance Ads</li><li>Hands-on knowledge of Meta Ads Manager &amp; TikTok Ads</li><li>Understanding of UGC, creator economy, and short-form video</li><li>Data-driven mindset with strong analytical skills</li><li>Excellent communication and negotiation skills</li><li>Ability to work fast in a high-growth FMCG environment</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs100,000.00 per monthWork Location: In person

STGlobal

Hiring: Digital Marketing Expert (Social Media &amp; Paid Ads)Job Type: Full-Time (On-Site Only)Work Hours: 9:00 PM &ndash; 4:00 AM (PKT)Location: On-Site (Office-Based &ndash; No Remote Option)Salary: PKR 70,000 &ndash; 100,000 (Based on experience &amp; performance)About the Role We're looking for a results-driven Digital Marketing Expert to manage and scale our social media presence and paid advertising campaigns. This role is strictly on-site and ideal for professionals who thrive in a fast-paced office environment.Key Responsibilities- Manage and grow Instagram, Facebook, and TikTok accounts- Plan, launch, and optimize paid ad campaigns (Meta &amp; TikTok Ads)- Increase reach, engagement, leads, and conversions- Monitor campaign performance and improve ROI through data analysis- Research trends and implement winning social media strategies- Coordinate with the internal team for content and campaign executionRequirements- Proven experience in Digital Marketing &amp; Paid Social Advertising- Hands-on expertise with Meta Ads Manager and TikTok Ads- Strong understanding of social media algorithms- Ability to deliver measurable marketing results- Creative thinker with analytical skills- Must be available to work on-site from 8 PM to 3 AMWhat We Offer- Competitive salary package (PKR 70K &ndash; 100K)- Professional office environment- Growth opportunities based on performance- Stable full-time positionHow to Apply Apply on Indeed with your updated CV and portfolio/case studies showcasing past results.This is an on-site position only. Remote applicants will not be considered.Job Type: Full-timePay: From Rs70,000.00 per monthWork Location: In person

DigitalTolk

<div>Role Purpose<div>
The SEO &amp; Growth Marketing Specialist is responsible for strengthening brand recognition, improving organic and paid search performance, and driving B2B inbound growth across key markets including Sweden, the UK, and the DACH region. The role focuses on long-term SEO value creation, product marketing support, and measurable lead generation through data-driven marketing initiatives.</div> 
Key Responsibilities<ul><li><div>
Improve the competitive positioning of company websites across all regions.</div></li><li><div>
Increase overall Domain Authority (DA) over time.</div></li><li><div>
Continuously monitor website health and identify and resolve SEO issues.</div></li><li><div>
Track, analyze, and report on SEO performance, rankings, and website visibility on a regular basis.</div></li><li><div>
Support the product marketing function through SEO-driven insights and analysis.</div></li><li><div>
Conduct keyword and competitor research related to product positioning and go-to-market strategies once the product marketing function is established.</div></li><li><div>
Plan, execute, and optimize paid Google Search campaigns to support lead generation and growth objectives.</div></li><li><div>
Collaborate with sales and marketing teams to align traffic acquisition strategies with lead conversion goals.</div></li><li><div>
Own and manage SEMrush, ensuring optimal usage for SEO performance and competitive analysis.</div></li><li><div>
Work with Metabase or other analytics systems to deliver accurate and recurring reporting on SEO performance and business impact.</div></li><li><div>
Measure, analyze, and clearly communicate the value added by SEO and paid search initiatives through data-driven reporting.</div></li></ul> 
Required Skills &amp; Qualifications<ul><li><div>
Proven 5 years of experience in SEO (technical, on-page, and off-page).</div></li><li><div>
Strong experience in generating content for SEO purposes and an understanding in best practice for SEO preferably in a B2B setting.</div></li><li><div>
Hands-on experience with Search Console and SEMrush is a must. Experience with Matomo is beneficial but not required. Experience with other SEO tools like AHREFs or Screaming Frog is also beneficial.</div></li><li><div>
Experience managing or supporting Google Search (paid) and with any other paid marketing function is also beneficial.</div></li><li><div>
Strong analytical skills with the ability to translate data into actionable insights.</div></li><li><div>
Experience working with B2B inbound marketing and lead generation.</div></li><li><div>
Ability to manage multiple markets and adapt strategies to regional requirements.</div></li></ul></div>

SEO & Growth Marketing Specialist Remote

Explore 713+ Marketing specialist in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.

713 marketing specialist jobs IN Karachi Pakistan

Performance Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist

Digital Marketing Specialist (PPC)

Digital Marketing Specialist

Digital Marketing Specialist

SEO & Growth Marketing Specialist Remote