martech manager

The Wine Group

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about. Visit us at www.thewinegroup.com.
<br><br>
JOB SUMMARY
<br><br>
The Marketing Technology (MarTech) Manager is an individual contributor role, responsible for driving digital transformation and optimizing the marketing technology ecosystem across the organization’s brand and direct-to-consumer channels. This role oversees the integration, management, and enhancement of platforms such as CMS, CRM, analytics, and automation tools, ensuring seamless connectivity and data flow between systems. By collaborating with cross-functional teams—including brand marketing, sales, and web development, the MarTech Manager supports campaign execution, ecommerce performance, and customer engagement, while maintaining a focus on user experience, Search Engine Optimization (SEO), and personalized content strategies.
<br><br>
In addition to managing vendor relationships and troubleshooting technical issues, the MarTech Manager develops and maintains data pipelines and dashboards to deliver actionable insights for marketing initiatives. The position requires a blend of technical proficiency, analytical skills, and strong communication to support business growth, compliance, and innovation. With a commitment to industry’s best practices and continuous improvement, the MarTech Manager plays a pivotal role in advancing the organization’s digital marketing capabilities and ensuring the success of its online presence.
<br><br>
This position is eligible for remote-based work.
<br><br>
ESSENTIAL FUNCTIONS
<br><br>
<ul>
<li>Tech Stack Management:</li>
<li>Oversee the implementation, integration, and ongoing maintenance of the marketing technology stack - including content management systems (CMS), customer relationship management (CRM) platforms, analytics, and marketing automation tools - tailored to the unique needs of the winery.</li>
<li>System Integration:</li>
<li>Ensure seamless integration of marketing systems with direct-to-consumer (DtC) platforms, ecommerce solutions, and other winery-specific tools. Support efficient data flow, automated reporting, and optimized functionality across all platforms.</li>
<li>Website Management:</li>
<li>Collaborate with web development and content teams to manage the technical infrastructure of brand websites, focusing on user experience, Search Engine Optimization (SEO), wine club integration, ecommerce functionality, and performance metrics.</li>
<li>Data Reporting & Analytics:</li>
<li>Develop and maintain data pipelines and dashboards to facilitate comprehensive reporting and analysis for marketing campaigns, ecommerce performance, and customer preferences. Partner with analytics teams to deliver actionable insights that drive wine sales and customer loyalty.</li>
<li>Cross-Functional Support:</li>
<li>Work closely with brand, sales, and DtC teams to identify and implement technology solutions that support campaign goals, enhance customer engagement, and improve the online wine buying experience.</li>
<li>Vendor & Stakeholder Management:</li>
<li>Manage relationships with technology vendors, including winery-specific CRM and ecommerce providers—and oversee tool contracts to ensure solutions meet business requirements and align with budget considerations.</li>
<li>Content & Personalization:</li>
<li>Lead strategy development for priority brands to build personalization for consumers through content and market channels.</li>
</ul>
QUALIFICATIONS
<br><br>
<ul>
<li>Bachelor’s degree in Marketing, Business, Information Technology, Computer Science, or a related field; Master’s degree is a plus but not required.</li>
<li>Minimum of 5 years of progressive experience in marketing technology or digital marketing, with demonstrated expertise in managing complex technology stacks, integrating data systems, and overseeing website infrastructure.</li>
<li>Proficiency with key marketing platforms: CMS (e.g., WordPress, Sitecore), CRM (e.g., Salesforce), analytics (e.g., Google Analytics, Adobe Analytics), and marketing automation tools (e.g., HubSpot, Marketo).</li>
<li>Strong understanding of data reporting, pipeline management, and visualization tools (e.g., Tableau, Power BI).</li>
<li>Up-to-date knowledge of marketing technology trends, data privacy, and compliance best practices.</li>
<li>Strong analytical and problem-solving skills; ability to interpret marketing data and deliver actionable insights.</li>
<li>Excellent interpersonal skills with the ability to build consensus and foster strong relationships across all levels of the organization.</li>
</ul>
PHYSICAL DEMANDS
<br><br>
<ul>
<li>Prolonged periods of sitting at desk and working on a computer.</li>
<li>Ability to occasionally lift and carry items weighing up to 10 pounds.</li>
<li>Minimal to moderate travel may be required for meetings, conferences, vendor visits, or training.</li>
</ul>
COMPENSATION
<br><br>
<ul>
<li>Hiring Salary Range Posted: $111,440 - $167,160 USD.</li>
<li>Actual compensation will be based on factors such as experience, skills, knowledge and abilities, education, and other position-related factors.</li>
</ul>
At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.
<br><br>
#LI-KR1
<br><br>
NOTICE TO THIRD PARTY AGENCIES
<br><br>
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Marketing Technology (MarTech) Manager

MoEngage Inc

<div><p>MoEngage is an insights-led customer engagement platform, trusted by 1,200+ global consumer brands. As a <b><i>Great Place to Work Company</i></b> we are a young, fast-paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future-ready technology products. Sitting at a conflux of diverse technologies like <i>Artificial Intelligence, Big Data, Web &amp; Mobile platforms</i>, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.</p>
<p>
In just eight years since our inception, we have worked with <b>leading Fortune 500 brands </b>such as<b> Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee </b>along with internet-first brands such as <b>Flipkart, Ola, OYO, Bigbasket, and Sharechat, </b>with a global presence that encompasses <b>35 countries. </b>We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.</p>
<p>
The care we give to our customers is quite high! Our achievement of top service and support ratings in <b>Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports</b> is a testament to that. Another commendable quality is our people-centric culture, as we have recently been included in <b>Battery Ventures' top 25 private cloud computing companies</b>. As recognized by the<b> DivHERsity</b> Awards, we are one of the top 20 diversity companies in the world, while the<b> Economics Times </b>names us as one of the Top Organizations for Women.</p>
<p>
Will you be able to thrive in a fast-paced environment where innovation, speed, and customer-centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!</p>
<p><b>
Responsibilities :</b></p>
<p><i>
MARKETING REPORTING</i></p>
<ul>
<li><p>Create and manage full funnel marketing KPI reports and dashboards</p>
</li>
<li><p>Build reports and dashboards in tools like Tableau/Hubspot/SFDC to provide visibility into end-to-end marketing funnel from Website traffic to Bookings</p>
</li>
<li><p>Report on campaign and channel performance - measure campaign/channel effectiveness, track conversions, and report on the health of the marketing and sales funnel</p>
</li>
<li><p>Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports</p>
</li>
<li><p>Support weekly/ monthly/ quarterly reviews by providing relevant data and insights</p>
</li>
<li><p>Build marketing attribution reporting that effectively measures performance of each channel</p>
</li>
<li><p>Create reports that shows the ROI of marketing investments</p>
</li>
<li><p>Provide actionable insights and present recommendations to marketing teams. Help with data driven decision making</p>
</li>
<li><p>Monitoring data quality, data processing, data storage and reporting processes and resolve any discrepancies or errors</p>
</li>
<li><p>Enable and train marketers to self serve on basic reports in BI tool /Hubspot / Salesforce</p>
</li>
<li><p>Drive the management and configuration of marketing analytics technology tools</p>
</li>
<li><p>Do cross functional projects with other teams like sales ops/ CEOs office, CS etc which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline</p>
</li>
<li><p>Using AI tools in automation or creation of reports &amp; Insights</p>
</li>
</ul><p><i>MARTECH MANAGEMENT</i></p>
<ul>
<li><p>Manage tools in the Martech stack - Ensuring regular management of the tools to ensure it is working as expected</p>
</li>
<li><p>Regular review of the functioning of critical tools and ensure there are no issues that impact leads, data or reporting</p>
</li>
<li><p>Manage integrations &amp; data flow between tools. Work with the vendors to solve any issues</p>
</li>
<li><p>Safety of data and access control within the tools</p>
</li>
<li><p>Serve as a trusted subject matter expert on how systems work and how data flows</p>
</li>
<li><p>Work on implementation of new tools</p>
</li>
<li><p>Demonstrating leadership and coaching capabilities for team member(s)</p>
</li>
<li><p>Follow a hands on approach but have a strategic view as well</p>
</li>
<li><p>Automate manual processes enabling a frictionless and fast marketing execution</p>
</li>
<li><p>Use AI tools to automate processes and explore new tools that help increase productivity or help in Ops use cases.</p>
</li>
</ul><p><b>Requirements :</b></p>
<ul>
<li><p>6+ years of hands on experience in Marketing operations with core expertise in marketing reporting &amp; analytics</p>
</li>
<li><p>Understanding of B2B marketing process, channels, KPIs and having a strong analytical, data driven approach</p>
</li>
<li><p>Strong hands on experience in Tableau/ Looker studio/ Google Analytics or similar tools</p>
</li>
<li><p>Knowledge of SQL databases along with database querying languages</p>
</li>
<li><p>Knowledge of working in cloud data warehouses like Snowflake and data ingestion tools like Fivetran</p>
</li>
<li><p>Ability to handle Data from multiple sources and build useful Dashboard and visualizations</p>
</li>
<li><p>Experience of working on Martech tools like Salesforce, Hubspot, Factors.ai etc</p>
</li>
<li><p>Experience of working with AI tools and AI automation. Experience of working with Clay, N8N, Zapier, Gemini etc will be a plus</p>
</li>
<li><p>Eagerness to learn new tools and work on new projects</p>
</li>
<li><p>Prior people management skills will be a plus</p>
</li>
<li><p>Strong communication skills - both written and verbal- to speak, present, and be a data story teller</p>
</li>
<li><p>Collaborate with members of marketing and cross functional teams as well as senior and executive leaders</p>
</li>
</ul><p>At <b>MoEngage</b>, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value &ndash; for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.</p>
<p>
Employment at <b>MoEngage</b> is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.</p>
<p>
It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. <b>MoEngage</b> is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.</p>
<p><b>
Why Join Us!</b><br>
At MoEngage, we are passionate about our team and technology - see below to know more about us.<br>
Life@MoEngage<br>
Tech@MoEngage<br>
Scale @MoEngage</p>
<p>
We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.</p></div>

Manager - Marketing Operations

Omnicom Media Group (MENA)

<div>
 <p>
  We are looking for a detail-oriented, client-facing, and technically proficient Junior Manager to join our team and lead the implementation and operation of Customer Data Platforms (CDPs) for our clients. This role is ideal for someone with a strong foundation in data operations, marketing technology, and audience activation. You need to be someone who can effectively manage client relationships, communicate clearly, and drive projects forward using collaboration tools.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <strong>
   CDP Implementation &amp; Data Operations
  </strong>
 </p>
 <ul>
  <li>
   Operate and manage CDPs such as Tealium, mParticle, Treasure Data, Segment, and HighTouch. Familiarity with cloud-based composable solutions like GCP, Azure and Snowflake.
  </li>
  <li>
   Set up and maintain data ingestion pipelines from web, mobile, CRM, and offline sources.
  </li>
  <li>
   Ensure data quality, completeness, and consistency through robust QA processes.
  </li>
  <li>
   Work with technical teams to troubleshoot ingestion issues, resolve data discrepancies, and refine pipelines.
  </li>
 </ul>
 <p>
  <strong>
   2. Data Strategy, Governance &amp; Consulting
  </strong>
 </p>
 <ul>
  <li>
   Consult with clients on data readiness, data architecture, and integration prerequisites.
  </li>
  <li>
   Advise on data governance, taxonomy design, consent labeling, and identity resolution best practices.
  </li>
  <li>
   Translate business needs into technical requirements while ensuring scalability and feasibility.
  </li>
  <li>
   Support clients in designing schemas, event structures, and standardised customer attributes.
  </li>
 </ul>
 <p>
  <strong>
   3. Audience Management &amp; Activation
  </strong>
 </p>
 <ul>
  <li>
   Create and manage standard and custom attributes, events, and traits within the CDP.
  </li>
  <li>
   Build segmentation logic and audiences tailored to marketing, analytics, and personalisation use cases.
  </li>
  <li>
   Activate audiences across Meta, Google Ads, TikTok, DV360, email/SMS tools, and BI platforms.
  </li>
  <li>
   Monitor match rates, audience volumes, downstream delivery accuracy, and campaign activation performance.
  </li>
  <li>
   Recommend improvements and optimisation opportunities across segmentation and activation workflows.
  </li>
 </ul>
 <p>
  <strong>
   4. Client Management, Communication &amp; Project Delivery
  </strong>
 </p>
 <ul>
  <li>
   Serve as a day-to-day point of contact for clients and internal stakeholders.
  </li>
  <li>
   Lead weekly client calls, demos, workshops, and requirement-gathering sessions.
  </li>
  <li>
   Manage project timelines, deliverables, dependencies, and risk mitigation.
  </li>
  <li>
   Maintain internal and external documentation, client playbooks, and operational runbooks.
  </li>
  <li>
   Provide training, onboarding, and knowledge-transfer sessions to client teams.
  </li>
  <li>
   Collaborate closely with media, analytics, engineering, and account teams to ensure smooth delivery and ongoing client satisfaction.
  </li>
  <li>
   Identify opportunities for clients to deepen their CDP usage or expand into new use cases.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   2&ndash;4 years of experience in MarTech, AdTech, AdOps, CRM ops, or data operations roles.
  </li>
  <li>
   Familiarity with one or more CDPs (Tealium, HighTouch, mParticle, Treasure Data, etc.).
  </li>
  <li>
   Understanding of data pipelines, ETL processes, API integrations, and identity management.
  </li>
  <li>
   Experience with audience activation across major ad platforms (Meta, Google, TikTok, DV360).
  </li>
  <li>
   Excellent communication skills, able to explain technical concepts to business stakeholders.
  </li>
  <li>
   Strong client-facing and relationship management abilities.
  </li>
  <li>
   Comfortable using project management tools (Jira, Monday.com, Hive).
  </li>
  <li>
   Strong analytical and problem-solving mindset with great attention to detail.
  </li>
  <li>
   <strong>
    Bonus
   </strong>
   : SQL, Python, Snowflake, BigQuery, BI tools (Looker, Power BI, Tableau).
  </li>
  <li>
   <strong>
    Bonus
   </strong>
   : Experience working in agile environments (sprints, standups, backlogs)
  </li>
 </ul>
 <p>
 </p>
</div>


Junior Manager – Customer Data Platforms (CDP)

OU Health

<div><div>Position Title:</div>
Web Developer, Patient Acquisition Strategies<div></div><div>
Department:</div>
Brand and Growth Marketing<div></div><div>
Job Description:</div><div>
General Description:</div><div>
The Web Developer, Patient Acquisition Strategies is a hands-on technical expert responsible for developing, maintaining, and optimizing OU Health&rsquo;s web and marketing technology infrastructure. This role supports the Manager, Patient Acquisition &amp; Consumer Engagement in building a seamless digital ecosystem that powers patient acquisition, engagement, and conversion.</div><div></div><div>
As part of the insourced web team, the Strategist will serve as OU Health&rsquo;s primary developer and martech integrator, ensuring all systems&mdash;from CMS to CRM&mdash;work together to support measurable digital growth.</div><div></div><div>
NOTE: This position may only be performed remotely from Arkansas, Kansas, Missouri, Oklahoma, and Texas. <i>Please only apply if you live and work full-time in one of the USA states listed above, or plan to relocate to one of these states before starting your employment with OU Health.</i> <i>State locations and specifics are subject to change as our hiring requirements shift.</i></div><div></div><div>
Essential Responsibilities:</div><div><i>
Responsibilities listed in this section are core to the position. Inability to perform these responsibilities, with or without an accommodation, may result in disqualification from the position.</i></div><ul><li><div>
Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent), including templates, components, and integrations.</div></li><li><div>
Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.</div></li><li><div>
Develop and manage data connections for analytics, conversion tracking, and performance dashboards.</div></li><li><div>
Support SEO, GEO and schema optimization, site speed improvements, and accessibility compliance.</div></li><li><div>
Troubleshoot and resolve technical issues across the web ecosystem.</div></li><li><div>
Implement A/B testing and personalization features to enhance digital performance.</div></li><li><div>
Collaborate with content and UX teams to translate marketing goals into functional web solutions.</div></li><li><div>
Manage technical documentation, release notes, and version control for all web and martech assets.</div></li><li><div>
Stay current on emerging tools and trends in healthcare martech and digital experience platforms.</div></li></ul><div></div><div>
General Responsibilities:</div><ul><li><div>
Performs other duties as assigned.</div></li></ul><div></div><div>
Minimum Qualifications:</div><div>
Education: Bachelor's Degree in Computer Science, Web Development, Marketing Technology, or related field required.</div><div>
Experience: Three years of experience managing websites or martech integrations in a complex organization, preferably in healthcare, required.</div><div>
License(s)/Certification(s)/Registration(s) Required: None.</div><div></div><div>
Knowledge, Skills and Abilities:</div><ul><li><div>
Advanced proficiency in front-end and back-end web development (HTML, CSS, JavaScript, PHP, SQL).</div></li><li><div>
Experience with CMS configuration and deployment (Drupal, AEM, or similar).</div></li><li><div>
Familiarity with Salesforce Marketing Cloud, CRM integration, and marketing automation APIs.</div></li><li><div>
Experience with website personalization.</div></li><li><div>
Working knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking tools.</div></li><li><div>
Advanced analytical mindset with ability to translate data into actionable insights.</div></li><li><div>
Collaborative team orientation and problem-solving skills in a fast-paced environment.</div></li></ul><div></div><div>
Current OU Health Employees - Please click <div>HERE</div> to login.</div><div>
OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.</div></div>

Web Developer, Patient Acquisition Strategies

Unlock Health

<div><div><p><b>What You&rsquo;ll Do:</b></p>
<p>
As an Implementation Specialist at Unlock, you provide support across multiple lines of business, bridging the gap between client business objectives and Unlock Health&rsquo;s campaign strategy and reporting. This is not a reporting role, but rather touches on all of the items that make reporting possible for the media and SEO teams &ndash; from Tag Management and web analytics to call and conversion tracking, and all of the technology that connects these platforms.</p>
<p>
We&rsquo;re seeking a curious and technically minded individual with strong communication skills who is eager to develop expertise in technical marketing and support data-driven client storytelling by; someone who can uncover insights, support client storytelling, and collaborating across teams. You&rsquo;ll gain a strong understanding of our products and services and how they work together to create client value, while rolling up your sleeves to assist in the implementation of customized tracking solutions that help drive marketing results in the healthcare space.</p>
<p>
The Implementation Specialist is a technical role. You will work with numerous MarTech platforms such as Google Tag Manager or Piwik Pro for web tagging, GA4/Piwik/Adobe analytics for web traffic analysis, HIPAA compliance tools like Freshpaint or Ours Privacy, as well as numerous custom solutions such as Unlock Secure Conversions and our reporting dashboards.</p>
<p><b>
Responsibilities:</b></p>
<p><b>
Tracking Technology Implementation and Support</b></p>
<ul>
<li>Serve as the primary day-to-day resource for tracking tech implementation, web tagging, and campaign tracking support.</li>
<li>Own the creation and QA/Troubleshooting of tracking phone numbers for client campaigns using platforms like CallTrackingMetrics, CallRail, Invoca, and others</li>
<li>Support CRM integrations and assist in the deployment of custom tracking solutions for clients as needed</li>
</ul>
<p><b>Client-Facing MarTech Support</b></p>
<ul>
<li>Consult with clients on tracking solutions and the best paths to measure<br>
their marketing goals</li>
<li>Serve as a subject matter expert of the web tracking landscape for internal<br>
teams and on client calls as necessary</li>
<li>Troubleshoot ad-hoc client tracking requests</li>
</ul>
<p><b>Data Wrangling &amp; Tool Use</b></p>
<ul>
<li>Investigate web and campaign traffic trends over time to discover insights on conversion paths and optimization goals</li>
<li>Interpret conversion trends for campaign team</li>
<li>Assist in reporting from a storytelling perspective</li>
</ul>
<p><b>Collaboration &amp; Continuous Improvement</b></p>
<ul>
<li>Manage multiple client priorities simultaneously, maintaining attention to detail and deadlines in a fast-paced environment.</li>
<li>Partner with internal teams (Account Management, Paid Media, SEO, MarTech) to ensure that strategy and execution are supported by technology.</li>
<li>Provide feedback on processes and help improve the way MarTech work is delivered.</li>
<li>Contribute to Unlock&rsquo;s knowledge sharing by documenting processes and best practices.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Business Analytics, or Marketing Analytics</li>
<li>Healthcare experience preferred</li>
<li>Agency or consulting experience</li>
<li>Familiarity with site analytics tools (Google Analytics 4, Piwik, Adobe Analytics) and paid media/SEO metrics</li>
<li>Familiarity with digital media platforms (Google Ads, Meta Ads, LinkedIn Ads, etc)</li>
<li>2+ years of proven experience in a marketing role</li>
<li>Proven experience working with Analytics and Tagging tools</li>
<li>Strong analytical, problem-solving, and data storytelling skills</li>
<li>Excellent communication and interpersonal skills</li>
<li>HTML and scripting experience nice to have</li>
</ul></div><div><p><b>
About Us:</b></p>
<p>
Unlock Health is a full-service marketing communication agency, grounded in technology, built for healthcare - and integrated with a managed care consultancy with deep revenue strategy expertise. We brought together leading healthcare firms to solve a core challenge: aligning brand, marketing, technology, and revenue strategy so healthcare organizations can attract and retain patients, grow brand equity, and protect their margins. We help our clients do everything from patient acquisition and brand building, to simplifying complex martech ecosystems, and creating digital experiences. Our work is rooted in clarity, authenticity, and a deep understanding of what moves healthcare forward.</p></div></div>

Implementation Specialist

Mastercard

<div><p><b>Our Purpose</b></p><p></p><p><i>
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.</i></p><p></p><p><b>
Title and Summary</b></p><p></p>
Director, Customer Acquisition &amp; Engagement, Martech &amp; Automation<p></p>
Overview<br>
Marketing Services (MS), Mastercard&rsquo;s marketing strategy and execution arm, delivers scalable, digital, and data-driven marketing solutions leveraging MarTech and unique data to accelerate campaign performance. Our vision: be the partner of choice for Issuers and Merchants through automated, lifecycle-driven campaigns and CRM capabilities that drive profitable customer engagement and Mastercard preference.<br>
<br>
EEMEA seeks a Marketing Automation Solutions Lead with expertise in digital marketing, CRM, and campaign management. The ideal candidate understands card portfolio growth drivers and KPIs, and has experience with CRM automation tools, customer engagement platforms, and lifecycle campaign orchestration to deliver measurable results.<br>
<br>
Role &amp; Responsibilities<br>
<ul><li>Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&amp;S and MarTech capabilities.</li></ul>
-Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships).<br>
<ul><li>Support P&amp;L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses).</li><li>Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects.</li><li>Monitor issuer KPIs and recommend actions to improve portfolio performance.</li><li>Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies.</li><li>Create pricing models for MS products/services, including pay-for-performance options.</li><li>Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools.</li><li>Partner with technology providers for omnichannel campaign automation.</li><li>Provide expertise on MarTech platforms (CRM, email marketing, campaign management).</li><li>Build scalable, automated marketing solutions for issuers to drive portfolio growth.</li><li>Conduct competitive analysis and share innovative solutions across digital marketing and CRM.</li><li>Act as a trusted advisor on CRM and MarTech strategies.</li><li>Suggest implementation approaches, timelines, and cost analyses for successful delivery.</li></ul><br>
Experience<br>
<ul><li>10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments.</li><li>Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border).</li><li>Strong product/solution management background; ability to translate business objectives into tech-enabled marketing solutions.</li><li>Deep knowledge of CRM, marketing automation, personalization platforms; experience selecting and leveraging MarTech/AdTech partners.</li><li>Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems.</li><li>Commercial acumen with P&amp;L experience; ability to build pricing models and ROI frameworks.</li><li>Skilled in cross-functional collaboration within complex, matrixed environments.</li><li>Expertise in digital marketing channels, data-driven targeting, and customer journeys.</li><li>Analytical mindset; experience tracking KPIs and driving optimization strategies.</li><li>Consulting/advisory experience is a plus.</li></ul><br>
All About You<br>
<ul><li>Positive, solution-oriented, and accountable; recognized as a trusted partner in fast-paced environments.</li><li>Highly collaborative and influential across global, multicultural teams.</li><li>Exceptional communication and presentation skills; able to engage stakeholders at all levels.</li><li>Strong commercial acumen; confident engaging senior clients and partners.</li><li>Strategic thinker; able to connect data, technology, and market trends into actionable plans.</li><li>Analytical problem-solver; decisive under pressure and comfortable with ambiguity.</li><li>Results-driven, entrepreneurial, and proactive; passionate about building and scaling solutions.</li></ul><p></p><p><b>
Corporate Security Responsibility</b></p><p><br>
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:</p><ul><li><p>
Abide by Mastercard&rsquo;s security policies and practices;</p></li><li><p>
Ensure the confidentiality and integrity of the information being accessed;</p></li><li><p>
Report any suspected information security violation or breach, and</p></li><li><p>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</p></li></ul></div><p></p>

Director, Customer Acquisition & Engagement, Martech & Automation

PayJoy

<div><div><div><b>About PayJoy</b></div><div></div><div><br>
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy&rsquo;s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy&rsquo;s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.</div><div></div><div><b><br>
This role</b></div><div></div><div><br>
The Staff Software Engineer &ndash; MarTech Systems is responsible for defining the architectural direction and making high-impact technical decisions that will shape the development of platforms for MarTech Systems, which drive global customer acquisition, activation, engagement, and retention.</div></div>
<div><div><h3 class="jobSectionHeader"><b>Responsibilities</b></h3><ul><li><ul><li>
Architect and own PayJoy&rsquo;s marketing-technology platforms, including attribution pipelines, tracking frameworks, lifecycle automation engines, personalization systems, and CRM/CDP integrations.</li><li>
Lead medium-to-large, multi-team engineering initiatives end-to-end, including problem definition, architecture design, planning, risk mitigation, execution, testing, deployment, and ongoing monitoring.</li><li>
Make high-impact technical contributions across complex distributed systems, unblocking teams and elevating system reliability, performance, and scalability.
</li><li>Define technical direction, standards, and best practices for MarTech systems, driving alignment across Engineering, Product, Marketing, and Data.</li><li>
Ensure operational excellence by establishing SLOs, improving observability, reducing incidents, managing technical debt, and maintaining high code quality.</li><li>
Represent MarTech systems in cross-functional forums, clearly communicating architectural trade-offs, risks, timelines, and business impact to senior stakeholders while influencing roadmap decisions.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Requirements</b></h3><ul><li><ul><li>
10+ years of software engineering experience, with ownership of MarTech platforms, distributed systems, or large-scale data pipelines.</li><li>
Strong, hands-on experience in MarTech / Growth Engineering, including attribution, event tracking, analytics, marketing automation, personalization, and CRM/CDP integrations.</li><li>
Proven experience working with Adobe Experience Platform (AEP) and Adobe Experience Cloud (identity, audience management, data activation).</li><li>
Experience with Salesforce and at least one lifecycle marketing platform (Marketo or Braze).</li><li>
Ability to design end-to-end architecture, define a technical roadmap, and turn ambiguity into clear, scalable solutions.</li><li>
Hands-on experience with cloud-native architectures, APIs, event-driven systems, and data modeling (AWS preferred).</li><li>
Strong technical leadership as an individual contributor: influence, ownership, and decision-making.</li><li>
Excellent collaboration with Marketing, Product, and Data teams.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Nice to Have</b></h3><ul><li><ul><li>
Experience integrating CPQ / contract systems (DealHub, Ironclad).</li><li>
Experience building in-house personalization engines or CMS.</li><li>
Exposure to AI/ML models for growth, targeting, or recommendations.</li><li>
Background in fintech or data- and marketing-heavy environments.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Benefits</b></h3><ul><li><ul><li>
Company-funded health, dental, and vision insurance for employee and immediate family</li><li>
Company-funded employee life and disability insurance</li><li>
401k contribution</li><li>
Company holidays; 20 days of vacations; unlimited sick leave</li><li>
Commuter benefit ($270/month)</li></ul></li></ul></div></div>
<div><div>$310,000 - $324,000 a year</div></div>
<div><div>PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</div><div></div><div><b><br>
PayJoy Principles</b></div><div></div><div><br>
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency &amp; Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening</div></div></div>

Staff Software Engineer - Martech (SF)

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