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Apprentice AI Automation Specialist (Customer Experience)

Are you a Data Analytics, Business Analytics, Computer Science, Data Science, Mathematics, Psychology, Economics, or Technology graduate with a passion for AI and emerging technologies?

Do you enjoy analysing data, solving problems, understanding customer behaviour, and helping shape innovative digital experiences?

If you answered ‘Yes’ to the above, then read on...

At RS Group, we're investing in the future of Artificial Intelligence and digital customer experiences. This is an exciting opportunity to join our Customer Experience (CX) Team as an AI Product Analyst, where you'll help shape the next generation of AI-powered customer journeys while working towards a Level 6 Machine Learning apprenticeship qualification.

About the Role

As an AI Product Analyst, you'll work at the intersection of Artificial Intelligence, Product Management, Data Analytics, and Customer Experience. You'll help develop AI-powered capabilities that make it easier for customers to find the right products, information, and solutions across our digital channels.

Initially focused on our Conversational Search capability, you'll work closely with Product Owners, Engineers, Data Scientists, UX specialists, and business stakeholders to help shape AI use cases from concept through to delivery. You'll support experimentation, analyse performance, validate AI outputs, and help drive the continuous improvement of AI-powered customer experiences.

This is an ideal opportunity for graduates who are excited by Generative AI, Machine Learning, Search Technologies, Data Analytics, and Digital Product Development, and want hands-on experience in one of the fastest-growing areas of technology.

What You'll Be Doing

You'll gain practical experience across the full AI product lifecycle, including:

You will support the development of Proof of Concepts across the Customer Experience function and portfolio, this could include:

• Conduct exploratory data analysis on large, complex or fast‑moving datasets.

• Support applied research and prototype development for AI & Machine Learning solutions.

• Assist with building and validating predictive, statistical or machine‑learning models.

• Contribute to data engineering workflows, including data preparation and pipeline optimisation.

• Support Machine Learning Operation practices such as model deployment, monitoring and performance tracking.

• Build dashboards, reporting tools and visual analytics that communicate insights clearly.

• Apply best practice in data ethics, governance and regulatory compliance.

• Work with cross‑functional teams to translate business needs into analytical solutions.

• Engage in continuous learning and stay current with emerging AI and data science trends.

What We're Looking For

We're looking for curious, analytical graduates who are excited about the future of AI and customer experience.

Essential Skills & Experience

• Strong analytical and problem-solving abilities.
• Confidence working with data and drawing meaningful insights.
• Excellent communication and stakeholder management skills.
• Strong organisational skills with the ability to manage competing priorities.
• Understanding of Product Management principles, including backlog management and requirements gathering.
• Ability to translate business needs into clear product requirements.
• Interest in AI, Generative AI, Machine Learning, and Conversational Experiences.
• Experience working with data, reporting, and analytical tools.
• A proactive mindset with a willingness to challenge existing thinking and learn new skills.

Desirable Skills & Experience

Experience or exposure to any of the following would be advantageous:

• AI, Machine Learning, or Data Science projects.
• Natural Language Processing (NLP) or Conversational AI.
• Agile Scrum or Kanban methodologies.
• Search technologies, information retrieval, or recommendation systems.
• SQL, Power BI, Adobe Analytics, or similar analytical tools.
• AI evaluation frameworks, prompt engineering, or model performance testing.
• User research, customer analytics, or experimentation frameworks.

You'll Thrive in This Role If You:

• Love understanding how customers think and behave.
• Enjoy working with data to answer questions and solve problems.
• Are naturally curious and regularly explore new technologies and AI tools.
• Feel comfortable working in ambiguity and helping shape new capabilities from the ground up.
• Can spot patterns, synthesise insights, and turn them into clear recommendations.
• Are excited by technology but equally interested in the customer experience behind it.
• Want to help build the future of AI-powered customer journeys.

What Qualification Do You Need?

We're interested in graduates from a range of disciplines, including:

• Data Analytics
• Business Analytics
• Data Science
• Computer Science
• Mathematics
• Statistics
• Economics
• Psychology
• Marketing Analytics
• Business Management
• Or a related discipline

Most importantly, we're looking for people who can demonstrate curiosity, analytical thinking, and a genuine interest in how AI can improve customer experiences.

Why Join RS Group?

At RS Group, we're transforming our digital customer experience through data, technology, and innovation. AI is becoming a key part of how we help customers discover products, solve problems, and find solutions faster and more effectively.

As part of our Graduate Apprenticeship Programme, you'll benefit from:

• A recognised Level 6 apprenticeship qualification.
• Structured development and mentoring.
• Exposure to cutting-edge AI and customer experience technologies.
• Hands-on experience working on real AI products and innovation projects.
• Opportunities to collaborate with Product, Data Science, Engineering, and UX teams.
• A supportive and innovative working environment.
• Clear career pathways into Product Management, AI Product Management, Data & Analytics, Customer Experience, and Digital Product roles.

Ready to Apply?

If you're fascinated by AI, enjoy working with data, and want to help build the next generation of digital customer experiences, we'd love to hear from you.

Apply now and start your career journey as an AI Product Analyst Apprentice with RS Group's Customer Experience team.